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Global IndianstoryLiving legend: 102-year-old statistician C.R. Rao has played a pivotal role in India’s progress since Independence
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Living legend: 102-year-old statistician C.R. Rao has played a pivotal role in India’s progress since Independence

Compiled by: Amrita Priya

(June 25, 2023) Just before India got its independence, a young man of 26 embarked on a journey from Kolkata to England. Little did he know that the borders that he was transcending would one day leave an indelible mark on the world of statistics. Calyampudi Radhakrishna Rao, popularly addressed as C.R. Rao, went on to become a symbol of the Indian brilliance. At 102, the Samaritan is still serving as an inspiration for Indians and Indian origin people scattered across the globe. 

Known for the Cramer-Rao bound (CRB), Rao-Blackwell theorem, orthogonal array, MANOVA, Score test, and many more concepts, the Indian-American statistician is widely credited with shaping the field of statistics into a structured and organised form. His contributions to theory and applications in statistics is highly regarded. Many of his findings are included in the curriculum of bachelor’s and master’s level courses offered in institutions around the world. 

The 102-year-old statistician has received the 2023 International Prize in Statistics, the field’s equivalent of the Nobel Prize. The award comes with $80,000 in prize money. Not new to awards and accolades the master statistician with an illustrious career spanning 75 years, is also the recipient of Padma Vibhushan, US National Medal of Science, SS Bhatnagar Prize, and Guy Medal to a name a few.  

Indian academic | C R Rao | Global Indian

Master Statistician, C R Rao

The centenarian still leads an active life and is currently associated as professor emeritus with Pennsylvania State University and as research professor with the University at Buffalo. 

Explaining the fundamental nature of his work Rao had once stated:

Statistics is not a discipline like physics, chemistry or biology where we study to solve problems in the same subject. We study statistics with the main aim of solving problems in other disciplines.

Childhood in pre-independence era 

Born in 1920 in a Telugu speaking family in a small town named Huvina Hadagali in Madras Presidency (now in Karnataka), Rao was the eighth out of the 10 (four girls and six boys) children of his parents. While he and his brothers were sent to school to study, his sisters were not, keeping with the times. They stayed at home to help their mother in household chores. 

Rao’s father worked as inspector of police under British rule and had frequent transfers. Rao ended up studying in multiple schools in Gudur, Nuzvid, Nandigama, and Visakhapatnam (all in the present state of Andhra Pradesh) owing to this.  He did his MSc in mathematics from Andhra University before moving to Calcutta in search of job, becoming an accidental statistician with the twist of events. 

The Accidental statistician  

Rao was the first one in his family, including his ancestors, to be interested in science and maths. While he was finishing his master’s in mathematics, the Second World War broke out, and there were not many opportunities for those with a degree in mathematics to get a job. So, he tried to get a job in the military service. “I applied to the Department of Survey, which is sort of a party to any military expedition. I was disqualified because I was too young, and they didn’t want me, but that took me to a place called Calcutta,” he said in an interview with the Journal of Statistical Science.  

In Calcutta, he came to learn about the Indian Statistical Institute (ISI) established by Prof PC Mahalanobis. Rao casually visited the place and talked to people there, learned about the new subject ‘statistics’ and enrolled in a course in the institute to understand what it was. Finding it interesting, soon after he went on to do an MA in statistics from Calcutta University.  

Upon completion of the course, C.R. Rao joined ISI in 1943 working under Mahalanobis, ISI’s founder and director.  

The Cambridge Opportunity 

While Rao was assisting Prof Mahalanobis, an invitation from Dr Trevor of Cambridge University (CU) landed at ISI to send a research scholar to England for an important study. Taking note of Rao’s acumen, Mahalanobis deputed Rao to go to CU and spend two years (1946–1948) as a paid visiting scholar to undertake statistical work at the Anthropological Museum in Cambridge. 

“The new methods developed by me to analyse skeletal data were published in the Journal of the Royal Statistical Society and Biometrika during the forties of the last century,” Rao recalled in an interview conducted by Prof Bera of the University of Illinois. “For my work at Cambridge University (CU), I received the PhD degree from the institution, a few years later,” Dr Rao added.  

In Cambridge, he had conducted the statistical research under Prof R A Fisher who is known as the ‘Father of Statistics’. Rao considers Fisher one of his biggest gurus.  In the realm of probability, a metric devised by them is popularly known as the Fisher-Rao metric. 

Indian academic | C R Rao | Global Indian

Rao with Fisher at Indian Statistical Institute, Calcutta, 1960

Under Fisher’s Tutelage, Rao’s intellectual acumen blossomed and he went on to create a tapestry of statistical brilliance. His breakthrough contributions in multivariate analysis, experimental design, and statistical inference laid the foundation for new frontiers in the field. However, despite embracing a new land, a new culture, and new horizons, the statistical maestro yearning to do good work in his country relocated to India.  

