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Global Indianstory Global Indian ExclusiveArundhati Banerjee: Reshaping norms through dance, pageantry and giving back in Australia
  • Global Indian Exclusive
  • Indian Model

Arundhati Banerjee: Reshaping norms through dance, pageantry and giving back in Australia

Written by: Amrita Priya

(December 13, 2023) Arundhati Banerjee, the trailblazing Miss Teen Diamond Australia 2019, and the Lifetime Miss Diamond Ambassador shattered norms and made history as the first Indian-origin teenager to claim the prestigious title. Beyond pageantry and modelling, she champions causes, excels as an Indian classical dancer, and advocates for women’s rights and sustainability. Recognised as the ‘Emerging Leader (2020)’ by the South Australian Government, Arundhati has passionately fundraised to support individuals with Down syndrome. Rooted in her Indian heritage, the 20-year-old who is pursuing education at Griffith University in Australia, has made the Indian diaspora of the country proud by her accomplishments. 

As a fashion model, Arundhati has been on the cover pages of renowned magazines in Australia, the United States, India, and Africa. She has showcased her dancing talent  at numerous national and international festivals across Australia such as the OzAsia Festival, International Indian Film Festival in Melbourne, International Folkloric Festival to name a few.  

Indian Model | Arundhati Banerjee | Global Indian

Arundhati Banerjee

Breaking barriers   

In 2019, Arundhati Banerjee became the first Indian teenager to win the Miss Teen Diamond Australia title. The Miss and Mr Diamond International & Australia goes beyond the conventional beauty pageant concept. It serves as a community hero initiative, aiming to establish a platform where individuals of all ages can fundraise and advocate for causes dear to them. Securing seven additional titles within the pageant, aside from claiming the overall title, Arundhati  became the first Indian-origin teenager to achieve this prestigious honour, all while balancing her commitments as a high school student during that time.   

“I went in with the purpose of just spreading love and gratitude and to gain some experience. I was very fortunate to win and I’m very happy that I’m able to say that I’m Miss teen Australia 2019,” she said in an interview. She was later selected as the Lifetime Miss Diamond Ambassador in 2021.  

Arundhati achieved another significant milestone in 2021 by securing a place among the top 30 contestants in the prestigious Australian Super Model of the Year (ASOTY) competition. “I joined it for the message that it conveys – the message of sisterhood, diversity and inclusivity and speaking about the issues of those who are discriminated on basis of colour and creed,” she said adding, “After weeks and months of selection process I was lucky and fortunate enough to be selected as one of the 30 contestants and work as a network of sisters for rebuilding the society as women working together instead of pitted against each other. That’s what attracted me to associate myself with the pageant.”  

As a fashion model, Arundhati Banerjee has been gracing cover pages of renowned magazines, raising funds and spreading awareness.

Arundhati Banerjee

The emerging leader  

In a remarkable achievement, Arundhati who is also a trained Indian classical dancer and performer, was honoured with the ‘Emerging Leader (2020)’ award by the South Australian Government on Australia Day for her contribution in the fields of art and humanitarian services. While the youngster cherishes all her accomplishments, it is the prestigious Emerging Leader award in Australia that she is proudest of. “Being a woman of colour, getting that award was really very special to me and initially I couldn’t believe that I have really got it,” she remarked adding, “I want to open more doors for others to rise in life with my titles”. 

Modelling for giving back  

In the course of her journey in pageantry, the Global Indian has successfully fundraised more than AUD $3850 for the charitable organisation, emotion 21, dedicated to aiding young adults and children with Down syndrome. She is also associated with CanTeen, Cancer Council, and Foodbank. 

Arundhati serves as the brand ambassador for the boutique firm Bridal Fusion Mascia, aligning with her core values of inclusivity, diversity, and body positivity. Passionate about sustainability, she advocates for eco-friendly fashion and slow clothing through her partnership with South Australian brand NoRuYeLo, promoting a message of saying ‘No to Rubbish, Yes to Love.’ Additionally, she has been at the ramp for Lorna Jane at BU Fashion to support fundraising efforts for victims of domestic violence. Committed to giving back, she volunteered with the Rotary Club’s Cold Plunge initiative, dedicated to raising funds for the homeless. 

Indian Model | Arundhati Banerjee | Global Indian

Arundhati Banerjee

Creating a mark   

Before securing the Miss Teen Diamond Australia title in 2019, Arundhati had triumphed as the winner of the Miss Glamour Genic-Supreme Talent competition in 2018. 

