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Indian Entrepreneur | Manoj Bhargava | Global Indian
Global IndianstoryManoj Bhargava: The Indian-American billionaire rocks in philanthropy with 5-Hour ENERGY
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Manoj Bhargava: The Indian-American billionaire rocks in philanthropy with 5-Hour ENERGY

Written by: Amrita Priya

(July 25, 2022) ‘Batman’ and ‘ironman’ are some of the words used to describe Manoj Bhargava, one of the richest Indians in America but he sees himself as just a person who makes useful things for the needy. From living like a monk in India for 12 years to running a multi-billion business in America, he has led an extraordinary and versatile life. The Indian-American billionaire launched his most profitable product, 5- Hour ENERGY in 2003, and reached the top of the business game. However, far from living the high life, in 2015, he pledged 99 percent of his net worth to help the less fortunate. His unique, zero-profit business model is designed to serve as many people as possible. A stickler for anonymity, Bhargava would once joke, “if you google ‘Manoj Bhargava’, It will take you to some lawyer in Singapore.”

Indian Entrepreneur | Manoj Bhargava | Global Indian

Manoj Bhargava, Indian-American philanthropist and entrepreneur

In one of his rare interviews, he went on to stress why he shies away from any kind of media:

I don’t have this hobby of being famous. I don’t think it’s bad for other people. It’s like a hobby. Some people collect stamps, other people like to be famous. I don’t have that hobby. I just look at it in that sense – Manoj Bhargava 

Global Indian turns its spotlight on the philanthropist-entrepreneur.

Beginning of the unusual life

The entrepreneur, who is inclined towards roads less traveled, led the first 14 years of his life in India. His family moved to Pennsylvania, the USA in 1967 so that his academically inclined father could pursue his PhD at Wharton. From a house with several servants in Lucknow, the Bhargavas had to manage with the bare minimum in the USA.

From a young age, Bhargava displayed an exceptional talent for mathematics, which helped him bag a scholarship at The Hill School, an elite private academy where he completed his high school education. He then joined Princeton University in 1972. Much to the disappointment of his parents, who ran a plastics company in Indiana, Bhargava dropped out of college one year later. It was the first of a long series of unusual decisions he would go on to take during his life.

There were no jobs in the area where his parents were settled and young Bhargava was clueless about life. He started reading about a saint in India and was intrigued by his choice to devote his life to a spiritual quest. Finding it to be a worthwhile path, Bhargava moved back to his country of origin in 1974. This was the second unusual decision that he made.

Indian Entrepreneur | Manoj Bhargava | Global Indian

Manoj Bhargava interacting with locals in a village

Throughout his twenties, Bhargava traveled across India going from one monastery to the next. This pursuit of stilling the mind went on for 12 years, the bulk of which he spent in India, traveling to the USA from time to time to do some sundry work, which even included driving a taxi in New York. He remains proud of these experiences and believes that they gave him a perspective that just cannot be earned in a fancy school.

During his ashram stay in India, Bhargava worked at a printing press and also looked after the construction works. Meanwhile, his experiences in Hanslok Ashram made an indelible mark on the young man’s mind, laying the foundation for what would come next and the interspersing of spirituality and entrepreneurship that he delved into later in life.

Although he did make his return to the material world, the billionaire continues to spend one hour a day in meditation and contemplation.

Entrepreneurial journey

Acting upon his family’s urgings, Bhargava joined his parents’ plastic injection manufacturing company in Indiana, after twelve years as a monk. A couple of years later, he founded his first venture – an outdoor furniture parts company, followed by another that worked with chemicals. However, it was his third venture, Innovations Ventures LLC that went on to rock in the US market. The product – 5-hour Energy (a concoction of nutrients, vitamins, and caffeine) enjoyed massive success. Starting in 2003, it grew up to an estimated $1 billion within ten years of its launch.

Talking about entrepreneurship at the Pioneers Festival, Vienna, Austria, Bhargava remarked:

“If you cannot tolerate falling on your face a few times, choose a different profession.”

