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green startup | Global Indian
Global IndianstoryKheyti to Phool: 5 Indian green startups to look out for in 2023 
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Kheyti to Phool: 5 Indian green startups to look out for in 2023 

Compiled by: Charu Thakur

(January 5, 2023) PM Modi’s LiFE Movement (Lifestyle for Environment) was the theme of the Indian pavilion at the COP27 in Egypt last year, and it speaks volumes about India’s efforts toward sustainable living. Taking this vision forward is a lineup of green startups that are working on ways to make the earth greener.

Global Indian turns the spotlight on some green startups which have sustainability at the core of their value systems, and are ready to shift the paradigm in 2023.

Kheyti 

Winning Prince William’s Earthshot Prize in December 2022 was nothing short of a watershed moment for Khyeti as the spotlight was suddenly turned on the Indian startup, that designed the “greenhouse-in-a-box” for small hold farmers. With India home to 100 million small-hold farmers and one of the most climate-affected nations in the world, the startup helps reduce costs, increase yields and protect livelihoods in a region on the frontlines of climate change. Kheyti also trains and supports farmers to ensure their greenhouse is as effective as possible.

Kheyti

Kheyti’s Kaushik Kappagantulu with the Earthshot Prize 2022

“We are honoured to be recognised by The Earthshot Prize this year. The world depends on its small-hold farmers and yet their lives are amongst the hardest on earth. Our Greenhouse-in-a-Box is empowering farmers in India today. The steps we have already taken at Kheyti are now building to change farmers’ lives at scale,” said Kaushik Kappagantulu, co-founder, Kheyti.

Founded in 2015 in Hyderabad, it is currently working with 1000 farmers in six Indian states and aims to reach 50,000 farmers by 2027.

Phool 

Ever wondered what happens to the flowers offered to the Gods in temples and mosques across the country? Well, the floral waste mostly makes its way to either dumping yards or rivers in the vicinity, adding to the pollution. It was at one such ghat in Kanpur that Ankit Agarwal, a native and an engineering student, had an epiphany. That watershed moment changed it all and gave birth to India’s first biomaterial startup Phool in 2017, which five years later, became one of the finalists at the Earthshot Prize 2022.

Green startups | Phool

Ankit Agarwal and Prateek Kumar, the co-founders of Phool

The Kanpur-based startup accumulates floral waste from temples in Uttar Pradesh, including the biggest temple, Kashi Vishwanath, averting 13 tonnes of waste flowers and toxic chemicals from reaching the river every day. The waste is then handcrafted into charcoal-free incense sticks and essential oils through ‘flower cycling’ technology by women from Dalit communities that the startup has employed. Moreover, they convert the floral waste into a material “that behaves exactly like animal leather” – Fleather.

“Fleather solves multiple problems. First, there is the deep environmental footprint of animal leather. Second is the inhumane animal slaughtering. The third is the pollution caused by ceremonial flowers in rivers in India,” says Ankit Agarwal, the founder of Phool, which has now found a new home in Bodhgaya.

Green startup | Phool

With three-fold growth in just two years, it has garnered interest from marquee investors, having raised $8 million in a funding round from Sixth Sense Ventures in April 2022, which the company will use to scale up operations and ramp up R&D efforts to make animal leather obsolete.

Takachar 

Each year, Delhi is covered in a thick layer of smog during the onset of winter, courtesy of the unabashed stubble burning in areas of Punjab and Haryana. Delhi-based Vidyut Mohan is on a mission to cut through the thick haze with Takachar, a startup that’s fighting climate change by transforming massive amounts of waste biomass into marketable products. Started in 2018 by Vidyut and Kevin Kung, Takachar turns agricultural waste biomass into usable fuel and fertiliser, while reducing air pollution.

Takachar

Takachar won the 2021 Earthshot Prize.

Takachar, which impacts four UN Sustainable Development Goals – Responsible Consumption and Production (12), Climate Action (13), Decent Work and Economic Growth (4), and No Poverty (1), is on a mission to fight climate change and create a livelihood for the rural population. The initiative made Vidyut earn a spot in Forbes 30 Under 30, and won him the Young Champions of the Earth 2020 award and the Earthshot Prize 2021, also known as Eco Oscars, under the Clean Our Air category.

“I have always been environmentally conscious growing up, and being passionate about energy access, I wanted to do something that not only creates income opportunities for the poor communities but also protects the environment,” Vidyut told Global Indian.

