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Jyotsna Pattabiraman
Global IndianstoryJyotsna Pattabiraman: The ambidextrous entrepreneur making India healthy
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Jyotsna Pattabiraman: The ambidextrous entrepreneur making India healthy

Written by: Charu Thakur

(November 19, 2021) From one’s own inner yearnings comes change. That would be an apt way to describe health startup GrowFit founder and CEO Jyotsna Pattabiraman who has taken the onus of making India’s health her priority. Be it lean machine keto programmes for lunch or a low-carb high-fat diet that blasts fat, Pattabiraman’s Grow Fit offers diet charts, nutrition-based meals and fresh food, a click away. With the world turning health-conscious, every calorie and ingredient be it tempeh or plant-based foods, has a place on the food chart, and the Stanford graduate ensures that each ingredient and plan helps one “Grow Fit.”

The entrepreneur on a mission to create wholesome health quit a career in the internet space to startup a business that helps wellness. Stints at various IT biggies before health solutions became her zeitgeist, she calls this journey a progression. “Working with internet companies for the larger part of my career, I learnt the impact that the web can create. When I decided to start Grow Fit, I knew that an app would be the right way to reach out to millions,” she tells Global Indian in an exclusive interview.

Her brainchild is today a popular name in the start-up healthcare sector. And it took Jyotsna years of learning the internet of things to find a space where she can create greater impact.

Born in Bengaluru, she always had a taste for the new thanks to parents who worked for State Bank of India. Thus, her childhood was spent across nine school and different cultures. Tennis and drama in school, her upbringing helped her embrace change as she “never liked to be in one place for too long.”

Jyoti Pattabiraman

Jyotsna Pattabiraman

This sense of adventure took her to the US in 1998 after a short stint at Cybercash. “My fiancé (now husband) moved to the US in the late 90s. I followed suit as it was a place of opportunities,” she recalls.

At the Silicon Valley, Jyotsna learnt her trade in the mobile and internet space at marquee companies like Oracle, eBay, and Yahoo, which helped her understand the industry better. After a decade-long stint in the US which included a great career, marriage, MBA at Stanford University, and the birth of her son Nandan, Jyotsna moved back to Bengaluru to be closer to her roots.
About her experience at Stanford, she says, “It was very open and welcoming. I was one of the very few women from techno engineering at my MBA.”

Armed with all the knowledge, Jyotsna came back to find family members and friends facing worrying health issues. She herself faced complications during her pregnancy in the US, and couldn’t fathom this generic unhealthy lifestyle pattern. “Everyone was taking pills for something or the other. Despite having access to the best healthcare infrastructure, many of them were unhealthy and it made no sense,” recalls Jyotsna.

Jyotsna Pattabiraman

Jyotsna Pattabiraman with husband and son.

This nudged her towards the perfect solution – nutritious meals, diet charts and in 2015, Grow Fit, a health and calorie-tracking app began, and it has since raised $6.5 million in funding over five years, with plans for expansion underway. “My experience with internet companies helped me understand the power of the internet and how it could reach out to a large population and make a change,” reveals the entrepreneur.

Grow Fit tapped into a niche market by providing customised diet charts with the help of nutritionists, doctors and food technologists. The word-of-mouth publicity catapulted the app into the league of the best, and soon diversified into food delivery and packaged foods. “When we started, there were very few such apps. We were one of the pioneers, and this helped us gain the right traction. It wasn’t just the people from big cities who were downloading the app but we managed to engage Tier-II and Tier-III cities as well,” says the Melton Fellow.

Jyotsna Pattabiraman

Jyotsna Pattabiraman

A year later, Grow Fit became a comprehensive health companion, and she launched Grow Self, a mental wellness app which shut a year later, and she is hoping to get that back on when the time is right. “We realised that there is so much stigma around mental health. People don’t talk about mental health issues in public. We were surprised to find people from Tier-II cities downloading the app. They could finally speak about their issues without the fear of judgment,” she says.

The pandemic was the perfect opportunity for this ambidextrous startup to scale up. With Indians feverishly tuning into their health-o-meter, Grow Fit got its moment in the sun, and the cloud kitchen also got a huge boost.
“Earlier, people thought that there were no consequences to their choices. But during the pandemic, things started to become real, as people started to take responsibility. They knew they had to make healthier choices as the pandemic made them aware of their mortality. They realised that life is fragile, and we need to take care of ourselves,” she adds.

