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M Night Shyamalan | Global Indian
Global IndianstoryM Night Shyamalan: The Hollywood director who revived supernatural plotlines and rose from a mid-career crisis
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M Night Shyamalan: The Hollywood director who revived supernatural plotlines and rose from a mid-career crisis

Compiled by: Charu Thakur

(July 13, 2024) “What if The Silence of the Lambs happened at a Taylor Swift concert?” Oscar-nominated director M Night Shyamalan asked while pitching the concept of his upcoming film Trap. The trailer of one of the biggest thrillers of 2024 is out, and M Night Shyamalan is back with what he’s good at – scaring the living daylights out of people. “I love the idea of cinema as windows within windows. One of the reasons to come see the movie at the movie theater is because there’s literally a real concert that you can see nowhere except in that movie,” the Global Indian said in an interview.

There’s something uncanny about M Night Shyamalan’s films. These thrillers don’t play loud on gory effects or over-the-top CGI but on fear. The expertly timed plotting of suspense is what makes his films a masterpiece. The notorious twists, the haunting music scores, the shock value, the high-intensity drama, and the breathtaking performances have made him one of the best Indian-American directors of all time.

M Nighr Shyamalan | Global Indian

M Night Shyamalan

It was the Academy Award-nominated filmmaker who gave supernatural thrillers a fresh lease of life with his 1999 hit film The Sixth Sense, and as they say, the rest is history.

A video camera that inspired him to make films

Born in Pondicherry to Tamil and Malayalee doctor parents, he was raised in the US after relocating to Pennsylvania, Philadephia with his parents when he waws only six weeks old. The only Hindu in a Roman Catholic school, he felt like an outsider. He never made it to the good books of his teachers because he wasn’t baptized. Moreover, he was once pulled up in class for getting good marks in religion as his teacher was upset that he got grades when he wasn’t even a Catholic.

 

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A post shared by M. Night Shyamalan (@mnight)

Such instances made him curious about religious and spiritual beliefs, and soon he gave himself the middle name Night after getting inspired by Native Indians and their culture. During the same time, he was gifted a Super-8 camera, but little did he know this piece of technology would shift the course of his life. In no time, he became the producer of grainy amateur home movies that he shot in his neighborhood. Though he became popular for his thrillers in adulthood, he actually wanted to be the next Steven Spielberg.

The lukewarm beginning

At 17, he enrolled in a film course at New York University, much against the wishes of his doctor parents. “Medicine was in my genetic makeup… as an Asian child, it comes as naturally as driving a car. You get good grades and you plan for a profession in medicine, without even thinking. It was always my backup plan because there was deep concern about my future,” he said in an interview.

At 21, he wrote and directed his first film, Praying with Anger. A low-budget film about an American of Indian descent who goes to India, which tanked. But he got his second chance with the 1998 film Wide Awake. “I couldn’t tell what kind of movie I was making at the time; I was having a tough time figuring out was I making an art movie, a commercial movie? I made that movie, and no one went to see it either. And I was like, two strikes, you are out,” he added.

 

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A post shared by M. Night Shyamalan (@mnight)

Two failed attempts at doing something he loved made Shyamalan look deeper and do some introspection. “I sat down and said, I am putting in enough love, enough effort, so what am I doing wrong? I looked up at my wall and I had all these [posters of] movies on my wall, The Exorcist, Raiders of the Lost Ark, famous movies I grew up loving, so I looked at them and I said to myself, let me stop pretending I’m an art filmmaker, stop pretending to be something I am not, and let me make one of these movies,” he added.

The big breakthrough

That’s when he decided to write The Sixth Sense. With no expectation, he began working on the film. During the 90s, the horror and supernatural genre didn’t get much traction and the films soon went to video. But The Sixth Sense opened to packed houses, and the thriller announced the arrival of M Night Shyamalan in Hollywood. An unconventional thriller about a boy with the ability to see dead people, The Sixth Sense turned a page in the supernatural genre with six Academy Award nominations.

The success of The Sixth Sense brought Shyamalan to the office of Warner Bros. who offered him to direct a Superman or Batman film. However, Shyamalan politely refused the offer. Interestingly, it was during his meeting with Warner Bros. that he conceived the plot of his 2001 film Unbreakable. It was his drama take on the comic book genre. Though the film received a lukewarm response, it definitely made Shyamalan a Hollywood player.

