(January 11, 2024) Even though one in every 100 children has autism, the disorder continues to be one of the most ignored medical conditions in the world. As the world grapples with the rise in cases and a severe lack of caregivers, an 18-year-old college student has become a beckon of hope for several autistic kids across the globe. Diana Award-winning Anshul Gupta has emerged as a trailblazing social entrepreneur, co-founding ‘AUesome‘, a visionary social enterprise dedicated to breaking down barriers in autism therapy accessibility.
A bachelor’s student at the Massachusetts Institute of Technology, Anshul aims to bridge the digital and physical world of at-home therapy for neurodiverse children. “Our mission is to make therapy accessible and affordable,” explained the young entrepreneur, adding, “At AUesome we have iterated hundreds of kit designs, which include instructional videos, and apps that simplify the at-home therapy process for parents of children with special needs. We hope to eliminate the physical and financial barriers to receiving therapy.”
The impact of Anshul’s innovative approach is already evident, with the AUesome team successfully designing and distributing 17,500 therapy resources to fulfill 550 kit requests globally.
Everything Is AUesome
Born and brought up in the lush green locality of San Jose, California, Anshul started volunteering at various organisations a quite a young age. An alumnus of Archbishop Mitty High School, the young entrepreneur was also the president of his school’s Computer Science Club. It was, however, his personal experience of receiving therapy and working with neurodiverse individuals, that motivated Anshul to establish a company that uses technology to make educational and therapeutic resources more accessible to children with autism.
Anshul delivering kits to elementary and KIPP schools
Talking about the ground reality of autism, the entrepreneur said, “According to Centers for Disease Control and Prevention, there are one in 44 children having autism spectrum disorder in the US alone, and about half of those with severe ASD only have access to school-based treatment. Of these kids, about 17 percent have no access to any treatment whatsoever, with these numbers growing drastically. While I and a few of my classmates were working with individuals with special needs, we recognised the inaccessibility, lack of continuation, and low parental involvement for autism therapy services. And that is what became our motivation to establish AUesome.”
So, what is it that AUesome does? “We improve upon existing therapeutic constraints by reimagining the therapy process through the utilisation of a therapy kit, augmented by a digital guidance platform and app,” shared the entrepreneur, adding, “First, we curate clinically proven therapy tools and activities used by therapists – such as flashcards to train communication skills and clothespin activities for fine motor skills – into a therapy kit, delivered to parents and educators. Next, the kits are paired with an instructional platform, where parents can access guidance resources for each activity to educate themselves on how to conduct therapy with their child. Finally, after three iterations, we developed an accompanying app, which provides cognitive games and instructional videos that accompany the activities in the physical kit and recommends a daily schedule, quizzes, and ideas for customisation.
Road to expansion
The entrepreneur has distinguished his company through a unique pricing strategy. Rather than conforming to market trends, the company determines product prices through a combination of production costs and thorough market research. With costs as low as $10-15, AUesome provides an economical alternative to existing therapy systems, which can often demand upwards of a quarter-million dollars for individuals between birth and age 18.
Fundraising initiative by AUesome
“One of the key parts of our daily work is to receive user feedback. I believe they embrace both positive and negative input to improve our product continuously,” shared the Global Indian, adding, “This market is worth $2.01 billion and is projected to grow 7.9 percent in the next couple of years. So, even from a business perspective, there is an emphasis on the importance of seizing opportunities as students and building a network of like-minded individuals who can support and contribute to their projects ensuring the sustainability of such innovative ideas.”
Aside from therapy kits, AUesome has also initiated chapters. These chapters provide high school and college students with materials for leadership, networking, advocacy, and spreading awareness about neurodiversity and the necessity for therapy. So far, the organisation has 17 chapters around the globe. “We’re also hoping to expand more across the world through our global outreach initiative,” Anshul shared, “We’re currently working with the Brazilian government, Ukrainian hospitals, people in Canada, India, and beyond, to make a bigger impact beyond just in the United States.”
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