The Global Indian Saturday, June 28 2025
  • Home
  • Stories
    • Exclusive
      • Startups
      • Culture
      • Marketplace
      • Campus Life
      • Youth
      • Giving Back
      • Zip Codes
    • Blogs
      • Opinion
      • Profiles
      • Web Stories
    • Fun Facts
      • World in numbers
      • Didyouknow
      • Quote
    • Gallery
      • Pictures
      • Videos
  • Work Life
  • My Book
  • Top 100
  • Our Stories
  • Tell Your Story
Select Page
Indian fisherman turned surfer Murthy Megavan
Global IndianstoryWave Rider: How Murthy Megavan, a small-time fisherman from Chennai’s Covelong went on to become a cool surfer 
  • Influencers
  • Whatsapp Share
  • LinkedIn Share
  • Facebook Share
  • Twitter Share

Wave Rider: How Murthy Megavan, a small-time fisherman from Chennai’s Covelong went on to become a cool surfer 

Written by: Ranjani Rajendra

(September 5, 2021) Just an hour’s drive away from the hustle and bustle of Chennai is Kovalam, a tiny fishing hamlet that lies along the picturesque East Coast Road. The coastline here is dotted with colorful little homes and fishing boats that are carefully anchored ashore waiting for the fishermen to take them out early the next morning. The air is filled with the smell of the sea – comforting and inviting – as the cool breeze carries with it the sound of laughter and shrieks of kids playing in the crashing waves. It was here that Murthy Megavan, a fisherman-turned-award winning surfer, used to once ride the waves using a discarded wooden window. Today, he is the cool dude surfer from the area, who conducts lessons in surfing, kayaking, and standup paddleboarding – he has students as young as 5 and as old as 85 signing up to train with him.  

Indian Influencer | Murthy Megavan | Surfing Champion | Global Indian

Murthy Megavan fell in love with the sport at a young age

A lasting love affair 

For Murthy, who started off as a small-time fisherman, it was the siren call of the ocean that drew him to her waves. As a child from a broken home, the waves were his only solace. “I still remember the day my father abandoned the family following an altercation with my mother. He never returned. My mother eventually moved to Chennai, leaving me in my grandmother’s care. She took very good care of me, but the breaking up of the family had shattered me. The sea became my family, to me she is everything. She offered me solace at a time when I badly needed it; with her I truly feel free,” recalls the 40-year-old fisherman in an exclusive chat with Global Indian.  

Such was his love for the sea that Murthy would often bunk school to ride the waves using the wooden window that he treasured so much. Time and again, his teachers would drag him back to school, but to no avail. His heart lay in the sea. By the time he was in class 6, he’d dropped out of school and taken up fishing like the rest of his family, but his love for the waves remained as strong as ever. The thing is, he never knew what surfing even was. Nobody in the fishing hamlet did. That is until they were paid a visit by the Surfing Swami.  

Indian Influencer | Murthy Megavan | Surfing Champion | Global Indian

Murthy Megavan riding waves at Kovalam

It was one fateful morning in 2001 when Murthy came across Jack Hebner, the pioneer of surfing in India. The saffron-clothed foreigner was scouting the area from Mahabalipuram to Kovalam to establish his surf ashram. As Murthy returned from his fishing trip that day, he caught sight of Hebner effortlessly riding wave after wave using an actual surfboard. Until then, Murthy didn’t even know that surfing was an actual sport. He walked up to Hebner and requested to borrow his board – for the next 15 minutes the fisherman rode the waves leaving the Surfing Swami impressed. In 2003, he managed to buy himself a surf board and began self-learning the sport.  

“I would use a fishing rope for a leash, the beach sand to wax my board and coconut oil on my skin instead of sunscreen,” he smiles. “People would point and laugh at me; some said I was crazy. But I didn’t care. I’d fallen in love with surfing.” 

It was written in the stars 

Indian Influencer | Murthy Megavan | Surfing Champion | Global Indian

Murthy Megavan teaching a student to kayak

A chance meeting with Tobias Hartman, a German architect, and Yotam Agam, a sound engineer, in 2007 set the ball rolling for Murthy in terms of building a successful surfing career. Hartman and Agam would often head to Kovalam to surf and struck up a friendship with the fisherman who would join them to ride the waves; the duo ended up gifting the fisherman a top-notch surfboard. “In return, I promised them that I would do everything I could to further the sport in the area,” says Murthy. Six months later, when Agam visited Murthy, he was surprised to see that he had with him 10 other boys from the hamlet who were effortlessly riding the waves. Murthy had kept his word.  

Impressed, Agam shot a documentary on the fisherman-turned-surfer which garnered a lot of attention. By then Murthy had also begun working with the NGO The Banyan. “Life was set for me by then: every morning I would go to the sea to surf and then head to The Banyan for my job, before returning home to my family in the evening,” says Murthy. The documentary helped them raise enough funds to rent a house in the village to open his first surf school which was inaugurated in November 2012. “I resigned from my job to focus full-time on the surf school; it was after all my first passion.” 

