The Global Indian Saturday, June 28 2025
  • Home
  • Stories
    • Exclusive
      • Startups
      • Culture
      • Marketplace
      • Campus Life
      • Youth
      • Giving Back
      • Zip Codes
    • Blogs
      • Opinion
      • Profiles
      • Web Stories
    • Fun Facts
      • World in numbers
      • Didyouknow
      • Quote
    • Gallery
      • Pictures
      • Videos
  • Work Life
  • My Book
  • Top 100
  • Our Stories
  • Tell Your Story
Select Page
Lawyer | Priti Krishtel | Global Indian
Global IndianstoryPriti Krishtel: Indian-American health justice lawyer is fighting the global patent system
  • Global Indian Exclusive
  • Indian American
  • Whatsapp Share
  • LinkedIn Share
  • Facebook Share
  • Twitter Share

Priti Krishtel: Indian-American health justice lawyer is fighting the global patent system

Written by: Namrata Srivastava

(November 4, 2022) The global pandemic exposed the inaccessibility of general life-saving medicines in developing countries. From basic paracetamol to only-on-prescription Remdesivir, patients across the world suffered from a severe shortage of medicines in the last two years. While many accepted it to be a side effect of the COVID-19 situation, a few decided to stand up and fight against the inequities in the global pharmaceutical system. One such leader is Indian-American health justice lawyer, Priti Krishtel, who recently won the MacArthur Fellowship, unofficially known as the ‘genius grant’, who exposed pharma companies for misusing the patent laws in the United States of America.

“By distilling the technical aspects of the patent system to show its sometimes devastating impact on people’s lives, Krishtel is galvanizing a movement to center around people instead of only commercial interests in our medicines patent policy,” McArthur Foundation said announcing this year’s 25 fellowships. The grant carries an $800,000, no-strings-attached grant for individuals who have shown exceptional creativity in their work and the promise to do more.

Lawyer | Priti Krishtel | Global Indian

Health Justice Lawyer, Priti Krishtel, won the McArthur Grant for exposing the inequities in the patent system to increase access to affordable, life-saving medications on a global scale

For over 20 years now the California-based lawyer has been fighting against big pharmaceutical companies, keeping them from exploiting loopholes in the U.S. patent laws that allow them to keep exclusive rights to medicines for an extended period. Through this, the companies can sell their drugs at high prices without the threat of competition. This means that people and countries in need of medication are often unable to afford it.

Standing for a million lives

The daughter of a pharmaceutical scientist who worked for drug companies, Priti Radhakrishnan was always sensitive towards matters of social justice. After earning an undergraduate degree from the University of California, Berkeley, and a law degree from New York University, Priti, like many others, joined a big law firm in Los Angeles. However, her ideas about the pharma patent system came crashing down during her initial days, while she was working on a project in India.

It was personally gut-wrenching for me to know that the drugs had come to market, but they just weren’t getting to the people who needed them, and there was such a huge time lag in making that happen.

The lawyer was leading a team representing HIV-positive clients in court when she noticed that in AIDS cases a diagnosis was a death sentence, nearly every time. While there were antiretroviral therapies available, they were not affordable for her clients. So bad was the condition, that if parents were diagnosed with HIV, they would just hand over their kids to an orphanage. “This early work in India left a permanent mark on my heart,” the lawyer said during an interview with Devex, adding, “It was personally gut-wrenching for me to know that the drugs had come to market, but they just weren’t getting to the people who needed them, and there was such a huge time lag in making that happen.”

This motivated the lawyer to co-found the Initiative for Medicines, Access, and Knowledge, or I-MAK, in 2006. She partnered with Tahir Amin, an expert on intellectual property law, who had formerly represented big corporations and health experts. “The patent system was intended to motivate people to invent by giving them a reward of a time-limited monopoly. But in the last 40 years, that intention has been distorted beyond recognition,” the Global Indian said.

Explaining how the patent law is abused by big companies, the lawyer said in an NPR interview, “Take the top-selling drug in the country, HUMIRA. After the first patent expired, the company, AbbVie, filed and got so many more patents that they made two-thirds of all their revenue. But what you see in another part of the world, like Europe, is that the price came down because other companies came in as competition.

“So how drug companies are using the patent system, and the fact that patients don’t have a voice in the patent system is leading to longer monopolies, higher prices, or drugs not being available at all.”

Fighting the system

So far, the lawyers have led teams to stop pharma giant Novartis from patenting the leukemia drug Gleevec, and have twice prevented Abbott Laboratories from patenting the HIV medicines. The organisation has also worked with advocacy groups in various countries to reform the drug development system by involving the affected community in the process. “The system is completely insulated from the human consequences of how it works,” the lawyer said, “So how do we humanise the system? How do we bring it into more proximity with the people it’s meant to serve, and evolve it for the better?”

The year pandemic stuck marked a pivotal time for the lawyer. With the big pharma companies such as Moderna having monopolies on their products, the reach of COVID vaccines was limited to the developed nations. During her research, the lawyer found that while 55 percent of people in developed countries were vaccinated, only one percent of the population in developing countries had access to any kind of vaccine. She even called out the then US President, Donald Trump’s pushing of vaccines for American citizens “the beginning of a new Hunger Games”.

