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Indian doctor | Dr Venu | Global Indian
Global IndianstoryOn the right foot: UK-based Dr Venu’s surgical solutions give diabetics new lease on life
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On the right foot: UK-based Dr Venu’s surgical solutions give diabetics new lease on life

Written by: Vikram Sharma

(June 2, 2022) Hundreds of patients have passed through the able hands of Dr Venu Kavarthapu since he first began working at King’s College Hospital in London, in 2006. Appointed as an orthopaedic consultant, Dr Venu soon realised, as he treated diabetic patients with foot problems, that surgical options were very limited. More often not, amputation was the only measure. His experiments with External and Internal Fixation techniques remained largely unsuccessful. Dr Venu decided to study the problem himself, developing, over years of extensive research, a surgical technique that revolutionised diabetic foot management. He went on to become the first doctor in the UK to have fully reconstructed a diabetic foot. Now a world-renowned surgeon with over 200 specific complex diabetic foot reconstructions behind him, Dr Venu’s surgical procedure became part of a multidisciplinary Centre of Excellence for Diabetic Foot Management at Apollo Hospital.

“Diabetic foot reconstruction surgery is a very complex procedure and requires advanced fellowship training,” explains Dr Venu, during an interview with Global Indian. “Multidisciplinary diabetic foot team support is also critical. My techniques are now followed across the world to great success,” he smiles. Over the years, he developed rods, plates and screws designed especially for diabetic foot reconstruction surgery. It is, arguably, a revolution in the surgical field.

Indian doctor | Dr Venu Kavarthapu | Global Indian

Dr Venu Kavarthapu

From rural AP to the UK  

Born in Tangutur, Prakasam district of Andhra Pradesh in 1970, Dr Venu’s parents — Srinivasa Rao and Ramadevi, did cloth dyeing work to support the family. The youngest of four brothers and inspired by an older, studious sibling, Prasada Rao, Venu was the only child in the house to choose medical school over engineering. “My mother encouraged me,” he says, by way of explanation. Venu did his MBBS from Guntur Medical College, graduating in 1992 with an interest in orthopaedics.

Travelling to the UK to train in orthopaedics was all the rage in India at the time and like many of his peers, Dr Venu set off for foreign shores. “My elder brother funded my travel to England in 1995,” he recalls. He completed his FRCS in 2003 and then did an MIS and Computer Navigation Hip Surgery Fellowship in Los Angeles. He then returned to London for a Hip Surgery Fellowship and the London Foot and Ankle Fellowship. Following this prolonged training period, Dr Venu was appointed as an orthopaedic consultant at King’s College Hospital in 2006, where the Indian doctor provides specialist services on hip, foot and ankle disorders.

Orthopaedics at King’s Hospital

“When I joined King’s Hospital, I was approached by Professor Michael Edmonds, a world-renowned diabetic foot physician, to become the orthopaedic member of his diabetic foot multidisciplinary unit. I accepted his offer and established the diabetic foot reconstruction service in our unit, which soon became the national referral centre,” says the Indian doctor, who was given the post of an Associate Professor of Orthopaedics, the only one in the entire orthopaedic department at King’s College Hospital, in recognition of his work.

Indian doctor | Dr Venu Kavarthapu | Global Indian

When Dr Venu began working at King’s College Hospital, surgery was not offered as treatment for deformed diabetic foot. Surgery attempts had yielded poor results globally and treatment was limited to “callipers and casts, with some amputations,” Dr Venu explains. “On the other hand, I had seen patients crippled by arthritis and other knee, hip or ankle injuries, all getting back to normal following replacement procedures. I wanted to provide similar surgical solutions to diabetic foot patients so they can be mobile again,” says the surgeon, who established the Hip Arthroscopy (hip keyhole surgery) and small incision Hip Replacement surgery in the hospital.


If the shoe fits… finding surgical solutions  

Today, Dr Venu’s services are sought after the world over, with patients clamouring for his diabetic foot reconstruction surgery. He used the techniques he “had originally designed for midfoot and hindfoot reconstructions and continued to develop surgical techniques for combined midfoot and hindfoot deformity corrections, which became highly successful,” he explains.

Despite the pressing nature of the problem Dr Venu was trying to address, his efforts at a solution were met with resistance and scepticism from clinicians and healthcare groups, who felt his techniques wouldn’t work. “I persevered,” he states, slowly developing the reconstruction process and then publishing research work on the new techniques as well as their improved outcomes. “As the scientific evidence on the success of our techniques became evident, many diabetic foot surgeons globally started visiting my centre to learn this technique,” informs Dr Venu, who went on to establish ‘Charcot Foot Reconstruction Cadaver Workshop’ for surgeons, to provide practical training on the surgical techniques used.

For infected diabetic foot deformities, the Indian doctor developed a ‘Staged Reconstruction’ approach, that involved the first stage of infection eradication surgery, followed by another round three months later, which includes reconstructing the deformity. “This technique has now become the gold standard of treatment across the world,” says the doctor, who runs short visitation fellowship programmes for overseas doctors including those from India. He has hosted about 100 specialists from Europe and USA over the past 10 years.