For someone who did not set out to be an entrepreneur, Jyotsna is now a name to reckon with. “When I started, I didn’t know anything about food. But the desire to make my family members and friends healthy led me on this path. I learned on-the-go. Seeing my family healthy brings me great satisfaction. I am now reaping the fruits of the seeds that I planted almost six years ago,” says the founder of the Stanford Alumni Association in South India.

Advice for young entrepreneurs? “Invest in yourself. Find meaning in your life. Entrepreneurship is a skill that no one can teach you, it can be self-learnt. Do something that makes a difference to yours and somebody else’s life,” says the girl who loves travelling, reading and binging on Korean dramas. For someone who simply wanted a meaningful life without august goals, she is well on her way to creating such a life.

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  • CyberCash
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Published on 19, Nov 2021

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Kishore Indukuri: The US techie who founded a thriving dairy farm

(July 10, 2022) "Sid's Farm has given me everything that I have ever wanted." Kishore Indukuri, the founder of what is one of Telangana's most successful dairy farms, speaks straight from the heart. "It wasn't a typical business, but it pushed me to my limits. It showed me what I was capable of enduring to survive. That's what I truly cherish." What began as a means to ensure his two-year-old son was drinking fresh and pure milk, a small operation that started with 20 cows on a piece of leased land in Shamshabad, is a leading dairy brand today, with an annual turnover of Rs 65 crore. Named Sid's Farm, after Kishore's son, Siddharth, the company distributes over 25,000 litres of milk a day. Fresh, raw milk is procured each day from local farmers and put through a series of stringent tests, "an average of 6,500 daily," Kishore says, during an interview with Global Indian. "The emphasis is on purity - no antibiotics, no hormones, and no preservatives." From Massachusetts to Telangana, polymers to pasteurisation [caption id="attachment_26759" align="aligncenter" width="614"] Kishore Indukuri[/caption] Always a bright student, Kishore chose the conventional, much-revered Indian Institute of Technology route to building a career. After

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mage-26759" src="https://stage.globalindian.com//wp-content/uploads/2022/07/RAJ03087.jpg" alt="Kishore Indukuri | Sid's Farm | Global Indian" width="614" height="409" /> Kishore Indukuri[/caption]

Always a bright student, Kishore chose the conventional, much-revered Indian Institute of Technology route to building a career. After he graduated from IIT-Kharagpur, he took the full scholarship he was offered at the University of Massachusetts, Amherst, and moved to the United States for a master's and Ph.D. "Everything was paid for and I enjoyed my research," Kishore recalls. "But all the while, I felt something was missing in my life."

Kishore stayed in the US to work at Intel for the next seven years. "It was an amazing time, I got to travel to countries like Japan, South Korea, and Canada. Still, I needed to do something more. I knew that. I just didn't know what it would be." One day, he knew he had to take the leap. He walked up to his boss and announced that he was moving back to India with his wife and their infant son. "We sold the house, packed up, and moved back."

Got Milk? 

Back in India, he tried his hand at several business ideas, including providing coaching for competitive exams like the GRE. And every day, he wondered if the milk his son was drinking was safe and pure. The answer wasn't clear. The Food and Safety Standards Authority of India has strict guidelines on dairy and its affiliate products, but "how far are these implemented?" Kishore asks.

[caption id="attachment_26754" align="aligncenter" width="672"]Kishore Indukuri | Sid's Farm | Global Indian Kishore Indukuri[/caption]

"India has done so much good work. You can walk to any shop and get a packet of milk," he adds. "We are the largest producers of milk and we consume all of it." In this pursuit of plenty, however, the emphasis on quality took a backseat.

As he did his research, Kishore found that India's dairy industry continues to thrive, recording an annual growth of 12 percent CAGR. Having grown up in an agrarian household, he felt a natural affinity for the industry. "I also learned that dairy had lots of potential as a business venture," he recalls.

The trial-and-error business model 

With two degrees in industrial chemistry and polymer science and engineering, as well as a doctoral thesis on the "squalid mechanics of polymeric materials," Kishore entered the dairy business as a rookie. So he did what he knew best - hit the books. A veterinarian friend, Ravi, helped him choose his first batch of cows. "He told me, 'you have to look at the cow's beauty'. I had no idea what that meant," Kishore laughs.

