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Indians in UK | Leena Gade | Global Indian
Global IndianstoryFueling dreams: Meet Leena Gade, the trailblazing race engineer redefining motorsport
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Fueling dreams: Meet Leena Gade, the trailblazing race engineer redefining motorsport

Written by: Namrata Srivastava

(November 21, 2023) India has been witnessing a huge rise in the number of professional racers in the last few years. However, very few people know that about ten years back, an Indian-origin British race engineer, Leena Gade won the prestigious Le Mans 24 Hours, when she ran an Audi R18 driven by Andre Lotteree, Benoit Treluyer, and Marcel Fassler to victory. While many thought that the team had just got lucky in the tournament, Leena did it again in 2012 and again for a third time with the same trio in 2014. Usually dubbed as ‘the First Lady of endurance racing’, Leena was named the FIA World Endurance Championship (WEC) ‘Man of the Year’ in 2012.

Engineer | Leena Gade | Global Indian

Proving that that gender is no barrier to success, the race engineer stands as a formidable force, undeniably leading the path for aspiring female racers. “I just wanted to be involved in the sport. I thought it was fascinating,” the Global Indian had said in an interview, adding, “It was tough in the beginning, however with time I learnt a lot about how you speak on the radio, how you don’t lose your head. You just kind of keep calm. The driver might be freaking out in the car and you just have to say ‘Yeah all good’. Because you can’t let the atmosphere just go crazy, otherwise our team would fall apart.”

In the fast lane

Leena was born in the UK to parents of Indian descent. Surprisingly, as a kid, she never really thought about being a race engineer. It was during the late 1980s that she and her younger sister Teena stumbled upon Formula 1, which sparked their fascination with the sport and planted the seeds of their dreams to become motorsport engineers. “I didn’t really have any aspirations as a kid to be a race engineer. Even when we were watching Formula 1, if that title was ever used, it wasn’t something that was like ‘That’s what I wanna be!’. The commentators had experience in years and years of racing and they would motivate you to get interested in the sport,” shared the race engineer, adding, “At the time we were watching, the internet was absolutely not a thing. We had to go off and buy a magazine to read about what was going on and find out about the different types of series. My interest in it was just to be an engineer in motorsport.”

Engineer | Leena Gade | Global Indian

After finishing her school, Leena joined the University of Manchester to study engineering. She went on to earn her Master of Science degree in aerospace engineering in 1998. Interestingly, she joined the university as one of just five female students in a class of 100, and by the time she graduated, she was the sole remaining female student.

“I and my sister used to fix our toys whenever we broke them, pull apart most electronic items in the house to see how they worked, played with chemistry kits and just generally took an interest in how stuff functioned. So engineering was quite a natural choice for me. In fact, there was never a question about another career. So, when I got into the college I never thought of quitting just because there weren’t many female students. It also doesn’t make a difference if you are male or female, it’s about your attitude and you either want to do it or not,” the race engineer said.

Chasing the finish line

Soon after finishing her master’s, Leena joined Jaguar Cars as a vehicle refinement engineer and worked there for about six and a half years. But, still fascinated by race cars, she would work part-time as an engineer on racing teams in the Formula BMW, A1 Grand Prix, and GT racing classes. To reach her current position, the race engineer has demonstrated remarkable patience and discipline. She’s handled everything from cleaning cars and tires to brewing tea, all while keeping her eye firmly on her ultimate goal.

“I never saw any task as a chore, it was something I had to do and every time I did it I made sure I learned something. If you think you know it all, I can guarantee you that it will come back to bite you in the face,” she said during an interview, adding, “You have to get as much experience as you can, because motorsport is a huge and very competitive thing, with room for people from all walks of life and with different interests.”

 

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A post shared by Leena Gade (@leena_gade)

Her initial encounter with the 24 Hours of Le Mans occurred in 2006, during her tenure with the Chamberlain Synergy Le Mans Prototype team. Just a year later, in 2007, she made her move to the Audi Sport Team Joest. “When I first started, I did a bit of mechanicing. And then that led to working on data engineering. Analysing the data, being able to describe to a driver where they were fast and slow versus somebody else, or how to drive a car so that they can be quicker, was where I started. Slowly that led to being an assistant engineer. You are sort of like the backup to the race engineer. I worked closely with a very good race engineer and it was only after two and half years of doing that, that I was asked if I wanted to actually run a car at a test,” she remarked.