Indian Influencer | Murthy Megavan | Surfing Champion | Global Indian

Murthy Megavan

Social activities first 

As the school racked up students, Murthy was firm on one thing: students at his surf school had to steer clear of alcohol, cigarettes and drugs. “It was the only way I could help the local youth stay clean. Along with this I encouraged them to take up beach clean-up drives and volunteer work. Classes for the local youth were absolutely free if they stuck to my conditions,” says Murthy, who still stands by these rules. 

By 2014, Murthy found support in Arun Vasu, chairman and managing director of TT Logistics and Cargo in Chennai. Vasu, who initially sponsored boards for Murthy’s school, eventually built the Covelong Point Surfing School. The school now offers lessons in surfing, kayaking, and standup paddling, while the first floor houses Surf Turf, a bed and breakfast with a charming café overlooking the sea. 

In the meanwhile, Murthy had been participating at various surfing championships across the country: he was among the top Indian surfers in his age division who managed to hold his own against more experienced surfers from abroad. He’d also participated at competitions in Bali and Sri Lanka in 2014 and 2015. “But I was no match for the participants there. Our boys here have a lot of potential, but they still need a lot more training and support to win at competitions abroad,” says Murthy, talking about the students he’s been training across various water sports. Several of them have gone on to participate internationally.  

The pandemic that shook things up 

The pandemic last year, changed a lot of things for this fisherman-turned-surfer. He exited the Covelong Point Surfing School to branch out on his own and launched Murthy Surf School in the neighborhood. Today, he trains as many as 10 to 15 people each day, many of them from Chennai. “Earlier, we’d have a lot of foreigners signing up for classes, but the pandemic has changed that. Now a lot of locals are showing interest in the sport,” he says.  

In his spare time, he continues giving back to community by spearheading beach clean-up drives in the area and also works towards turtle conservation. Even as we chat, he breaks off mid conversation to holler at a beach visitor he spots carelessly chucking plastic wrapping onto the sand. That’s Murthy for you. 

  • Murthy Megavan can be reached at 9003052231 for lessons in surfing, kayaking, and standup paddling. Introductory classes usually begin at ₹1,500 while regular lessons are priced at ₹750. The ideal surf season along the east coast is from April to September.  

 

Subscribe
Connect with
Notify of
guest

OR

Connect with
guest

OR

0 Comments
Inline Feedbacks
View all comments
  • Arun Vasu
  • chairman and managing director of TT Logistics and Cargo
  • Covelong Point Surfing School
  • COVID-19 pandemic
  • East Coast Road
  • Fisherman turned surfer
  • fisherman-turned-award winning surfer
  • Giving Back
  • Global Indian
  • Indian surfer
  • Jack Hebner
  • kayaking
  • Murthy Megavan
  • Murthy Surf School
  • saffron-clothed surfer
  • standup paddleboarding
  • surf ashram
  • Surf Turf
  • surfboard
  • Surfing Swami
  • the pioneer of surfing in India
  • water sports in India
  • wave rider

Published on 05, Sep 2021

Share with

  • Whatsapp Share
  • LinkedIn Share
  • Facebook Share
  • Twitter Share

ALSO READ

Story
Diipa Buller Khosla: The law graduate who became first Indian influencer to walk the Cannes red carpet

"Having given birth just 2.5 months ago, never had I imagined myself to be walking my third red carpet on the 74th Cannes Film Festival. But, here I am...for the first time as a mother and the third time as Diipa," read the Instagram post of Diipa Buller Khosla, the first Indian-born influencer to make it big internationally.   View this post on Instagram   A post shared by Diipa Büller-Khosla (@diipakhosla) Beyond Influencer The 30-year-old, who prefers to be referred to as a new-age digital celebrity than an influencer, is making heads turn with her glamorous appearances at the Cannes Film Festival. Her Cannes debut happened in 2018 and with every passing year, she is becoming a stronger brand ambassador for India.   View this post on Instagram   A post shared by Diipa Büller-Khosla (@diipakhosla) From just another brown girl to gracing the cover of international magazines such as Elegance and Conde Nast Traveler and being on the billboard at London's Piccadilly Circus, Kholsa has come a long way.   View this post on Instagram   A post shared by Diipa Büller-Khosla (@diipakhosla) A popular Instagrammer with 1.4 million followers, Khosla is using her clout to create healthy dialogues around

Read More

le="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;">

View this post on Instagram

 

A post shared by Diipa Büller-Khosla (@diipakhosla)

Beyond Influencer

The 30-year-old, who prefers to be referred to as a new-age digital celebrity than an influencer, is making heads turn with her glamorous appearances at the Cannes Film Festival. Her Cannes debut happened in 2018 and with every passing year, she is becoming a stronger brand ambassador for India.

 

View this post on Instagram

 

A post shared by Diipa Büller-Khosla (@diipakhosla)

From just another brown girl to gracing the cover of international magazines such as Elegance and Conde Nast Traveler and being on the billboard at London's Piccadilly Circus, Kholsa has come a long way.