Banyan Nation 

While pursuing a degree at Columbia Business School in 2013, Mani Vajipeyajula was aware of India’s environmental crisis – much of which was triggered by non-recycled plastic. He knew he had to find a solution to the looming waste crisis plaguing Indian cities, and from that germinated the idea of Banyan Nation – a startup that helps global brands use more recycled plastic instead of virgin plastic in mainstream products, thus enabling reuse in the manufacturing process.

Green Startups | Banyan Nation

Mani Vajipeyajula and Rajkiran Madangopal, the founders of Banyan Nation

“Recycling activities in India are mostly driven by market forces that are informal, illegal, and largely invisible. Banyan is innovating and integrating the informal sector and providing consistent quality recycling. By taking a complete value chain approach, we have developed innovative technologies that clean plastics to eliminate all potential contaminants. It is our mission to help brands sustainably ‘Make In India’ by replacing the use of virgin plastic with recycled plastic that is comparable in quality and performance,” Mani had said in an earlier interview.

In 2021, Banyan Nation was recognised as a Technology Pioneer by the World Economic Forum for disrupting the recycling value chain via technology solutions that encourage source segregation.

 Yulu 

In 2017, Hemant Gupta, Amit Gupta, RK Misra, and Naveen Dachuri united for a mission – to create a bigger impact on society. And they did this with Yulu, a micro-mobility service provider that gives eco-friendly UMaaS (urban mobility as a service) which is a scalable solution for the first and last-mile commute options for citizens. It does not just focus on solving urban mobility problems but also addresses the rising air pollution and traffic congestion issues. Interestingly, it is the only company in the country, in the micro-mobility segment, operating with swappable solutions for EVs.

Green startups | Yulu

Hemant Gupta, Amit Gupta, RK Misra & Naveen Dachuri, the founders of Yulu

Working with InMobi in Bengaluru, Amit Gupta was irked by the constant traffic congestion during his commute between HSR Layout and Indiranagar. He remembered the success of bicycle-sharing companies like Ofo and Mobike, which he had seen on frequent trips to China. He decided to start a similar venture, customised to suit Indian needs.

 

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A post shared by Yulu (@yulubike)

In September 2022, Yulu raised $82 million to expand its business model and grab a larger pie of the growing last-mile mobility segment.

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  • Banyan Nation
  • COP 27
  • Earthshot Prize 2022
  • Green Startups
  • Indian startups
  • Kheyti
  • Phool
  • Takachar
  • Vidyut Mohan
  • Yulu

Published on 05, Jan 2023

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Story
From heritage to fine dining: Hotelier Roop Partap Choudhary’s inspiring entrepreneurial saga

(September 13, 2023) When his parents began their journey of conceptualising and building the Noormahal Palace, they spent a considerable time on the project. Naturally, this helped expose Roop Partap Choudhary to the many discussions and the extensive work that went on for years. Currently serving as the Executive Director of the Noormahal Palace Hotel (India), Choudhary is the founder of Colonel Saab in London and an award-winning hotelier. [caption id="attachment_44857" align="aligncenter" width="603"] Hotelier Roop Partap Choudhary[/caption] "I have inherited the love for our royal heritage, hospitality, and creativity from my parents. This process of building Noormahal Palace gave me a chance to give the right outlet to my natural aptitude. I went through formal education in the field and then earned the opportunity to work with some reputed organisations to understand the functionality of an organisation. My ultimate goal was to make myself capable enough to take on the role of an entrepreneur," shares the hotelier as he connects with Global Indian. Building a magnum opus After completing his schooling in Shimla, he moved to the United States for his undergraduate degree, and later relocated to Singapore for his master's degree. For someone who travelled extensively across the country,

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>Building a magnum opus

After completing his schooling in Shimla, he moved to the United States for his undergraduate degree, and later relocated to Singapore for his master's degree. For someone who travelled extensively across the country, courtesy his father’s service in the Indian Army, Choudhary was exposed to India’s glorious heritage at a young age.

