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Global IndianstoryThe Chaipreneuers bringing Indian tea to the world
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The Chaipreneuers bringing Indian tea to the world

Written by: Global Indian

(Our Bureau, May 21) Indians love their chai and tea exports have created many successful business ventures for decades. But a new breed of entrepreneurs have stepped in to blend technology with tea sourcing and quicken the supply process to ensure tea lovers globally get their first cup within days of production. Meet three Indian startups that are brewing success by redefining tea exports.

Teabox: Kausshal Dugarr-founded Teabox eliminated middlemen and cut down the travel time between the produce and the end consumer from a minimum of five months to a few days. Backed by investors such as Accel Partners and corporate stalwarts like Ratan Tata, Siliguri-based Teabox has sold over two billion cups across 120 countries.

VAHDAM: Founded in 2015 by then 23-year-old Bala Sarda, VAHDAM sells its superfood teas, drinkware and elixirs in 104 countries, raking in a turnover of ₹159 crore. Its clientele includes celebrities such as Oprah Winfrey, Ellen DeGeneres, Mariah Carey, Martha Stewart, and Chris Prat.

Udyan Tea: Three friends — Punit Poddar, Parvez Gupta and Soveet Gupta — started Udayan as an online brand when tea e-tailing was virtually unheard of. Today, they source teas directly from more than 150 estates in India and Nepal and export to over 40 countries.

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Published on 16, Jun 2021

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Srikanth Bolla: An entrepreneur, a leader, and a visionary

(April 17, 2024) Born into a family of rice farmers, entrepreneur Srikanth Bolla's arrival in the world wasn't met with the joyous anticipation one might expect. Visually impaired from birth, some relatives suggested that his parents should abandon him, deeming him as someone who wouldn't be able to help them in their later years. Classmates scorned him as he was visually challenged. He decided to turn his disadvantage into an opportunity and there is no looking back for him. After having fought thousands of odds, today Srikanth serves as an inspiration for countless students and adults. Despite facing numerous challenges, the Global Indian has emerged as a young and prosperous entrepreneur, running Bollant Industries, which has an impressive turnover of ₹150 crore - which incidentally was also funded by former President of India, Dr. APJ Abdul Kalam. "I lack eyesight, but not vision. An entrepreneur's life's a roller-coaster and one needs self-belief," said the MIT alum, whose only aim in life right now is to elevate his company's turnover to ₹1,000 crore within the next three years. Beyond that, he envisions taking the company public through an IPO and securing a listing on the stock exchange. And now, one of

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ot vision. An entrepreneur's life's a roller-coaster and one needs self-belief," said the MIT alum, whose only aim in life right now is to elevate his company's turnover to ₹1,000 crore within the next three years. Beyond that, he envisions taking the company public through an IPO and securing a listing on the stock exchange.

And now, one of India's biggest production houses, T-Series Films, is ready to release a biopic on his life. Titled Srikanth, the movie stars Rajkummar Rao and Jyothika. "I would like for more and more people to know about my journey," said the entrepreneur during the trailer launch of the movie, adding, "I can't wait for the movie to release."

Facing rejections

Picture this: every day, navigating through a maze of muddy puddles, dodging vehicles that seem intent on hitting you, all along a journey spanning four to five kilometers. Now, envision undertaking this daunting task regardless of the season – whether scorching summer, chilly winter, or torrential monsoon – all while coping with visual impairment. Srikanth has done it all.

https://www.youtube.com/watch?v=hvYRbTerSvI

"I had a clear vision since I was a young kid. When the world looks at me and says, ‘Srikanth, you can do nothing,’ I look back at the world and say I can do anything.”," shared the entrepreneur. "Initially, when I was in my village, I didn't have any friends. No one wanted to play with me since I was visually impaired. But, that loneliness made me concentrate on my studies." When Srikanth was seven years old, he enrolled in a school for the visually impaired in Hyderabad. There, he began to flourish academically, receiving the education he rightfully deserved.