All diabetic foot reconstructions require extensive and prolonged clinical assessments, patient preparation and surgical planning. “Badly infected diabetic foot deformities are extremely complex to reconstruct, and the treatment is more expensive. The surgery needs to be done in stages and is very meticulous and is similar to the surgery performed for removing cancer tissue,” says the doctor, who runs the only diabetic foot fellowship programme available in the UK and has trained about 10 surgeons over the past nine years since the start of the programme.

Philanthropy at home 

In India, where a large portion of healthcare is provided in the private sector, the common man may find it difficult to afford such care. “The expenses come in the form of doctor consultations and hospital costs. Most diabetic foot doctors in India work in isolation and do not have access to a multidisciplinary team,” feels Dr Venu, who was awarded with an Honorary membership by the Indian Orthopaedic Association in recognition of his services.

Indian doctor | Dr Venu Kavarthapu | Global Indian

To address this issue, the Indian doctor recently set up a charity called UK India Diabetic Foot Foundation- UKIDFF which provides free multidisciplinary team advice from a large panel of experts to the doctors in India on diabetic foot treatment. UKIDFF also has plans to arrange medical camps in India in future and provide free treatment to poor patients with support from philanthropists.

Asked about the cost of the complex surgery, Dr Venu says the hospital costs for diabetic foot reconstructions are variable and depend on the complexity of the procedure. “Routine diabetic foot reconstruction surgeries performed in the early stage of the disease, cost much less. However, late presentation cases often require complex surgical procedures and can be very expensive,” explains Dr Venu, whose wife Lavanya is an IT professional.

A writer and a teacher  

His association with Indian Orthopaedics has been very close since he became a consultant. “I ran British Indian Visiting Orthopaedic Fellowship programmes and hosted over 100 senior orthopaedic consultants from various parts of India in my Hip Unit,” says the specialist, who also appointed many junior orthopaedic consultants from India in his Orthopaedic department for a two-year specialist training.

Keen on spreading his skills and knowledge, Dr Venu regularly pens articles in scientific journals, writes textbook chapters, teaches in webinars and speaks at various national and international meetings. This year alone, he will be participating in 17 webinars and speak in 11 meetings globally. “A large part of my teaching contribution is to India at present,” smiles the father of two, who was elected as the President of Indian Orthopaedic Society UK and most recently as the President of the International Association of Diabetic Foot Surgeons.

His busy schedule leaves him with little time for family. “Going on walks to local greeneries in Kent and London with family, watching TV or movies and playing games is what I do in my free time,” smiles Dr Venu, for whom Europe is the best holiday destination. The Indian doctor ensures he maintains a healthy diet and does physical activities in moderation.

  • Follow Dr Venu Kavarthapu on Linkedin and Twitter

 

 

 

 

 

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vamsikrishna jakka
vamsikrishna jakka
June 3, 2022 3:09 pm

I am proud of my uncle, he is most dedicated towards his work and he is concerned for everyone’s health in our families. I wish my uncle, many more such patents in your kitty in coming years..!

Last edited 3 years ago by vamsikrishna jakka
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  • Apollo Hospitals
  • Diabetic
  • Diabetic Foot Management
  • Dr Venu Kavarthapu
  • Global Indian
  • Indian doctor
  • Indian Orthopaedic Association
  • King’s College Hospital
  • UK India Diabetic Foot Foundation

Published on 02, Jun 2022

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Birubala Rabha: The feminist crusader who took on witch-hunting in Assam

(October 1, 2024) Dharmeswar was burning with fever, his skin hot to the touch. His stomach cramped violently, and waves of nausea left him unable to eat. His mother, Birubala Rabha, was beside herself with worry. Their family was poor, and access to medical help was nearly impossible in the remote, Assamese village of Thakur Billa, where the family lived. As was the norm, the parents carried their son, Dharmeswar, who was also mentally ill, to the local traditional healer. They were told that their son had been "possessed by and had married a fairy, who was also pregnant with his child. When the child was born, the quack said, Dharmeswar would die. He was given three days to live. His heartbroken mother, Birubala Rabha, was left to prepare for her profound loss. Fortunately, Dharmeswar long outlived his three-day deadline. However, his mother Birubala did not want to let the suffering heaped upon her go in vain. With a tiny frame, a girlish laugh and a heart of fire, Birubala Rabha became a one-woman army for the voiceless tribal women in Assam. Her fight was a tough one - she took on the local quacks who held sway over communities

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way over communities through fear and superstition and a society that did not want to accept the truth. But most importantly, she took on the women themselves, once remarking that women can be their their own worst enemies. During her lifetime, she has rescued around 60 women from witch-hunts across Assam, and travelled the state to spread awareness, becoming instrumental in 2015 legislation which criminalised witch-hunting. The Global Indian was nominated for the Nobel Peace Prize (although this didn’t affect her much), and in 2021, received the Padma Shri from the government of India.

[caption id="attachment_57169" align="aligncenter" width="485"]Birubala Rabha | Witchcraft in Assam | Global Indian Birubala Rabha[/caption]

Victim to fighter

After seeing her son and her brother become victims of these quacks, Birubala Rabha realised they were nonsensical at best, and dangerous at worst. But what could Birubala Rabha do? She had known nothing but poverty and deprivation, all her life. Born in 1954 in Thakur Billa, her father died when she was six years old, and the young girl had to drop out of school to help her mother run the house. At the age of 15, she was married off to a farmer, with whom she had three children. After her marriage, she stayed at home, weaving and looking after the kids.