“My parents have been my inspiration, on one side was the army background of my father, and on the other my mother’s passion for art and their dedication towards family. What left a lasting impression on me was also their passion for hospitality and their respect for our rich royal heritage. I am a hotelier both by profession and passion. Before embracing the family legacy of heritage hospitality, I started my career by doing internships at Galaxy Hotel and ITC Maurya, then graduated to join Kingdom of Dreams in Corporate Sales. This was the invaluable time I spent in learning about the luxury hospitality industry. But my biggest learning experience has been Noormahal Palace as I have been associated with it from a very young age,” says the hotelier.

[caption id="attachment_44860" align="aligncenter" width="689"]Hotelier | Roop Partap Choudhary | Global Indian (L-R) Roop Partap Choudhary, Col. Manbeer Choudhary and Binny Choudhary[/caption]

During the time that his parents were building the Noormahal Palace, Choudhary was captivated by the entire concept. "I was fascinated with the idea, the thoughts, the details, the architecture, the décor, and everything else that went with it," says the hotelier. The major years of his career were spent in Noormahal Palace, which he calls his unofficial first-hand experience in the hospitality industry when he got a sneak peek into what really goes into building a palatial hospitality brand. “I joined Noormahal Palace officially in 2014 and soon took over the leadership role. It was a huge responsibility but I had the right support to help me pass through the initial phase,” he adds.

Leading by example

Noormahal Palace has evolved dramatically through the years, especially during his tenure, seamlessly adopting good new practices, improving sustainability, and upgrading technology as a natural progression. In recent years, the brand has changed its image. It has also changed the way it connects with guests and audiences, the focus on digital marketing and dialogue have been key in the marketing strategy. Through this time the brand has also built a strong team which is helping it to grow every day. Noormahal Palace has grown and added many new venues in the existing campus for MICE, weddings, and wedding functions of all sizes.

[caption id="attachment_44861" align="aligncenter" width="654"]Hotelier | Roop Partap Choudhary | Global Indian Noormahal Palace, Karnal[/caption]

The Noormahal brand took a leap by making its first presence on the global canvas with the Indian fine dining restaurant ‘Colonel Saab', right in the heart of London. A feat that's nothing short of an achievement as it worked well despite the pandemic.

London Calling

He conceived the idea of Colonel Saab in early 2019 and started planning as the year progressed. “As we were working on the project, the COVID pandemic hit us hard and we had to stop the physical work for a good amount of duration. Colonel Saab is an ode to my journey with my father who has had a decorated service as an officer of the Indian Army and my mother who supported him throughout. It is not only an expression of my journey with my parents but also my passion for showcasing the depths of Indian cuisine to the global food-lover community. The hospitality industry trends of London rather than the global trends are very different from India. Here Indian food is our food, but there it is seen from an outsider’s point of view. I am delighted that in a very short span of time, we have been able to get it right and Colonel Saab has made a significant mark in the global food lovers’ community,” says Choudhary.

[caption id="attachment_44862" align="aligncenter" width="662"]Hotelier | Roop Partap Choudhary | Global Indian Colonel Saab, London[/caption]

As a second-generation entrepreneur, who comes after people who have created brilliance, the task of filling in such big shoes is always one of the biggest challenges. “Being an entrepreneur means never giving up, always trying to find solutions, and always being on top of any situation. There have been difficult situations some of which are common to all hospitality businesses or all businesses and some as huge as the COVID pandemic which are unprecedented. But one can overcome all these situations with persistence and the right team to support,” he says.

Being an entrepreneur means learning every day. Work is the biggest teacher and the most valuable lesson it teaches is that it’s never the end, there is always a way ahead. “Someone who wants to embark on the entrepreneurial journey should be open to learning from anyone, no matter their seniority,” he adds.

Looking Ahead

The hospitality industry is very demanding and that makes it very difficult to maintain work-life balance. “Still, I try my best to maintain a healthy work-life balance. In my personal time, I like to read books, especially autobiographies of inspirational people. I also invest time into exploring and enriching my art collection, some of the artworks and antiques that I have acquired are displayed at Noormahal Palace and Colonel Saab. I also like to spend time with my family when we all can take off time from work,” says Choudhary.

[caption id="attachment_44863" align="aligncenter" width="526"]Hotelier | Roop Partap Choudhary | Global Indian Nobel Peace Prize laureate, Malala Yousafzai at Colonel Saab, UK[/caption]

With Noormahal Palace and Colonel Saab already making their mark, the next step is to expand the brand, both in India and across the globe. His family and he are now looking at making more investments towards the expansion of the brand.

