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Priya Darshini
Global IndianstoryAd jingles to Grammy nomination: How NY-based singer Priya Darshini took Indian music global
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Ad jingles to Grammy nomination: How NY-based singer Priya Darshini took Indian music global

Written by: Global Indian

(September 2, 2021) The velvety voice, the soulful music and poetic lyrics makes Priya Darshini‘s Periphery a heartfelt rendition. The album has captured millions of hearts with its melody and why not? It’s the same album that earned the 37-year-old her first Grammy nomination. Darshini, who began her journey with ad jingles and later tried her hands at Bollywood music, found her true calling in independent music. It’s the perfect blend of the East with the West that makes Darshini’s songs meaningful.

But it hasn’t been an easy journey for this Global Indian who had to battle personal and professional struggles to reach the top.

 

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A post shared by Priya Darshini (@priyism)

Growing up with music

Born in Chennai into a Tamil-speaking family and raised in Mumbai, Darshini was enrolled into music classes with Carnatic vocalist Lakshmi Rajagopalan at the age of 9. With classically trained parents and grandparents being a source of inspiration, Darshini knew that music was her calling. But things took a turn for the worse when she had to undergo a vocal chords surgery at the age of 12. However, things started to look up and soon she began her training in Hindustani Classical vocals in her teens. Growing up on the MTV culture, Darshini got curious about the world music. But it was a tape of jazz queen Ella Flitzgerald that her father got from an official trip that blew her mind, and she instantly fell in love with jazz.

She performed with college bands while studying mass media at KC College in Mumbai. Despite the precautions and the exercises, Darshini’s vocal chords needed another surgery at 19. The fear of not being able to sing again left Darshini grapple with silence for months. “It was very scary, but it also taught me a lot. I listened better, developed more empathy for people… went through the whole ‘why me’ phase, followed by anger and then acceptance. Eventually I started seeing the benefits of being in silence with myself,” she told FirstPost.

With a change in voice quality, Darshini had to work extra hard on her chords. However, exercises and many training sessions later, Darshini found the perfect pitch, and as they say, rest is history.

 

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A post shared by Priya Darshini (@priyism)

A Global Indian journey

While interning at an ad agency someone heard her and offered her a jingle. That was the beginning of her professional career. One jingle led to another, and soon, she was spotted by a Bollywood music composer. Her tryst with Hindi film industry began with Salman Khan’s Maine Pyaar Kyun Kiya? But it was independent music that captured Darshini’s heart. However, with not much indie music scene in Mumbai in the 2000s, the 37-year-old moved to New York Film Academy to study with a jazz vocalist in order to satisfy her insatiable creative appetite.

It was in 2008 that things started to align for the singer as she was chosen by American musician Roy Wilfred Wooten for his Black Mozart Ensemble at Nashville. The dream-like fusion of jazz, hip-hop, blues and classical music put Darshini on the global map. It was on her trip back to India that she met her future husband hammered dulcimer artist Max ZT. Since then, there has been no looking back for this Grammy-nominated singer who moved to the US in 2013.

The album that changed her life

For someone who found her voice in independent music went onto create albums like Grand Tapestry, Following Sunlight, House of Waters and Last House on the Block. But it was her 2020 album Periphery that became the talk of the town after it was nominated in the Best New Age Album category at the 63rd Grammy Awards.

A musical documentation of Darshini’s journey – from India to America and from classical music to jazz – the idea of Periphery germinated from not belonging anywhere. “Writing the record was cathartic. It helped me process that it was just about finding stillness within myself and learning to embrace myself in all my authenticity and honesty,” she told the Indian Express. It was the exploration of geopolitics that earned her album a nod at the prestigious music awards.

It’s the crossover between Darshini’s earthy classical training and the American folk and pop that made Periphery secure a place at the Grammy nomination list along with Anoushka Shankar’s Love Letters. Talking about her inspiration for the album, she said with her mixed learning lineages, she has found her peace at the periphery.

“I never quite fit in anywhere. To start with, I’m a South Indian in Mumbai. My cultural experiences were already quite different from those of my friends. From being a South Indian in Mumbai to being an Indian in the US, I have understood that being at the periphery while may be discomforting for others, is a place where I’ve found my peace,” she told FirstPost.

Darshini, who began her career with ad jingles, has come a long way with her music. And the Grammy nomination turned out to be the perfect validation for her years of hard work, perseverance and struggle. The music artist is truly merging East with the West through the soulful music.