He and his wife visited numerous farms across India, learning everything they could. They hired staff to milk the cows and started in the wholesale market. The plan didn't work. "We were selling at Rs 15 per litre when the cost of production was anywhere between Rs 25 and Rs 30," he says. So, they decided to sell directly to customers. It meant visiting them personally, distributing pamphlets that his wife designed, explaining the benefits of milk that contains no preservatives, antibiotics, hormones, or thickening agents.

[caption id="attachment_26757" align="alignnone" width="1370"]Kishore Indukuri | Sid's Farm | Global Indian Graphic courtesy: Sid's Farm[/caption]

 

"Milk doesn't take a break," Kishore says. "We were transporting fresh milk twice a day, 730 times a year, starting 2013." The obstacles were many, especially on the distribution side. There were accidents and numerous untold delays. "It doesn't matter how good the milk is, if the customer didn't get it in time for his morning coffee, he will go elsewhere." Eight years later, they do 16,000 deliveries a day and have separate apps for customer interaction as well as delivery. "We didn't even stop during COVID," he says.

He recalls another occasion when the staff, who would milk the cows threatened to go on strike, demanding more money. The team was at a loss, the cows needed to be milked. Local farmers took pity on their plight, milked their cows, and then came to help them. "That's how we started working with farmers, we sell their milk for them."

Put to the test 

Fresh, raw Indian milk is among the best in the world, Kishore remarks, sourced from smaller farmers who keep grass-fed, free-range cows. However, with little implementation of the regulations, thickeners, preservatives, hormones, and antibiotics are a common presence. Making sure their dairy farm produces pure and unadulterated is a point of pride for Kishore, who has never held back from spending on the best equipment. "A lot of the technology is available in India because of our thriving dairy industry," he says.

Kishore Indukuri | Sid's Farm | Global Indian

First, raw milk is tested for thickeners, using an ultrasound pulse. Salts, sugar, urea, and maida are commonly used thickening agents, to help the sellers get more value for money. Hormones are also commonly found and used to increase milk production. "When antibiotics are given to a cow, they go from the bloodstream to the milk," he says. Consuming trace amounts of antibiotics causes microbial drug resistance within the human body - when the medicines are needed, they will not work.

"Preservatives are commonly added too. Nature designed milk to be drunk immediately, but we don't do that. Bacteria feed on the milk and convert the lactose into lactic acid. The thinking seems to be, if you add a base like hydrogen peroxide or caustic (to neutralise the acid), or modify the pH levels, it won't go bad." The answer to this is effective chilling systems - and Kishore insists on the best. "Antibiotic testing alone costs us up to Rs 4 lakhs a month," he says.

 The journey so far 

The dairy farm has grown tremendously over the last decade, branching out over the years into other dairy products like paneer, ghee, (made with lemon juice, not synthetic chemicals), curd, and butter, all made in-house. Cow milk and buffalo milk are processed and sold separately. Kishore also hopes to expand to other states soon.

 As our conversation draws to a close, Kishore smiles, adding, "There's one more thing. When we bought this land, there was nothing on it. We have planted over 500 trees in 10 years. We also harvest rainwater to recharge the groundwater table."

 

  • Follow Sid's Farm on Instagram or visit their website

Reading Time: 8 mins

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Alka Joshi  : Re-imagining India as a debutant novelist at 61

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debut novel about an important theme — balancing family with personal ambition — that allows readers to escape into a fantasy teeming with sensory pleasure.”

Alka says The Henna Artist is bringing India to the world: It’s being serialized by Miramax, and the second book The Secret Keeper of Jaipur is due for a mid-year release.

Alka’s a great example of pursuing your dreams and pushing the boundaries: she was 61 when the book launched. Starting her career as a copywriter and later advertising agency promoter, Alka created campaigns for TV and radio. Over three decades she became adept at crafting themes with dialogue in a very short timeframe. Then Alka’s husband motivated her to try writing long-form fiction. “He said: You’re always telling stories about people and situations just to entertain me,” she recalls. Taking up the challenge Alka completed a two-year writing course at the California College of Arts, and came away with a Masters and a draft of her book.

Alka’s Indian heritage complimented her natural creative flair as a wordsmith. “Hard work is an Indian ‘thing’ because we are determined to succeed,” says Alka.

In 2008 after a gap of 40 years, Alka traveled back to India with her mother. Exploring her ancestral roots in Rajasthan not just transformed her into an Indophile, but set the scene for Alka’s book.