Moreover, there was a time when even Birubala believed there was truth in these witch hunting claims. However, when she heard that a number of women had been branded witches in a neighbouring village, she couldn't sit in silence any longer. "That is when I woke up. I went to the village and found that the women had been abused and were on the verge of being thrown out," Birubala told the BBC. "I met the local leaders and related the story of my son. I told them there were no witches in this world, and the women should not be harassed."

Fighting the witch-hunters

When she began her activism, nobody wanted to take her seriously, but Birubala Rabha was a woman with a mission. Moreover, it was her own gender that suffered the most due these oppressive beliefs (ironically, the Rabhas have a matriarchal society).

Birubala's views made her the object of ridicule. Even her family faced the consequences, and found themselves isolated by their community at home but they stood fiercely by her, joining forces with Mission Birubala to spread awareness. The hill tribes of Assam, the Rabha being one of them, continue to hold a strong belief in magic, witchcraft and animistic rituals. Mysterious or sudden illnesses, especially among children or livestock, are blamed on witches. So are natural disasters, epidemics, and even family disputes. Older women, widows and even women who live alone are usually the targets of witch-hunts, especially if they are seen as socially isolated or 'strange'. And it's the traditional healers or quacks, who dole out advice on everything from illnesses to family disputes, are responsible for perpetuating this system of magical thinking.

A woman on a mission

Birubala abandoned her post at the homestead and began her travels as a crusader. She formed the out Thakurvila Mahila Samity, a woman's association to raise awareness of various social hills, witch-hunting included.  She spoke at meetings, she held awareness camps and went to schools to teach children about the dangers of superstition and the fallacies of witchcraft. She even stormed police stations, demanding that they protect women from this endless witch-hunting. "Women have to fight against superstitions, women have to be vigilant. When you become sick, go to a doctor, not a quack," she has proclaimed. "Don't have blind belief in rituals and worships... Women can sometimes be their own worst enemy."

In 2006, Birubala became involved with the Assam Mahila Samata Society. Five years later, she founded Mission Birubala, a non-profit that comprised social activists, survivors and lawyers. Like the Thakur Billa Mahila Samiti, the aim of the non-profit was to educate and spread awareness against witch hunting, and also to support and protect both survivors and potential victims of witch hunts. Birubala soon observed that witch-hunts mostly target poor women, and superstition was merely a weapon to get rid of people in order to grab their land and properties. Jealousy of someone else's success, property disputes and even resentment of women who did not appear to conform were all triggers.

In 2013, Birubala arrived in Majuli, the world's largest river island, where 35 women had been branded as witches. They had paid huge sums of money to the local quack, who had prmised to "get rid of the devil' - it was either that, or leave the village entirely. "We went to the police, invoked the law, and saved the women. Then we found that this was a money-making racket run by the local quack," Birubala said later. According to the BBC, one victim, Podumi Rabha, had been branded a witch because her husband's pharmacy was threatening the quack's business. "They will always find new reasons to brand owmen as witches," Birubala said. "But don't be scared. Challenge the offenders and report them to the police. This battle is not going to end anytime soon."

Victories, big and small

After years of hard work, much of which brought her ridicule within her community, Birubala's efforts paid off - she has rescued dozens of women from witch-hunts. At the time of her death in 2024, that number stood at 55.

Her biggest victory, however, is the enactment of the Assam Witch Hunting Act of 2015. Now, every offence related to witch-hunting is cognizable, non-bailable and non-compoundable, and comes with a maximum imprisonment of seven years. Birubala Rabha was nominated for the Nobel Peace Prize in 2005, and received an Honorary Doctorate from Guwahati University. In 2021, she was conferred with the Padma Shri.

[caption id="attachment_57170" align="aligncenter" width="422"]Birubala Rabha | Witchcraft in Assam | Padma Shri Global Indian Birubala Rabha receives the Padma Shri from former President Ram Nath Kovind[/caption]

Birubala Rabha passed away in May 2024, after a three-year long battle with cancer of the oesophagus. She was 70 years old. Her passing was mourned widely, and Assam CM Himanta Biswa Sarma expressed his condolences on social media. "Through her untiring efforts to end social evils, she illuminated the paths of scores of women with hope and confidence,' he wrote.

She is survived by her son and brother, both of whom are victims of witch-hunting also. However, they continue to fearlessly lead Mission Birubala, and although they still face extreme hostility, they are determined to keep fighting. They know that's what Birubala Rabha would have done.