Recognised as a dedicated dancer and ‘Arttrepreneur,’ she is also the founder of the dance academy, AIDA Bharatanatyaved in Adelaide, South Australia. Proficient in three classical Indian dance forms – Bharatanatyam, Kathak, and Odissi – Arundhati has tried to make these art forms popular. “I feel happy that through my dance I am able to showcase the beauty of my Indian roots and culture to a multicultural audience in Australia,” she remarked. 

Her expertise in Indian classical dance was honed under the tutelage of esteemed gurus, including the renowned Padmashree Shobana Chandra Kumar, an award-winning actress, dancer, and choreographer, from whom she learned Bharatanatyam. 

Since most of her gurus are based in India, Arundhati’s dance classes have mostly been on zoom or Skype. The youngster is grateful to her gurus’ patience in teaching her in online mode. However, since she had moved to Australia from India at the age of 11 owing to her father’s transfer, she had picked up the basics of dancing before migrating. 

Spreading positivity 

Arundhati looks at her achievements as a starting point for her greater goals. Her aim extends beyond personal success. The multi-talented youngster wants her efforts to positively impact the community and serve as inspiration, especially for young people, so that they get encouraged to aim higher.  

“I want to instigate change, build something meaningful, and leave a lasting impact, creating a legacy for future generations to surpass,” she says. 

Indian Model | Arundhati Banerjee | Global Indian

Arundhati Banerjee

The fashion model believes in the inherent beauty of individuals regardless of their appearance – colour and body type. “Clothes fit you, you don’t fit the clothes,” she said, advocating the idea that clothes should complement one’s body rather than the other way around, especially when women are increasingly facing challenges finding clothes that suit them. 

In love with her ‘Indian-ness’ 

“I was born in India and spent the first 11 years of my life there before I moved to Australia,” tells Arundhati who embraces her ‘Indian-ness’ with élan, and ‘loves everything about India’. “My love for theatre, music and other forms of art stems from my cultural roots.” 

The Indian-origin youngster received recognition for her contributions to promoting art and multiculturalism, and was honoured with the Multicultural Award by the International Film & Entertainment Festival Australia at the New South Wales Parliament. Additionally, her impactful involvement in arts and fashion earned her the Highflyer Achiever – NRI Award at the Milestone Global Awards.

  • Follow Arundhati Banerjee on Instagram and Facebook 

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  • AIDA Bharatanatyaved
  • Arundhati Banerjee
  • ASOTY
  • Australia Day
  • Australian Super Model of the Year
  • Bharatanatyam
  • BrandIndia
  • Bridal Fusion Mascia
  • Cancer Council
  • CanTeen
  • Desi
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  • Down syndrome
  • e.motion 21
  • Emerging Leader (2020)
  • Foodbank
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  • GlobalIndian
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  • Griffith University
  • Highflyer Achiever - NRI Award
  • HNI
  • IndiaAtGlobalMap
  • IndiansAbroad
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  • International Film & Entertainment Festival Australia
  • International Folkloric Festival
  • International Indian Film Festival
  • Kathak
  • Lifetime Miss Diamond Ambassador
  • Lorna Jane
  • Milestone Global Awards
  • Miss and Mr Diamond International & Australia
  • Miss Glamour Genic-Supreme Talent
  • Miss Teen Diamond Australia 2019
  • Multicultural Award
  • New South Wales Parliament
  • NoRuYeLo
  • NRI
  • Odissi
  • OzAsia Festival
  • Padmashree Shobana Chandra Kumar
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Published on 13, Dec 2023

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Transcendental prodigy: 70 world records, three honorary doctorates and 200 awards – K Prisha is the youngest yoga guru of the visually impaired

