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Food | Global Indian
Global IndianstoryMeet the couple serving dhaba-style food in New Zealand
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Meet the couple serving dhaba-style food in New Zealand

Written by: Minal Nirmala Khona

Find out why the food cooked by Janesh Kumar Kharbanda and his partner Bhawna have people travelling for two hours to get to their dhaba.

(February 4, 2024) Sometimes, a hero’s journey takes roads that make all the difference. Just as it was for Janesh Kumar Kharbanda, or Jay as he is popularly known. And his story of how he ended up in Hamilton, a city in New Zealand, is intriguing.

Food | Global Indian

In an exclusive interview with Global Indian, he recalls, “I came to New Zealand in 2006 for my post-graduation in business management. After completing my studies, I got a job at a well-known Indian restaurant as an assistant manager. From 2007 till 2016 I worked with brands in the hospitality business from the Taj Group of Hotels to chains like Nando’s, Denny’s, and La Porchetta; most of which are world famous.”

I Did It My Way

With an entrepreneurial spirit lurking within, in 2014, Jay also started his own company called Life Corporation Ltd. He manufactured hygiene products like alcohol-free hand sanitisers, toilet seat wipes, clean and wipe tissues, etc. Due to back surgery, he shut down the business for a while but plans to restart it soon. He says, “Due to my work, I used to travel to various cities across the country. I realised something was missing and people were getting bored of eating the same type of food which was less authentic and mild. During that time, I also launched and produced the Senior Best Chef Show in 2015 on local TV channels, which was inspired by Masterchef. The beauty of my show was that contestants had to be over 55 years of age; this was to encourage senior citizens to come forward with their hidden recipes so that the younger generation could know more about their grandparents’ secret recipes.”

Food | Global Indian

Between the insights gained from his travel and the show, he decided “to open an authentic Indian boutique restaurant, especially for Indian kids growing up in New Zealand, so they could see how we used to eat and our experiences when we were children.” And instead of Auckland, Christchurch, or Wellington, more popular cities of this tiny island nation, he and his partner Bhawna decided on Hamilton, a city in the North Island, with a population of less than two lakh people, because it is a gateway to all other major cities and a tourist attraction as well as a stopover point while travelling.

Highway on My Plate

It is mostly a self-managed operation, and Jay and Bhawna have even designed and executed the décor of the place including the painting and furniture. However, they had to face several challenges when they launched. Bhawna reveals, “Initially, it was on the highway where there was no local grocery shop, bus stop, and no local community. We had to travel every day to buy fresh groceries, and pick up and drop staff. Our restaurant is secluded from the main locations, so it was not in a safe area.”

Food | Global Indian

They aptly named it Dhaba on Highway and gave it a dhaba-like feel – the kind we see dotting Indian highways. Even the décor is similar. About the menu, Jay says, “We decided to make those dishes which are always in demand, but the real taste is missing, like Delhi style chhole bhature, Mumbai vada pav, misal pav, and pav bhaji, Punjabi paratha, and the all-India favourite, kadak chai, etc. Being in this industry for the last 26 years coupled with my interest in cooking since childhood with my grandmother, we created all these recipes which are authentic and inspired by her. We freshly grind our spices, add no colours or preservatives, and we don’t freeze any cooked food. Luckily, Bhawna had similar interests. We buy locally every day, and though it is extra hard work, it retains the freshness and taste of the food. Finding the right staff with the required skills is a real challenge, as most of them have no experience in this industry. It took a lot of pain and time to train and educate them.”

Food | Global Indian

The restaurant was launched in 2016, and from Members of Parliament to famous YouTubers like Karl Rock and famous chefs and their families have dined here. The most popular dishes here are the parathas, served with a massive dollop of white butter, Chhole Bhature with lassi and samosas. Lots of desi ghee is also used in the food. Bhawna manages the entire kitchen operation and does the cooking too.