Starting with Braille, Srikanth gradually mastered English and computer skills. His journey of learning was remarkable, marked by victories in debating, creative writing, chess, and blind cricket, earning him recognition as the school's top student. Srikanth excelled academically, achieving 90 percent marks with distinction in his matriculation from Devnar School in Hyderabad.

ALSO READ | How Ritika Shah is bringing Ayurveda to everyday life in India and beyond

Challenging the world

He was the happiest that day, but little did he know that the real battle was only just beginning. Despite his academic achievements, Srikanth faced a daunting challenge: his school's policy restricted blind students from studying science and mathematics due to concerns about handling diagrams and graphs. Encouraged to pursue arts, languages, literature, and social sciences instead, Srikanth refused to accept this limitation. With determination, he sought justice through the legal system, supported by a teacher. Ultimately, he emerged victorious as the court ruled in favor of blind students' rights to study science and maths in senior years across all state board schools in Andhra Pradesh.

Entrepreneur | Srikanth Bolla | Global Indian

It was during this time that he got an opportunity to work for Lead India Project, a movement to empower the youth through value-based education, with former President Late Dr APJ Abdul Kalam. The entrepreneur believed, "No one should let their disability interfere with their dreams. One doesn't need eyes to have visions of their career." Undeterred by the obstacles, Srikanth continued to excel academically, achieving a remarkable 98 percent in his XII board exams, leading his class with distinction.

However, despite having the percentage and required qualifications, the entrepreneur was denied admission to the Indian Institute of Technology, where he wanted to study engineering, because of his blindness. "If IIT did not want me, I did not want IIT either," the entrepreneur shared during an interview, adding, "I knew the world had put many obstacles in my path, I just needed to learn to cross them without falling."

 

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A post shared by Srikanth Bolla (@srikanthbollaofficial_)

And so, he started applying to various foreign Universities or an undergraduate programme. Interestingly, he was able to secure admission to four of the top schools, MIT, Stanford, Berkeley, and Carnegie Mellon in the United States, and in 2009 he eventually chose to get admitted to MIT, which proudly recognised him as their first-ever international blind student.

ALSO READ | Asim Bhalerao: The entrepreneur transforming India’s water infrastructure with AI

A visionary

Upon completing his education, Srikanth returned to Hyderabad and founded Bollant Industries in 2012. The company specializes in manufacturing areca-based products while also prioritizing employment opportunities for individuals with disabilities. Bollant addresses a range of concerns including employment, economics, and environmental sustainability. "I left behind a good future in the USA as I wanted to make products using renewable energy, made by the people considered useless, like me. I want to be a leader working to build a future with equal opportunities for everyone, which means providing work for the abled people also, as Bollant is not a commercial enterprise or a charity home, but a social enterprise working for everyone."

The company produces eco-friendly recycled Kraft paper from municipal waste, crafts packaging items from recycled paper, creates disposable products from natural leaves and recycled paper, and transforms waste plastic into usable goods. The company's impactful endeavours attracted the attention of investors, eventually securing funding from renowned businessman Ratan Tata.

https://www.youtube.com/watch?v=OMeuJP5iBWY

"I feel god can give us only starting circumstances, but we make our own destiny. The future is in our hands, we can craft it however we wish. if you want your kids to be in a future where there is equality, you can also craft that future. I have been bothered with the question about what kind of future I want for myself for a long time. I had two choices, I could join a well-established firm, or create my own company - and I chose the latter," said the entrepreneur, adding, "No power in the world can stop an ambitious person from finding success. Disability is when you have sight, but do not have vision."

