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Sameer Gadhia
Global IndianstoryHow Sameer Gadhia became the immigrant poster boy of ‘white music’
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How Sameer Gadhia became the immigrant poster boy of ‘white music’

Written by: Darshana Ramdev

(December 27, 2022) In 2019, Young the Giant gave its first performance at the hallowed Forum in Los Angeles. After the show, frontman Sameer Gadhia was asked, by a good friend and mentor, Dr Varun Soni, “You do realise that you’re probably the first Indian-American lead singer in an American rock band to headline the Forum, right? Why is no one covering that?” Gadhia, now 33, had grappled with those questions himself, not really finding an answer. He realised then that his performance at the Forum wasn’t covered because people simply assumed he was white – it’s true. I first heard Cough Syrup, one of their biggest hits to date, over a decade ago and it’s still on my list of Spotify favourites but even I was surprised to learn, as recently as a couple of months ago, that Young the Giant had a frontman named Sameer.

That fateful night brought with it an epiphany, however. He writes, “I am part of a genre whose diverse stories and songs have historically been white-washed. Why else would Jean Dawson and Simpson, just two of the many amazing black artists who sound like the future of indie rock, be called ‘trap music’ in the press and not get their single on alternative radio? Genre doesn’t classify the style of music we listen to – it segregates the artists who make it. Our problem is that we’ve conflated these two to mean the same thing.” The media makes a misguided attempt to berate what it deems the ‘whiteness’ of indie rock, a namesake call for diversity that in fact ignores the abundance of talent that already exists.

Sameer Gadhia | Global Indian

Sameer Gadhia

Mythology Meets Music

The Global Indian might acknowledge that “music in a vacuum is faceless,” but asserts that his immigrant background played a crucial role in shaping his life and his music. The band’s 2022 album, American Bollywood, takes its inspiration from the Mahabharata – made in four parts – ‘Origins, Exile, Battle and Denouement’. “I was inspired to do it because I really learned a lot of this mythology through comic books,” he said – Amar Chitra Katha, mainly. “I love the idea of serialising the stuff and really wanting to know what’s gonna happen next.”

A first-generation American, Sameer’s family remained with its Indian roots as he grew up. “We have a lot of ties to India and that heritage and the tradition and the philosophy, cultural practices.” His parents, however, wanted him to chase “that elusive American dream,” and Sameer grew up equally immersed in this new world. Still, like most Indian kids, no matter where they grow up, he was expected to find a traditional career. He made a gamely attempt, choosing medicine and becoming an undergrad at Stanford University.”

Sameer’s parents were both musically trained but were surprised, regardless, when he announced that he was quitting college to be a rockstar. As most Asian parents would be, they were “sad and worried – they didn’t want me to fail. I think they didn’t want me to feel dejected.”

In 2008, Sameer Gadhia joined The Jakes as their lead vocalist. They struggled to make it work – two band members were still in high school at the time and coordination was a struggle. They were, Sameer recalls, “the quintessential high school rock band, trying to make it big in a small town in California. We’d just spotted each other in the local scene, decided to get into a room and jam.” In 2009, were signed by Roadrunner Records and in December that year, announced they had changed their name to Young the Giant. A year later, they released their eponymous debut album. Their first three singles, My Body, Cough Syrup and Apartment were all instant hits.

Their second album, Mind Over Matter, came in January 2014, after two singles, It’s About time and Crystallized, were released a year prior. Then came Home of the Strange, Mirror Master and in 2022, American Bollywood, in which Gadhia seems determined to reclaim his heritage and be a proud poster boy for immigrant kids in indie rock.

The process was an important one for his bandmates too – as one of them remarked, “I’ve known Sameer and his family for about half my life, but it wasn’t until we started working on this concept that I got more insight into the history that shaped the Gadhia immigrant journey. It’s one thing to learn about Partition and its devastating effects in a classroom. It’s a much more visceral experience hearing stories you can put a face to.”

