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Indian Social Worker | Ramveer Tanwar | Global Indian
Global IndianstoryRamveer Tanwar: The engineer who found his calling in reviving ponds
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Ramveer Tanwar: The engineer who found his calling in reviving ponds

Written by: Amrita Priya

(June 7, 2022) Ramveer Tanwar is working to save the most precious resource of all – water – in northern India. His work has been crucial for the region that has been overrun by urbanisation and upon which the dangers of climate change are imminent. Ramveer, who has been recognised by the Prime Minister of India, is also the recipient of the Shining World Protection Award in Taiwan. He is the recipient of Rex Karamveer Chakra Award instituted by ICONGO and the United Nations. He tells Global Indian how seeing his favourite childhood spots fall into decay gave him the impetus he needed to arrive at the frontlines of the war against climate change by reviving ponds.

Indian Social Worker | Ramveer Tanwar | Global Indian

Ramveer Tanwar

So far, Ramveer’s insights have added value to three books – Guide Book for Pond Rejuvenation by National institute of Hydrology, Roorkee 2022, Harit Khabar by World Comics India, and Talaab Kahe Pukaar Ke by Limca Book of Records holder, Deepak Kumar Pandey. The Confederation of Indian Industry (CII), Ghaziabad Municipal Corporation, East Delhi Municipal Corporation, Indian Oil Corporation Ltd, Airbus India, HCL Foundation, Nagarro, Green Yatra, Say Trees, Honda Cars, Oberoi Hotels, Sleepwell Foundation, and JK Cement are some of the organisations that have collaborated with the pond saviour to bring ponds back to life as part of their CSR activities.
Indian Social Worker | Ramveer Tanwar | Global Indian

When India received its independence, there were about 24 lakh ponds dating back to ancient times. We have lost about 20 lakhs of them. Making the whole country aware of how ponds are important to fight both floods and droughts is my goal –  Ramveer Tanwar, pondman of India 

Where it began
By the time Ramveer completed his engineering degree in 2014, the lush, green village he called home had changed beyond recognition. The many ponds by which he recalls playing had become cesspools, choked with garbage and dirt from the community nearby. The grasslands across which he once herded the family cows had been replaced by the glint of the satellite city.
If you happen to be passing through Dadha (Ramveer’s village) on a Sunday morning, you’re likely to find its residents in the midst of their weekly jal chaupal. Here, young and old, men and women are united by a common aim – protecting their beloved waterbodies. It was a tradition put in place by Ramveer, whose work now extends to UP, Haryana, Delhi and Uttarakhand.
Indian Social Worker | Ramveer Tanwar | Global Indian

Jal Chaupal – Water Meetings initiated by Ramveer Tanwar

Ramveer’s efforts soon earned him the title ‘pond man’, which also led to his appointment as consultant for water and pond conservation at municipal corporations for several districts in UP. Prime Minister, Modi praised him in the 82nd episode of his Mann ki Baat.
Today, Ramveer takes his message to top institutions like IIT-Roorkee, IIT-Kharagpur, IIT-BHU, IIM-Indore, JNU, Amity Noida, IISER Kolkata and National Institute of Agriculture, Hyderabad. Ramveer is also brand ambassador of the Swachh Bharat Mission, Ghaziabad and has been appointed the district coordinator of the Bhu Jal-Sena (Groundwater Force), Noida by Government of Uttar Pradesh.
Campaign by little water warriors
“Ponds are the heritage left behind by our ancestors. We need to carry forward those to our future generations,” remarks the environmentalist, who hails from a family of farmers. As a college student he used to take tuitions for young students in his village. “To build their interest in conservation of water and ponds, I started encouraging them to come up with posters and paste them around the village to educate all,” he says.
A man of out-of-box ideas he decided to take the drive further. By leveraging the power of children in action he attempted to bring a change in mindsets of the village elders through jal chaupals (water meetings).
Indian Social Worker | Ramveer Tanwar | Global Indian

Little Warriors

Ramveer’s team of little warriors went door-to-door campaigning and received smirks initially. However, with persistence, the young brigade was able to change the hearts and mindsets of the elders. They lent a helping hand in not only cleaning the village pond but in the plantation drive around the periphery of the waterbody.
 
