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Global Indianstory Global Indian ExclusiveEE 30 Under 30 Ajay Sawant: The marine conservationist saving our oceans
  • Global Indian Exclusive
  • Global Indian Youth

EE 30 Under 30 Ajay Sawant: The marine conservationist saving our oceans

Written by: Charu Thakur

(November 23, 2024) Growing up near the sea in Mumbai, Ajay Sawant spent hours collecting shells as a child. He was in love with the ocean, and always wanted to give back to it. But little did that young boy know that years later, he would be recognised by the North American Association of Environmental Education (NAAEE) as one of their EE 30 Under 30 honourees for his dedication to educating coastal communities on the importance of marine conservation and climate resilience. “I was stunned because such recognitions keep you motivated and reaffirm that you are on the right path,” Ajay tells Global Indian.

He is among the 30 passionate and forward-thinking leaders from 19 countries committed to meaningful change. “It was a chance for me to reflect on my journey as a coastal kid who loved collecting shells and then aspiring to become a marine conservationist. It also makes me realise that every small step grows into something impactful. It also reinforces that my commitment to advocating for the ocean is equally important,” adds Ajay, who is excited to connect with people who are creating an impact. This community is a valuable resource and I am excited about exchanging ideas, collaborating, and creating an impact.

Ajay Sawant | Global Indian

Ajay Sawant at Our Ocean Conference

The 23-year-old, who is pursuing his bachelors in veterinary medicine, adds that such recognition also brings a sense of responsibility as there is no going back. “For me, it has always been a personal story as I have a special connection with the ocean.”

Giving back to the ocean

Growing up near the Arabian Sea in Mumbai, Ajay Sawant loved spending hours on the beach and would often see driftwood, sea shells, and corals, the “treasures that the ocean brought with it.” But over the years, he began noticing that the sea brought different gifts – “plastic bottles, tangled nets, and foreign things that didn’t exist on the beach.” That was Ajay’s big moment when he realised that the ocean that he loved was under threat and he needed to do something about it. “My journey that began with collecting seashells transitioned to collecting plastic and soon became a larger cause which propelled me into becoming a marine conservationist.”

However, he was keen to combine activism with art. Even as a child, art held a special place for him so when he saw plastic on the beaches, he wanted to create awareness through art. “Picking up plastic and converting it into art was my way of rebellion against marine plastic. Ocean gave me a lot and I wanted to give back to it, even if it meant taking small steps.” He chose the path of artivism, using art for activism. “Art is powerful as it transcends languages and directly connects with emotions.” Being a shy kid himself, he found art as the perfect means to express himself. “For many youngsters, activism can feel intimidating or inaccessible as not everyone is an extrovert. So I felt combining art with activism was a better way.”

Ocean Conference | Global Indian

Ajay Sawant

Blending art and activism for ocean conservation

One balmy morning Ajay, who was creating art from plastic collected on the beach, met a person who introduced him to the Bow Seat Ocean Awareness Contest. “I was intrigued and did some research. It’s an organisation that educates and engages young people in ocean conservation through the arts.” Despite trying for three years, he couldn’t make it to the contest but he did end up earning the post of a young advisory council who would help grantees as mentors. “It was a turning point for me that changed the trajectory of my marine conservation journey.”

His early days at the program introduced him to a pool of young people from across the world, all dedicated to mentoring the grantees funded by Bow Seat. He recalls a 16-year-old fellow from Mexico who creates sustainable plastic from seaweed, which he found inspiring. “This motivated me to do something for the ocean. Especially in a country like India, we have many young climate activists but not many ocean advocates. My journey was lonely but becoming a part of an organisation helped me connect with like-minded people who were particularly interested in working towards the ocean. Especially, since Bow Seat works in artivism, it was a perfect match for me,” he adds.

Having found his calling in artivism, Ajay founded Generation Artivism in 2022 – a platform empowering young people to channel their environmental concerns through art. “I wanted youngsters to use art to convey complex issues like climate change, coral degradation, plastic pollution, or any other cause,” says Ajay, who conducted workshops where participants created thought-provoking art installations inspired by beach waves. “Ocean pollution is a crisis that we can solve and art provides a powerful way for them to express themselves.”