 

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Ayo Shanti: The native American in love with the Ganges and the indigenous Indians

(Jun 7, 2023)“I don’t usually talk about this but I think I can talk more freely about it with Indians – I am sure I had many lifetimes in India,” smiles Ayo Oum Shanti,” as she connects with Global Indian from New York City. The founder of the nonprofit World Water Hub (WWH), Ayo was born Roberta Weiri and changed her name later, to be in tune with her spiritual side. WWH began with Ayo’s passion project, The River Project–Ma Ganga (RPMG), which is a convergence of her experiences and fascination with the Ganges, her partner's love for his native country, and her acumen to bring people together to find solutions.   “I was raised to be a citizen of the world,” says the eighty-year-old, who is working to build meaningful communications around water and raise funds for the Ma Ganga project in India. Her nonprofit was created to give local communities from around the world a voice, and the chance to participate and collaborate in developing viable solutions to problems involving rivers and other water related issues.  [caption id="attachment_39678" align="aligncenter" width="414"] Ayo Oum Shanti[/caption]   “We have just officially become part of the Pennsylvania based HSI (Humanitarian Social Innovations) fiscal

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“I was raised to be a citizen of the world,” says the eighty-year-old, who is working to build meaningful communications around water and raise funds for the Ma Ganga project in India. Her nonprofit was created to give local communities from around the world a voice, and the chance to participate and collaborate in developing viable solutions to problems involving rivers and other water related issues. 

[caption id="attachment_39678" align="aligncenter" width="414"]Ayo Oum Shanti | Philanthropist | Global Indian Ayo Oum Shanti[/caption]

 

“We have just officially become part of the Pennsylvania based HSI (Humanitarian Social Innovations) fiscal sponsorship, and are addressing ourselves as HSI-WWF,” she says.   

Passion to make a difference 

Before her retirement, Ayo worked at Memorial Sloan Kettering Cancer Center – one of the top cancer hospitals in the world. It was a setting where shared information and collaboration were at the heart of research to find cures. As a coordinator, Ayo helmed various collaborative and outreach efforts like conferences, seminars, symposiums and PRSS.  

Using this experience, Ayo aimed to create a similar model with HSI-WWH, to solve global water-related problems like floods, drought, pollution and sewage. “I truly believe that there is a solution to all these problems. Education is important. We need to just open our minds to change the situation. Once humanity has the will to make changes, it will happen. Lots can be done with the change of mindsets,” she remarks. 

HSI-WWF works as an open access educational resource. “In essence we are creating a global hub around river restoration and water management for education, sharing information and solutions, and for creating a platform for collaborations,” she says. 

How did it start… 

During her visits to India, Ayo would spend many afternoons at the Assi Ghat in Varanasi. “I love rivers in general but there was something really magical about the Ganges,” she says. This was when the seed of starting a non-profit around water and river restoration germinated in her mind.  

[caption id="attachment_39681" align="aligncenter" width="580"]Ayo Oum Shanti | Philanthropist | Global Indian One of the ghats of the Ganges in Varanasi[/caption]

“There can be thousands of river restoration projects in the world and there could in hundreds in India alone, but there are hardly any platforms to bring all of them together,” says Ayo. “We are creating a space where people (those involved in river restoration and water management) can collaborate and share their experiences of what’s working for them and how others can benefit from those strategies. 

The significance of indigenous communities 

In addition to her NGO, Ayo has plans to establish a think-tank which would focus on the Ganges and other significant water bodies, supporting geo-hydrologic eco-systems worldwide. 

In her last visit to India, she spent a lot of time with the rural communities of Rajasthan. I felt an instant connection with them. “I am grateful to the Gravis (Gramin Vikas Vigyan Samiti) for connecting me to their communities at Gagadi and Bap. I am thankful for the organisation’s generosity to teach me their amazing water management systems and to the community support on so many levels,” she says. 

With first-hand experience interacting with indigenous people in Rajasthan Ayo has learned a lot. She strongly believes that they have the knowledge that we need. “I would like to group these indigenous knowledge-keepers with scientists in the envisioned think tank to come up with sustainable solutions” she says. “We should not be arrogant about our knowledge because indigenous communities have more knowledge than us. Their language is not that much of a barrier - if you want to communicate, you will be able to communicate with them.” 

[caption id="attachment_39682" align="aligncenter" width="344"]Ayo Oum Shanti | Philanthropist | Global Indian Ayo with a person from rural Rajasthan, India[/caption]

World Water Quilt 

To spread awareness on pressing issues, Ayo and her team have big plans for World Water Day 2024. The team is inviting, artists, photographers and poets to share their creations with them. All their creations will then be collated on fabric, in the form of a quilt and presented to the UN on World Water Day 2024 which falls on March 22. “We are hoping participation of creative minds from all over the world. Later, a book featuring the contributors of the project is also being planned,” she informs. 

How Roberta Weiri became Ayo Oum Shanti 

Like some Americans, Ayo follows the shamanic tradition. It revolves around the principle of being devoted to the knowledge and care of other souls and, on nurturing the ecstasy of one’s own soul. 

“20 years ago, when I got divorced, my entire life changed except my name.’ Fellow followers of Shamanism said - “In our tradition when you are starting a new phase of life, you give yourself a new name that’s in harmony with what your intention is for the new phase of life. Why don’t you do the same."

Ayo liked the idea and chose a name which is in tune with her utmost intentions. – “Ayo is an African name that means ‘joy.’ I look at my middle name ‘Oum’ as the music of the spheres and ‘Shanti’ is peace – so these are my intentions,” she says. “Spirituality is my top priority,” she smiles. 

Connection with India 

The spiritual soul nurtures a deep bond with India in her heart. “I grew up in what is called the Unitarian church. Under its umbrella, in Sunday school you spend the first three years learning about other religions before you learn about your own,” she mentions.  