The turning point  
When the village community started taking ownership of cleaning the waterbody, news of Ramveer’s initiative spread to other villages and districts, flooding him with invitations from nearby villages to organise jal chaupals there as well.
Indian Social Worker | Ramveer Tanwar | Global Indian

Villagers in support

The drive became bigger when his efforts came to the notice of IAS NP Singh, former DM of his district – Gautam Buddha Nagar. The officer helped Ramveer get a larger platform to reach people by ideating and promoting a two-minute short film about his drive at all cinema halls of the district.
Bonding for a common cause
Ramveer has been able to create an emotional bond between the villagers and the 40 water bodies that he has revived so far by involving local communities in every step of the cleanliness process. Elders of the villages are given due significance so that they feel like the guardians of the land they inhabit.

Indian Social Worker | Ramveer Tanwar | Global Indian

When Ramveer begun, he did so with minimal funds. Villagers were receptive to his efforts and contributed with physical labour, also pitching in for tools and equipment. Fishers and farmers stepped in as whistleblowers ensuring that no one litters the water bodies post revival. “When I began, I did not have a roadmap but I had the passion to make a difference,” he remarks.
Selfie with pond
The pond man has always come up with unusual campaigns to involve all. One of the popular campaigns has been the #SelfieWithPond campaign on social media. It created a stir, spreading his reach to other states. While pictures of clean water bodies proved to be an inspiration, the littered ones came to the notice of local authorities prompting them to clean them. Even Indians staying abroad and some foreign nationals had showed interest.
Indian Social Worker | Ramveer Tanwar | Global Indian
All for the cause
The alumnus of Uttar Pradesh Technical University was involved in water and pond conservation campaigns even while he was working for an MNC – Cyient Limited. He worked there for a couple of years and then quit to focus full time on the cause. “I worked in an early morning shift, starting at 5 am to 1.30 pm, giving me enough scope to manage both the job and the cause,” Ramveer explains. But that became increasingly difficult with excessive demands of involvement by nearby villages and even from those of other states.
Indian Social Worker | Ramveer Tanwar | Global Indian
Finally, he took the plunge of devoting all his time to the cause as it required not only bringing the community together, revival of water bodies and improving the peripheries with plantation but also dealing with encroachers, in the first place. It was not an easy decision for a boy coming from a family in which no one had studied beyond class 10. Family hopes from him had crashed down at that time. The success of his movement is now another story altogether.
Indian Social Worker | Ramveer Tanwar | Global Indian

What-a-difference!

He has found an active supporter in Reena, his wife who helps him in all his initiatives. The father of two and an avid admirer of books and podcasts of Osho, Ramveer draws inspiration from Anupam Mishra, the author, journalist, environmentalist, and water conservationist who works on promoting water conservation, water management and traditional rainwater harvesting techniques. “My aim is to motivate as many youngsters as possible so that they can make a big difference to the environment,” he signs off.
  • Follow Ramveer Tanwar on Linkedin, Twitter, Facebook and Instagram 
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  • #SelfieWithPond
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Published on 07, Jun 2022

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[caption id="attachment_32384" align="aligncenter" width="583"]Indian influencers Prajakta Koli Prajakta Koli has become a force to reckon with.[/caption]

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Meet Teja Chekuri, the global F&B maverick who shaped India’s craft beer market

(August 7, 2023) How does a young engineer end up as the President of a company that owns a chain of restaurants, microbreweries the size of a gated community, and other food and beverage hotspots that are perennially popular? Teja Chekuri is one such entrepreneur born with vision and foresight. He says, in an exclusive with Global Indian, “After my master’s at Gannon University in Eire, Pennsylvania, I worked at Metlife and UPS. Then I set up my own IT services company. While travelling around the US, I observed that microbreweries were popular and I thought of setting up one in India. I was planning to move back to India and there were three cities with microbreweries already running – Bengaluru, Pune and Gurgaon. I saw the opportunity, wanted to have the early mover advantage and decided to go for it.” [caption id="attachment_43334" align="aligncenter" width="441"] Teja Chekuri, founder of the microbrewery Prost, in Hyderabad.[/caption] Microbreweries to Macro Businesses Teja’s food and beverage outlets span across India, the US and Canada. He started with Prost, a microbrewery, in Koramangala, Bengaluru in 2012. Though hailing from Telangana, the lack of permissions made him choose Bengaluru; he eventually launched Prost in Hyderabad in

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/h4>
Teja’s food and beverage outlets span across India, the US and Canada. He started with Prost, a microbrewery, in Koramangala, Bengaluru in 2012. Though hailing from Telangana, the lack of permissions made him choose Bengaluru; he eventually launched Prost in Hyderabad in 2016.

Simultaneously, based on his observations of the Indian cuisine served in the US, he decided to set up a chain of restaurants that would be unapologetic about their spicy foundation – essentially Andhra and Telangana food – not tweaked to suit the American palate. “In 2015, we launched Godavari in Woburn, 20 minutes away from Boston, Massachusetts. We did not want to do the sweetened versions of curries. We were not afraid to make it spicy; why should we change our food?” he asks.