Staying Ahead of the Game

Bhawna reveals why she thinks her food is so popular, even with the locals. “We make everything fresh from scratch, so it is very easy for us to cater to their bland palate, apart from a few dishes that need prep beforehand. We make our own white butter, and we use desi ghee to cook the main dishes. All our dishes were first served to our family, kids, and friends for a while and once everyone approved, we put these dishes on our main menu. Our food doesn’t make you feel heavy after eating it, and people travel 200 km to 300 km especially just to dine at our restaurant.”

Food | Global Indian

With Dhaba on Highway becoming successful, Jay and Bhawna have recently launched another outlet inspired by “the Vaishnav dhabas on Indian motorways.” Named Beeji Dhaba after Jay’s grandmother, the food here is sattvik without onion and garlic. Jay adds, “We have several vegan dishes that cater to a large vegan audience that is increasing rapidly day by day. It’s ten minutes away from the first restaurant and has a more dhaba look and feel, where people can experience roadside dhabas like the ones back in India. With an increasing number of Jain, Swaminarayan and other religious belief customers who don’t like to eat onion and garlic, serving all dishes without them was a bit challenging in the busy rush. So, we decided to make this outlet completely Vaishnav or sattvik.”

Next on the anvil for Jay and Bhawna is the launch of their new dessert brand, which is his grandmother’s recipes made from jaggery, natural ingredients and healthy; free from preservatives. They chose desserts since their handmade kulfis are already popular.

Jay believes in serving fresh and natural food and according to him, global food trends too are moving in that direction. “People want more plant-based, healthy, and natural food, as after COVID, people start realising that health is more important than anything else.”

With their sattvik and vegetarian dishes popular with people from varied cultures, can a cookbook be far behind? Apparently not as it is one of Jay and Bhawna’s cherished goals. And, seeing how much they have accomplished in less than a decade, a cookbook doesn’t seem out of reach either.

When they travel, Jay and Bhawna like to eat at:
  • Kashkan by Ranveer Brar, Dubai: Dal, Shikanji, Dum Aloo
  • Indian Accent, New Delhi: Six-course vegetarian meal
  • Kle, Zürich, Switzerland: Six course meal
  • Gaa, Bangkok, Thailand: Baby corn and jackfruit dishes
  • Yellow, Sydney, Australia: Pumpkin and Papaya with Wattleseed and Mulberry and Honeydew Sorbet

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  • Authentic Indian dishes
  • Beeji Dhaba
  • Bhawna
  • Chhole Bhature
  • Desi ghee cooking
  • Dhaba-style restaurant
  • Food trends post-Covid
  • Global food trends
  • Global Indian
  • Global Indian Exclusive
  • Hamilton
  • healthy eating
  • Highway restaurant
  • Indian boutique restaurant
  • Indian Chef
  • Indian chefs abroad
  • Indians in New Zealand
  • Indians living abroad
  • Jaggery desserts
  • Janesh Kumar Kharbanda
  • Kadak Chai
  • New Zealand
  • New Zealand cuisine
  • Parathas
  • Pav Bhaji
  • Plant-based food
  • Punjabi food
  • Sattvik Food
  • Vada Pav
  • Vaishnav dhaba
  • Vegan dishes
  • Vegetarian cookbook

Published on 04, Feb 2024

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[caption id="attachment_20551" align="aligncenter" width="551"]Indians in Ukraine | P Dinesh P Dinesh, an Indian medical student stuck in Kyiv[/caption]

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— IANS Tweets (@ians_india) February 28, 2022

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Indian para-swimmer Niranjan Mukundan eyes gold at the 2022 Commonwealth Games  

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ade his dreams come true.  