“COVID taught us that when the biggest drug companies have monopolies on their products, they will always sell to the highest bidder. They will always price the medication or the vaccines out of reach. For example, Moderna was almost 100 percent publicly funded. But unfortunately, the U.S. government gave away the right to the vaccine. So, now Moderna stands to make $100 billion by the end of this decade, and $40 billion alone by the end of this year. And it was taxpayer funding that helped bring that invention to market,” she told NPR.

Lawyer | Priti Krishtel | Global Indian

Priti with her friends

Inspired by her father, the lawyer kept fighting against the system, arguing that apart from intellectual property law reform the US government should work towards technology transfer to help manufacture all medicines locally.

A mother to a four-year-old, the lawyer feels that while there is a long way to go to bring these reforms, slowly she can see the changes. “I just don’t think that people’s ability to heal should depend on their ability to pay. And I think we all can be a part of the solution,” says Priti.

  • Follow Priti Krishtel on Twitter and LinkedIn
Subscribe
Connect with
Notify of
guest

OR

Connect with
guest

OR

0 Comments
Inline Feedbacks
View all comments
  • AIDS
  • Berkeley
  • Corona
  • Coronavirus
  • COVID
  • Donald Trump
  • genius grant
  • Global Indian
  • Global Indian Exclusive
  • global patent laws
  • health justice lawyer
  • HIV
  • HUMIRA
  • I-MAK
  • Indian American
  • Indian American lawyer
  • Indian-American health justice lawyer
  • Indians in America
  • lawyer
  • leukemia
  • MacArthur Fellowship
  • MacArthur Grant
  • McArthur Foundation
  • medicines
  • Moderna
  • New York University
  • Novartis
  • Pandemic
  • paracetamol
  • patent law
  • patent laws
  • pharma
  • pharmaceutical business
  • pharmaceutical companies
  • Priti Krishtel
  • Remdesivir
  • University of California

Published on 04, Nov 2022

Share with

  • Whatsapp Share
  • LinkedIn Share
  • Facebook Share
  • Twitter Share

ALSO READ

Story
From Paris to Kyiv: The foreigners bringing Brand India to the world

(December 28, 2023) Indians are excelling across the globe, making an impact around the world. In the same way, India has cast a spell on the world in so many ways, whether it’s the thousands who gather for a group practice on International Yoga Day, or the year-long wait list for rural Tamil cuisine at the Michelin-starred Semma in Manhattan. India has found its way into the hearts of people from everywhere. Today, Global Indian takes a look at some of the foreigners who are taking Brand India global, from the local cacao bean to Bharatnatyam, and proudly call India their home. Mai and Asuka Hatta: The Hasora project   View this post on Instagram   A post shared by HASORA 🌱Happy Organic Food🌱 (@hasoraindia) Mai and Asuka Hatta, Japanese twins from Chiba Prefecture, have created a unique narrative in India with their venture, Hasora. Forgoing opportunities in the US and Japan, their journey in India began with Mai's job in an NGO in Dehradun and Asuka's decision to join her sister. In 2016, they launched Hasora to address a gap they observed: the difficulty expats faced in finding fresh, safe Japanese vegetables. Simultaneously, they sought to improve the plight

Read More

6px;">

 

View this post on Instagram

 

A post shared by HASORA 🌱Happy Organic Food🌱 (@hasoraindia)

Mai and Asuka Hatta, Japanese twins from Chiba Prefecture, have created a unique narrative in India with their venture, Hasora. Forgoing opportunities in the US and Japan, their journey in India began with Mai's job in an NGO in Dehradun and Asuka's decision to join her sister. In 2016, they launched Hasora to address a gap they observed: the difficulty expats faced in finding fresh, safe Japanese vegetables. Simultaneously, they sought to improve the plight of local farmers affected by intermediary exploitation. Hasora partners with organic vegetable farmers, aiming to revolutionize the supply chain with a farm-to-table model. They also engage in the "Oishii Nippon Project," helping farmers cultivate Japanese vegetables, thus merging cultural appreciation with agricultural innovation.

"It was my destiny; I followed my passion, my heart," Mai says, of her deep bond with India. The name Hasora, meaning 'green leaves under the blue sky' in Japanese and resonating with the Hindi 'Hasna' (to laugh), captures the essence of their venture—promoting growth and happiness. Beyond their online platform, their Gurgaon outlet is a cultural fusion hub, offering a range of Japanese and Korean specialties alongside Indian staples. With Mai's culinary skills and a Japanese chef, they cater to a diverse clientele, while championing sustainable farming practices and economic empowerment for local farmers.

Read more here

Viktoria Burenkova – Tandava in Kyiv

 

View this post on Instagram

 

A post shared by Vijaya Bai | Вікторія (@vijaya.bai)

Viktoria Burenkova, known as Vijaya Bai on stage, is a dedicated Bharatanatyam dancer and teacher in Kyiv, Ukraine. Despite the challenges of Russia's invasion, she continues to uplift spirits through this ancient Indian dance form. For ten years, she has been a key figure at Nakshatra, a 'National Studio' recognized by Ukraine's Ministry of Culture.