  • Follow Sameer Gadhia on Instagram and Young the Giant on Spotify

 

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  • American Bollywood
  • Cough Syrup
  • Global Indian
  • indie rock
  • Sameer Gadhia
  • Stanford University
  • Young the Giant

Published on 27, Dec 2022

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Slam dunk: India, Spain, or US, basketball pro Prudhvi Reddy ‘shoots’ to thrill everywhere

(January 31, 2023) Back in 2013, when Ambati Prudhvishwar Reddy began practising at the Europe Basketball Academy (EBA) in Barcelona, Spain — his acrobatic abilities, agility, swift moves, and teamwork — earned him a lot of admirers among professional athletes and coaches, almost instantly. One among them, in particular, was the academy’s head coach, Srdjan Premovic, who introduced Prudhvishwar to a ‘basketball life’ in its truest sense, replete with intense training and a tough fitness routine, which improved his game. So much so that when the budding basketball player informed him that he had no money to continue in EBA, three months after his arrival, Premovic not only helped him continue in the academy for one year but also bought his air tickets back home when Prudhvishwar was selected to play in the Indian basketball team! “While leaving Spain, I promised my coach that I will never let him down, come what may. I kept my word,” smiles Prudhvi, as he is known in basketball circles, in an exclusive conversation with Global Indian. Standing tall at 6.2, the professional basketball player made India proud in various national and international tournaments. Representing Telangana state four times to playing for Christian Life

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rcles, in an exclusive conversation with Global Indian. Standing tall at 6.2, the professional basketball player made India proud in various national and international tournaments. Representing Telangana state four times to playing for Christian Life prep school in the US to being selected amongst the two best players in India and going to the US once again for UBA — the list of his achievements is really long. “Practising in Spain was very tough and it was the turning point in my life. Training with highly professional athletes and professional coaches made me what I am today,” says the 27-year-old basketball player.

Double dribble

Born in Siripuram, Nalgonda district of Telangana, Prudhvi studied at Niraj Public School in Hyderabad and later went to St. Mary’s College, Yousufguda. While his mother A Upendra Reddy worked as a PT teacher in the same school, his father A Ravinder Reddy is into business. As kids, he and his brother Rajasekhar Reddy, now a mechanical engineer in the US, loved to play cricket and used to go for regular coaching. “Back then, I wanted to become a professional cricket player,” informs Prudhvi, who soon gave up the sport to perform better academically.

Ambati Prudhvi Reddy | Basketball Player | Global Indian

In school, Prudhvi was an enthusiastic kid who always wanted to run around and play. “Be it any sport, I had that competitive spirit in me to win the game,” says Prudhvi who won the best sportsperson award in class 10. The event was a memorable one as it was his mother, as a PT teacher, who handed over the award. Academically too, he performed well, having passed class 10 (ICSE board) with 81 percent.

Years later, when his brother was getting into basketball coaching, after much prodding by their mother, who felt playing the sport would make him taller by a few inches, Prudhvi decided that he too would follow suit. Moreover, he felt his athletic physique was best suited for basketball. By the time he turned 16, Prudhvi was making all the right moves on the basketball court. Not one, he was going to three different places in Hyderabad for coaching.

https://www.youtube.com/watch?v=A4-LggxFiAs

The young sportsman would regularly create videos of him playing basketball and upload them on YouTube. A coach from EBA even got in touch with Prudhvi after he saw his videos. But back then, the budding basketball player was in no mood to give up his education and travel to Spain for training.

When the going gets tough...

Back home, Prudhvi was not able to get through the selection process in Indian basketball camps. “I realised that the training I was receiving back then was not good enough to get selected for the Indian team. The following year, I made up my mind to go to Spain for professional training,” informs Prudhvi, who was among the country’s top 16 chosen by the UBA (United Basketball Alliance) to visit the US after seasons two and three, where he averaged 20 and 25 points per game.

He left for Spain soon after his EAMCET exams. “My father agreed to it the moment I told him about Spain. We gathered all the necessary information, pooled the money, and left for Spain. This was the beginning of my basketball journey,” informs the basketball professional.