 

View this post on Instagram

 

A post shared by Diipa Büller-Khosla (@diipakhosla)

A popular Instagrammer with 1.4 million followers, Khosla is using her clout to create healthy dialogues around women empowerment and racial discrimination. She is also a founder of Post for Change Foundation, which uses social media to bring social change.

 

View this post on Instagram

 

A post shared by Diipa Büller-Khosla (@diipakhosla)

Law graduate-turned-fashionista

Born and raised in India, Khosla was 17 when she moved to the Netherlands to study law. After completing her degree in international human rights law, she moved to London for her master's. But life had different plans for her: She bagged an internship at a fashion agency during the four-month break between her university and job as a lawyer.

In a conversation with HT Brunch, she said, "To my utter surprise, it turned out to Europe's first influencer agency. I knew nothing about this world, yet on my third day in the sales team, I was closing huge deals with fashion brands like Mango and Kiara."

That internship helped Diipa understand the power of influencers and how working with them could be a great business strategy for consumer-facing brands.

"At that time, almost all the influencers came from the US and Europe, and it struck me that there was no Indian representing us in the global beauty and fashion space. I realized that if I could do this, I could totally change the whole influencer game," she added.

Indianness as a gold medal

Like most desis abroad, Khosla, too, had to face racism.

"In 2016, I was rejected by a PR firm to attend a London Fashion Week show and another influencer, who was Caucasian with less followers, was allowed. The only difference was our skin tones."

However, Khosla channeled all her anger into hard work. "I started wearing my Indianness like a gold medal and that gave me confidence."

Khosla was recognized as the 'The Changemaker Influencer of 2019' by Inflow, the world's largest influencer platform, and this feat gave birth to the Post for Change Foundation. Along with her Dutch diplomat husband Oleg Buller, she started the foundation to bring about a change. Post for Change has collaborated with UNICEF for Red Dot Challenge to emphaise the importance of menstrual hygiene.

 

View this post on Instagram

 

A post shared by Oleg E.H. Büller-Khosla (@olegbuller)

"There was not a single influencer representing India on a global scale. So, I decided it was about time I change that," she added.

RELATED READ: How Telugu American rapper Raja Kumari is breaking culture stereotypes

Reading Time: 4 mins

Story
Neelam Jain: Changing lives for India’s transgender community one respectable job at a time 

(November 22, 2021) How often have you watched the trans community forced into sex work, or even begging to eke out a living? Not many can step out of their comfort zone to help or even empathise with their misery. The community’s years of study and degrees often come to naught because the society is not ready to accept different gender expressions. A Marwari girl from Chennai decided to step out of her own life to find meaning for their lives. Today, she has transformed the lives of many transgender people with her initiative PeriFerry. Neelam Jain, its founder, decided to chuck her cushy investment banking job and embark on creating an inclusive world for trans people. Jain began by making education and careers accessible for the community and giving them a chance of leading respectable and equal lives. Launched in 2017, PeriFerry helps the trans community, offers training programmes, placements and conducts sensitisation programmes at corporates to promote an inclusive atmosphere. So far, Jain has helped at least 230 trans people get jobs in corporates. She is resolute about changing mindsets, and busting the stigma and misconceptions plaguing the community. Girl with a vision  Interestingly, the former financial analyst

Read More

full wp-image-16378 aligncenter" src="https://stage.globalindian.com//wp-content/uploads/2021/11/neelam1.jpg" alt="Global Indian Neelam Jain" width="1080" height="498" />

Girl with a vision 

Interestingly, the former financial analyst never thought of herself as a social entrepreneur till she decided to quit her job at Goldman Sachs and take a plunge into social enterprise. Born into a Marwari business family, Jain did her Bachelors in commerce from Stella Maris College (Chennai). She landed a job at Goldman  Sachs in 2014, and was one among eight chosen from a batch of 100. Moving to Bengaluru as a financial analyst inadvertently put on the path she would choose in  life – helping transgenders. It was in the Garden City that she first met members of the trans community at a Pride event. “I was inspired, but like everyone else, I didn’t think too much about it,” she told Global Indian in an exclusive. “A few months later, I participated in an Analyst Impact Fund competition where we could pitch a social cause and the best pitch would be awarded $100,000 to partner with an NGO and work on it,” Neelam adds.

That was when Jain decided to create a pitch for equal opportunities for transgender. people “You could say the basic model for PeriFerry was built during that competition,” she adds. Her interactions and conversations during this time opened her eyes to how the community was one of the most neglected in India. “Investment banking didn’t seem as exciting anymore. I knew I’d be giving up a huge pay cheque, but I truly wanted to work for the transgender community,” says the 27-year-old, who featured in Forbes 30 Under 30. Incidentally, PeriFerry was inspired from the English word periphery, and Jain explains, “We see ourselves as a ferry taking people from the peripheral corners to desired destinations.”

[caption id="attachment_16382" align="aligncenter" width="849"]Global Indian Neelam Jain Neelam with her team[/caption]

In 2016, she quit her job at Goldman Sachs, moved back to Chennai and began volunteering. Along with her friend Steevez Rodriguez, a photographer who had worked extensively with Chennai’s trans community, Jain began spending time with the community, understanding their problems and challenges. By 2017, she decided to launch PeriFerry, a firm that would act as a recruitment agency for members of the transgender community. “We did look to raise funding initially, but nothing clicked. Though the initiative was applauded, nobody wanted to invest in a hitherto unheard-of plan. That was when I decided that PeriFerry would be a social organisation that would not depend on anyone for funding,” she says.