"Our lives were steeped in classical music, dance, and yoga," says Viktoria, reflecting her deep connection with Indian arts. She credits her guru, Ganna Smirnova Rajhans, for her Bharatanatyam journey. With Ganna's relocation, Viktoria now leads Nakshatra, adapting performances to Ukrainian audiences.

Her classes, both online and offline, have been a source of strength during the war. Bharatanatyam is central to her life; she even sews dance costumes. Viktoria's admiration for Indian culture runs deep, evident in her study of Hindi and Telugu. She aims to promote Bharatanatyam in Ukraine and beyond, hoping for a growing community of classical dancers and greater appreciation of the art form.

Read more here.

David Belo – ‘Bean’ there, done that

[caption id="attachment_47849" align="aligncenter" width="397"] David Belo[/caption]

David Belo's Naviluna, based in Mysuru, is a trailblazer as India's first bean-to-bar chocolate house and the world's first to solely use Indian-origin cacao. Belo, originally from South Africa, found inspiration in India's rich cacao diversity. “The relationship between South Africa’s early beginnings, my own community, trade, food, and drink is as rich as it is deep,” he says, indicating his diverse culinary influences.

Naviluna's approach to chocolate making is terroir-centric, aimed at highlighting the unique flavors of Indian cacao. This focus extends to their café in Mysore, situated atop their factory in a heritage bungalow, which Belo and his team spent six years restoring. The café emphasizes traditional coffee experiences, featuring classic 1950s Italian-style coffee and chocolate drinks, using premium Arabica coffee sourced from Chikmagalur.

Belo's vision and dedication have steered Naviluna through early challenges, shaping a brand ethos centered on craftsmanship and quality. Naviluna not only crafts fine chocolates but also offers a holistic sensory experience, marrying the art of chocolate making with India's cacao heritage.

Read more here.

Karl Rock – A love story with India

 

View this post on Instagram

 

A post shared by Karl Rock (@iamkarlrock)

At the age of 17, Karl Rock ate canned butter chicken for the first time. "It was horrible stuff compared to what indian food really is but it blew my mind," says Karl Rock, who is now a top tier content creator with over 2.77 million followers on his YouTube channel and over 184,000 on Instagram.

Whether it's a traditional malpua recipe, or masala chai prepared with his own handground concoction of spices, this adventurous New Zealander can teach most Indians a thing or two about the diversity and history behind our native cuisine. That, and he also speaks fluent Hindi. He swears by the Chhole Bhature from Gopalji's in Pitampura's Delhi and while the owner guards the recipe closely, Karl has reverse engineered it, saying his version is " 80 percent close to the original.”

From traditional recipes, to remote, little-known dhabas dishing up exquisite fare, remarkable places (like the meteorite crater in Maharashtra), Karl Rock does it all. And his enthusiasm is infectious, coming as it does from someone who was born more than 15,000 miles away, in a culture apparently far-removed from our own...

Mango and Basil: Marriage beyond borders

 

View this post on Instagram

 

A post shared by Mango and Basil | Comedy Creators (@aamandbasil)

What do Italians and Indians have in common? Quite a lot, going by Suprateek Banerjee (aka Mango) and his wife, Daniela Barone (basil), the content-creator couple behind @aamandbasil on Instagram. For starters, they “both wake up in the morning thinking about what they’re going to eat,” as Daniela puts it. Close family ties are another similarity – Suprateek was thrilled to learn that Daniela’s grandmother lives at the family home in Naples – “I was like, wow, this is just what we do. Our grandparents live with us in India as well, and we love them like crazy.”

Mango and Basil are an Instagram sensation, with 120k followers and counting, although they only opened their account in February 2023. Their aim - to bring humour into all our cultural quirks, and to bring out similarities you didn't know exist. Basil is shocked to see Mango cooking 'Indian pasta' in a pressure cooker, and downing a cappuccino after lunch. At the heart of it, however, is love, as this star-crossed couple do their best to learn about the culturally rich land to which the other belongs.

Read more here.

Paris Laxmi: Bridging cultures through Bharatnatyam

 

View this post on Instagram

 

A post shared by Paris Laxmi (@parislaxmi)

Born in 1991 in Aix-en-Provence, Paris, whose full name is Myriam Sophia Lakshmi, was born into a family of Indophiles and began training in Bharatnatyam at the age of nine, there was no looking back. She came to India to train, too and and adopted 'Laxmi' as her stage name. It also drew her to her now husband, Pallipuram Sunil, a famous Kathak artist, whom she first watched performed at the age of seven. They became friends years later, united by their love for Indian classical dance and Paris Laxmi made India her home for good in 2012, after her marriage.

The couple run the Kalashakti School of Arts, where they teach their respective dance forms and organise performances and workshops. Their production, 'Sangaman - Krishna Mayam', a fusion of Kathakali and Bharatnatyam, showcasing stories and manifestations of Lord Krishna, has toured all over India, Europe and the Gulf. "So many people from foreign countries wish to learn Indian classical dance now. It is something very rich and unique that India has," she says.

Read more here.