 

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  • 63rd Grammy Awards
  • Anoushka Shankar
  • Best New Age Album
  • Black Mozart Ensemble
  • Ella Flitzgerald
  • KC College
  • Lakshmi Rajagopalan
  • Maine Pyaar Kyun Kiya
  • Max ZT
  • New York Film Academy
  • Periphery
  • Priya Darshini
  • Roy Wilfred Wooten

Published on 02, Sep 2021

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Shujaat Husain Khan: The renowned musician with music in his blood, a unique style, and a Grammy nomination

(September 27, 2021) Shujaat Husain Khan was barely three when he began strumming a sitar that was specially made for him. Each time he ran his tender fingers up and down the strings or pressed them down onto the fret, the changing sounds intrigued the toddler and captured his imagination. He started playing the instrument for hours every day. By the age of six, Khan was recognized as a child prodigy and he got down to giving public performances. Each time he pressed or pulled the strings of his sitar, the world took note of it.   His approach to rhythm, which is spontaneous, intuitive and delightfully fresh is what astonishes his audience till date.   [caption id="attachment_11548" align="aligncenter" width="826"] Shujaat Husain Khan during a performance[/caption] "I was born into a great family and I grew up under the 'Chatrachaya' (umbrella) of the greatness of my father. But my biggest achievement is that I have been able to establish my own identity as Shujaat Khan among my audience across the world. They enjoy me for what I am and not because I come from a family of great musicians," smiles Shujaat Khan, the renowned musician and sitar player, settling down for an exclusive interview with the

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alt="Indian sitar maestro Shujaat Husain Khan" width="826" height="953" /> Shujaat Husain Khan during a performance[/caption]

"I was born into a great family and I grew up under the 'Chatrachaya' (umbrella) of the greatness of my father. But my biggest achievement is that I have been able to establish my own identity as Shujaat Khan among my audience across the world. They enjoy me for what I am and not because I come from a family of great musicians," smiles Shujaat Khan, the renowned musician and sitar player, settling down for an exclusive interview with the Global Indian. Khan has a musical pedigree that goes back seven generations, all of whom were leading artistes. "Legacies wither away if the heirs do not seek to further them," points out Khan, whose journey has been as musical as it can get. 

From Calcutta to the world 

Born in Calcutta in May 1960, Shujaat recorded over 60 albums, has performed across the world and was nominated for the Grammy award for Best World music album for his work with the band "Ghazal" with Iranian musician Kayhan Kalhor. From Calcutta (Kolkata), his father moved to Mumbai for a few years and then to Shimla, where he did his schooling at Bishop Cotton School. "My childhood was very different as I had to balance my riyaz (practice) and school. After returning from school, I used to practice for six to seven hours every day," recalls Khan, who is also known for singing folk songs in his exceptional voice. 

[caption id="attachment_11550" align="aligncenter" width="225"]Indian sitar maestro Shujaat Husain Khan Shujaat Husain Khan with his father Vilayat Khan[/caption]

His growing up years in the beautiful environs of Shimla is something Shujaat speaks of fondly. "I consider myself lucky to have grown up in the mountains of Shimla. The memories of the mesmerizing mountain peaks are etched in my memory. The beauty of those mountains reflects in my music," says Khan, who at the age of 16 quit school and set off alone on a world trip. Eventually, he returned to his "riyaz" under his father's guidance and took the world by storm through his soulful music. Khan's style of playing sitar, known as the "gayaki ang" is imitative of the subtleties of the human voice. 

The globe-trotting musician 

His musical career took him to every corner of the world. But unlike many in his fraternity, Khan leads a very regulated life. "Since my childhood, I have seen how artistes work, have fun drinking through the night and waking up late in the mornings. They had no control over their lives. But I always wanted to have a normal lifestyle. I am an early riser and I don’t smoke or drink. Perhaps, that is the reason why I do not have many friends in the fraternity as I cannot be up till 3 am drinking with them," he says. 

[embed]https://www.youtube.com/watch?v=Kko4-1XcyUY[/embed]

It’s all in the family 

His grandfather Ustad Enayat Khan, his great grandfather Ustad Imdad Khan and his great-great-grandfather Ustad Sahebdad Khan were all leading artistes and torchbearers of the Imdadkhani gharana with its roots from Naugaon, Uttar Pradesh. His brother Hidayat Khan is also a sitarist while his sister Zila Khan is a sufi singer.  