  • Follow Roop Partap Choudhary on LinkedIn, Instagram, Facebook, and Twitter
  • Follow Noormahal Palace on Instagram and their website
  • Follow Colonel Saab on Instagram, Facebook, LinkedIn, and their website

Reading Time: 6 mins

Story
The Startup Guy Vijay Anand – How this mentor-venture capitalist is shaping the Indian startup ecosystem

(January 12, 2022) When Vijay Anand returned to India in the early 2000s from Canada, he was taken aback by the stark difference in how startups and entrepreneurs were treated in the subcontinent. In Canada, it took a couple of hours to register a company, here it took 100 days. Or how entrepreneurs were considered to be smart in the West, yet back home, they were considered unemployed. As Anand set about working to change that, and create a startup ecosystem, he soon earned the moniker The Startup Guy. From helping set up IIT Madras’ Rural Technology and business incubator to holding events to help new product-based startups come to the fore, facilitating networking and creating a buzzing startup ecosystem that now sees hundreds of successful startups emerge from the subcontinent, Vijay has come a long way in realising his vision. Today, the Startup Guy works with several states across the country to create and promote a thriving ecosystem: right from writing new policies to weighing in on events conducted to promote startups. Startups Uniphore, Ather Energy, DesiCrew, etc have found solid ground thanks to Anand’s foresight. This experienced venture ecosystem builder, who believes that good capitalism is the way

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apitalism is the way forward, was awarded the NASSCOM Ecosystem Evangelist Award in 2010 for his commitment.

The Startup Guy | Vijay Anand | The Startup Centre | IIT-M RTBI

The TN boy with a global outlook

Born and raised in Dubai, Vijay and his family moved back to their hometown near Tirunelveli when the Gulf War broke out in 1991. He would however continue to visit his father in Dubai, who worked with the Dubai airport for 36 long years. “Our time in Dubai gave us a very global outlook early on. A lot of our family friends were from the Philippines and Lebanon. That helped shaped my outlook very differently,” says Vijay, who graduated in software engineering from University of Ottawa, Canada.

“After I completed class X, my parents bought me a computer. Like typical Indian families, the price of the computer was a talking point. I decided to repay my parents for it. Around that time, many local banks had computers but not the software required. I built the software for Tamil Nadu Mercantile Bank, and created an inventory management system for a friend who owned a bike showroom. This helped me earn enough money to pay my parents back for the computer,” laughs Vijay, who worked two jobs to pay his tuition fees in Canada.

Quiz him on why he didn’t want to study in the US as is the norm, Vijay laughs. “There were just too many relatives in America. I would never have found myself if I’d gone there,” says The Startup Guy, who set up his first enterprise, a software company, as a student in Canada. “Back then I wanted to get a Canada PR and settle there. The ecosystem for startups was great and the government too lent great support to entrepreneurs,” he tells Global Indian.

The Startup Guy | Vijay Anand | The Startup Centre | IIT-M RTBI

Winds of change

But as luck would have it, Vijay came down to Chennai for his brother’s wedding when he met Prof Ashok Jhunjhunwala of IIT Madras. “I was telling him all about the startup ecosystem in Canada and the lack of it in India. And that’s when he said, ‘We have enough NRIs who come down and say all this. If you’re serious, why don’t you come and be the change.’” That lit a spark in Vijay, who decided to wind things up in Canada and move back to India in 2004.

He began collaborating with Prof Jhunjhunwala at IIT Madras and soon the duo launched RTBI which has since incubated several successful startups including DesiCrew, Uniphore, and Ather Energy. Parallelly, Vijay also began hosting Proto.in, a community driven event that was held every six months to help entrepreneurs convert ideas into prototypes. Soon Proto.in became a platform to showcase the best startups to exhibit products, and not mere ideas.

Around 2011, Vijay also launched The Startup Centre, a one-of-a-kind space in Chennai to help people come together to brainstorm new ideas, find funding, etc. Back then, there was barely an ecosystem to speak of in Tamil Nadu, and the road map ahead was pretty vague for startups. “Over the years, however, the ecosystem has evolved and today The Startup Centre is nothing like what it was when we started. Today we work remotely, there is no physical office anymore,” says Vijay, adding, “We now work with early stage companies and also do a bit of funding.”