 

Story
Sarod soldier: British Indian artist Soumik Datta uses music for climate action

(July 29, 2023) One rainy day, while playing indoor cricket with his younger brother, a 12-year-old Soumik Datta discovered an old sarod that once belonged to his grandmother. Today, the award-winning multi-disciplinary artist has released several albums. An ambassador of the Earth Day Network, Soumik often addresses social and environmental issues through his art. His recent animated musical film Songs of the Earth, premiered at The UN Climate Change Conference in Glasgow. A short story about Asha, a young climate refugee from Bengal who searches for her father across the world, through burning forests and rising oceans, the film was commissioned by the British Council. [caption id="attachment_14964" align="aligncenter" width="619"] British-Indian musician Soumik Datta[/caption] Just a month ago, the sarod player was appointed as the artist in residence by the UK’s prestigious Philharmonia Orchestra. The composer, producer and TV presenter will take on the role for the 2023-24 Season. "I read that the climate disasters caused more internal displacement than war. This had a deep impact on me, especially as someone privileged, living in London. What came out was in the shape of a short story — about a young climate refugee called Asha searching for her father across burning forests

Read More

han war. This had a deep impact on me, especially as someone privileged, living in London. What came out was in the shape of a short story — about a young climate refugee called Asha searching for her father across burning forests and melting glaciers. This was the start of Songs of the Earth," shares the artist, during an interaction with Global Indian.

Not a born musician

Soumik was born in Indian to banker father and film director mother, and spent the initial years of his life in Mumbai. A child, who loved the sea, Soumik shares that he had no musical inclination while he stayed in India. "I was a proper Mumbai kid. My days were mostly about school, playing with my friends - but I wasn't into music at all while I was in India. I wonder, had my family continued living there, if I would have ever become a musician," shares the 39-year-old artist. Soumik has a younger brother, Souvid Datta, who is now a well-known photographer and filmmaker.

https://www.youtube.com/watch?v=UerChOwsjq0

When a 11-year-old Soumik first moved to London, the artist reveals that it was a bit of a culture shock. "My father was already working in London, so the family eventually moved there. I was one of the very few coloured kids in my school. I had to learn a lot in terms of the vocabulary, which was quite different from India. It took an adjustment period, but looking back I feel it all happened quite quickly," the artist shares, adding, "My parents listened to classical music. I remember my mother would sing Tagore songs. I was a huge Shahrukh Khan at that time, so I would listen to his songs. So, while I wouldn't sing to play, music was always around."

Trained by a great Guru

Soumik's first introduction to the stringed musical instrument was purely by chance. "It rains a lot in London, and on one such day, I and my brother were playing cricket indoor. I shot the ball a little hard and it dashed into a cardboard box kept in the corner. When I went to check what was inside the box, I found a shiny instrument with stringed attached to it, which I had never seen before. I showed it to my father when he came back from work and he told me what it was and that it belonged to my grandmother. That evening my father gave me my first sarod lesson," shares the artist, laughing, "I didn't really play cricket after that."

[caption id="attachment_24906" align="aligncenter" width="609"]Indian Artist | Soumik Datta | Global Indian Soumik with Pandit Ravi Shankar[/caption]

After a year, Soumik was introduced to his Guru, renowned artist Padma Shri Pandit Buddhadev Das Gupta, while he was on a vacation in Kolkata. "He looked at me noodling at the instrument and told me to come to his house next morning at 6 am. And just like that my training started," the artist quips. While most students attend music classes for years, Soumik had an unusual training. "The training was quite rigorous while I was in India, each year during vacation. However, my guru would design the training in a way that even when I returned to London, I would still be able to practice the ragas every day. I was very blesses to have him train me," the artist shares.

[caption id="attachment_24905" align="aligncenter" width="606"]Indian Artist | Soumik Datta | Global Indian Young Soumik, playing the tanpura, with his guru Pandit Buddhadev Das Gupta[/caption]

However, sarod was not the only thing that captured Soumik's interest. Says Soumik, "Growing up I listened to every kind of music. I remember in school I would play the English tracks on the sarod. So, that way I became more interested in the contemporary music as well."

A melodious journey

After completing his school, the artist attended the University College London, and later studied at Trinity Laban Conservatoire of Music and Dance, graduating in 2009 with an MMus in Composition. Meanwhile, Soumik toured with his band to various cities with his songs. However, a big break came when Soumik was invited by American rapper Jay-Z to play at the Royal Albert Hall in 2006 and later even performed with Beyoncé.

https://www.youtube.com/watch?v=Mshi-7hfKJM&list=RDEMBAf3gaMmjK8gH1kxW95Nwg&start_radio=1

Subsequently, Soumik's music started addressing several social issues. "I wanted to talk about these issues since they affect each one of us. I feel that music has the power to make people think," quips the artist. In 2021, Soumik released a six-part visual album titled Silent Spaces, which is a creative lockdown response driven by a pervading sense of Covid-induced personal and professional loneliness. Later the same year, the British-Indian artist won the British Council Commission for Climate Change Award to create a project titled Songs of the Earth which will be released in the run-up to the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow.

