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Global Indianstory Global Indian ExclusiveFrom drought to solutions: How Adarsh Ambati is transforming water conservation in California
  • Global Indian Exclusive
  • Indian American

From drought to solutions: How Adarsh Ambati is transforming water conservation in California

Compiled by: Team GI Youth

(November 3, 2024) In sixth grade, Adarsh Ambati noticed something unusual in his hometown of San Jose, California. The frogs in the nearby creek had stopped croaking, and the once lush green lawns were turning brown, stark evidence of a drought affecting the region. Although his family was conscious about conserving water, many neighbours neglected to turn off their sprinklers, resulting in significant waste. This realisation sparked a fire in young Adarsh — a determination to create solutions for environmental crises.

At just 13 years old, Adarsh’s life took a dramatic turn when his mother suffered a third-degree heart block. Watching her connected to monitoring equipment, he became inspired to develop a portable, cost-effective device to track vital signs without hindering mobility. This ambition marked the beginning of his journey as an innovator and STEM promoter.

Adarsh Ambati | Global Indian

By the time he won the prestigious Gloria Barron Prize in 2021, Adarsh had made remarkable strides, introducing projects like the Community Sprinkler and an Amphibian Biodiversity Protection Initiative, showcasing his commitment to addressing environmental challenges.

The Contactless Monitor

Now a mathematics major at Stanford University, Adarsh’s first project — the Contactless Monitor — was completed just nine months after his mother’s health crisis. Fortunately, her condition improved, allowing him to conduct over 1,000 tests on his prototype as part of a pilot study involving 40 participants. “It took me around nine months to develop the device and build an app with notifications so doctors could use it, but also regular people,” he said in an interview. “Because it’s contactless and relatively portable, it could even be used to detect infectious diseases like Covid-19.”

He was recognised by Davidson Fellows for his project which left him honoured and elated. “This recognition bolsters my confidence and propels me to further advance my project. It validates not only my work but also that of my family members, teachers, friends, and mentors who were instrumental in the success of my project.”

Adarsh Ambati | Global Indian

The contactless feature helps minimise exposure for healthcare providers, especially critical during the COVID-19 pandemic. Furthermore, this low-cost innovation strengthens home healthcare systems, allowing for self-quarantining without burdening hospitals. The continuous monitoring capability can even help identify health issues like Sudden Infant Death Syndrome, which can be fatal and unexpected.

Adarsh’s keen awareness of the challenges in his community fueled his desire to innovate. Growing up in California, he observed neighbors using automatic sprinklers that wasted water, prompting him to develop a solution to combat this inefficiency.

A Low-Cost Community Sprinkler Alert System

“While going to school in the rain one day, I saw one of my neighbors with their sprinklers on, creating run-offs,” he shared with Vintage Billboard. “Through research, I found that 25 percent of the water used in an average American household is wasted each day due to overwatering and inefficient watering methods.”

In 2016, Adarsh Ambati began creating a prototype for a smart, low-cost community sprinkler alert system. After conducting a two-month pilot with 10 neighboring homes, he discovered the potential to save approximately 50,000 gallons of water in just a few months. “The sprinkler system is compliant with water regulations, to cost-effectively save water for entire neighborhoods using a Raspberry Pi, moisture sensors, PyOWM (weather database), and by utilizing free social media networks like Twitter,” he explained.

The sprinkler alert system not only detects moisture levels but also integrates real-time weather forecasts to optimize watering schedules. With a prototype cost of around $50, Adarsh believes it can be reduced to just five cents per household since it serves entire communities.

A Scalable Model

In Northern California, where outdoor landscaping consumes an average of 100 gallons of water per household daily, the potential impact is significant. Adarsh presented his system to the San Jose City Council, who considered implementing it in public areas to conserve water.

Recognition followed quickly; in 2019, he won MagPi Magazine’s Coolest Projects USA competition, and in 2021, he received the Gloria Barron Prize for his efforts. As the founder of Gro-STEMS, Adarsh sells succulents to fund technology training at the LifeMoves Homeless Shelter in San Jose and Aarti Girls School for abandoned children in Kadapa, India.

