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Global Indianstory Global Indian ExclusiveElectroshoe to the rescue: How innovator Siddharth Mandala’s device keeps women safe
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  • Indian Entrepreneur
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Electroshoe to the rescue: How innovator Siddharth Mandala’s device keeps women safe

Written by: Charu Thakur

(April 23, 2022) He was 12 when the infamous Nirbhaya rape case shook the nation in 2012. People took to the streets asking for justice, and his mom was one among them. Curious about the protests and confused about the word rape, Siddharth Mandala joined his mom for one of the protests. “A 40-year-old woman came up to me, and told me not to be like rapists. I didn’t even know what rape meant back then. This was a catalyst for me. I ended up surfing the internet, asking my friends and teachers to get a grasp on this concept called rape. Understanding the gravity of the issue, I decided to do everything in my capacity to prevent sexual assault,” Siddharth tells Global Indian.

This awareness led to the birth of Electroshoe, a small badge that can be clipped onto any footwear, or worn as a ring or pendant and can be easily activated during any threatening situation by pressing. “It pulls out two sharp pointers, mimicking stun gun’s mechanism, and pierces through clothing, and even skin to electrocute the attacker,” explains Siddharth who took two years to build a working prototype; and another three years to create a market-friendly product by interviewing over 500 women across India and California.

Innovator | Siddharth Mandala

Siddharth Mandala

The Hyderabad born and raised reveals Electroshoe activates an alarm sound to alert nearby police stations and sends location to family members. “It can even sense angst in a conversation, and can raise alarm,” adds the entrepreneur. With a built-in solar plate, it recharges itself when exposed to sunlight. “The idea was that it should be something that women can carry with them easily all the time,” adds the 21-year-old.

An incident caused a shift

Born in 2000 to a businessman father and a criminal lawyer mother (now a homemaker), Siddharth loved to build things as a kid. And he found time to pursue his interest in his growing years. But the Nirbhaya rape case pushed him to put his innovative side to better use, and that’s how Electroshoe came into existence. But it was an uphill climb with many obstacles in the path. He taught himself programming and coding with the help of mentors from Linkedin and social media. While his prototype failed 17 times, he also faced electrocution twice. But Siddharth never gave up.

But things started to shift when he moved to the US to pursue further studies. “I grew up reading about startups in the Silicon Valley and wanted to be a part of that environment. But I realised it was more about finance and investment,” reveals Siddharth. Around the same time, he met Zach Latta, founder of the hack club, who told him that San Francisco was the place to be for his startup. “I dropped out of my college in California and lived homeless to fundraise for Electroshoe. My parents sold their house in India to send me to college in America. Hence, I didn’t tell them. I used to go to meetups and pitches for free food, where I tried to convince as many people as possible to help me out,” reveals the young innovator who didn’t find much support from investors.

Electroshoe

Electroshoe

An uphill task

But that didn’t deter Siddharth who tried making “shoe attachments from greeting card sound chips that make a sound when you step on them” and tried to sell them in San Francisco. But he didn’t know where he could meet women. “I tried standing outside Starbucks and selling them to women. That did not work. I realised that only two types of people will listen to me: My parents, friends, and people who are interested in me. So I went on dating apps. I’d go on dates and somewhere in the conversation would show the product and sell it to them. This is where we found the first 50 users,” reveals Siddharth who returned to India and worked on his product.

Siddharth, who is pursuing a degree in international relations and computer science from Claremont Mckenna College, spent six years turning a prototype into a product “that has gone through almost 30 iterations.”  It is no secret that electric shock can often cause internal damage, even leading to cardiac arrest or trauma. However, Siddharth reveals, “We spent years creating the exact amount of voltage to ampere ratio that electrocutes lethally but not enough to kill a person.” But he had to face a blow ahead of its launch owing to the Covid 19 pandemic. “We were very close to partnering with Telangana police but Covid first wave kicked in,” says the boy who has branched out his personal safety company to real estate and crypto.

Innovator | Siddharth Mandala

Siddharth Mandala working on Electroshoe

Innovator-turned-activist

Apart from being an innovator and entrepreneur, Siddharth is also an activist who started a nonprofit Cognizance Welfare initiative with his friend Abhishek to spread awareness about rape. “Together we filled over 50 potholes in Hyderabad, we made underprivileged children build inexpensive GPS trackers to track their younger siblings and prevent human trafficking, we even helped a California-based non-profit adopt a village called Kanigiri in Andhra Pradesh and helped them build libraries and infrastructure,” beams Siddharth with pride, adding, “We even built an education class module and spent three months travelling to different cities educating young children about sexual assault and how to detect it very early.”

Siddharth, who has come a long way, advices youngsters to “get started and build something already. Even if it’s broken, miscalculated, and consumes most of your time, do not worry. These things usually take time, however, the key is to put something out and let the world see it and show you the path.”

An innovator at heart, he has designed a hardware wallet and a mobile app that can protect people, and their funds safe in the crypto space. “When I was in California, people in the NFT and crypto space were being kidnapped and beaten to share their private crypto keys. Once shared, even police can’t trace down the funds. So the wallet acts like additional security feature,” concludes Siddharth who loves working out in his free time.