Music for the environment

"When British Council announced the award, I was already devising music and film projects about the environment and had already released an album Jangal — to raise awareness about the impact of deforestation with Sachin. I had a premonition of working together again, so I wasn’t surprised when we landed this award," shares the artist. The animated film Song of the Earth contains an eight-track album, in which each song represents a specific environmental issue experienced through Asha’s young eyes. The songs create a unique narrative, covering issues from floods and eco fashion to deforestation and industrialisation.

https://www.youtube.com/watch?v=-g3Dbn6Heog

Soumik shares that he wanted to write the songs in a manner in which the musical quality wouldn’t diminish and the lyrics would appeal to all types of audience. “I wanted to write the songs in a way that wouldn’t detract from their musicality but would hold hidden layers of meaning for the different kinds of listeners,” the artist says, adding, "Throughout the film, Asha’s Baba’s teachings offer her hope and propel her to face the dangers and calamities which lie ahead. Datta fervently believes that to face the problem that climate change poses for us, we must not be motivated by fear but instead by the hope for a better future."

[caption id="attachment_24907" align="aligncenter" width="572"]Indian Artist | Soumik Datta | Global Indian Soumik with British-Indian-American sitar player, Anoushka Shankar[/caption]

The artist collaborated with Sachin Bhatt and Anjali Kamat who visualised the story from page to screen and helped him manifest his lead character, Asha and the climate emergency that spirals around her. Currently, the artist is working on a new show that will address immigration, mental health issues, and the refugee crisis.

  • Follow Soumik Datta on Instagram, LinkedIn, SoundCloud, Twitter, YouTube, and his website

Reading Time: 6 mins

Story
From Kerala to the Met Gala: Neytt by Extraweave merges tradition with innovation

Amidst the glamour of the Met Gala 2023, one Indian brand's contribution quietly stole the limelight—the opulent, cream-coloured runway carpet stood testament to Kerala artisanship - a sustainable, custom-designed and hand-painted tribute to fashion icon Karl Lagerfield. When Sivan Santhosh, founder of Neytt by Extraweave, first heard the brief, he was doubtful. A white carpet was a very unusual request. But they got to work, taking two months to perfect the beige-toned creation, ‘made with love’ from Kerala, India. The white carpet was manufactured by Neytt and then sent to New York, where it was hand-painted by designers associated with the Met Gala. "We have worked with a company called FibreWorks, which is associated with the Gala," Sivan tells Global Indian. "The order came through them." "We are a fourth-generation, privately owned family business," Sivan says. "My great-grandfather started the business in 1917 and called it the Travancore Mats and Matting Company." Kerala had begun manufacturing coir mats, matting and floor coverings in the mid-19th century, when an Irish-born American named James Darragh set up the first factory in Alleppey in 1859. Enterprising Keralites soon caught on, with Sivan's great grandfather among them. "Extraweave was founded by my dad," he

Read More

he first factory in Alleppey in 1859. Enterprising Keralites soon caught on, with Sivan's great grandfather among them. "Extraweave was founded by my dad," he says. "We went from coir foot mats to working with jute to make rugs." In 2020, Sivan and his wife founded Neytt by Extraweave, a high-end, high-fashion designer brand that works with some of the top brands in the world - apart from being a long-term supplier to IKEA (in Sweden), they have also worked with Ralph Lauren Homes, Crate & Barrel and Pottery Barn.

[caption id="attachment_39278" align="aligncenter" width="648"] The Met Gala carpet, designed by Neytt by Extraweave.[/caption]

Furthering a rich family legacy

"When my father began Extraweave in the early 2000s, there were lots of challenges," says Sivan. He speaks to me from the Neytt headquarters in Alleppey, as machinery from the factory hums loudly in the background. This machinery, he says, only found its way to their manufacturing process in the early 2000s, when the imports were regularised. Before that, when his grandfather and uncles ran the business, the mats were woven by hand, or through the use of manual looms. "It was only in the 2000s that we could automate the process," Sivan explains. It also allowed them to diversify in terms of material - they went from coir to jute, sisal, water hyacinth, linen and hemp.

Although he grew up immersed in the family business, Sivan didn't graduate from high school with a plan. He decided to study computer science engineering in Vellore, going on to work for two years at a software company in Chennai. "I didn't really know what I wanted at the time," he says, in response to my look of surprise. "Engineering and medicine were the most chosen career options and since I was quite savvy with computers, I thought it would be a good idea. I did always know I would go into business at some point, though."

After two years at BNY Mellon in Chennai, Sivan felt it was time to return to the family business. "I wanted to learn how everything worked," he said. His father was clear that he should learn the business from the ground up. "I didn't believe in sitting in a chair when I don't know what's happening the floor." Sivan would interact with the workers, go to the loom and learn whatever he could from scratch. By the end of the third year, he was heading the Purchase Department.

[caption id="attachment_39279" align="aligncenter" width="549"] Sivan Santhosh and Nimisha Srinivas[/caption]

Neytt by Extraweave 

After this, Sivan headed to Babson College in Boston, one of the city's top entrepreneurship schools. "I spent some time in Boston working for a startup but my wife and I had lots of ideas about what to do with the business," he explains. In early 2019, they returned to India, all set to start something of their own. "The pandemic kind of helped us," he says. "We were able to do a lot of market research and create a structure." That was the start of Neytt by Extraweave.