(July 20, 2022) Thirteen-year-old K Prisha is often addressed as "Dr Prisha" in Tirunelveli, Tamil Nadu, and rightly so. The prodigy has been honoured with not just one but three honorary doctorates for her spectacular achievements in yoga and social service — from the University of Jerusalem Medical College & Hospitals, Vellore (2019), Indian Empire University, Chennai (2021), and World Tamil University of USA (2021). [caption id="attachment_19534" align="aligncenter" width="599"] K Prisha, yoga prodigy[/caption] In 2018 and again in 2019, Prisha brought home the gold in the international yoga championships held in Mayalsia and Thailand. She’s also the youngest yoga teacher for the blind and has been certified by the NCPCR, government of India and holds up to 70 world records for a plethora of skills – yoga, swimming, blind-folded cycling, skating, ambidextrous writing, solving the Rubik’s Cube, Aqua Yoga and more. Global University, Missouri, USA, recognised Prisha as the youngest person to hold the maximum number of world records. This little bundle of talent has even written a book, Yoga Indrae Seivom Inbum Peruvom, in Tamil, highlighting the benefits of the 5,000-year-old ancient Indian therapy to prevent and cure three common diseases – diabetes, asthma, and blood pressure. [caption id="attachment_19535" align="aligncenter" width="831"] Prisha's room-full of awards[/caption] Such

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recognised Prisha as the youngest person to hold the maximum number of world records. This little bundle of talent has even written a book, Yoga Indrae Seivom Inbum Peruvom, in Tamil, highlighting the benefits of the 5,000-year-old ancient Indian therapy to prevent and cure three common diseases – diabetes, asthma, and blood pressure.

[caption id="attachment_19535" align="aligncenter" width="831"]Yoga Prodigy | K Prisha | Global Indian Prisha's room-full of awards[/caption]

Such is her command of yoga therapy that people in Tamil Nadu and Pondicherry flock to her for treatment and workshops. "Yoga improves immunity, stamina, and focus." I have been doing it since I was one-year-old, "Prisha tells Global Indian. It has helped her "get superpowers," she says, claiming she can "bend a spoon if I want by looking at it (telekinesis)." She’s so attuned to her senses and surroundings that she can ride a bicycle or cook blindfolded.

I can body scan for healing diseases and also make future predictions with the deep focus that I have attained from yoga and meditation - K Prisha 

Teacher and healer who is sought by many  

The youngster, who has an impressive collection of over 200 medals, awards, and certificates that she bagged in state-wide, national, and international competitions and events, teaches yoga every day to the visually-challenged. She has also been teaching the elderly in old age homes, and NCC cadets, apart from conducting numerous workshops for people from different walks of life. With her guidance, visually challenged students have found a drastic improvement in their eyesight. Schoolkids have also enhanced their focus, and the elderly and those who suffered from COVID-19 are able to lead healthier lives. One of her visually impaired students even went on to break a world record in yoga.

[caption id="attachment_19541" align="aligncenter" width="654"]Yoga Prodigy | K Prisha | Global Indian Prisha with her visually impaired students[/caption]

It all started at home...  

Yoga flows in the family. Since Prisha's mother, G Devi Priya, a lawyer by qualification and a yoga teacher by passion, was deeply seeped in it, the prodigy started showing interest in it when she was just one year old. She could do some asanas even before she could walk. The legacy starts with her grandmother, who is a professor of Yoga in Pondicherry. So far, Devi Priya has been her first and only guru, under whose guidance the teen has made extraordinary achievements.

Yoga Prodigy | K Prisha | Global Indian

Despite being a gold-medalist in law and MSc in naturopathy and yoga, Devi Priya has been completely focused on managing her multi-talented daughter’s schedules, travelling with her for workshops and competitions.

Her father, Karthik Rajendran, is a businessman and sports enthusiast who has inspired Prisha to excel in sports and martial arts like tennis and karate. At the age of seven, she participated in state and national level crossbow shooting and won gold medal in both. The multi-talented teen has a blue belt in karate and has won several competitions in it as well.

https://www.youtube.com/watch?v=OfkTKEO3Gz0

However, the love for yoga surpasses all. "I want to become a doctor of naturopathy and spread awareness of yoga throughout the world," says the teenager, who has been invited as a judge at the National Youth Festival conducted by the Ministry of Youth Affairs and Sports and as chief guest to an event at Nehru Yuva Kendra, a Government of India entity. The youngster’s list of achievements never seems to end. She has been invited to several television programmes covering her extraordinary talent, and has been leaving people awestruck with her ability to instantly choreograph any dance number while possessing a great ear for music.

Yoga for a good life

The standard eight student of Meena Shankar Vidyalaya School, Tirunelveli, looks at her passion to teach yoga as a vehicle of the common good, so that even the vulnerable, like the differently-abled, can benefit and lead a wholesome life. Her dream is impressive — to adopt a village and teach yoga to everyone there.