Changing the game 

This inclusive objective began by launching a video on YouTube, Would Your Hire Them? which went viral. “It was our attempt to bridge the gap between the two segments of society that were so far apart. Gradually, word spread, and Trishala S and Steevez came on board. Trishala built solid relations with community members, and began training them while Steevez helped with the community network. I worked on bringing in companies to hire trans employees,” she says.

The team had no guide or yardstick to learn from. This on-the-job training enhanced their passion and vision. They basically worked from ground up to build trust in the trans community and give them an entry into the corporate world. The first couple of years were a huge learning curve for Jain herself. She did everything - Counselling, accounts, sales, marketing, etc. Soon, Nishant Agarwal came on board as a co-partner after being inspired with their vision, and he now heads the recruitment division. “In the first year, we had no revenues. We slowly began bringing in revenues by charging corporates; there was no other external funding. It took us 18 months to be able to bring in enough revenue to pay nominal salaries to four people,” says the social entrepreneur who often plays tennis, and picks up instruments which she hopes one day she will master.

[embed]https://www.youtube.com/watch?v=OqP75y7ha0E[/embed]

Making headway 

Jain’s first breakthrough came when ANZ became PeriFerry’s corporate partner a year after its launch. “That was a huge win. It offered us some sort of financial stability, helped us place some trans people in respectable jobs, and basically opened up the entire corporate market. The people we placed became our representatives to corporate India,” recalls Jain.

PeriFerry has also launched a two-month residential training programme in Bengaluru to prepare the community for participation in job fairs and placement programmes. From team-building exercises and digital literacy lessons to polishing communication skills, trainees are guided through a host of courses with mentors including psychologists, HR professionals and expert speakers from various corporates. Simultaneously, Jain and her team also began conducting sensitisation programmes for employees at corporates to encourage an inclusive atmosphere.

[embed]https://www.youtube.com/watch?v=BTYY2IKsdbg[/embed]

Scripting success 

So far, PeriFerry has placed over 230 trans people in the corporate sector in executive-level roles, admin, HR, accounts, operations to even blue-collar jobs like security and housekeeping with companies like ANZ, Accenture, Thoughtworks, Wipro and Walmart.

Neelam has also been working with the corporate sector to ensure that the trans community has access to inclusive policies - medical benefits for gender transition, infrastructure (washrooms), and also helping corporates understand why trans inclusion matters, and business implications of the movement. "The Article 377 judgement was huge, it set things rolling for us as more and more  corporates warmed up to the idea of trans inclusion. Even from the trans community perspective, there is now more awareness. Their self-esteem is growing,” says Jain who is now focusing on scaling up operations.

“We’re currently placing 25 people per month in corporate jobs. From next year we hope to step it up to 50. We’re also stepping up our training capacity; right now, there is a very small population of transgenders that is corporate job ready,” she signs off.  

Groundbreaking Changes: A first-person account of life before, and after PeriFerry

Ajitha Lakshmi, 24, business associate @ Accenture

Ajitha Lakshmi

 

"I’d always known I was different. Even as a child, I found it hard to identify with myself. My body was male, but I felt female. I come from a small tribal community in Salem district, Tamil Nadu where there was no place for this disparity. There was nobody I could speak to or express my true gender.

After engineering, I landed a job in a small company, but when my colleagues figured out that I was different, they began ridiculing me. They would tease me for being feminine and it got to a point that I quit within a month. I didn’t know where to go or what to do so I ended up staying home, jobless for over three months. But I couldn’t hold back my true self forever. I wanted to go to North India, in search of a better life, but had no money even to buy a train ticket.

A Google search led me to PeriFerry. I landed in Chennai, called Neelam, and as I waited for her at the train station, I saw trans people begging. That disturbed me. I kept travelling from Chennai to Arakonam and back in my distress. Neelam reassured me, told me to go home and wait to get into a training programme offered by PeriFerry in Bengaluru.

When she called, I packed my bags and left for Bengaluru telling my family that I had gotten a job. At the end of the programme, I landed a job at Accenture as a  business operation associate and finally began my professional career in March 2020. I am now discovering equal opportunities. My colleagues are friendly and I am treated like an equal. I earn fairly well and help support my family.

Last year, I finally came out to my family. Though they found it difficult to accept, they are now beginning to come around to the idea of me being a daughter, not a son. Today, I feel like my work and talents are recognised. I can now begin climbing the corporate ladder. I want to be a corporate queen.”