Coming from an illustrious family did not mean that the musical journey for Khan was a cakewalk. Constant comparison between him and his father bothered him. "I was 10 when people began comparing me with my father. This went on for decades. It was very unfair and ridiculous but I guess it happens. It is only in the last 10-15 years that I have become more comfortable with who I am," says Khan, whose memorable appearances include a performance at the Royal Albert Hall in London, Royce Hall in Los Angeles, and Congress Hall in Berlin.  

[caption id="attachment_11549" align="aligncenter" width="2289"]Indian sitar maestro Shujaat Husain Khan Shujaat Husain Khan[/caption]

Khan has also collaborated with renowned Iranian-American vocalist Katayoun Goudarzi. They are all set to launch their latest album “This Pale” on October 1, 2021. The album is based on the age-old love poems of Persian poet, Rumi.  

Above all, he cherishes the moments he spent with music greats like Ustad Amir Khan and Pandit Bheemsen Joshi, who, he says, taught him a lot. 

Pearls of wisdom 

Ask him what advice he has for youngsters embarking on a journey, the 61-year-old feels there is hardly any need for that. "The youngsters fully understand they have to work hard and be truthful in whatever they do. They know exactly what is needed to achieve their goals," says Khan. He replies in the affirmative when asked if he considers himself a Global Indian.  

Shujaat Khan may be a globetrotter but the one Indian-ness that constantly remains with him is his "Dal-Chawal." "Travelling across the globe introduced me to a variety of cuisines. But there is nothing to beat the good old dal-chawal, which I prefer to eat even when I am abroad," laughs the father of two. 

Talking about Brand India, Khan says that it has taken a beating in the last few years due to several reasons. "There was a time when people used to see India as a super power but not anymore. The way issues have been handled of late has made us a laughing stock in front of the international community," feels Khan. 

 

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in place, Birla felt claustrophobic trying to fit into the world's expectations of her. It was music that came to her rescue in times of loneliness and made her feel understood.

 

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A post shared by Ananya (@ananyabirla)

Her parents who were supportive of her dreams often helped ease her dilemma. Even as a child, it was music that gave Birla solace and joy. At age 9, she was already training in Indian classical music and she picked up playing the santoor as well having watched her mother play the instrument over the years. Growing up, she fell in love with the guitar and taught herself to play the instrument with the help of YouTube videos. That is when she also began to learn how to compose music. But music continued to remain a hobby for her, until, she moved to Oxford University to study Economics and Management.

The musical journey

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The popularity of the song landed her a worldwide release through AM:PM recording after Dutch DJ Afrojack remixed it. This was the beginning of her innings in music.

Birla arrived on the scene when there were not many takers of the music that she was producing. But the 27-year-old had to break the ceiling to make her voice heard, literally.

In a conversation with Billboard, she said, "When I started out, I was told that there wasn’t really an audience in India for my type of music. Until recently, film music really dominated. Different genres and English-language songs didn't get much attention. Now labels are pushing independent singers, and there's a lot more opportunity for artists who want to create their own music. The digital shift and globalization also means the appetite for English language music has increased so much."

"I think if you want to stand out from the crowd you have to be willing to take risks and go against the grain. Breaking out was tough and I got a bit of criticism at first which was hard to deal with. But, I learned quickly that this comes with the territory and anything creative is 100% subjective. I am so happy people are now responding so positively to my music back home."

With 2017 came her next single Meant To Be. Such was the response to her song that it made her the first Indian artist with an English single to go platinum in India. In no time, Birla made a name for herself in the music world and was recognized by international artists. So much so that she soon found herself performing at Coldplay's concert in Mumbai.

https://www.youtube.com/watch?v=JEotKqp17Wg

The platinum singer

Birla is one of the few women artists who is making it big in pop music with five of her singles making it to platinum. Be it Hold On (2018) or Unstoppable (2019), Birla has been carving a niche for herself in the world of music one song at a time. "As a woman in a male-dominated industry, it’s important to believe in yourself and not to do anything you don’t feel comfortable with. It can be a tough. When I started out, it really hurt when I was told that my style, or look, or sound wasn’t right. But my vision was strong and I refused to change for anyone. As soon as I was confident being unapologetically myself, everything started falling into place," she added.

Birla's songs are an extension of herself, something that she draws from her personal experiences. For her, music is a medium through which she connects with people and emotions.