[caption id="attachment_19546" align="aligncenter" width="847"]Yoga Prodigy | K Prisha | Global Indian Prisha participating in a yoga competition, a few years ago[/caption]

 In August 2022, the golden girl of yoga will be heading to Malaysia for a 16-day workshop organised by the Malaysian Association for the Blind. In the same month, she will be travelling to Dubai to receive the Global Child Prodigy award, which will be conferred to 99 other youngsters from across the globe.

  • Follow K Prisha on Facebook

Reading Time: 5 mins

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Tilottama Sen: From balloon popping to representing India in world shooting championships

(Jun 4, 2023) Three years ago during the time of lockdown when shooter Tilottama Sen’s father had introduced the idea of shooting to her, she had thought he was talking about film shooting. He wanted the then eleven year old to stop ‘wasting time’ in mobile games and cartoons. Since he had tried his hand at shooting during his college days in Nagaland, he thought that it would be a productive way to keep his daughter engaged. “When he said shooting, I thought that movie-wala shooting and I was like 'no way! I don't know how to act!" Tilottama said laughing during an interview. In just three years from then, the youngster has come a long way. This year she won a bronze medal for India at the women’s 10mn Air Rifle competition, at International Shooting Sport Federation (ISSF) World Cup in Cairo, Egypt. [caption id="attachment_30628" align="aligncenter" width="700"] Tilottama Sen[/caption] Getting introduced to shooting "The only time Tilottama had picked a gun before her father introduced the idea of shooting to her was at an event at his office where the employees’ families were also invited. Along with other fun activities, there was a balloon-popping competition which Tilottama had enjoyed

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t="Indian Sports | Tilottama Sen | Global Indian" width="700" height="842" /> Tilottama Sen[/caption]

Getting introduced to shooting

"The only time Tilottama had picked a gun before her father introduced the idea of shooting to her was at an event at his office where the employees’ families were also invited. Along with other fun activities, there was a balloon-popping competition which Tilottama had enjoyed and had even won.

During the lockdown when her father took her to the shooting range in Bengaluru’s Electronic City she found it interesting but was not very hooked.

"In my first six months, I was still not serious about the sport. I used to go, I used to come back," she said. "But then I got my first kit, then I moved onto a better [range] rifle. Slowly, I saw the improvement."

After six months of training the youngster watched an interview of Olympian Apurvi Chandela who said she was training under coach Rakesh in Bengaluru. Since Tillotma hails from the city she got in touch with Rakesh who helped her hone her skills further.

Tilottama made rapid strides thereafter. Her win at International Shooting Sport Federation (ISSF) World Cup in Cairo stands as a testimony to her hard work and dedication under the guidance of her coach.

The impressive journey

Though her father Sujit had thought of shooting as ‘just a nice experience for his daughter’ the more she started getting engrossed in it, the more he realised it’s a costly game. The TechMahindra employee had to dig into his provident fund and retirement savings to invest in Tilottama's equipment. Just the rifle cost was ₹2.65 lakhs. Added to that there were other expenses like a new kit (including shoes and gloves), and new pellets. But he kept on investing, looking at how his daughter’s scores were shooting up one event after another.

[caption id="attachment_30630" align="aligncenter" width="607"]Indian Sports | Tilottama Sen | Global Indian Happy after a good performance[/caption]

Tillotama got so immersed in the love of the game that her daily training increased from an hour to six hours a day.

In her first state meet in 2021, she shot a 396 (out of 400). In her pre-national south zone meet she shot 398 out of 400. The same year Karnataka association conducted another state meet and Tilottama upped her performance with 400/400. "It was amazing," she remarked.

Breaking grounds

In 2022 the shooter performed well at nationals - selection trial 1 and selection trial 2 earning entry into the senior Indian team and winning a silver in the National Games.

However, her journey is not just about spectacular wins but heart-breaking setbacks as well. At her first nationals in 2021 Tilottama had  finished 63rd, unsettled by the travel and the newness of the game. At her first international tournament, a Junior World Cup, she had finished 43rd. But during her setbacks she learnt her lessons and surged ahead with the learnings.

The heights that she has reached in her short career so far has been due to her ability to learn from her mistakes and to remain dedicated. "I used to watch my seniors' videos a lot. I have seen the videos of all the Indian team players from 2017-19," she said.