An Inspiring Innovator

Adarsh, who loves playing the flute and reading comics in his free time, wants to become a Principal Investigator and have his own lab at an academic institution where he can “work with like-minded students and faculty to conduct research in environmental sciences/engineering, developing technologies that better the world and help protect our environment.”

Growing up in a region known for its diverse population, Adarsh Ambati has harnessed his Indian heritage and experiences to inspire action in environmental sustainability and STEM education. His initiatives, such as the development of a low-cost smart sprinkler system and the Contactless Monitor for healthcare, reflect a commitment to using technology for the greater good. Furthermore, through his organization, Gro-STEMS, he actively supports underserved students by providing technology training and resources, bridging the gap between his Indian roots and the broader Californian community.

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  • Adarsh Ambati
  • Davidson Fellows
  • Global Indian
  • Indian American
  • Stanford University
  • water conservation

Published on 03, Nov 2024

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Empowering voices: Shreya Gupta, the young author making a global impact

(August 19, 2023) What were you up to when you were just a sprightly 12-year-old? Chances are, your greatest accomplishment might have been mastering that perplexing Rubik's Cube or perhaps navigating the treacherous realm of pre-algebra. But, Canada-based author Shreya Gupta is different. This 12-year-old dynamo isn't just diving into the realms of adventure between school bells; she's crafting her chapter of inspiration, compassion, and change. A burgeoning author, Shreya's words have not only penned stories but have etched a tale of benevolence. The recent winner of the prestigious Diana Award, the author raised over CAD 12,000 through the sale of her books and donated the amount to a charity supporting girls' education in India. She also gave about CAD 1,000 for Kids Help Phone in Canada. The young Canadian has worked hard on driving an anti-bullying campaign at her school and is also involved in events like the TCCSA RBC Future Launch. "It's amazing to see kids being inspired by my book," the Global Indian said in an interview while talking about her charity through books sale, adding, "I want all of my future books to raise awareness about bullying because it’s such an imperative message. I hope to

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my book," the Global Indian said in an interview while talking about her charity through books sale, adding, "I want all of my future books to raise awareness about bullying because it’s such an imperative message. I hope to inspire my readers and help them learn to cope with bullying and gain self-confidence."

Inspired by India

Born in Cambridge, Canada to Indian immigrants, Dr. Sunjay and Sonia Gupta, Shreya has always loved reading the book. The author, who is passionate about making education accessible to young girls in developing nations, Shreya is also one of the toppers of her class at the Grand View Public School. "My goal is to inspire young girls around the world to always chase their dreams, no matter what. Unfortunately, I have been bullied myself. This is a big reason why I wanted to spread awareness about the issue. In my spare time, I enjoy sketching, reading, and writing stories," shared the author, who also won the Mom’s Choice Award for her first book.

Author | Shreya Gupta | Global Indian

Her book, Flamingo Feet, is about a young girl named Aria, who has always dreamed of being a jazz dancer. When some kids bully her and call her “flamingo feet”, Aria drops out of the dance competition. "I take jazz dancing lessons which inspired me to write Flamingo Feet. I wrote it to help kids stand up to bullying and learn how to stay confident in themselves no matter what," the author expressed.

The author went on to write another book, called The Flip Side. "I wanted to write about another issue that has been affecting youngsters. So, this book is about a young girl, called Autumn, who has just recently moved to Toronto and started at a new school. She has always loved creating animations about her pet hamster named Nibbles. When Autumn gets cyberbullied for her animations online, she gets very hurt and discouraged. The story is about how this young girl fights the odds to shape her dream," she said.

The little philanthropist

While writing a book was born out of her passion, what could have inspired a young 10-year-old to do charity by selling her books? Well, the answer is a 'trip to India'. "While I was in India there were a lot of kids who were coming up to me selling pens for money so they could get food. This made me very sad that many kids did not have access to basic needs like food and clothing. I wanted to do something to help out. My grandfather runs a charity that helps girls access education in developing countries like India. I decided this was a great opportunity to get involved with the charity and write a book to raise money for it," shared the author.

[caption id="attachment_32619" align="aligncenter" width="600"]Author | Shreya Gupta | Global Indian Shreya with her family[/caption]

Currently working on her other book, Shreya is very happy with the success of her books. "Both children and adults love my book. I feel so honoured. I wasn't so sure that I would earn anything from them, but when I started getting the cheques, I decided that I would rather donate the earnings towards a charity called Positive and Progressive Educational Support Canada. The charity helps girls in India access education, food, and other resources that they wouldn’t normally have access to," the author said, who is also inspiring her friends to start writing short stories.