  • Follow Siddharth Mandala on Linkedin
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  • Electroshoe
  • Global Indian Youth
  • Indian innovator
  • Innovator and Entrepreneur
  • Personal Safety
  • Siddharth Mandala
  • Startup
  • Women Safety
  • Young innovator

Published on 23, Apr 2022

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[caption id="attachment_11211" align="aligncenter" width="875"]Indian teen racing | Atharva Desai | Formula 3 | Global Indian Atharva Desai at the Anglesey Circuit in Wales[/caption]

A Brit Indian with a need for speed

Atharva entered racing before he hit his teens. A cutthroat world that required emotional stability far beyond his years, just as much as talent and skill, he says, “Attitude and confidence are important. You never know who is watching you. While talent is the first thing scouts look for, the second round involves testing a person’s confidence and approach to life. They want someone who can endorse them, who will bring their team a good name.”

Soon after he watched that first race on TV, his obliging parents took the excited eight-year-old to a go-karting track called the Allsports Grand Prix in Northern Virginia. He failed to meet the height requirements but was back the following year, determined to practice on his own. He was noticed by the track owner, Francois, who remarked to Atharva’s father that the boy “drives like a young Sir Jackie Stewart” and began teaching him the fundamentals of racing.

“I was 10 when I entered my first junior league,” says the Indian teen racing champ. A rookie, going up against opponents far more experienced than himself, he went on to win the championship, levelling up, and emerging victorious the next year too. “There was the last level left to compete at but my teacher stopped me. He thought I would beat everyone. My adult opponents wouldn’t have been happy about that,” he smiles.

Indian teen racing | Atharva Desai | Formula 3 | Global Indian

After finishing second at the ROTAX National Race, Atharva was invited to test Formula 4 cars. And he impressed all. “I got blazing times. It got me noticed,” says the Indian teen racing champ who, in search of a good school to study engineering, chose Oxford Brookes College in the UK due to its motorsports curriculum.

At the Young Racing Driver Academy in Virginia, he met Jamie Horner, director, an established name, Horner’s brother, Christian, the British team principal for team Redbull Formula 1. “I became a developing driver to improve my skills, and hopefully race for them in the future,” says the 19-year-old. At the academy in Anglesey, drivers were put on simulators, chosen based on skills and timing. Atharva found out soon enough that F4 cars in the UK are quite different from those in the US. “The American cars are digital, less rigid. They’re not meant for aggressive racing. In the UK, they’re built for aggressive drivers – which is what I am,” says the Indian teen racing champ who re-honed his skills, leaving his mentors impressed.

How Nikki Lauda inspired him

Committed and driven, Atharva is up before 6 am, starting with an hour at the gym. Back home, he cooks breakfast, and heads to class. Unwavering discipline, born of mental fortitude, he explains, “I don’t get angry often. Motorsports, especially, the earlier phases are competitive and full of aggression. You’re getting attacked both on and off the track. So, you learn. If someone provokes me, I think, my goal is to be in F1. My goal is not to meddle with the guy.”

Even his choice of idols is unusual – Nikki Lauda, the legendary Austrian Formula One and three-time F1 World Drivers’ Champion, the only driver in history to be champion for both Ferrari and McLaren. In 1976, Lauda’s Ferrari swerved off the track and burst into flames. “He was pulled out of the car with half his face on fire. He didn’t give up, with dedication and mental strength, he made it through. Nothing could stand in his way,” says the Indian teen racing champ.

Indian teen racing | Atharva Desai | Formula 3 | Global Indian

All about motorsport

Doing engineering in motorsport technology at Oxford, Atharva is uncommonly mature. “I was raised with Indian values. I understand that a little competition can go a long way,” he adds.

This year, he hopes to join a Formula 3 team in the US. “I have built good relationships there, and they are willing to give me an F3 seat,” says the racer whose connection with Arden Motorsports will continue alongside. “Next year, I start negotiating with Formula 2 teams. I also have to work at getting sponsors to back me,” says the Indian teen racing champ.

The chequered flag beckons

Much of his success, the Indian teen racing champ attributes to his unwavering resolve. “Attitude, confidence and general likeability all count for a lot. Being a race driver requires huge mental fortitude,” says the boy whose daily regimen involves mental training, “I do reaction time testing and I juggle - for balance and skill.”

Indian teen racing | Atharva Desai | Formula 3 | Global Indian

Racing is an expensive sport, and staying on the track is thanks to the unflinching support by his parents. “I'm motivated by the fact they trust me and know I'm working hard,” says Atharva. He practices on iRacing, a simulation software. “There are actual drivers and scouts on it, so I  practice and register for races,” says the teen, who loves to skateboard or decipher the Rubic's Cubes. Music is also a pet passion, “When I have time to spare, I make electronic music on my laptop,” he adds. The Indian teen racing champ’s 3,420 followers on Instagram are fondly called A4Rians, and he regularly updates them on race day highs.