Biggies like Steven Spielberg and George Lucas approached the filmmaker for writing a sequel to Raiders of Lost Ark. But the opportunity left Shyamalan so overwhelmed that he declined it in fear of not doing justice to the sequel.

But he was ready to scare the daylights out of his audience with Signs. Yet another supernatural, this time Shyamalan had another trick up his sleeve – aliens. The film set the cash registers ringing and turned out to be one of the best films from the director’s repertoire.

By this time, Shyamalan has become quite an authority on supernatural thrillers in Hollywood. However, his 2004 film The Village received a cold reception at the box office.

The fall and rise

A spate of failures followed — moves such as Lady in the Water, The Happening, The Last Airbender and After Earth were disasters. “I felt like was I starting to lose my voice a bit,” he says. “I’m not really the best person to work in the system,” he told in an interview.

M Night Shyamalan | Global Indian

M Night Shyamalan

He had to make changes to the way he thinks and operates. “The basic premise was dividing your life into two columns: the things you have control over and the things you don’t. And not getting confused about the two,” Shyamalan said.

For this next project – The Visit – Shyamalan had to take out a $5 million loan against his estate and self-fund. He flew to Los Angeles and showed a rough cut to every Hollywood studio. They all passed and he was devastated. He took a new cut to Universal, and horror doyen Jason Blum signed on as a producer. The film ended up making $98 million. His next movie Split made $280 million. Shyamalan was back.

Trap

Returning to the big screen with his 16th film as a director, Trap unfolds the gripping tale of a father and daughter who attend a pop star’s concert, only to find themselves ensnared in a police sting to capture the notorious serial killer known as The Butcher. They soon realise that the entire event is a carefully orchestrated trap. “I want the industry to move towards more original storytelling. I think audiences would really like it. Look, I know there’s safety in IP. But it’s really important that we come to the movies and see something we’ve never seen before. I’ll keep fighting for that,” said Shyamalan, whose film is set to hit the screens in August 2024.

M Night Shyamalan is one of those rare American-Indian directors who has made Hollywood their home like no one else. At a time when horror genre was relegated to video cassettes, Shyamalan’s The Sixth Sense became the second-highest-grossing film of 1999. The Academy Award-nominated director’s supernatural dramas had an edge and unconventional theme that many directors of those times were missing. Like every achiever, Shyamalan too had to see humbling days when his films flopped after a heady start to his career. But with comeback movies such as The Visit and Split, Shyamalan showed that it is possible to reinvent one’s work and one’s approach to work even in the 40s. As they say, every rejection is a redirection.

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Published on 09, Aug 2024

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[caption id="attachment_33593" align="aligncenter" width="787"]Indian leaders | Women | Global Indian Nirmala Sitharaman[/caption]

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[caption id="attachment_33598" align="aligncenter" width="792"]Indian leaders | Indian Women | Global Indian Roshni Nadar[/caption]

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[caption id="attachment_33599" align="aligncenter" width="832"]Indian leaders | Indian Women | Global Indian Madhabi Puri Buch[/caption]

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[caption id="attachment_33600" align="aligncenter" width="802"]Indian leaders | Indian Women | Global Indian Soma Mondal[/caption]

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[caption id="attachment_33601" align="aligncenter" width="729"]Indian leaders | Indian Women | Global Indian Kiran Mazumdar-Shaw[/caption]

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[caption id="attachment_33602" align="aligncenter" width="766"]Indian leaders | Indian Women | Global Indian Falguni Nayar[/caption]

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an impressive $1.5 billion. This distinctive position makes him a noteworthy figure as a non-founder billionaire tech CEO - the only one after Apple's Tim Cook - marking a shift from the usual entrepreneurial path to wealth.

Talking about the exceptional growth of his company, the CEO said, "Today, we're the largest cybersecurity company, we've outstripped our competitors. When I joined we identified cloud and AI as the overarching new technology trend for the coming decade. So, we designed our portfolio, bought 15 companies, and spent $4 billion. That was unique in cybersecurity, most companies would capture the trend of the moment, figure the business, and then as the trend shifted, a new cybersecurity company was born."