Generation Artivism works closely with Bow Seat, one of the largest youth-led creative arts programs for the environment. In the last two years, they have impacted nearly 5000 people through intergenerational art exchange and cross-art exchange. “It helps shift perspective as water or ocean means different to different people. We use such art exhibits to create awareness without being too preachy,” says Ajay, who has conducted art exhibits in parts of India and Bali in Indonesia. “Our program is designed for critical thinking and problem-solving” says Ajay, who is also the President of Think Ocean Society.

Ajay Sawant

Ajay at High Seas Artivism Activity

Inspiring youth to protect marine ecosystems

Think Ocean Society is a youth-led nonprofit based in Boston, which is currently active in five countries – India, the US, Cameroon, Uganda, and Nigeria – and works on all aspects of ocean conservation, ocean literacy as well as direct intervention. “We empower local people to take action for themselves by collaborating with regional organisations.” In Cameroon, they have planted 5000 mangroves bringing a positive impact on biodiversity and return of fish species that had almost become extinct. “We involve young kids or marginalised women in plantation and restoration of mangroves. In India, we run a podcast on sustainability,” reveals Ajay.

Promoting ocean literacy has been a priority for Ajay Sawant, who in 2022 began developing the Youth Action Ocean Toolkit. This initiative aims to educate young people about marine protected areas and inspire them to get involved in safeguarding these crucial ecosystems. The toolkit aligns with the 30 by 30 goal—also known as Target 3 of the Kunming-Montreal Global Biodiversity Framework—a global effort to protect 30 percent of the planet’s land and ocean by 2030 to ensure a sustainable future for life on Earth.

Funded by National Geographic through their $75,000 youth program, the toolkit showcases the impact of conservation on marine life worldwide. Ajay shares an example from California, where efforts revived a struggling marine ecosystem. “Fish were nearly extinct,” he says. “Now, a decade later, fishermen scuba dive for sustainable livelihoods. It shows how marine ecosystems can recover with proper care.”

Highlighting the role the local communities can play as the protector of their waters, Ajay says, “In Hawaii, community-based fishing areas help protect marine life. When fish populations decline, the community turns to a traditional practice called kapu, which limits how much fish can be harvested. Since reintroducing kapu, fish stocks have grown, helping the local community sustain their livelihoods.”

Ajay Sawant | Global Indian

Looking forward to a positive change

The marine conservationist believes that his generation is positively working towards fighting climate change. However, he feels the ocean is largely ignored. “Even SDG 14 – Life Below Water is the most underrated and underfunded of the SDGs. Moreover, land-based systems to combat climate change aren’t working anymore. In 2023, trees and land absorbed almost no carbon dioxide. It is shocking as we have been working on land-based systems so much but it was the ocean that has been absorbing about 30 percent of the carbon dioxide released in the atmosphere. It is the best nature-based solution and we need to divert our attention towards it.”

Sharing his plans, the young marine conservationist, who has till now reached 11,200 people through webinars, seminars, and workshops, reveals that he wants to empower young people to take action for their communities rather than indulging in direct intervention. “With Generation Artivism, I want to help young people find their voice in advocacy,” says Ajay, who loves reading books and making cartoons. Ajay is hopeful about the future of marine conservation in India. “Change is happening but needs to be faster,” he signs off.

  • Follow Ajay Sawant on LinkedIn

 

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  • Ajay Sawant
  • EE 30 Under 30 Honourees
  • Generation Artivism
  • Global Indian
  • Marine Conservationist
  • Think Ocean Society

Published on 23, Nov 2024

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Saathvik Kannan: Indian-American teen wins Regeneron Young Scientist Award for mpox research

(June 16, 2023) In the realm of scientific discovery, there are individuals whose exceptional talent and dedication propel them to new heights of innovation. Such is the case with Indian-American teen Saathvik Kannan, a prodigious young scientist who recently made headlines for winning the prestigious Regeneron Young Scientist Award, accompanied by a remarkable $50,000 prize. Saathvik's groundbreaking research in biocomputational methods shed light on the heightened infectivity of the mpox (monkeypox) virus, which resurfaced in the world in 2022, presenting a significant public health challenge. Research on mpox The re-emergence of the mpox virus in 2022 sent shockwaves throughout the scientific community and global population alike. This highly infectious disease had previously been considered largely eradicated, with only sporadic cases reported in remote regions. However, its resurgence demanded immediate attention and investigation to understand the causes behind its heightened infectivity. It was during this critical juncture that Saathvik, armed with his extraordinary scientific acumen, embarked on a mission to unlock the mysteries surrounding mpox. [caption id="attachment_31118" align="aligncenter" width="586"] Saathvik Kannan[/caption] Kanan's pioneering research was centered on the utilisation of biocomputational methods, which he used to unearth and understand the factors causing such infectious diseases as monkeypox that resurged in 2022