The singer and songwriter is one of the few artists to collaborate with big name like Sean Kingston and Mood Melodies, thus giving the world a perfect mix of pop music. Birla's songs and collaborations are a reminder that music is a universal language. "International perspective definitely helps take a song to the next level. I'm influenced by all the places I go. I’ve been lucky to work in some of the best cities across the world where music is a huge part of culture. India, though, is a part of my soul. It is impossible not to be influenced by it, the intensity, the sounds, the centuries of culture," added the singer.

In just few years, Birla has become a name to reckon with in the international music circles. If her 2019 song Day Goes By was a proof of first collaboration between an Indian and American artist, her 2020 song Everybody's Lost put her on an American national top 40 pop radio show, Sirius XM Hits, making her the first Indian artist to achieve that feat.

 

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A post shared by Ananya (@ananyabirla)

Birla's music is universal, and her performances at some of the biggest music events like Global Citizen, Oktoberfest and Sunburn is proof of her popularity.

The entrepreneur making a difference

Birla's love for music is quite evident, but not many know that she founded her first startup at 17. While her heart is in music, her purpose lies in making in a difference and that's exactly what she did when she started Svatantra Microfin to provide financial aid to women in rural India.

Despite her privileges, Birla was aware of the existing income gap and wanted a company that could help small businesses grow. But it was a challenge to start a company at 17, even with a powerful surname.

"When I started up, I was young and no one was willing to join my team; banks were not willing to lend. No clients are willing to come in. I used to cry in the bathroom when I came home after work," she told Makers India in an interview. But she was determined to make it happen and currently her startup has reached over one million customers across the country.

 

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A post shared by Ananya (@ananyabirla)

Birla expanded her vision and dove into global luxury e-commerce platform with Ikai Asai in 2016. It was in the same year that Forbes named her one of Asia's Women to Watch.

The youth icon and entrepreneur is also closely involved with MPower, a mental health foundation she started with her mother Neerja to break taboos around mental health. Her own struggles with anxiety as a teenager led to the formation of MPower, and the foundation is working incessantly to create awareness on mental health.

"We have centuries worth of stigma built up around mental health issues - self-perpetuated by the fact that poor mental health is so difficult to talk about. However, the importance of talking about it cannot be overstated. When we talk about mental illness we debunk falsities, tackle isolation and empower those suffering to get the help they so badly need. With global suicide rates on the rise, it is crucial that reaching out for help becomes an act of power as opposed to a sign of weakness," she told YourStory.

During the pandemic MPower joined hands with the Government of Maharashtra to launch 24x7 helpline and more than 45,000 calls were received within the first two months of its launch.

Not only this, Birla launched Ananya Birla Foundation in 2020 to provide COVID-19 relief work that had distribution of PPE kits and providing essentials to migrant workers at its centre.

Ananya Birla Foundatiom logo

At 27, Ananya Birla is the textbook example of a youth icon who is breaking the glass ceiling with her global music one hit single at a time and making a difference in the society with her philanthropic work.

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Raashi Kulkarni: The Indian-American composer telling stories through music

(October 4, 2021) Broadway, pop, jazz, Western classical, Indian classical - Raashi Kulkarni can strum up a storm in any genre. Meet the Indian American pianist and music composer whose diverse sound palette has made her a popular entity in music circles. Her global perspective and passion for storytelling have played a catalyst in making some of the best score for American film and television. A music artiste with two independent albums and a barrage of composition for film and television to her credit, Kulkarni has worked with the likes of Blake Neely and Warner Brothers. But her watershed moment came when she earned a spot at the 2021-23 Universal Composers Initiative, being the only person of Indian-origin to achieve this feat. Kulkarni's music has been serenading the audience for a long time but it has been a long journey for this composer who started learning music at the age of 7. Music gave wings to dreams Born and raised in Maryland, Kulkarni grew up in a household of music lovers. From Bollywood to Indian classical to Western classical, her home always had music playing in the background and it became a form of expression for this composer early in

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to Western classical, her home always had music playing in the background and it became a form of expression for this composer early in life. As young as seven, Kulkarni started taking flute and piano lessons. "My piano teacher had instilled the importance of storytelling through music early on, and that sentiment has stayed with me since," Kulkarni told Voyage LA in an interview. For the next few years, Kulkarni performed at piano recitals, participated in band performances, choirs, orchestra, festivals and competitions.

