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Indian Entrepreneur | Sana Javeri Kadri | Global Indian
Global IndianstorySana Javeri Kadri: Cultivating change in the spice industry with Diaspora Co.
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Sana Javeri Kadri: Cultivating change in the spice industry with Diaspora Co.

Written by: Amrita Priya

(February 13, 2024) Entrepreneur Sana Javeri Kadri is the founder and CEO of Diaspora Co., a direct trade, single-origin spice company dedicated to improving the spice trade in South Asia. Beginning with just one spice (turmeric) in 2017, her company now sources 30 single-origin spices from 150 farms across India and Sri Lanka, aiming to create fairer opportunities for spice farmers. With offices in Mumbai and California, Diaspora Co. is at the forefront of ethical spice sourcing and building an equitable spice trade.

“The original intent of colonial conquest of the Indian subcontinent was a desire for domination of the spice trade. 400ish years later, as a young woman born and raised in postcolonial Mumbai, working at the intersection of food and culture, I was slowly discovering that not much about that system had changed,” Sana writes on her Diaspora Co’s website.  Mirroring the colourful packaging of products that her company deals in, her website too immediately captivates visitors with its colourful pages spreading radiance like Sana. The young entrepreneur has been empowering marginalised communities by channelling funds, equity, and authority into the hands of Indian and Sri Lankan farmers, with the aim of disrupting an outdated spice trading system.

Sana Javeri Kadri is founder and CEO of Diaspora Co., a direct trade, single-origin spice company making spice trade in South Asia better.

Sana Javeri Kadri

Through extensive taste testing, farm visits, and collaboration with the Indian Council of Agricultural Research, Diaspora Co. sources the finest spices from South Asia, bringing them to international markets.

Solving a big problem

In the conventional commodity trading model, crops from multiple farmers are mixed together at each stage, with quality judged solely on colour and size rather than factors such as cultivation methods, seed varieties, taste, and aroma. Farmers lack control as well as influence over both the price they receive and the ultimate quality of the product. “We’re here to say that the system is no longer good enough – we all deserve better,” remarks Sana.

The Diaspora Co. model guarantees that the spices are sourced from the latest harvest to maintain maximum potency and freshness. Her organisation claims to collaborate with small, multi-generational family farms, providing them with an average premium of three to five times the market rate for their sustainably-farmed single-origin spices. “Each spice takes us anywhere from a few months to several years to source, based on rigorous lab testing, in-field visits, and several tastings,” Sana shares. She is committed to sourcing the finest spices while supporting sustainable farming practices in a mission to revolutionise the spice industry.

Indian Entrepreneur | Sana Javeri Kadri | Global Indian

Sana Javeri Kadri with farmers

Taking up the responsibility

The young entrepreneur has dedicated all her efforts to make her venture successful, driven by the deep desire to uplift the disadvantaged farmers. In 2022, much to Sana and Diaspora Co. team’s happiness, the spice startup raised more than two million dollars in funding from value-aligned investors like Meena Harris of media company Phenomenal, Pentland Ventures, Ben Jacobsen of Jacobsen Salt Co. and Shelley Armistead of hospitality group Gjelina.

 “I’m responsible for 200 farmers who like to look to us for a majority of their income,” an elated Sana had shared after raising fresh funding in 2022. “There’s the world of valuations and growth. And then there’s a world of farms and farmers and things grown in the grounds. In raising this round, I had to constantly think about what honours both of these things.”

Diaspora Co. also appointed a new board of advisers including Ellen Bennett of apron company, and Hedley & Bennett and Food52 co-founder Merrill Stubbs. “I started this company not really to be a unicorn. Our numbers are great and we are profitable. The math makes sense. But I started the company for the impact and flavour and cultural piece,” she mentioned.

Using global education to uplift natives

In 2017, at the age of 23, very confident about the potential for ethically produced high- quality spices Sana dipped her toes into entrepreneurship. Coming from a privileged family and growing up in an environment of entrepreneurship, choosing an entrepreneurial career path came naturally to her.

Sana grew up in a family of successful architects. Her grandfather, IM Kadri, is the veteran architect who founded I.M.K Architects in Mumbai. He has been a key figure behind the creation of iconic buildings across various cities in India, the United States, Russia, the Middle East, Hong Kong, and numerous other locations globally. Sana’s parents Rahul and Shimul Javeri Kadri are well-known architects too.