Ahead of the pack

The historic race that etched her name forever in history was full of twists and drama. In fact, till the last stage, it was quite obvious that the Audi team wouldn’t win. Talking about that last lap of André Lotterer, the race director recalled, “On the live feed you could see the Peugeot garage giggling because I think they thought they’d done it, but all of a sudden we changed tyres and left the pits with a gap of five, six or seven seconds on fresh rubber. They glanced back on the live feed to the Peugeot garage and you could see their faces – and then the gap started to increase. Then the Peugeot guys started crying.” And that’s how Leena became the first ever woman race engineer to win the legendary 24 Hours of Le Mans race.

Currently, a Senior Principal of McLaren Racing and Race Engineer for the NEOM McLaren Extreme E team, Leena is working towards promoting their profession to future generations and raising awareness about the importance of female representation in the sport. “If you want to do it, you have to make it happen on your own. I never treated any task as beneath me or as a chore, it was something I had to do and each time I made sure I came away learning something. If you believe you know it all, I can guarantee you will fall flat on your face. Experience as much as you can, because the motorsport business is a wide-ranging and competitive one with places for people of all backgrounds and interests,” advised the race engineer.

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  • Audi R18
  • Diversity in racing
  • Endurance racing
  • Female racers
  • FIA World Endurance Championship
  • Formula 1 fascination
  • Gender equality in racing
  • Global Indian
  • Global Indian Exclusive
  • Historic racing moments
  • Indian Britishers
  • Indian racers
  • Indians in UK
  • Le Mans 24 Hours
  • Leena Gade
  • McLaren race engineer
  • McLaren Racing
  • Motorsport career
  • Motorsport engineering
  • NEOM McLaren Extreme E
  • Race engineer
  • Senior Principal McLaren Racing
  • STEM education in racing
  • Women in engineering
  • Women in motorsport

Published on 21, Nov 2023

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How Indian EDM phenomenon Nucleya made it to Marvel films

(July 26, 2023) In June 2023, Spidey fans from India were in for a treat as the theatres reverberated with the electrifying soundtrack of Nucleya's Bakar Bakar on Peter Parker's landing in India in a scene from Spider-Man: Across the Spider-Verse. However, it took him not one or two but twelve song pitches to get a nod from the Marvel Studios. Known for their secrecy, Marvel's only brief was that they need a song from the landing scene of Spiderman in India. "I thought they would need sounds that were reminiscent of celebration [in India], but the process was like the term — Andhere mein teer chalana. I made 12 attempts, and one hit the target," he said in an interview. Interestingly, this song's rights were once closer to be sold to a label, however, Nucleya decided against it as he was sure that someday some big filmmaker would ask for it. And that's what happened when Bakar Bakar made it to a Marvel film, thus catapulting Nucleya's popularity to another height.   View this post on Instagram   A post shared by NUCLEYA (@nucleya) But it hasn't been an easy journey for someone who began making music in his

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View this post on Instagram

 

A post shared by NUCLEYA (@nucleya)

But it hasn't been an easy journey for someone who began making music in his bedroom and later rose to the ranks of the EDM phenomenon in India. Here’s the journey of the artiste who is making the right noise with his music globally.

Love for mixing led to Bandish Projeckt

Born as Udyan Sagar in Agra and raised in Ahmedabad, Nucleya grew up to music often playing in his house, through hundreds of cassettes that were his father’s treasure trove. The beats and lyrics enchanted Nucleya, but it wasn't until his teens that he decided to make his own music. It began when his father gifted him his first computer and the same year he met Mayur Narvekar, with whom he eventually started Bandish Projeckt. Initially, it was just two teenage boys trying their hands at mixing music and learning the intricacies of it all.

For months, Navrekar and he sat together in a room to create EDM. Till then, they made music for themselves and their friends. However, things changed when they met an artiste manager, Mehir Nath Chopra, from Mumbai who had recently returned to Ahmedabad. It was at his gig that Nucleya and Navrekar got their first chance to play for a crowd. Chopra was so blown away by the act presented by the two teens that he decided to collaborate with them, and that was the beginning of Bandish Projeckt.

It was Indian Electronic Music that Bandish Projeckt aced. But with no night life in Ahmedabad back in the day, the band decided to throw its own parties where they could play the music. Their music found the perfect audience in the students of National Institute of Design and IIM who danced to their beats till the wee hours.

The sudden downfall

Soon, Bandish Projeckt started doing gigs in Delhi and Mumbai, and later shifted base to Dubai. The international exposure took them to London for a three-month project, however, things started to sour between Nucleya and Navrekar, and the two decided to part ways.

From being one of the best bands in India to returning to square one, Nucleya hit a low note in his life. With a financial crisis in the family and not much work on the plate, things started to get uncomfortable. "My life was at a complete full stop. I didn’t think things would ever get back to normal," says Nucleya in Ride to the Roots documentary. Such was the disappointment that he almost decided to give up on his music. That is when his wife Smriti stepped in and asked him to take a break and look for inspiration.