  • Follow Srikanth Bolla on Instagram, Facebook, Twitter, and LinkedIn

Reading Time: 6 mins

Story
Byju Raveendran: The teacher-turned-entrepreneur helming India’s most valued startup 

(October 29, 2021) Years ago in the picturesque coastal town of Azhikode was a young lad who studied at a Malayalam-medium school. Born to teacher parents, he would often skip classes and learn at home instead. But who was to know that a few years down the line, he was going to become a teacher himself and build a world-class product that brought learning right to one’s doorstep. Byju Raveendran’s success story is fit for a film script. From helping friends with CAT prep to acing the exam himself with minimal preparation, he’s had a flair for business and management and it shows in the success of BYJU’s. The company that this Global Indian built with his wife Divya Gokulnath is today considered one of the most valuable education technology companies. In fact, this entrepreneur has found his fair share of accolades coming his way as well. From being awarded the 2019 Manorama Newsmaker award, the 2020 Ernst & Young Entrepreneur of the Year title, to being listed in Fortune Magazine’s 40 Under 40 and receiving the 2021 Forbes India Leadership Award, he has managed to add many a feather to his entrepreneurial cap. [embed]https://twitter.com/BYJUS/status/1443917078801518592?s=20[/embed] The boy from coastal Kerala

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tune Magazine’s 40 Under 40 and receiving the 2021 Forbes India Leadership Award, he has managed to add many a feather to his entrepreneurial cap.

[embed]https://twitter.com/BYJUS/status/1443917078801518592?s=20[/embed]

The boy from coastal Kerala

Born in 1981 in Azhikode to teacher parents, Byju’s journey was always deeply entrenched in academics. His father was a Physics teacher and his mother a Math teacher at a Malayalam-medium school in Kannur; the same school where Byju studied. The boy would often skip classes, but made up for it by learning at home. He went on to graduate as a mechanical engineer from the Government Engineering College in Kannur before moving to Singapore in 2001 to work with a shipping company. When he’d visit home, he’d often spend time tutoring his friends preparing for the competitive CAT.

Curious to see how he’d score, he took the test twice himself... with minimal preparation. He got through both times having scored 100 percentile and got interview calls from the IIMs. But Byju’s heart lay in teaching and an MBA was not his cup of tea. By 2005 he’d quit his job and moved back to India to teach MBA aspirants and his popularity as a teacher soared. In 2011 he formally set up his company Think & Learn, today BYJU’s parent company. While it initially offered coaching for CAT aspirants, Byju gradually expanded to other subjects as well.

Global Indian Byju Raveendran

Entrepreneurial journey

As business grew, Byju launched BYJU’s - The Learning App, an online offering in 2015; it soon climbed the popularity charts for offering students personalised learning programmes. Four years in the making, the app offered educational material to school students as well as coaching for CAT, NEET, UPSC, GMAT, JEE and GRE. What clicked for the app was how interesting and engaging the educational material was made.

Today, BYJU’s is the largest edtech platform in India with several lakhs of subscribers in its kitty. But according to Byju, they have only reached just 2% of the country’s student population. In an interview with The Week he said, “Education is the best way to make it big and our efforts are to help children become self-learners in order to chart their own journeys. In this segment, the fun is in helping millions think and learn better.”

[caption id="attachment_14419" align="aligncenter" width="640"]Global Indian Divya Gokulnatha Byju Raveendran's wife and co-founder Divya Gokulnath[/caption]

The app’s Knowledge Graphs point students in the direction of how different concepts are related to each other and shows them relevant concepts or information based on what he/she is learning at that point of time. This allows the whole learning process to get personalised as per the student’s learning pace and strengths.

From strength to strength

Today, BYJU’s is one of the most funded education startups in the world with a total of $1.6 billion in funding. Some of its marquee investors include Mark Zuckerberg, Tencent, Naspers, and Mary Meeker’s Bond Capital.

The pandemic and resultant need for online learning has only helped further leverage BYJU’s popularity. The startup doubled its revenue to ₹2,800 crore in 2020; the edtech industry in India is estimated to be worth $750 million. According to an EdTech in India report, the online education in India is projected to increase by 6.3 times by 2022. BYJU’s, thus, happens to be at the right place and at the right time.

Since its launch, the startup (now a decacorn) has come a long way and is now India’s most valuable startup, overtaking even Paytm with a valuation of $16.5 billion.