However, for Sana, the choice of business sector to indulge in came with her own experiences of life. When she was on a full scholarship at United World College of the Adriatic in Italy, she worked on an olive grove one spring and a vineyard the following year.

Later, when she went to study in the US, her on-campus job was on a farm, and that’s when she discovered that she wanted to work in the realm of agriculture. Around that time the US had just discovered turmeric latte (haldi doodh – the time-tested concoction to boost immunity in Indian homes). The youngster realised that the ethnic food and spices of South Asia – the region that she comes from needs more exposure.

Indian Entrepreneur | Sana Javeri Kadri | Global Indian

Sana Javeri Kadri

For the sake of social change

Her family has always believed in social upliftment. “At age 12, my dad taught me the term ‘social change’,” Sana shared in an interview. She merged her discoveries with the values she grew up with to establish her spice startup for empowering farmers.

Motivated by her desire to utilise her privileged global education to create meaningful change as soon as she had finished college, Sana had purchased a one-way ticket to her home-town Mumbai. Immersing herself in seven months of thorough market research, which included over 40 farm visits, she had dedicated herself to understanding the intricacies of the industry. It was during this period that a meeting with professionals from the Indian Institute of Spices Research had reaffirmed her commitment to making a difference in the spice trade sector.

Sana began with a single spice – 350 kilos of turmeric that she sourced from a young farmer who had his farm at the outskirts of Vijayawada. Today Sana and her company deal in 30 types of spices, which they source from more than 200 farmers across India and Sri Lanka. Apart from whole spices, Diaspora Co. has also diversified into masalas and now have an impressive range of products in this segment as well.

 

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A post shared by Diaspora Co. Spices (@diasporaco)

“From our very first day, the big, audacious dream was to grow a radically new, decidedly delicious and truly equitable spice trade, to push a broken system into an equal exchange, and to have a lot of fun doing it,” shares Sana who is busy penning a cookbook of family dishes that are ‘heirlooms and generational gifts’ celebrating 25 family farms across India, Sri Lanka and Pakistan.

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Published on 13, Feb 2024

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Rashmi Bhatt: The Indian percussionist who is making waves across the global stage  

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Rooted in Indian culture 

Born in Gujarat, Bhatt spent his growing up years in Pondicherry studying at Sri Aurobindo International Centre of Education where the seeds of Indian culture were sown deep into the youngster. The experimental nature of Auroville fosters creativity in every sphere of life, and encourages a multitude of artistic expressions. Here, the artistic and cultural life is so intense that one has always a large choice for music, art and culture. That is precisely what drove Bhatt to pursue the art of Tabla under the tutelage of Sri Torun Banerjee. 

After completing his Masters in French Literature, Bhatt won a prestigious scholarship to study Italian Art History in Florence. Following this, he did his Doctorate in the same subject and eventually settled down in Italy. 

 

[caption id="attachment_10819" align="aligncenter" width="480"]Indian Music | Rashmi Bhatt | Cultural Ambassador of India | Global Indian Rashmi Bhatt with Zakir Hussain[/caption]

Having spent the last three decades in Italy, he says, "I am now a transformed citizen of the World while my cultural roots continue to be deeply buried in India. From Indian classical music I have transitioned to World Music collaborating and experimenting fusion between different ethnic groups and their musical languages. Music everywhere is believed to affect our emotions, to involve some kind of arousal. Music is a language that is universal and can evoke many nuanced emotions.” 

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[caption id="attachment_10820" align="aligncenter" width="720"]Indian Music | Rashmi Bhatt | Cultural Ambassador of India | Global Indian Rashmi Bhatt performing with Sting[/caption]

The cultural ambassador 

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Bhatt’s music has led him to perform across several countries such as France, Switzerland, Germany, Denmark, Sweden, Spain, Italy, Dubai, Morocco, and Tunisia. The aritste is fascinated by the possibility of experimentation and fusion between different ethnic groups and their musical languages. 

[embed]https://www.youtube.com/watch?v=L1OOHZwWtrs[/embed]

Spreading the knowledge 

In November 2021 Bhatt has been invited by the University of Calgary, Canada, for a lecture on History of Indian Music and a Workshop on Structures of Indian Scales and Rhythms with Tabla and Sitar. He will also be talking about Dante, the medieval Bard and his influence on Indian poets and writers. 