The first international win

Talking about winning Bronze at ISSF World Cup in Cairo the young shooter said, “"I think I managed it really well (in the face of a challenge).”

 "The cheek piece on the rifle had broken and the screws in the butt piece (which is at the shoulder of the shooter) had come loose (in the transit)", she said. “I was not able to understand what to change (in the first round).” However later she was able to identify the problem and address it. But due to the initial hiccup she had to be satisfied with a bronze.

[caption id="attachment_30629" align="aligncenter" width="824"]Indian Sports | Tilottama Sen | Global Indian Tilottama Sen after winning bronze in ISEF World Championship[/caption]

Help from Reliance Foundation

The Sen family has managed to get help from Reliance Foundation. Tilottama was the only one in the senior team without a replacement gun in Cairo. A new secondary rifle has got sponsored by the foundation recently. 

The foundation has helped in other ways too, taking care of all round development of the athlete under the guidance of experienced coaches, dieticians and psychologists.

Tillotama is all set to make her country proud in the upcoming Asian Games in September. Her ultimate aim is to perform well at the Paris Olympics in 2024. Only three years into the game her journey has just begun.

 

Reading Time: 5 mins

Story
Diana Awardee Aditi Gera rose above toxicity to find sisterhood through Empowerette

(April 15, 2022) "All the adversity I've had in my life, all my troubles and obstacles, have strengthened me..," said legendary American animator, Walt Disney, on the many challenges he overcame on his journey to success. For the 21-year-old Aditi Gera, early life wasn't uncomplicated either. The founder of Empowerette, Aditi recalls dealing with her share of hardships in school. "We were all girls but there was a lack of support and immense toxicity, with people competing with each other," says she in a conversation with Global Indian. Her initiative to bridge gaps in accessibility and opportunity for young, marginalised girls led her to win Diana Award in 2020. She has also been recognised as Ashoka Young Changemaker, and has been conferred Lead Like a Girl fellowship from Shenomics. [caption id="attachment_15033" align="aligncenter" width="592"] Aditi Gera, founder, Empowerette[/caption] Rising above adversity "There was an air of negativity and the absence of empathy, not just among students but from the teachers as well," says the young changemaker. With Empowerette, she wants to establish a sense of sisterhood that she found sorely lacking. "Women should lift each other up, instead of pulling one another down," says she. Aditi saw many women being forced to

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"There was an air of negativity and the absence of empathy, not just among students but from the teachers as well," says the young changemaker. With Empowerette, she wants to establish a sense of sisterhood that she found sorely lacking. "Women should lift each other up, instead of pulling one another down," says she.
Aditi saw many women being forced to compromise on their ambitions and passions while remaining within the patriarchal and hierarchical societal structure that reigns in India. "My grandmother had roots in Pakistan. She came from an economically backward family with many siblings. She was married off at 12 and my grandfather was almost thrice her age," she mentions.
It was deeply disturbing when the youngster came to know about it. In contrast, at age 12, Aditi was playing state-level basketball. "It changed my perspective on how women are positioned in our society," she says.

[embed]https://www.youtube.com/watch?v=h7Pdi5nyEuk[/embed]

The young changemaker describes her mother as a "highly intelligent, ambitious and smart woman. I have always looked up to her." She compromised on a career in the field of medicine in order to stay home and raise the kids. "To her, it seemed like a natural transition but I feel she could have done a lot more in her life."
Building a sisterhood
"A few years ago, I saw niece of my househelp being married off to a person who was nearly double her age. Clearly, things haven't changed much since my grandmother's time. It compelled me to start Empowerette," says the changemaker.

She and her team execute a one-on-one mentorship program enabling young girls in government schools to build their own identities and perceive themselves as leaders. "The programme is designed on a cohort-based model where we focus on developing leadership, confidence, communication and other career skill sets while paying attention to every individual's emotional well-being," Aditi explains.