[embed]https://www.youtube.com/watch?v=z7YdX7-46zI[/embed]

Giving Back

Last year Byju launched an Education for All initiative to make digital learning accessible to millions of children from underserved communities. The programme aims at democratizing education by ensuring that all children get equal access to quality learning opportunities. To this end, BYJU’s signed MoUs with mission-aligned partners like The American India Foundation, Magic Bus, Save the Children, United Way and Vadham Tea. Through this, Byju hopes to impact at least 5 million children by 2025.

Reading Time: 8 mins

Story
The Complete Woman: Nawaz Modi Singhania is shaping fitness in India

(June 5, 2023) Nawaz Modi Singhania, a prominent figure in the field of fitness and wellness, captivates attention with her diverse expertise and achievements. As a versatile artist, yoga expert, fitness trainer, motivational speaker, and spiritualist, her contributions have resonated across various domains. With an unwavering dedication to her craft, Nawaz Modi Singhania has made a profound impact, inspiring countless individuals along the way. The wife of business tycoon Gautam Singhania, Chairman and MD of the Raymond Group, Nawaz's dynamic lifestyle is a testament to her passion and relentless pursuit of excellence. In an exclusive interview with Global Indian, Nawaz opens up about her multifaceted journey, sharing valuable insights into her remarkable career. She is the founder of Body Art Fitness and was the first to offer equipment-based pilates and gyrotronics in India. “No two days are the same for me as I go about my work, which involves so many things. I can certainly never complain about having a dull moment,” she smiles.  Call to action  By her own admission, Nawaz Modi Singhania was tiny, petite and weak from her early childhood days. “In school, when we would line up in front of the physical education teacher to do summersaults and

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00;">Call to action 

By her own admission, Nawaz Modi Singhania was tiny, petite and weak from her early childhood days. “In school, when we would line up in front of the physical education teacher to do summersaults and my turn came, the teacher would just look at me, shake his head, roll his eyes and say, ‘Oh never mind. Just go!’,” recalls the 51-year-old. Those formative experiences helped her realise that she had to take fitness and wellness into her own hands, for the sake of her health and quality of life.   

“Fitness to me is everything – quality of life, health and ultimately - self esteem, in a nutshell. It ensures I turn up as the best version of myself,” feels Nawaz, for whom spreading fitness with all it’s benefits to as many people as she can, is a mission. 

[caption id="attachment_39627" align="aligncenter" width="365"] Nawaz Modi Singhania[/caption]

Childhood in Mumbai 

Born in Mumbai, Nawaz went to pre-school in the New Activity School at Hughes Road. Thereafter from the 1st to the 10th grade, she studied at the Cathedral and John Connon school in Mumbai.  

Her family consisted of her father, her mother – who had left the family by the time she was aged 10, – and an elder and younger brother. “My father is a lawyer. Both my brothers got into the law and are practicing lawyers, my elder brother is a Senior Counsel at the Bombay High Court,” informs Nawaz, who is a Law graduate herself but never practiced it, as she was always passionate about fitness.  

“I was not into sports at a young age, and got into fitness only in college. I was born frail, under-weight, white as a sheet, with the umbilical cord having gone around my neck four times over and choked me as a result; I was thought to be still-born. But you now know that I wasn’t!,” quips Nawaz, who did her Junior College and Bachelor of Arts at the St. Xavier‘s College in Mumbai.   

Thereafter, she studied Law at the Government Law College and the KC Law College, both in Mumbai, and became a Law graduate. “Simultaneously I traveled to America where I got trained and certified as a Fitness Professional at the American Council of Exercise (ACE) and the International Dance Exercise Association (IDEA), where I taught for experience before returning to India to start my own brand (Body Art Fitness centres) in Mumbai,” says the Mumbaikar. 

Carving her niche 

Having no other place, Nawaz, then 21, initially started the fitness centre in the hall of her family home, while her place was being renovated on another floor in the same building. “I first started out just with an Aerobic Studio, with very few classes in terms of variety and also number of batches,” recalls Nawaz, who quickly built up on that to about 25 different routines of completely different genres and many more classes running through the day, seven days a week.  