[caption id="attachment_43320" align="aligncenter" width="581"]Prost Prost, Hyderabad.[/caption]

It might have seemed risky to many but incredibly, Godavari received a positive response, and is now in over 30 locations across the US and in Toronto, Canada. With plans to launch 21 more branches in the near future, with the latest ones set up in Denver, Colorado and Princeton, New Jersey, Godavari is present in Delaware, Toronto, Tampa, Jersey City, Minneapolis, Orange County, Atlanta, Columbus, Woburn, Philadelphia, Naperville, Houston, Schaumburg, Kansas, Charlotte, Cincinnati, Edison, Hartford, Herndon, Morrisville and Rhode Island etc. Despite 30-40 per cent of the menu changing once a year, the thali, the Andhra Chicken Curry and the Hyderabadi Dum Biryani are its most popular items. Godavari also serves idlis, dosas, sambar and rice and uluvacharu – dishes familiar to the fairly large Telugu speaking diaspora. And, the flagship Woburn restaurant, is still the biggest crowd puller, contributing over 300,000 USD to the company’s turnover every month.

Expanding Indian Cuisine’s Frontiers

Under the Godavari Group of Restaurants in the US, Teja continued to expand. Following the quick service restaurant model, Vaanga, serving fusion Indian food was started in 2017 in Boston. He then launched Madras Dosa Company [MDC] in 2021 in Seaport and Harvard Square, in the same city. He refers to MDC as a “Subway for dosas with a set menu – two kinds of batters, two chutneys [coconut and ginger; peanut is not used due to people’s allergies] and toppings like karam podi, sweet chocolate, onion, Horlicks, and more. There is even a Lays [chips] and an ice cream dosa available for kids. We are now looking to launch MDC at Times Square in New York too,” he reveals.

This was followed by 1947 – Truly Indian – a fine dining brand serving North and South Indian cuisine in Norwood, Massachusetts also in 2021. The next two ventures he has lined up for Boston include an Indian gastro bar called ‘Don’t Tell Aunty’, serving fusion food, and drinks concocted with Indian spices. The other is Boston Halal, following the quick service restaurant model, serving Mediterranean food.

[caption id="attachment_43322" align="aligncenter" width="692"]Prost Madras Dosa Company, Seaport.[/caption]

This year, Teja incorporated all his brands into the Golden Horn Company, of which he is the President. His initial investment of six crore rupees now fetches a neat turnover of Rs 250 crore. In the US, his partner who handles operations is Kaushik Koganti and Sree Harsha Vadlamudi partners him in India.

The company has clearly defined roles and demarcations. He says, “Every menu goes through six months of trials and tests; we have streamlined operations and 40 staff members oversee different departments for all the chains. Maintaining the highest standards is a must. It was tougher to get permissions and licenses in some cities and others were easier. But, ensuring that all the dishes taste the same across the outlets remains a challenge.”

The India Growth Story

Next on the anvil is Pangeo – a lounge bar on Bengaluru’s Brigade Road, spread over 20,000 square feet – to be launched shortly. And the world’s largest microbrewery spread over two acres, or 1.4 lakh square feet, in Marthahalli in Bengaluru again. Teja is looking at opening new outlets in Hebbal, Kanakapura and cities like Nagpur. Purple Potato, in Hyderabad’s Financial District, serving what he calls borderless cuisine, is also due to open its doors shortly.

Milestones and More

What could perhaps be his company’s biggest milestone this year though, has been his investment of buying a whopping nine franchises of Dunkin’ Donuts in the US. He says, “For two years, we have been trying to acquire these franchises. The company has very stringent rules about who they give them to. After evaluating us for a long time, they gave us their approval. We invested 18 million USD into acquiring nine of them in different locations.”

How does he stay ahead of the game? It is almost like he knows what is going to be the next big trend and gets on it before his competitors do. He says, “The food and beverage market is a volatile one. If you want to grow, you have to keep changing and evolving. You have to know what people want to eat when they dine out, all over the world. Currently, pan-Asian food is the popular trend.”

[caption id="attachment_43335" align="aligncenter" width="639"] Pangeo lounge bar, Bengaluru.[/caption]

If he didn’t have enough on his plate already, Teja has also been nominated to the Forbes Business Council, a prestigious networking platform where he is expected to give advice as a mentor, write articles and be part of expert panels, in business affairs.