Reading Time: 10 mins

Story
Deepika Arwind: A contemporary artiste exploring theatre through the gender lens

(October 3, 2021) It's eerily dark and quiet. The strums of the guitar break the silence as they swiftly fill the space with heightened drama. Following in the footsteps of the intense music, the spotlight finds itself warming up the center of the stage that has a woman sitting on her haunches. She enacts pulling down her pyjamas to pee only to find her young niece sitting across her seeing pubic hair for the first time. The lights dim out, and the next chapter unfolds. A strong Sikh man prepares for his routine circus feat of pulling a truck with his long plait in front of a thrilled audience. He exaggerates each step with loud gestures but ultimately fails to pull it off. It's the exploration of sexuality through hair that makes Bengaluru-based theatre director Deepika Arwind's play A Brief History of Your Hair a thought-provoking watch. The 35-year-old is among the few voices in the sphere of Indian feminist theatre who is experimenting with narratives to tell stories that highlight gender issues. "For the longest time, theatre has been performing dated work that's borrowed from colonial Europe. It's time that the world hears the voice of contemporary Indian women,"

Read More

It's time that the world hears the voice of contemporary Indian women," she tells Global Indian in an exclusive interview.

[caption id="attachment_12015" align="aligncenter" width="771"]A Brief History of Your Hair A Brief History of Your Hair (Photo courtesy: Virginia Rodrigues)[/caption]

It was in the 70s that feminist theatre narratives first emerged in the country as a response to male-centric discourses. A perfect amalgamation of art and activism, Indian feminist theatre not just highlighted women's issues but encouraged more women to enter the world of drama as writers and artistes. While the genre has found a strong footing in the last few decades with an authentic portrayal of women and their sexuality on stage, the lack of representation is still bothersome.

"There is a lack of representation in theatre - not just in terms of voice and stories. Even not many women playwrights are seen in India especially in the English language. As a woman living in South Asia, I have had my share of experiences and I put them on stage. I am not an activist on stage but it's the craft and form that's involved in my work," adds Arwind.

For someone who began her journey more than a decade ago, Arwind has become a known face in contemporary theatre.

[caption id="attachment_12025" align="aligncenter" width="700"]I Am Not Here A still from the play I Am Not Here. (Photo Courtesy: Aparna Nori)[/caption]

Vivid imagination led to a creative dream

Born and raised in a Sikh family in Bengaluru to a doctor mother and a civil engineer father, Deepika Arwind was very much of a performer as a kid. "I had a very vivid imagination and I loved being in the spotlight," Arwind reveals. While Arwind loved performing for her family and friends, her tryst with theatre began when one of Bengaluru's well-known theatre personalities Ratan Thakore Grant visited her drama class in National Public School when she was seven. This was enough of a kick-starter for a young Arwind but it wasn't until her college days that Arwind immersed herself in the performing arts.

The mandate of producing a theatre production for her Mass Communication course in Christ College led her to a path that was set to become her destiny. Her very first production Dreaming About Me in collaboration with Thespo, a youth theatre movement cast a spell on the audience. Such was the reception that it soon made its way to a full house in Bengaluru's Ranga Shankara and later at the National Centre for Performing Arts in Mumbai.

"My years at Christ College were full of theatre. After wrapping up my classes at 4 in the evening, I would rush to do theatre. I really enjoyed the process and I would act in many productions at that time," she adds.

[caption id="attachment_12060" align="aligncenter" width="759"]Deepika Arwind Unlisted by Liz-Ann D'Souza[/caption]

Her time at Christ College helped Arwind hone her skills in performing arts. After graduation, Deepika Arwind moved to Chennai to pursue her Master's in Print Journalism from the Asian College of Journalism but her love for theatre kept her afloat. "Since college was hectic, I couldn't perform during that one year but I did write a lot about plays that were happening in Chennai at that time."

Dreams culminate into a beautiful reality

The next two years were spent working with The Hindu covering art and culture. But this time in the newspaper made Arwind realize how much she missed theatre, especially after she won the Toto Award for Writing (poetry and fiction) in 2011. So she quit her job to pursue her passion. In 2013, she formed a theatre collective The Lost Post Initiative to collaborate with varied artistes for her productions. Her directorial debut Nobody Sleeps Alone lit up Jagriti Theatre in Bengaluru as it was a perfect homage to Bollywood's gangster movies of the 70s and 80s. The play was performed far and wide in the country and turned out to be the perfect flight for this fledgling theatre collective. Such was the impact of the play that it was soon shortlisted for The Hindu Playwright Award 2013.

Gender bender

2015 saw another production A Brief History of Your Hair from the artiste. What began as a 15-minute piece at Gender Bender with the help of a trigger grant from the India Foundation for the Arts and the New Voices Arts Project soon translated into a beautiful storybook with six chapters that uses music, dance, theatre, and projected poetry to explore hair that's a marker of social and cultural anxieties surrounding gender, sexuality, caste, and religion.

[caption id="attachment_12062" align="aligncenter" width="764"]Deepika Arwind Deepika Arwind in White Rabbit Red Rabbit[/caption]

Being someone who doesn't feel bound by geography, Arwind's plays soon found themselves on international platforms. Her children's play One Dream Too Many was invited to the International Playwright's Intensive at The Kennedy Centre, Washington DC, and the University of Maryland.