“Somewhere down the line, I added on a gym and later on, I pioneered the first equipment-based Pilates & Gyrotonics Studio in India. Next came an Aerial Arts Studio, Personal Training, and more,” informs Nawaz. The business soon expanded into a second location, followed by a third and fourth. Different centres would have different facilities, including Aqua Aerobics, Aqua Yoga, Spinning, amongst others.  

“The offerings we have are humongous, and unlike many other centres, which just have a gym offering, we don’t have just one pill for every disease,” says Nawaz, whose fitness centres have a large variety of offerings just in her aerobic workshops. Presently, she runs five centres across Mumbai and has further expansion plans.  

Nawaz’s fitness plan  

“I am a long distance horse,” she says, about her own regimen. “I keep fit by teaching Body Art classes. It is sub-maximal work. On the days I might not be teaching, I get a Pilates workout in,” says Nawaz, who works out six days a week on an average. Depending on what kind of fitness routine she is following or teaching, her taste of music differs. “The music could widely vary from rock, pop, jazz, house, acid, lounge, hip-hop, Hindi, Punjabi, and more,” she says. 

Nawaz specialises in power yoga as well. Ask her which one is more beneficial, yoga or workouts, she says it is important to cross train and engage in a large variety of fitness routines. “A particular workout will work for you, only up to a point – after which both physically and mentally one stagnates and does not see any further tangible benefits,” she explains adding that people get bored of the routine and its monotony. It ends up losing interest and ditch the exercise programme, she says.  

She feels the body has to be challenged differently, for which it’s important to keep engaging in different activities to see the results in terms of fat loss, weight loss, toning, strengthening, flexibility, mobility, health benefits, and more. “Yoga is just one of our many offerings. All in all, we offer well over 30 genres of fitness routines,” informs Nawaz.  

Move away from fitness talk and Nawaz comes across as a very passionate artist and art collector. “Its a very individual and personal journey into the depths of myself, my subconscious and core, crossing back and forth between worlds and realms, breaking barriers and more,” she feels. 

The artist and author 

Nawaz makes it a point to visit art galleries across the world during her travels. “I find art, history and culture intensely fascinating from the point of view of having an insight into the trajectory of mankind from wherever their individual beginning might have been,” she says. 

Elaborating further, Nawaz says unanswered questions about why it is that we are where we are, and why it is that things are the way they are — can all be traced back in a very logical and fulfilling manner.  “I find that riveting. Everything is inter-generationally linked, and to uncover the mysteries of life today, I find that in looking back, I excavate very plausible, relatable answers,” she says. 

Her upcoming book, Time Arrest, published by Penguin Random House, is being launched in August 2023. “It would give the best possible peak into my journey as a life coach,” she informs. 

Juggling so many roles is not easy. For Nawaz, everyday is very different from the last. Focussing on growth and management of Body Art, managing all matters related to her household, her children apart, she handles her father’s requirements and his household as well. “Besides, my varied involvement with the Raymond group of companies, my writing, painting, travel, social and other obligations that need to be met keep me busy,” smiles Nawaz. 

Future plans 

There are many future plans and mini projects in the pipeline, says Nawaz, who feels it’s best to keep them to oneself till they actually materialize. “Call me superstitious, or the fact that energy is very real and if it stays within you, it comes out in the right way, but if it leaves you in the wrong way, it perhaps never manifests. What I do will speak for itself, rather than just my words. Time will tell,” she says. 

Nawaz says she has been lucky enough to engage in all her hobbies adequately. “I am very creative with my hands and fascinated with all things to do with the mind, psychiatry and psychosis,” says Nawaz, who watches TV just for News. For Knowledge, she tunes into Nat Geo and the Discovery Channel! “I consume a lot of educational content on YouTube. When time permits, I enjoy the odd Netflix flick.” 

The Singhania family loves travelling. “I am very well-travelled, though there are a few places I still have on my bucket list. Mostly that’s to do with Safari. The Amazon jungle, Botswana, Madagascar, Brazil are my dream vacays,” she informs. 