“So, the church used to bring people from other religions to talk about their beliefs,” Ayo says narrating a childhood incident. “I still remember, when I was six, an Indian woman came to give a lecture in a gorgeous red sari. I was extremely shy to speak but very clearly, I remember thinking, I come from where she comes from, although I had no idea where she came from,’ she smiles. That was the first time that Ayo had met an Indian but she felt as if she belonged to her culture.  

[caption id="attachment_39683" align="aligncenter" width="378"]Ayo Oum Shanti | Philanthropist | Global Indian Ayo in Rajasthani attire[/caption]

By the time she turned a teenager she had made lots of Indian friends, and all her friends would wonder, “Why are you so comfortable with Indians?” Perhaps as Ayo believes, she has lived many past lives as an Indian. Later, when it was time to choose a partner, she chose an Indian.  

Impact of early years 

Growing up Ayo was profoundly influenced by her father, a first generation American, an artist, a machinist engineer, and a Spanish Civil War and WWII veteran. “He had a big heart and a deep respect for life, nature, and all humans. It was through him that I learned what it means to have unconditional love,” she shares. Her mother has had an equally powerful influence on her life.
 
“My mother was referred to as a ‘crusader for lost causes’ as she was always searching for common ground in all that she did. She was involved in UN-NGOs and was an organizer for the Gray Panthers - a series of multi-generational local advocacy networks in the United States which confronts many social justice issues,” she tells.  

Her parents’ influences are evident in Ayo’s passion for putting community first. “We (WWF) are functioning out my retirement fund,” tells the change maker for whom ‘future of humanity’ matters more than her own ‘future’. 

Impressive zeal at eighty 

After the birth of her first child, education had taken a backseat for Ayo. “I returned to my college (Hunter College, NYC) after 45 years to get my bachelor's degree," she says excitedly. Ten years later in 2019, she did her master's in EDM (Emergency and Disaster Management).

[caption id="attachment_39684" align="aligncenter" width="488"]Ayo Oum Shanti | Philanthropist | Global Indian Ayo in Kochi[/caption]

 
A published poet and writer, a dancer, choreographer, world traveller, and astrologer, Ayo has held managerial positions in many industries. “If you look at my resume you would say, whoa! What exactly was she trying to do,” she laughs. “All that I have done gives me a broader perspective of different domains of the society,” she signs off. 

  • Follow Ayo Shanti on LinkedIn

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Shweta Pahuja: Popularising Indian snacks in Germany through Just Nosh

(April 6, 2024) In the serene fields of Bihar, the journey of the fox nut, also known as makhana, unfolds like a dance between tradition and innovation. Each year from September, the skilled harvesters begin wading through the tranquil waters of the region's marshlands, delicately plucking the mature lotus seeds from the blooms. Once harvested, the fox nuts are carefully sun-dried on bamboo mats and then each delicate shell is meticulously hand peeled revealing the white kernels within. This superfood - which is a good source of protein and fiber along with micronutrients - has become a favourite among health-conscious people not just in India but in Germany too, thanks to the efforts of entrepreneur Shweta Pahuja, the founder of Just Nosh. "I bring snacks with Indian influence to Germany. Being a snack lover, it inspired me to bring a snack with a purpose and good nutrition to the European market." Fox nuts or makhana have been a part of Indian household kitchens for decades now. She remembers her mom sauteing makhana on the pan for her during her growing-up days. That's how integral it has been to her diet and food habits and she is glad that with more

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She remembers her mom sauteing makhana on the pan for her during her growing-up days. That's how integral it has been to her diet and food habits and she is glad that with more people becoming health conscious, it is found at almost every grocery store. So, when she moved to Berlin with her packets of makhana, her friends in Berlin instantly fell in love with the superfood. This paved the way for her entrepreneurial journey. "The entrepreneur in me thought - why not introduce these nutritious snacks to Germany! This thought led me to find Just Nosh. We aim to provide everyone with a healthy snacking experience with our range of delicious, healthy snacks rooted in nature and culture," the Global Indian said.

Being someone with a sensitive stomach, she launched a company that attributes free of allergens which can be enjoyed by anyone who has trouble finding a product. "Just Nosh brings healthy, vegan snacks with an Indian influence that is truly good for you. We introduce lotus seeds that are an all-time favourite in India," she added.

Bringing healthy snack to Europe

Originally from Mumbai, Shweta moved to Germany in 2016 for love. She met her husband while studying, and marriage brought her to Berlin. Coming from an entrepreneurial family - her dad owned a company in the jewellery business, and she always wanted to start her own company. Having worked in a startup in the beverage industry, she had a fair idea of how things worked. When she moved to Berlin, she brought with her a bag full of Indian snacks - something that her new friends in Berlin gorged on. This led to the formation of Just Nosh in 2020. "A healthy and delicious diet is very important to me personally and I am firmly convinced that this is both possible together. India offers rich and, above all, healthy options, and I'm sure that with the right brand, many Indian snacks can be a hit in Europe," she said in an interview.

However, starting a business in the midst of the pandemic came with its set of challenges. "The prices for shipping from India were very high, which ultimately affected the profit margin. In addition, I neither had the opportunity to meet my producer in person nor was I able to carry out product tests in Berlin," she revealed adding that the first batch that was shipped to Germany was tasted by her parents for flavours.