Ambati Prudhvi Reddy | Basketball Player | Global Indian

At EBA, Prudhvi was in the best hands. Sporting his talent early, EBA coach Srdjan Premovic took Prudhvi under his wings and he wasted no time picking up the nuances of the game. “Playing with some of the best basketball professionals from across the world and the best facilities was something I missed in India. It made a huge difference,” points out Prudhvi, whose coach admired him for his “hunger for the game.”

He excelled as a point guard in the game, whose primary job was to facilitate scoring opportunities for the team. A point guard has the most specialised role of any position and is expected to run the team's offense by controlling the ball and making sure that it gets to the right player at the right time. “My coach would always challenge me and treated me with 10 euros if I scored the most points. He used to push me harder. To this day, I keep following what I learnt there,” recalls Prudhvi. When it came to Indian basketballers, coach Premovic would describe Prudhvi, as “one of the best materials to work with.”

Upon returning to India, Prudhvi achieved success at the 2014 South Asian Basketball Association (SABA) championship in Bengaluru. Later, his game was noticed by the coach of Christian Life Academy in Houston, Texas where he spent another year of intense training. For Prudhvi, playing in the US was a different experience when compared to Spain. “In Spain, it was mostly training while in the US, I was representing a prep school where we had games throughout the year and it was all about performance,” says Prudhvi, whose experiences and exposure abroad helped him improve his game great deal.

Ambati Prudhvi Reddy | Basketball Player | Global Indian

While in the US, he also worked for a Mexican as an interior designer where he used to design bedrooms into their favourite hero or sports figure themes. “I used to go for NBA games where I met NBA player Tyler Ulis who was playing for Phoenix’s Suns team,” says the professional. Tyler is an American professional basketball coach.

Scaling new heights

With the United Basketball Alliance (UBA) making inroads in India, his career received a major boost. Prudhvi was selected by the Mumbai Challengers on an annual contract in the UBA’s second season.

So what makes for a good basketball player? Prudhvi says it takes years of hard work and consistency for any athlete to make it big in sports. As for basketball, one needs good training and routine. “Having a good diet, eating on time, fitness and regular practice is a must,” he points out.

https://www.youtube.com/watch?v=iaKWBE2aEh0

Speaking about his future plans, the basketball player says, “Well, I just fulfilled my dream of opening my basketball academy in Hyderabad. Just like EBA, it consists of everything a basketball player needs including a gym, sports rehab, physio, Ice bath, hydrotherapy, and recovery. It is India’s first such academy,” smiles a beaming Prudhvi, adding that his goal is to educate people that there is life and profession in basketball.

Since he is occupied with basketball for the most part of the day, he makes it a point to watch NBA highlights whenever he has the time. “Otherwise, I spend time with friends,” he says.

  • Follow Ambati Prudhvishwar Reddy on Facebook

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A trial lawyer for two decades, Manpreet has been involved with many civil rights organisations at the local, state, and national levels.

[caption id="attachment_33822" align="aligncenter" width="554"]Manpreet Monica Singh Manpreet Monica Singh[/caption]

Born and raised in Houston, Manpreet is a fierce advocate of her hometown. As a daughter of immigrants from India, she learned the value of hard work, the American dream, and service from an early age. In the early 70s, her father moved to the US as an architect after getting a green card. As a young, turbaned Sikh, he moved wherever his work took him - Miami, New Jersey, Atlanta, and Dallas. But it was in Houston that he decided to "put down his roots." It wasn't easy for him as he faced blatant discrimination time and again. But he was focused on achieving the American goal along with his wife, Hardeep. The two owned and operated a small print shop, and it flourished with the "help of sweat equity from their two children," reads Manpreet's website.

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[caption id="attachment_33823" align="aligncenter" width="572"]Manpreet Monica Singh Manpreet Monica Singh with her sons[/caption]

Additionally, she serves on the boards of the Sikh Coalition, the Texas Lyceum, and the ACLU of Texas (also serving as Trustee). She also lectures regularly for the Texas Bar CLE classes and is a Chapter Representative for the elite American Board of Trial Advocates.