Indian Entrepreneur | Manoj Bhargava | Global Indian

Over time, Bhargava created a variety of new ventures – MicroDose Life Sciences, Stage 2 Innovations LLC, ETC Capital LLC, Plymouth Real Estate Holdings LLC, and Oakland Energy and Water Ventures. He also financed a New York-based film distribution company, Bleecker Street. His latest venture has been the purchase of 90% of Freelancer Television Broadcasting which includes television network, NewsNet, and television stations WMNN-LD and WXII-LD through his company MBX Wyoming Inc.

The Journey of Purpose

If one has more money than one needs to support his or her lifestyle, then the person can either do something stupid or smart, which is something that Bhargava believes in. He chose to be smart and started The Hans Foundation in 2009 making it India’s largest charitable endowment. Under his Billions of Change movement, the Hans Foundation provides for the basic needs of the rural poor of India. “There are three fundamentals that define a person’s well-being – electricity, water, and health. If you have these three and if you are not lazy you will make a living,” he said at the Pioneers Festival.

Bhargava believes that electricity can solve major problems. In a documentary film for the Billions of Change movement, he mentioned, “We do not realise that billions of people live without or limited electricity. If we can fix that we can make a huge difference in a person’s life.”

Indian Entrepreneur | Manoj Bhargava | Global Indian

Making a difference

His invention shop, Stage 2 which is based in Michigan employs extraordinary engineers who work on his vision and make useful things for the lesser privileged with the purpose to have a global footprint and impact the world. They have designed many useful pieces of equipment like the portable solar power device that generates and stores 300W of electricity, lightweight portable solar panels to charge the power device, and filtration units to purify brackish water used for drinking and agriculture at the rate of 5-10 gallons per minute. These innovations have made a world of difference to a great number of people staying in rural India.

While addressing students of Shri Ram College of Commerce, New Delhi, he mentioned:

“For me, it is a privilege to serve those who have less.” 

Bhargava has also worked on the solution of millions of farm waste that is burned every year causing pollution. He has devised a way to make simple, organic, and cost-effective fertilizers. These organically made fertilizers solve many problems – bring down the investment costs of farmers so that their earnings increase, reduce environmental pollution, improve water absorption of soil and increase the quality of produce.

 

 

Through The Hans Foundation, and Hans Foundation Hospital he is funding hundreds of Indian not-for-profit organisations and providing access to healthcare, education, and livelihoods to the underprivileged in India. The Indian-American billionaire has brought light to the paths of many by traversing a road less traveled through his zero-profit business model.

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A. S. Mathew
A. S. Mathew
November 21, 2022 3:20 am

I have tasted the 5-hour energy drink, came to know later on that the founder was of Indian origin. Glad to read his goal of life to help the helpless with his wealth. GOD bless him abundantly.

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Melany McAleer
Melany McAleer
July 13, 2023 8:21 pm

Thank you for understanding that service is the highest of callings!

Last edited 1 year ago by Melany McAleer
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  • 5-Hour ENERGY
  • Billions in Change
  • Manoj Bhargava
  • Manoj Bhargava Billions in Change
  • Manoj Bhargava foundation
  • Manoj Bhargava inventions
  • Manoj Bhargava story
  • Manoj Bhargava The Hans Foundation
  • Philanthropist Manoj Bhargava
  • Stage 2
  • The Hans Foundation
  • The Hans Foundation USA

Published on 25, Jul 2022

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Chef Alfred Prasad: Introducing Londoners to authentic Indian food