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A post shared by Niranjan Mukundan PLY (@niranjan_mukund)

 

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A post shared by Niranjan Mukundan PLY (@niranjan_mukund)

Raising the bar, always 

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A post shared by Niranjan Mukundan PLY (@niranjan_mukund)

A dream like no other   

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  • Follow Niranjan on Instagram

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Ganna Smirnova and Bharatanatyam amidst Russia-Ukraine War

(September 8, 2023) Ukraine’s Ganna Smirnova embodies unwavering resilience and indomitable courage in the face of the Russia-Ukraine war. One of Europe’s well-known Bharatanatyam dancers, Ganna was shaken but bravely chartered a new path. Having moved to Hastings, Ganna has been teaching Bharatanatyam in the UK, and is also contributing to a cultural project that unites the creative worlds of India, Ukraine, and the United Kingdom.  “Namaskaar, I am living in the UK. I moved here one year ago with my nineteen-year –old twin daughters Catherine and Elizabeth Rajhans because of the war,” Ganna Smirnova says, as she connects with Global Indian.  The leading European Bharatanatyam dancer has performed and taught extensively for more than two decades. She has graced prominent stages around the world with captivating performances that have enchanted audiences and critics alike.   “Apart from teaching here in the UK, I am also involved in a cross-country cultural project exploring English medieval writing paired with the famous Ukrainian poems through the language of Indian classical dance,” she says. This project is a collaboration with ExploreTheArch, an organisation in Hastings, and Kyiv’s Indian theatre, Nakshatra.  [caption id="attachment_44653" align="aligncenter" width="510"] Ganna Smirnova[/caption] Art and the war  Ganna founded Nakshatra in

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minent stages around the world with captivating performances that have enchanted audiences and critics alike. 

 “Apart from teaching here in the UK, I am also involved in a cross-country cultural project exploring English medieval writing paired with the famous Ukrainian poems through the language of Indian classical dance,” she says. This project is a collaboration with ExploreTheArch, an organisation in Hastings, and Kyiv’s Indian theatre, Nakshatra. 

[caption id="attachment_44653" align="aligncenter" width="510"]Indian Art and Culture | Ganna Smirnova | Global Indian Ganna Smirnova[/caption]

Art and the war 

Ganna founded Nakshatra in 2003. Although she has moved to the UK for the time-being, her theatre stands tall amidst the war. It is being looked after by one of her disciples, Victoriya Burenkova. “In 2014, an opportunity to teach at the Jawaharlal Nehru Indian Cultural Centre led me to stay in Moscow for extended periods of time. But I used to visit Kyiv regularly. During that time, I had handed over Nakshatra’s baton to Victoriya so that Nakshatra’s functioning remains unhindered,” Ganna, shares. 

It was just after seven months of her relocation to Kyiv from Moscow that the Russia-Ukraine war broke. However, Ganna continues to support and advise Nakshatra and Victoriya online. “Due to the war, some of the Nakshatra students left the country, but those who chose to stay remain actively involved. Their dedication not only keeps them mentally resilient but also prevents them from succumbing to the prevailing sense of despair in Ukraine during these trying times,” she says. 

“Victoriya is a graceful dancer, an inspiring teacher, and a dedicated organiser. She deserves special recognition for her unwavering commitment to dance and her role in fostering this resilience despite the numerous challenges,” Ganna says, in praise of her disciple.  

Ganna’s journey in flashback 

During her time as a student in Ukraine, Ganna immersed herself in Eastern philosophy and actively engaged in the practice of yoga, Tai-zi-chuan, and Shigun. She learned ballet and Ukrainian national dance under the tutelage of the acclaimed dancer Lilya Melnichenok. 

After earning an ICCR scholarship to learn Bharatanatyam in India, she came to New Delhi where she spent five years between 1998 and 2003 learning the classical Indian dance form from her Guru Smt Jayalakshmi Eshwar. 

https://www.youtube.com/watch?v=KknX7JLQkEc

 

She also received training in Carnatic vocal music from Guru Vasantha Sundaram, studied Chhau, a semi classical dance with martial and folk traditions, under the guidance of Guru Janmey Jai Sai Babu, and gained introductory knowledge in Kuchipudi from Guru Seetha Naagjyothi. She also learned the basics of Sanskrit, Indian mythology and philosophy, the history of South India and yoga.