Talking about how the world of art and music was affected by the pandemic, he says, "The pandemic was and is obviously bad for all of us but it brings out the good too especially if you try to look at the brighter side of things. The world of music has transformed due to the pandemic. The thoughts of artistes have transformed.” However, this musician who divides his time between Rome, Italy and Pondicherry says, that in the long-term the core value chain of the music and art industry is likely to remain largely unchanged.  

Music, dance, and art have given the world a sense of self-awareness, community, identity and solidarity. “We, the people of the world, have a song for every occasion. Flipping through the pages of world history, one finds that music and disease have always been joined at the hip. We will come out of this maze. Just hang in there," he signs off. 

 

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Aiming for the stars

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[caption id="attachment_43973" align="aligncenter" width="621"]Economist | Dr. Aaron "Ronnie" Chatterji | Global Indian Dr. Chatterji with his family[/caption]

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ries. Other ventures include The TiLT (2010), a changemakers summit in Berlin, Dubai and Abu Dhabi, TTOGETHER.co (2012), a disruptive marketing agency that has worked with global powerhouses like PepsiCo, Armani, Diageo, Reliance Group, Tata Group and the governments of Singapore, UAE and India. In 2018 came BlessdBuy.com, a sustainability partner to some of the world's top brands and in 2020, CreativeDignity.org, a platform for India's artisan sector, which was recognized by the World Economic Forum.

 

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A post shared by Akshai Sarin (@akshaisarin)

With such a multi-faceted career, spanning music management to disruptive marketing, creative entrepreneurship and social impact work, it’s hard to see how it all ties together for the social entrepreneur. To him, though, the common thread is fairly clear - the desire to change the way we function as a society - to go from a mindset of scarcity and competition to one that is introspective and generous. All stemming from a spiritual bent developed early on, which led him to meditation, yoga and healing.

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Having grown up “eating crab for breakfast” in the Philippines, Akshai’s parents were surprised when one day, at the age of seven, the social entrepreneur announced he was vegetarian. “I came across a reference to the Buddha, and knew instantly that I didn’t want to perpetuate violence anymore,” he tells Global Indian. His parents dismissed it as a phase but 10 years later, he was still going strong. “Along the way, when I went to the United States to study, I realised I had been vegetarian for 14 years. I didn’t want to reduce my diet to a mindless ritual so I will try a piece of chicken once in a while,” he says wryly. This spiritual bent of mind would go on to shape Akshai’s life and the choices he made.

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The idea for BlessdBuy.com, an e-commerce site that works with marginalised or challenged communities, began in 2014. Yet, it took a few years to materialise and was developed at the THNK programme, which was supported by Tata Trusts. “Getting it off the ground meant dealing with my own mental blocks – the demonising of money. I realised that the answer is not in fighting materialism or consumerism, it’s about using these things to create a new perspective,” says the social entrepreneur. Consumers who become more aware of what they’re buying, and seek ethically-sourced, responsibly-made products, supporting artisans – that was the foundation of his idea. “As a society, we’re trained to turn on each other. We prioritise material well-being and have created a scarcity mindset. To me, that is not a healthy way to live as a species,” says the founder.

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Akshai has been recognised as a Young Indian Music Entrepreneur of the Year 2009 (runner up) by Rolling Stone Magazine & British Council. He also received CII & Ministry of Commerce 'GES Award of Recognition’ for ‘Developing and Growing the Market for Indian Content through Global Collaborations and Disruptive Marketing (Top Under the Age of 35)’.

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From Meerut to Melbourne: Professor Suresh Kumar Bhargava is creating a new league of scientists

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estigious award in engineering, the 'CHEMECA medal'. "I am happy and honoured that I can train the next generation of scientists," shares the professor, as he talks about his 30 years in academia with Global Indian.

Academically inclined

Hailing from Meerut in Uttar Pradesh, Professor Bhargava’s father worked as a station master in the Indian Railways. Growing up in a middle-class family, the young academician was keen to do better at studies. "I was a bright student and my teachers encouraged me a lot. It was one of my school teachers who first introduced me to Chemistry," share the academician.

Having discovered the world of elements and chemicals at an early age, Professor Bhargava was completely fascinated by Chemistry’s contribution to everyday life of an average man. "I realised that almost everything around us is somehow related to Chemistry. When we are very happy or sad, we tend to cry - which is nothing but a chemical reaction. Similarly, when we are stressed, it is again a chemical reaction in the brain. I am a scientist now and know much more than what I did as a young student - but Chemistry still fascinates me," he smiles.