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https://www.youtube.com/watch?v=1SExW_Erpz0

A student of The Air Force School (Subroto Park), Nikesh went on to pursue a bachelor's in electrical engineering from the Indian Institute of Technology, BHU in Varanasi. In 1990, Nikesh moved to the United States of America to pursue an MBA from Northeastern University. "It was one of those years when the recession was in swing. My degree from Northeastern University wasn't as good in those days as it is ranked today. I was looking for a job in finance, which I was told I would get mostly on Wall Street. So, I found the college's Alumni directory and wrote to over 450 contacts requesting them for a job. I had graduated top of my class, I thought someone would want to hire me," laughed the CEO, adding, "Interestingly, I received 450 replies from everyone I wrote to saying 'Thank you for writing to us, but no thank you.'. I still have all those letters with me, telling me that I don't qualify for a job."

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Climbing to the top

Interestingly, Google recognised his talents in 2004. Over the next decade, Nikesh served as VP of Europe Operations (2004-07), as President, of Europe, the Middle East, and Africa from 2007 to 2009, and finally as President of Global Sales Operations and Business Development from 2009-10. "I met several amazing people at Google. When I joined the company was still figuring out how to organise its Europe operations, and I met Lawrence Edward Page and Sergey Brin - the co-founders of Google - for my initial interview. And I got the job," shares the CEO.

[caption id="attachment_48107" align="aligncenter" width="550"]CEO | Nikesh Arora | Global Indian Nikesh with U.S. Ambassador to the European Union, Gordon Sondland[/caption]

Contrary to many expectations, Nikesh departed from his role as senior vice president and chief business officer at Google in 2014 after a decade of service. He made a significant move to SoftBank Corp, taking on the positions of President and Chief Operating Officer. During his tenure, Arora set a Japanese record by receiving a total compensation exceeding $200 million.

Nikesh Arora’s recipe for success: Keep on learning

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https://www.youtube.com/watch?v=aykoBDLhsLQ

Currently, as the CEO and Chairman of Palo Alto Networks, Nikesh is looking to evolve his company's platforms. "I believe the industry is still in the early stages of this transformation. At Palo Alto, we are beginning to think about a long-term cybersecurity strategy and starting to build longer-term cybersecurity architectures to create this integrated platform, which gives a better outcome," shared the CEO.

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s in the Antarctic expedition.

"Named by US-ACAN for A.A. Sinha, member of the biological party that made population studies of seals, whales and birds in the pack ice of the Bellingshausen and Amundsen Seas using USCGC Southwind and its two helicopters, 1971-72," the entry reads.

[caption id="attachment_54206" align="aligncenter" width="775"]Indian Scientist | Professor Akhouri Achyutanand Sinha | Global Indian Image extracted from Google Maps[/caption]

Memorable experiences

Following this discovery Professor Sinha shared with the press, "I went to Antarctica on two expeditions lasting for about 22 weeks on the US Coast Guard cutters, Southwind and Glacier, during 1972 and 1974. We were often dropped via helicopter atop vast sheets of pack ice to research and capture resident fauna, and I was even attacked once by predatory Skua birds near Palmer Station.”

Given his background and expertise in reproductive biology, the US National Science Foundation had invited Dr Sinha to conduct research on the reproduction of Antarctic seals, as part of their Antarctic Program. His work encompassed cataloguing of native seal, whale, and bird species along nearly 100,000 nautical square miles of the Antarctic coast.

Carrying out the studies in the remote and challenging environments, the scientist was mesmerised by the pristine beauty of the place and the superb adaptability skills of the Antarctic animals to the harsh weather conditions.

Along with his team he had even visited countries like Argentina and New Zealand on their way to Antarctica. Between expeditions, Sinha and his crew members aboard their U.S. Coast Guard ship would play poker, rummy and eventually bridge. 

Raising alarms on climate change

In addition to his work with animals, Sinha has been one of the key people to first raise the alarm on Antarctica’s depleting ice shelf. According to the University of Minnesota, “Records of population sizes, types and behaviours created by Sinha and his teammates have established critical baseline data that remain relevant in today’s climate change debates.”