(July 12, 2023) As the world was drawing the curtains on the 20th century, a young chef with a handsome hands-on experience from India landed in UK to explore the London food circuit. To his dismay, what the cultural melting point was sorely missing was authentic Indian food. There were many a restaurant and pubs offering diners chicken tikka masala, but what these London eateries lacked was genuine flavours and diversity. It was then that this chef decided to introduce Britishers to Indian cuisine in a way that no one else had until then. Meet Alfred Prasad, the chef who helped revolutionise Indian food in the UK. Prasad's initiation into cooking happened early on in his life, when he'd watch his mother whip up delicacies in the family kitchen. This exposure to authentic Indian cooking held him in good stead, as years later, he went on to become the youngest Indian chef to win a Michelin star. [caption id="attachment_41468" align="aligncenter" width="731"] Michelin-starred chef Alfred Prasad[/caption] From home kitchen to five-star chef Born in Wardha, Maharashtra to a Tamil Brahmin father and an Anglo-Indian mother, Prasad grew up in a household where his mother insisted that everyone should help in the

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From home kitchen to five-star chef

Born in Wardha, Maharashtra to a Tamil Brahmin father and an Anglo-Indian mother, Prasad grew up in a household where his mother insisted that everyone should help in the kitchen. At a young age, Prasad fell in love with the aromas wafting out of his family kitchen. With vegetarian cooking being a central part of his paternal family, Prasad would spend hours in his vegetable garden delicately tending to the ingredients before presenting them on the dinner table. His mother, on the other hand, had great skill in preparing meat and Prasad would join her at every opportunity to help with the preparation.

If his parents' passion for cooking acted as the perfect catalyst in making Prasad don the apron, his exposure to Indian cuisines during his extensive travels around the subcontinent cemented his decision to become a chef. Since his father was an orthopedic surgeon with The Leprosy Mission, Prasad's family would often travel the length and breadth of the country. It was during these formative years that he was exposed to the wealth of regional Indian cuisines and techniques which he further explored during his training and career.

Chef Alfred Prasad | Global Indian

Seeing his passion for food, his mother prompted him to pursue a hotel management course, something he is forever grateful for. It was during his training at Chennai's Institute of Hotel Management that he was completely hooked to the science of cooking. Upon his graduation in 1993, he was handpicked to undergo an advanced chef training during which he worked at two of India's iconic restaurants - Bukhara at Maurya Sheraton in Delhi and Dakshin at Park Sheraton (now Crowne Plaza) in Chennai.

Introducing Indian food in the UK

Over the next six years, Prasad developed a deep appreciation for India's multicultural and multi-dimensional cuisines. While he enjoyed his time honing his craft in India, he realised that the scope for hospitality was limited to just five-star hotels. To expand his horizons as a chef, he moved to London in 1999 and joined Tamarind of Mayfair as a sous chef in 2001, only to become the Executive Chef within a year.

When Prasad set foot in London in the early 2000s, Indian cuisine was still in the nascent stages with the majority of the restaurants being owned by Bangladeshi entrepreneurs who altered the flavours to suit the British palate. Back then, Indian food in London lacked authenticity, and Prasad took it upon himself to introduce Londoners to truly genuine Indian flavours and cooking techniques at Tamarind. "I quickly realised that Indian food in London is a bastardised version of what we know as Indian food. This was because most migrants opened Indian restaurants there out of desperation. I give them the credit for popularising the flavours of the subcontinent. Even if they could not do justice to the cuisine, at some level, they introduced new flavours to the British palate, making it easier for chefs such as myself to achieve accolades and glory," he told Sunday Guardian.

 

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With signature dishes like the slow-cooked dal makhani, wild mushroom pulao, and roasted rack of lamb that Prasad made Londoners fall slowly but surely in love with Indian food. He'd opened their eyes to the possibilities and varieties food from the subcontinent held. Within a year of his inclusion into Tamarind, he was promoted to the restaurant group's director of cuisine, and was in charge of four venues - Tamarind, Imli Street, and Zaika in London, as well as Tamarind of London in California. That same year, the then 29-year-old Prasad was awarded a Michelin star, making him the youngest Indian chef to achieve the feat. He found his footing in the culinary world map by retaining this accolade at Tamarind for 12 years. "It’s one of the biggest achievements a chef can have. I wanted to tell people in the UK that Indian food is just not the tandoori chicken or murgh makhni, there is a lot more. And I am pleased that people have now discovered regional cuisines," he said in an interview.