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Saathvik Kannan[/caption]

Kanan's pioneering research was centered on the utilisation of biocomputational methods, which he used to unearth and understand the factors causing such infectious diseases as monkeypox that resurged in 2022 when the COVID-19 pandemic began to recede in most parts of the world. Bioplex, the approach he used, uses machine learning and three-dimensional protein modeling to decode structures enabling the virus to replicate. Showing his gratitude for his mentor, the Global Indian wrote, "I was overjoyed and incredibly excited. I felt that it reflected our work with Dr Singh's mentorship and guidance over the last few years culminating in my project this year."

How it began

The Missouri-born and raised Indian American was in eighth standard when he became interested in programming, and soon began learning python and other programming languages. However, it was at the age of 14 that he was propelled into the world of computational biology, after meeting a University of Missouri researcher. It began in the summer of in 2020, during the pandemic, when Saathvik's father came across a paper published by Kamlendra Singh detailing the use of RNA polymerase inhibitors while creating an initial vaccine. The paper gained attention in the scientific community nationally and internationally.

Saathvik Kannan | Global Indian

Saathvik soon reached out to Kamlendra to set up a meeting on Zoom to understand how his abilities could be used in a lab setting. To which Kamlendra replied, "If I could have a computer programmer, I could do better research." This was Saathvik's cue and soon they both joined hands, which was the beginning of a new partnership. With Covid-19 at its peak, Saathvik built a program to help analyse mutations in many viral organisms, thus leading to a paper about the D614G mutation within Covid-19.

Research for the future

Alongside the Covid-19 research, he also wrote a paper on the mpox virus after its resurgence in the 2022, which highlights the way new mutations affect the virus. "The research provides a basis for understanding several new outbreaks," Kannan said, adding, "As we have realized with Covid-19 and even mpox, any virus can go from dormancy to a full resurgence in a very short period. So, there is potential for another outbreak of mpox, where this research could be used." His research can help better understand viruses like mpox.

Beyond the scientific realm, Saathvik's achievement serves as a beacon of inspiration for young aspiring scientists worldwide. His unwavering dedication, tireless efforts, and groundbreaking research stand as a testament to the power of passion and perseverance in the pursuit of knowledge.

https://www.youtube.com/watch?v=WIj6b4GQ0Uk

The Regeneron Young Scientist Award, which recognizes exceptional scientific inquiry and innovation in high school students, is a testament to the impact young minds can have on the world. By honoring Saathvik Kanan's research on the mpox virus, this award amplifies the urgency of addressing emerging infectious diseases and encourages further exploration into the mechanisms that drive their resurgence.

The senior at Hickman High School Columbia, who likes to strike a good balance between his research and social life, is excited to continue his research even during his college life because learning is his priority.

Reading Time: 4 min

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The teen breaking the silence on mental health: Taanvi Arekapudi and Uplift Teens Today

(December 12, 2024) Hurried lunches eaten alone in a corner of the cafeteria,  endless hours at school spent mostly in silence, her heart racing at the thought of speaking to her peers, and worst of all, having to answer the dreaded question, 'Where are you from', made every day a struggle for nine-year-old Taanvi Arekapudi, who is now a passionate advocate for teen mental health. Born in Ireland to Indian parents, then moving to the US at the age of nine meant identity was a complex, confusing concept for the young girl. "A nine-year-old is expected to be happy and excited about life. I would see my peers in the US being that way, and then there was me, faking a smile to fit in, pretending to be happy because that's what society told me," Taanvi tells Global Indian. Now 16 years old, Taanvi greets me with a ready smile that no longer needs forcing. She speaks with courage and insight too, boldly talking about the worst moments of her life and how she learned to find happiness even when everything seemed gloomy. Learning to face herself not only helped her heal, it also gave her purpose. "My mission is

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emed gloomy. Learning to face herself not only helped her heal, it also gave her purpose. "My mission is to help my peers with coping strategies to use in their daily lives," Taanvi says.