[caption id="attachment_54207" align="aligncenter" width="403"]Indian Scientist | Professor Akhouri Achyutanand Sinha | Global Indian Professor Akhouri Achyutanand Sinha[/caption]

Research conducted by Professor Sinha helped in establishing the continent as an international scientific preserve to protect it from drilling and exploitation for oil, minerals, and other valuable natural resources. The scientist's research was also used for the United Nation’s early conservation policies to preserve native wildlife of Antarctica.

Professor Sinha had highlighted that since Antarctica is rich in resources such as animal populations, gas, oil, minerals, and freshwater, India and the United States could form a strong research collaboration to tap into these valuable assets and advance scientific understanding to protect the continent’s resources. “India can play a constructive role with a tie-up with the US and can protect habitats and mineral resources of Antarctica," he had remarked during a seminar in India.

Since the Global Indian scientist’s pioneering biological research expedition provided critical data and insights, the Advisory Committee on Antarctic Names (US-ACAN) and the US Geological Survey had named an Antarctic mountain after him within a few years of the expedition - a tribute he discovered decades later.

From Buxar to Minnesota

Sinha who served as an adjunct professor in the Department of Genetics, Cell Biology, and Development, and a professor in the Department of Urology at the University of Minnesota - had  moved to the United States in 1961 as a PhD scholar.

[caption id="attachment_54209" align="aligncenter" width="758"]Indian Scientist | Professor Akhouri Achyutanand Sinha | Global Indian Professor Akhouri Achyutanand Sinha[/caption]

Born in the village of Churamanpur in Buxar district, a village established in 1739 by his ancestor Akhoury Churaman Singha (later Sinha), the research enthusiast earned a BSc degree from Allahabad University and an MSc in Zoology from Patna University. Before moving to the US for his PhD at the University of Missouri at Columbia, he taught in the Department of Zoology at Ranchi College.

After completing his PhD, he took up postdoctoral work, and his first teaching role as an assistant professor at the University of Wisconsin before being accepted to teach at the University of Minnesota in 1981. Professor Sinha taught graduate level courses for more than two-and-half decades.

"In spite of my stay in the US, I have preserved my perspectives in life," Sinha had shared during one of the felicitation ceremonies of his alma mater, Patna University adding "Earning money is not enough. I know many Indians brag how rich they are. You cannot take money with you, but a good deed will last forever."

Pioneering work in cancer research

Professor Sinha, who has authored hundreds of research papers, conducted critical studies on the characteristics of prostate cancer stem cells, the aggressiveness of prostate cancer, and cell proliferation and death. He was affiliated with the University of Minnesota’s Masonic Cancer Centre, a comprehensive cancer centre recognised by the National Cancer Institute.

Some of his research works were efforts which were not even funded by grants. He had hired student researchers, paying them out of his own pocket to assist him in his work.  “I will do what is right - if you don’t give me money, that’s OK,” the scientist with deep dedication towards his work and life’s purpose had remarked.

Apart from his responsibilities as a professor and cancer research scientist, he held a long-term association as a researcher at the VA Medical Center in Minneapolis dedicated to the needs of veterans, their families and caregivers.  "After I moved to VA, I was nudged to work on something relevant to veterans' diseases,” he had remarked.

[caption id="attachment_54210" align="aligncenter" width="652"]Indian Scientist | Professor Akhouri Achyutanand Sinha | Global Indian Professor Akhouri Achyutanand Sinha[/caption]

Matters of the heart

Despite being deeply engaged in his work in the US, Professor Akhouri Achyutanand Sinha had not lost touch with his village in Bihar’s Buxar, visiting almost every year to escape the Minnesota winters. The scientist with a fascination for cross-country skiing, travelling, reading, and photography, had met his wife Dorothy K. Pamer at a party in Dinkytown. “He just loves what he does and he says he’s never going to retire,” Dorothy had remarked in an interview.

Encouraging the students in Patna, the alumni of Patna University's 1956 batch had said during a felicitation ceremony, "Show the world what you are capable of and do not be afraid to talk to people about your research work, and take help from experts."

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img class=" wp-image-37520" src="https://stage.globalindian.com//wp-content/uploads/2023/04/sanjena-card.jpg" alt="Sanjena Sathian | Global Indian | Author" width="527" height="578" /> Sanjena Sathian[/caption]

Sanjena's entry into the world of writers has been with a bang but she had to do a lot of soul searching to reach here.