Nucleya | Global Indian | Music

Rising from the ashes like a phoenix

Nucleya took to the streets of India in search of the sounds that could help him rebuild his career. Be it horror films, band baaja or fireworks, Nucleya grasped at every sound – it was Indian street music that finally became his beat. The tempo started to soar and Only Much Louder (OML) took him in and repackaged him as Nucleya. His first EP Koocha Monster was launched at a Ganesh Chaturthi procession and another at a stadium with 10,000 fans, making it the country’s largest sellout by an indie act.

"I consider my music to be Indian street music, but just produced electronically and I think launching my first full album there [during visarjan] really represented it in the best possible light. Looking back, it’s a little hard to believe that it actually happened and that it happened at the scale that it did. It was just a crazy idea we had and seeing it come to fruition and having the impact it did is very rewarding," he told First Post.

With songs like Bass Rani, Laung Gwacha, Mumbai Dance, Nucleya became the biggest EDM phenomenon in India that the youth connected with. From performing live in front of large audiences in the UK and Mexico to opening for David Guetta's Goa Sunburn Festival to headlining NH7 Weekender in Pune, Nucleya cracked the code and how. If he has Global Indian Music Award for Best Electronic Single to his credit, he also has spread his wings to Bollywood with Let's Naacho from Kapoor & Sons and Paintra from Mukkabaaz. The music composer has become a name to reckon with in the independent music circuit, and his popularity is soaring with each passing day.

https://www.youtube.com/watch?v=l12_JIQ2TqA

His international collaborations with American EDM band Krewella and music DJ trio Major Lazer have put his music on the international map.

Carving his space in India's NFT market

In 2021, Nucleya jumped onto the bandwagon of digital assets. In what could be called India’s largest NFT drop on Wazir X (a crypto exchange that launched an NFT marketplace), the music artiste collaborated with Ritviz for the first time for their latest album Baraat, making them the first Indian creators to auction digital tokens. The 60 NFTs released between August 15 and October 3, 2021 are a mix of iconic photographs, artworks, personal artifacts and limited-edition art pieces.

"The way music is consumed has changed so much over the years and it’s imperative for us as artistes to stay ahead of the curve by developing new and exciting ways for us to engage with our audiences. NFTs are a disruptive way for artistes to put themselves out there and build on relationships with their fans, and how artists use this new medium will definitely be exciting to watch," said Nucleya.

Nucleya | Global Indian

His music over the years has become a phenomenon, and it was this that attracted Marvel Studio. From a musician who rose like a phoenix from the ashes to making music for Spiderman, Nucleya has come a long way in the journey and is an inspiration for millions of people.

  • Follow Nucleya on Instagram

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t & Heal[/caption]

It took lots of time and effort for Elwinder and his family to ensure a coordinated care solution handholding in every single health intervention of his father. With the right support, the senior Singh regained his health, and at the same time, the seed of a different career path germinated in Elwinder’s mind. He was just back after completing his bachelor’s degree from the University of Warwick, London, and was working at Roger Berger, Malaysia during that time.

Stumbling upon a vision

India, the country of Elwinder’s family’s origin, enjoys a very special place in their hearts. Challenges while dealing with his father’s ailments led Elwinder to think hard about how distressing it might be for many people back home to tackle patient care, right from obtaining the correct advice, to running from one specialist to another for the appropriate treatment. in a country with a population of 136 crores.

Struck with the desire to do his bit and weighing the possibilities of a successful health venture, he made a move to India. Thus began the journey of Connect & Heal which stands by its vision to ‘deliver healthcare with empathy.’

India provided a platform to make a difference

“In India and other emerging markets, the scale of fragmentation in healthcare is amplified,” says the Malaysia-born entrepreneur. While brainstorming all aspects before making the big move, Elwinder identified the huge potential to touch lives and make a difference in the country.

“We are four partners and the CEO of the organisation, Sanjay Vinayak has 20 years of experience working in India,” tells Elwinder emphasising how putting the plan into action in a country where he hardly knew anybody, except a few distant relatives, became possible.

[caption id="attachment_27966" align="aligncenter" width="854"]Indian Entrepreneur | Elwinder Singh | Global Indian Galveender Kaur, Sanjay Vinayak, Prashant Kashyap and Elwinder Singh, founders, Connect & Heal | Picture courtesy: Business World[/caption]

Connecting the dots

The fact that his sister Galveender Kaur, a former investment banker, joined hands as a co-founder in taking forward Elwinder’s purpose in life made things brighter.