[caption id="attachment_40919" align="aligncenter" width="612"]Taanvi Arekapudi | Uplift Teens Today | Mental Health | Global Indian Taanvi Arekapudi[/caption]

Taanvi Arekapudi is a youth mental health advocate and founder of Uplift Teens Today, a nonprofit providing mental health resources and support to teenagers. Through initiatives like her bestselling book, Uplift Teens Today: Coping Strategies for Mental Health, the Emotion Cards Deck, and the Nexus platform, she empowers peers with practical strategies and creates safe spaces for dialogue. Her work spans schools, communities, and national platforms, breaking stigma and championing youth-led mental health advocacy.

Transformed by challenges

For months, Taanvi hid behind a smile, because she didn't think anyone would understand. Finally, the dam broke, and when Taavi was at home with her family. "I was scared. What would my parents and my sister think of me. But the first thing my parents told me was, "You're not alone." That day, a great weight was lifted off Taanvi's shoulders. She realised it was okay to feel that way, and to have those emotions—but then what? Get stuck in a loop? That evening, Taanvi's mom taught her a five-minute mindfulness technique, a guided meditation in which she imagined clouds and rainbows. "It made me feel calm," she recalls. "I could feel present without worrying about who I would sit with for lunch the next day."

That was the start of her journey of self-healing. Taanvi had a strategy to help herself and wanted to share this with the world.

The mindfulness journey

Taanvi's mindfulness meditation brought her peace, and while it could work wonders, she needed more. She began looking for more strategies to help herself, and began her journey of self healing. She learned breathing techniques and regulation techniques, so when she felt a strong emotion, she could acknowledge it and also have a strategy to help herself.

Around that time, the pandmic hit and the world went into lockdown. It was a tough time for everyone, Taanvi included, but this time, she had the strategies she needed to cope with her emotions. She wondered what her friends were going through, and if they were hiding sadness behind their smiles too, as she once had. She asked them how they were feeling, and many admitted they weren't doing to well. And Taanvi thought, 'Why don't I start a club'? The idea was to have students come and share their experiences. It took off immediately, and students were sharing their own troubles, as well as their coping strategies. Her school supported her as well, and many of her peers told her how much it had helped them.

Writing a bestseller

[caption id="attachment_40920" align="aligncenter" width="605"]Taanvi Arekapudi | Uplift Teens Today | Mental Health | Global Indian Taanvi's book, Uplift Teens Today, became a bestseller[/caption]

At the age of 13, when her peers were worrying about makeup, school dances, and homework, Taanvi published her first book on teen mental health, written by a teen for teens. She began writing at the age of 12, as a teen reaching out to other teens, hoping to remove the stigma around mental health conversations by sharing her own story. Writing the book wasn't easy, she admits. She had to be vulnerable all over again, and to relive the emotions and experiences that had troubled her so much. Still, the experience was catharctic.

"At the start, I was sharing strategies along with anecdotes. I had a writing advisor, though, and she told me that it was hard to achieve a flow that way. She suggested that the flow be built around my own stories, with the strategies and challenges interspersed." So after a year and a half of work, she started afresh. All the while, picturing her book in a reader's hand kept her motivated. It took another year to complete the work. "There was a lot to learn—I had started off saying something had made me sad or lonely. But then I learned to redo it, and to show what those emotions meant as well. So instead of saying I felt lonely on my first day at school, I wrote that I was sitting by myself in a corner, and how that felt."

Her efforts paid off and the book was very well received. It was also a genre-maker - most books for teenagers are written by doctors and psychologists. Hers was the first one to be written for teenagers, by a teenager. "I sold thousands of copies, and it was so lovely to see people picking up my book. And I have had countless young people come up to me and say it helped them. Adults did too."

This was followed by the emotion card set. Children are not taught about emotions—it's either happy or sad, Taanvi says, adding, "And if you're sad, you're told to shoo it away." It motivated her to create the emotion card set to be used by teens and counsellors to spark conversations about mental health and emotions. It also comes with easy-to-follow coping techniques that are rooted in mindfulness and breathing exercises.