Man with many hats

The Startup Centre – a five member team – currently works with companies and governments in Tamil Nadu, Telangana, Maharashtra and Madhya Pradesh among others. It hosts events, incubation programmes, etc in the capacity of a knowledge partner. “We made the shift in 2015 to differentiate ourselves from other players. It meant that we could now work with companies across the country,” says The Startup Guy, who is also an avid gardener. He finds planting trees – mulberry, custard apple, Jacaranda to name a few – therapeutic.

[embed]https://www.youtube.com/watch?v=hYVhPtr7BEE[/embed]

Incidentally, Vijay is also deeply involved with the CII and focuses on international linkages. “My work at CII began as a lot of foreign delegations visit Chennai, especially from African and Eastern European countries,” he says, adding, “I began working with the CII to showcase the city’s evolving ecosystem and the new age economy.”

Every city in the country, he says, has its own strengths when it comes to startups. If Chennai is good with SaaS, EVs and healthcare startups, Bengaluru is known for its IT, AI/ML and B2C startups. “Telangana, on the other hand, is good with biotech, Goa with cybersecurity, Delhi with logistics, and Pune with automobiles. Each city has its strengths and they play to it,” he says, adding that India is in a good space today. “Five years ago startups were in the imitation space, today they are in the adaptation and experimentation space. Startups like Postman, Ather and UPI are setting standards. The next decade will be for Asia, for better or for worse,” he signs off.

 

  • Follow Vijay Anand on LinkedIn

Reading Time: 8 mins

Story
Ayan and Ani Sayal: Indian-American brothers bringing authentic masala chai to New Yorkers

(February 2, 2024) Indians love their chai - no matter whether they are in India or abroad. Two Indian-American brothers with their roots in Kolkata often took to the streets of New York in search of that kadak cup of chai. But all they got was a westernised version that lacked the authenticity of a good Indian tea. This led to the birth of Kolkata Chai Co. in 2019 - which has Ayan and Ani Sayal on a mission to bring authentic tea to New Yorkers. "Kolkata Chai started with a simple idea: How do we extend the authenticity, respect, and tradition behind a cup of masala chai to NYC?" the brothers write on their website. Massachusetts Masala It was in 1987 that their parents landed in Massachusetts to fulfill the American dream, and growing up as first-generation Indian Americans, their concept of home was ever-shifting. "In 90’s America, we listened to hip hop, ate pizza, and begged our parents for a pair of Vans sneakers. Every other summer or winter, we’d spend a couple of months in Kolkata. An earth-shattering contrast, there, we would jump in monsoon puddles, eat mangsho-jhol, play cricket in the streets, and drink chai every

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rast, there, we would jump in monsoon puddles, eat mangsho-jhol, play cricket in the streets, and drink chai every day," they added.

[caption id="attachment_48747" align="aligncenter" width="542"]Ayan and Ani Sanyal | Global Indian Ayan and Ani Sanyal[/caption]

The brothers often joked that the street vendors of Kolkata possessed some magical skills. "From eating bhel puri in newspaper cones to visiting the same chai stalls that our mother would frequent during her college years, we developed a deep respect for the tradition and personal nature of food," Ayan said in an interview. They would enjoy kulhad chai on the streets of Kolkata, something they missed dearly on their return to the US. "The satisfaction we got from smashing the clay bhar cups into the ground after finishing our chai was unparalleled," said Ani, adding, "There was a lore to street food. It was democratising, generational, and spoke to all socio-economic levels."

Recreating Kolkata street food charm in NYC

Upon their return from one such trip to Kolkata, they were brimming with excitement to bring the authentic desi cup of chai to the people of New York, and that led to Kolkata Chai Co. They wanted to make South Asian culture and cuisine accessible to everyone through chai and street food. "For the first 18 months after we had the idea, we would do pop-up shops and farmers markets in NYC, and got a great response. Following this success and getting a sense that people loved desi chai, we opened the NYC cafe to a line of 700 people in 2019," added Ani. Apart from chai, their menu includes Indian street food – which encompasses Kolkata-style egg rolls, samosas, chaats, and more. "We also feature seasonal menus for the fall and summer, where you can catch our ‘Ma’s Ginger Chai’, a take on the simple, yet highly effective ginger tea our mother made for us growing up. We also serve mint lemonade, which is a spin on a childhood classic we grew up with in Kolkata," said Ani.