As Youth Ambassador for Quench 66 by AquaKraft Pvt. Ltd, an initiative by the government of Maharashtra, he is also moving forward the mission to provide 50 million litres of drinking water across 500 schools in the state.

  • Follow Atharva on Instagram or visit his website, https://www.atharva4racing.com/

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Arya Giri: The 24-year-old designer at the Paris Fashion Week

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e, hopped over steps of a polished wooden staircase, leaving a sudden silence in her wake. Her mother and the friend sipped on their chai and waited, sure of what she had planned this time. A moment later, Arya rushed back inside with a heap of 7 x 7 in glossy Origami papers, much to her mother’s amusement. Arya sat next to Meena Aunty and began. “See this, Aunty. It’s a parrot green body with purple designs and I know this sari will look so pretty on you!” and Meena Aunty played along. “Hmm yes baby, this is beautiful, but do you have anything in pink?”

This game was a common occurrence for Arya’s mom and her clients. “I suppose you could say that’s where Arya Giri was born,” Arya Giri says. Arya’s story is one constructed across numerous longitudes and latitudes, Missouri, California, Singapore, Chennai, and more. Having moved around so much through her formative years, Arya's understanding of her cultural roots and identity came to her through fashion. She went on to major in Fashion Media and Industries at Lasalle College of the Arts, and started her label, Arya Giri.

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She runs Arya Giri (AG), a luxe prêt label that combines playful self-expression and evocative poetry with powerful emotional links. By incorporating narrative into the fabric of AG, they creatively bring disruptive hand-embroidery to the forefront. AG debuted at New York Fashion Week SS23 and Paris Fashion Week SS24, and is represented by Evoluzione Chennai and Delhi, Pernia's Pop-Up Shop, Flying Solo New York City and Paris, and AG e-commerce. Bindu Giri, a handloom sari brand is her mother's brand. “The brand's collection of magnificent Kanchipuram sarees online is as one-of-a-kind as it is pure, with authentic handlooms taken from Bindu Giri's royal heritage. Bindu and Arya collaborate closely with weaving communities to handcraft Kanchipuram silk saris that are meticulously handcrafted from start to finish with excellence using original ingredients and processes,” she explains.

[caption id="attachment_35007" align="aligncenter" width="518"] From the Sher-Rani collection by Arya Giri[/caption]

AG's USP is interwoven into a dual-purpose statement, is at the core of the label’s philosophy. First, is to lead the charge in presenting craft in a humorous yet poignant way. The rate at which artisanship is accepted and supported around the world is growing, but it is not keeping up with the rate at which craft communities are contracting, Arya says. “By the end of the next ten years, AG hopes to dispel the myth that good quality always comes at a premium cost and become affordable for the public. The second goal is to support a multicultural community of people who are interested in reflecting on their cultural tangibility.” The AG individual, in Arya’s eyes, is “majestic, inquisitive, and effervescent, who values quality, history, and defying convention,” and the brand intends to enhance everyday items with a touch of high culture.

Fashion Week

Ten months after she launched her label, she was invited to show her collection at the New York Fashion Week. This was her chance to establish India’s fashion footprint internationally, and to “provide a crucial platform for the story of her collection, Sher-Rani, the Tigress Queen.”  The collection tells the tale of the phool wali, or flower garland maker, and how she becomes the local Tigress Queen or Sher-Rani by weaving flower garlands together. In a more contemporary interpretation, the Sher Rani shattered the glass ceiling to provide her children with a brighter future. “The combination of strength, grace, dignity and ferocity is what makes Indian women so remarkable,” Arya smiles. And flowers play an important role in every step of an Indian’s life, too, from birth to cremation.

Since then, Arya Giri has started selling merchandise in Paris and given fashion week showcases. They have interesting surprises in store for next year as well as additional ways for the public to engage with their work as part of their expansion plans for the USA.

 

View this post on Instagram

 

A post shared by Arya Giri Official (@aryagiriofficial)

Sharing Lessons

Admitting that challenges are baked into the journey of a startup and the title of entrepreneurship, she consciously strives to continually remind herself that these are moments for learning and change.  “I think maintaining a growth mindset is imperative since the beauty of the job is its dynamism,” she admits. Being an entrepreneur involves a wide range of skills, and Arya has learned on the job, teaching herself everything, from production management and marketing, to expansion strategies.

“It has been a truly humbling and rewarding journey. If I were to share one lesson that comes to mind, I would say it’s the fact that no matter how difficult it can be, feed your creative mind first and then your commercial mind. When you are in the startup headspace, often it can be challenging to straddle the tightrope of saleability vs. experimental creativity. Finding that sweet spot is imperative,” she says. Outside work her stress buster and emotional outlet is dance. “There is so much in the pipeline for AG, BG, and otherwise and I look forward to sharing more with you. You can expect more dynamic collections, more places to find our work, and exciting immersive experiences,” she concludes.

  • Follow Arya Giri on Instagram.
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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

We are looking for role models, mentors and counselors who can help Indian youth who aspire to become Global Indians.

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