“Under the influence of my studies, and daily communication with my gurus, new habits formed and gradually changed my lifestyle and even the process of thinking,” she remarks, adding “From my own experience, I realized that the constant practice of Bharatanatyam as Natya Yoga, and especially its spiritual aspect - Abhinaya, based on a deep sense of bhakti, transforms the adherent’s consciousness.” 

Taking Indian classical arts forms to Ukraine 

 “After finishing my study in India, I felt the need to share my expertise with those who had an interest in Indian art forms in my country. When I returned to Kyiv in 2003, I started teaching Bharatanatyam at the Centre of Aesthetic Education of Kyiv State University,” she shares. “Following that, I established the Nakshatra Indian dance theatre group and led numerous performances. In 2010, Nakshatra was honoured with the title of Ukraine's National Amateur Collective, an accolade it continues to uphold.” 

Since founding Nakshatra, Ganna has tirelessly devoted herself to fostering a deep appreciation of Indian art and culture. Her unwavering dedication has been centred on creating substantial cultural awareness of India in Ukraine, creating numerous pioneering milestones in this endeavour. 

[caption id="attachment_44655" align="aligncenter" width="776"]Indian Art and Culture | Ganna Smirnova | Global Indian Ganna Smirnova's students[/caption]

“With the support of the Indian Embassy, we implemented a very interesting and successful project for several years – the annual Nrityaanjali international dance festival. Over the years, it was attended by many famous Indian dancers, and professional performers of Indian classical dances from other countries as well,” she tells. The purpose of the creative and informative project was to show the possibilities of adapting Indian classical dance to the needs of modern society in the global world. “A regular guest of honour at our festivals was the writer and dance critic late Padmashri Sunil Kothari.” 

Nakshatra also held the Raganjali music festival, where stars such as Hariprasad Chaurasia, Pt. Ronu Mazumdar, Pt. Debu Chaudhury, Ustad Amjad Ali Khan, and others performed. “We wanted citizens of Ukraine to see the best of Indian classical art,” Ganna remarks. 

Under her guidance, Nakshatra has introduced Indian classical dance and yoga lessons in various cities across Ukraine. She brought renowned gurus to conduct master classes in Indian art forms. It orchestrated festivals showcasing Indian classical dance and music, curated exhibitions featuring the works of Indian and Ukrainian artists, and facilitated students' journeys to study Indian arts in India. 

Embarking on a global journey 

As time passed Ganna started taking the magic of Bharatanatyam to prestigious venues like Berlin, Moscow, London, Lisbon, Milan, Colombo, Kandy, and Prague. “I also taught Bharatanatyam in dance groups founded by my students in Odessa and Crimea, which were then part of Ukraine".

[caption id="attachment_44662" align="aligncenter" width="796"]Indian Art and Culture | Ganna Smirnova | Global Indian Ganna Smirnova's troupe[/caption]

"We organised many interesting performances that took place not only on theatre stages, but also in significant historical places, such as the ruins of the ancient Greek temple of Apollo and the ancient Greek amphitheatre in Chersoneses (Sevastopol, Crimea). There have been occasions when Odessa, Crimea and Kyiv’s artists have collaborated and performed together in big events in Kyiv,” she says. 

For the love of India 

Despite leaving India after her five-year ICCR-sponsored training, Ganna's heart always yearned to return to the country, this time seeking to deepen her enrichment. She fondly refers to her second sojourn in India from 2007 to 2015 as a pivotal chapter in her creative journey. 

 “I was travelling across India, from north to south and from west to east. I was fascinated by the cultural diversity of traditions of different regions of this vast country and the warm hospitality of its inhabitants,” she remarks. 