  • Follow Shreya Gupta on Instagram, Facebook, Twitter, YouTube, and her website

Reading Time: 6 mins

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Singer Purva Mantri gives a melodious spin to this year’s Navratri Garba song penned by PM Modi

(October 11, 2024) As Navratri festivities sweep across India, the cultural vibrancy of Garba, a traditional Gujarati folk dance and song brings people together in devotion and celebration. This year, the festival shines even brighter for young singer Purva Mantri, who got a unique opportunity to sing a Garba song penned by none other than Prime Minister Narendra Modi. Known as the 'Indian Shakira,' Purva's energetic and mesmerising performances have become a Navratri staple over the years, drawing thousands to her shows in the previous years. No wonder when the PM penned a song for this year’s Navratri, Purva was chosen to give her voice to his lyrics. PM’s lyrics, Purva’s voice In a heartfelt message shared on X, Prime Minister Modi introduced the Garba song he wrote, titled Aavati Kalay, as a tribute to Goddess Durga. The Prime Minister lauded Purva for her "melodious rendition" and recognized her as a talented artist who truly brought the song to life. Purva Mantri who is just back from a five-city US tour calls herself “blessed and honoured” to get the opportunity to sing on a song penned by none other than PM Modi. She recorded the track and shot the music

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tled Aavati Kalay, as a tribute to Goddess Durga. The Prime Minister lauded Purva for her "melodious rendition" and recognized her as a talented artist who truly brought the song to life.

Purva Mantri who is just back from a five-city US tour calls herself “blessed and honoured” to get the opportunity to sing on a song penned by none other than PM Modi. She recorded the track and shot the music video in just 24 hours. "This is really big for an artist and a citizen. I feel blessed. I am grateful and honoured to be part of this big track. I have tears in my eyes," said the Global Indian who has been involved with the world of music through stage shows, independent music and playback singing.

Mastering the art of live performances

For Purva who has been inclined towards music since she was a child, performing live during the high-energy nights of Navratri is an annual affair. With over 15,000 people attending her Garba and Dandiya nights in Surat each year, she has established herself as a dynamic voice in the music world. Reflecting on her journey, she shared in an interview, " My very first memory of performing during Navratri is from Rajkot when I performed at a proper ten-day Navratri event.” After giving multiple performances at Rajkot and Porbandar, the artist moved to Mumbai a few years back to try her luck, and started doing small events.

Indian Singer | Purva Mantri | Global Indian

 

Her talent got identified by the founders of the band Bamboo Beats who hail from Gujarat. The Garba songs that she sang in collaboration with the band are very special to her because even after many years people dance to those tunes.

Despite the challenges of consistently delivering electrifying performances, Purva Mantri finds her energy from the audience. "The audience is my oxygen," she said. "When they come to see me perform, I think they should leave feeling it was worth it. Their energy fuels me, and even when I’m tired or jet-lagged, their positivity keeps me going." This connection with her audience has become her secret to sustaining high-octane performances throughout the festive season.

One of her most memorable experiences was during her first solo event in Surat. "There were around 15,000 people, and I got on stage with my own band for the very first time. After the show, an uncle who was in his 70s came to me with his grandson, and told her in Gujrati that his grandson calls her ‘Indian Shakiraben’.  “I’ll never forget this line and it was very important to me because they felt that energy from there,” she remarked.

The global stage: Purvastic Tour 2024

While Purva has impressed Indian audiences for years, her recent Purvastic Tour 2024 took her talent to the United States. The tour, which kicked off in Atlanta, spanned major U.S. cities such as Dallas, Chicago, and Seattle, among others. Purva got an opportunity to showcase her indie music and her iconic fusion of singing with the Puneri Dhol. "Blending the Puneri Dhol with my singing has been a way to connect my Indian roots with a global audience. It’s thrilling to see how well it resonates," Purva remarked.