From England to India and around the world 

He worked at the Indian Statistical Institute (ISI) in Kolkata for 40 years and went on to serve as the director of the institute, raising its stature to the world-class institute that it is today. 

Between the early ’50s to the late ’70s, for almost 25 years, Rao spent time at various universities in the United States as a visiting professor, while still working at the ISI. In 1965 he added a DSc degree from Cambridge University to his qualifications. 

After retiring from ISI, he moved to the US and worked for another 25 years at University of Pittsburgh and Pennsylvania State University.  

In an interview he said:

I could have moved to the United States much earlier as I had some offers, but I declined because I thought working at the ISI would enable me to develop statistical research in India. It meant some sacrifice on my part in many ways, but I had the satisfaction of promoting statistical education and research in India at a level comparable to that in any other country. 

Path breaking contributions  

Rao has left an indelible mark with an impressive body of work comprising 477 research papers published in esteemed journals and 15 influential books. His exceptional contributions have reached far and wide, transcending linguistic boundaries with translations of his book in French, German, Japanese, Mainland and Taiwan Chinese, Polish, Russian, German, Czech, Turkish, and Korean languages. Many of his books have remained prominent textbooks for more than 50 years.  

“Statistics is more a way of thinking or reasoning than a bunch of prescriptions for beating data to elicit answers,” says the maestro, whose extensive editorial contributions have further enriched the statistical landscape. As the editor of 39 volumes of the acclaimed ‘Handbook of Statistics’, the Global Indian has provided a comprehensive resource for practitioners. 

He has received 38 honorary doctoral degrees from universities in 19 countries across the globe, and has been a member of several national academies in India, the United Kingdom, the United States, and Italy. 

Indian academic | C R Rao | Global Indian

Rao receives Medal of Science from the US President Bush in 2002

Impactful work for India 

Rao’s extraordinary life unfolded against the backdrop of a changing India. India was a new nation then and there were immense opportunities to contribute. Rao played a crucial role in setting up statistical bureaus in different states of the country and developed a network of statistical agencies at the district level for collecting data. He worked in close association with the Central Statistical Organization and the National Sample Survey to formulate the national statistical system of India which is regarded as one of the best in the world. 

He helped in the designing of the National Sample Survey (NSS) and trained the early generations of official statisticians from India and other parts of the world at ISI. He also helped establish The Asian Statistical Institute (ASI) in Tokyo. The organisation is now known as Statistical Institute for Asia and the Pacific and provides training to statisticians working in government and industrial organizations. 

Impacting diverse fields 

The American Statistical Association has described Rao as a living legend, whose work has influenced not just statistics, but has had far reaching implications for fields as varied as economics, genetics, anthropology, geology, national planning, and demography. His methodologies have guided policymakers, offering data-driven insights to informed decisions with far-reaching consequences. 

His work on biometry and medicine have empowered researchers and clinicians to analyse complex biomedical data, facilitating advancements in medical research, disease diagnosis, and treatment. Rao is associated as senior policy and statistics advisor with the non-profit, Indian Heart Association, which raises cardiovascular disease awareness among the South Asian community.  

Through his multidisciplinary approach and relentless pursuit of excellence, Professor C.R. Rao has transcended the boundaries of statistics and is still empowering researchers and practitioners to unlock new insights, make informed decisions, and drive progress in their respective fields. As Rao rightly puts it, “All knowledge is in the final analysis, history. All sciences are, in the abstract, mathematics and all methods of acquiring knowledge are essentially statistics.”

In his honour:

  •  Ministry of Statistics and Programme Implementation (MoSPI), Government of India has established Prof. C.R. Rao National Award
  • University of Hyderabad established  C.R. Rao Advanced Institute of Mathematics, Statistics and Computer Science (AIMSCS) to promote research in maths, statistics and their applications to varied fields
  • The road from IIIT Hyderabad passing along University of Hyderabad has been named Prof. C.R. Rao Road
  • The Pennsylvania State University has established C. R. and Bhargavi Rao Prize in statistics

 

 

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Rev Sudipta Nanda
Rev Sudipta Nanda
July 17, 2023 9:41 pm

It is amazing and awe inspiring to learn the story of Master Statistician C.R.Rao. Proud of you Sir.

