Ridi Oswal: Indo-European GenZ singer making an impact through her music

(February 25, 2024) Indo-European singer songwriter Ridi Oswal released her first single, Top Guy, at the age of 17. Two years later, she is a rising Gen-Z popstar in the global South Asian community. Ridi’s music, which is a fusion of her Indian roots and global influences, explores themes like social injustice, mental health, and the strains of social media. Ridi, who has just signed a contract with Universal Music, SA, also runs an anti-bullying platform with her sister, Vasundhara.

Sound of Music

A self-proclaimed advocate for blending her Indian roots with Western influences to create indie pop music with a universal appeal, Oswal has been tinkering with music since she was eight. Her journey into professional realm began at the age of 14 when she dedicated herself to honing her craft. “Growing up, I faced my fair share of challenges – from being bullied in high school for my Indian heritage to enduring stereotypes about my food choices and cultural background. My identity became a joke to some. But throughout, music was my steadfast companion. It was my lifeline, my way of finding connection and meaning in a sometimes chaotic world,” she tells Global Indian, adding, “I want to share that sense of connection with others through my music, to be that comforting voice in someone else’s storm.” Currently pursuing a degree in chemical engineering in London, Oswal acknowledges that studying science keeps her grounded, providing a sense of balance amidst the whirlwind of creativity.

Indian connect

For Oswal, mixing her Indian roots with contemporary music is like creating a musical mosaic, where each piece adds depth and richness to the overall picture. Drawing inspiration from classical Indian instruments like the tabla and dholak, she infuses these traditional elements with modern beats and melodies, creating a unique fusion that resonates with audiences worldwide. “It’s about honouring my heritage while embracing the ever-evolving landscape of music, bridging the gap between tradition and innovation. Whether through rhythmic patterns or melodic motifs, my goal is to create a seamless blend that celebrates the diversity of our musical heritage while pushing the boundaries of creativity,” she explains.

Making the case for inclusivity

Experiencing bullying at school and understanding its ramifications, she has co-founded ‘Stop The B’ with her sister. This is an initiative that aims to combat bullying and promote inclusivity in schools and communities. “Having personally experienced the pain of bullying during my school years, I knew I had to do something to make a difference,” says Oswal who is striving to empower individuals to stand up against discrimination through music and activism through Stop The B. “Moreover, we are fostering a culture of kindness and acceptance. Together, we are spreading awareness, providing support, and inspiring change, one step at a time.”

Musical notes

Her music reflects her journey – a blend of personal experiences, cultural influences, and creative expression. “When it comes to song writing, I believe in letting the process flow organically. Sometimes, it starts with a lyric or a melody, other times, it is a story waiting to be told. I find solace in my voice memos, where I store countless ideas and fragments of songs, ready to be revisited and refined,” says the singer who believes collaboration is key. “Working with talented musicians and producers allows me to explore new sounds and perspectives, enriching the creative process. Her latest single, Guilty Feet, celebrates self-love, empowerment, and unapologetic authenticity. “It’s about embracing every aspect of who you are, flaws et al, and confidently owning your unique journey. The song invites listeners, especially girls, to shed their inhibitions, break free from societal expectations, and dance to the beat of their drum,” she explains, adding, “With infectious rhythms, uplifting melodies, and heartfelt lyrics, it’s a reminder to stand tall, shine bright, and never apologise for being yourself. Ultimately, it’s a love letter to anyone who’s ever felt unseen or misunderstood, urging them to embrace their truth and live boldly.”

Being resilient

Overcoming challenges has been an integral part of her journey, shaping her into the artist and individual she is today. In the face of adversity, she has learned to cultivate resilience, perseverance, and a positive mindset. “Surrounding myself with a supportive network of friends, family, and mentors has been instrumental in navigating obstacles and staying grounded amidst the storm,” she says. Additionally, channelling setbacks into opportunities for growth and self-discovery has empowered her to turn adversity into fuel for creativity and inspiration. “Through music, activism, or personal development, I approach challenges with an open heart and a determination to emerge stronger on the other side,” she says.

Reflecting on her journey

In these years, she has learned many valuable lessons that have shaped both her perspective and approach to life and music. One such profound lesson is the importance of authenticity – staying true to herself and her vision, even in the face of external pressures or expectations. “I have also learned the power of resilience, embracing setbacks as opportunities for growth and transformation rather than obstacles to be feared.” Furthermore, collaboration and community have taught her the strength of unity and the beauty of shared creativity. “I’ve come to appreciate the journey itself, embracing the highs and lows as integral parts of the process and finding joy in pursuing my passions. Every twist and turn, every high and low – it’s all part of the adventure. It’s all about finding joy in the journey,” she explains.

Mixing it up

She loves diving into creative projects and discovering new adventures in her free time. A nature lover, she enjoys hiking and taking peaceful strolls in the park. “I am always on the lookout for my next destination, eager to explore new cultures and experiences. When I’m not lost in artistic pursuits or globe-trotting, you’ll likely find me cosying up with a good book, whipping up new recipes in the kitchen, or cherishing quality time with loved ones,” says Oswal.

Ridi Oswal

Looking ahead

A particularly exciting milestone in her musical journey has been signing a contract with Universal Music, SA – which she admits is truly a dream come true for any artist. With this incredible opportunity, a whole world of creativity is waiting to be explored, and she is ready to dive right in. “From fresh singles like Love Me Till You Lose Me which talks about love and loss in the most fashionable way exploring the nuances of love, obsession and separation, to exciting collaborations, and who knows, maybe even an album down the line there is so much music waiting to be made,” she says. But along with the tunes, she is equally fired up about making a difference through her music by lending her voice to important causes or giving back to the community. She is keen to use her platform for good. “I am itching to shake things up, explore new genres, and keep pushing the boundaries of my artistry. At the end of the day, it’s all about spreading positivity, connecting with others, and making a meaningful impact in this ever-evolving world,” she signs off.

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