Indian Singer | Purva Mantri | Global Indian

Purva carried her 27kg Puneri dhol to every city on her U.S. tour. It all started with an impromptu dhol act during a live show in Surat a few months back. She never imagined it would gain such popularity. “Playing the 27kg dhol while singing has become my USP,” she remarks. She gets calls from all over India to perform with it. So, she made it a point to carry it to the U.S. as well.

While performing she is so connected with the audience that she does not feel the weight of the dhol says the singer who wraps the strap of the dhol around her neck, so that it's well supported.

The power of positivity

Amidst the fast-paced music industry, Purva remains grounded, drawing strength from her father’s wisdom. "He once told me, “I know that you were meditating on stage. If performing is meditation for you, you will never fail. Just keep meditating like this.” Those words have stayed with her, and every time she performs, she remembers her father’s words and treats her performance as an act of meditation on stage.

Though the singer’s journey has been full of accomplishments, Purva acknowledges the challenges that come with it. "There is always a struggle. Even legends like Mr. Amitabh Bachchan continue to work hard to stay where they are. In this industry, you need to grow and adapt every day. But I love what I do, and my ultimate aim is to spread positivity and touch as many lives as possible."

https://www.youtube.com/watch?v=NJtUfRmVNJQ

Purva Mantri has observed that even audiences abroad connect with her due to this quality. Sharing an incident, she mentioned, “When I performed in New Zealand, several foreigners were also part of the event because they love our Indian culture. They went back home smiling and said, 'There are a lot of singers who come to Australia and New Zealand. But the positivity which you give on stage is different.’” Purva finds these comments as her accomplishment and inspiration.

Looking ahead: Tomorrowland dreams

With dreams of performing at Tomorrowland (one of the most popular annual music festivals in the world held in Belgium), Purva’s ambitions extend far beyond her current achievements. "They say when you perform at Tomorrowland, the whole earth moves. I want to see people dancing and jumping to my voice. It’s a big international dream that I am working toward," she said. In addition to her live performances, Purva is also exploring Bollywood playback opportunities.

As Purva continues to push the boundaries of her musical journey, her fusion of tradition and innovation, along with her infectious energy, ensures she remains a rising star in the Indian music industry and beyond.

Indian Singer | Purva Mantri | Global Indian

 

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Reading Time: 5 mins

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Riding her way to glory: Activist Jivya Lamba is a ray of hope for young girls

(January 17, 2024) Every year, India witnesses millions of girls dropping out of school due to a lack of transport facilities to educational institutions. The lack of security for these young girls has pushed several parents to keep them locked up in their houses. While several non-profit organisations and politicians have been working to rectify the situation by spreading awareness, a young 16-year-old activist decided to do something more concrete. [caption id="attachment_35282" align="aligncenter" width="558"] Jivya Lamba[/caption] Jivya Lamba, a class XII student from Haryana, was so disturbed after she visited a local village, that she spent several days thereafter searching for a solution to this grievous, yet unaddressed issue. "During the pandemic, I was a volunteer to distribute food, and sanitary products to people in the nearby village. During one such visit, I met with a few girls, who during the interaction told me that many of them had to leave the school after attaining puberty. When I asked for the reason, they said that their school was quite far away, and since the road to the institute wasn't safe their parents thought it better to keep them at home," the activist said. After a few sleepless nights of researching

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said that their school was quite far away, and since the road to the institute wasn't safe their parents thought it better to keep them at home," the activist said.

After a few sleepless nights of researching the issue, Jivya stumbled upon the idea of installing GPS trackers on the bicycles of these girls, which can be used by their parents to know where they are at any time - a campaign she named WeCycle. It was quite a simple but effective idea, which helped reduce high school dropout rates among girls and increased their participation in studies - winning Jivya, the prestigious Diana Award, 2023.

Donning many hats

Academically brilliant, Jivya has been vocal about various causes since she was quite young. She has even represented her school internationally in various debate competitions. "Since the age of 11, debating has been a defining journey for me. Winning medals at the World Scholars Cup Global Round and Yale's Tournament of Champions showcased my dedication and passion for debating. Beyond competitions, debating expanded my perspective. During the pandemic, I invested time in enhancing my skills and earned more medals in the 2022 World Scholars Cup. This journey was more than just a competition; it represents my continuous growth and the profound impact of words," the activist expressed.