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  • 2023 International Prize in Statistics
  • American Statistical Association
  • Andhra University
  • ASI
  • Biometrika
  • brandindia
  • C. R. and Bhargavi Rao Prize
  • C.R. Rao
  • C.R. Rao Advanced Institute of Mathematics
  • C.R. Rao Road
  • Calcutta University
  • Calyampudi Radhakrishna Rao
  • Cambridge University
  • Central Statistical Organization
  • Cramer-Rao bound (CRB)
  • Desi
  • Desis
  • DesisinUK
  • DesisinUSA
  • GlobalIndian
  • Guy Medal
  • Handbook of Statistics’
  • HNI
  • IndiaAtGlobalMap
  • Indian Heart Association
  • Indian Statistical Institute (ISI)
  • IndianinUK
  • IndiansAbroad
  • IndiansinUSA
  • IndiansOverseas
  • International Prize in Statistics
  • ISI
  • Journal of Statistical Science
  • MANOVA
  • National Medal of Science
  • National Sample Survey
  • NRI
  • orthogonal array
  • Padma Vibhushan
  • PC Mahalanobis
  • Pennsylvania State University
  • PIO
  • Prof. C.R. Rao National Award
  • R A Fisher
  • Rao-Blackwell theorem
  • Royal Statistical Society
  • S S Bhatnagar Prize
  • Score test
  • statistics
  • Statistics and Computer Science (AIMSCS)
  • The Asian Statistical Institute
  • TheGlobalIndians
  • University at Buffalo
  • University of Pittsburgh

Published on 25, Jun 2023

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t – always a good student, she moved to Mumbai when she was 17 to study at the National Institute of Fashion Technology. “After training for a few years, I ended up designing and working at a few companies,” Chetna says. Later, she joined Benzer, a Mumbai-brand known for ethnic fashion, western-formals, casuals and even bridal wear. It was an exciting time – Chetna designed clothes for a couple of music videos, worked as a fashion stylist for a few magazines and even started her own label. “All in all, it was a great experience,” the Indian chef reflects.

In 2004, Chetna found herself moving to Broadstairs, Kent, in the UK, with her doctor husband. It was a big change and when her husband was away, Chetna began looking for ways to keep herself occupied, trying different things to find what she loved. As it turns out, she loves baking. First, she noticed her family enjoyed her creations and then praise began pouring in from friends. And slowly, a simple hobby turned into a passion.

The Great British Bake Off

In 2004, ten years after she first began dabbling with baking as a hobby, came the Great British Bake Off and with it, the start of a new career. “In 2014, I applied to be a part of the biggest baking show. Getting in became a turning point and it is how I began my career in food. It wasn’t actually a planned shift,” says the Indian chef.

[caption id="attachment_25322" align="aligncenter" width="700"]Indian chef | Chetna Makan | Global Indian Chetna in the green room with other bakers[/caption]

Being part of the show involved a rigorous, four-round elimination process. “It was nerve-wracking but an amazing experience on the whole,” Chetna recalls. “Being in the tent with the group was exciting, I made amazing friends and we are all in touch with each other still. The shoot went on for four weeks and each episode involved shooting for two days straight.” Her vibrant canapes blew the judges away and there has been no looking back since.

On the cook-book trail

Chetna’s earliest memories of the kitchen come from her childhood, when she would watch her mother cook, never once imagining that it would be her own profession one day. Later on, as she explored the kitchen in her own right, she found that she truly enjoyed the process of baking and cooking – it relaxed her. “I enjoy every step, from cooking to cleaning up afterwards. Feeding the people I love and watching them enjoy the food is very rewarding.” These personal experiences have found their way into The Cardamom Trail, Chetna’s first recipe-book.

[caption id="attachment_25319" align="aligncenter" width="703"]Indian chef | Chetna Makan | Global Indian Chetna with her first book, The Cardamom Trail[/caption]

Soon after emerging as a semi-finalist from the Great British Bake Off 2014, the Indian chef, who was now more confident in herself, made a pitch for her debut book, The Cardamom Trail. Described by the Evening Standard as "a sumptuously styled cookbook (that) brings to life Chetna's background in fashion and recipes infused with fragrant Indian spices," the book covers cakes, pies, tarts and breads. There's also information on Indian spices, scattered generously across the pages, made compelling by a warm narrative style that includes Chetna's own childhood memories. “The show gave me the confidence to experiment with Indian flavours and western baking. It also gave me a platform for my book.”

Two years in the making, The Cardamom Trail was published in 2016 and “is loosely based on what I did on the show,” the Indian chef says. “I knew Indian food as I grew up with it, and I love western bakes and I thought, why not combine those two and create something new and different. And that is what I tried to bring out.”

Since then, Chetna has published five more, with her 2020 book, Chetna's 30-minute Indian: Quick and Easy Everyday Meals receiving a great response. "We all have busy lives but that doesn’t mean we don’t want delicious food at the end of the day. I see people across the world learning from my book, which offers simple recipes.”

Finding fame on YouTube

Apart from working on her book, she runs a YouTube channel called Food With Chetna. If you browse through her food channel, you will come across very simple, easy recipes, even for the biryani! "I started my YouTube channel after I finished writing my first book and the idea was to just share my everyday food with the audience."

