Kitchen Confidential: Shoubham Garg’s journey into the world of culinary arts

(June 2, 2024) From the humble beginnings of cooking meals for his younger sister on a kitchen platform at the age of six, Shoubham Garg has risen to become the founder and CEO of Miracolo Hospitality Pvt. Ltd., a dynamic force in the food and beverage industry. Fuelled by an unwavering passion for culinary arts, Shoubham’s journey has been marked by resilience, entrepreneurial spirit, and a relentless pursuit of excellence. His path led him from managing mid-day meal services to studying at the prestigious Le Cordon Bleu, and ultimately to launching an innovative hospitality platform that encompasses everything from product development and F&B consulting to new restaurant ventures.

Shoubham Garg

An accidental cook

Shoubham was about six years old when his younger sister was born. Since both his parents were working, he veered towards caring for her, which included cooking meals for her. “I can recall climbing onto the kitchen platform to light the gas stove using matchsticks and newspapers, heating up milk for my sister and ensuring it was at the right temperature for her to consume,” he tells Global Indian. It was this early introduction to cooking that ignited his passion in the field of food that would shape his career ahead.

Growing Years

Garg grew up in a middle-class family where his upbringing was deeply influenced by watching his parents navigate the hustle and bustle of city life. “My parents were determined to give me and my sister the best education possible, enrolling us in one of the city’s top schools, N. L. Dalmia High School. Though it was a mere 20-minute rickshaw ride away, yet the sacrifices my parents made to afford our education were immense. They often skipped leisure and convenience, demonstrating a relentless commitment to our future,” he recollects.

Interestingly, he has entrepreneurial spirit in his roots. Both his maternal and paternal grandparents were involved in various businesses, his father has own venture and his mother started her own business, after two decades in the corporate world. “These influences instilled in me a strong sense of business acumen and the importance of hard work and resilience. I saw firsthand how my parents balanced their professional and personal lives, often making significant sacrifices to ensure our well-being and success,” he adds.

Chartering his Trajectory

Hailing from a Marwadi background, his parents initially envisioned a traditional career path for him specifically in Chartered Accountancy. And while he started working on it, he knew his heart was in the culinary field. “During a pivotal conversation with my parents in the 10th grade, I expressed my dream of opening a hotel business after completing my CA. They were initially surprised but ultimately supportive of my aspirations. This marked a significant turning point in my life, as their encouragement gave me the confidence to pursue my true passion,” he says. And the discovery of Le Cordon Bleu Paris, a prestigious institute known for its comprehensive culinary education gave fuel to his dreams. “Despite the availability of numerous esteemed Hospitality Management Institutes in India, none offered the specific culinary training I sought. I knew that Le Cordon Bleu would provide me with an in-depth understanding of the Food and Beverage industry, essential for my future career.” However, the cost of education at Le Cordon Bleu turned out to be a significant barrier and his parents suggested that he pilot his culinary ambitions a few years before formally enrolling in the institute.

Culinary Roots

To demonstrate his commitment to his passion, he initiated a mid-day meal supply service from home in mid-2014, just after completing his 10th grade. “With financial backing from my parents, I hired a few people to help run the operation. As I repaid the initial loan, I sought additional funds to expand the business. I borrowed ₹5 lakh from my parents, leased a small takeaway outlet, and set up the infrastructure, sourcing raw materials from various vendors,” he recollects. His determination led him to cold-email bigger institutions with proposals to manage their cafeteria services. “One notable institution was N. L. Dalmia High School, my alma mater. Despite my lack of experience in serving large numbers of people, the school authorities decided to give me a chance. With another ₹15 lakh loan from my parents, I embarked on providing cafeteria services to my former school. This experience was invaluable, as I learned to manage large-scale operations, including serving thousands of people, managing central kitchens, and overseeing a team of over 140 employees.” And all of this was done while balancing academics with his burgeoning business.