Revolutionising Indian food

Having worked in the food and hospitality sector in the UK for more than a decade, Prasad offered a highly original take on British notions of traditional Indian food by balancing creativity with authenticity. He believes that India has a rich food heritage, and he has been trying to inculcate a lot of it in his kitchen. "I cannot think of any other country that has had a culinary evolution like ours. Right from the ancient food science of Ayurveda, the knowledge of using food as medicine to the many influences we have had by trade or conquest and the many micro cuisines we have — it is truly special. Although the UK is not blessed with a rich culinary legacy, London is now one of the food capitals of the world, being a melting pot of cuisines and cultures from all across the globe. The UK doesn’t grow much in terms of agricultural produce but it sources from all over the world, all year round. So the access to produce and ingredients from any part of the world is at our disposal, which is a huge asset for a chef," he said in an interview.

https://www.youtube.com/watch?v=fwtLoqDFpO8

Considered one of the pioneers of modern Indian food revolution in London, Prasad returned to India in 2018 to establish his place in the hospitality industry back home with Oberoi's Omya in the capital, and has been satiating the palates of Delhiites with his menu that's rich in taste, texture, and flavour.

Giving back

In 2016, this Global Indian joined hands with The Akshaya Patra Foundation when he became its Brand Ambassador to raise money for the NGO whose mission is to eliminate classroom hunger in India. He helped the foundation in creating recipes that has culminated in healthy vegetarian meals that are good for kids' attention spans. " it is a free meal scheme to children of really backward communities in free government schools. In many cases, what brings the kids to school is the fact that they get that square meal. These families operate what is commonly known as rotational hunger. One person in the family goes hungry every day because there is only so much food that goes around. So, the fact that the kids stay in school for that meal, the by-product is education and the chance to come out of the poverty cycle. It’s the reason they stay at school, the reason they have left with an education, qualifications and able to come out of the cycle of poverty that their parents or grandparents might have been in. [Looking at the] bigger picture, the benefit is exponential. It’s not just providing food," he added.

Akshay Patra Foundation

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firm that was keen to invest in clean technology. That's when he decided to join hands with Akshat to launch their startup.

[caption id="attachment_31127" align="aligncenter" width="648"]Cleantech startup | Global Indian Aamir Jariwala and Akshat Ghiya co-founded the startup Karma Recycling[/caption]

"When we started looking at the ways people dispose of e-waste in India, we found that most of the market was owned by kabadiwalas (scrap dealers). There was very little emphasis on reuse. So, we knew there was a mountain of mobile devices lying in people’s homes and no one knew what to do with them," Akshat told Better India.

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[caption id="attachment_31128" align="aligncenter" width="631"]Cleantech startups | Global Indian Gautam Das is one of the founders of Oorjan[/caption]

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[caption id="attachment_31129" align="aligncenter" width="750"]Cleantech startup | Global Indian Akshay Singhal and Kartik Hajela are the co-founders of Log 9[/caption]

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[caption id="attachment_31130" align="aligncenter" width="523"]Cleantech startup | Global Indian Abhishek Gupta launched OxyGarden in 2019[/caption]

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Filmmaker Shaunak Sen’s ‘All That Breathes’ takes over Cannes 2022

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s also the first film to win the Grand Jury Award at the Sundance Film Festival earlier this year. On May 20, HBO announced that it will acquire worldwide television rights for the film.

Shaunak is among a slowly growing but still small coterie of documentary filmmakers putting India on the world map. A steady rise is evident, with films like Writing With Fire and House of Secrets: The Burari Deaths capturing mainstream audiences from around the world. "I say this with guarded optimism but I think the Indian non-fiction circuit has fared better over the last few years than the fiction films,” Shaunak says, in an exclusive interview with Global Indian. Shaunak's 2015 debut documentary, Cities of Sleep, was shown at over 25 international festivals and won six awards.