[caption id="attachment_25317" align="aligncenter" width="635"]Indian chef | Chetna Makan | Global Indian Chetna with her mum, cooking for her YouTube channel[/caption]

The channel is mostly dedicated to vegetarian food and there is a reason. "We are vegetarian for six days a week at home, which is why those recipes dominate my YouTube channel,” the Indian chef explains. Her channel has over 200k subscribers.
Despite being a well-known name, running a food channel and writing cookbooks, her own restaurant has never figured in the plan. "Restaurants are not for me, really; it's not the kind of work I want to do. I just love cooking and baking."

Family time

[caption id="attachment_25321" align="aligncenter" width="521"]Indian chef | Chetna Makan | Global Indian Chetna with her family[/caption]

Both her kids enjoy Chetna's YouTube channel. In fact, after the first lockdown in 2020 because of the pandemic, her kids (age 10 and 12) started filming her YouTube videos. "They play a big part in my channel. My husband is a doctor and a huge support to me." When she’s not baking or cooking, you will likely find her at the gym. "A bit of exercise is what I enjoy in my downtime. I also love gardening, so now that we are in spring, I like to spend a lot of my time in the garden," she wraps up.

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“Fitness to me is everything – quality of life, health and ultimately - self esteem, in a nutshell. It ensures I turn up as the best version of myself,” feels Nawaz, for whom spreading fitness with all it’s benefits to as many people as she can, is a mission. 

[caption id="attachment_39627" align="aligncenter" width="365"] Nawaz Modi Singhania[/caption]

Childhood in Mumbai 

Born in Mumbai, Nawaz went to pre-school in the New Activity School at Hughes Road. Thereafter from the 1st to the 10th grade, she studied at the Cathedral and John Connon school in Mumbai.  

Her family consisted of her father, her mother – who had left the family by the time she was aged 10, – and an elder and younger brother. “My father is a lawyer. Both my brothers got into the law and are practicing lawyers, my elder brother is a Senior Counsel at the Bombay High Court,” informs Nawaz, who is a Law graduate herself but never practiced it, as she was always passionate about fitness.  

“I was not into sports at a young age, and got into fitness only in college. I was born frail, under-weight, white as a sheet, with the umbilical cord having gone around my neck four times over and choked me as a result; I was thought to be still-born. But you now know that I wasn’t!,” quips Nawaz, who did her Junior College and Bachelor of Arts at the St. Xavier‘s College in Mumbai.   

Thereafter, she studied Law at the Government Law College and the KC Law College, both in Mumbai, and became a Law graduate. “Simultaneously I traveled to America where I got trained and certified as a Fitness Professional at the American Council of Exercise (ACE) and the International Dance Exercise Association (IDEA), where I taught for experience before returning to India to start my own brand (Body Art Fitness centres) in Mumbai,” says the Mumbaikar. 

Carving her niche 

Having no other place, Nawaz, then 21, initially started the fitness centre in the hall of her family home, while her place was being renovated on another floor in the same building. “I first started out just with an Aerobic Studio, with very few classes in terms of variety and also number of batches,” recalls Nawaz, who quickly built up on that to about 25 different routines of completely different genres and many more classes running through the day, seven days a week.  

“Somewhere down the line, I added on a gym and later on, I pioneered the first equipment-based Pilates & Gyrotonics Studio in India. Next came an Aerial Arts Studio, Personal Training, and more,” informs Nawaz. The business soon expanded into a second location, followed by a third and fourth. Different centres would have different facilities, including Aqua Aerobics, Aqua Yoga, Spinning, amongst others.  

“The offerings we have are humongous, and unlike many other centres, which just have a gym offering, we don’t have just one pill for every disease,” says Nawaz, whose fitness centres have a large variety of offerings just in her aerobic workshops. Presently, she runs five centres across Mumbai and has further expansion plans.  

Nawaz’s fitness plan  

“I am a long distance horse,” she says, about her own regimen. “I keep fit by teaching Body Art classes. It is sub-maximal work. On the days I might not be teaching, I get a Pilates workout in,” says Nawaz, who works out six days a week on an average. Depending on what kind of fitness routine she is following or teaching, her taste of music differs. “The music could widely vary from rock, pop, jazz, house, acid, lounge, hip-hop, Hindi, Punjabi, and more,” she says. 

Nawaz specialises in power yoga as well. Ask her which one is more beneficial, yoga or workouts, she says it is important to cross train and engage in a large variety of fitness routines. “A particular workout will work for you, only up to a point – after which both physically and mentally one stagnates and does not see any further tangible benefits,” she explains adding that people get bored of the routine and its monotony. It ends up losing interest and ditch the exercise programme, she says.  

She feels the body has to be challenged differently, for which it’s important to keep engaging in different activities to see the results in terms of fat loss, weight loss, toning, strengthening, flexibility, mobility, health benefits, and more. “Yoga is just one of our many offerings. All in all, we offer well over 30 genres of fitness routines,” informs Nawaz.  

Move away from fitness talk and Nawaz comes across as a very passionate artist and art collector. “Its a very individual and personal journey into the depths of myself, my subconscious and core, crossing back and forth between worlds and realms, breaking barriers and more,” she feels. 