Academician | Professor Suresh Bhargava | Global Indian

The sudden death of his father due to an accident left the family shattered. Still pursuing his master’s, the idea of leaving his studies and taking up a full-time job did cross his mind. But it was his teachers who convinced his mother to let him carry on with his studies. "They took care of all the expenses," shares the academician, who topped his university that year.

Road to the UK

Upon finishing his master's, he became a lecturer at the young age of 19. Interestingly though, the esteemed academician of today had other ambitions as a young man. "When I was a kid, I dreamt of becoming a pilot someday. I cleared the Services Selection Board (SSB) examination to join the Indian Air Force. However, my family believed that I should not join the armed forces, and so I didn't go," he reminisces.

As he started taking classes, he realised that most of his students were his age. "So rather than becoming their teacher, I decided to teach them as a friend. And I was a very popular professor," he laughs. However, his destiny was yet to reveal some interesting plans.

[caption id="attachment_26913" align="aligncenter" width="620"]Academician | Professor Suresh Bhargava | Global Indian Professor Bhargava being conferred with NRI of the Year award, 2017[/caption]

Recalling one of the happiest moments of his life, Professor Bhargava says, "It was on May 15, 1979, when I received a letter from the British Council announcing that my application to do a PhD in the UK had been approved." The British Council offered to place him under a very esteemed English scientist and former president of the Royal Society of Chemistry, Professor Eddie Abel, and pay him a handsome salary. "It felt like all my prayers were answered," shares the academician, who started his PhD programme at the University of Exeter the same year.

While most people take five years to finish their PhD, he finished his research work in just three years. "Professor Abel was very impressed with my work, which was published in various scientific journals. When it was time for me to leave for India, he asked me to stay back. However, I had a contract with the University Grant Commission, and I had to return," shares the professor.

Land Down Under

Although he returned to India and rejoined his university, he knew he was meant for greater things. "My university management also encouraged me and I left for the UK again. My mentor spoke to his peers at the Australian National University and that is how I landed in Canberra in 1983," shares the chemistry scientist.

Australia became his new home. With ground-breaking research work and 500 authored/co-authored journal articles, he made a splash in the new country. His research and scientific insights not just aided the big companies, but even helped governments solve many issues. In 1990, he joined the Royal Melbourne Institute of Technology (RMIT) and established the Centre for Advanced Materials and Industrial Chemistry (CAMIC), a state-of-the-art research centre.

[caption id="attachment_26914" align="aligncenter" width="600"]Academician | Professor Suresh Bhargava | Global Indian Professor Bhargava with S Jaishankar, Minister of External Affairs of India[/caption]

For his research, Professor Bhargava holds 12 patents, including one for gold-based metallodrug for cancer treatment. "When my mother was very ill, she only took ayurvedic medicines. One of her medicines was swarna bhasma, which is gold ash. That got me thinking about how metals affect the human body, and I started my research on how gold can be used as a medicine. We found that gold was about 200 percent better for cancer treatment than the drugs which are currently used. I am still working on the research to develop the medicine," he explains.

Living by the principle that his research should contribute to enhancing the environment, the professor also developed a nanotechnology mercury sensor to monitor the toxic smoke emission from refineries for industrial use.

In a career spanning over 30 years, Professor Bhargava has supervised more than 60 PhDs. His teaching methods don't just help his students excel in academics, but also make them industry-ready. A living bridge between India and Australia, the professor was conferred the PC Ray Chair by the Indian National Science Academy in 2014. He recently developed an award-winning PhD programme that connects laboratories of the Indian Council of Scientific & Industrial Research (CSIR) with RMIT, giving the PhD scholars in India a platform for high-quality research.

[caption id="attachment_26915" align="aligncenter" width="660"]Academician | Professor Suresh Bhargava | Global Indian Professor Bhargava with the molecular engineering group at RMIT[/caption]

"A career in academics gives you a unique platform. You meet new students every year, but at the same time, it gives you a chance to work on many research works. As a professor, I have always tried to teach my students how they can become innovators and use their research to better the lives of people and the planet itself," shares the professor, adding, "In Indian philosophy, we use the term guru for someone who helps his disciples with all-round development. I am aiming to be a guru for my students."