The company did very well, quickly. In 2016, Neytt produced a rug for the White House, for a special event during a head of state visit. They have supplied to IKEA for seven years - "We produce their rugs, floor mats, carpets and the sisal scratch mats for cats, which are among IKEA's top five most popular products worldwide," Sivan says. The products are made in Kerala and shipped to the IKEA headquarters in Sweden, from where they are distributed. They have also worked with the Taj Hotels in Andaman and Mumbai's Soho House.

The sisal story  

Only two companies in India, Neytt being one of them, that work with sisal, a durable, white fibre found mostly in East Africa, which they import from countries like Tanzania and Madagascar. "It's mostly white in colour, very long, strong and durable," Sivan explains. The fibre is imported in the raw form and is converted to the yarn stage at the Neytt factory. The yarn is converted to bobbins and fed into the loom, which weaves rolls that are around five metres in width. "The machine defects are corrected by hand by our skilled artisans," he adds.

Derived from the bark of the Agave plant, which grows mainly in East Africa and also in Brazil, sisal is known for being durable and eco-friendly. In South America, the sisal tradition goes all the way back to the Aztecs and the Mayans, who, it is believed, used it to make fabrics and paper. From there, sisal cultivation spread to the Caribbean islands, Brazil and Africa.

Celebrating South India, supporting local communities

As they studied the market, they realised that traditions from North India dominates the world's perception of Indian crafts, from Jaipur rugs to Banarasi silk and Lucknow Chikankari. "There are lots of design elements and craftsmanship in the South but nobody knows about that, apart from South Indians." Celebrating South Indian design is one of their core philosophies - they use exotic, sustainable raw materials like sisal, lyocell and linen, to bring out design elements from Kerala, Tamil Nadu and Karnataka.

In 2018, they produced a collection of custom-designed rugs that used elements from the major floods that had taken place that year. They paid tribute to the everyday, unsung heroes, who had braved adversities during the devastating floods. That design won the Elle Deco International Design Awards.

"We also did a collection on Kerala's boat races," Sivan says. For that, the design team sat down with the participants of the races, to understand what matters to them when they race. "The rhythm and synchronisation are crucial, the musical instruments and the songs they sing as they row, the instruments they use and the role that each person plays on the boat - we incorporated these elements into our designs," he explains. From the goats that walk around in Fort Kochi, its iconic doorways and window frames, to the mundu - traditional elements from Kerala's culture are an important part of Neytt's designs.

It also extends to employing locals - 98 percent of the 700-member team are from the area. Nearly 50 percent are women - "Weaving has always been a predominantly male domain, so we try to empower women through leadership roles and in traditional manufacturing roles."

When tradition meets innovation

[video width="1152" height="720" mp4="https://stage.globalindian.com//wp-content/uploads/2023/05/neyyt.mp4"][/video]

Video: Neytt

Neytt by Extraweave's ascent in the world of high-end design and manufacturing is a remarkable story of entrepreneurship, innovation, and the melding of tradition with contemporary requirements. Founded by Sivan Santhosh and his wife, the Kerala-based brand leverages the legacy of his family's involvement in the coir industry to create distinct, sustainable products that have found their place in prestigious venues, from the White House to the Met Gala. Embracing new materials and automating processes have been instrumental to their growth.

Moreover, the commitment to celebrate and preserve the lesser-known South Indian design elements and their strong community involvement, particularly towards female empowerment, underlines their vision. The story of Neytt by Extraweave attests to the endless possibilities when rich cultural heritage is combined with innovation and sustainability, and how one small family business from Kerala can make a significant mark on the global stage.

  • Follow Neytt by ExtraWeave, and Sivan Santhosh on Instagram.

 

Story
Guinness World Record holder Saurabh Bothra is redefining wellness through Habuild

(April 18, 2024) ‘We build habits. Habits build you’ – with this winning mantra Saurabh Bothra has been transforming the lives of lakhs of people through his health and wellness venture Habuild that he co-founded with Anshul Agrawal and Trishala Bothra. The startup, which has just completed its eclectic four-year journey, boasts two million members across 38 nations. “It is a celebratory yet humbling feeling. The responsibility has increased, but so have the blessings,” Saurabh tells Global Indian.  Going from humble beginnings to creating a global impact, with a Guinness World Record under its belt, Habuild has been working towards improving the fitness levels of people, guided by its IIT alumni founders.  [caption id="attachment_50787" align="aligncenter" width="640"] Saurabh Bothra, CEO, Habuild[/caption] In January of this year, Saurabh Bothra and his team at Habuild organised a 21-day online yoga challenge, which attracted 4.5 lakh yoga enthusiasts from 92 countries. During the challenge, on January 12th, the wellness platform achieved an incredible milestone by setting the Guinness World Record for the highest number of viewers in a single session, comprising 2,46,252 yoga enthusiasts. “Working for the world record was not just a personal endeavour, it was an opportunity to inspire and motivate people

Read More

Global Indian " width="640" height="640" /> Saurabh Bothra, CEO, Habuild[/caption]

In January of this year, Saurabh Bothra and his team at Habuild organised a 21-day online yoga challenge, which attracted 4.5 lakh yoga enthusiasts from 92 countries. During the challenge, on January 12th, the wellness platform achieved an incredible milestone by setting the Guinness World Record for the highest number of viewers in a single session, comprising 2,46,252 yoga enthusiasts. “Working for the world record was not just a personal endeavour, it was an opportunity to inspire and motivate people to embrace a healthier lifestyle,” remarks Saurabh.   