The world of narratives and storytelling 

"For as long as I can remember, I cannot recall a time when I wasn't interested in making films." As kids, when he and his classmates were asked to write essays about what they want to be, Shaunak would talk of theatre and film. "Even in school, there was an inherent obsession with reading," Shaunak says, which translated into a general love for narratives and storytelling.

Bluebells, the school Shaunak went to in Delhi, encouraged students to participate in extra-curricular activities, giving them a rich selection of choices. Shaunak was drawn to theatre, debates and quizzes, "the whole gamut of what makes up ECA in Delhi. I was interested in all of it." Graduating with English honours from Delhi University, Shaunak threw himself full-time into the "world of narratives" as he puts it. Kirori Mal College's theatre society was well known, "an old and hallowed group," he says. Being part of the society was a formative experience, "Rigour and precision were expected of all of us in the group.” He did his masters in filmmaking at Jamia Millia Islamia and a PhD from JNU.

[caption id="attachment_24754" align="aligncenter" width="604"]Filmmaker Shaunak Sen's 'All That Breathes' takes over Cannes 2022 Shaunak Sen[/caption]

Delhi’s ‘renegade sleepers’ 

Shaunak has always had trouble sleeping. "I have had intense patches of insomnia," he says and from there grew an organic intrigue with the subject of sleep. "I chanced upon a text, Jacques Ranciere's Nights of Labour, which looks at sleep through a different socio-political lens," he says. From there began a series of visits to night shelters in Delhi, as Shaunak explored the idea of an urban space through the lens of its "renegade sleepers." From this emerged Cities of Sleep, Shaunak's debut documentary film, a portrait of Delhi through the eyes of people who sleep on its streets.

Delhi is home to some two million homeless people, according to the official figures. Many believe the real number is almost double. "The night shelters can only house an infinitesimal fraction of the total number of homeless people," Shaunak says. But everybody needs to sleep and hundreds of informal, slapdash businesses have sprung up to cater to the swathes of homeless people. "Sleep infrastructure," including bedsheets, blankets and maybe even a bed, are provided at nominal rates - and business is thriving. They have been somewhat unthinkingly dubbed 'the sleep mafia' by the media, a term that Shaunak confesses makes him "a bit uneasy."

Made by a young team and shot on a proverbial shoestring budget, Cities of Sleep was a critical success, making its international debut at DOK Leipzig in Germany. It was also named the Best Documentary at the Seattle South Asian Film Festival.

Filmmaker Shaunak Sen's 'All That Breathes' takes over Cannes 2022

All That Breathes 

In All That Breathes, Shaunak paints what he calls "a dystopian picture postcard of Delhi in the 1990s." "My first sense of tone was the sense we always have in Delhi, of gray, hazy skies and air purifiers humming everywhere. And in this all-encompassing grey, monotony, you can see birds flying around." Mohammad and Nadeem presented a compelling story, driving what is otherwise a silent lament for a city in tatters.

The idea had begun a few months prior, around the end of 2018, when Shaunak was in the midst of a short-term Charles Wallace Fellowship at Cambridge University. There, housed in the department of Geography, he was surrounded by people working on different kinds of human-animal relationships. Working with his interlocutor, Dr Mann Baruah, the concept first entered his "philosophical ambit" at the end of 2018.

Such a long journey 

The film involved nearly three years of shooting. "These films take long to make anyway. The idea is for the characters to get comfortable enough for the director to capture a sense of tone. You want the viewers to understand the passage of time, the quality of everyday life, to pick up on the emotions the filmmaker is putting out," says Shaunak.

[caption id="attachment_24755" align="aligncenter" width="689"]Filmmaker Shaunak Sen's 'All That Breathes' takes over Cannes 2022 A still from 'All That Breathes'[/caption]

He headed to Copenhagen for the final cut, where he sought out editor Charlotte Munch Bengsten. In Denmark with his co-editor Vedant Joshi, Shaunak received the news that the film had got through at the Sundance Festival, the world's largest platform of its kind, for 2022. "We worked feverishly to make it all happen," he says. Their efforts paid off: Shaunak Sen's All That Breathes became the first Indian film to win the Grand Jury Award.