With a busy lifestyle, long hours included, how does he maintain a work-life balance? He says, “I travel a lot for work, but when I am in Hyderabad, I make it a point to go home early to spend time with my wife and two daughters. I go to the gym every day and I catch up on my reading on flights.”

Teja’s career trajectory seems unstoppable with multiple food and beverage venues. His business could well become a case study at a business school in the future.

  • Follow Teja Chekuri on Instagram and on his website.
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(April 20, 2023) The year was 2003. Subramanian 'Mani' Krishnan was broke in the Bay Area, with a wife and two kids to feed. Work would begin early, by 7 am, when Krishnan and his wife, Anandhi, would begin preparing freshly-fermented dosa batter at their home in San Jose. Then, Krishnan would leave his house in San Jose, his car packed with 32-ounce containers filled to the brim. He would go from one grocery store to the next, requesting them to sell his batter. Mani Krishnan was in his forties, then, and had mortaged his house for his dosa batter business. "I thought it's better to be miserable on your own than to work for someone else and be more miserable," he reasoned. His idea was not new - there were many small-time, homespun ventures making dosa batter. A handful of stores agreed to stock his product, only if it sold. Still, demand was rising and Krishnan's USP was his scientific method, his use of technology and the fact that he followed the FDA guidelines. Twenty years later, Mani Krishnan, the founder of Shastha Foods, is the undisputed 'dosa king' of the USA. Shastha Foods has sold over 170 million

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lank" rel="noopener">Shastha Foods, is the undisputed 'dosa king' of the USA.

Shastha Foods has sold over 170 million 'south Indian crepes', as they are lovingly known by the non-Indian population. With the courage to take a risk, the determination to rise up from very challenging circumstances and unwavering belief in the potential that his childhood breakfast food - the dosa - held, Mani Krishnan doesn't just sell food - he introduced South India's best loved dish to an appreciative global audience. "I want to sell a billion dosas," he often remarks. The company has 350 stores across the the US and Canada, functioning out of 35,000 sq ft, state-of-the-art manufacturing unit. Shastha's dosa batter is a staple in Indian households in the west. The immensely popular video of Vice President Kamala Harris and Mindy Kaling making a masala dosa also features Shastha dosa batter.

https://www.youtube.com/watch?v=xz7rNOAFkgE

Journey to the USA

Mani was born in Thirunelveli, a small town in Tamil Nadu (famous for its halwa, made from milk and wheat berries). Like so many thousands of others before him, Mani Krishnan arrived in the USA, in 1977, to join his family. He had a degree in commerce and some experience as an accountant in Mumbai. His family, who had moved there a few years prior, were living in San Jose, where Mani also set up his base.

He found a job at a tech company, realising early on that he didn't want to work for someone else. So, he set up a hardware export business, sending hard disk drives, motherboards and processors to India. Business did well at first - this was at the start of the dot-com boom and although times were rough, Mani decided to stick with it. By the time the 1990s came to an end, the company folded. "When that business went south, I came to a point where I had to re-build my life from scratch. I was in my 40s then," the Global Indian said.

Mani had to make ends meet, he had a family to sustain. He knew the export-import business and could see the Indian diaspora - and its demands - grow over the years. He decided to bring filter coffee powder, which every South Indian loves and longs for, to the US. It led to his million-dollar-idea - making idli and dosa batter. He noticed a rising demand for food - the Indian diaspora was growing and they longed for home food. Dosa and idli are the morning staples at most South Indian homes but making the batter is a time-consuming process. “We stumbled upon the idea to sell idli batter in 2003; we did not do a formal market study but we made an observation; it was the phase when there was a steady rise in Indian nuclear families in the US and people had no time to buy the rice, soak it, grind it and allow it to ferment," he recalled. Mani cashed in, mortgaging his house to help him get started.

[caption id="attachment_37572" align="aligncenter" width="532"] Mani Krishnan[/caption]

Challenges to opportunities

This was 2003, and after the initial investment, Mani was left with very little. Failure just wasn’t an option. His wife, Anandhi, joined him and they began working out of their home kitchen, doing everything from manufacturing, to labelling and distribution. The couple would rise early, getting to work by 7 am and sitting by the 2-litre grinder to make dosa batter. After the batter was made and packed into 32-ounce containers, Mani would begin the hard journey around San Jose, dealing with sceptical grocery store owners.

"In good faith, I would leave our products with them. I would make regular calls to take follow-ups and even have to drive back to collect all the unsold packets and discard them," he recalled. It was this perfectionism, this unerring attention to detail and top-class customer service, which paved the way for his success, much like Mafat Patel, co-founder of the Patel Bros chain of grocery stores. "There were already players in the market. I think the system that I created helped me maintain quality, ensure consistency in delivery and also scale up. I am proud to say that it is Indian technology in the US," Mani said.