The artist and author 

Nawaz makes it a point to visit art galleries across the world during her travels. “I find art, history and culture intensely fascinating from the point of view of having an insight into the trajectory of mankind from wherever their individual beginning might have been,” she says. 

Elaborating further, Nawaz says unanswered questions about why it is that we are where we are, and why it is that things are the way they are — can all be traced back in a very logical and fulfilling manner.  “I find that riveting. Everything is inter-generationally linked, and to uncover the mysteries of life today, I find that in looking back, I excavate very plausible, relatable answers,” she says. 

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Future plans 

There are many future plans and mini projects in the pipeline, says Nawaz, who feels it’s best to keep them to oneself till they actually materialize. “Call me superstitious, or the fact that energy is very real and if it stays within you, it comes out in the right way, but if it leaves you in the wrong way, it perhaps never manifests. What I do will speak for itself, rather than just my words. Time will tell,” she says. 

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(March 10, 2024) The Japanese word ikigai is used to describe the very passion that gets you out of bed in the morning—your reason for being. One conversation with Yuvrani Shraddha Lakham Sawant Bhonsle and her ikigai is unmissable. Spending 15-day workdays on things she is passionate about—cooking, reviving handicrafts, and living her life to the full—this 32-year-old royal is all about giving her best every single day. Married into the royal family of Sawantwadi that has been ruled by Sawant Bhonsles since 1627, life has taken a huge turn for the Mumbai girl, who, in a real-life fairytale, has seen her transform post-her wedding to Lakham Bhonsle of the Savantwadi clan. Today, she is the chef and owner of the Sawantwadi Palace Boutique Art Hotel and the Managing Director of Shri Sawantwadi Lacquerwares, which oversees the handicraft business. Energetic, passionate, and realistic, the young scion is all about creating a difference. Be it her unique cuisine that marries traditional Sawantwadi styles and dishes with international recipes or her hands-on approach to running the hotel, she is an exemplary example of modern-day royalty working hard to ensure that the legacy of the past is safeguarded for the future. Chasing her

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i styles and dishes with international recipes or her hands-on approach to running the hotel, she is an exemplary example of modern-day royalty working hard to ensure that the legacy of the past is safeguarded for the future.

Chasing her dreams

Growing up in a large Gujarati joint family, Shraddha remembers her childhood with fondness. She recalls, “I grew up surrounded by friends and family; it was a very regular childhood from the 90s.” One person who had a lasting impact on the young girl was the principal of her school, Walsingham House, Mrs. Bindu Mittal, a legendary educator who inspired her to follow her dreams.

Shraddha Bhonsle | Global Indian

Shraddha pursued a business management course, but an instantaneous decision changed her life forever. The Global Indian explains, “It was a spontaneous decision, but something that changed my life. I always wanted to start a restaurant of my own, so I applied for the position of assistant stewardess at the Oberoi Mumbai, and that started my culinary journey.”

She went on to work at the popular Indigo Delicatessen restaurant in Mumbai, where, while she worked to the bone, she picked up the rudiments of running a kitchen. Be it 16-hour shifts, peeling potatoes by the ton, or washing endless vegetables, she did it all. “It was there that I realised that the kitchen is everything to me. A desk job was not something I was suited for, and the kitchen, temperamental as it is, is my home,” she states with a laugh.

 

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A post shared by Sawantwadi Palace Boutique Art Hotel (@thesawantwadipalace)

The next step on her journey was studying at the Culinary Institute of America in New York for a 22-month course, where she also met her future husband. As a part of her course, she worked at the Michelin-starred restaurant Oceana, which she calls a life-changing experience.

“Though I was dangerously dehydrated while working there, I picked up both knife skills and life skills there,” she jests and adds, “I understood how an act as simple as picking basil or coriander leaves can add to a dish. The discipline and cleanliness as well as the rigor and passion of running a kitchen I picked up there taught me a lot.”

ALSO READ | Princess Vaishnavi of Kishangarh is working on reviving the lost art

While she returned to India in 2016 to be closer to her family, she went back to the US a year later to be a certified sommelier before getting married in 2019 and moving to Savantwadi.

Princesses diaries

Just an hour’s drive away from Goa, situated in the Sindhudurg district of Maharashtra, on the Goa-Maharashtra border, Sawantwadi is a picturesque town famous for its sleepy forests, kokum, wooden toys, and delicious Konkan cuisine. Moving back and starting a restaurant was at the top of both Shraddha’s and Lakham’s agenda, and the heritage property seemed like the perfect setting for the young couple to start their dreams.

As the chef of the hotel and someone keen on innovation, she brings a unique flair to everything she creates. One dish that perfectly illustrates her culinary journey of bringing the best of the East and West is Sawantwadi Po’Boy.