All That Breathes is what is often called a "sleeper hit," with its renown mainly through word of mouth.

The creative process 

As a filmmaker, Shaunak's process begins with being drawn to a broader conceptual idea, whether it's sleep or the human-animal relationship. "Then, I start looking for people whose lives embody that idea," Shaunak explains. "The specificity of their lives takes on the impact of blunt force - these are the tools I use. My style is observational, controlled and aesthetised, especially in comparison with the handheld, gritty feel of Cities of Sleep." His work is a juxtaposition of fictional storytelling in service of the documentary world. "It's what I want to do in the future as well - marry these two styles. Even a documentary should have that lyrical, poetic flow."

The film comes with an important social message but Shaunak shies away from taking what could be conceived as an overly preaching tone. "If you look at anything long enough, whether it's the homeless people or two brothers rescuing birds, it starts registering itself on every level - social, emotional and political," he says, adding, "I don't take an overt social approach, it sort of seeps in on its own."

Filmmaker Shaunak Sen's 'All That Breathes' takes over Cannes 2022

Optimistic future 

He's already on the hunt for his next project, "reading a lot and examining vague themes at the moment." And there's room for exploration. India is a good place to be for a documentary filmmaker, gone are the days of scrambling for funds and catering to niche audiences. "The toolkit of cinematic language was greatly limited," Shaunak remarks. A steady rise is evident, though, with Deepti Kakkar and Fahad Mustafa’s Katiyabaaz (Powerless), Vinod Shukla’s An Insignificant Man, the 2021 documentary A Night of Knowing Nothing directed by Payal Kapadia and Shaunak's own work, all winning prizes on international platforms.

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Reading Time: 7 min

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tial,” pipes Dhara whose interest was piqued after the successful debut.

[caption id="attachment_22714" align="aligncenter" width="571"]Designer Dhara Kabaria | Sonali Phadke Dhara Kabaria (L) and Sonali Phadke (R)[/caption]

A project that changed it all

The duo took some time to understand the nuances, and it was after a year of setting up the entire system, they nose-dived into container architecture. “For us, it started as an exploration - to understand the dynamics of container upcycling,” says the designer who calls creative reuse not just their business but also a lifestyle.

The debut project gave way to varied spaces made out of shipping containers - homes, schools, restaurants, cafes, and technical spaces. With more people turning towards sustainable living spaces, Dhara and Sonali had more inquiries coming in. “If we got only 100 queries in 2015, it has now increased to 10,000. The graph is going high. People are now inquisitive about this alternative way of living,” adds Dhara, who works with a small team of skilled workers like fabricators, carpenters, and painters.

Designer Dhara Kabaria | Sonali Phadke

The spaces are constructed at their studio in Pune and are later mounted onto trucks and delivered to sites. Container architecture is not only sustainable but also portable. “What makes them different from regular spaces is the advantage of portability. One can rent land in any part of the country, and get these structures installed on site,” says Dhara, who believes that it provides a “sense of freedom” to anyone who isn’t keen on staying in one place for long. “You can either move the home with you or sell it,” she informs.

[caption id="attachment_22710" align="aligncenter" width="684"]Designer Dhara Kabaria and Sonali Phadke A home made from shipping containers[/caption]

While regular homes turn into a stack of debris after demolition, containers spaces can be transferred, sold or recycled. “The flexibility it provide is unlike any,” adds the 44-year-old who has till now worked on 25 projects in container spaces. “We have used 70+ containers which are available in two sizes- 20 feet and 40 feet,” she reveals.

