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Indian Scientist | Rattan Lal | Global Indian
Global IndianstoryRattan Lal: From childhood farmer to godfather of soil science
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Rattan Lal: From childhood farmer to godfather of soil science

By: Amrita Priya

(October 22, 2024) From the sun-drenched fields of pre-partition Punjab to the prestigious halls of academia in the United States, Rattan Lal’s journey depicts how Indian experiences can transform global challenges. Once a child farmer toiling on his family’s modest land, he has risen to become a leading figure in improving food security for over two billion people.

Recently honoured with the 2024 Gulbenkian Prize for Humanity, Lal’s groundbreaking research in soil science is reshaping the understanding of sustainable agriculture and its vital role in addressing pressing global issues, inspiring hope and possibility. With a career spanning more than five decades, his accolades include the Nobel Peace Prize, the World Food Prize, and the Padma Shri, among others. In 2014, he was recognized in the Thomson Reuters list of the World’s Most Influential Scientific Minds. In 2022, U.S. President Joe Biden appointed this Global Indian to the Board for International Food and Agricultural Development (BIFAD), making him a key advisor on global agricultural policy.

Indian Scientist | Rattan Lal | Global Indian

Dr Rattan Lal

In a world where the stakes have never been higher, Lal serves as a guiding light, advocating for the respect and dignity of agriculture to attract the next generation. “The agriculture profession must be given the respect and dignity it deserves,” he emphasized in an interview, highlighting his commitment to a holistic vision of agricultural innovation that encompasses business, academia, and industry globally.

From refugee to renowned scientist

Born in 1944 in British India’s Punjab region, Lal’s early life was shaped by hardship and displacement. His family, subsistence farmers, lost their land during the partition and lived in refugee camps for two years. Eventually resettling in India, the Lal family farmed less than two acres of semi-arid land, facing the daily struggles of smallholder farmers—droughts, poor soil quality, pest infestations, and a lack of modern agricultural tools. It was here, as a child farming on the family land, that Lal first became aware of the fragile relationship between soil and sustenance.

These early experiences sowed the seeds of his lifelong passion for soil management, driving him to explore ways to improve soil productivity, particularly for smallholder farmers like his own family.

“My interest in soil and its management goes back to my childhood, growing up on a family farm in north-western India. During those times without fertilizers, tractors, or electric pumps, the wellbeing of families depended on soil and its ability to produce crops.” – Rattan Lal

Education in India and abroad

Indian Scientist | Global Indian

Dr Rattan Lal during his days as a student

Lal earned his B.Sc. degree from Punjab Agricultural University and his M.Sc. from the Indian Agricultural Research Institute. A significant moment came in the 1960s when an Ohio State University professor noticed his talent and arranged a scholarship for him to pursue a Ph.D. in soil science, which he completed in 1968. This marked the beginning of an illustrious career that would span over half a century, leaving an indelible mark on global agriculture and environmental science.

Early Career – In Nigeria

One of Lal’s most formative experiences came during his time as a soil physicist at the International Institute of Tropical Agriculture (IITA) in Nigeria. It was there, while studying the effects of deforestation on soil health, that Lal made a groundbreaking discovery: removing trees and vegetation caused the organic carbon and essential nutrients in the soil to disappear, rendering the land barren. In response, Lal developed practices such as mulching, no-till farming, and cover cropping to restore lost nutrients and organic matter, effectively regenerating the soil’s fertility.

His findings not only revolutionized local agricultural practices but also attracted global attention. Scientists from around the world travelled to Nigeria to see his experimental plots, marveling at how Lal had managed to bring degraded soils back to life. This research laid the foundation for his future work on carbon sequestration, showing how soil could serve as a natural sink for atmospheric carbon dioxide, thus playing a crucial role in mitigating climate change.

Indian Scientist | Global Indian

Dr Rattan Lal with farmers at a research site in Nigeria

Returning to Ohio: Leading the world

In 1987, Lal returned to Ohio State University, where he established the Rattan Lal Center for Carbon Management and Sequestration. Over the next several decades, his research focused on transforming degraded soils into healthy, productive ones—not just for agricultural benefit but for the greater ecological good. His models demonstrated that by restoring soil health, humanity could double global annual grain yields, reduce the land area used for grain cultivation by 30 percent, and significantly lower the need for chemical fertilizers, which contribute to environmental degradation.