Follow Nawaz on Instagram.

Reading Time: 6 mins

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Ramya Ravi: The Harvard educated entrepreneur bringing alive the magic of her grandmother’s biryani

(March 13, 2022) Growing up Ramya Ravi remembers feasting on the fragrant donne biryani whipped up by her grandmother. With each grain of the jeera samba rice coated in her secret blend of masalas and aromatic herbs, the greenish hued biryani left behind memories of its lusciousness long after it had been demolished. But the entrepreneur wondered why the donne biryani that filled her childhood with its deliciousness failed to enjoy its moment in the sun pan India like the Hyderabadi or Lucknowi biryanis. It was this desire to popularise the typically Karnataka style of biryani that led the Harvard alum to launch RNR Biryani as a cloud kitchen bang in the middle of the pandemic. However, the entrepreneur’s gamble paid off and today, RNR is a hugely profitable enterprise with dine in restaurants too. What started off as a cloud kitchen with an investment of ₹5 lakh in late 2020 is now a flourishing business clocking in a turnover of ₹10 crore. With a considerable presence across Bengaluru, RNR Biryani is set to spread its branches to neighbouring states this year. The fact that it was launched in the midst of a pandemic and managed to successfully grow at a

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f a pandemic and managed to successfully grow at a time when the hospitality and F&B industries took a hit, makes it a unique story of spotting an opportunity at the right time.

[caption id="attachment_21258" align="aligncenter" width="670"]Entrepreneur | Ramya Ravi Ramya Ravi with her sister Shweta[/caption]

Born in Bengaluru into a family that owns a chain of hotels, Ramya and her two sisters – Shweta and Raveena – were always encouraged to be independent and come into their own. “We were always taught that it was all about what we brought to the table as individuals,” says Ramya, who schooled at The Valley School before doing her B.Com from Christ College.

“My father would always share stories of successful women entrepreneurs with us from early on,” says Ramya, who went on to do a short-term management course from Harvard University. “As I watched my father work, it influenced me to get into the hospitality sector myself,” the 27-year-old tells Global Indian. She also pursued multiple internships with various establishments and also worked with her father R Ravichandar, which gave her more exposure into the hospitality and F&B industries.

“But I always wanted to start up on my own,” says the entrepreneur, who often wondered why naati style Karnataka cuisine wasn’t celebrated across India; specifically the donne biryani. She launched RNR Biryani (named after her father Ravichandar and grandfather Ramaswamy) in November 2020 along with her sister Shweta as a tribute to their grandmother’s recipe. “The whole idea was to make RNR Biryani a family affair and dedicate it to my father and grandfather.”

Entrepreneur | RNR Biryani

They first began as a delivery-only model from a 200 square feet space in Nagarabhavi in Bengaluru with a single cook, two assistants and an investment of ₹5 lakh. “What gave us the confidence to start up in the middle of a pandemic is the fact that we saw an opportunity to deliver good quality donne biryani at a time when people were ordering in a lot,” says the entrepreneur, adding, “Given that during the pandemic hygiene was paramount, we found very joints that could deliver a hygienically made donne biryani; most of them were the small local joints.”

That became RNR Biryani’s USP – hygienic, authentic naati style donne biryani. Packaged in a blue tin box, RNR Biryani soon became quite popular as the startup tied up with Swiggy for delivery and in their first month clocked in over 10,000 deliveries. Soon, they’d launched their second kitchen in JP Nagar and there was no looking back. A year later, in November 2021, RNR also opened doors to its first dine in restaurant in Bengaluru’s Jayanagar. Today, RNR also has a delivery radius that covers almost every corner of the metropolitan city.

Entrepreneur | Ramya Ravi

So what is it that makes the donne biryani so unique when compared to other biryanis? To start off, it’s more robust in its flavours, says the entrepreneur. “Since it is made with jeera samba rice, as opposed to basmati, the rice itself absorbs the flavours of the masala and herbs very well.” The RNR offers its biryanis in chicken, mutton, and vegetarian variants along with a slew of sides and kebabs, ghee roast, tender coconut payasam and a fusion rasmalai cremeux. Another unique offering they’ve developed is the drumstick chilli, a hit with vegetarians and non-vegetarians alike.