[caption id="attachment_35283" align="aligncenter" width="550"]Activist | Jivya Lamba | Global Indian Jivya handing out her book to girls at a rural school[/caption]

However, it was when the pandemic hit the nation, that the youngster started actively volunteering at the grassroots level. The Global Indian, along with a few friends, collected steam vaporisers, PPE kits, face masks, home testing kits, and sanitary products for free distribution in the village and other deprived areas. They also volunteered to distribute home-cooked meals to not just the needy, but also to COVID-19-positive patients and their family members. "The pandemic highlighted how desperately we needed to reach out to others and offer help. However, it became evident that even though many people recognised this need, the drive to take the initiative was lacking. So, I thought about taking a step and started working with underprivileged communities," shared the activist, who is also a trained singer.

A true changemaker

It was during one such distribution errand that the activist came across the issue of girl safety. However, that was just the tip of the iceberg. Many girls, who had attained puberty, were unaware of menstrual health and various related syndromes. "Through my interaction with these girls in rural areas, it became quite clear that they had very little understanding of the changes caused by the onset of puberty and lack guidance on how to tackle it." shared the activist, adding, "They are reserved and uncomfortable speaking about menstruation, adding to lack of confidence. Some had symptoms similar to PCOS but lacked awareness or community support."

[caption id="attachment_35285" align="aligncenter" width="552"]Activist | Jivya Lamba | Global Indian The young activist talking to parents at school[/caption]

The activist then invested her time in creating an educational handbook, forming support groups, and actively engaging with families and community leaders to promote awareness about menstrual health. "The idea is to not just spread awareness, but also open a dialogue about these issues. My handbook is developed in the regional language, to make sure that everyone who reads it understands the concepts," shared the activist, adding, "WeCycle is a step forward in the direction of free mobility for our young female students, athletes, and future-generation mothers. I am committed to making lives easy for these girls and my heart goes out to them.”

  • Follow Jivya Lamba on LinkedIn and her website

Reading Time: 5 mins

Story
Embracing the Open Waters: Anshuman Jhingran becomes world’s youngest North Channel swimmer

(Aug 23, 2023) "Water is my battlefield," writes Anshuman Jhingran in one of his social media posts. At 18 years 125 days, the Navi Mumbai swimmer became the youngest to cross the North Channel – a strait between Northern Ireland and Scotland that connects the Irish Sea with the Atlantic Ocean. He became the 114th swimmer and the youngest to do so since 1947.  The youngster is on a mission to become the world's youngest swimmer to complete the Oceans Seven, considered the Grand Slam of open water swimming, comprising seven of the world's toughest open water crossings. [caption id="attachment_32679" align="aligncenter" width="499"] Anshuman Jhingran[/caption] North Channel was Anshuman's first swim as part of the Oceans Seven challenge. He swam for 35 kilometres in 11 hours, 28 minutes and 52 seconds finding a place in the Guinness Book of Word Records. "I set this world record on 17th July 2023 and have been super proud of it. Being able to enter my name in the Guinness Book of World Records feels like a dream come true," the overjoyed swimmer remarks. Turning adversity into opportunity Anshuman has been swimming since he was five years old. As a competitive short distance swimmer, he

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of Word Records. "I set this world record on 17th July 2023 and have been super proud of it. Being able to enter my name in the Guinness Book of World Records feels like a dream come true," the overjoyed swimmer remarks.

Turning adversity into opportunity

Anshuman has been swimming since he was five years old. As a competitive short distance swimmer, he had made rapid progress, participating at various meets across the country, and in state and national level championships winning laurels. However, open water swimming was a completely different ball game.

He had not given a thought to diving in its tough terrain until he broke his left forearm and wrist that prevented him from participating in championships for some time, even after he recuperated due to championship norms.

Being a swimming enthusiast, he was restless. Looking at this his coach Gokul Kamath suggested that he try open water swimming. "It was very new for me, but I knew my coach would support me at every step. So, I decided to give it a go," Anshuman remarks.

[caption id="attachment_32674" align="aligncenter" width="554"]Indian youth | Anshuman Jhingran | Global Indian Anshuman Jhingran[/caption]

It was not easy

Regarded as one of the most challenging among the Ocean Seven swims, the North Channel presented an intimidating test of physical endurance and mastery due to its cold waters. There were many dangerous boneless animals in the waters like the lion's mane jellyfish that swam freely. Also, the tides and currents made the swim tough till the very end.