The state's first South Asian judge Ravi Sandill, who presided over the oath ceremony, said, "It's a really big moment for the Sikh community," adding, "When they see someone of colour, someone a little different, they know that possibility is available to them. Manpreet is not only an ambassador for Sikhs, but she's an ambassador for all women of colour."

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  • Follow Manpreet Monica Singh on Twitter and Facebook

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(December 13, 2022) "I can officially say that I exist in MCU," exclaimed Tesher in excitement. You know you have arrived as an artist when Marvel Cinematic Universe features your song in one of its series. And that's exactly what happened to Indian-origin Canadian artist Tesher who found his popular song Jalebi Baby in episode two of Ms Marvel. "In 2019, I was remixing Marvel theme music on YouTube. 3 years later, my music is in episode 2 of Ms Marvel. It's no secret I'm a big Marvel fan so being Kamala Khan's mental thirsting soundtrack is an absolute dream come true for me," he wrote on Instagram. In just four years, Tesher has become a global name, thanks to his quirky mashups and dope originals. The 29-year-old is making waves in the international music circuit with his singles and remixes. So much so that global artists are now queuing up to collaborate with the Punjabi boy. His remixes are nothing short of international music for a global party that everyone is invited to. With each song, he breaks the mould by repurposing numbers and combining them with witty lyricism. But what makes Tesher a celebrated name is his love

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what makes Tesher a celebrated name is his love for Indian music, which he beautifully fuses with international hip-hop to create a perfect blend.

 

View this post on Instagram

 

A post shared by Tesher (@tesherrrr)

"It feels like any time an Indian origin person was able to make it big in music, they would have to be either here or there. Like, you either have to make one kind of music, like AR Rahman, or go to the other side like Jay Sean. That is also fine but in this new world, I am envisioning to make music which works in both worlds, like Shakira," he told Hindustan Times, adding, "It's high time for South Asian artistes to be known as multi-dimensional artistes, not just for making Hindi, Punjabi, Tamil or Telugu. They can also make English music, or put it all together."

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[caption id="attachment_32656" align="aligncenter" width="620"]Artist | Global Indian | Tesher Tesher is an Indo-Canadian artist[/caption]

A DJ who became a YouTube star 

Born Hitesh Kumar, into a Punjabi family living in Canada, Tesher was raised in Saskatchewan. His Punjabi heritage and upbringing had a deep influence on him in his early years as he always found himself drawn to Bollywood, bhangra music and Western hip-hop playing at his home. That's when his interest in music started to bloom, and by the age of six, he began making mashups by fusing Bollywood with hip-hop songs. He soon started tagging along with his father, who was a videographer by profession, to South Asian weddings and functions. At one such wedding, the clients inquired about DJ services from his father, to which he replied that his son likes computers and music. At 15, Tesher's journey as a DJ began.

For someone who just started with mixing Bollywood and hip-hop, Tesher found a perfect balance between his South Asian roots and the Western world. Soon he began experimenting with R&B, house, salsa music and pop as an extension of his personality.

https://www.youtube.com/watch?v=CTmKrwFu7wg

In a conversation with Urban Asian, he said, "My music reflects who I am, and who I am is a Canadian-born Indian who’s managed to balance the Western culture I grew up in with my South Asian heritage. I am the blend of two cultures, and so is my music. If I didn’t incorporate sounds and influences from both sides of the world, it wouldn’t be me."

What began as a mere hobby for this self-taught musician would soon turn him into an international music artist. But Tesher was yet to discover this. Oblivious to what fate had in store for him, Tesher began studying the music landscape on MTV and radio to understand where he could fit in his talent. That's when YouTube came to his rescue.

He started putting his mashups on the internet, as a sort of his preparatory ground for what was about to happen. From country remixes to Bollywood and bhangra mashups, every composition of Tesher made its way to YouTube. One mashup caught the fancy of Sony Music India who asked the composer for an official Bhangra remix of Kar Gayi Chull from the 2016 film Kapoor and Sons. A year later, Bollywood actress Alia Bhatt performed to his remix at Miss India 2017, and Tesher was blown away by the fact that his music was making it big in India. "It was definitely cool but interesting; I was an average guy living in Canada, making music on the side, but on the other side of the world, a superstar Bollywood actress is dancing to my music, It's honestly two worlds - it's so surreal," he told Strand Magazine.