From the lively streets of Ahmedabad in the west to the tranquil landscapes of Imphal in the east, and from the bustling city of Chandigarh in the north to the enchanting charm of Pondicherry in the south, the danseuse immersed herself in the captivating beauty and artistic richness of the country. 

Her pursuit led her to perform at prestigious cultural gatherings such as the Mahabalipuram dance festival, Modhera dance festival, Taj Mahotsava, Rajgir dance festival, Uday Shankar dance festival, Natyanjali dance festival in Chidambaram and Thanjavur, the Bharath Kalachar Dance Festival, and the Dasyam Festival, to name just a few. 

[caption id="attachment_44660" align="aligncenter" width="821"]Indian Art and Culture | Ganna Smirnova | Global Indian Ganna Smirnova[/caption]

Traveling from one district to another, by rail and road, Ganna immersed herself in the living traditions of folk culture. She encountered the soulful street singers of the Bauls in Bengal, listened to the captivating tales of Tamil storytellers, marvelled at the vibrant folk dancers of Rajasthan and Gujarat, delved into the artistic ambience of Shanti Niketan in West Bengal, and had the privilege of meeting the custodians of the exquisite dance styles of Uday Shankar and Rabindra Nritya. These experiences quenched her creative thirst and left an indelible mark on her artistic journey. 

She earned recognition from esteemed cultural institutions and Sabhas in Tamil Nadu – the place from where Bharatanatyam originated. “The vivid hues of Rajasthan, the perpetual lushness of rainy Shillong, Kerala's verdant hills and cascading waterfalls, Tamil Nadu's awe-inspiring temples, the serene ambience of Nagar, the Sun God's revered shrines in Odisha and Gujarat, the formidable fortresses of Agra and Delhi, the tranquil ashrams in Rishikesh and Pondicherry, the illuminating lights of Ganga-puja in Varanasi, the peaceful Shanti Niketan groves, the bustling sari emporiums in Chennai, the vibrant celebrations of Durga Puja in Calcutta, the enchanting Mysore fairy-tale palace, and a myriad of other cherished memories form a vivid and sparkling kaleidoscope in my mind,” she says. 

https://www.youtube.com/watch?v=OyyUlV139fo

 

 India – a part of her identity 

Ganna Smirnova has also written a book, ‘Indian Temple Dance – Tradition, Legends and Philosophy’. “It’s the first of its kind in the whole of CIS region which received appreciation from scholars and academicians alike for its depth and quality,” she mentions. “To me, India is a country of sacred ideas, mystical transformations, where the metaphysical and everyday life are inextricably linked. It’s a place where tradition and modernity complement and enrich each other, and where the Platonic ‘world of ideas’ and ‘world of things’ are not yet disconnected and people feel the presence of the divine,” she explains. 

Deeply in love with the memories of her late husband, who was an Indian, the Bharatanatyam danseuse has been working and living in Hastings with her twins. “They are studying classical music (harp) in London at Trinity Laban Conservatoire, and are my only family here. I miss my country, Ukraine and would like to go back once the situation gets normal.” Ganna signs off.  

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Entrepreneur Shruti Kapoor’s recipe for success: Combining passion, innovation, and customer-centricity

(May 8, 2023) In today's fast-paced and competitive business environment, having real-time insights into sales encounters can make all the difference. And Shruti Kapoor, the Co-founder and CEO of Wingman, a SaaS solution that delivers real-time information for sales teams, has experienced this firsthand. The entrepreneur's journey began while managing a sales team at an Indian fintech start-up in 2017. However, she found it difficult to get the information they required from their CRM since there didn't seem to be a workable substitute,she decided to filll the gap. After some deliberations the entrepreneur and her co-founders embarked on a mission to create a solution to transform the way sales teams approach their interactions with customers, leading to the birth of Wingman. The following year, they introduced the first iteration of their product. Their journey, however, wasn't an easy one - their first big task was to attract customers. In the first 40 encounters they had with potential clients, they were unable to close any deals, she recollects. Nonetheless, with the right approach, the goals didn’t seem unachievable though and Wingman emerged – with a different approach and philosophy. “Instead of thinking about our revenue, we thought the other way round.