Her next production, No Rest In The Kingdom, a solo piece that has Arwind playing four characters is a dark comedy about how women deal with misogyny and patriarchy. A play that came into existence out of the need to have a conversation about daily misogynies, No Rest in Kingdom confronts inherent prejudices. Packed with humor and vignettes of sexism, the play takes it to form as a collection of shared and personal experiences. "It's a feminist voice coming into its mean. I wanted to connect with the audience through humor and didn't want it to be preachy," adds the 35-year-old.

The show took her to Uganda in Africa. "It generated quite an interest among the international theatre circle and soon my work was traveling across the globe," reveals Arwind. After making the right noise in the US and Africa with her work, Deepika Arwind took off to Berlin in 2018 with her new play I am Not Here, a dark and funny production designed as an 8-step guide in how to censor women's writing. Such was the reception that it was shortlisted for the Stuckemarkt, Theatretreffen.

[caption id="attachment_12013" align="aligncenter" width="601"]Deepika Arwind
Deepika Arwind at Ballhause Naunynstrasse (an independent theatre in Berlin) for Permanente Beunruhigung (Photo courtesy: Wagner Caravalho)[/caption]

 

Art form awaiting its due

Things were running smoothly until the pandemic put the world on standstill, and contemporary art was majorly affected. "Contemporary art doesn't get it due. Especially the pandemic hit the artistes badly. For many, it's the only means of livelihood and with no shows, it did hit them hard. Interestingly, people turned to art, be it films or music, or online shows during the pandemic. I think it's time to give back to the artistes," she adds.

But Arwind is hopeful that things will get back on track soon as she has already started prepping up for her plays that are set to enthrall the audience in Germany, Switzerland, and the UK next year. The contemporary artiste, who calls herself a theatre-maker, loves telling stories that start a dialogue but says that she has an identity beyond the realm of theatre.

https://www.youtube.com/watch?v=XCuYPKJVeSo

"Theatre is not who I am. I have an identity beyond theatre. I would say we are like railways tracks, always coming together and then moving away," she signs off.

 

  • Follow Deepika Arwind on Instagram and Linkedin

Reading Time: 7 min

Story
YouTuber to Daytime Emmy Award winner: How Prajakta Koli is rising through the ranks globally

(August 28, 2021) "Life is what happens when you are busy making other plans." John Lennon couldn't have been more on point, for this perfectly describes YouTuber Prajakta Koli's journey. For someone who harbored dreams of becoming a radio jockey throughout her teens, it was failure that taught her important lessons. Her show fell flat and she lost her job; but every failure is a detour to a new opportunity and Koli found hers in YouTube. It was YouTube that catapulted her to fame. With each video bringing in more followers and money, Koli found her true calling in content creation. But she isn't just another YouTuber in a crowd of digital content creators. Within a span of six years, the 26-year-old has become a global brand in herself. From being invited to the United Nations to represent India on World Tolerance Day to winning a Daytime Emmy Award for her documentary on girl education to being the only Indian to have been invited by Marvel to collaborate with the cast of Captain Marvel, Koli has become a force to reckon with. Koli has been an inspiration for millions of millennials who look up to her for making a difference

Read More

with.

Koli has been an inspiration for millions of millennials who look up to her for making a difference in the world. Here's the story of this Global Indian who is creating waves with her work.

A failed RJ who became a YouTube sensation

Born to a businessman father and a teacher mother, Koli began her journey in Mumbai. Radio was something that she was hooked to even as a child and it was the life of a radio jockey that a young Koli dreamt of living. So Fever 104 was the perfect career start for this intern who always wanted to be on a radio show. After working behind the scenes for a year, Koli got her first show, but things weren't as rosy as she had imagined it to be. Though she loved to perform for an audience, Koli found the closed-off environment of the radio station claustrophobic. Her night show, Call Centre, failed to get traction and received a lukewarm response at best. Within few days, she was asked to shut shop and was replaced by another RJ. In no time, her RJ dreams came crashing down, but not without another opportunity hanging by at the next curve.

During her RJ days Koli had uploaded a video with Hrithik Roshan on Instagram which caught the fancy of Sudeep Lahiri of One Digital Entertainment who encouraged her to start a YouTube channel and make her own content. Despite not knowing how to, Koli took a leap of faith and jumped onto the YouTube bandwagon which was catching up with the youth. In 2015, Koli exploded onto the YouTube scene under the name of Mostly Sane with her first video that she shot on her dad's old camera:  in no time she became a favorite with the millennials for her funny, quirky and relatable videos.

https://www.youtube.com/watch?v=CwFeAtiBaKs

Soon the subscribers on her channel started to increase and money began trickling in. It was then that Koli realized the power of social media. A year later, she saw herself perform at her first YouTube Fan Fest and knew that she had found her true calling.

Working for the right cause

At the start of her career in YouTube, Koli understood that her content could influence millions, and picking up causes and initiatives that resonate with her has been an integral part of her journey. From body shaming to mental health, Koli raised awareness on social causes that matter. It's her content that got her invited to the Obama Foundation town hall meeting in 2017. The very next year this hotshot blogger and influencer joined hands with WhatsApp for a campaign against spreading fake news. She even participated in the #GirlsCount campaign for Org.One, an international non-profit organization, that deals with the importance of girl's education.