 

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She explains, “Po’Boy is a sandwich that originated in the US, so there is American influence (because of my education in the CIA) in terms of the classic French roll bread and a remoulade sauce. There is Asian influence (because of my love for Asian food) in the sandwich in terms of Vietnamese pickles and herbs and a spicy sriracha sauce, and there is Sawantwadi influence in terms of thetcha butter, rava-crusted prawns, and a solkadhi (sauce)”

Along with traditional Maharashtrian heartthrobs like aamti or thatlipeeth, she whips up eclectic dishes like the Sawantwadi Special Eggs Benedict (that pairs House-baked croissant buns with coconut chili chutney and a dry curry leaf chutney) and others using regional produce like cashew and kokum generously championing hyperlocal cuisine.

[caption id="attachment_49818" align="aligncenter" width="549"]Shraddha Bhonsle | Global Indian Yuvraj Lakham Bhonsle Raje and Yuvrani Shraddha Bhonsle[/caption]

One area in which the restaurant distinguishes itself is when Shraddha serves Japanese and Korean dishes for dinner. A huge Ramen fan, she makes her own noodles and says, “I love these cuisines as they are very palatable to Indians. They are slow-cooked and are served with local ingredients. I want people to leave thinking they have never tasted food like what we make.”

That is something she is succeeding at, given that the Palace is slowly but surely gaining favor with gourmands, food aficionados, and new-age Indian travelers who go for experience as much as for sightseeing.

ALSO READ | A Begum from the Asaf Jahi dynasty is on a ‘royal’ mission

Given Shraddha’s extrovert nature, was it easy for her to adjust herself to the pace of a small village after the hectic life in Mumbai? She smiles. “It took me a while, of course, but now I have my work and my friends in Goa (which is an hour’s drive) apart from my family.”

Culinary royalty

Working with her husband (who is a baker and a pastry chef), the duo has simple ground rules. While he takes care of the finances, she is in charge of management, and when it comes to their first love, food, they agree to disagree. She shares, “We are friends first and foremost, so we decided that the cold kitchen is his territory while the hot kitchen is mine. While we do confer with each other on the dishes and respect each other’s decisions, we ensure that we never interfere with each other.”

 

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The future is all charted out for the enterprising entrepreneur: to extend the number of suites in the hotel from six to ten, to convert the family’s erstwhile summer palace (in Amboli, which is a half hour’s drive from the palace) to an eco-resort, and to expand her kitchen garden.

Given her penchant for ikigai, one can see Yuvrani Shraddha Lakham Sawant Bhonsle achieving all this in no time!

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Neerja Patel: Basking in entrepreneurial spirit with ‘JP Morgan Chase’ and ‘KNOW Women’ recognition

(October 11, 2023) JP Morgan Chase and KNOW Women have awarded the New York based entrepreneur Neerja Patel with ‘The 100 Women to KNOW Across America Award 2023’. It is a recognition that JP Morgan Chase, the American multinational financial services firm, and KNOW Women, A global media company and community dedicated to amplifying the voices of female leaders, executives, and entrepreneurs bestows upon the most successful, influential, and honourable women in the American society. Neerja is the founder of Neerja Public Relations, a boutique brand management firm that she established 13 years ago by blending her fervour for public relations with her strong affinity for the South Asian community. Under her leadership, the firm has successfully executed marketing campaigns for companies like Lufthansa Airlines, organised events such as the AR Rahman concert, and engaged in collaborations with distinguished personalities like Archana Kochhar, Padma Lakshmi, and Vir Das. [caption id="attachment_45889" align="aligncenter" width="1000"] Neerja Patel during a media briefing session[/caption] Neerja's strong ties within the South Asian diaspora in the United States fuel her commitment to strengthening and empowering this vibrant community. “We just wrapped up South Asian New York Fashion Week which was a four-day event in New York City

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width="1000"]Indias in USA | Neerja Patel | Global Indian Neerja Patel during a media briefing session[/caption]

Neerja's strong ties within the South Asian diaspora in the United States fuel her commitment to strengthening and empowering this vibrant community. “We just wrapped up South Asian New York Fashion Week which was a four-day event in New York City celebrating South Asian fashion and designers,” she shared with Global Indian as she connected from the US.

The Lufthansa and other meaty projects

“We were engaged as consultants for Lufthansa's new route to India, a project that originated through a multicultural advertising agency. They sought our expertise in crafting a campaign that resonated with the South Asian diaspora,” Neerja shared while talking about the coveted project. Her firm’s contributions encompassed defining the target audience, understanding the community's unifying factors, establishing brand positioning, and devising a comprehensive advertising strategy spanning television, radio, and online platforms.

“We also assisted in crafting compelling copies, developing an interactive website to gather consumer data, overseeing casting for the commercials, and much more. The cherry on top was the honour of getting to be the face of the national campaign! We worked with Lufthansa for two of its vital projects,” says Neerja.  