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llects. Nonetheless, with the right approach, the goals didn’t seem unachievable though and Wingman emerged – with a different approach and philosophy.

“Instead of thinking about our revenue, we thought the other way round. We began calculating how to impact revenue for the customers. The more you can think in terms of not, ‘how do I get more revenue for myself?’ but, ‘how do I get more revenue for my customers?’ the more your message is likely to steer in the right direction," shared the entrepreneur, as she sat down for an interview with Global Indian.

Always making the right investments

Having been born in Mainpuri - a small town in Uttar Pradesh, India – ‘investing in education was a big bet’. “It was a place is better known for tobacco and bandits than for education and development," the entrepreneur shares while talking about her childhood, adding, "My parents made the big bet to invest in our education and moved to Lucknow to give us access to better opportunities and it paid off." She was selected for the SIA scholarship to study in Singapore for her A-levels. The exposure and confidence of being independent at that age helped her in many future aspects of life and how she would interact with the world in general.

Building an empire

For a commoner, Wingman can be defined as a conversation intelligence platform for sales teams. According to the entrepreneur, Wingman started as a simple idea - "there is a wealth of information in conversations with customers - but it is currently not captured, most sales calls in B2B were not recorded, or too inefficient to access as listening to recorded calls is time-consuming. If we could record, transcribe and analyze the calls at scale we could provide businesses access to insights like.”

Entrepreneur | Shruti Kapoor | Global Indian

She adds, "I was leading the go-to-market function for a global fintech company in India called Payoneer. The team in India was three people and all products and marketing were centralised. Very often I would face situations where I felt if the marketing or product leaders had heard it from the customers; they would have understood it much better.”

On the other hand, organising a call between a prospect and a team in another time zone was always challenging. The entrepreneur expresses, "At Payoneer, I first learned about sales and marketing and the entire process that must take place to bring marketing, sales, customer success, and product together to ensure that they are not just creating the right things, but also communicating them to customers in the correct way.”

Wingman was created as a method to bring everything together and address what she perceived to be the biggest disconnect: a split between front-line sales and marketing and product, which are located further away from the customer, she maintains. According to the entrepreneur, marketing and product always wanted to know what the customers were saying and they had no way of finding out. “Going on calls all the time and then trying to explain to marketing what the customers are saying was extremely frustrating for sales. For scattered or remote teams that might not even share an office, the issue is significantly worse.”

Entrepreneur | Shruti Kapoor | Global Indian

Wingman, which monitors customer interactions and applies AI to produce insights, action items, and more, is the solution for her. “The issue was that when COVID struck, it was still very much in beta, endangering growth. Today, with an over 3x growth over the previous and having been bought by Clari – a Unicorn," she adds.

Getting a foothold

Wingman was a global company on day one - while the team was based in India, so they were very clear that they wanted to target the US market initially. She explains, “So we made early efforts to connect with potential buyers in the US. This was through our network - friends' friends as they say.”

https://www.youtube.com/watch?v=H3lJoYVgx-g

Once they had some early customers, they extended this by hiring a local salesperson in the US and a sales agency that could do mass outreach on their behalf. However, both those efforts didn't pay off the way we expected and we then spent more time building the brand and case studies etc, the entrepreneur recalls. Once those things were in place, they saw inbound traffic, and outbound both began to build up. “My major takeaway from this was: think of go-to-market in terms of building and scaling trust.”

A venture with a difference

Shruti's company focuses on reducing 'time to revenue' for its customers. It raised $2.33 million in the seed round, led by Venture Highway, Speciale Invest, and Y Combinator back in 2019. Last year it was acquired by Clari to become part of their revenue platform. Clari is a well-known unicorn in the sales technology space with investors like Sequoia and Blackstone.