Within four years of her YouTube journey, Koli had become a name to reckon with in the world of digital content creators. Even Forbes couldn't ignore this girl who was soon featured on their list of 30 Under 30. The same year, she made it to the Outlook's list of Women of Worth and found herself winning Cosmopolitan's YouTuber of the Year award.

 

View this post on Instagram

 

A post shared by Prajakta Koli (@mostlysane)

With a subscriber base of 2.8 million in 2019, Koli became the first Indian digital creator to partake in the UN General Assembly. Her powerful song No Offence on cyberbullies, misogyny and homophobia was selected by the United Nations for screening at International Tolerance Day.

In a conversation with the Times of India, she said,

"It feels gratifying to spearhead conversations about issues that matter to every other millennial just like me on a global platform like the United Nations. I urge every influencer in the country to shoulder the responsibility of being a facilitator of impact given the turbulent times we currently live in. The internet is a revolution and each of us can use our speech constructively to voice, educate and agitate for change, targeting global crisis."

A global name

In 2020, Koli found herself in the company of former First Lady Michelle Obama when she was chosen by YouTube and the UN for Creators of Change, which brought together 50 creators from around the world to create content on social issues. Along with Liza Koshy and Thembe Mahlab, Koli traveled to India, Namibia and Vietnam to highlight the work being done globally to help further the cause of girls' education. The documentary earned Koli her first Daytime Emmy Award and the 26-year-old became a global brand in her own right.

 

View this post on Instagram

 

A post shared by Prajakta Koli (@mostlysane)

And now this digital creator, who has been an active advocate for women's empowerment, is set to represent India at Google's Impact Challenge and will rub shoulders with the likes of Shakira and Naomi Osaka. "Google has always been such a cheerleader for creators like me. This is another such occasion where they have included me in a conversation that affects so many of us. It's an absolute honor to be in a list that features such powerful global female leaders from around the world. I am very grateful to lend to a cause that advances equity for women and girls around the world and creates pathways to prosperity," she told IANS.

Koli, who stumbled upon YouTube a handful of years ago, has now become a force to reckon with. If her videos make people laugh, her activism has helped create the right noise around causes that need to be heard. The influencer and blogger is one of those content creators who have become a global brand, thanks to their work.

 

Reading Time: 6 mins

Story
Lulu Raghavan: The brand evangelist who helped build some of India Inc’s most powerful brands

(August 16, 2021) How many of us can claim to love waking up each morning and looking forward to going to work? Every single day, for two decades? Be it to catch a 6 am flight or making it in time for an 8 am meeting? That is exactly how Lulu Raghavan feels about her job as brand evangelist and MD at Landor & Fitch, one of the world’s top branding and design consultancies. With the company for over 21 years now, Raghavan has not just grown with Landor but has also helped it flourish in India with noted clients such as the Tata Group, Mahindra Group, Aditya Birla Group, Axis Bank, Digit Insurance, Delhi Airport, V Guard, and Sony Pictures.    Having worked with Landor in the US and UK for seven years, Raghavan moved to India in late 2006 to set up the company’s India office. Over the years, she has become a name to reckon with in the world of branding and design. In 2018, she was invited to be on the design jury of Cannes Lion – the first woman from Landor to do so.  She was also featured in several Harvard Business School case studies; especially for her work in rebranding the Taj group of hotels. Raghavan

Read More

orked with Landor in the US and UK for seven years, Raghavan moved to India in late 2006 to set up the company’s India office. Over the years, she has become a name to reckon with in the world of branding and design. In 2018, she was invited to be on the design jury of Cannes Lion – the first woman from Landor to do so.  She was also featured in several Harvard Business School case studies; especially for her work in rebranding the Taj group of hotels. Raghavan was also invited to Harvard University in 2012 when the case study was being taught for the very first time to a class.  

[caption id="attachment_31140" align="aligncenter" width="634"] Lulu Raghavan[/caption]

However, design and branding weren’t always on her mind, she told Global Indian in an exclusive interview. “Although, my mother sensed my inclination quite early on and recommended that I get into image management,” laughs Raghavan, adding that she was initially looking for a job in the banking and consulting sector. But life had other plans; a casual chat with a family friend led her to landing her first job at Ogilvy Consulting in 1997 as a brand consultant for a salary of ₹7,000 per month.   

“I loved the job. I was working as R Sridhar’s (advertising veteran and former director of Ogilvy India) assistant and reading books on branding from morning to night. I fell in love with branding; this intangible thing that defines a company. The job taught me so much and Sridhar was very encouraging,” she says.   

From Madurai to Bangalore to Mumbai to the world  

Born in a Tamil Brahmin family in Madurai, Raghavan spent the first 10 years of her life in Bangalore. She initially studied at Baldwin Girls School before being moved to Jiddu Krishnamurti’s The Valley School in class 3. “This was a different world altogether. Baldwin is a pretty competitive school, but at The Valley School we were competing against ourselves. When I came first in a race, I was awarded an apple; I was quite flabbergasted,” laughs Raghavan. When her family moved to Mumbai in 1987 she joined Queen Mary’s School.   