 

View this post on Instagram

 

A post shared by Kolkata Chai Co. (@kolkatachaico)

Betting on themselves and their food culture

However, starting their own venture wasn't a cakewalk for the Sanyal brothers due to lack of capital and resources. Moreover, they had no clue that running a food business in an expensive and competitive place like New York being would be difficult. "Barely six months into our cafe operation, the pandemic shut all the restaurants in the city down and we were forced to close," added Ani. But that didn't stop the Sanyal brothers who knew that had to bring in a new strategy to keep their business afloat. They started delivering chai in their car across NYC and shipping the chai mix across the country. "These lessons taught us to be sharp operators and we’ve been able to sustainably grow ever since," revealed Ayan.

https://www.youtube.com/watch?v=ycs6c3wRJjE

Keen to put Kolkata in NYC, they did everything to bring authentic flavours to the city. For them, a perfect cup of chai is a balance of cardamom, ginger, milk, and really strong black tea. "If you get all these things kind of perfectly done, then it makes a really wonderful, warming, and energizing drink," said Ayan, who takes care of the retail while his brother Ayan runs the marketing and branding of the brand. They are happy that New Yorkers are open to education their own palettes, and have embraced Kolkata Chai with open arms.

Seeing their parents struggle to make their American dream come true, the Sanyal brothers are telling a story of their culture through their chai. "We don’t get to really tell our story a lot of the time. And I think that’s what, you know, we’ve done with Kolkata Chai — is really plant a flag for where our family comes from, what our culture is about."

  • Follow Kolkata Chai Co on Instagram
Story
A new chapter in hospitality: Entrepreneur Keyur Joshi’s Make My Trip changed the travel game for Indians

(January 29, 2024) As the co-founder and COO of Make My Trip, Keyur Joshi has seen a 360-degree change in the Indian hospitality and tourism sectors. What was a totally unorganised sector has now grown into one of India’s fastest-growing areas, with a record number of Indians travelling like never before. The entrepreneur has now taken an interesting turn in his journey with the launch of Wildlife Luxuries, a visionary venture set to revolutionise the hospitality industry with a focus on personalised experiences and a commitment to conservation. Keyur, who grew up in Ahmedabad, has used his experience of nearly three decades in his new venture and brings an unparalleled level of luxury that combines luxury with sustainability in a unique manner. A wing and a prayer Belonging to a family that had a business of textile chemicals, his childhood was typical of the 80s: playing cricket with friends, focusing on education, and taking a family holiday once a year. “It was a different era. A socialist India where typically anything you wanted was never available—from Amul cheese to Coca-Cola and even a tennis ball. If you had something, you really treasured it. Interestingly, provision stores too sold cheese by

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g a family holiday once a year. “It was a different era. A socialist India where typically anything you wanted was never available—from Amul cheese to Coca-Cola and even a tennis ball. If you had something, you really treasured it. Interestingly, provision stores too sold cheese by the cube and not a packet! It was a sign of those times,” the entrepreneur recalls, as he connects with Global Indian for an exclusive interview.

After a bachelor's in chemistry, Keyur went to study at the University of New York in 1994. After finishing his education, he returned to India to work with Tatas at the erstwhile Telco (now Tata Motors). He went back to the US in 1998 to work at a typical travel agency in Seattle at a time when the internet was just taking off and people started to do just a little bit more than mailing, and travel was one of the first big things that took off online.

[caption id="attachment_48612" align="aligncenter" width="550"]Entrepreneur | Keyur Joshi | Global Indian Keyur with former CEO of Make My Trip, Deep Kalra[/caption]

A lot of Indians who moved to the US never even considered moving back to India, but Keyur was clear that his heart lay in the land he was born in. The entrepreneur explains, “The American dream never excited me. I saw India as the land of real opportunity. I loved visiting and studying in the US, but India was also the place to settle down because of my knowledge and understanding of the country.”

Keyur moved back to India in 2000 and soon started Make My Trip. He recalls, “A lot of things went wrong with the Internet and travel. 9/11 happened, and there was a lot of flux in the sector. Online was a very niche market; online payment was not possible, and only a few households had a basic dial-up connection.” So Make My Trip strategically focussed on one market that gave them perennial business: Indian NRIs, so the website made a pivot into a firm that catered to Indian residents abroad.

https://www.youtube.com/watch?v=L0XgMj4gzdw

The entrepreneur shares, “The Afghan war and the SARS outbreak ensured that travel was in limbo. But for Indians abroad, it didn’t make a difference, as we tend to make a pilgrimage to our country of birth at least once a year. It helped us stay focused and drive our business.”