In 2004, the scientist published a landmark paper in Science titled “Soil Carbon Sequestration Impacts on Global Climate Change and Food Security.” In this paper, Lal was one of the first to assert that restoring organic material to the soil could help remove carbon dioxide from the atmosphere. “Soil can be a powerful tool in mitigating climate change,” Lal argued. This idea has since become a cornerstone of climate change mitigation strategies and remains one of the most cited works in environmental science.

He continues to be ranked as a highly influential researcher, with over 1,000 peer-reviewed journal articles and more than 100 books (written and edited) to his name.

Indian Scientist | Rattan Lal | Global Indian

Dr Rattan Lal is considered the godfather of soil science

Work that aligns with the UN’s 2030 Sustainable Development Goals

Lal’s five decades of work are deeply aligned with the United Nations’ Sustainable Development Goals (SDGs), established in 2012, particularly those focused on eradicating hunger, combating climate change, and ensuring sustainable ecosystems.

He pointed out that one oversight of the Sustainable Development Goals is that the word “soil” is not specifically mentioned in the primary language of any of the 17 Goals, although the word “land” is included in SDG15.

“It is now widely realized that protecting, managing and restoring “Soil Health” is essential to achieving several SDGs (such as #1;2;13;15 and others). The focus on improving soil health can still accomplish several SDGs in the remaining years.” – Rattan Lal

His pioneering research in regenerative agriculture and soil carbon sequestration directly addresses SDG 1: No Poverty by improving the livelihoods of smallholder farmers, as well as SDG 2: Zero Hunger, significantly enhancing global food security through sustainable farming practices. By focusing on restoring soil health to mitigate climate change, his efforts resonate with SDG 13: Climate Action. Moreover, his advocacy for ecosystem preservation supports SDG 15: Life on Land. As Lal aptly puts it, “Good diet is also good medicine,” highlighting the critical importance of nutrition-sensitive agriculture in achieving these global goals.

Indian Scientist | Rattan Lal | Global Indian

Dr Rattan Lal at field work in Ohio

Giving back to farmers and the earth

Despite his academic achievements, Lal has never forgotten the struggles of smallholder farmers like his own family. His life’s work has been about giving back—both to the earth and the people who depend on it. His techniques for restoring soil health are now used across continents, from Africa to Asia to the Americas. More than two billion people have benefited from improved food security due to his soil-centric agricultural methods.

“Keeping food prices low is important but it should not come at the cost of farmers’ livelihoods or the degradation of our planet’s soils.” – Rattan Lal

As a prominent advocate for sustainable agriculture, he has worked tirelessly to ensure that his findings translate into actionable policies. In 2021, he and his team launched the C-FARM project on carbon farming, aimed at providing field-based validation of how soil can capture and store carbon dioxide.

Through his leadership, initiatives like Living Soils in the Americas have emerged, creating international collaborations aimed at preserving and enhancing soil health.

Indian Scientist | Rattan Lal | Global Indian

 

A lifelong mission

At 79, Dr Rattan Lal continues to advocate for policies that support sustainable agriculture, serving as Chair in Soil Science and a Goodwill Ambassador for the Inter-American Institute for Cooperation on Agriculture. Though his many accolades, including the 2024 Gulbenkian Prize, recognize his contribution to protecting the planet’s future, Lal believes the work is far from over. His vision for the future involves continued global cooperation to further soil management, ensuring that future generations inherit a planet capable of feeding its people while thriving ecologically.

Dr Lal not only bridges the gap between traditional farming practices and modern science but also serves as an inspiration for the diaspora to leverage their Indian experiences and knowledge for global betterment.Indian Scientist | Rattan Lal | Global Indian

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  • Climate Change Mitigation
  • Indian scientist
  • Indians abroad
  • Indians in USA
  • SDG Goals
  • UN SDGs

Published on 22, Oct 2024

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Sanya Malik: Breaking barriers in Mumbai’s art world through Black Cube