 

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A post shared by Taanvi Arekapudi (@taanvis.inspiration)

Mental Health Minutes

Three years ago, she created her own curriculum. By this time, Taanvi was visiting schools and spreading the word among her peers. The Mental Health Minutes are a set of monthly strategies where she shares different techniques and how and why to do them.

For this, Taanvi connects with school districts—there are 50 schools in her district in Seattle alone, and teachers share the resources with the students. "Lots of adults create strategies for youth, but they didn't resonate with me. So I thought, why not share my own? She began making short videos to share with other teens. "Some students love it, others take it in subconsciously, and later, when they are stressed or low, they remember these strategies," she says. "I have a lot of people coming up and saying they didn't listen that day but went back to it later," she says.

With a solid body of work to her credit, Taanvi now works with the University of Washington, where she does research with psychologists there. The aim is to make it part of school curriculums, for which she organizes fairs and recruits student volunteers to spread the word. "And every time I launch in a new district or community, I also launch Nexus," Taanvi explains.

Creating a curriculum and a global mental health resource library

Nexus is Taanvi’s ambitious project, a free, 24/7 mental health hub for schools that connects students with peer stories, resources, and coping strategies. “It’s already reached 800,000 students nationwide, and I’m working to make it global,” she says. Nexus brings together everything she has created—her book, her emotion cards, and her curriculum—into one accessible platform. “It’s a way for teens to feel less alone and have real tools to help them navigate their emotions.” Nexus’s impact has been widely recognized, earning awards like the Washington Health Care Authority Youth Prevention Project of the Year and the Digital4Good Most Innovative Award. Now available as a website, Taanvi's plan is to turn it into an app as well.

Her passion for helping others also led her to collaborate on the Inside Out curriculum with the Crown Institute at the University of Colorado. Drawing on the beloved animated movies of the same name, the curriculum teaches emotional intelligence in a relatable, visual way. “I grew up with Riley’s story, so being part of a project like this is so meaningful to me. I want to make sure it connects with teens on a personal level, just as the movies did for me.”

[caption id="attachment_40921" align="aligncenter" width="447"]Taanvi Arekapudi | Uplift Teens Today | Mental Health | Global Indian Taanvi's Emotion Card set is availabe on her website.[/caption]

Advocacy at the community and national levels

Taanvi’s work isn’t limited to schools and communities—she has also taken her advocacy to the legislative level. “I had the chance to testify for House Bill 2256 with the Washington Health Care Authority,” she says, her voice filled with pride. “The senators usually give you just 90 seconds, but I was so passionate about the need for more mental health funding that they turned off the timer and let me keep speaking. The bill passed, and it means more resources for youth mental health programs.”

Her advocacy extends into the Indian community, where Taanvi leads mental health-themed talks during festivals at temples. “In India, we’ve always had a focus on mental health, but somewhere along the way, the stigma grew,” she says. “Now we’re bringing that back, connecting the themes of festivals like Diwali with positivity and self-care. It’s incredible to see parents and youth open up after hearing my story and knowing it’s okay to feel this way.” Her temple visits, like all her work, aim to break down barriers and spark conversations.

Taanvi’s impact on teen mental health has also earned her several honors, including the Presidential Volunteer Service Award, the Civic Champions Award, and recognition as a National Young Leader by the National Alliance on Mental Illness. She recently started a raw Instagram series to make her work even more relatable. “It’s unscripted and real—because not everything is perfect. People need to know they’re not alone in what they’re feeling.”

When asked what motivates her, Taanvi smiles. “When I started, I didn’t know if my voice mattered. But now I know that it does—and that’s a message I want every young person to hear. If you have a passion, start advocating. Your voice can make a difference.”

  • Follow Taanvi Arekapudi on her website, Instagram and LinkedIn. Her book is available for purchase on Amazon. Access Nexus' resources here.