The gamechanging viral song 

Known to have an ear for groundbreaking mashups, Tesher cooked up a storm by bringing together the least expected combinations, AR Rahman and Travis Scott, for instance, and Govinda and Drake. This very uncanny taste in music earned Tesher fame and recognition when his 2019 remix Old Town Road vs Ramta Jogi went viral on TikTok, leading his audience to discover his earlier discography. The song with all its quirks put Tesher on the global map.

[caption id="attachment_32657" align="aligncenter" width="513"]Tesher | Global Indian | Artist Tesher became a household name with Jalebi Baby[/caption]

"That experience taught me to put more faith in the audience. I almost didn't put that mix out to begin with because I thought it wasn't good. Now it has become a reason why so many people have discovered me and my music," Tesher added.

A global star 

A year later, Tesher was armed with yet another chartbuster up his sleeve when he launched Young Shahrukh. An original rap song performed to the beats of one of Bollywood's popular songs Bole Chudiya, the single erupted on the music scene with a bang. Such was the craze that Sony Music India picked the single, thus giving Tesher's debut the perfect launchpad. The single claimed the Number 1 spot on BBC Radio Official Asian Music Chart in the UK and reached Number 4 on Billboard's Top Thriller Global Chart.

Tesher found the pulse of his audience, but the singer-composer knew he wanted to blow their minds with his next song, and that's exactly what he did when he came up with Jalebi Baby, his second single in 2020. The song which amassed over 100 million streams also topped the Shazam charts in over 25 countries. The success of the song across the globe prompted Tesher to take it mainstream, and that's when American singer Jason Derulo came on board for the remix of Jalebi Baby. With bhangra beats and jalebi, Tesher was keen to keep the song unapologetically Indian.

 

View this post on Instagram

 

A post shared by Tesher (@tesherrrr)

"From day one, my biggest goal was always to bring South Asian sounds into the mainstream in a way that could push our culture forward and spotlight us authentically, free from stereotypes and overused tropes. Something that celebrated us and that we all could be proud of," added the artist who received a nomination for Breakthrough Artist of the Year.

Having tasted the success and recognition, Tesher is now gearing up to make more original music and even work with Bollywood in the future. The Indo-Canadian musician is a perfect example that music transcends boundaries and the world is always waiting for good tunes and interesting mashups.

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With an entrepreneurial spirit lurking within, in 2014, Jay also started his own company called Life Corporation Ltd. He manufactured hygiene products like alcohol-free hand sanitisers, toilet seat wipes, clean and wipe tissues, etc. Due to back surgery, he shut down the business for a while but plans to restart it soon. He says, “Due to my work, I used to travel to various cities across the country. I realised something was missing and people were getting bored of eating the same type of food which was less authentic and mild. During that time, I also launched and produced the Senior Best Chef Show in 2015 on local TV channels, which was inspired by Masterchef. The beauty of my show was that contestants had to be over 55 years of age; this was to encourage senior citizens to come forward with their hidden recipes so that the younger generation could know more about their grandparents’ secret recipes.”

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Between the insights gained from his travel and the show, he decided “to open an authentic Indian boutique restaurant, especially for Indian kids growing up in New Zealand, so they could see how we used to eat and our experiences when we were children.” And instead of Auckland, Christchurch, or Wellington, more popular cities of this tiny island nation, he and his partner Bhawna decided on Hamilton, a city in the North Island, with a population of less than two lakh people, because it is a gateway to all other major cities and a tourist attraction as well as a stopover point while travelling.

Highway on My Plate

It is mostly a self-managed operation, and Jay and Bhawna have even designed and executed the décor of the place including the painting and furniture. However, they had to face several challenges when they launched. Bhawna reveals, “Initially, it was on the highway where there was no local grocery shop, bus stop, and no local community. We had to travel every day to buy fresh groceries, and pick up and drop staff. Our restaurant is secluded from the main locations, so it was not in a safe area.”