(October 30, 2023) This November, curator Sanya Malik, founder of Black Cube, an alternative art gallery in Delhi, is about to make her mark on the Mumbai art scene. But her journey in the art world goes beyond the debut. It's a story of passion, determination, and a mission to make art accessible to all. In this article, we delve into Sanya Malik's fascinating journey and her unique approach to art, featuring celebrated artists like Jogen Chowdhury who will be part of the upcoming exhibition, and artworks in bronze and stainless steel. Art possesses the remarkable ability to establish deeply personal and subjective relationships with those who engage with it. It serves as a unique language that transcends words, often revealing the complexities of our contemporary world and the societal challenges we grapple with. Her early years were steeped in a profound connection to the art world. “My family's close associations with modern and contemporary artists exposed me to the vibrant tapestry of Indian paintings and sculpture from an early age. This enriching experience afforded me the unique opportunity to forge personal bonds with some of my most admired artists,” Malik tells Global Indian. [caption id="attachment_46384" align="aligncenter" width="484"] Sanya Malik[/caption]

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r">Global Indian.

[caption id="attachment_46384" align="aligncenter" width="484"] Sanya Malik[/caption]

After graduating from Central Saint Martins in London, Sanya decided to try curation. She went on to do a Master’s at the Royal College of Art, London. Her interest lies in understanding the visceral impact that art can have on people. “I am perpetually drawn to artworks that possess a multifaceted quality, ones that are intricately layered with the nuances of our era. These are the works that, to me, carry the echoes of not just the artist's creativity but also the resounding voice of our times, encapsulating the struggles, the aspirations, and the cultural zeitgeist,” she explains.

Creating a Platform

Black Cube's core ethos revolves around making art accessible to all and was born in 2017 out of a desire to break down the barriers that often intimidate visitors in traditional gallery spaces, where asking questions and engaging can be daunting. “We felt the need for a more inclusive approach. Our unique model doesn't rely on a fixed physical location. Instead, we adapt to the contextual demands of the art we showcase. This fluidity enables us to create spaces that align perfectly with the specific artworks on display, ensuring an engaging environment,” says Malik.

In the debut exhibition, Black Cube used an interiors-and-lighting studio in New Delhi has their canvas. At Art Mumbai this year, they will seamlessly transform into a ‘white cube space’. “Our commitment extends to working closely with artists, fostering collaboration, and supporting their creative processes. This approach results in fresh, innovative showcases that reflect our core values, making art accessible, engaging, and ever evolving,” she adds.

 

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Art Sojourn

In her early twenties, Sanya encountered numerous challenges, particularly as a young woman trying to break into a tightly knit industry with pre-established relationships and norms. The need to constantly prove herself, whether working as an employee or as the director of Black Cube, has been a continuous journey and one that fuels her determination each day. “As a young woman in the industry, I have faced the ongoing need to prove myself at every turn, defending my age, experience, knowledge, and capabilities. This journey has required me to challenge norms and carve out my own space within the industry, and it has been both gratifying and demanding,” she says.

Sanya’s progress has been a gradual process and the most rewarding aspect, she says, is the relationships they have cultivated with the artists they represent. “Those connections have been the highlight of my journey.” She believes the key to overcoming challenges, both in the past and today, is to trust oneself, to identify areas of improvement and hone one’s skills and above all, never giving up. Recognizing that learning is an ongoing process and being aware of how much more there is to discover is crucial for navigating a competitive landscape.

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ght="524" /> Suhasini Paul[/caption]

The first turning point  

She was an engineering student in Nagpur when the National Institute of Design started a toy design programme in 2002. Even in engineering college, Suhasini was doing birthday parties and window displays for kids, earning her own money. Still, she had no idea that such a profession even existed. "I thought, this is what I have always wanted to do, really." She took the exam and got admission to NID, kickstarting her professional journey.

Suhasini began working with Frank Educational Aids during her diploma project. She decided on a topic that would help kids become more environmentally conscious and wondered if she could give them a gamified approach to imbibing good values. This led to designing two board games and two puzzles - which were launched in January 2006. "My first product was out in the market," she says.

Her "first success," Suhasini recalls, came a year prior. In 2005, when she was still a student at NID, she received a National Award, given to her by Narendra Modi, who was the CM of Gujarat at the time. "I was the only woman designpreneur - the award was for Designpreneur of the Year," she says. There has been no looking back since.

How does it work?  

Suhasini designs for all age groups, from toddlers to teens. "My specialty is toddlers and pre-schoolers," she explains. She has over 300 toys in production and in the market. "It's all about the materials," she explains. "Toddlers become very active after 18 months of age, they begin to understand colours and basic shapes." These early stages of cognitive growth progress rapidly - "They embrace change, learn and understand very fast."