Pressure to overachieve

Born and raised in Georgia by South Indian immigrant parents, Sanjena grew up in metro Atlanta and attended the Westminster School. Being the grand daughter and great granddaughter of respected Malayalee translators, a young Sanjena always dreamt of becoming a writer. She would spend hours scribbling stories in her diary. When she wasn't writing, she would be competing as a policy debater in high school, eventually winning the national championship as a senior. "Once I started winning, I couldn't get enough of it. I became addicted to the hope of winning, and then actually winning — like my existence was confirmed if I won a debate. I sort of became a flat creature if I lost because I didn’t know what to do with that loss," she said in an interview.

Like every second-generation American, she, too, had her eyes on the Ivy League, courtesy the expectation of her parents who wanted her to make it to one of the elite colleges in the US. But internally she often struggled as she felt she was failing to meet the heavy expectations of her family and teachers. And this would often put her under immense pressure to overachieve. "It's comical that I wore this talismanic Harvard sweatshirt and it’s comical how obsessed I was with winning debates. But it’s also tragic that I robbed myself of an inner life and made it really painful for myself to underachieve," the author told the New York Times.

[caption id="attachment_37521" align="aligncenter" width="600"]Sanjena Sathian | Global Indian Sanjena Sathian (Photo Courtesy: NYT)[/caption]

Questioning her choices

She didn't land up in Harvard but at Yale University where she earned a BA in English and studied literary journalism and fiction. It was here that she received multiple grants to report from three continents and was awarded the English Department’s highest honours for each of her two senior thesis: one on the novels of Zadie Smith, the other a series of linked short stories.

Despite her good grades and a great portfolio, she struggled to find a job as a journalist. New York Times revealed that she once called her dad to discuss the possibility of switching to a career "where it's possible to be mediocre." She eventually became an Indian correspondent, based in Mumbai, for a California-based digital publication Ozy. After staying in the role for two years, she felt that writing was her true calling so she returned to the US and dove straight into the two-year Iowa Writers' Workshop residency in 2017.

The book that changed it all

The seed of her debut novel Gold Diggers germinated during one of the workshops at Iowa. What began as a failed short story became an obsession for Sanjena, who was keen to explore the characters and the concept of conceit. Soon a handful of pages turned into a full-fledged novel, and Sanjena's first book was born.

Sanjena's debut book, which was longlisted for the Centre for Fiction's First Novel Prize, tells the story of a teenager who struggles with balancing his own ambitions and those of his parents, and finding his own way to be brown in America. Being herself the daughter of immigrant parents, she beautifully depicts the crossroads at which often most second-generation Americans find themselves.

American dream

"I grew up being told that there were 'real Indians' like my parents, and then ABCDs (American Born Confused Desis) like me. I think that's just a ridiculous way to teach someone to think about their identity — as though the fact that I'm born in America inherently makes me confused. What it does is give me a multiplicitous identity, which is something that writers like Smith and Rushdie have engaged with much more richly. So, the book is concerned with identity, but in ways that are less basic than 'Am I Indian or am I American or both?', the author said in an interview.

Being raised in the US in a family that was fixated with the American dream, this Global Indian realised that the concept was ingrained deeply in the minds of the people who left their homelands to find a better life in the US. But the writer calls American dream a dangerous idea that is playing with the ideals and aspirations of the immigrants and their families.

Sanjena Sathian | Global Indian

"The American dream is a fiction that we Americans feed ourselves to believe that there is such thing as meritocracy in this country. This is an appealing idea because, as in books like The Great Gatsby, Americans are taught to believe that it’s possible to remake ourselves entirely, to come up from nothing and wind up rich or famous or wildly successful. Of course, that’s a compelling idea -- so many of us want more for ourselves and our families. And that idea is what brought many Indians of my parents’ generation to the US, especially those who left in the 1960s-80s when the Indian economy was closed. But the American dream is also a deeply dangerous idea because it presupposes that those who aren’t wealthy somehow just aren’t striving enough," she added.