[caption id="attachment_50556" align="aligncenter" width="539"]Just Nosh Just Nosh[/caption]

Making fox nuts mainstream

Explaining the process of harvesting lotus seeds found in ponds and rivers in eastern India, she elaborated that farmers harvest the seeds once a year. "They collect the seeds from the bottom of the pond, and after the farmers are done popping the seeds, they are then taken to the factories where the producers roast and season the makhana. Once they are seasoned and packed, they are sent to Germany." For Shweta,

Just Nosh, which is currently available in three flavours - one sweet and two savoury - is a completely Indian brand that's shifting the snack market in Europe. Since the snack shelves in supermarkets are just full of potato chips, Shweta wanted to make new snacks known in Germany by offering a better alternative. "That's why we chose the Lotus Pops as our first snack. They are a delicious and healthy snack hit in India and are now available in Germany for the first time. This superfood consists exclusively of plant-based ingredients, contains no sugar or additives, and is 100 percent naturally delicious," she said. Since production takes place entirely in India, Just Nosh also makes a social contribution to the people there.

Shweta Pahuja | Global Indian

"We support the communities in India, the products are produced in India - it's a way for me to give back to my country."

Shweta, who loves spending time with her family, exercising, and watching movies, believes that starting a new venture can be exhausting but it is worth it. Belting out advice to forthcoming entrepreneurs, she said, "Continue towards your goals, be persistent. It's not about the destination but the journey. It will have many hurdles but don't give up because you will see light at the end of the tunnel."

Having become a market fit in Germany, Just Nosh is now planning to expand and bring in more snacks with good nutritional value and quality with Indian backgrounds. "It is important for us to bring the Indian culture in which I grew up closer to the people of Europe."

  • Follow Shweta Pahuja on LinkedIn

 

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Metal meets mettle: How Deepikka Jindal forges the future from tradition with Arrtd’inox

(November 27, 2023) When Deepikka Jindal began Arttd'inox as a passion project, she hadn’t anticipated its transformation into a pan-India eco-conscious lifestyle business. The project grew quickly into a distinguished brand under the JSL Lifestyle umbrella and Jindal now operates 10 stores across the country. The high-end lifestyle brand works with hand-beaten stainless steel and precious metals, employing and empowering heritage artisans from across the country and incorporating ancient methods like hammering, Dhokra, Tarkashi and metal raising, to create a blend of traditional and contemporary designs. The Creative Head and Managing Director of Jindal Lifestyle Ltd, Deepikka Jindal talks to Global Indian about her journey. Hailing from a quintessential Kolkata-Marwari family, her early years were deeply rooted in the rich cultural traditions of her community. She attended Loreto Convent, a renowned school in the city with a strong emphasis on academic excellence and admits she was a shy and timid girl, navigating life quietly. “One of the most important things I learned growing up was my family’s deep respect and a strong desire to carry forward the 'Sanskaras' we were taught. They instilled the belief that 'We are only as good as what we have learnt from those before us

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e 'Sanskaras' we were taught. They instilled the belief that 'We are only as good as what we have learnt from those before us and what we do for those who come after us.' This principle has been a guiding force throughout my journey,” she says.

[caption id="attachment_47067" align="aligncenter" width="270"] Image courtesy: Deepikka Jindal[/caption]

Finding her path

Immersed in this traditional upbringing, being an entrepreneur wasn’t part of the plan at first for Deepikka Jindal. Her primary focus was on nurturing her family, and when the time came, she wholeheartedly embraced her role as a homemaker. At the age of 19, Deepikka married into the illustrious Jindal Steel family. It transformed her life profoundly, and introduced her to a new, diverse set of roles and experiences.

“While fulfilling my duties as a wife and mother, I also had the privilege of travelling extensively with my husband, and gaining exposure to a wonderful tapestry of cultures and environments,” Jindal says. “It enriched my global perspective and broadened my horizons.” These were pivotal life experiences, marking a period of growth and learning.

All the while, she continued to nourish her deep passion for art and culture, first through her upbringing in the culturally vibrant city of Kolkata, and later through her extensive travels. She would channel this by creating beautiful and inviting spaces for special occasions and family gatherings.

Metal Allure

 

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Deepikka Jindal may not have imagined then where this passion would lead her. As she approached her 40s, she founded Arttd’inox as a passion project. Her idea took off. Today, with 10 stores across the country,  Arttd’inox is a distinguished company in its own right under the JSL Lifestyle umbrella. Her mission is to transcend the ordinary, which she does by taking everyday objects and transforming them into elegant works of art.  “This journey allowed me to seamlessly merge my lifelong fondness for design with a newfound entrepreneurial spirit, creating a harmonious fusion of passion and business,” she says.

Jindal’s mission does not end with aesthetics. She is committed to the revitalisation of India's craft traditions by partnering with artisans from diverse regions. Arttd’inox partners with heritage artisans across India, weaving traditions like chasing, metal raising, hammering, Dhokra, Tarkashi, and stone inlay into their stainless-steel creations. “We are empowering artisans to delve deeper into their crafts, encouraging them to explore different materials and techniques while showcasing their work in the global market,” Jindal explains. The artisans are also brought up to date with new designs, motifs, materials and colour combinations, so that their work can meet contemporary demands as well. “This also sparks new product ideas for diverse markets,” she remarks. “By enabling artisans to access new markets and create innovative products, we have contributed to increasing their income, thereby improving their living standards, and supporting their families,” says Jindal.