But Anshuman was prepared. He had dedicated nearly a year to training, including two-hour sessions of immersing in ice baths to adapt to the conditions of open waters. Given that the North Channel's temperature can drop to as low as 10 degrees Celsius, and lacking suitable training grounds in Mumbai, he had resorted to ice baths to get acclimatised.

Also, he successfully completed a swim across the Palk Strait channel from Sri Lanka to India as part of his preparation. He stayed in the UK for a month before the big swim just to get acquainted with the climate. 

"Open water swimming is an invitation to embrace the untamed beauty of nature," he says, adding, "Leave behind the sterile pool tiles and immerse yourself in the vastness of lakes, rivers, and oceans. It's a chance to feel the rhythm of the waves, taste the salt in the air, and discover hidden coves that only the adventurous dare to explore."

[caption id="attachment_32680" align="aligncenter" width="445"]Indian youth | Anshuman Jhingran | Global Indian. Anshuman Jhingran[/caption]

Endurance - the winning mantra

Anshuman has won many competitions in the past like the 2018 National-level medal in the 100m Butterfly swim. In 2019, he made his mark at the SNAG (Singapore National Age Group Swimming Championships). His talent also led to his selection for the Khelo India Youth Games in 2020.

The class 12 commerce student at Karmaveer Bhaurao Patil College has trained at Fr Agnel Sport Centre, since years. Working closely with his coaches, Gokul Kamath and Rutuja Udeshi, both recipients of the prestigious Shiv Chhatrapati Sports Award, Anshuman had been dedicating at least 6 hours to training for his open water swimming challenge. Sometimes the practice hours even extended to even 12 hours on more intense training days.

At the later stage of the preparation, getting guidance from MBE Sally Minty-Gravett, a renowned coach and marathon swimmer also helped.

[caption id="attachment_32681" align="aligncenter" width="625"]Indian youth | Anshuman Jhingran | Global Indian Anshuman Jhingran practicing the Wim Hof breathing method while ice bathing[/caption]

Future ahead

The youngster’s eyes are firmly set on the next goal - to swim across another open water crossing of the Oceans Seven. “Only 22 people in the world have ever completed all seven swims, and I am determined to add my name to that illustrious list,” he shares. He is aiming for at least two swims by the end of this year.

“I did not choose swimming because I had to, but I did because I loved it. If the situation permits, I would love to take this as a full-time career,” says the young champion who finds support in the steadfast belief held by his parents, Sandeep and Kiran Jhingran in all that he does.

  • Follow Anshuman Jhingran on LinkedIn and Instagram

Reading Time: 5 mins

Story
Building CITTA: How Akanksha and Tanay Sharma are shaping baby care in India

(February 21, 2024) The baby care industry in India has seen significant growth over the last few years, driven by increased consumer awareness rising disposable incomes, and is anticipated to expand at a CAGR of 14.02 percent from 2022 to 2027. Parents want safe, natural and cruelty-free products for their babies, as overall trends move towards healthier, more sustainable lifestyles. Indian brands have risen to the challenge, bringing modern innovation together with a deep understanding of local and cultural nuances, and India's age-old traditional remedies. CITTA, co-founded by 24-year-old Akanksha Sharma, her mom, Monisha Sharma and brother, Tanay Sharma, is a Pune-based baby care brand that reached a turnover of Rs 1.2 crore within two years. [caption id="attachment_36018" align="aligncenter" width="613"] Akanksha and Tanay Sharma with their mother, Monisha[/caption] ‘Nushke’ to building a brand When Akanksha was studying in the US, her mom and grandma would call her all the time, lovingly giving her advice or ‘nushke’ like 'drink turmeric milk,' and 'use rosewater when you're out in the sun'. Around this time, a well-known baby care brand received a lot of bad press for using unsafe ingredients in their baby powder. Akanksha, who was always entrepreneurial, teamed up with her

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hen you're out in the sun'. Around this time, a well-known baby care brand received a lot of bad press for using unsafe ingredients in their baby powder. Akanksha, who was always entrepreneurial, teamed up with her mom and brother to create a safer alternative, and CITTA came to be. Both siblings were abroad - Akanksha was studying Apparel Industry Management at the Fashion Institute of Design and Merchandising in LA, while Tanay was doing a Bachelor's at the University of Toronto. Eventually, they returned home to build their business.