The turning point

What changed in 2005 was the advent of India’s first low-cost airline carrier, Deccan Airways, which started flights for as low as Rs 99, something unheard of in the Indian aviation sector. How it helped Make My Trip was that tickets for the airlines were available only online, unlike the previous model of booking through travel agencies. “Flying till then was expensive, with only Air India and Jet Airways being the big players, and fares were high. The implication of Deccan Airways tickets being sold online had great repercussions for the internet industry, including Make My Trip,” shares the entrepreneur.

Entrepreneur | Keyur Joshi | Global Indian

Also, at the same time, Indian Railways went online, which meant that the internet was being used by the middle class. Soon, Make My Trip received funding of 10 million dollars, and an ecosystem for internet players was born, which saw the advent of other players like Yatra enter the market. Slowly, people started booking hotels online too, and by then, Make My Trip had become a significant player, even being listed on the stock market, For the entrepreneur, the journey was exhilarating. Having seen the industry transform and grow, he quit the company in 2015 to pursue other dreams. He says, “It was a wonderful journey. We started in 2002 with a small office, and now it was time to do something else. One thing I was always fond of was nature and wildlife, and it was time to see if one could do something in that space.”

The one aspect of the hospitality industry that Keyur always wondered about was how the setting seemed stuck in a time warp and the industry was highly standardised. “There was an assembly line approach, like breakfast from 7 am to 10 am, even on New Year’s Day in Goa, without understanding what a guest needs. Hotels refused to use data and technology to enhance the experience.”

A new beginning

Having researched the need to change paradigms in the hospitality industry, the entrepreneur bought land near the Tipeshwar sanctuary in Maharashtra for his venture, Wild Life Luxuries, Tipai. After delays due to COVID, the getaway started operations last year. “I wanted to create a sustainable space that can be personalised. Each traveler wants a different experience while traveling with friends, family, or for business purposes. It’s the same person, but one needs different things depending on their purpose. For example, hotels place wine bottles for guests without even asking if they like a tipple. If you are traveling with kids, I would rather place board games than wine,” the entrepreneur explains.

[caption id="attachment_48614" align="aligncenter" width="556"]Entrepreneur | Keyur Joshi | Global Indian Tipai - Wildlife Luxuries[/caption]

Crafting a personalised experience, the entrepreneur is confident in heralding new standards in hospitality. With customisation as its forte, the space offers guests a unique experience. Keyur feels that a new India needs a new style of traveling. He states, “Even till the 90s, people never traveled, and if they did, they opted for the cheapest versions, a train, and second class at that. Now, there are more disposable incomes, and Indians are hooked on Instagram which entices them to explore new places. They want the best, and we need to offer it to them.”

The entrepreneur is now looking at creating his next Tipai. It could be a lake, a mountain, a hill, or a beach, but something that pushes the envelope further!

Take three
  • Best vacation ever: I always felt that it is never about the place but about your frame of mind. My best vacation was with family in the Maldives in 2010.
  • Most preferred destinations for Indians: Remains Goa.
  • A property or group that does hospitality well: The Casino Group of Hotels from Kerala stays true to what they believe in, and their Coconut Lagoon is one of the best properties in India.

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Reading Time: 6 mins

Story
Meet India’s unicorn wizard: Naveen Tewari the entrepreneur with the Midas touch

(October 1, 2021) The pandemic hit several enterprises hard. Jobs were lost and revenues took a hit. But India’s digital startups space managed to surge ahead on steady steam. Investments poured in and several of them went on to become unicorns and set new records. One among them was Glance, a subsidiary of InMobi that was founded by Naveen Tewari. The entrepreneur is one of the few in the industry who manages to attract investors time and again regardless of the business he launches. Right since he launched InMobi, a mobile advertising platform, in 2007, to Glance, which he launched in 2019: both are unicorns.   That Tewari works magic in the startup space is evident from the fact that InMobi was India’s first unicorn – a startup valued at $1 billion. His business acumen and penchant for identifying areas with great opportunity have also led him to being recognized across the globe. From receiving the Future Leaders Award from Prime Minister Narendra Modi, being listed in Fortune’s 40 Under 40 list in 2015, receiving the Forbes India Leadership Award for Outstanding Start Up in 2014, to being ranked in the global 100 Most Creative People list in 2014, Tewari has come a long way since his Kanpur days.   [embed]https://twitter.com/NaveenTewari/status/1436326220690378756?s=20[/embed] Back to basics  Born and

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i, being listed in Fortune’s 40 Under 40 list in 2015, receiving the Forbes India Leadership Award for Outstanding Start Up in 2014, to being ranked in the global 100 Most Creative People list in 2014, Tewari has come a long way since his Kanpur days.  