[caption id="attachment_34774" align="aligncenter" width="492"] Suhasini with a participant from one of her workshops[/caption]

'Play' is the most important part of a child's life, and has a pivotal role in "cognitive, motor and psychosocial, emotional and linguistic skills. It also plays a key role in raising self-confident, creative and happy children." "They improve their oral and motor skills and hand-eye coordination. They work on oral skills by blowing air through a straw and matching colours. Kids at that age need tangible, age-appropriate toys," says Suhasini, who has done programmes with NDTV explaining how toys can be introduced at the kindergarten and pre-school levels.

Suhasini sees herself as a bridge between the manufacturer, the parent and the end user. "And I need to make toys with high perceived value and the lowest cost possible. The design needs to be manufacturing-friendly, save on time and cost." Still, it needs to be something kids would want to grab off the shelf and since the "parent is the one buying it, the toy needs to appeal to them too. It's all about the materials, really."

The design process  

It begins with study and observation. "I understand kids through their drawings, gather my insights and make a design direction," she explains. When the parameters are established, the work begins - sketching, concept and detailing.

These days, when she works with clients, Suhasini even designs the packaging. "It's a journey that begins from scratch and goes all the way till the product makes it to the market." It's an immersive process, more so because her husband, Sandip Paul, is also a noted product designer. "It's a way of life now. We talk about design all the time, even when we're going to bed," she laughs.

[caption id="attachment_34775" align="aligncenter" width="588"] An eco doll house: Credit: Suhasini Paul[/caption]

It's a material world

In 2009, Suhasini went to Germany to launch toys for a client and was invited to their factory in China. She ended up staying there for a month, understanding how to design wooden and bamboo toys. From there, she was invited to another company, in Thailand, this time, which specialised in rubberwood toys. "They removed the latex from the rubber trees and use the remaining wood to make toys," says Suhasini, who has been designing toys for them since 2010.

"It's a fully sustainable process from start to finish," she says. This includes the processes, packaging and even the brochures, and involves soy ink and recyclable paper.

Also in 2009, she was approached by the Italian confectionary giant Ferrero to be part of its Kinder brand. Kinderjoy, with its plastic, egg-shaped packaging that splits into two and contains a surprise toy is the company's most lucrative product in the last decade. Suhasini came on board in 2008-09, as they entered the Indian market. "I designed multiple toys for them." She has also done a range of sports toys for Disney and as an expert with Snapdeal.

Expert speak

Today, Suhasini's job also involves working with clients who want to create toys of their own, as the Indian toy industry began witnessing a historic boom. In 2014-15, the toy industry export was around USD 96.17 million and grew by 240 percent in 2021-22, when it was worth USD 326.63 million.

It means more players in the market and Suhasini's role has transformed from designing toys to making entrepreneurs aware of the industry and educating them. "Earlier, I had mainly international clients but we now have lots of projects from India as well. India is becoming more and more design savvy and the shift has happened in the last two years."

Everybody wants a show-stopper product and that's where Suhasini steps in, hand-holding companies, from suggesting names, creating a philosophy, logo and a signature product.

[caption id="attachment_34776" align="aligncenter" width="571"] A mini-drone designed in collaboration with Paul Sandip. Photo credit: Suhasini Paul[/caption]

The IoT world

"Everything is good in moderation," Suhasini smiles. "Everything has its pros and cons." It has however, led to the creation of IoT and tech-based toys. "I want to be a trendsetter always."

She calls toys the "basic hygiene of cognitive development." The question at hand, she explains, is always, "How will this help a child grow and also have fun? If you marry these two things together, your toy will be a superhit."

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Agnikul Cosmos: IIT Madras-incubated startup that built the world’s first 3D printed rocket

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ch support and is gearing up to launch its first rocket into lower earth orbit next year. “We had planned on a December 2021 launch, but things got pushed a little due to the pandemic,” 36-year-old Ravichandran told Global Indian. The company put on hold its liquid oxygen-based testing during the pandemic’s second wave when the country immediately needed medical oxygen for Covid-19 patients. 

http://twitter.com/AgnikulCosmos/status/1384720021469884419?s=20

From finding it incredibly hard to get investors to raising Series A funding of $11 million in May, Ravichandran and his co-founder Moin SPM have come a long way. 