Reading Time: 10 mins

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Angelina Arora: The Indian-Australian teen finds a solution to single-use plastic

(June 28, 2024) A routine trip to a local grocery store made the then 11-year-old Angelina Arora committed to finding a better solution to single-use plastic. Seeing a huge number of plastic bags being carried out of the store made her understand their detrimental impact on the environment and led the Adelaide-based innovator on a quest to save Earth by finding biodegradable alternatives. Having mulled over the possible solution for years, in Class 9 as a science project, she began experimenting with corn starch and potato starch to create a biodegradable bag, however, they dissolved in water. She then tried banana peels and other waste products, however, nothing proved successful. Her eureka moment came while sitting at a local fish and chips shop and staring at a pile of fish waste - including crab shells, prawn tails and fish heads. She packed a few kilos of the discarded shells and headed straight to her Sydney Girls High School science lab to start experimenting. Noticing similarities between prawn shells and plastic, she knew she could have found the answer. "I looked at prawns and thought what makes their shells look like plastic? Maybe I can take that out and use it

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like plastic? Maybe I can take that out and use it some way and bind it to make a plastic-like material," the Global Indian said in an interview.

[caption id="attachment_19737" align="aligncenter" width="612"]Innovator | Angelina Arora | Global Indian Angelina Arora during an experiment[/caption]

Making biodegradable plastic

A budding scientist, Angelina extracted chitin, a carbohydrate from prawn shells, and converted it into chitosan which she later mixed with fibron, a protein found in silkworms. "It's the same protein that spiders use to make webs. It's very sticky. When you mix it with chitin it produces a fabric that is flexible and strong and exhibits all the properties you want in plastic," she added. The biodegradable plastic decomposes 1.5 million times faster than commercial plastics and completely breaks down within 33 days of its exposure to bacteria. Her success attracted the attention of scholars and scientists across Australia and even won her the NSW Young Scientist Award in 2016, the Innovator to Market Award in the 2018 and BHP Billiton Foundation Science and Engineering Awards. Moreover, she received the fourth grand award at the Intel International Science and Engineering Fair, where the innovator competed against 1800 students from over 81 countries.

[caption id="attachment_19738" align="aligncenter" width="572"]Innovator | Angelina Arora | Global Indian Angelina Arora with her biodegradable plastic[/caption]

According to a new OECD report, only 9 percent of plastic waste is recycled globally while 22 percent is mismanaged. Though bans and taxes on single-use plastic exist in over 120 countries, not enough is being done to reduce pollution. And Angelina thinks that biodegradable plastic - which is low-cost, durable, and insoluble - is the need of the hour. She is keen to see every plastic in the world be made out of her biodegradable plastic. "While decomposing, this eco-friendly plastic made of prawn shells releases nitrogen which is very important for plant growth and immunity. Thus, it could be used for agriculture as well, and not just for packaging," she said.
Contributing to the environment

The Flinders University student, who was the nominee for Young Australian of the Year in 2019, is hopeful that biodegradable alternatives like hers will contribute to cleaning up the environment, especially the ocean - a cause close to her heart.

Having started early, she believes the key lies in growing one's own interests. "Doing your own research outside of school gives you the freedom to do what you really like and be creative, not for a grade. You grow interests, expand awareness and increase your curiosity," she said, adding, "Plus it gives young people something productive to do for humanity rather than watching Netflix."

Angelina Arora | Global Indian

Angelina's invention shows how we can use scientific creativity and care for the environment to solve big problems. Her work highlights the need for sustainable practices and opens doors for future green technologies, inspiring more people to develop eco-friendly innovations.

  • Follow Angelina Arora on Linkedin

Reading Time: 3 min

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Shray Joshi: Helping companies build great brands through Good Peeps

(May 2, 2024) DTC brands, or direct-to-consumer brands, are on the rise. By cutting out the middleman and selling directly to customers online, they can offer unique products, build personal relationships, and control the customer journey. This booming market thrives on strong marketing strategies.  A well-crafted plan,  focused on building brand identity and utilizing data-driven digital channels, is crucial for DTC brands to stand out in a crowded space and convert interest into loyal customers. Shray Joshi, a first-generation Indian-American entrepreneur, exemplifies the drive and passion required to navigate the competitive world of wellness brands.  Prior to founding Good Peeps in 2022, Shray honed his marketing and growth expertise at established companies like Health-Ade Kombucha, Cha Cha Matcha, and SIMULATE.  This background, coupled with a personal journey to understand the connection between food and health, positions Shray perfectly to understand the unique needs of today's wellness brands.  The Forbes 30 Under 30 is not only adept at building marketing strategies but also deeply committed to social responsibility, actively working to inspire and empower the Asian American Pacific Islander community. Growing up in San Diego, "the home of every single cool new product," the Global Indian recalls that "going to every