[embed]https://twitter.com/NaveenTewari/status/1436326220690378756?s=20[/embed]

Back to basics 

Born and brought up in Kanpur in a family of academics – his grandmother and father are former IIT-Kanpur professors, his aunt earned a doctorate from the same college – Tewari did his schooling from Kendriya Vidyalaya before graduating from IIT-Kanpur with a degree in Mechanical Engineering in 2000.  It was here that he met Amit Gupta and Abhay Singhal, with whom he’d later found InMobi. 

He bagged his first job with the prestigious consulting firm McKinsey where he worked for three years until 2003. He then moved to the US to do his MBA from Harvard Business School where he bagged the Dean’s Award for exceptional leadership and contribution. During his time at Harvard, he founded (and continues to chair) a US-based non-profit called India Schoolhouse Fund, which funds and sets up schools in rural India.  

[caption id="attachment_12023" align="aligncenter" width="1600"]Indian entrepreneur Naveen Tewari Naveen Tewari with Satya Nadella[/caption]

On an entrepreneurial path 

After he graduated from Harvard, Tewari experimented with various things: startups and venture capital, but they all came to naught. It was finally in 2007 that he set up InMobi along with Gupta, Singhal and Mohit Saxena. As the four embarked on their entrepreneurial journey in Mumbai, they shared an apartment together. Their first business mKhoj, an SMS search engine, failed miserably. But refusing to accept defeat, Tewari and the boys pivoted their business to a mobile advertising company and InMobi was born.  

The adtech platform clicked, the company moved to Bengaluru and attracted investments from the likes of SoftBank, KPCB, and Sherpalo. Within three years it went on to become a unicorn – India's first.    

[caption id="attachment_12024" align="aligncenter" width="847"]Indian entrepreneur Naveen Tewari Naveen Tewari[/caption]

Tewari’s Midas Touch 

Nine years after this Global Indian launched InMobi, he was back in the game with his new venture Glance. The app uses Artificial Intelligence (AI) to create personalized content such as news, sports, entertainment, and video games in multiple languages such as English, Hindi, Tamil, and Telugu on the lock screen of Android smartphones. Launched in 2019, the app has more than 115 million active users, and the venture turned a unicorn in 2020. Speaking to Fortune about the success of Glance, Tewari said, “Glance is a splendid example of innovation solving for mobile-first and mobile-only consumption, serving content across India’s and the world’s local languages. The latest investment of $145 million from Google and Mithril Capital is a strong validation of how Glance is shaping the future of digital consumption and making digital economy accessible to all. With a scale of 115 million daily active users, who spend 25 minutes daily on the platform, Glance is clearly solving for a real need in the market, and solving it well.” 

Despite the difficult pandemic year, he said that InMobi and Glance have both had a great run due to the surge in demand for mobile content. “Our B2B business has had the best year in its history, while Glance has grown from 70 million daily active users in 2019 to more than 115 million daily active users in 2020. Roposo, which is owned by Glance, became India’s leading short-video platform in June. In fact, it the first and only Indian short video app to have crossed 100 million downloads on the Google Play Store,” he said.  

[embed]https://www.youtube.com/watch?v=RR4PaiVCANc[/embed]

Given that Glance is purely AI driven, it is proof of Tewari’s knack for spotting an opportunity. With AI-led consumer internet technology catching on in this part of the world, India’s potential to become the next digital hub after the US and China is immense. In an interview with YourStory, he said that every employee across the InMobi group has an AI-first approach. “If you’re not an AI-first thinker, you will be obsolete in less than five years,” he said. 

With an eye on the future and an ear to the ground, he has been founding and driving successful enterprises over the years. For someone who had leaned towards research and academics all through his early life, Tewari sure has cracked the code to launching successful businesses. 

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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