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They aptly named it Dhaba on Highway and gave it a dhaba-like feel – the kind we see dotting Indian highways. Even the décor is similar. About the menu, Jay says, “We decided to make those dishes which are always in demand, but the real taste is missing, like Delhi style chhole bhature, Mumbai vada pav, misal pav, and pav bhaji, Punjabi paratha, and the all-India favourite, kadak chai, etc. Being in this industry for the last 26 years coupled with my interest in cooking since childhood with my grandmother, we created all these recipes which are authentic and inspired by her. We freshly grind our spices, add no colours or preservatives, and we don’t freeze any cooked food. Luckily, Bhawna had similar interests. We buy locally every day, and though it is extra hard work, it retains the freshness and taste of the food. Finding the right staff with the required skills is a real challenge, as most of them have no experience in this industry. It took a lot of pain and time to train and educate them.”

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The restaurant was launched in 2016, and from Members of Parliament to famous YouTubers like Karl Rock and famous chefs and their families have dined here. The most popular dishes here are the parathas, served with a massive dollop of white butter, Chhole Bhature with lassi and samosas. Lots of desi ghee is also used in the food. Bhawna manages the entire kitchen operation and does the cooking too.

Staying Ahead of the Game

Bhawna reveals why she thinks her food is so popular, even with the locals. “We make everything fresh from scratch, so it is very easy for us to cater to their bland palate, apart from a few dishes that need prep beforehand. We make our own white butter, and we use desi ghee to cook the main dishes. All our dishes were first served to our family, kids, and friends for a while and once everyone approved, we put these dishes on our main menu. Our food doesn't make you feel heavy after eating it, and people travel 200 km to 300 km especially just to dine at our restaurant.”

Food | Global Indian

With Dhaba on Highway becoming successful, Jay and Bhawna have recently launched another outlet inspired by “the Vaishnav dhabas on Indian motorways.” Named Beeji Dhaba after Jay’s grandmother, the food here is sattvik without onion and garlic. Jay adds, “We have several vegan dishes that cater to a large vegan audience that is increasing rapidly day by day. It’s ten minutes away from the first restaurant and has a more dhaba look and feel, where people can experience roadside dhabas like the ones back in India. With an increasing number of Jain, Swaminarayan and other religious belief customers who don’t like to eat onion and garlic, serving all dishes without them was a bit challenging in the busy rush. So, we decided to make this outlet completely Vaishnav or sattvik.”

Next on the anvil for Jay and Bhawna is the launch of their new dessert brand, which is his grandmother’s recipes made from jaggery, natural ingredients and healthy; free from preservatives. They chose desserts since their handmade kulfis are already popular.

https://www.youtube.com/watch?v=m6GheW0qfEs

Jay believes in serving fresh and natural food and according to him, global food trends too are moving in that direction. “People want more plant-based, healthy, and natural food, as after COVID, people start realising that health is more important than anything else.”

With their sattvik and vegetarian dishes popular with people from varied cultures, can a cookbook be far behind? Apparently not as it is one of Jay and Bhawna’s cherished goals. And, seeing how much they have accomplished in less than a decade, a cookbook doesn’t seem out of reach either.

When they travel, Jay and Bhawna like to eat at:
  • Kashkan by Ranveer Brar, Dubai: Dal, Shikanji, Dum Aloo
  • Indian Accent, New Delhi: Six-course vegetarian meal
  • Kle, Zürich, Switzerland: Six course meal
  • Gaa, Bangkok, Thailand: Baby corn and jackfruit dishes
  • Yellow, Sydney, Australia: Pumpkin and Papaya with Wattleseed and Mulberry and Honeydew Sorbet

Follow Dhaba on Highway on Facebook

Reading Time: 7 mins

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Anshu Ahuja and Renee Williams: Making takeaway in London sustainable with DabbaDrop