 

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After her long tryst with music during her school days, she enrolled herself in George Washington University where she studied Economics and minored in Music. While the theories and stats of Economics kept her occupied, she never missed a chance to perform at any event in her college. After her graduation, Kulkarni started working full time but the love for music kept simmering. So she taught piano after work, performed at gigs on the weekend and anywhere in between scored commercials and short films. After three years of balancing the act, Kulkarni knew that she was ready to take the leap of faith and so she quit her job and applied to University of Southern California's graduate program for screen scoring. In 2015, she moved to Los Angeles for a perfect learning experience at the USC, wherein she was received the Joe and Alice Harnell Scholar Award for Scoring for Motion Pictures and Television.

The big break

It opened a barrage of opportunities for this young talent who then freelanced as a composer and assisted many film composers for six months before getting a full-time job with Emmy-nominated composer Blake Neely in 2017.

 

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A post shared by Raashi Kulkarni (@raashikulkarni)

She started with as an intern and later moved up the ranks as a writing assistant/arranger. While Kulkarni was making music under the tutelage of Neely, she released her first EP Raashi, a compilation of five original songs, in 2018. "I wrote the first song, Humraahi, in 2013, when I was at a point of transition in my professional and personal life. The song is about being vulnerable, which represents how I was feeling at that time. I knew I had to open myself up to taking risks," she told Urban Asian. The album debuted at No 1 on the iTunes World Music Charts.

But the turning point came when she composed and orchestrated the music for the DC Universe's first Bollywood-inspired musical, featured on DC's Legends of Tomorrow. "In late 2018, Warner Brothers hired me to compose the DC Universe’s first Bollywood-inspired musical number, featured on DC’s Legends of Tomorrow. I understood the complexity of this endeavor and was able to leverage both sides of my identity to bring this project to fruition. Bridging my two worlds to create a composition for national television was a special milestone for me," she said in an interview with AAPIMusicians.

 

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A post shared by Raashi Kulkarni (@raashikulkarni)

Not just this, Kulkarni has composed music with Neely on shows like Batgirl, Supergirl, The Flash and Emergence. The pianist loves telling stories through her music, and finds it an extension of herself. "Stories and music have been passed down for generations and unite people from all parts of the world. Connection is the main reason I love to create and share my work. When composing for film and television, my job is to elevate the emotions of the story and provide context that words cannot. When composing my own music, I’m sharing a part of my soul," she added.

Facing prejudice in the US

The Global Indian, who has been born and brought up in the US, has become a name to reckon with in music circles, thanks to her soulful melodies. But it hasn't been an easy journey for her as she faced prejudice early on in her journey. "I have been prejudged on my skills as a musician based on my appearance alone. I have also been told to 'go back to my country' even though I was born in the United States. Minorities and underrepresented voices face these issues everyday. I believe the entertainment industry has made well-intentioned strides towards inclusivity and hope that change continues to take hold," she told AAPIMusicians.

 

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A post shared by Raashi Kulkarni (@raashikulkarni)

This year Kulkarni scripted history when she became the first person of Indian-origin to be selected for the 2021-23 Universal Composers Initiative. Being one among the eight diverse composers, she is a part of an initiative that aims to elevate artistes that possess unique and global perspectives translating into distinctive musical expressions.

Kulkarni's music has been elevating films and television for many years now, and the composer has truly made a place for herself in the industry that appreciates a talent like her.

Reading Time: 5 min

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Hanumankind: The Indian rapper taking global music scene by storm

(August 24, 2024) The daredevils on motorbikes using centrifugal force to drive on the near-vertical walls of barrel-shaped structures is a popular stunt at carnivals in India. And it's this very maut ka kuan (well of death) that forms the backdrop of the viral hit - Big Dawgs by Indian rapper Hanumankind. Within a month of its release, the single has caused a stir in the international music community with its groovy tunes and death-defying stunts. The Kerala-born rapper has rapidly risen to global fame, making his debut at number 57 on the US Billboard Hot 100. With over 54 million views on YouTube, the smashing hit surpassed Kendrick Lamar's Not Like Us to grab the 11th spot on the Spotify Global Top 50 chart. https://www.youtube.com/watch?v=hOHKltAiKXQ Responding to getting worldwide acclaim, he said in an interview, "It's been crazy. But I'm just a rapper from India. I get it — I am from here. But I'm just someone that's making art from a different side of the world. I have my own personal journey." Even Anand Mahindra is super impressed by the Indian rapper. He took to X to spotlight the artist, "Rap may not be for everyone, but this

Read More

p may not be for everyone, but this guy from Kerala & now Bengaluru via Texas is popping eyes across to US for his authentic sound & his extraordinary, raw videos."