An eventful journey

With over ten state-of-the-art Arttd'inox stores across India, Jindal admits that her entrepreneurial journey has allowed her to blend her profound commitment to crafting beautiful spaces with her newfound entrepreneurial spirit. This she says is a harmonious fusion of passion and business, and it has been extremely fulfilling. “Through this journey, I have come to realise that we are not merely products of our past but also architects of our future.”

The journey has helped her gain valuable insights into overcoming challenges to achieve a higher purpose. A deeply spiritual person, she has learned to maintain her connection to her spiritual, physical and mental well-being, as she makes strides in the business world. “As I look back on the path that brought me to where I stand today, I am brimming with gratitude for the unique mix of opportunities, challenges, and personal growth that have moulded both my life and me,” says Jindal.

Balakncing act

Deepikka Jindal | Jindal Lifestyle Ltd | Global Indian

A firm believer that neglecting self-care is unsustainable, both in business and personal life, Jindal is clear that taking time for oneself, engaging in activities that bring happiness and inner peace, is imperative. “For me, spirituality is the cornerstone of this self-care journey. Through my spiritual endeavours, I have experienced a profound impact on my personal and professional growth. It has brought a sense of calmness, enhanced my ability to prioritize, and provided clarity for making decisions,” says Jindal who is a staunch follower of Raj Yoga meditation, deeply rooted in the Brahma Kumaris tradition. By prioritising what truly matters and shifting her mindset, she has consistently found a harmonious balance between work and life. This approach has always been her way of dealing with challenges.”

Life lessons

Throughout her entrepreneurial journey, she has picked up some valuable life lessons that have truly shaped her perspective towards work and life. “I have learned that tough times are not roadblocks; they are stepping stones to personal growth,” says Jindal. Maya Angelou’s words, ‘You may encounter many defeats, but you must not be defeated’, have been her “guiding star.” Learning to face challenges directly and keep a constant check on herself is an essential part of her journey. “It helps me adjust, reconfigure and make progress towards my goals, step by step.”

Deepikka Jindal has transformed herself from a timid young woman, to a go-getter, showing resilience when times are tough, and being patient always. “Challenges are not setbacks; they are opportunities to build character and become stronger. I have also come to understand the immense value of working together as a team. Building and nurturing a strong, united team is key. Success is often a group effort, and a cohesive team can achieve much more than an individual.”

Advice for budding entrepreneurs

Build a lasting brand rather than chasing trends, Jindal believes. Resilience and persistence are often the keys to success. “Exercise caution against impulsive decision-making and opt for well-considered choices informed by research and insight,” she says. “Moreover, understand the profound power of teamwork in achieving your entrepreneurial goals. Also, never underestimate the sigknificance of your physical and mental well-being; it not only guides optimal business decisions but also contributes to your long-term health and success. Lastly, incorporate practices like yoga and meditation into your routine, cultivating the calm and focus essential for navigating the entrepreneurial journey,” says Jindal.

[caption id="attachment_47072" align="aligncenter" width="460"] Tiara Centerpiece by Arttd'Inox[/caption]

In the pipeline

Jindal’s plans involve a concentrated effort to solidify the brand’s presence within the national market, focusing on Arttd'inox's reputation as a high-end lifestyle brand celebrated for intricate handcrafted designs, eco-consciousness, and opulent offerings. “We are also enhancing our online presence and collaborating with global artisans and designers for limited edition merchandise. Ultimately, our vision is to make stainless steel a consumer lifestyle brand rather than just an industrial material, enriching everyday life with its exceptional artistry and quality,” she concludes.

  • Follow Deepikka Jindal on LinkedIn and explore Arrtd'inox through their website. 
Story
How entrepreneur Mayank Midha is revolutionising public hygiene through IoT-enabled smart toilets with ‘Garv’

(January 28, 2022): He set out to be an entrepreneur, and inadvertently chanced upon and solved two of India’s biggest problems – bad public toilets and open defecation. What founder and CEO Mayank Midha did was design and launch public toilets that clean themselves with Internet of Technology (IoT) enabled tech. These sensor-operated prefabricated portable toilets come with auto-flush and floor clean technology making the lives of millions of Indians easy since 2015. The man behind GARV Toilets is bringing about a much-required revolution in sanitation that India needs. A Unilever Young Entrepreneur Award 2018 and Global Maker Challenge Award 2019 recipient, the 38-year-old is solving the problem of open defecation in India through his IoT-enabled GARV Toilets. Midha has fabricated around 2,000 toilets in 262 locations across four countries - Ghana, Bhutan, Nepal and India. A business to learn from Faridabad-born and raised, Mayank, an electronics and communication engineering student at Maharishi Dayanand University, joined the family business after his father’s untimely death. “I was 19 when I started handling customer and relationship management at our manufacturing business while my mother managed operations,” says Mayank Midha in an interview with Global Indian. Calling it his first tryst with business,

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eering student at Maharishi Dayanand University, joined the family business after his father’s untimely death. “I was 19 when I started handling customer and relationship management at our manufacturing business while my mother managed operations,” says Mayank Midha in an interview with Global Indian. Calling it his first tryst with business, he learnt on the job while juggling college during the day. “It was a tough time. Juggling two worlds but my mother was a constant source of motivation,” he adds.