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w.globalindian.com/" target="_blank" rel="noopener">Global Indian recalls that "going to every single grocery store and aisle shopping" was his personal form of therapy as a kid. At University in Boston, Shray Joshi wanted to study psychology and nutrition, driven by his own personal struggles with obesity. From there, he switched to biochemistry and nutrition. "I got to learn about what you're putting into your body and what it actually does to you," he said. "My research specifically focussed on learning how processed foods affect your body's microbiome and metabolism."

Shray Joshi | Good Peeps

Finding purpose in wellness

He was also focussed on his own wellness journey, and found that simply living better, eating better and moving around can solve most health problems. His fitness journey worked out so well that he was soon helping friends as well, working with them one on one, although he didn't know where his education and experiences would lead him, from a career perspective. "I was just getting healthy and helping friends do the same." At the same time, like most science students, he was drinking a lot of coffee.

His first turning point came through a friend in college, who introduced him to matcha, back before everyone was talking about it. "I fell in love with it. One part of wellness is health, and eating right. The new part is reducing anxiety and improving mental health. Matcha helped me reduce coffee and I was wondering why all of America wasn't drinking this product." So, he applied to every matcha company he could find, and ended up getting a job at Cha Cha Matcha in NYC, where he worked on digital marketing. From there, he moved to Health-Ade Kombucha, where he became the head of Digital and Growth.

After a few years of working in-house, Shray Joshi decided to try something new. "I got a lot of good advice, including that I was too stubborn to work at a corporate," he laughs. He began doing consulting instead, and found that the brands he was working with were "overly complicating marketing from an internal perspective." As the consulting business grew, Shray made the leap into entrepreneurship, founding his own branding company, Good Peeps. "There are so many agencies trying to offer playbook sales tactics. On the other hand, we are like, we won't work on 600 brands. We will work on four or five brands at the same time and go really deep with them. We will build those really great brands and tell really great stories in unique ways." They work with fast growing brands in the CGP industry, like Feastables, Chamberlain Coffee and Fly by Jing. "We work with these brands to plan retail and online strategies," he said. "Given our background as a team, we do good work from a branding, content and creative perspective, as well as performance marketing."

 

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A post shared by Shray Joshi (@shrayvj)

Helping brands build demand

Responding to a question about whether brands should focus on retail or digital, Shray says, "It's super category and product dependent. If you have a high consumption frequency, then you want to be in retail. You can use digital to scale and help you win in retail. Other clients need to crush it on digital and also get retail distribution to clog up leaky buckets."

A strong online content marketing strategy is crucial to building demand. "For one, it's a good way of showing retailers that they want to have you on board," Shray explains. "You can bulid a strong community, make really cool partnerships and build a group of hardcore loyalists online. You can use that following to walk into a store and say, 'I have a bunch of people begging for my product, so you are going to want to stock it'." Big stores, he says, take on clients with a Direct-to-Consumer presence and also those with a strong online presence.

Telling the right story

"If you have a really good story to tell, then tell it. If you don't, then don't force it," Shray believes. Brands driven by Asian Americans who found companies that connect with who they are have good stories, he says. "But if you're like, finance-backed and you saw white space in the market, that's where you lean on product focus and brand marketing, not your personal story." As a bottom line, he refers to Post Malone. "Make stuff you like. Other people will end up liking it too."