“We also paid great attention to packaging and opted for tin boxes that also become collectibles. It turned out to be a talking point when we first launched our donne biryani in the market,” says Ramya, a trained Bharatanatyam dancer.

As RNR has made its way into the hearts of Bengalureans, Ramya is now set to take her offering to other states as well. “I want to make the naati style donne biryani as popular as the Hyderabadi biryani. The plan is to first introduce it to other South Indian states and popularise it there,” says the entrepreneur, who also loves to travel, explore new places and cuisines in her free time.

  • Follow RNR Biryani on Instagram

 

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How locally-sourced milk becomes world class cheese in the hands of Luigi Avarelli, the cheese-master in Puttaparthi

(October 12, 2024) He came to India for a break; never left, but set up a dharmasala, a dental clinic and now, Luigi Avarelli runs a successful business making varieties of authentic Italian cheeses. Listening to Luigi Avarelli discuss how he runs his cheese business is a lesson in integrity, passion, and ethics. He lives on the outskirts of the Sathya Sai Baba Ashram in Puttaparthi, Andhra Pradesh. He’s been here since 1999 and tells Global Indian in an exclusive, how his tryst with India began. “I had been working for 16-17 hours every day for 23 years in Torino – but I am a native of Southern Italy – Cosenza. I was tired and needed a break. I came to the Sathya Sai Baba Ashram and stayed here. When I wanted to return, Baba told me not to go back and stay back in India. So I went to Italy, sold my business to my nephew and moved here permanently. My wife travels between India and Italy frequently.” Drawn to Satya Sai Baba of Puttaparthi, Luigi Avarelli left behind a chain of successful restaurants in Milano, along with a bevy of sports cars, to begin a new spiritual lease

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ft behind a chain of successful restaurants in Milano, along with a bevy of sports cars, to begin a new spiritual lease on life. Today, his team works amid of whir of gleaming steel, operating top of the line machinery from Italy, with which they produce 500-600 kilos of cheese everyday. It's priced anywhere between Rs 1200 and Rs 1800 per kilo. Avarelli's cheeses make their way across the country to a list of top-tier clientele, including The Leela Palace, and Masque, in Mumbai. Even Mukesh Ambani is reportedly a fan of Avarelli's burratta, and the giant white pyramid-shaped dome in his garden, caught the attention of Prime Minister Narendra Modi.

[caption id="attachment_57766" align="aligncenter" width="342"]Luigi Avarelli | cheese maker | Global Indian Italian cheesemaker Luigi Avarelli[/caption]

Italian Cheese Made in India

When Luigi needed a break, he was working as a manager with a company, running his restaurant [he is also a chef] and is the third-generation cheese-maker in his family, which meant he was in the business of making cheese as well. On his return, after tying up loose ends in Italy, Luigi, with his friend Sai Krishna, decided to build a dharmshala. He says, “We built a dharmshala that provides food and accommodation at a nominal price to 600 people in support of the Super Speciality Hospital built by Sri Sathya Sai Baba. On Thursdays, we provide free food for all the poor in the surrounding area. Then in 2007-08, we built a dental clinic that would provide dental treatment to the poor for free.”

With no Trust funds or any NGO supporting his charitable efforts, he ran out of money in 2013. That is when he decided he had to do something sustainable. “I put my own money and built the structure where my cheese factory is. Sai Krishna helped with the land and I imported all the machinery from Italy.” To counter the heat of Andhra Pradesh, Luigi ensured the walls of the building were two feet thick. The company he set up is called Parthifoods and Caseificio Italia is the brand name under which the cheeses are made and sold.

As for the staff and ingredients, he sourced them locally. “I buy the milk directly from the local farmers and my staff can speak Hindi and Telugu. The vegetarian rennet for the cheese I import from Italy directly.”