“I had no expectations of a land I barely remembered. But what a trip that turned out to be,” says Alka. India embraced its prodigal in a fulfilling and kaleidoscopic reunion. Alka’s senses were wonderfully overwhelmed: Colourful saris gracefully draped, enticing foods to delight the palate, aromas of wood fires, warm jelabies and henna drying on hands were visuals that eventually found expression in the book. “The markets, handicrafts, monuments...I saw India through my mother’s eyes and rediscovered my heritage. I was proud. I felt that I could breathe again.” says Alka.

Alka has lived in the US since 1967 when the family joined her father Ramesh in the US to do his doctorate. Determined that his children should have the best education, the family lived in mostly white neighborhoods with good schools. Alka and her brothers were the only brown kids and their school friends only knew India as an underdeveloped, starving, illiterate nation. At the impressionable age of 9 Alka started to feel ashamed of her origins, so she simply disassociated herself from the Indian stereotype.

But the trip to India changed everything. Also, the book’s title protagonist and henna artist evolved as Alka uncovered her mother Sudha’s traditional veneer that masked an independent and quietly assertive spirit. Sudha motivated her children to make their own choices, while her life remained embedded in convention, one in which she still cooked chappatis for Alka’s dad every night.

Alka is a spirited feminist having faced racism, sexism and wage disparity throughout her career. “I am all about women’s rights and choices. I hired only women (in her advertising agency) so they could gain confidence and experience. We were successful and we had fun,” she says.

Grateful for her privileged life, Alka pays back by supporting disadvantaged women and girls, and mentoring fledging authors.

That’s why she loves being Author Advocate for ‘Room to Read’, a US-based global nonprofit for children's literacy and girls' education. She represents them across geographies, encouraging kids to read, write, find and develop their talents.

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The pioneering Parsi adventurers: Indian cyclists who conquered the world

From rugged mountains to bustling cities and serene countryside, cyclists have been embarking on daring expeditions, experiencing the world in a unique and exhilarating way. With each turn of the pedal, they weave through diverse landscapes, discovering hidden gems, and immersing themselves in the beauty of nature and culture. This World Bicycle Day, Global Indian brings you the story of Parsi cyclists who were the pioneers in adventure in India. (June 3, 2023) It was a regular Monday for many Bombaywallas on October 15, 1923, but not so for the Bombay Weightlifting Club which organised a send-off for six of its young members — Adi B Hakim, Gustad G Hathiram, Jal P Bapasola, Keki D Pochkhanawala, Nariman B Kapadia and Rustom B Bhumgara - ready for their first cycling expedition across the globe. In two groups of three, these young Parsi lads left to pursue their dream of travelling the world - something that was unheard of in India at that time. It was this novelty which intrigued these Parsi men. Three years before taking the leap of faith, they had huddled together at Bombay's Oval Maidan in 1920 for a public lecture by a Frenchman who had walked from

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Frenchman who had walked from Europe to India. Inspired by the travels of the Frenchman, they were determined to embark on their extraordinary journey that took them through Punjab, Balochistan, the Middle East, Europe, the United States, Japan, and South East Asia. It wasn't just the curiosity to explore but the desire to tell the world about India that pushed these men to pedal hard.

In the Bombay of the 1920s, India was reeling under the British Raj and the freedom struggle was slowly gaining momentum in the country. This was the climate in which these seven young Parsi men longed for freedom and adventure – but not without purpose. The daring and intrepid explorers were keen to put India on the global map by pedalling across the world, traversing Amazon rainforests, the Sahara desert and war-torn countries. Driven by their innate curiosity and armed with newly-introduced Kodak film cameras, they embarked on an extraordinary journey. Between 1923 and 1942, they set off on the first-ever expedition by Indian cyclists, putting India on the global map of adventure travellers.

[caption id="attachment_39555" align="aligncenter" width="494"]Parsi Cyclists | Global Indian Adi Hakim, Jal Bapasola and Rustom Bhumgara in Ooty.[/caption]

Scripting history - one pedal at a time

Armed with crude copies of a map, a compass, some layers of clothing, a medicine box, cycle gear, and some money from their savings, these men took off on their adventure on British Royal Benson cycles fitted with Dunlop tyres, however, without letting their families get a whiff of their plans. Fearing opposition, they left quietly. In fact, one family only found out about the world expedition when the men had reached Persia. The journey made these men the first Indian eyewitnesses of strife-torn Africa, the ravages of wars in Europe, and America's Great Depression.