 

Empowerette | Aditi Gera | Global Indian
After graduating as a finance major, Aditi has been working as a senior associate at Razorpay since the last four months. While enjoying the exposure at her maiden job, she devotes her weekends to Empowerette.
The empowerment journey
Aditi began Empowerette with four friends who were aligned with its vision. To carry forward the activities, they identified a government girls' school in their town, Ujjain. The pupils of this school are from rural areas and stay at the school hostel. However, convincing school authorities to believe in a bunch of nineteen-year-olds who wanted to add value to their students was an uphill task. The hostel warden, however, stepped up and made an effort to understand the intent behind their initiative. She also got the school management to agree to the proposal.
Today, Empowerette has grown to a team of seven, with plans to bring a couple of paid interns on board as well. All seven members have supported the cause as volunteers.
Mentoring young students
Empowerette is associated with two campuses catering to 120 girls in all. Around three hours every weekend are devoted to working with them. The process involves personality development with a focus on their leadership skills, improving communication skills and encouraging their curiosity and ability to dream.
Empowerette | Aditi Gera | Global Indian
The girls are taught societal norms and values to give them an informed vision so that they can contribute to society. They are also taught subjects like politics, healthcare, economic development and made aware of issues like climate change, and women's rights. "The girls themselves asked if they could be taught English, so we made that part of the Empowerette curriculum as well," Aditi says.
Motivation is key
"The idea is to maintain an engagement with these girls for as long as possible because changing a mindset takes time and cannot happen in a matter of weeks or even months," Aditi maintains. The team did not compromise on communication with the girls even during the pandemic. They conducted regular sessions over the phone to keep track of their growth and emotional well-being.
"Since the Empowerette team works voluntarily, keeping their excitement alive is paramount. The curiosity of the mentees also needs to be constantly stoked. Learning and developing new qualities is never easy considering the fact that the girls have been born into hardship. It's not a cakewalk to make them believe that the world is waiting for them," Aditi says, "If only they are able to present themselves to it."
On the personal front
Aditi wants to take up both business as well as social entrepreneurship in future. Her father, a businessman, is fully supportive of his daughter's dreams. The young changemaker also sees herself advocating for women's rights in the future and draws huge inspiration from women who have made a difference. “I really admire women in politics and those who have fought for the rights we now enjoy. One such person is Savitribai Phule. Girls in India are able to access basic education because she fought for these rights,” says the youngster.

[caption id="attachment_15036" align="aligncenter" width="576"]Empowerette | Aditi Gera | Global Indian Aditi with her mother[/caption]

Aditi is an avid reader with a special inclination toward poetry by Tony Morrison, Mary Oliver, and the likes. With formal training in guitar and keyboard, she uses the instruments as a medium of rejuvenation. Though basketball has been her passion, a sudden interest in tennis is keeping her on toes, literally. In active support of a more equal world, Aditi is keen to take Empowerette to great heights by widening its reach.
  • Follow Aditi Gera on LinkedIn and Instagram 

Reading Time: 5 mins

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Pepper Content: How 23-year-old Anirudh Singla built one of India’s largest content platforms

(March 5, 2024) Back in 2020, Anirudh Singla, like his classmates, went around with butterflies in his stomach during interview season. The only difference was that his classmates were giving interviews to get placed, while Anirudh Singla was preparing to conduct them. Anirudh Singla, Rahul Mathur and Kishan Panpalia were engineering students at BITS-Pilani, and, at the same time running a company that had generated Rs 1.25 crore in revenue by the time they graduated. They are the co-founders of Pepper Content and today, their clientele includes Google, Amazon, HUL, Facebook, and P&G, to name a few, as they on-board over 100 companies every month. Some three years after the Global Indians founded Pepper Content, the company was growing at 15 percent every month, and had received funding from Lightspeed Venture Partners, one of the world's top VC firms. Theirs is a fairytale story created through good old pragmatic hardwork, persistence, failure and determination. Young and driven to entrepreneurship It all started when Anirudh Singla decided he wanted to fund his own graduation. At BITS Pilani, he realised he was surrounded by 900 students who were as smart, if not smarter than he was and he wanted to stand out.

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n. At BITS Pilani, he realised he was surrounded by 900 students who were as smart, if not smarter than he was and he wanted to stand out. "The one thing I was good at was writing," he said in an interview. He had also grown up in an entrepreneurial household, and seen his father build a $100 million business from the ground up. Singla knew about the importance of the hustle and the grind and got to work. He found a small digital marketing agency that needed 250 articles of 500 words each on car parts. "We quoted 75 paisa per word, which is around Rs 375 per article. However, the customer insisted on 10 paisa per word - you can't outsource it at that rate, no writer will agree. But we wanted a statistical advantage and we were just starting out so we negotiated it to 15 paisa per word," Anirudh recalls.