Other than that, one of her favourite projects has been an impressive sold-out show with a capacity exceeding 15,000 at Newark, New Jersey's Prudential Center, featuring the Grammy and Oscar-winning composer AR Rahman.

[caption id="attachment_45890" align="aligncenter" width="463"]Indias in USA | Neerja Patel | Global Indian Neerja Patel with AR Rahman[/caption]

Currently, her brand management firm is working with Girls That Invest on a two-week PR tour in partnerships with Google, Shopify, SALUTE, Brown Girl Magazine, and more. “We have many exciting things coming up, including a three-day Diwali Dance Fest at Walt Disney World Resort in Orlando, Florida,” tells the PR maverick.

For the upcoming festive season, Neerja is also collaborating with Kulture Khazana, a brand that encapsulates the essence of celebrating culture and heritage in the Western world through edutainment products for children. Together, Neerja Public Relations and Kulture Khazana aim to create a delightful festival experience for kids while enriching their heritage knowledge through engaging initiatives.

Helping non-profits amplify their cause

Neerja and her team find deep satisfaction in involvement with non-profits. With a multifaceted approach the firm's PR services, assist non-profits in crafting and executing successful campaigns. “This involves putting their initiatives into the spotlight, sharing their compelling stories and impactful work with both the community and the media. The objective is to amplify their message, raise awareness for their causes, and provide vital publicity support for any upcoming events such as fundraisers they may be hosting,” she says. Working to make meaningful causes successful gives deep job satisfaction to the entrepreneur.

Neerja’s immigration story

Born in Mathura, Neerja recalls relocating to the United States at the age of seven, leaving behind a household filled with aunts, uncles, and cousins. While she moved to the US at a tender age, she believes that certain cultural aspects from her carefree days in India, such as the different sounds, scents, and flavours of food, have been permanently etched into her memory.

[caption id="attachment_45892" align="aligncenter" width="512"]Neerja Patel | Indians in USA | Global Indian Neerja Patel[/caption]

Her maternal aunt's family also immigrated to the US along with them. They resided together in Minnesota, where their grandparents stayed. Ten of them shared the same roof, even utilising the basement to accommodate the large family.

Although Neerja and her sister were the only Indian children in their school district, she never allowed the Western landscape to overshadow her cultural identity. Despite immersing herself in new surroundings, Neerja ensured her participation in whatever little cultural activity, including festivals, functions, food, and music that the minuscule Indian community in Minnesota had to offer. She steadfastly preserved the cultural bonds of her roots amalgamating her heritage with the new environment, while being immersed in the film and music of India.

During those days, when they had only the essentials, Neerja learned valuable lessons about hard work from her parents. She watched them labour tirelessly to build their American dream from scratch, advancing in their careers and providing a comfortable life for Neerja and her sister. "Even now, as they've grown older, their unshakeable commitment to work and resilience continues to amaze me," Neerja says.

Juggling both worlds

To effectively balance her professional and personal responsibilities, Neerja relies on the support of her family. Although her mornings begin with ensuring that her kids are ready for school, as the day progresses, her schedule varies. During this time, her husband and in-laws living nearby step in to assist her, enabling her to focus on her job without worrying about the kids.

[caption id="attachment_45894" align="aligncenter" width="522"]Indians in USA | Neerja Patel | Global Indian Neerja Patel[/caption]

Additionally, Neerja finds emotional support from her sister, who may be far away in Minnesota but is always there to provide encouragement and comfort.

Talking about her take on entrepreneurship, Neerja remarks, “It is a challenging endeavour. It doesn't come with a shortcut to instant success. The key is maintaining unwavering focus, practicing patience, and having unshakable faith in your efforts.”

She believes that instead of being intimidated by competitors, aspiring entrepreneurs should keep in mind that there's ample space for everyone to thrive. “Your true confidence shines through your determination and your capacity to learn valuable lessons from setbacks,” she signs off.

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Princess Diaries: A Begum from the Asaf Jahi dynasty is on a ‘royal’ mission

(January 30, 2023) When Sahebzadi Feroze Jahan Begum wore her ancestral ‘khada dupatta’ (stole) for her wedding, it drew a lot of attention, worldwide. Passed down to her by her grandmother Sahebzadi Masarrat Begum, the antique fabric and the craftsmanship that went into creating a garment worthy of a princess made it a one-of-a-kind piece. After all, it was worn by the royals in the Asaf Jahi dynasty, who once ruled the kingdom of Hyderabad. The admiration that came her way for her royal outfit gave birth to a mission, which was to connect the past with the present by reviving the ancient and dying traditions in handicrafts, hand looms, painting, architecture and more. The great-granddaughter of the seventh Nizam of Hyderabad, Mir Osman Ali Khan Bahadur, few are better placed than Sahebzadi Feroze Jahan Begum to revive the India’s rich and storied royal Nizamate. “The rich culture and heritage of the previous generations is lost. This generation has no clue about the era of the Nizams, the food and culture. I am striving to connect that era with the present,” says Sahebzadi Feroze Jahan Begum, speaking exclusively to Global Indian. [caption id="attachment_34511" align="aligncenter" width="431"] Feroze Jahan Begum with her

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l Indian.