Those long months on the road in extreme terrains and weather conditions weren't easy for these men. But they worked together as a team to keep their dream of exploring the world afloat. Bapasola, adept at reading the map, became the team's GPS on the journey while Bhumgara, an auto mechanic, helped repair cycles throughout the expedition.

Adventure in the unknown

After pedalling for months, of them, Nariman returned to India from Tehran owing to personal reasons, while Gustad decided to stay back in America after being enamoured by the country and its culture. However, the trio of Hakim, Bapasola and Bhumgara continued to pedal 71,000 km over four-and-a-half years across terrains. Some days they went without water and some days without food. Avoiding the sea, they took over some of the most difficult routes that no cyclists had undertaken before. "We wanted to know the world more intimately and to acquaint the world with India and Indians," they said years later. Their expedition had them cross the snow-covered Prospect Point in Ziarat which is 11,000 feet above sea-level to enter Iran and then move towards Baghdad. But it was the journey from Baghdad to Aleppo in Syria that was one of the most treacherous, as they braved sandstorms, parched throats, and temperatures over 57 degrees Celsius. In return, they set a record by crossing the 956 km Mesopotamian desert in just 23 days.

Parsi cyclists | Global Indian

They later sailed to Italy and rode across Europe to reach Britain, and then left for America in the next three weeks, where they cycled 8,400-km across the East to West Coast over five months. Tired, they took the much-needed break when they boarded the cruise to Japan after months of gruelling. Keeping up with their adventure streak, they became the first bikers to reach the 'Hermit Kingdom' of Korea and then moved along China. The last leg of their expedition included cycling through Cambodia, Vietnam, Thailand, and Burma before entering North East India and reaching Mumbai in the March of 1928, where they were received amid applause and garlands.

Their adventures were later inked forever when the trio published With Cyclists Around The World in 1931, which had a foreword by Jawaharlal Nehru. "I envy the young men who have made the book. I too have some of the red blood which seeks adventure; something of the wanderlust that even drives one forward. But fate and circumstances have prevented from satisfying it in the ordinary way – I seek adventure in other ways," he wrote.

Lost and found

But over the decades, their story was lost, until Anoop Babani, a cyclist and former journalist, came across the book in 2017, and upon research found that there were three groups of Parsi men, who over two decades, travelled across the globe. His wife, writer-painter Savia Viegasa, dug deep into their stories as the duo contacted the families of these unsung heroes, and even curated a photo exhibition on the cyclists in 2019 titled Our Saddles, Our Butts, Their World. She realised that the Parsis were the closest to the British, they often took up many allied activities that the British did in India, including love for exploration and adventure. That's one of the reasons that they were the first ones to take on the world expedition, followed by the desire to carry the name of Mother India to far-flung areas.

Parsi cyclists | Global Indian

Inspiring a new generation

Babani found that the cycle expedition trio inspired Framroze Davar, a Parsi sports journalist from Bombay, to set off on a solo cycle voyage. It was after nine months on the road that he reached Vienna where he met Gustav Sztavjanik, an Austrian cyclist, who was so impressed by his journey that he decided to join him, and the two explored the world for the next seven years.

[caption id="attachment_39556" align="aligncenter" width="427"]Parsi cyclists | Global Indian Framroze Davar at Sahara desert[/caption]

"Theirs was the longest, toughest, and most adventurous journey," Babani told Scroll. From pedalling in the Sahara desert and Amazon forests to riding over the Alps and parts of the Soviet Union, the duo braved sandstorms, snow, and the worst weather conditions. At times, the terrain was so thorny that they had to stuff grass in the tyres to push them across. En route, they even contracted malaria. However, it was the ride through the thick forest of the Amazon that was the most challenging part of their journey. "It was their first such trip ever from the West coast to the East coast of South America and took them about nine months,” wrote Austrian author Hermann Härtel in a book on Sztavjanik, adding, "This was uncharted territory and very dangerous. Many explorers before them never made it back out again."

Davar, who covered 52 countries and five continents, ended up penning three books on his travels - Cycling Over Roof Of The World, Across The Sahara and The Amazon in Reality and Romance. According to Scroll, these adventurous stories inspired another group of Parsi men Keki Kharas, Rustam Ghandhi, and Rutton Shroff to cycle the world in 1933. They too covered five continents and 84,000 kilometers, and ended up chronicling their adventures in two books: Pedaling Through The Afghan Wilds and Across The Highways Of The World, where they wrote extensively about being days in a desert in Afghanistan without food and water and were suspected British spies in eastern Turkey.