The company is currently targeting B2B clients - because business sales follow a certain cadence and requires multiple touch points - making Wingman’s feedback and analytics impactful. It has on-boarded hundreds of companies such as Bandwidth and Fabric etc. The entrepreneur remarks, “Without Wingman it takes 3-8 months to fully ramp up a new sales rep. A large part of this is in training them on best practices, tribal knowledge, and handling customer objections. With Wingman, companies can cut this time by 30-50 percent."

Entrepreneur | Shruti Kapoor | Global Indian

The former Morgan Stanley banker says that the biggest cost for the company is that of customer acquisition — the industry number for this is close to 9-10 months of the revenue for the first year. The second biggest cost is cloud computing — for example, speech-to-text can cost around two cents per minute. “Once the scale sets in and once you have customers who are expanding, infrastructure costs can be minimised and the margin can be above 60 percent," she emphasises. As far as the entrepreneur's future vision is concerned she wants to make intelligence from customer conversations a part of every revenue-critical workflow.

The road ahead

While listing out some points, the entrepreneur says that they have focused on building a platform that, firstly is specialised for the B2B sales use-case so customers get a lot of value on day one without having to customise the system. "Secondly, we focus on delivering value to the whole sales team - so the platform automatically provides live coaching and feedback to the sales reps rather than just giving data and analytics to managers to then give feedback to sales reps," she shares.

The young entrepreneur stresses the fact that it becomes very hard as an entrepreneur, especially if you are trying to build a global company with multiple time zones. Shruti says, "I try to block some time daily on my calendar in the evenings so I can make sure I can be with my husband and child. I try to keep Saturdays mostly free."

https://www.youtube.com/watch?v=WneLYinsCJA

Shruti staunchly believes in the fact that in the early days you are your company and you will have to be prepared to be the face of the company. "Your most important job at the company will change every six months - be prepared and open to it. It can be a hard and lonely journey. Try to build your ecosystem along the way," says the entrepreneur, as she signs off.

  • Follow Shruti Kapoor on LinkedIn

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Meet Ahana Gautam, the Harvard grad who is ‘unjunking’ Indian snacks through Open Secret

(August 20, 2024) Ahana Gautam has the perfect CV - an undergrad from IIT-Bombay, followed by a master's from Harvard Business School. Those credentials fetched her a top-tier job at Procter & Gamble in the US, but Ahana, who was born and raised in a small town in Rajasthan, took a one-way flight home instead of climbing the corporate ladder. She is the founder of Open Secret - a company that offers healthy snack options, which achieved a Rs 100 crore turnover in February 2024. Ahana's mission is twofold: To 'unjunk' India's packaged food and beverage industry and to make sure that women have a seat at the table at all rungs of the workforce. The Global Indian grew up in Bharatpur, Rajasthan, where "families had different dreams from their daughters and different dreams for their sons." Ahana's mother, who is her biggest inspiration, was a professor who raised two children "single-handedly," going to work, then coming home to take care of the home and kids. And unlike other families in Bharatpur, she encouraged her daughter to study, as well as her son. "I remember one of her professor friends came home one day and said, 'Why are you encouraging

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l as her son. "I remember one of her professor friends came home one day and said, 'Why are you encouraging your daughter to go to IIT? Your son has already gone to IIT Bombay, your 'IIT-sapna pura ho gaya'. That was the kind of environment in which I grew up," Ahana recalls. In fact, although the situation in Rajasthan has improved over the years there is still a stark disparity: male literacy stands at 79.19 percent while female literacy is still straggling at 52.12 percent.

Ahana, however, made it to IIT Bombay, where she completed a B.Tech in Chemical Engineering before heading for an MBA at Harvard Business School. She began her corporate career at Procter & Gamble, then moved on to General Mills and Fox Star Studios. And all through, the idea for Open Secret was growing in the back of her mind. "During my time in Boston, we would go grocery shopping, sometimes to Whole Foods and there were so many options for families to choose from." She recalled her own mother struggling to find brands that were healthy and also tasted good. "At that time, India had zero innovation in the packaged food industry, even though it is the land of innovation. But kids were still eating the same snacks, made with maida, sugar and palm oil."