[caption id="attachment_34511" align="aligncenter" width="431"] Feroze Jahan Begum with her husband, Syed Abbas, during their wedding in Hyderabad.[/caption]

Preserving a royal legacy

An advocate for the preservation of the country’s regal heritage, Begum says she wants people to be proud of the Nizam’s era. “Every piece of clothing in that era is a masterpiece. I want to tell the world everything about my illustrious ancestors,” she says, of her mission. Born and brought up in Hyderabad, Feroze Jahan Begum studied at Nasr School, chose humanities and graduated with a degree in Psychology from Villa Marie College.

She then went on to pursue fashion from FAD, Dubai, the premier Institute honouring internationally certified courses in Fashion design and styling. “This course in Dubai gave me the wings to turn my dreams into reality. It enabled me to see the finer details in the royal outfits worn by my ancestors,” says the fashionista, who is married to Mumbai-based businessman Syed Abbas Ali.

Growing up in the royal family, she has plenty of tales to tell. “Once, an uncle of mine shot a tiger in the jungles of Karnataka when the animal had turned man-eater. In the pitch dark surroundings, the tiger was pouncing on the tree when a staffer threw light on him with a torch and my uncle took the shot. The animal was brought home after hunting and its skin preserved,” says the globetrotter, who has many more such royal stories to share.

Mission to spread awareness

Coming back to work, Begum has embarked on a long tour as part of her mission to spread awareness about the bygone era. She aims to cover all the palaces, heritage monuments and royal architecture. Her first stop was Bhopal in Madhya Pradesh.

“There is historic evidence of associations between the Nizam — a 21-gun salute state and Begums of Bhopal, a 19-gun salute state,” she explains adding that the insignia of Bhopal state, disbanded by Bhopal Municipal corporation three years ago, was a mark of allegiance to the Nizam of Hyderabad. “It was Bhopal insignia from about 1740 onwards. Between 1819 and 1926, four Muslim women rules ruled Bhopal, which was the second largest Muslim state in India,” she explains.

As Begum tries to has been promote her Asaf Jahi family heritage and highlight the royal India in every space possible, she believes that the royal families of north India are far more connected. “There are no great patrons of royalty in the central and south-east of the country,” she feels.

Her next stop is Bengaluru and Mysuru, where she has lined up meetings with some of the royal families. “Many may not know that the Nizam of Hyderabad donated 5,000 kg gold to the National Defence fund during the Indo-China war of 1962,” says Begum, who will soon be leaving for Turkey, as part of her project.

Memories of the Ottomans

“Turkey is a region rich in world history. It is the place where the Ottoman empire reigned from 1299–1922. Due to its vast presence, history and gigantic size, it becomes the most sought-after destination for my heritage project,” says the Hyderabadi.

She says her great grandfather also got two Turkish princesses married to his first two sons. Prince Azam Jah married princess Durreshehvar, daughter of last caliph Abdulmejid II, who was the last heir apparent to the Ottoman throne and Moazzam jah was wed to princess Nilofer.

“So, Hyderabad and Turkey have strong bonds and ties since time immemorial,” says Begum, who has already scheduled her visits to various palaces including Topkapi Palace, Yildiz Palace, Ciragan palace, Maslak Kasri and Adile Sultan palace among others.

The Nizam’s heritage, which can be seen all through Hyderabad city, makes her nostalgic. “The exquisite jewels of the Nizam, which were once on display in Salarjung museum and sadly now lie in the RBI vault in Mumbai, need to be made available for the public to see,” she insists, pointing out that no matter how drastically fashion changes across the globe, one keeps going back to royal India’s treasured outfits.

“Most well-known designers work is based on antique designs. The royal outfits come with a cultural atmosphere and we need to connect with that style of clothing,” says Begum.

Honouring the traditional aesthetic

Begum is all set to launch a clothing line in keeping with her desire to honour the Nizam’s fashion aesthetic. Presently, she is making plans to popularise it not only in India, but also overseas. “I am working to recreate the royal outfits worn by the daughters and begums of the Asaf Jahi dynasty. I am on the lookout for artisans who can help me do that as working on real gold and Sancha fabric is something not every artisan can do,” she explains.

Her royal blog ‘lifeofbegum’ will debut soon. “It is part of my heritage project,” remarks Begum, who has been actively working with the Freedom Again Foundation, a Hyderabad-based NGO involved in philanthropy and humanitarian causes.

In between promoting her Asaf Jahi family heritage and highlighting royal India in every space possible, Begum takes a keen interest in horse riding, in tune with the most preferred activity of the royals back in the day.

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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