The Shastha Foods empire

At the end of their first year in business, Mani had paid off his mortgage and his delivery system had been upgraded from the backseat of his car to a refrigerated truck. "Soon, we out-grew that and we invested in small refrigerated trucks," he said. These days, the delivery department is buzzing everyday, with over a dozen refrigerated trucks travelling through the city. There were challenges, though. The first was the ingredients themselves - rice and dal, which he bought from Africa, Dubai and the USA.

Over, 12,500 kilos of batter are made everyday, at the San Jose headquarters of Shastha Foods. The process, which Mani takes great pride in, is completely automated. Rice and dal are loaded onto an automatic weighing and dispensing machine, then soaked in water. The ingredients are cleaned and loaded on to custom-made stone grinders. "Every minute, four containers of Shastha idli batter are being sold across the US," Mani told The Hindu. In 2017, the company also launched its organic products and they make batter with millet, as well as an Ayurvedic Khichdi mix.

[caption id="attachment_37574" align="alignnone" width="1024"] Shastha Food's millet khichdi[/caption]

Customer is always king

Mani takes nothing for granted, he says. "For us, service and quality is paramount.So, if due to unforeseen circumstances, any item goes bad, I make sure to take personal responsibility for that and either issue a full refund or replacement." As often as he could, Mani would drive up to meet customers personally, to take back a sub-par product and replace it.

Shastha Food now offers some 16 varieties of dosa batters and also sells essentials like rice, lentils, dals, pickles, sweets and millet-based items. And even after such success, Mani remains humble, a staunch advocate of high thinking and simple living. "A large house or a luxurious lifestyle was never a goal for me," he said. "I know from experience that money comes and goes and so I wanted to create something that could make a meaningful difference."

Follow Shastha Foods on Instagram and Mani Krishnan on LinkedIn.

 

 

Story
Abhinav Bijavara Nagaraj: Creating a delicious solution to plastic pollution with Edible Cutlery

(July 3, 2024) National Geographic, in a report produced in partnership with the National Geographic Society shared, “Plastic cutlery is everywhere, and most of it can be used only once. Billions of forks, knives, and spoons are thrown away each year. But like other plastic items—such as bags and bottles—cutlery can take centuries to break down naturally, giving the plastic waste ample time to work its way into the environment.” Once seen as a solution to reduce paper and bamboo consumption, plastic cutlery has now become an environmental crisis. Billions of plastic forks, knives, and spoons are discarded into landfills, oceans, and waterways each year leading to a significant environmental cost and a substantial carbon footprint. Australia based entrepreneur Abhinav Bijavara Nagaraj is doing his bit to tackle this problem.  [caption id="attachment_52819" align="aligncenter" width="767"] Abhinav Bijavara Nagaraj and team after winning the second place in the City of Canning - Plus Eight Sprint program[/caption] With dreams of a sustainable future, he has founded his venture, Edible Cutlery, offering an eco-friendly alternative to traditional disposable cutlery that is completely biodegradable. Made with natural ingredients the cutlery can be eaten after consuming food or drink. “It’s my dream company. I always wanted

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Indian " width="767" height="767" /> Abhinav Bijavara Nagaraj and team after winning the second place in the City of Canning - Plus Eight Sprint program[/caption]

With dreams of a sustainable future, he has founded his venture, Edible Cutlery, offering an eco-friendly alternative to traditional disposable cutlery that is completely biodegradable. Made with natural ingredients the cutlery can be eaten after consuming food or drink. “It’s my dream company. I always wanted to do something for Mother Earth and give back to nature, and the venture serves this purpose, he tells Global Indian. “It is based on the idea of reducing waste in a sustainable and unique way,” he adds. 

Making meals fun with flavoured edible cutlery 

Edible Cutlery’s eco-friendly cutlery line of spoons, sporks, straws, cups and bowls come in a variety of flavours and colours to suit every taste. “Our edible cutlery is perfect for picnics, barbecues, and other outdoor events. We believe in providing our customers with quality and convenience, and we strive to make every meal a memorable one with an eco-friendly, tasty, and fun option,” tells the entrepreneur. 

Edible Cutlery offers a variety of flavours like chocolate, cheesy garlic, oregano, or green mango, enhancing every meal with an extra layer of enjoyment. For instance, one can pair chocolate-flavoured cutlery with ice cream to savour it after dessert, or choose cheesy garlic cutlery to complement dishes like pasta. 