At the time, they were in the middle of exam season but Anirudh was determined to meet his goal of Rs 2.5 lakh in the next two months. He, along with Mathur and Panpalia, would write till 5 am, sleep for a couple of hours and then head out at 8 am to write their exam. After two weeks of this, they earned Rs 16,500. "It was a great feeling to have," Anirudh says.

Similarly, Panpalia had also arrived at BITS with big dreams and an entrepreneurial drive. Born in a tier-3 city named Akola in Maharashtra, Panpalia had made his first profit in the ninth grade, when he bought five kilos of produce, and sold it when the price was higher Rs 50 per kilo. "Those few hundreds I earned ignited the entrepreneur in me," he says. He would spend his time reading inspiring stories of young entrepreneurs who had made it big and like most ambitious Indian teens, wanted to make it to an IIT. He wrote the exam and was admitted to BITS Pilani, which he describes as the best thing that ever happened to him. "I entered college in 2019 and in the first year, like any tier-3 student, the first three months were bizarre. I was in a new world, full of new people and I was sure I didn't belong." He put himself out there anyway, joining entrepreneurial cells and clubs, where he happened to meet Anirudh Singla, who was just starting Pepper Content.

The cold-calling method

They built their company through cold calls and cold-emails, weeding through hundreds of rejections - not only were they very young, they were also engineering students with no experience in content. They cold called 50,000 people, and cold-emailed 10,000 others. "We didn't know the right way, so we cold called," said Panpalia. He put college on the backburner to join "a company that was not even a company," he says. His friends and family advised him not to do it, saying he should at least finish his engineering first, and that he was too young for entrepreneurship. "But I took the plunge. We needed our first 100 customers and we didn't know how to get them."

So, they pooled in their resources. "Initially it was all about customer obsession," Singla says. "LinkedIn was my Instagram. We had class till 1 pm in my second year and during that time I would send 40-50 customised LinkedIn messages to marketing heads and CFOs and everyone. That's 1,200 messages per month." Colleges have marketing teams and databases, which they also used. They were doing upto seven hours per day of just cold calling. "I learned that consistency is very important, it always compounds," he says.

Pepper Content started out as an aggregator of sorts, linking talented content creators, graphics designers and later video editors with businesses. The pandemic helped grow their business, as the gig economy expanded with it and many professionals turned to freelance works instead of structured nine to gives. They offer video production, blog writing, whitepaper content, thought leadership content, subtitling, voiceovers and infographics. "Every company is a content company," Singla states. The idea, they say, is to ensure that companies have access to the 'top three percent of freelance talent' in a single platform. Today, their company is valued at over Rs 500 crores as the global content economy is valued at more than $400 billion.

The company, which is based in Mumbai and boasts some 1,50,000 creators and 2,500 business clients, also has a library that includes blogs on content marketing and technology and how to stay ahead of the curve, case studies about their customers, e-books and whitepapers on the latest trends and marketing insights. On the SaaS side of things, they have now launched an AI co-pilot for enterprise marketers.

The AI platform

"The future isn't just AI or human intelligence, it's AI + human intelligence," Singla told Forbes. Rather than seeing AI language models like Chat GPT as a threat to businesses like his, he believes they will only help them. As companies are now scaling up content requirements in a big way, the handful of writers and creators on marketing teams will now need a certain amount of automation.

Their platform will work on keyword research, identify the right creators for the job and use data analytics tools to assess the final product. "Every piece you publish should be more intelligent than the last one," he says. The AI platform will help with the biggest struggle for marketers - organic traffic and providing returns on investment. "It will help build an SEO content strategy, content operations, content analytics and distribution," Singla explains. "Every piece you publish should be more intelligent than the last one."

  • Follow Anirudh Singla on LinkedIn.
Story
Embracing the Open Waters: Anshuman Jhingran becomes world’s youngest North Channel swimmer

(Aug 23, 2023) "Water is my battlefield," writes Anshuman Jhingran in one of his social media posts. At 18 years 125 days, the Navi Mumbai swimmer became the youngest to cross the North Channel – a strait between Northern Ireland and Scotland that connects the Irish Sea with the Atlantic Ocean. He became the 114th swimmer and the youngest to do so since 1947.  The youngster is on a mission to become the world's youngest swimmer to complete the Oceans Seven, considered the Grand Slam of open water swimming, comprising seven of the world's toughest open water crossings. [caption id="attachment_32679" align="aligncenter" width="499"] Anshuman Jhingran[/caption] North Channel was Anshuman's first swim as part of the Oceans Seven challenge. He swam for 35 kilometres in 11 hours, 28 minutes and 52 seconds finding a place in the Guinness Book of Word Records. "I set this world record on 17th July 2023 and have been super proud of it. Being able to enter my name in the Guinness Book of World Records feels like a dream come true," the overjoyed swimmer remarks. Turning adversity into opportunity Anshuman has been swimming since he was five years old. As a competitive short distance swimmer, he