Converting containers into living spaces

But how does one transform shipping containers into living spaces? “We first buy containers from JNPT port in Navi Mumbai, transport them to our studio. We then clean and make them rust-free. Each space is customised, so we design the space, work on fabrication and insulation, electrical work, plumbing, doors and windows. But what sets us apart is that these spaces are made in three-four months,” says the designer. They also monitor the site where it is installed. “The water points and sewage systems are put into place accordingly,” adds Dhara. She reveals it takes between one to 10 days to install a home at a site dependant on complexity.

The biggest enemy of steel containers is the heat, and Dhara and Sonali have found a solution for it too. “We add a second roof and try to keep good ventilation with the help of windows and green terraces. Also, the placement of the house on the location helps in beating the heat,” says Dhara who has constructed homes and spaces which work even without an AC in Maharashtra’s heat.

[caption id="attachment_22711" align="aligncenter" width="717"]Designer Dhara Kabaria | Sonali Phadke The interior of a home made from shipping container[/caption]

Her own home in Pune is the perfect example. She began with two 20 feet containers as her favourite project. “I am biased towards it. When we had started, many wanted to see how a home would look and feel inside. So, we made a two-storeyed home, and used 65 percent reclaimed material like wood for windows and doors. We even added a motorised openable deck. We have now added another container, so now it’s a lego-like house,” beams Dhara with pride.

While the trend is catching up, Dhara feels it has a long way to go. “The cost of making a sustainable home is equal to or more than a regular home as steel is expensive. Affordability is often a concern,” she adds.

The turning point

Happy to explore the possibilities of container architecture, the Katni-born girl was raised in Bhavnagar in Gujarat. It was during the construction of her home in Class 10 that she was enticed by the art of designing. “My dad was a civil engineer and I would often see him having long discussions with architects in our house. That got me interested in architecture and design,” says the designer who enrolled at CEPT, Ahmedabad. “It was the best training ground as I was introduced to weaving, woodwork, and traditional prints,” says Dhara who met her guru Dashrath Patel, the legendary interior designer during the course. “Under his guidance, I flourished. He not only guided me on my thesis but also took me under his wings as an apprentice,” reminisces Dhara.

[caption id="attachment_22712" align="aligncenter" width="502"]Designer Dhara Kabaria | Sonali Phadke Sonali Phadke (L) and Dhara Kabaria (R)[/caption]

Later, she went to the UK for her master’s, and upon her return continued working with Patel for a few years, explored other design firms and later launched Studio Alternatives. Sonali, on the other hand, is an alumnus of the Ecological Society Pune. Her family business in composites and plastics triggered her initial interest in reusing waste.

Dhara now plans to make “upcycling mainstream,” and is keen to make people aware of sustainability, and how certain materials can be given a second lease of life instead of ending up in landfills. To bridge the gap, Sonali and Dhara have started the Alternative Reuse and Upcycling Foundation, a nonprofit which promotes a more effective way of handling and using waste and scrap. “The first step is to create awareness through small campaigns,” concludes Dhara, who revels in family time, and travelling.

  • Follow Dhara Kabaria on Linkedin and Studio Alternatives on Instagram

Reading Time: 6 min

Story
‘Bean’ there, done that: David Belo, the chocolatier putting Mysuru on the world map

(August 6, 2023) Home grown, made in India chocolate brand Naviluna in Mysore is the brainchild of its South African Founder, MD and Creative Director, David Belo. Located in a restored heritage home in Mysuru, the Naviluna cafe is the first bean-to-bar chocolate house in India and the first in the world to exclusively use Indian-origin cacao. Global Indian speaks to Belo about the bean-to-bar journey of the Naviluna brand. Belo was born in South Africa at a time when most of Southern Africa was going through major geopolitical shifts. Cape Town was filled with symbols of the disruption of the times but also with hope in good measure. “Coming from a Portuguese family the world inside and outside the home was multicultural and multilingual, reflecting the long and complex history of the Cape of Good Hope nestled between the Atlantic and the Indian ocean," David tells Global Indian. "The relationship between South Africa's early beginnings, my own community, trade, food, and drink is as rich as it is deep." He grew up exposed to the spices of Cape Malay kitchens, Cape Dutch BBQs, 300-year-old French Hugeonut Wine Estates, traditional Xhosa outdoor cooking and Filipino fishing communities. It was a

Read More

-year-old French Hugeonut Wine Estates, traditional Xhosa outdoor cooking and Filipino fishing communities. It was a rich and versatile cultural heritage that had a profound influence on Belo's own 20-year journey in food and drink, spanning Africa, Europe and Asia.