Coming of age 

Despite his love for all things space, Ravichandran found himself pursuing an electrical engineering degree at College of Engineering, Guindy, following which he took up a regular 9-to-5 job in Bengaluru. Two years later, he flew to New York for a master's in financial engineering from Columbia Engineering and landed a cushy job on Wall Street. However, it failed to retain Ravichandran’s interest; he found himself pursuing a film course to figure where his interests actually lay. “All of this helped me learn so much about myself. I realized that space tech was where my true happiness lay and I enrolled in an aerospace engineering master’s program at the University of Illinois Urbana-Champaign,” he says.  

[caption id="attachment_3569" align="aligncenter" width="420"]Agnikul Cosmos Australian High Commissioner to India Barry O'Farrell visiting the Agnikul Cosmos team at NCCCRD, IIT-Madras[/caption]

But he soon realized he was still cut off from the hub of all space tech action: Los Angeles. Ravichandran decided to convert his full-time program into an online one and moved lock, stock and barrel to Los Angeles, took up a job in finance again, and used all his free time to network with the space tech community. “I’d never been a very conversant person, but as I worked my way around the community, I learnt to better myself. It was during this time that I realized there was a problem here,” he says. “The whole launch industry had perfectly good, viable rockets sitting around in labs; nobody was launching them.”  

He wondered why. “That’s when it struck me that I could build a small rocket to get small satellites in space.”  

“Like all brilliant ideas; I discovered that there were others working along similar ones,” he laughs, “At least it was validation that my idea wasn’t super crazy.”  

Back to base 

Around that time Ravichandran got in touch with Professor Satya Chakravarty, a rocket scientist and head of National Centre for Combustion Research and Development (NCCRD), at IIT-Madras. Prof, as he is referred to by the Agnikul team, was willing to give Ravichandran’s idea a real shot. So, in 2017 Ravichandran moved back to India and formally co-founded Agnikul Cosmos with Moin and Prof Chakravarty. The company was incubated at IIT-M and the founders met RV Perumal, former ISRO scientist and the man behind the PSLV launches. “RV Sir guided us on who to hire and how to approach things. With Prof’s help we had access to lab facilities at IIT. We were completely bootstrapped; Moin and I pooled in all our savings,” he says. Gradually the two began meeting the investor community, but most meetings turned out to be more educational than transactional; the industry was at a very nascent stage back then.  

[caption id="attachment_3562" align="aligncenter" width="429"]Agnikul Cosmos Agnibaan, the rocket designed by Agnikul Cosmos[/caption]

They got their first break when Vishesh Rajaram from Speciale Invest helped them with seed funding of $500,000. Gradually people began taking them more seriously and they test-fired their first rocket in 2018. By February 29, 2020 they got more investors on board and raised $3.5 million. Three weeks later the country entered a nationwide lockdown. “But we used the time to focus on design, backup strategies, ways to minimize hardware iterations and maximize software iterations,” says Ravichandran.  

Space for more

But Agnikul is not the only player in this burgeoning space. Several companies such as Skyroot Aerospace, Oneweb, Pixxel, Bellatrix Aerospace, and Dhruva Space are vying for the honors, Hyderabad-based Skyroot, founded by former ISRO scientists Pawan Kumar Chandana and Naga Bharath Daka, too revealed their fully 3D-printed cryogenic rocket engine called Dhawan-I late last year.  

The government’s decision to throw open space tech to private players in June 2020 came as a shot in the arm for Agnikul. The team went on to consolidate their standing by signing a formal agreement in November 2020 to work with ISRO on building launch vehicles from India. 

[embed]http://twitter.com/anandmahindra/status/1359417110762450945?s=20[/embed]

Earlier this year Anand Mahindra tweeted about the company and announced that he had invested in them in a personal capacity. In February 2021, the team successfully test-fired Agnilet, a completely 3D printed rocket engine; probably the first to be made entirely using a 3D printer.  

[embed]http://www.youtube.com/watch?v=S1GVGbn4-U4[/embed]

Interest in space tech is starting to grow. In fact, the global space industry is expected to generate $1.1 trillion by 2040, according to a report by Morgan Stanley. 