“Starting in 2016 with Mumbai, Connect & Heal now has a pan-India presence in 300 cities,” informs the entrepreneur whose healthcare venture has touched six million lives so far. The organisation has been providing last mile delivery of healthcare in not just big towns, but also in far-flung areas. Choosing the B2B route, it runs 250 plus on-site clinics in tie-up with one of the largest employers of India to manage primary care of their employees and their families.

“We are also the country’s largest network of private sector ambulances on an aggregated model to bring down response time in navigating emergencies,” he informs. Connect & Heal is currently serving 8,000 pin codes for home delivery of pharmacy and diagnostics services.

Enjoying the new phase

Elwinder’s transition from coming to India rarely during his childhood to living in the country as its resident and enjoying its myriad vibrant hues, is something that he dearly cherishes. “Work has led me to travel to different parts of India and experience it in the true sense, he says,” with a smile.

https://www.youtube.com/watch?v=m0X2t6nqRI8

 

Catering to the healthcare needs of the country during the pandemic as a health warrior has been an exhilarating experience for the young entrepreneur, who has made it to 2022’s Forbes 30 Under 30 list. Talking about the peak time of the pandemic, he mentions, “Crisis is opportunity to serve and find a solution.” Swearing by the powers of health-tech, he remarks, “Technology stepped up to bridge the gap that was created by the lockdown.”

Basking in entrepreneurship 

 “Things do not always happen according to plans but being able to adapt, having plan B, and being quick on the feet to navigate the situation is what it takes,” he says talking about his success as an entrepreneur. “I am blessed with a good team,” he adds.

Connect & Heal’s thousand-plus strong team size combines non-medical and medical service-providing partners committed to improving the overall health outcome for patients through primary care, preventive care, emergency assistance, covid assistance, and hospitalisation assistance. “We are in midst of unveiling a top-of-the-line technology platform which will get rolled out very soon,” informs the young entrepreneur, whose went to a Malay-medium school. “My Hindi is reasonably good now and I am catching up with Punjabi, quite well,” he signs off with a smile.

  • Follow Elwinder Singh on LinkedIn

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Priyanka Das Rajkakati: India-born scientist merging science with art

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27" height="310" /> Priyanka Das Rajkakati is a space scientist.[/caption]

This Global Indian, who has made it to the Forbes 30 Under 30 list, for her work in science and innovation is one of the most promising scientists in the field of space. But Priyanka took a while to find a balance between the two things that she loves the most to reach the top.

Torn between science and art

Originally from Assam, Priyanka grew up in Delhi and had her heart both in science and art. If the colours and designs fascinated her, she was equally captivated by the stars and the moon. It was hard for her to choose between the two as she loved them equally. So, when she decided to graduate, Priyanka found herself in a fix. While she did graduate in Physics from St Stephens College, she had almost come close to studying product design at the National Institute of Design, Ahmedabad. She did attend NID for a month but something gnawed within her. She was unable to shut down her equally strong calling for science, so she left her creative journey to jump onto the bandwagon of science.

After completing her graduation, she moved to France at 21 to explore new horizons, learn a new language and eat French food. In between, she joined Ecole Polytechnique in France where she did a double master's in Artificial Intelligence and Aerospace Engineering.

[caption id="attachment_15877" align="aligncenter" width="573"]Priyanka Das Rajkakati Priyanka Das Rajkakati is a space scientist and an artist.[/caption]

Dreams of entering the space

Priyanka, who was always interested in space, knew that her next step toward her dream was a degree in Aerospace Engineering for which she enrolled in the ISAE-Supaero.

This helped her bag an assignment to work for the satellite navigation wing of Rafale Fighter Jets of France. While pursuing her Ph.D., she contributed her expertise in satellite navigation for the French Defence Company, Safran. Not just this, she even constructed a micro-satellite in Paris. In 2018, she added another feather to her cap by becoming the ambassador of 'For Girls and Science' to inspire scientists of the future. Talking about the initiative, she said, "As part of the programme, we meet middle school and high school students, and through talks and presentations, we try to clear the misconceptions about scientists and women in science."

[caption id="attachment_15860" align="aligncenter" width="759"]Priyanka Das Rajkakati Priyanka Das Rajkakati experiencing zero gravity.[/caption]

The very next year brought another opportunity as she became one of the youngest women of Indian origin to be selected for the fifth edition of Homeward Bound, a global initiative that conducts leadership expeditions for women in science to Antarctica. A stepping stone to her dream of being an astronaut, the programme provided her with the perfect training. Priyanka, who dreamt of exploring space, soon co-founded The Exploration Company which develops and operates Nyx, a modular and reusable vehicle that can be refuelled in the orbit and carries cargo.