[caption id="attachment_39554" align="aligncenter" width="715"]Parsi Cyclists | Global Indian Keki Kharas, Rustam Ghandhi and Rutton Shroff in New York[/caption]

These Indian cyclists were not just keen to see the world but also acted as nothing short of brand ambassadors of India at a time when not many dared to take the path unknown. "It has a lot of relevance because sports history is going to become a part of academics. [It also serves as inspiration] for younger people. These cyclists went through such hardships; they made themselves into some kind of superhuman machines, travelling with cycles that did not have the wherewithal to go through the desert heat, for example [they stuffed it with straw to make the tyres last].” These Parsis not only put India on the global map but also showcased the power of human curiosity, resilience, and the transformative potential of travel.

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adds the TedTalk speaker. The Gurugram-based startup is a change-maker, and has already been accepted to the World Economic Forum’s Catalyst 2030 for being a prominent part of the modern-day online community of impact makers.

[caption id="attachment_19873" align="aligncenter" width="700"]Social Entrepreneur | Gautam Malik Gautam Malik with his eco-friendly bags[/caption]

Dreaming big for the planet

Born in 1977 to professor parents, Gautam was drawn to the idea of the American dream as a young lad. However, before the fructification of his dream, he found his calling in architecture and enrolled at the University of Pune (architecture and planning) to learn the tricks of the trade. But things took a turn when the social entrepreneur stumbled upon sustainable living during a short internship at Auroville. “I attribute much of what I am doing now to that experience. For the first time, I came across a new system of existence,” recalls Gautam. Calling it a “eureka” moment, he was fascinated by the concept of co-creating a common green philosophy that was sustainable.

Thinking sustainability

His first tryst with sustainability left him contemplating, but he dropped the idea after realising it wasn’t the modus operandi for Indians in the 90s. Instead, he turned his energy to his American dream. He enrolled at Memphis College of Art (communication design). He then discovered a passion for film and video, and in 2005, he joined University at Buffalo in media studies. “Those years were very liberating and enterprising. However, I often found myself asking, ‘What’s my purpose in life?’ I wasn’t satisfied with where I was,” adds the social entrepreneur.

[caption id="attachment_19875" align="aligncenter" width="479"]Social Entrepreneur | Gautam Malik Products by Jaggery Bags[/caption]

While a sense of purpose kept gnawing at him, he worked as an interface designer, and creative director in New York for several years before returning to India in 2010. “The American dream was old and passe, and NRIs were returning to India,” explains the social entrepreneur who started Suitcase 27, and later joined Jabong where he stumbled upon sustainability reports which helped him identify the huge gap in the market. “I started researching millennials’ buying habits and the green audience. It took me back to my NYC days where accessories were an extension of a personal style. A Swiss brand, Freitag, caught my eye,” recalls the social entrepreneur whose interest in upcycling grew after seeing Freitag reuse tarpaulin waste for bags.

"The strong need for a company that worked on the same ethos but in an Indian context,” was what he set out to do. Jaggery Bags was born in 2015 after quitting Jabong. “My family was shocked with my decision. It took me three to six months to convince them,” says Gautam, who co-founded the company with his wife Bhawna Dandona, whom he met in Pune during college. They married in 2004. His mother Usha Malik is a former professor at Delhi University.

[caption id="attachment_19872" align="aligncenter" width="467"]Social Entrepreneur | Gautam Malik Gautam Malik with his wife Bhawna Dandona[/caption]

Researching the dream

The social entrepreneur’s recce across Delhi led him to Mayapuri where he found old sturdy seat belts. “If a car seat belt can hold the weight of a person, it is a strong raw material for a bag. Also, it wasn’t a material explored before,” says Gautam. The first batch of Jaggery Bags was circulated among friends and family. Garnering interest, and a market for eco-friendly bags, Gautam pushed the pedal on production.

The early days were “tough,” and it took them two to three years to find a footing in India. “It was after my TedTalk in 2019 that the floodgates opened, and we garnered international interest,” says Gautam, who also added cargo belts in 2018. Currently, Jaggery Bags works with canvas tents, parachutes, automobile seat belts, and inflatable castles. They make pouches, laptop bags, satchel bags and bagpacks which are priced between Rs 1500 and Rs 8000. “Raw materials are sorted, washed, and sun-dried before turning them into products,” adds Gautam.