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of Word Records. "I set this world record on 17th July 2023 and have been super proud of it. Being able to enter my name in the Guinness Book of World Records feels like a dream come true," the overjoyed swimmer remarks.

Turning adversity into opportunity

Anshuman has been swimming since he was five years old. As a competitive short distance swimmer, he had made rapid progress, participating at various meets across the country, and in state and national level championships winning laurels. However, open water swimming was a completely different ball game.

He had not given a thought to diving in its tough terrain until he broke his left forearm and wrist that prevented him from participating in championships for some time, even after he recuperated due to championship norms.

Being a swimming enthusiast, he was restless. Looking at this his coach Gokul Kamath suggested that he try open water swimming. "It was very new for me, but I knew my coach would support me at every step. So, I decided to give it a go," Anshuman remarks.

[caption id="attachment_32674" align="aligncenter" width="554"]Indian youth | Anshuman Jhingran | Global Indian Anshuman Jhingran[/caption]

It was not easy

Regarded as one of the most challenging among the Ocean Seven swims, the North Channel presented an intimidating test of physical endurance and mastery due to its cold waters. There were many dangerous boneless animals in the waters like the lion's mane jellyfish that swam freely. Also, the tides and currents made the swim tough till the very end.

But Anshuman was prepared. He had dedicated nearly a year to training, including two-hour sessions of immersing in ice baths to adapt to the conditions of open waters. Given that the North Channel's temperature can drop to as low as 10 degrees Celsius, and lacking suitable training grounds in Mumbai, he had resorted to ice baths to get acclimatised.

Also, he successfully completed a swim across the Palk Strait channel from Sri Lanka to India as part of his preparation. He stayed in the UK for a month before the big swim just to get acquainted with the climate. 

"Open water swimming is an invitation to embrace the untamed beauty of nature," he says, adding, "Leave behind the sterile pool tiles and immerse yourself in the vastness of lakes, rivers, and oceans. It's a chance to feel the rhythm of the waves, taste the salt in the air, and discover hidden coves that only the adventurous dare to explore."

[caption id="attachment_32680" align="aligncenter" width="445"]Indian youth | Anshuman Jhingran | Global Indian. Anshuman Jhingran[/caption]

Endurance - the winning mantra

Anshuman has won many competitions in the past like the 2018 National-level medal in the 100m Butterfly swim. In 2019, he made his mark at the SNAG (Singapore National Age Group Swimming Championships). His talent also led to his selection for the Khelo India Youth Games in 2020.

The class 12 commerce student at Karmaveer Bhaurao Patil College has trained at Fr Agnel Sport Centre, since years. Working closely with his coaches, Gokul Kamath and Rutuja Udeshi, both recipients of the prestigious Shiv Chhatrapati Sports Award, Anshuman had been dedicating at least 6 hours to training for his open water swimming challenge. Sometimes the practice hours even extended to even 12 hours on more intense training days.

At the later stage of the preparation, getting guidance from MBE Sally Minty-Gravett, a renowned coach and marathon swimmer also helped.

[caption id="attachment_32681" align="aligncenter" width="625"]Indian youth | Anshuman Jhingran | Global Indian Anshuman Jhingran practicing the Wim Hof breathing method while ice bathing[/caption]

Future ahead

The youngster’s eyes are firmly set on the next goal - to swim across another open water crossing of the Oceans Seven. “Only 22 people in the world have ever completed all seven swims, and I am determined to add my name to that illustrious list,” he shares. He is aiming for at least two swims by the end of this year.

“I did not choose swimming because I had to, but I did because I loved it. If the situation permits, I would love to take this as a full-time career,” says the young champion who finds support in the steadfast belief held by his parents, Sandeep and Kiran Jhingran in all that he does.

  • Follow Anshuman Jhingran on LinkedIn and Instagram

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

We are looking for role models, mentors and counselors who can help Indian youth who aspire to become Global Indians.

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