The Nagpur-based wellness entrepreneur and government-certified yoga trainer also describes himself as a content creator. “I love to create YouTube videos to share my thoughts and expertise on health and wellness, all with the goal of making it easier and more enjoyable for people to explore,” he remarks. In his videos he unleashes health secrets in easy-to-implement ways to make people achieve their fitness goals. His YouTube Channel now has surpassed 800K subscribers. 

Habuild – Helping people cultivate fitness 

In 2020, when Habuild was established, it had just three eager students and a small team. Today, it boasts a thriving community of two million people on the path to cultivating healthy habits. The technology-enabled platform, which helps people build sustainable habits, now employs over 200 employees. 

“I host live Yoga classes for our community every day and I am also deeply involved in looking out for better ways to serve our members through different health and wellness programs. In the past year, we have organised and hosted over 150 events for our community, all aimed at improving their health in all aspects,” Saurabh remarks. 

[caption id="attachment_50788" align="aligncenter" width="749"]Health | Saurabh Bothra | Global Indian Saurabh Bothra conducting an offline yoga session[/caption]

Habuild offers its community members a bouquet of programmes like Yoga Everyday, Ayurvedic Detox, Mindful Journaling, Marma Healing, Her Health Matters (sessions on Women's wellness), Kitchen Gardening, and more for their fitness and well-being.  

The wellness model 

The platform operates via a messaging automation tool integrated with WhatsApp. One of the favourites of the Habuild community is the daily WhatsApp reminders. These reminders set the tone for their day and help them integrate the habit of making healthy choices into their routine.  

“At Habuild, we firmly believe that taking small, consistent steps towards a healthier lifestyle can lead to significant positive life changes,” says Saurabh. Each user’s journey is personalised on WhatsApp with lessons tailored to their health needs. Attendance tracking is also implemented to keep users active and motivated, with automated texts sent to provide details on missed classes. 

Monthly challenges are hosted regularly to emphasise the importance of habit building. Participants can join between 6:30 am to 7 pm according to their schedule, engaging in various asanas of yoga or exercises from the comfort of their homes. 

https://youtu.be/iPus54eHptk

 

“We are constantly seeking new ideas to improve our users' experiences. Moving forward, we want to make our members' journeys more personalised,” says Saurabh adding, “Exciting things are happening, like introducing a new yoga batch just for kids. Plus, we are splitting batches into Hindi and English groups to make our programs accessible to everyone.” 

In its monthly membership plan, Habuild offers chat support to users, addressing inquiries on general health, yoga, and physical ailments. Users can access complimentary consultations tailored to the nature of their inquiry, with a team of experts, which includes specialists in yoga, nutrition, and physiotherapy. 

It started when… 

Saurabh, an alumnus of IIT BHU, has always been a fitness enthusiast. In 2020, when people worldwide were confined to their homes due to lockdowns, he began offering lessons on Zoom and YouTube from his hometown, Nagpur. 

Along with his friend Pramod Yadav, he conducted 45-minute sessions every morning, guiding viewers through simple breathing exercises, Surya Namaskar, and various asanas targeting different muscle groups for upper body, lower body, core, and flexibility. 

Initially, it was just his way of contributing to the community. He didn't anticipate its rapid popularity, leading to the establishment of a startup centred around the wellness idea. Collaborating with other IIT alumni, Trishala Bothra (his sister) and Anshul Agrawal (his batchmate), he laid the foundation of Habuild, which now boasts members not only in India but also in the United States, Canada, Dubai, and Singapore. 

[caption id="attachment_50789" align="aligncenter" width="584"]Health | Saurabh Bothra | Global Indian Saurabh Bothra[/caption]

Love for creating change 

Working towards bringing about change in his community had always been part of Saurabh’s personality. During his time at the IIT BHU campus, he initiated two initiatives that were positively embraced by his college community. He co-founded the ‘Let's Read’ club, providing fellow students with the opportunity to exchange books and engage in a culture of reading and knowledge sharing. 

Additionally, he spearheaded the ‘Satvik Mess’ on campus, which quickly became a student favourite. 'We managed to offer Satvik food choices that led to a close-knit community,' he shares. 

As a former mechanical engineering student at IIT Banaras, Saurabh was awarded a Special Mention Award for his contributions to the campus, which included organising a successful cultural fest. 

[caption id="attachment_50790" align="aligncenter" width="727"]Health | Saurabh Bothra | Global Indian Habuild Team got successful in earning a Guinness World Record[/caption]

“I did not turn out to be an engineer after IIT, but my college experience taught me the problem-solving skills crucial for my entrepreneurial journey. Every day in business, I use the lessons I learned during those special years,” he signs off.