Sweet Dreams are made of Cheese

The cheese range made by Luigi includes Mozzarella, Ricotta [low in fat and sodium, it is recommended for low-cal diets and is used to make Neapolitan pastries, Cassatas and Sicilian Cannoli]; Bocconcini and Ciliegine, [both of these are used for salads and appetisers] Mascarpone [excellent for cheesecakes and Tiramisu], Mozzarella “Fior Di Latte” [made from cow’s milk and predominantly used to make a Caprese and pizzas], and Burrata, a product typical of Southern Italy.

I ask why Parmesan cheese is excluded from his list and he explains, “There is no authentic Parmesan cheese in India. In Italy, Parmesan comes from two regions, Parma and Reggio Emilia, in Central Italy: the accurate phrase is ‘Parmigiano Reggiano’. The cows there, the grass they eat, and the milk they produce cannot be replicated in India. What you get here is duplicate Parmesan if it is made here. That is why I do not make Parmesan cheese.”

I buy the milk directly from the local farmers and my staff can speak Hindi and Telugu. The vegetarian rennet for the cheese I import from Italy directly - Luigi Avarelli

[caption id="attachment_57765" align="aligncenter" width="552"]Luigi Avarelli | cheese maker | Global Indian Luigi Avarelli at work. He supplies to some of India's top restaurants and hotel including Araku in Mumbai and The Leela Palace[/caption]

Several hotel chains including The Leela Palace and ITC Gardenia were his clients when he started. While the former still buys their cheese from him, the latter no longer does – a fact he attributes to the changing staff who come with their preferences. However, he has other hotel groups like the Taj and the Oberoi and smaller restaurants and pizzerias buying his cheese in cities like Bengaluru, Chennai and even Hyderabad. When he started, he would personally teach the chefs how to use the cheeses with authentic Italian dishes that best showcased them.

When Luigi started, he was making 30 to 40 kilos of cheese a day in 2014. Today, his factory makes 500 to 600 kilos of cheese every day, all year round. The packaging is kept simple and functional. Depending on the cheese, the price ranges from Rs 1200 to Rs 1800 per kilo. He reiterates that his prices are based on the fact that his cheese is chemical-free, and ethically made with no shortcuts or compromise on the ingredient quality, it is completely natural and authentic. He owns temperature-controlled trucks, through which the cheese is transported with the temperature at a steady 4 degrees Centigrade. “How can cheese makers in India send cheese by train without any cooling? Plus, the cold storage trucks here are at -18 degrees which is too cold for cheese. Hence, I bought my trucks to transport the cheese the right way,” he states. When his business grew, Luigi brought in more machinery from Italy in 2016-17. He would like to expand his reach of customers but logistics are a challenge he says.

Luigi sends his trucks to Bengaluru twice a week and prefers to work with customers who understand the authenticity of his products and the value they add to their dishes. He says, “My goal is not only to make money; it is tough to work with those who don’t understand what I do. Other cheese brands will last a month or more, mine lasts for only one week.”

True Italian Style

With the cheese business keeping him busy, he still has several ideas for what he would like to do next. “I want to set up a food academy, where I can train people to make authentic Italian food. Here, no one has respect for genuine Italian cuisine. They want to add chilli and spices to everything, and ketchup on their pizza and if you give them the original, they say it is not good. People don’t understand that Italian food is different from Indian food and the spices are not the same. So, when I eat out, I eat Indian food, but if I want to have an Italian meal, I cook it myself.”

[caption id="attachment_57782" align="aligncenter" width="558"]Luigi Avarelli | cheese maker | Global Indian Luigi's staff[/caption]

The olive oil he uses to cook his food comes from the trees in his backyard in Italy. His commitment to authenticity shows in everything he does, not just in his products, but his personal life as well. Not surprising then, that only connoisseurs of true Italian cuisine buy his cheeses. And given the quantities he sells every day; it would appear there are quite a few. One can only hope he achieves his goal of setting up a food academy too someday, so people who love global cuisines can learn how to cook authentic Italian. Till then, they just have to make do with the real cheeses he makes.

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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