[caption id="attachment_31139" align="aligncenter" width="630"]Lulu Raghavan | Global Indian The first medal Lulu Raghavan ever won in a Tiny Tots race at Baldwin Girls High School; it got her into the spirit of competition.[/caption]

Quite the all-rounder since her school days, Raghavan excelled in both academics and sports. The idea to study abroad was first introduced to her by her mother. “She’d gone to the US for her scholarly studies and came away impressed with their way of education. She wanted me to experience it and encouraged me to move to the US for my higher studies.” So, in 1993 Raghavan enrolled at Davidson College (a premiere liberal arts college) on a full scholarship in North Carolina to study Economics.   

Her time at Davidson was defining in many ways: she learnt all about the honor code, about the importance of being original in one’s work, presided over the international student's association, was in the Economics Honors Society and spent six months of her junior year in an exchange program in France living with a French family. “I enjoyed every bit of it. It really shaped my outlook,” she says.   

After college when she didn’t land the job she wanted at McKinsey, she decided to return to India. A chat with a family friend led her to landing a job at Ogilvy under R Sridhar; a year later he persuaded her to do her MBA as it was important to add to one’s qualifications. Soon after her MBA from SP Jain Institute of Management and Research, Raghavan got married to her long-time boyfriend Harsha and the couple relocated to San Francisco in 2000.  

New beginnings

It was here that she landed a job with Landor in its naming department. “We had to identify unique corporate product names and my language skills, experience at Ogilvy, and MBA came in handy,” says Raghavan, who then had to wait for six months to move from an H4 visa to an H1B.   

Three weeks after she joined Landor in January 2001 the dotcom crash happened and massive layoffs began taking place. “Fortunately, my job was safe; perhaps because I represented the future of the company,” she says, recalling the early days of her career. She spent four years working at Landor, some of them closely with the company’s CEO. When her husband moved to New York, her CEO was more than happy to facilitate her move as well and she continued to work from the company’s Union Square office.   

[caption id="attachment_31141" align="aligncenter" width="621"] Lulu Raghavan with her daughters. Photo: Instagram[/caption]

A year later in December 2005, the couple relocated to London and so did Raghavan in her job with Landor. It was here that she was exposed to other nuances of a corporate job such as business development and client management.

“Some of the big projects that I’d worked on from the London office was the rebranding of Jet Airways and Reliance ADAG. I learnt so much here; how pitches are made and how to write proposals. It was extremely fulfilling.”

By 2006 the couple was ready to move again – this time back home to India. But Landor didn’t have an office in the country at the time.   

A leader in the making

“They asked me to build an India office,” says Raghavan. “My boss at the time guided me and was incredibly supportive. But he let me do everything myself and take credit for it too.” Some of her first big projects were for Café Coffee Day and the Delhi Airport. “They were such great learning experiences: I learnt how to manage a people’s brand and the airport was our first space branding project.”   

How Global Indian do you feel?

Lulu Raghavan, who has spent a number of years living in the US and UK, feels quite like the global citizen in terms of her outlook. Yet, she is firmly rooted to her traditions and Indian upbringing. At work, she is equally comfortable switching between her identities as a Global Indian and believes that her time at Davidson College really helped shape her outlook towards her profession.

More marquee brands - Mahindra, Taj Group, Tata Consumer Products, Axis Bank, and National Stock Exchange - followed. When Raghavan began making inroads into the Indian market, she learnt a few important lessons. “I was a woman in the field and a westernized one at that. But I learnt to wear a sari and adapt myself to the market here. It worked like a charm,” she says. Eventually Landor integrated with Fitch (a retail and experience design consultancy) and Raghavan was soon leading a 100-member team.   

A leader in the making

The woman, who has become a doyen in the corporate brand building space, believes that Brand India’s story can be told much better. “Somewhere along the way the diversity, complexity, and paradoxity have been lost. There’s so much depth to Brand India and it all depends on how we unveil its layers,” she says, adding, COVID-19, has given Brand India a huge beating, undoing a lot of positive work done in the last 10 years. 

She believes that each individual that goes outside of India is representative of the country and its image.

“Brand India is much more than just campaigns; it goes much deeper than that. Brand India is our people and it has to be built up story by story,” she says.  

Giving Back

In the last few years, Raghavan has taken to mentoring and has been keenly teaching people all about the power of brands. She also does pro bono work quite often. “Outside of Landor & Fitch I write about personal branding; that is my way of giving back. I am a champion for personal branding for women.” 

Key Takeaways

  • Have clarity on the unique value you’re providing to stakeholders
  • Tell your story powerfully across touch points
  • Brands are much more than logos
  • Personal branding is important for professional growth
  • Brand is a valuable asset

 

 

Global Indian Impact Analysis

Reading Time: 10 mins

Share & Follow us

Subscribe News Letter

About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

Read more..
  • Join us
  • Sitemap
  • Terms & Conditions
  • Subscribe
© 2024 Copyright The Global Indian / All rights reserved | This site was made with love by Xavier Augustin