[caption id="attachment_43293" align="aligncenter" width="586"]Global Indian | David Belo David Belo, founder of Naviluna in Mysore.[/caption]

He spent the latter half of his education in South London and started mixing cocktails in the West End whilst studying business at university. “I was playing in bands at the time, squatting in disused buildings and skateboarding whenever I found the time. It was living for the moment, but the moment had a trajectory and I knew living that fast wasn't sustainable," David recalls. "Long story short I found meditation, travelled, retrained as a sourdough bread baker in the English countryside and ended up in Mysore just looking for a place that reminded me of Cape Town but was still new and inspiring. I am still here 12 years later.”

Business Sense

For someone who has always admired designers like Paul Smith and Yves Saint Laurent, his cocktail background drew him closer to old-world, craft-based FMCG like H. Upman cigars in Havana or the old sherry makers of Jerez. “I felt the chocolate space was lacking both a solid brand image as well as the craftsmanhip seen in so many other food and drink traditions. Being Portuguese, we have had a relationship with cacao that spans both centuries and the globe, so perhaps it was in my blood.” However, his initial days in the business were very tough and he admits that it was only in the last year that things have started to settle down and fall into place. “Manufacturing is hard you know, things are always breaking down, logistics can be temperamental, Indian bureaucracy works hard at maintaining its reputation and people can be unreliable. The fact that we were bootstrapped from the beginning made it even tougher. In hindsight those conditions gave rise to a company culture that was honest, to the point, efficient and totally product focused. We spent nine years perfecting our craft, establishing our brand values and are now ready to start building and scaling the company.”

Global Indian | David Belo

Choco Cues

Naviluna is the first bean-to-bar chocolate house in India and the first in the world to use Indian origin cacao exclusively. Their approach to the craft of chocolate making is very much terroir-centric to showcase the wealth and diversity of the subcontinent and this is seen in their chocolates as well. Their café in Mysore opened late last year sits on top of the factory in a 150-year-old heritage bungalow that his team and he have spent the past six years restoring. “For the past nine months we have focused on our coffee program at the cafe serving up a selection of classic 1950's Italian style coffee and chocolate drinks using arabica A grade coffee sourced and roasted by Beanrove who have their own estates in Chikmagalur. You won't find more contemporary trends like pour-overs or an AeroPress. Like everything else at Naviluna it is about finding modernity through tradition whilst the thesis behind the menu at the cafe reflects our chocolate to showcase the best of what grows locally but with a unique and global perspective.” David also hosts gatherings at the Naviluna café, combining craft chocolate, gourmet dishes, homemade brews and spritzers along with house music, collaborating with music producers from all over India.

Global Indian | David Belo

Future Perfect

Naturally, he has learnt many lessons and says that to anyone looking at the space or small business in general is to focus on compounding work. “It is really important to build a body of work as opposed to doing jobs. The former will not only lay the foundation for a long and fruitful career but will offer guidance for the next steps ahead.” Currently he is working towards opening their first space in Bangalore which will be followed by Mumbai. “We are very clear that we are not selling a commodity but offering an experience and that chocolate is just our medium. Our stores will be designed and optimised for customer experience that communicates Naviluna's lifestyle values as well as the nuances embodied by the craft of chocolate making at this level. I am really excited about these next steps. Three years from now we are looking at London and Lisbon as we start to establish this proudly made in Mysore brand in front of a global audience,” he signs off.

Global Indian | David Belo

 

  • Follow Naviluna on YouTube and Instagram
  • More details on their Website

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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