[caption id="attachment_52820" align="aligncenter" width="640"]Indian Entrepreneur | Abhinav Nagaraj | Global Indian Product range of Edible Cutlery[/caption]

Recently, Edible Cutlery closed its first crowdfunding round. “I am so glad to see how people are supporting us and validating our ideas and concepts,” says Abhinav happy about the developments. 

Turning heads

To promote his dream company, Abhinav recently flew from Australia to Japan with his team to participate at SusHi Tech Tokyo, a global startup program where startups from across the world showcase their innovations and create new connections. “It was great for networking, and the pitch night gave us a chance to introduce our brand to hundreds of attendees, including founders, investors, and distributors,” tells the entrepreneurs.

To participate in the international conference his venture had to qualify in a selection procedure set by the Department of Jobs, Tourism, Science and Innovation in Western Australia (WA). “Three WA startups were selected to represent the state at the SusHi Tech Tokyo 2024 Global Startup Program from the many startups who had expressed their interest for the program and applied for it. The fact that the department chose us as one of the three startups bestowing their trust and support means a lot to us,” says Abhinav. 

[caption id="attachment_52821" align="aligncenter" width="707"]Indian Entrepreneur | Abhinav Bijavara Nagaraj | Global Indian Team Edible Cutlery at the SusHi Tech Tokyo 2024 Global Startup Program[/caption]

Running a business as an expat in Australia 

“There were challenges, but the Australian government is supportive and encourages businesses for economic growth and development,” he tells. “It is good to have an Australian citizen as a shareholder in your business venture if you are an expat but not a mandatory requirement. Expats are eligible to get ABN (Australian Business Number) to conduct business,” he mentions. 

Abhinav has been finding the business ecosystem of Australia quite constructive. “Most of the time, I have been supported and fortunately, I got investors and mentors to help me build my dreams,” he remarks. However, one major challenge was understanding the Australian market and mindset which he aced with time. 

While Abhinav was pursuing his master’s degree in marketing in Australia, he had indulged in some entrepreneurial projects. Experiences garnered from those along with few job experiences after passing out proved to be good stepping stones for him as an expat entrepreneur. 

From India to Australia 

After earning a bachelor’s degree in engineering in India Abhinav worked in a few companies, before moving to the University of Western Australia in 2019 to study marketing. “This was a fresh start for me and just the beginning of a new journey,” he tells. As a student of engineering and later marketing, he always had a knack for entrepreneurship. 

While studying as an international student in Australia, Abhinav had started offering marketing services as a freelancer, enjoying the part-time stints. After completing his studies, he joined a company called Heat Exchangers WA in a role that required knowledge of both marketing and engineering. “I knew from the very beginning that I was the perfect fit for the role,” he says. 

[caption id="attachment_52822" align="aligncenter" width="695"]Indian Entrepreneur Abhinav Nagaraja | Global Indian Abhinav Nagaraja during a presentation at the City of Canning - Plus Eight Sprint program[/caption]

He worked there for two years before dipping his toes into entrepreneurship – his ultimate passion, and laid the foundation of his first business venture, Aeozo. Later, he started two more ventures, Pro Shakes and Edible Cutlery, being fortunate enough to attract angel investors and business partners who believed in his acumen and vision. 

 Abhinav Bijavara Nagaraj considers his movement to Australia a turning point. “Throughout these years, I have learned a lot, especially since starting my entrepreneurial journey. I know there’s much more to come and a lot more to explore,” he remarks adding, “I believe in constantly moving forward with more strength and knowledge. My aim is to take my startups to the next level while contributing positively to the planet.” 

Managing multiple ventures 

Talking about his other business venture Abhinav shares, “Aeozo is a marketing company helping over 100 businesses across Australia to level up their marketing. Creating a company like this was always on my list.” 

His second business venture, Pro Shakes, is a healthy drink brand that combines the protein with the deliciousness of a shake to offer a healthier option for people looking for taste and energy. “I had a chance to meet two individuals who were running the business with this interesting business idea on a small scale from kiosks. They had the idea, and I had the acumen and knowledge to build a brand, so we partnered and created Pro Shakes,” he tells. 

[caption id="attachment_52823" align="aligncenter" width="651"]Indian Entrepreneur | Abhinav Bijavara Nagaraj | Global Indian Abhinav Bijavara Nagaraj[/caption]

Handling all the three ventures is overwhelming sometimes for him and Abhinav credits supportive co-founders, investors and a great team for making it possible to manage the operations successfully.