Canadian Call

It was after he proved himself at home that he managed to get enrolled into Le Cordon Bleu’s Ottawa branch in Canada. His parents helped him significantly, including mortgaging their home to support his education abroad. “This experience was transformative, both personally and professionally. As a shy and naive young person, flying out of the country for the first time and leaving my family behind was daunting. However, it marked the beginning of an incredible learning journey,” he says.

At Le Cordon Bleu, he gained a professional approach to culinary arts, which complemented the practical skills he had acquired in Indian kitchens. “While my earlier experiences taught me the ‘what’ and ‘how’ of cooking, Le Cordon Bleu emphasised understanding the ‘why.’ This analytical approach allowed me to refine my techniques and develop a deeper appreciation for the culinary craft. Working part-time in various restaurants while studying helped me further hone my skills and save money, ensuring I maximise my time abroad.” In the last decade, he has diversified his experiences in the food and beverage industry at restaurants, run mass catering businesses, owned, and operated international restaurants, and consulted with processed and packaged food brands, ranging from startups to well-established companies.

Hospitality Platform

He is also the Indian Cuisine Ambassador on a global culinary platform, The Chef & The Dish, where he shares his expertise and passion for Indian cuisine. He has also formalised a platform – Miracolo Hospitality that boasts of multiple segments of the Food and Beverage Industry. “From a state-of-the-art Product Development Centre to a fully equipped Studio Kitchen, an F&B Consulting brand that works tirelessly with both young startups and established brands on recipes and products right from ideation to execution phases,” he says.

Staying Inspired

He finds his motivation in his parents, particularly his mother. “Their relentless hard work, determination, and sacrifices have always inspired me to strive for excellence. I am driven by a deep desire to give back to them and make them proud. This unwavering drive propels me to tackle any challenge that comes my way, always saying ‘yes’ to work opportunities, regardless of their scale,” he says. Like many business owners in F&B industry, the Covid-19 pandemic was one of the most challenging periods in his journey. “With the closure of institutions, my cafeteria business in India came to a standstill. Supporting over a hundred employees during this time was difficult, but we managed to sustain them for almost a year until they migrated back to their hometowns. This period tested my resilience and adaptability. To navigate these challenges, I pivoted to consulting in the processed foods sector, leveraging my expertise in kitchen-based recipes, and learning about food science and technology. Collaborating with various brands, I gained insights into the intricacies of the food industry beyond traditional culinary practices. This adaptability and willingness to learn allowed me to overcome the hurdles posed by the pandemic and continue my professional growth,” he says.

Learning Blocks

Throughout his journey, he has learnt that perseverance and adaptability are crucial to overcoming obstacles. “Whenever I encounter a hurdle, I focus on finding solutions rather than dwelling on the problem. This proactive approach has helped me navigate various challenges and maintain a positive outlook. I believe that persistence and patience are essential, as at times even time needs time to make things right,” he says.

In his leisure time, he enjoys swimming, table tennis, lawn tennis, and squash. “I also love exploring new places, often taking solo trips with a business book in hand. These trips allow me to pause, reflect, and recharge, enabling me to continue my journey with renewed energy. I am an avid movie enthusiast and can spend an entire day in a theatre, immersing myself in different films,” he says.

Future Perfect

He is also in the process of launching two restaurant brands, Babbar Rolls, a quick-service Indian cuisine restaurant catering to the fast-paced corporate crowd and, Razzo, offering premium Italian street cuisine. “In addition to these ventures, I aim to continue expanding our consulting footprint, helping more food brands navigate the complexities of the industry while also launching owned ventures via different unique brand concepts. At Miracolo Hospitality, we aim to set foot in the Indian Premium NightLife culture in times to come. My goal is to leverage my diverse experiences to create innovative culinary solutions and contribute to the global food and beverage landscape. With a strong foundation built on perseverance, adaptability, and a passion for culinary arts, I am excited about the future and the opportunities it holds.”

Through his journey, he hopes to inspire others to follow their passions, overcome challenges, and achieve their dreams. “Whether it is through culinary arts, entrepreneurship, or personal growth, I believe that dedication and hard work can turn any dream into reality,” he signs off.

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