Screen adaptation

It's this very notion of identity that has made Sanjena's novel a hit with bibliophiles. Such has been the success of Gold Diggers that even Mindy Kaling's production couldn't turn a blind eye to this bestseller. Kaling, who is championing diversity with her shows like Never Have I Ever, is keen to adapt Gold Diggers for television. And it is this very feat that has put the Indian-American author on the list of new talent to look out for.

Gold Diggers

Passing on the knowledge

Sanjena, who has tasted success with Gold Diggers, is imparting her knowledge in the field of writing with the Bombay Writers' Workshop that she started in 2020. "My hope is to bring the kind of creative writing education and community I got at the Iowa Writers’ Workshop to artists of all ages and skill levels writing literary prose in Mumbai. The bulk of writing is a solitary act, and you can’t really teach someone how to do that. But I can help writers who want to better their sentences or learn more about story structure or just read others’ work. Last year, the online course was pretty incredible — a talented bunch of people in both India and the diaspora. I always hope to pay it forward by passing on to other writers whatever small knowledge I’ve gotten from my teachers and friends."

  • Follow Sanjena Sathian on Instagram and Twitter

Reading Time: 6 min

Story
Metal meets mettle: How Deepikka Jindal forges the future from tradition with Arrtd’inox

(November 27, 2023) When Deepikka Jindal began Arttd'inox as a passion project, she hadn’t anticipated its transformation into a pan-India eco-conscious lifestyle business. The project grew quickly into a distinguished brand under the JSL Lifestyle umbrella and Jindal now operates 10 stores across the country. The high-end lifestyle brand works with hand-beaten stainless steel and precious metals, employing and empowering heritage artisans from across the country and incorporating ancient methods like hammering, Dhokra, Tarkashi and metal raising, to create a blend of traditional and contemporary designs. The Creative Head and Managing Director of Jindal Lifestyle Ltd, Deepikka Jindal talks to Global Indian about her journey. Hailing from a quintessential Kolkata-Marwari family, her early years were deeply rooted in the rich cultural traditions of her community. She attended Loreto Convent, a renowned school in the city with a strong emphasis on academic excellence and admits she was a shy and timid girl, navigating life quietly. “One of the most important things I learned growing up was my family’s deep respect and a strong desire to carry forward the 'Sanskaras' we were taught. They instilled the belief that 'We are only as good as what we have learnt from those before us

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e 'Sanskaras' we were taught. They instilled the belief that 'We are only as good as what we have learnt from those before us and what we do for those who come after us.' This principle has been a guiding force throughout my journey,” she says.

[caption id="attachment_47067" align="aligncenter" width="270"] Image courtesy: Deepikka Jindal[/caption]

Finding her path

Immersed in this traditional upbringing, being an entrepreneur wasn’t part of the plan at first for Deepikka Jindal. Her primary focus was on nurturing her family, and when the time came, she wholeheartedly embraced her role as a homemaker. At the age of 19, Deepikka married into the illustrious Jindal Steel family. It transformed her life profoundly, and introduced her to a new, diverse set of roles and experiences.

“While fulfilling my duties as a wife and mother, I also had the privilege of travelling extensively with my husband, and gaining exposure to a wonderful tapestry of cultures and environments,” Jindal says. “It enriched my global perspective and broadened my horizons.” These were pivotal life experiences, marking a period of growth and learning.

All the while, she continued to nourish her deep passion for art and culture, first through her upbringing in the culturally vibrant city of Kolkata, and later through her extensive travels. She would channel this by creating beautiful and inviting spaces for special occasions and family gatherings.

Metal Allure

 

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Deepikka Jindal may not have imagined then where this passion would lead her. As she approached her 40s, she founded Arttd’inox as a passion project. Her idea took off. Today, with 10 stores across the country,  Arttd’inox is a distinguished company in its own right under the JSL Lifestyle umbrella. Her mission is to transcend the ordinary, which she does by taking everyday objects and transforming them into elegant works of art.  “This journey allowed me to seamlessly merge my lifelong fondness for design with a newfound entrepreneurial spirit, creating a harmonious fusion of passion and business,” she says.