Have posted recently about astonishingly talented young women of Indian origin making waves in indigenous American music genres.

Now here’s Sooraj Cherukat, @Hanumankind1 @hanumankind (Insta) who’s rapping his way to global recognition.

Rap may not be for everyone, but this… pic.twitter.com/4udUHqSjHK

— anand mahindra (@anandmahindra) July 28, 2024

The 31-year-old breakthrough artist has gained international fame in no time, with his song being generously shared across TikTok, Instagram, and X. But pursuing music was never on the mind of Sooraj Cherukat, who goes by the stage name Hanumankind.

Global influence

Born in Kerala, Sooraj moved around Middle and Africa owing to his dad's job at an oilfield company before settling in Houston, Texas, where he spent his formative years. It was here that he was introduced to Southern hip hop as he grew up listening to artists like TidexX, Three 6 Mafia, and Project Pat. Growing up in a traditional family that wanted him to study well, get a job, buy a home, get married, and have kids, he decided to chart his own path. He returned to India in 2012 to pursue a degree in Business Administration from PSG College in Coimbatore. He landed a job at Goldman Sachs, spending his 9-to-5 in the corporate world while moonlighting as Hanumankind. In 2019, he released his first single Daily Dose, a part of his debut EP Kalari.

 

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For the next five years, he kept belting out popular songs like Genghis, Skyline, Damnson, Southside, and Rush Hour, amassing a massive fan following in India. But it's Big Dawgs that catapulted him into the international music scene for its beats and stunning video.

Big Dawgs - The song that changed it all

Shot in the coastal district of Ponnani - also known as the Mecca of Kerala, the video directed by Bijoy Shetty is a perfect blend of desi swagger and western beats. Talking about why he chose this location, Hanumankind told Rolling Stone, "A lot of things are happening in this video. But mainly, if you want something, take that risk, man, or else it won’t happen. Even if you fail, it’s still the act of doing. For me, even if this video didn’t work out, I get to tell my grandchildren that I actually sat inside the well of death and did this. At the very least, if nothing worked out, I'm happy about that."

Interestingly, it was a Zoom call between Kalmi and Hanumankind that led to the birth of Big Dawgs. "We were just trying to build a habit of making music without any intention, without any weight behind it, and see what happens. It took some 30 minutes for us to put together the beat, I wrote, and it rolled out," revealed Hanumankind, who calls himself spiritual.

Desi heart and soul

Revealing the inspiration behind his stage name, he said that Hanuman is a name that many people know. "It's something that everyone can associate with being Indian. And mankind is the rest of the world. It was a combination of both things. To bring two things together in a way that ties into my purpose."

https://www.youtube.com/watch?v=7wtBtXTGJQk

Having lived in the US for a larger part, he is still considered an NRI. Though he has a thick American accent, Hanumankind is fluent in Malayalam, his mother tongue. "That's something that's helped me because I came here and built myself into the community." He lived in Bangalore, attended university there for a while, and spent time traveling and immersing himself in life back home in India. At the end of 2012, he had the option to move back to the United States, but he chose to stay. "It's now been 12 years since, and it’s been beautiful."

It's been five years since Hanumankind dropped his first single, and the artist calls hip-hop scene in India "absolutely thriving." Since hip-hop is about telling a story, he finds many artists who have much to say and completely nailing the genre.

With a big hit to his name now, Hanumankind is not succumbing to the pressure of belting out another banger soon. "I want to push myself creatively, spiritually, mentally, everything. I want to develop my art and do it the way I want to. I know I can do better. There's so much more I can do. This is not the peak of it all," he said, adding, "I’m blessed to say that this happened, but these things come and go. I have goals and dreams and aspirations of being a version of myself."