  • Follow Saurabh Bothra on Instagram, Facebook, LinkedIn, Twitter and YouTube
  • To know more about Habuild visit its website

Reading Time: 5 mins

Story
Indian-Malaysian Elwinder Singh is revolutionalising the healthcare world with empathy

(August 11, 2022)Two things set apart Elwinder Singh from his family legacy. Firstly, the third-generation Malaysian citizen chose to establish his empire in India when his father and grandfather had worked in the country that was formerly known as the Federation of Malaya. Secondly, he chose the path of entrepreneurship when there had not been any entrepreneur in the family, rather people holding white collar jobs for generations. However, the decision to delve into patient care as co-founder of Connect and Heal certainly has a family connection to it. “My dad had diabetes and cardiovascular problems, and his health condition was deteriorating. Despite developed healthcare facilities in Kuala Lumpur, I realised how difficult it is to sail through patient care,” he informs Global Indian during a conversation. [caption id="attachment_27965" align="aligncenter" width="593"] Elwinder Singh, cofounder, Connect & Heal[/caption] It took lots of time and effort for Elwinder and his family to ensure a coordinated care solution handholding in every single health intervention of his father. With the right support, the senior Singh regained his health, and at the same time, the seed of a different career path germinated in Elwinder’s mind. He was just back after completing his bachelor’s degree from

Read More

t & Heal[/caption]

It took lots of time and effort for Elwinder and his family to ensure a coordinated care solution handholding in every single health intervention of his father. With the right support, the senior Singh regained his health, and at the same time, the seed of a different career path germinated in Elwinder’s mind. He was just back after completing his bachelor’s degree from the University of Warwick, London, and was working at Roger Berger, Malaysia during that time.

Stumbling upon a vision

India, the country of Elwinder’s family’s origin, enjoys a very special place in their hearts. Challenges while dealing with his father’s ailments led Elwinder to think hard about how distressing it might be for many people back home to tackle patient care, right from obtaining the correct advice, to running from one specialist to another for the appropriate treatment. in a country with a population of 136 crores.

Struck with the desire to do his bit and weighing the possibilities of a successful health venture, he made a move to India. Thus began the journey of Connect & Heal which stands by its vision to ‘deliver healthcare with empathy.’

India provided a platform to make a difference

“In India and other emerging markets, the scale of fragmentation in healthcare is amplified,” says the Malaysia-born entrepreneur. While brainstorming all aspects before making the big move, Elwinder identified the huge potential to touch lives and make a difference in the country.

“We are four partners and the CEO of the organisation, Sanjay Vinayak has 20 years of experience working in India,” tells Elwinder emphasising how putting the plan into action in a country where he hardly knew anybody, except a few distant relatives, became possible.

[caption id="attachment_27966" align="aligncenter" width="854"]Indian Entrepreneur | Elwinder Singh | Global Indian Galveender Kaur, Sanjay Vinayak, Prashant Kashyap and Elwinder Singh, founders, Connect & Heal | Picture courtesy: Business World[/caption]

Connecting the dots

The fact that his sister Galveender Kaur, a former investment banker, joined hands as a co-founder in taking forward Elwinder’s purpose in life made things brighter.

“Starting in 2016 with Mumbai, Connect & Heal now has a pan-India presence in 300 cities,” informs the entrepreneur whose healthcare venture has touched six million lives so far. The organisation has been providing last mile delivery of healthcare in not just big towns, but also in far-flung areas. Choosing the B2B route, it runs 250 plus on-site clinics in tie-up with one of the largest employers of India to manage primary care of their employees and their families.

“We are also the country’s largest network of private sector ambulances on an aggregated model to bring down response time in navigating emergencies,” he informs. Connect & Heal is currently serving 8,000 pin codes for home delivery of pharmacy and diagnostics services.

Enjoying the new phase

Elwinder’s transition from coming to India rarely during his childhood to living in the country as its resident and enjoying its myriad vibrant hues, is something that he dearly cherishes. “Work has led me to travel to different parts of India and experience it in the true sense, he says,” with a smile.

https://www.youtube.com/watch?v=m0X2t6nqRI8

 

Catering to the healthcare needs of the country during the pandemic as a health warrior has been an exhilarating experience for the young entrepreneur, who has made it to 2022’s Forbes 30 Under 30 list. Talking about the peak time of the pandemic, he mentions, “Crisis is opportunity to serve and find a solution.” Swearing by the powers of health-tech, he remarks, “Technology stepped up to bridge the gap that was created by the lockdown.”

Basking in entrepreneurship 

 “Things do not always happen according to plans but being able to adapt, having plan B, and being quick on the feet to navigate the situation is what it takes,” he says talking about his success as an entrepreneur. “I am blessed with a good team,” he adds.

Connect & Heal’s thousand-plus strong team size combines non-medical and medical service-providing partners committed to improving the overall health outcome for patients through primary care, preventive care, emergency assistance, covid assistance, and hospitalisation assistance. “We are in midst of unveiling a top-of-the-line technology platform which will get rolled out very soon,” informs the young entrepreneur, whose went to a Malay-medium school. “My Hindi is reasonably good now and I am catching up with Punjabi, quite well,” he signs off with a smile.

  • Follow Elwinder Singh on LinkedIn

Reading Time: 5 mins

Share & Follow us

Subscribe News Letter

About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

Read more..
  • Join us
  • Sitemap
  • Terms & Conditions
  • Subscribe
© 2024 Copyright The Global Indian / All rights reserved | This site was made with love by Xavier Augustin