Follow Shray Joshi on Instagram and LinkedIn

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Indrani Das: Indian-American STEM girl pioneers new treatment for brain damage

(December 15, 2022) A rebellion put Indian American Indrani Das on the path to research brain injuries, something that led her to win a quarter-million-dollar at the Regeneron Science Talent Search award as a 17-year-old. While most Indian parents coax their children to become doctors when they grow up, Indrani's parents weren't the same. With their roots in Kolkata, the banker couple had warned their daughter against opting for science. They even told her to not be a doctor. "Don’t become a doctor, it’s long and expensive. So, I decided I wanted to be a doctor,” she said. This passion led the Harvard University graduate to a medical-oriented project that focuses on her new approach to neurological damage. Always fascinated with brain injuries after learning about their irrevocable and devastating effects, she decided to learn more with her full-fledged project. As a senior at the Academy for Medical Science Technology in New Jersey, she explored how brain damage occurs and examined ‘astrogliosis’, a process that can lead to the excess production of a toxin that can damage neurons. She was keen to understand the nuances of how brain damage occurs and if she could figure out a way to slow

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re out a way to slow or reverse the process. "My work centers on repairing the behaviour of supporting cells to prevent neuron injury and death. It was really that shock of what it can do to a person that pushed me to work," she explained.

[caption id="attachment_25387" align="aligncenter" width="683"]Indrani Das | Indian American | Global Indian Indrani Das is an Indian-American young scientist[/caption]

This very work led her to win $250,000 at the 2017 Regeneron Science Talent Search, which is nicknamed the Junior Nobel Prize. "These diseases are so prevalent, so debilitating, it matters to me that I continue to work on this," she added. Her purpose is to treat traumatic brain injury which can lead to stroke, Alzheimer's, and Parkinson's diseases. "In all these injuries, there is an insult to brain tissue which on the one hand causes neurons to die, but on the other hand causes supporting cells to calm these neurons. In my model, I found one of the problems which contributing to the disease condition, and then I also helped to treat it," she added.

The New Jersey resident was only three when she heard about the Regeneron Science Talent Search, as her love for science began blossoming at a young age. Seeing her fascination for dinosaurs and discovery at a young age, her parents suggested she submit her fossil findings to the competition. Years later, she not just applied but also took home the top prize for promoting neuron repair. But it wasn't a cakewalk for the Indian American who went through a process of reading scientific literature and running small experiments over many years to finally work on the subject.

[caption id="attachment_25388" align="aligncenter" width="800"]Indrani Das | Global Indian | Indian American Indrani Das won the 2017 Regeneron Science Talent Search[/caption]

It was at the beginning of her high school as a 14-year-old that she began working on the project with only a rudimentary understanding of biology. The lack of in-depth experience with molecular biology and neuroscience was one of the biggest challenges for Indrani, which was exacerbated by the absence of "any one source for basic information." "What set the tone for my work was the learning curve I went through in the following months and years. I spent hours each day reading research journals to come to an understanding of the problems in a brain injury that I wanted to study, and used my growing knowledge base to help me conduct more and more refined experiments," the Global Indian said in an interview.

Being educated at the Bergen County Academy for Medical Science Technology, one of New Jersey's top public schools, she would often push her limits by conducting her research projects. That's when she wanted to focus on the brain. "Neurodegenerative diseases ruin a person's quality of life, they take away from (a person's) basic humanity. It was that impact I wanted to understand and to study and to try and repair,” she told CNN. With the help of mentor-cum-biology teacher Donna Leonardi, she embarked on her research journey, and began learning how cells lived and died by growing and manipulating cell cultures. She's also a member of the Stevens Lab at Boston Children's Hospital, where she works on synaptic pruning, a critical process in brain development.

[caption id="attachment_25389" align="aligncenter" width="601"]Indrani Das | Global Indian | Indian American Indrani Das with her parents[/caption]

Indrani, who aspires to be a physician-scientist, is grateful to her parents for letting her follow her passion. "I’ll never forget my parents’ stories of how they worked full-time day jobs while securing additional degrees by night, and saved religiously for over a decade before my birth to provide me with the most comfortable life possible. I wouldn’t say that I’ve chosen a different path from my family, but that my choices reflect the evolution of theirs. We’re living the American dream," she added.

https://www.youtube.com/watch?v=UVRNZzQZezQ

Indrani, who has plans of wrapping up her Ph.D. program in the next 10 years, advises youngsters to not be limited by their circumstances and to break bigger goals into small steps. "At the end of the day, it’s not who you know, how much you know, or what you have that determines whether you achieve your goals – it's how much you are willing to go through. If you aren’t losing your drive to excel, you’re winning the game."

 

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

We are looking for role models, mentors and counselors who can help Indian youth who aspire to become Global Indians.

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