[caption id="attachment_19874" align="aligncenter" width="499"]Social Entrepreneur | Global Indian Sourcing car belts from Mayapuri[/caption]

On its quirky name, he adds, “Like jaggery is a healthy substitute for sugar, we want to provide a healthy substitute for bags. A brand that’s synonymous with organic, healthy, and environment friendly.” The sustainable startup has now spread its wings in Italy, Japan, Switzerland and France with exporting. “We soon realised that the startup had the masala for a global entity, and the grit to create jobs for the marginalised,” says the social entrepreneur.

[caption id="attachment_19876" align="aligncenter" width="503"]Social Entrepreneur | Gautam Malik Gautam Malik at Sankalp Forum[/caption]

The future is sustainable, thanks to Malik’s idea. “We are scaling up with a focus on marketing and social media as a business. As a social entrepreneur, I want to collaborate with like-minded people,” adds Gautam, a film and music aficionado. When not thinking ecologically, his two daughters are his go-to - reading Good Night Stories for Rebel Girls or just absorbing their positivity. “I want them grow up with a sense of freedom and stand up for themselves,” Gautam concludes.

  • Follow Gautam Malik on Linkedin

Reading Time: 6 min

Story
Into the jungles with wildlife photographer Parag Bhatt

(March 30, 2024) In 2023, wildlife photographer Parag Bhatt was named the winner of the People's Vote Award in the wildlife category at the ReFocus Black & White Photo Contest for his image 'The Gentle Giant of Ambroseli', where he went up against entrants from 77 countries around the world. With numerous accolades to his name, and work featured in publications across the globe, the self-taught photographer's journey began at home, listening to his mother's stories of growing up in Mombasa and in his father's darkroom, where he watched films being developed and enlarged. He talks to Global Indian about what inspires him to travel to the world's most remote and challenging terrains to seek out some of the world's most exotic, dangerous and elusive wildlife, as well as toeing the line between respecting an animal in its habitat and getting the perfect shot. [caption id="attachment_50399" align="aligncenter" width="523"] The photo of the polar bear in Svalbard that won Parag Bhatt an honourable mention in 2022[/caption] The formative years Born, raised, and educated in Mumbai, Bhatt’s school days saw him keenly interested in science when he would make models and electrical toys from scratch. That interest saw him pursue electronic engineering.

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t an honourable mention in 2022[/caption]

The formative years

Born, raised, and educated in Mumbai, Bhatt’s school days saw him keenly interested in science when he would make models and electrical toys from scratch. That interest saw him pursue electronic engineering. However, post his graduation, he moved to Powder Metallurgy where he worked on manufacturing diamond tools for the stone cutting industry. He worked in this industry for 40 years at the same time pursuing his hobby. “My father had a deep interest in photography. He had a darkroom at home where he would develop the film and enlarge prints. I used to love the way prints would come alive in a hypo solution in just a few minutes from white light falling on photo paper. So, I used to work with him in the darkroom and occasionally pick up his camera and shoot. That is how my interest was kindled in photography,” he reminisces.

Wild Ways

As far as his interest in wildlife was concerned, the contribution to this came from his mother who was born in Mombasa, Kenya since his grandfather had emigrated to Kenya. “She used to tell us stories of how she frequently encountered wildlife in Kenya when traveling from one place to the other by road or how the animals used to roam freely and were not confined to parks. Such stories brought in a lot of excitement within me as a young boy and ever since then, I wished to visit Kenya to view wildlife. Gladly this dream of mine came to fruition in 1994 when I first visited Kenya. My trip to Kenya plays an integral role in my journey as a wildlife photographer. It was on that trip that I for the very first time in my journey as a wildlife photographer shot wildlife,” he explains.

[caption id="attachment_50397" align="aligncenter" width="466"]Wildlife photographer Parag Bhatt | Global Indian Wildlife photographer Parag Bhatt[/caption]

Lessons in the Wild

Wildlife behaviour is quite unpredictable, making it challenging to anticipate their actions and movements. Capturing the perfect shot often requires waiting for the right moment, sometimes for hours or even days. “Hence patience and persistence are mandatory qualities for a wildlife photographer. Moreover, many times the weather is not conducive, which can impact the quality of shots. In times like these, the photographer can either wait for the weather to change and become favourable for capturing shots or use the weather to his/her advantage,” he says.