“My vision has been to bridge the gap between the demands and the available options. Whether it’s Aeozo, Pro Shakes, or Edible Cutlery, my primary goal is to offer superiority and quality over what’s already available. I believe that it’s not just about building brands but about crafting value for users and stakeholders,” he signs off.

  • Follow Abhinav Bijavara Nagaraj on Linkedin
  • Follow Edible Cutlery on LinkedIn, Instagram and Facebook

 

Reading Time: 5 mins

Story
Get, Set, Go: Ultra cyclist and marathoner Dr Amit Samarth loves the ‘extreme’ life  

(December 18, 2022) When he arrived in Moscow to undertake a gruelling, 9100-km bicycle journey (from Moscow to Vladivostok) in August 2018, a mountain of challenges awaited Dr Amit Samarth. As part of the Red Bull Trans-Siberian Extreme — the longest bicycle stage race on the planet — the ultra cyclist was all set to cover the mind-boggling distance in 15 stages in 25 days. The weather conditions were extreme and the hilly terrain most difficult. The professional bicyclists were to ride massive distances, ranging from 260-kms to 1364-kms in different stages. [caption id="attachment_32939" align="aligncenter" width="592"] Dr Amit Samarth[/caption] Only those with an iron will and nerves of steel could make it. Dr Amit Samarth was one of them. The wilderness of Siberia   “The rain water in Siberia is ice cold and I ended up riding the 10th stage (1054 kms) in heavy rain. TheTrans-Siberian Extreme was a killer, the toughest challenge ever,” smiles Dr Samarth, the first Indian and Asian to have completed the challenge despite massive odds. In an exclusive conversation with Global Indian, the ultra-cyclist and marathoner, for whom taking on extreme challenges is now a way of life, says that unless risks are taken, one can never realise their capabilities. If the Trans-Siberian Extreme proved

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an exclusive conversation with Global Indian, the ultra-cyclist and marathoner, for whom taking on extreme challenges is now a way of life, says that unless risks are taken, one can never realise their capabilities.

If the Trans-Siberian Extreme proved to be the toughest, the Race Across America (RAAM), solo 2017 was another event that tested Dr Samarth’s endurance. It was a 5000-km continuous bike race from East to West Coast and participants get 12 days to finish.

The Race Across America  

“In extreme endurance sports like ultra-cycling, there come occasions when you fall sick or just don’t feel great. During RAAM, I got very dehydrated once and suffered from a throat infection later,” says Dr Samarth, the first Indian solo to finish RAAM in 11 days, 21 hours and 11 minutes, which in itself was a record in the history of RAAM.

While the Trans-Siberian Extreme had an elevation of 77,320 metres, RAAM had a total elevation of 40,000 metres.

[caption id="attachment_32944" align="alignnone" width="852"]Dr Amit Samarth | Ultra cyclist | Global Indian Amit Samarth during the 15th stage (Khabarovsk - Vladivostok) of the Red Bull Trans-Siberian Extreme, on August 17, 2018[/caption]

Studious boy to adventure junkie

Born and brought up in Nagpur, Maharashtra, Dr Samarth’s childhood was in complete contrast to what he is today.

In school, Dr Samarth says he was a chubby boy, often poked fun at by his classmates. He recalls trying to enroll for the National Cadet Corps and being rejected on grounds of his physical fitness.

“My focus was only on academics. Since medical admissions were based on a student’s marks in physics, chemistry and biology, it was very important for me to focus only on studies,” says Dr Samarth, who recalls playing ‘gully’ cricket once in a while. In college, though, he began going to the gym.

Focus on public health  

Having done his MBBS from Indira Gandhi Medical College in Nagpur, Dr Samarth, who is now in his early 40s, spent the next couple of years working as a medical officer in various hospitals. After that, he received an opportunity to visit the International Centre for Diarrhoeal Research in Dhaka, Bangladesh, where he met a lot of public health scientists from different universities all across the world. “That is where I actually understood what public health is and what it can do,” says Dr Samarth.

He went on to do earn a Master’s degree in Public Health from Johns Hopkins School of Public Health in the US. When he returned to India, Dr Samarth did stints at the Indian Institute of Public Health, Access-Health International in Hyderabad and then moved to Bengaluru, taking over as the CEO of the Save A Mother Foundation.

Dr Amit Samarth | Ultra cyclist | Global Indian

Taekwondo to marathons  

In Hyderabad, he took to Taekwondo. “I used to get up at 4.30 am and go to KBR Park for training. I used to train in the evenings as well,” says the ultra-cyclist, who went on to earn a black belt in the martial art.

In 2015, he quit his job at Bengaluru and returned to his hometown, Nagpur, where he started his sports academy, Miles and Miles. Encouraged by his friends, he took to Ultra Cycling himself, participating in various cycling events.