(February 10, 2024) Dressed in a white outfit and traditional Gandhi topi, an army of about 5000 dabbawallas push through every nook and corner of Mumbai to satiate the hunger of over 200,000 Mumbaikars daily with home-cooked food for 125 years. This very lifeline of Mumbai inspired a Mumbaikar, who is now settled in London, to start DabbaDrop - London's first plastic-free, waste-free and emissions-free takeaway. In just five years, co-founders Anshu Ahuja and Renee Williams have saved 2,03,370 plastic containers and prevented 2,500 kg of food waste from going into landfills through DabbaDrop. "In the past few years, people have started ordering a lot, thanks to the arrival of food delivery apps. After having that food, we end up with a bin full of plastic. The packaging is very wasteful and greasy. You can’t recycle it. So, I wanted to find a better way to order in," the Global Indian said in an interview. [caption id="attachment_48946" align="aligncenter" width="618"] Renee Williams and Anshu Ahuja[/caption] Zero wastage takeaway Growing up in Mumbai with a Tamilian mother and a Punjabi father, food remained a big part of Anshu's life. As a teenager whenever she stepped out to try some food, she would

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| Global Indian" width="618" height="392" /> Renee Williams and Anshu Ahuja[/caption]

Zero wastage takeaway

Growing up in Mumbai with a Tamilian mother and a Punjabi father, food remained a big part of Anshu's life. As a teenager whenever she stepped out to try some food, she would end up recreating the same in her kitchen upon her return. "This way I could continue to taste the flavours."

However, after moving to London and working a high-pressure job as a TV producer, she would often end up ordering food. But the options for vegetarian food were very limited and the food always arrived in plastic containers. Keen to find a better way, she quit her 15-year-long stint in TV production to start Dabba Drop. It began with her reproducing her family's recipes, packing them in reusable metal tiffin or dabbas, and delivering it by bike in the nearby areas of Hackney. She texted a handful of friends about the idea, and the first week saw six people ordering in, and later the number rose to 25. In just 18 months, DabbaDrop was feeding 300 people weekly across Hackney, Leyton and Walthamstow.

[caption id="attachment_48947" align="aligncenter" width="679"]DabbaDrop Eco-friendly delivery[/caption]

One of her first messages landed in Renee William's textbox, who was a restaurant event producer. Coming from New Zealand, she believes in nature and sustainability and instantly fell in love with the concept of DabbaDrop. "I loved the theatre of not knowing what was inside the dabba before I opened it, and the wholesome food and sustainability element really ticked all the boxes for me," Renee said in an interview. In no time, the conversations between the two turned into how to make this idea bigger and better.

Offering healthy South Asian cuisine

They work on a flexible subscription-based system that allows people to sign up weekly or fortnightly, with a set menu for every week. They curate the mains, and customers can add the sides. "We cook all our dals, curries and subzi's from scratch in our commercial kitchen, using 100% natural ingredients - vegetables, lentils, legumes, healthy fats, whole grains, nuts, and seeds. Our handmade spice mixes are made fresh every week and everything is made in small batches," reads their website. With DabbaDrop, Anshu and Renee wanted to introduce Londoners to Indian flavours and textures. "What we serve is not something that is easily available in a traditional Indian restaurant."

"Our meals are vegan and South Asian. We want to follow the journey of the curry. This way, we are uncovering the history of Indians as they emigrated across the world," added Anshu, who avoids wastage, thanks to pre-orders. The chefs cook for the exact amount of people who have ordered, as one dabba can easily serve two people.

DabbaDrop | Global Indian

The dabbas that serve meals from Japan, Vietnam, Sri Lanka, Kerala, Delhi, and Hyderabad are then mounted onto bicycles, e-bikes, and other emission-free vehicles for delivery in Zones 1-3 of London And the empty dabbas can be picked up during the next delivery. "We use everything that is reusable. We are constantly trying to improve our packaging. We want to leave a better planet for our kids," added Anshu.

Dabbadrop has more than 2,000 subscribers and delivers food all over East London. They want to grow bigger in the future. They got £500,000 in their first funding round, which made the company worth £2.7 million. "We want to change the way London does take away," said Anshu.

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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