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Bollywood magic: Africa’s deep-rooted love affair with Indian cinema

(August 6, 2024) Sitting on a boat in a lake surrounded by water lilies in the picturesque landscape of Morogoro in Tanzania, social media star Kili Paul is lip-syncing to the popular song Suniya Suniya Raatan. His love for Indian music isn't a secret as the 29-year-old's social media is full of videos of him performing popular Bollywood songs. Clad in his Masaai attire, he never misses a chance to show his love for Bollywood. So much so that he was honoured by Indian High Commission in Tanzania for promoting Indian music and culture. But he isn't the only one, hundreds of heartwarming videos of Africans immaculately singing Bollywood numbers are proof that our films have touched millions of hearts in the continent of Africa, even some 6,000 kilometers away.   View this post on Instagram   A post shared by Kili Paul (@kili_paul) Bollywood first made its mark in Africa in the 1950s. With Hollywood film licensing hefty on their pockets, Africans found a perfect alternative in Bollywood films. The themes, plots, and lively song and dance routines of Bollywood films resonated with African audiences. Even without dubbing, Hindi films drew packed houses across the continent. The love affair

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A post shared by Kili Paul (@kili_paul)

Bollywood first made its mark in Africa in the 1950s. With Hollywood film licensing hefty on their pockets, Africans found a perfect alternative in Bollywood films. The themes, plots, and lively song and dance routines of Bollywood films resonated with African audiences. Even without dubbing, Hindi films drew packed houses across the continent.

The love affair that began some 70 years ago is growing stronger with each passing day. From the shores of Tanzania to the inlands of Mali, every country in the continent shares a strong bond with Bollywood.

Arun Ashokan, who moved to Malawi five years ago, vouches for Africans' love for Bollywood. "I recently spotted this girl in Mponela singing a Hindi film song, who came running to me inquiring about the film. They love Bollywood films, and music and even watch Hindi serials. They have small theatres in villages where they play these movies and serials," he tells Global Indian.

Mali's Bollywood-themed radio shows

Bollywood has even enchanted the people of Bamako in Mali. Nestled on the banks of the calm Niger river, Bamako boasts of rich history, diverse linguistic and cultural traditions. But this West African country's love for Bollywood is an open secret. Even the 8,604 km distance between Mumbai and Bamako is no spoiler for Malians who love Bollywood and Indian culture.

https://www.youtube.com/watch?v=toD184BQinM

Anjani Kumar, Ambassador of India to the Republic of Mali told Financial Express that there is a significant fan base for Bollywood cinema, song, and dance in Mali. He described his meeting with singer Mofas Khan as truly enriching. "An ardent Indophile who has never been to India but his love for our country and culture is admirable. He is a passionate singer who has learnt Hindi without a teacher. He presents a weekly radio program called India Gaana dedicated to Bollywood where he painstakingly interprets Hindi songs in Bambara, the lingua franca of Mali and West Africa, and also gives information about the film personalities."

Hailing from a village in Mopti, Mofas Khan expresses his love for India through Bollywood songs. Like many Bamako residents, Khan, too, grew up on a rich diet of Bollywood films and has been in love with the Indian culture ever since. It was Rote Rote Hasna Seekho from Andha Kanoon that Khan crooned for the first time, and since then, there has been no looking back for this Indophile.

But Khan is not the only known Bollywood aficionado in Mali. Seydou Dembele is another resident of the country who wears his love for Bollywood up his sleeve. A school teacher by profession, Dembele was introduced to Hindi cinema by his father who worked at a theatre that screened Bollywood films. For the last 25 years, he has been presenting a radio show - Indian Frequency on Bollywood Songs - every Sunday afternoon.

Such has been his popularity that even Prime Minister Narendra Modi mentioned him during Mann Ki Baat in 2020. "His passion for India, affection, and love are indeed a matter of pride for us," the PM had said.

When Seduji visited #Kumbh and at that time he was part of the delegation that I met, his passion for India, affection and love are indeed a matter of pride for all of us: PM @narendramodi #MannKiBaat #PMonAIR pic.twitter.com/RC2HtjBBQQ

— All India Radio News (@airnewsalerts) September 27, 2020

The love for Bollywood music extends beyond radio shows, flourishing in cultural groups that promote Indian music and dance. Three prominent cultural groups in the capital, Bamako—Yaarana Hindustani, Bollywood Fans International, and Dostiare—periodically organize cultural events. These events bring together Malian artists, singers, and dancers who have dedicated themselves to various aspects of Indian culture.

Ghana's romance with Bollywood classics

Some 1,100 kilometers away, Rex Cinema in Ghana's Kumasi had become a favourite with Bollywood fans during the 1960s. The theatre played Bhagwan Dada and Geeta Bali's Albela every Friday for a year, selling out its 2,000-seat capacity.

It was the post-colonial period that brought Bollywood films to the shores of Ghana. The recurrent themes of community, honour, morality, and family values resonated with the people of Ghana, kindling their love for Bollywood.