His passion for marathons began relatively late in life and was sparked by the running he did for Taekwondo training. His life changed the day he decided to attempt a 10-km run. “I then started doing half-marathons. After I got married in 2010, I started running full marathons,” Dr Samarth says.

The Ironman Triathlon  

Along the way, he discovered the Ironman Triathlon, a series of long-distance triathlon races, organised by the World Triathlon Corporation. The triathlon comprised comprises a 3.9-km swim, a 112-mile bicycle ride and a 42.2-km marathon run, all completed in a single day. It is an advanced challenge, touted to be one of the most difficult one-day sporting events in the world, to be completed in around 17 hours.

It compelled Dr Samarth to purchase his first bike and he has been unstoppable ever since. Over the last decade, since 2012, the ultra-cyclist and marathoner has done three full Ironman triathlons and 17 half-Ironman-races across the world.

“I come from a farming family and we have the willingness to suffer, a trait required for ultra-cycling and marathons. I am not a born athlete but a trained one,” says Dr Samarth, who also did a 6000-km cycling event on India’s Golden Quadrilateral highway in a record time of 13 days, 9 hours and 50 minutes.

Dr Amit Samarth | Ultra cyclist | Global Indian

Sleep deprived  

For races like RAAM and TSE, Dr Samarth would be required to be sleep deprived for many days. “When I was riding for RAAM, I went riding continuously for the first 24 hours. Thereafter, I used to be on the bike for 21 to 22 hours everyday and sleep for around 1.5 to two hours everyday,” informs Dr Samarth adding that riding without proper sleep is part of the sport.

He says one has to think and behave like a ghost, which is what he did during TSE. “It is very hard to explain how to do this. But I did a lot of ghost riding in TSE. One has to think as if you are possessed with some spirit and your thinking will make things happen,” says the ultracyclist, who would talk to himself on the lonely roads all night to reaffirm the belief that he would successfully finish the race.

One of the best way to deal with sleep deprivation and lonely night rides is music. “I take a music player along and play my favourite tracks. Singing along helped me to be more alert and ward off sleep,” says Dr Samarth, who did Ironman Phuket in 2012 (1.9 km swim, 90 kms cycle and 21.1 km run) and Ironman Bahrain (70.3) in 2018.

Few tough moments  

Dr Amit Samarth | Ultra cyclist | Global Indian

Sharing a few more difficult situations he faced during TSE and RAAM, Dr Samarth recalls the 10th day in RAAM, when he was in West Virginia. It was raining heavily and he was riding in rain from 5 pm in evening to almost 2 am in the night.

“It was very cold that night. One of the biggest mistakes I did was taking a break and falling asleep,” he says. Instead of sleeping for one hour, he slept for three hours and then it became very difficult to start early morning due to intense cold. “I lost precious time due to which I had to slog for the next 24 hours to make sure I finish RAAM successfully,” he says.

During TSE, after completing the stage 3, Dr Samarth was completely drained out due to lack of proper food and his legs had turned extremely sore. By evening, hewas running high temperature.

“I had only 10 hours to sleep and recuperate. I tried to eat and sleep as much as possible, took medicines and evaluated myself next morning. That day I rode slower, trying to recover my body on the bike. Yes, you can recover while on the move,” smiles the ultra cyclist, who suffered dehydration with altitude sickness during one of the races in the Himalayas.

“If I get bogged down or afraid of these situations, I would have never finished those races,” he points out.

Giving back  

Earlier, he won the tough Pune tough cycle race and also did some other ultra-cycling rides from Delhi to Nagpur (1021 km in 39 hours), Chennai to Nagpur (in 43 hours). “I have taken those risks and I want to do my bit towards encouraging people to pursue their passions,” says the ultra risk taker.

What are his future plans? “I would like to grow my sports academy and I am presently running a program for tribal athletes,” informs Dr Samarth. His earlier visits to the Deshpande Foundation in Hubbali, which put him in contact with many social entrepreneurs, inspired Dr Samarth to be a sports entrepreneur himself.

 

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A post shared by Dr. Amit Samarth | UltraCyclist (@teamamitsamarth)

He intends to identify more sporting talent from the tribal areas, especially from central India, and train them in his sports academy. “I look forward to create elite national and international athletes from my academy in the time to come,” says the sports entrepreneur, who is doing his bit to give back to the society.

When he isn't ultra-cycling or marathoning, the fitness enthusiast likes to read books and watch some informative videos about training athletes.

  • Follow Dr Amit Samarth on Instagram and Twitter

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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