  • Follow Professor Suresh Bhargava on LinkedIn

Reading Time: 8 mins

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Simit Bhagat: Preserving Bhojpuri folk music and popularising migration genre

(July 24, 2024) Itna bata ke jaiyo, kaise dinwa beeti ho ram (While you are going, tell me how should I spend my time?) It’s a woman’s cry, pleading with her husband or lover, who is moving to foreign shores as an indentured laborer, to return home soon. More than 100 years later, these words of pain and longing have been kept alive through Bidesia — a genre in Bhojpuri folk music, loosely translated as “migrant.” Passed down through generations, this oral tradition is preserved in the heartland of Uttar Pradesh and Bihar by local artists. An art form that Mumbai-based documentary filmmaker Simit Bhagat is working to safeguard and conserve. “Bidesia is a form of Bhojpuri folk music that emerged in the mid 1800s when many men from UP and Bihar migrated to British colonies as indentured labourers, leaving their women in perpetual waiting and anguish. Music served as a balm for their pain and longing,” Simit tells Global Indian. To prevent this music from fading into obscurity, he made a 90-minute documentary, In Search of Bidesia, in 2019. The film premiered at the Dhaka Film Festival and won the Best Music Documentary at the Royal Anthropological Institute Film

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The film premiered at the Dhaka Film Festival and won the Best Music Documentary at the Royal Anthropological Institute Film Festival in the UK in 2021.

[caption id="attachment_53171" align="aligncenter" width="694"]Simit Bhagat | Global Indian Simit Bhagat with a Bhojpuri folk artist[/caption]

A chance encounter with local artists in a village in Uttar Pradesh introduced Simit to Bhojpuri folk music, a genre largely unknown to the broader population. This instant connection nudged him to explore more and led him to the home of renowned artist Mahendra Mishra in Chhapra, Bihar. The three-day stay to record music inspired Simit to share the stories and melodies of these local artists. “He told me he doesn’t care about money, but he wants his music to reach people. Those words stayed with me. If I can help bring their music to a wider audience or give these musicians a platform, that would mean everything,” says Simit, who founded The Bidesia Project.

"The songs have been in the veil of oblivion for too long. It’s time the world knows about Bhojpuri folk music," he adds.

Journalist-turned-social development practitioner

With his roots in Konkan, Simit considers himself a Bombay boy after his parents settled in the city for a better life. A chance encounter with a journalist in his neighbourhood during his childhood left him in awe of the profession. “Seeing his confidence and authority, I was spellbound. That’s what first attracted me to journalism,” says Simit, the youngest of three siblings. A diploma in journalism opened up new horizons, shaping his worldview and landing him a job at the Times of India on the environment beat. After five years, his passion for social impact and development prompted him to pursue a master’s in Society and Development at the University of Sussex. His year in Brighton broadened his perspective on development issues and taught him to enjoy life more.

Simit Bhagat | Global Indian

Armed with newfound knowledge, Simit returned to India in 2011, eager to make a tangible impact. “I wanted to move beyond research and apply what I had learned on ground.” He joined a UNDP project with the Mangrove Foundation in Sindhudurg, Maharashtra, to sensitise community on marine biodiversity. In the small town with limited social life, he’d spent weekends exploring nearby areas on a colleague’s bike with a camera in hand. This led to his first documentary, My Disappearing Farms, which addressed Sindhudurg farmers’ declining interest in farming, causing the next generation to seek small jobs elsewhere. “That’s how my journey into visual storytelling began,” Simit reflects.

Brush with Bhojpuri folk music

Later, he joined Tata Trusts, travelling across the country to identify organisations and fund their projects. Simultaneously, he satiated his creative side. “I’d always carry a camera and shoot short videos.” One such program visit took him to Delupur village in Jaunpur district in Uttar Pradesh, where he discovered Bhojpuri folk music for the first time. “I was fascinated. Everyone in that village could play an instrument and sing,” he recalls. He immediately recorded the performance on his phone. Even months after returning, the music stayed with him. “I often listened to the recording, and something in me urged me to dig deeper into this,” says Simit, who has been passionate about music since childhood.

In 2017, Simit took a short break to explore Bhojpuri folk music. “I crisscrossed across UP and Bihar on my bike for 15 days, starting from Allahabad and travelling through Ghazipur, Benaras, Buxar, Ballia, and Lucknow. With no plan, I’d randomly land up in villages inquiring about local artists. The universe conspired and I kept meeting one artist after another, recording their music. By the end, I had recorded 1 TB of footage,” smiles Simit.

https://www.youtube.com/watch?v=7v7jrygBRg8

Bhojpuri folk music is an oral tradition passed down through generations. “It’s an expression for people who have songs for different seasons and reasons,” says Simit, adding that Chaiti songs are sung during Ram Navami, while Kajri songs celebrate happiness and prosperity during the month of Sawan. Ropani songs resonate through farmlands during the sowing season. He recorded 92-year-old Saraswati Devi singing Jatsaar, songs of the grind mill. “Since grinding is arduous and requires physical energy, the women sing to encourage themselves, with themes of pain, migration, nature, and seasons,” Simit explains. Passed down to her from her mother, the song held a special place in her heart. “A few months later, she passed away and I realised if I hadn’t recorded it, it would have disappeared into oblivion. That’s when I understood the importance of preserving the intangible culture.”