Agnikul’s clients include people wanting to do satellite imaging, telecom companies, pharma companies, people looking to store data in space, researchers experimenting with microgravity, and even people looking to create artificial fireworks.

“We are essentially a cab ride for these people. We help them take their payload up to space. India is now being taken seriously for its private space tech and the industry is changing as we speak,” says Ravichandran. 

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Representation in the 90s was so feeble that she noticed its sheer nonexistence while watching television at home. That's when she decided to become the poster girl of diversity when she grew up. And the 35-year-old actor did that when she landed roles in series like Sherlock, Doctors, The Umbrella Academy and Red Notice. "Films contribute massively to shifting culture. They should inspire conversation," said Ritu in an interview.

Following her dream

Entertainment while growing up in Guildford, England meant watching television, and Goodness Gracious Me, the British-Asian comedy show, was the first time she saw South Asians on screen. "Our family homes, stories about them, that allowed us to just poke fun at ourselves. It was brilliant." Inspired, she along with her cousins would write her story and build characters. "I guess I felt seen from that." Though she was keen to take up acting, conforming to the traditional norm of finishing a degree, she ended up studying astrophysics at Southampton University. However, her desire to act led her to enroll in the on-campus comedy society. However, she knew her heart was in acting and it was Google who came to her rescue. "I googled how to become an actor. The answer was drama school," she added and went on to study acting and drama at Oxford School of Drama.

The big debut on TV

Switching from physics to acting was a journey but Ritu knew how to learn, and she remained curious and open to acting. She soon landed her first role in the British soap opera Doctors. The British-Indian actress smashed the ball out of the park in her debut and was nominated for the British Soap Award for Best Newcomer. While Ritu stayed on the show for four years, she expanded her horizon by making an appearance in the popular British crime TV series Sherlock. In 2016, she diversified with the sci-fi series Humans had her play the role of robot Flash.

[caption id="attachment_50656" align="aligncenter" width="662"]Ritu Arya | Global Indian Ritu Arya[/caption]

While Arya was gaining popularity in the world of television, she exploded on the film circuit with the 2019 rom-com Last Christmas. The film starring Emilia Clarke and Henry Golding was a major commercial success with a box-office collection of $123.4 million.

But one big opportunity came knocking at her door in the form of an American superhero TV series The Umbrella Academy. Based on the comic book of the same name, it revolved around a dysfunctional family of adopted superhero siblings who reunite to solve the mystery behind their father's death. To prep for the show, Arya, who played Lila Pitts, read all the comic books to get into the skin of the character, a wild card entry that the fans of the series cannot stop raving about. It's her quirks and eccentricity in the Netflix show that catapulted Arya into the league of the best.

Such was the impact of her stellar performance that Ritu was soon roped in for Red Notice, a heist thriller alongside Hollywood action heavyweights like Dwayne Johnson, Ryan Reynolds, and Gal Gadot. The actress plays an Interpol agent. "It’s such an incredible experience. I'm just so aware of what I can say and what I can't! I'm so anxious! But it's so fun, and I feel like I'm learning and growing so much," she had said. Made on a budget of $130 million, the film was one of Netflix's biggest investments.

 

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Representing South Asians

But it's her role in the Oscar-nominated Barbie that's challenging stereotypes like no one else and is making South Asians proud with strong representation. "Representation is a huge reason why I even got into acting. I was not seeing people that looked like me on my screen, and I thought, “Well, I’ll be the change” and that’s a huge motivation," she said in an interview.

Ritu has become a force to reckon with in the TV and film world but not without her struggle with racism. The British-Indian actress, who was bullied at her predominantly white school and was called all sorts of names, has always tried to empower herself to create change. In an interview with the Hindu, she said, "It drives me to push boundaries for women and people of colour, to gain further equality by taking up space and having a voice. I try not to complain, but rather lead by example. And always, always leading from love and compassion."

Ritu Arya

The British-Indian actress has finally arrived and how. Arya, who was keen to portray diversity, is taking every step towards her dream and is smashing the glass ceiling, one project at a time.