Business in their blood

"I was born and raised in a business family," Akanksha tells Global Indian. "I have witnessed their struggles, growth and expansion. Entrepreneurship is in my blood. My parents are my biggest inspiration since I saw them during their struggling years and I see them now and all that they have accomplished. It pushes me to do better everyday." A quiet and shy child, Akanksha grew into a confident young adult, going on to become head girl at Lexicon School in Pune, where she also participated in co-curricular activities, played basketball, volleyball, took part in debates, elocutions and lots more.

Akanksha and Tanay, who are currently 24 and 22 respectively, grew up in a joint family of 10 members where struggles were common in the early years. "I would see all the adults in my family work very hard till late. They made a decision to start a school together in which there were only 16 students in the first year, out of which three were me and my two sisters," she says. Today, the school has 10,000 students, and holds a valuable lesson for Akanksha and Tanay. "Anything is possible with consistent hard work and dedication," says Tanay. "It pushed me to do better. I got into the University of Toronto and did my undergrad there along with running my own small business."

CITTA began with a mission to create safe and nurturing baby care products. As they researched the industry, they found it needed gentle but effective skincare solutions for both infants and their parents. They expanded into the skincare segment too, along with baby care products. "We are proud to be free from toxins, harsh chemicals, parabens, sulphates, silicones, talc, mineral oils, allergens, petroleum jelly and other potential irritants," the duo say. "This ensures that are products are gentle on sensitive baby skin." The CITTA product range includes a Moisturizing Baby Balm which uses eight natural oils, including Shea butter and vitamin E. Their talc-free baby oil is made with corn, oats and kaolin, which prevents rashes. Their foaming baby wash and baby shampoo are soap-free and tear-free.

Made for the Indian consumer

As homegrown baby care brands now flood the market, CITTA caters to the specific demands of the Indian consumer. "Whether it's developing eco-friendly packaging, incorporating advanced technologies into our products or introducing unique formulations, we strive to set ourselves apart in a crowded market," Akanksha and Tanay explain. They invest heavily in sustainability, ensuring that every part of the supply chain is rooted in integrity, from the ethical sourcing of raw materials to minimizing their carbon footprint every step of the way.

Building CITTA came with its share of challenges and successes. "Each contributed valuable lessons that will significantly shape our plans and strategies moving forward," they say. There have also been numerous shifts in consumer preferences and lifestyles, which has taught them to invest more in R&D practices as they navigate the complexities of the global supply chain. "Disruptions brought about by external factors have emphasised the need for resilience and adaptability," say the siblings. "We have learned to proactively diversify our sourcing strategies, build strategic partnerships and implement agile inventory management systems." They are also working on enhancing their online presence, creating user-friendly interfaces and building robust e-commerce infrastructure.

The sibling journey

Akanksha and Tanay remain at the forefront of CITTA and use their sibling rapport to their advantage. "It's fun and nice," Akanksha smiles. "Tanay, as a brother and working partner, is always supportive. Whether in a meeting, during decision -making or facing any difficulties, you always know that there's support from someone who is equally invested. Despite my emotional nature, Tanay is calm, so we complement each other." Arguments are par for the course, but those are always sorted out in the end.

"Tanay agrees."I had always pictured working with my sister when I was younger and I really like doing so because she gives me immense support and strength," he smiles. "I get to be my goofy self around her and we get to laugh a lot together," he laughs. They strike a balance by talking shop only at the office and just being siblings at home.

It's a unique dynamic that has made for an exciting and fulfilling journey, bolstered by a deep understanding of each other and complementing one another's strengths and shortcomings. "There is a natural synergy that goes beyond business - it's a family affair infused with shared passion and dedication," say the siblings. "We celebrate victories together, learn from setbacks and constantly push each other to innovate. It's not just a partnership, it's a shared adventure that makes every success even sweeter."

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

We are looking for role models, mentors and counselors who can help Indian youth who aspire to become Global Indians.

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