After graduation, Mayank landed a job at TCS (2005) through campus recruitment, but within two years, he realised it wasn’t his cup of tea. “The desk job was dull as I kept coding and testing software day in and day out. It had become frustrating. I wanted to be a part of something on the field,” reveals Mayank, who quit and appeared for an entrance test for the Institute of Rural Management Anand (IRMA).

Entrepreneur | Mayank Midha | GARV Toilets | Global Indian

This transition from coding to the social sector was a result of a conversation with a TCS colleague, an alum of IRMA. “Talking to him made me understand that 70 percent of India lives in rural areas, and digital technology is the future. It was enough of a push to join IRMA which gave me a window to a new world,” adds the entrepreneur, who went to work in the social development sector for a few years on various World Bank projects.

By this time, the bug for entrepreneurship had bitten Mayank. He was keen to grow the family business too, as he had been burning the candle at both ends – the business and job. “The fire to take the business to the next level got me off the job rut,” he adds.

As a spectator to farmers’ problems, Midha wanted to build hardware products to help them. Yet, being an unorganised sector where farmers prefer local fabricators, his business failed to scale up. After two years of efforts, he gave up. Problem solving on social issues has always inspired Mayank, thus next, he tried solar lamps (which did not work). “I had to sell some of my assets to repay debts,” Mayank rues.

When a toilet inspired a revolution

Very few life-changing moments have a toilet involved. Yet, in 2015 while using a public toilet at Pragati Maidan, Mayank was left horrified at its state. The idea struck then. “I did some research and got to know that 600 million people in India openly defecate. Despite 10 crore toilets being installed in India, only 45 percent are used. I knew that I had to find a solution,” Mayank adds.

https://www.youtube.com/watch?v=sUce6yQ0Vpo

He brainstormed and GARV Toilets was born in 2015 - portable and easy to clean and use toilets. His earlier manufacturing experience helped in fabricating a public toilet from metal. “Working with Airtel and Telenor, delivering telecom equipment like BTS (base transceiver station) cabinets which resembled toilet cabinets inspired the idea,” smiles Mayank, who had his eureka moment from those nondescript BTS cabinets.

When 2014 saw the launch of the Swachh Bharat Abhiyan, it was the trigger Mayank needed. A year of prototyping followed. “We realised that despite the government spending millions of dollars on public toilets, they became defunct within six months. So, we decided to design automatic toilets that work with sensors, and don’t require any human to physically clean or maintain them,” adds Mayank, who has installed 2,000 Garv Toilets across the country - UP, Bihar, Telangana, Maharashtra and Haryana.

Entrepreneur | Mayank Midha | GARV Toilets | Global Indian

These toilets are Internet of Things (IoT) enabled and are integrated with solar panels, battery packs, auto flush and cleaning technology. However, getting support to accept prefabricated toilets made of steel was a huge challenge. “We kept knocking on the doors of the government and NGOs for two years but found no support. No one was ready to invest. The frustration had started creeping in. That’s when we won a few awards (Sanitation Innovation Accelerator 2016) for the concept, and this international recognition gave me the encouragement to push through,” the entrepreneur adds.

The pilot project kickstarted in 2017 through a CSR campaign, and there was no looking back for GARV Toilets helmed by this tech-sanitation entrepreneur. “After a successful project in Pune, we expanded to Patna and Delhi where we installed them in government schools. We got a great response,” adds Mayank.

Entrepreneur | Mayank Midha | GARV Toilets | Global Indian

The very next year brought huge validation as Mayank won the Unilever award, and the company’s toilet installation shot up to 700. It was the turning point – GARV spread its wings to Africa - Ghana and Nigeria where open defecation is an issue. The CSR-funded project in Bhutan was a huge success too. “It’s great to know that other countries are keen to replicate our model,” adds the entrepreneur, who is currently executing a programme with UNDP under which they are installing them in Syrian refugee camps (Turkey).

Success stories ride on those around, and for Mayank, it was his wife Megha Midha. “She has been my biggest supporter, my first investor - I was almost broke when we started GARV Toilets, she invested ₹10 lakh,” reveals Mayank. Megha, a software engineer has transitioned into resource management, and helps GARV with HR support but works full-time with Nagarro Software as a senior consultant. The father of two – he has a nine-year-old daughter and a three-year-old son - loves to unwind with his children. And to beat the stress of entrepreneurship, Mayank travels, and dabbles in photography.

[caption id="attachment_19268" align="aligncenter" width="800"]Entrepreneur | Mayank Midha | GARV Toilets | Global Indian Mayank Midha with wife Megha Midha[/caption]

To fail and startup again takes courage and Mayank advices, “Find that one thing you want to work upon and stick to it. The timing to introduce a product should be correct.” He now wants to tackle another big Indian problem by transitioning into waste management. “We are looking forward to coming up with a smart sanitation centre where we provide shower facilities and hygiene products like sanitary pads. Not just this, we are also planning to use faecal waste for building material,” Mayank signs off.

  • Follow Mayank Midha on Linkedin

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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