Bidesia music – songs of migration

One form of Bhojpuri folk music is Bidesia – migration songs. While many people from Bihar and UP currently take blue-collar jobs in metro cities, Simit says this migration trend isn’t new. “During colonial times, people from UP and Bihar migrated to British colonies like Fiji, Mauritius, and Suriname as indentured laborers on five-year contracts,” he reveals. After slavery was abolished, plantation owners needed workers to maintain sugar production, the colonial empire’s main source of income. “They sought docile, abiding labourers and even tried Chinese labours but failed. Dubbed the Great Experiment, British officials turned to Indians who were reported as hardworking,” explains Simit, who found this information documented in the UK Archives during a visit to London.

In the hope of a better life, many people from these states agreed to leave for foreign lands. Calcutta being the nearest port, saw large numbers shipped out. “Since this region was impoverished and people couldn’t read or write, many false promises were made,” Simit reveals, adding, “Those taken to the Dutch colony of Suriname were told they were going on Sriram’s yatra, and Mauritius was referred to as Maarrich Taapu, stating it was a two-hour journey.” But it took them months to reach their destinations. Many died on the journey due to harsh conditions, as most had never even left their villages.

https://www.youtube.com/watch?v=DXKySjb-QVg

The migration to distant lands led to many broken families. With no letters, women waited for their lovers and husbands to return, giving birth to Bidesia music. “These were songs of separation and longing that women felt. Interestingly, certain songs are from a man’s perspective, explaining to women the reason for migrating to foreign lands.”

The migration to British colonies included not only men but also some women, particularly widows. “With no social standing, these women often took the recourse of migrating to foreign lands. Moreover, they were paid higher wages than men due to the skewed sex ratio in places they were taken to, to maintain balance in society,” explains Simit. Upon arrival, indentured laborers would wake up at 3 am and work in the fields all day. Even after the expiration of five-year contracts, these labours had no way to return home. “With limited or no money and their documents controlled by plantation owners, escape was nearly impossible. It was more like a trap, and many committed suicide upon realising they had no means to return,” Simit reveals.

The women continued to wait for their men to return, singing songs that were passed down to generations. Over time, oral traditions are dying with the emergence of popular music, which makes it crucial to preserve and conserve them. While migration now primarily occurs within the country, Simit notes that even the lyrics and music of Bhojpuri folk have evolved. However, he quickly points out, "Bhojpuri folk music is pure and nothing the popular Bhojpuri music. The local artists don't consider it an art form."

https://www.youtube.com/watch?v=T2H2uQd1u4s

The Bidesia Project – Promoting local artists

After two weeks on the road, Simit had amassed enough footage to realise that a 90-minute film couldn’t do justice to the many local artists he encountered. “I knew it required a larger initiative to systematically document this music before it vanished. I wanted to create an archive where people could access and understand this music. That’s how the Bidesia Project was born.” As part of the project, Simit continues to record music when he can and uploads it to YouTube for wider reach. He often finds an audience among people from the Caribbean looking to reconnect with their roots. “These songs serve as a common thread connecting people from UP and Bihar, both in India and abroad,” says Simit.

[caption id="attachment_53173" align="aligncenter" width="669"]Simit Bhagat | Global Indian Simit Bhagat[/caption]

Through the Bidesia Project, Simit aims to conserve and preserve Bhojpuri folk music, which is at risk of disappearing. “There’s so much work to be done, and I don’t think we’ve even covered one percent of it due to my struggle to balance work with passion,” says Simit, who runs an award-winning creative agency. He plans to scale up the project by adding more resources, ensuring it is not reliant on just one person.

Simit, who loves swimming and traveling, is also learning electronic music production. “I have a deep connection with music, which drew me to Bhojpuri folk music even when I didn’t understand the language. Now, I want to bring this music to a wider audience and lift it from the shadows of obscurity.”

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Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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