Jindal’s mission does not end with aesthetics. She is committed to the revitalisation of India's craft traditions by partnering with artisans from diverse regions. Arttd’inox partners with heritage artisans across India, weaving traditions like chasing, metal raising, hammering, Dhokra, Tarkashi, and stone inlay into their stainless-steel creations. “We are empowering artisans to delve deeper into their crafts, encouraging them to explore different materials and techniques while showcasing their work in the global market,” Jindal explains. The artisans are also brought up to date with new designs, motifs, materials and colour combinations, so that their work can meet contemporary demands as well. “This also sparks new product ideas for diverse markets,” she remarks. “By enabling artisans to access new markets and create innovative products, we have contributed to increasing their income, thereby improving their living standards, and supporting their families,” says Jindal.

An eventful journey

With over ten state-of-the-art Arttd'inox stores across India, Jindal admits that her entrepreneurial journey has allowed her to blend her profound commitment to crafting beautiful spaces with her newfound entrepreneurial spirit. This she says is a harmonious fusion of passion and business, and it has been extremely fulfilling. “Through this journey, I have come to realise that we are not merely products of our past but also architects of our future.”

The journey has helped her gain valuable insights into overcoming challenges to achieve a higher purpose. A deeply spiritual person, she has learned to maintain her connection to her spiritual, physical and mental well-being, as she makes strides in the business world. “As I look back on the path that brought me to where I stand today, I am brimming with gratitude for the unique mix of opportunities, challenges, and personal growth that have moulded both my life and me,” says Jindal.

Balakncing act

Deepikka Jindal | Jindal Lifestyle Ltd | Global Indian

A firm believer that neglecting self-care is unsustainable, both in business and personal life, Jindal is clear that taking time for oneself, engaging in activities that bring happiness and inner peace, is imperative. “For me, spirituality is the cornerstone of this self-care journey. Through my spiritual endeavours, I have experienced a profound impact on my personal and professional growth. It has brought a sense of calmness, enhanced my ability to prioritize, and provided clarity for making decisions,” says Jindal who is a staunch follower of Raj Yoga meditation, deeply rooted in the Brahma Kumaris tradition. By prioritising what truly matters and shifting her mindset, she has consistently found a harmonious balance between work and life. This approach has always been her way of dealing with challenges.”

Life lessons

Throughout her entrepreneurial journey, she has picked up some valuable life lessons that have truly shaped her perspective towards work and life. “I have learned that tough times are not roadblocks; they are stepping stones to personal growth,” says Jindal. Maya Angelou’s words, ‘You may encounter many defeats, but you must not be defeated’, have been her “guiding star.” Learning to face challenges directly and keep a constant check on herself is an essential part of her journey. “It helps me adjust, reconfigure and make progress towards my goals, step by step.”

Deepikka Jindal has transformed herself from a timid young woman, to a go-getter, showing resilience when times are tough, and being patient always. “Challenges are not setbacks; they are opportunities to build character and become stronger. I have also come to understand the immense value of working together as a team. Building and nurturing a strong, united team is key. Success is often a group effort, and a cohesive team can achieve much more than an individual.”

Advice for budding entrepreneurs

Build a lasting brand rather than chasing trends, Jindal believes. Resilience and persistence are often the keys to success. “Exercise caution against impulsive decision-making and opt for well-considered choices informed by research and insight,” she says. “Moreover, understand the profound power of teamwork in achieving your entrepreneurial goals. Also, never underestimate the sigknificance of your physical and mental well-being; it not only guides optimal business decisions but also contributes to your long-term health and success. Lastly, incorporate practices like yoga and meditation into your routine, cultivating the calm and focus essential for navigating the entrepreneurial journey,” says Jindal.

[caption id="attachment_47072" align="aligncenter" width="460"] Tiara Centerpiece by Arttd'Inox[/caption]

In the pipeline

Jindal’s plans involve a concentrated effort to solidify the brand’s presence within the national market, focusing on Arttd'inox's reputation as a high-end lifestyle brand celebrated for intricate handcrafted designs, eco-consciousness, and opulent offerings. “We are also enhancing our online presence and collaborating with global artisans and designers for limited edition merchandise. Ultimately, our vision is to make stainless steel a consumer lifestyle brand rather than just an industrial material, enriching everyday life with its exceptional artistry and quality,” she concludes.

  • Follow Deepikka Jindal on LinkedIn and explore Arrtd'inox through their website. 

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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