Being the forerunner

Health-focussed foods and beverages are expected to be a  $30 billion by CY 2026, and are projected to capture around 16 percent of the packaged food and beverage market. In 2019, however, when Ahana began working on her new startup, there were hardly any players in the market. At the time, she was also fending off relatives who tried to persuade her to marry. Again, Ahana's mother stepped in, saying, "It's her life. She will decide what she wants to do and what she doesn't." Instead, she gave her daughter Rs 2 lakh as paid-up capital for her new idea, asking to be a director in the startup. Soon after, in early 2020, Ahana Gautam launched Open Secret which is India's first brand of healthy foods and snacks.

The demand gap was massive, especially during the pandemic when a healthy lifestyle became the need of the hour. Unfortunately, Ahana lost her mother, which she calls "the lowest moment of her life." Again, she defied stereotypes, performing her mother's last rites.  The next day, however, she returned to work and closed a funding negotiation. "I had two choices. Either I could have paused and grieved or gone back to work," she told Forbes. "Going back to work was a tribute to her." Besides, a lot was at stake, including the livelihoods of her employees, most of whom were women.

Expanding into a platform

After the pandemic, more health-conscious food and beverage brands entered the market. And one consumer, a mother, told Ahana that although she enjoyed the Open Secret snack portfolio she had to look elsewhere to get, say, a good brand of tea or a healthy beverage. "I thought, how can I serve this customer better," Ahana said. "So from a journey that began as a brand, we are now a platform. All those brands out there doing amazing work are now partners. I don't see them as competition, I believe in my mission of unjunking F&B for every Indian family. We are here to serve the customer and take the ecosystem along with us."

All this is only possible with the right team. "The idea is one percent, 99 percent is execution. And for that you need a strong team," says Ahana. "We have the best people, from Harvard, from IIM who are extremely skilled but also, they are all very purpose-driven. They joined Open Secret because they believe in the mission."

Feminism in the workspace

All through her journey, Ahana admits, she has been in a minority. At IIT Bombay, she was one of 28 girls in a class of 600. At her first job in Procter & Gamble, she was the only female on the team building a manufacturing site. "It really taught me how to tackle these situations. So by the time I began building Open Secret, when I entered these rooms, I was prepared."

Still, as an entrepreneur, she became aware of a level of subconscious biases, which even her wealth of experience had not prepared her to face. "It becomes harder at the top because there is so much informal bonding," she says. "I would go to Diwali parties where I would be standing a room full of men playing poker and smoking their cigars. And these informal connections play a huge role in building trust. It's so important to bring in new women, into every discussion, into networks and to events." Today, she stands with confidence, but that didn't come easy. In fact, she advises women to build resilience and have a thick skin.

[caption id="attachment_49176" align="aligncenter" width="489"] Open Secret offers a wide range of healthy Indian snacks[/caption]

The importance of stories

Time has not improved the situation. In 2010, the female workforce participation was 20 percent or more. In 2022, it was less than 10 percent. "It has become less," says Ahana, who is now also a venture capitalist. "When I lost my mum I went back to my hometown and what I saw there broke my heart. In that house where I grew up, there was a small girl sitting outside and kneading dough. A lot hasn't changed. We have to ensure that we are sharing our stories, because they are the most powerful way to change societal norms." Having strong role models can also be a game changer, she adds. "My mother was an example for me, she made me fearless. I had that kind of role model but so many girls don't have one. So let's share our stories."

Ahana believes that leaders, governments and companies need to work together to create an ecosystem where women can thrive. "And as leaders, we need to ask if we are doing our best to bring more women back to the workforce. It should not be a choice, it is a responsibility."

  • Follow Ahana Gautam on LinkedIn

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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