Wildlife photography involves using specialized gear, such as long lenses and sturdy tripods, which can be heavy and cumbersome to carry around. Mastering technical skills like exposure, focus techniques and composition principles are essential for capturing compelling wildlife images. “In wildlife photography, there is something very interesting called a ‘circle of fear’, which if crossed, will result in the animal fleeing." It's a fine line, he admits, between respecting the animal's space and natural habitat while still getting close enough for a good shot. But, he maintains, the well-being of animals is always top priority and disturbing them for the perfect shot is just not done. "Documenting wildlife can also raise awareness about conservation issues, but photographers must be mindful of their impact on fragile ecosystems and endangered species,” he adds.

Being Recognised

Bhatt won two honourable mentions and the People’s Choice Award in 2022 in the ReFocus B&W photo competition, something that has given him satisfaction and happiness. “I remember capturing the polar bear photograph less than two years ago in Svalbard. The whole idea behind capturing this shot was to portray the behaviour of the polar bear." The polar bear, he says, was dipping into the icy water to search for her kill, which had been carried adrift from the shore by the tide. For Bhatt, the challenge was to locate her everytime she surfaced, as she would dive in somewhere and resurface  randomly elsewhere after about half a minute. The long and heavy lens, the choppy waters and the bobbing rubber boat only made the task more challenging.

[caption id="attachment_50403" align="aligncenter" width="433"]Wildlife photographer Parag Bhatt | Global Indian Photographer by Parag Bhatt[/caption]

Working on Himself

As self-taught wildlife photographer Parag Bhatt commenced his journey in wildlife photography during the days of the film by taking snapshots of animals in their habitat. For the first few years, he pursued this path and started documenting each exposure, trying to improve the next time. “Over the years, I realized that there was much more to it than what I had been doing. Hence, I started my quest to improve my skills. For this, I collected a lot of books on the art and science of photography and slowly learned the ropes of exposure, metering, focus techniques, and mainly the art of composing images,” he says.

In 2003, Bhatt bought his first digital camera which revolutionised the learning process. It shortened the learning curve for photographers everywhere, and Bhatt also began observing and learning from some of the best in the business. Seeing their work inspired him to strive for better photographs. "My journey has been slow and painstaking but I have reached a stage where I have the confidence to exhibit my work at the prestigious Jehangir Art Gallery in Mumbai,” he adds.

Conflict Cues

For a wildlife photographer documenting human wildlife conflict is an interesting yet challenging task. Balance plays a vital role in showcasing the human and the wild stories. “While documenting the human wildlife conflict I ensure I am capturing the beauty of the wildlife showcasing them as at ease in their natural habitat while coexisting with the human. I also try to show the complex relationship between humans and the wild through my photographs. For instance, I captured one such photograph in Masai Mara Kenya. The photograph portrays how the usage of plastic negatively impacts our ecosystem. The photograph showcased a lion cub chewing a plastic bottle while sitting beside its mother. Plastics pose a significant threat to the health and survival of wildlife globally and the photograph tried to get attention to the harmful effects plastic can have on animals. I wanted to convey the message that we should have effective waste management techniques to avoid such incidents and reduce the harmful effects of plastic pollution,” he says.

Wildlife photographer Parag Bhatt | Global Indian

Looking Ahead

Over the years he has learnt several lessons while pursuing his craft of capturing the wild. Patience, persistence and acceptance in nature are key because no matter how well-prepared one might be, nothing goes according to plan in the wild. "Things unfold in their own way," he says. "I have learned to embrace every moment in the wild as it comes. I enjoy being by nature and observing the animals in their natural habitat and there are a plethora of things I have learned while capturing each shot." Over the years, he has learned to understand animal behaviour better, and to approach every encounter with an open mind. "I accept nature’s unpredictability efficiently and always remain patient in the moment,” he says. For someone who always tries to push boundaries to capture amazing shots, he plans to publish a coffee table book soon. “I will also set strategies to mentor budding wildlife photographers by hand holding them and teaching them the techniques of shooting good wildlife images. I will be going to Kenya at the end of this month to shoot wildlife at night and rhinos up close and hopefully come up with some striking images,” he signs off.

Follow Parag Bhatt on Instagram and on his website

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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