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Story
Grinding batter to entrepreneurial success: How PC Musthafa built a ₹2000 crore company

(November 1, 2021) PC Musthafa realised very early that being enterprising was the only way to ride out of abject poverty. He was only 10 years old when the realisation dawned on him. Hailing from a remote village in Kerala's Wayanad district, Musthafa's father worked as a daily wage labourer for less than ₹10 a day, and Musthafa gave a helping hand to his father in his work to earn a little bit. But he had a plan in place. After saving money for a long time, Musthafa bought a goat, reared it and sold it after some time. He used that money to buy a cow which became a source of income for the family. Musthafa had found a way to keep his family afloat through his venture. Musthafa, who founded iD Fresh Foods decades later, says that he may have had a very active mind, but he was weak in one area. "I was very poor in studies. Once I failed in class six and stopped going to school. I decided to help my father in earning a living," he says talking to Global Indian. [caption id="attachment_14691" align="aligncenter" width="730"] PC Musthafa is the CEO of iD Fresh Foods.[/caption]

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="attachment_14691" align="aligncenter" width="730"]PC Mustafa PC Musthafa is the CEO of iD Fresh Foods.[/caption]

Musthafa's teacher, "Mathew Sir," saw a spark in the young boy and convinced him to continue his studies. It wasn't very comfortable for him to sit with his juniors, but somehow he developed an interest in mathematics. And there was no looking back.

Within a year, he was topping not only in mathematics but other subjects too. That, in a way, changed his life. "The lesson out here was when your confidence is low, take baby steps. Learn from your experience and slowly work towards your goals. That's when I started enjoying school a lot." he says. Later he did engineering at the National Institute of Technology, Calicut.

Somewhere along the line, Musthafa's entrepreneurial drive got lost as he got busy with his education and then a job came his way. While working a 9-5 job in the Middle East, he realised that this was not something he wanted to do for long. Moreover, he was keen to do something for his village, especially its children. "There were many kids from my village who were way smarter than me. But like me they didn't get the opportunity. I wanted to offer them something," he says.

He decided to give in to his entrepreneurial yearnings, quit his job in 2003 and returned to India. Meanwhile, Musthafa did his MBA from IIM, Bangalore, and started brainstorming with his cousins to start a new venture.

One day, one of his cousins mentioned a local store selling dosa batter in plastic packets with a rubber band to hold it together. "The batter was in demand, yet people had issues about packaging. Some people were complaining about it being unhygienic. That's when we stepped in," Musthafa shares.

With around ₹50,000, Musthafa plunged into the batter business. Four of his cousins joined him. In 2005, iD Fresh Food rolled out from a 50 sq ft kitchen. The journey began with two grinders, a mixer, a sealing machine and a second-hand gear-less scooter. Musthafa and his cousins would go to the market every morning, buy rice, urad dal, come back, wash it, grind it, and put it on fermentation. The following day they would pack it and load it on the scooter to sell the batter packets. "It was back-breaking work. Our shirts were soaked in sweat, yet we enjoyed it a lot." he laughs.

[caption id="attachment_14690" align="alignnone" width="1200"]PC Mustafa PC Mustafa preparing dosa[/caption]

It took them almost nine months to get 20 customers and sell 100 packets.

Today iD sells more than one lakh packets every day. "Idlis and dosas from batter feeds more than one million Indians everyday," says a proud Mustafa.

According to TiE Chennai, in 2018, the iD Fresh Food was ₹1,000 crore brand.

The company has its presence across South India and West India, Dubai and the US. With the backing of large investors such as Helion Venture Partners and Azim Premji's investment, iD Fresh Food is spreading its wings and reaching Europe. It has diversified its products with inclusion of filter coffee and others.

Talks are on with a few more investors for the next round of funding as iD plans to expand in Saudi Arabia, Qatar, Bahrain and Kuwait. "Our existing partner, Helion Venture is about to exit and we have more people interested in investing in our future," Musthafa informs.

https://www.youtube.com/watch?v=SvvblHr9zok

With a team of 2,000 employees across the globe, iD Fresh Food is on a growth spree that few companies can match. Apart from its flagship batter, iD's other popular products include Malabar parotta, paneer, filter coffee and bread,

An early riser, Musthafa enjoys spiritual books during his free time. Though he enjoys all kinds of food, he claims he can't cook. "My dosa resembles Australia's map," he smiles.

Looking back at his life from a remote village to being one of India's most successful young entrepreneurs, Musthafa says, "The journey has been tough, yet very memorable and satisfying." But he has a long way to go and scale greater heights.

Follow PC Musthafa on Instagram and Linkedin

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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