In the capital city of Tamale, old Hindi films like Albela (1951), Love In Tokyo (1966), Noorie (1979), and Andha Kanoon (1983) are still viewed by residents in their homes and neighbourhood video centers. The people of Ghana devour Hindi films, and their love for Bollywood can be seen across innumerable DVD shops.

https://www.youtube.com/watch?v=DQG4kQ3x-Uw

While the Bollywood classics are a hit with Ghanaians, the older Dagomba (ethnic group of Ghana)viewers outright rejected the Bollywood films of the 90s citing cultural and moral shifts. The video center owners decided not to screen new Bollywood films.

Kannywood's emergence in Nigeria, courtesy Bollywood

Nigeria's love affair with Bollywood began in the 1950s. Considered to be a cheaper alternative to the latest Hollywood hits, some Lebanese merchants decided to import Hindi films to Nigeria. Soon attending Bollywood film screenings in open courtyards became commonplace in Nigerian culture. Interestingly, the films screened were neither dubbed nor subtitled in the native language. Mainly because the Nigerian communities saw themselves in the stories portrayed in Hindi cinema, Bollywood was able to cut through the language barrier in Africa.

https://www.youtube.com/watch?v=Vj34Jwi62gM&list=PLNBidjQ1MgTRQ0QrgMdMHcw7CzIF8dzar

Be it pulp fiction or devotional songs, Bollywood left an indelible mark on Hausa culture - it acted as a catalyst in the creation of Kannywood, the north Nigerian movie hub based out of Kano. Kannywood Studios often replicate Bollywood movies shot by shot, and they also produce music videos heavily influenced by Indian styles. In 2013, an album inspired by this trend was released in Nigeria, titled Harafinso: Bollywood-Inspired Film Music from Hausa Nigeria.

Even the women of Nigeria have found inspiration in Bollywood which led to the emergence of soyayya - or - love literature in the 80s. The Hausa women, deeply inspired by the innocent romance in Hindi films, started writing soyayya novels to modernise their conservative communities.

Over the years, Bollywood's grip on Nigeria has become as strong as ever, and now Nollywood (the Nigerian film industry) is collaborating with Bollywood to produce films together. The 2020 Netflix film Namaste Wahala, based on a romantic relationship between an Indian boy and a Nigerian girl, is the perfect example of this collaboration. S Pratibha, who moved with her husband to Abuja two years ago, says that Nigerians grew up on a staple of Bollywood films. "They love everything Bollywood. On the streets, you often find Bollywood music playing. It is a great feeling to see Nigerians embracing Hindi music."

https://www.youtube.com/watch?v=wJzCtDD-FDQ

Kenya's pop culture boost from Bollywood

In Nigeria, Bollywood served as a source of inspiration, while in Kenya, Hindi films significantly influenced music genres, landscapes, and fashion, offering dreams during the 60s, 70s, and 80s. With a huge population of Asians residing in Kenya from the 60s to the 90s, Bollywood became an integral part of the culture. Globe Cinema in Nairobi was the go-to destination for Bollywood film buffs and the movies it showcased opened doors to Indian culture among East Africa's Asian community. The film provided a quick lesson in fashion customs and traditions.

From Rajesh Khanna to Shah Rukh Khan, Bollywood stars have left an imprint on the people of Kenya. In 2019, actor Anupam Kher shared a video of a Kenyan couple lip-syncing to Tujhe Dekha Toh Yeh Jaana Sanam from Dilwale Dulhaniya Le Jayenge. The same year, the first-ever Indian Films Festival was held in Kenya.

Presenting #Sharukh and #Kajol from Kenya lip-synching the eternal love song from the eternal #dilwaledulhanialejayenge. Video shared by the man who composed the song, @pandit_lalit. Enjoy.🤓🙏😎😍 #MusicIsUniversal pic.twitter.com/5gwga3kARv

— Anupam Kher (@AnupamPKher) September 12, 2019

Like music, films transcend boundaries, and this is especially true for Bollywood films. If you're an Indian traveler, chances are you've encountered people who recognize your identity because of Bollywood stars. That's the power of Hindi cinema. Over the last 60 years, Africans have embraced Bollywood films to the extent that they have become a part of their culture. Indian films have left an indelible mark on Africa, and this love affair continues to grow for both regions. However, the challenge remains that many African countries still prefer classic films from the past. The task now is to make contemporary Indian cinema more appealing to a global audience.

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Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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