Very moved to share this first image of our gallery on the @Space_Station - 65 artworks (incl. mine - and hand-drawn so some of my skin-cells are now in space?!)
Congrats and thanks to the team, the artists and @Nanoracks !

+: https://t.co/JtOcHfStU4#spaceart #spaceexploration https://t.co/MmJzbvz0G8

— Priyanka D. Rajkakati 🚀 (@PriyankaSpace) March 7, 2022

Artwork in space

The scientist is also an artist who explores the art-science harmony through exhibitions and residencies, drawing inspiration from mathematics, space, scientific projects, travel, and Indian roots. "When I discovered that one of the angles of an obsession of mine is Space, which is, in fact, a highly interdisciplinary field, I finally found a valid context for experimenting with Art and Science," she said. She sent her artwork to the moon in a compact form in 2022.

Called Bhedadipika - an illustration of duality, her artwork is inspired by her Indian roots and Vedic influence. "It is to showcase to the world that art and culture are core elements of humanity. Future human settlements in space, if we ever reach such a stage, will therefore also require us to integrate art and culture to have stable and functional space societies," added the scientist whose artwork includes two objects: a strip of paper with hand-drawn phases of the moon coated with phosphorescent ink, with the word ‘Moon’ written in Indian and European languages and a 4 GB nanochip comprising artistic simulations coded using the software.

[caption id="attachment_15862" align="aligncenter" width="630"]Priyanka Das Rajkakati Artwork by Priyanka Das Rajkakati.[/caption]

Priyanka is one of those rare scientists who have beautifully fused science with art and is keen to collaborate with people from the arts for a holistic space explorative path. She is an inspiration for many women who are looking to immerse themselves in the field of science but also keep their creativity intact.

  • Follow Priyanka Das Rajkakati on Twitter and her website

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From Kerala to the Met Gala: Neytt by Extraweave merges tradition with innovation

Amidst the glamour of the Met Gala 2023, one Indian brand's contribution quietly stole the limelight—the opulent, cream-coloured runway carpet stood testament to Kerala artisanship - a sustainable, custom-designed and hand-painted tribute to fashion icon Karl Lagerfield. When Sivan Santhosh, founder of Neytt by Extraweave, first heard the brief, he was doubtful. A white carpet was a very unusual request. But they got to work, taking two months to perfect the beige-toned creation, ‘made with love’ from Kerala, India. The white carpet was manufactured by Neytt and then sent to New York, where it was hand-painted by designers associated with the Met Gala. "We have worked with a company called FibreWorks, which is associated with the Gala," Sivan tells Global Indian. "The order came through them." "We are a fourth-generation, privately owned family business," Sivan says. "My great-grandfather started the business in 1917 and called it the Travancore Mats and Matting Company." Kerala had begun manufacturing coir mats, matting and floor coverings in the mid-19th century, when an Irish-born American named James Darragh set up the first factory in Alleppey in 1859. Enterprising Keralites soon caught on, with Sivan's great grandfather among them. "Extraweave was founded by my dad," he

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he first factory in Alleppey in 1859. Enterprising Keralites soon caught on, with Sivan's great grandfather among them. "Extraweave was founded by my dad," he says. "We went from coir foot mats to working with jute to make rugs." In 2020, Sivan and his wife founded Neytt by Extraweave, a high-end, high-fashion designer brand that works with some of the top brands in the world - apart from being a long-term supplier to IKEA (in Sweden), they have also worked with Ralph Lauren Homes, Crate & Barrel and Pottery Barn.

[caption id="attachment_39278" align="aligncenter" width="648"] The Met Gala carpet, designed by Neytt by Extraweave.[/caption]

Furthering a rich family legacy

"When my father began Extraweave in the early 2000s, there were lots of challenges," says Sivan. He speaks to me from the Neytt headquarters in Alleppey, as machinery from the factory hums loudly in the background. This machinery, he says, only found its way to their manufacturing process in the early 2000s, when the imports were regularised. Before that, when his grandfather and uncles ran the business, the mats were woven by hand, or through the use of manual looms. "It was only in the 2000s that we could automate the process," Sivan explains. It also allowed them to diversify in terms of material - they went from coir to jute, sisal, water hyacinth, linen and hemp.

Although he grew up immersed in the family business, Sivan didn't graduate from high school with a plan. He decided to study computer science engineering in Vellore, going on to work for two years at a software company in Chennai. "I didn't really know what I wanted at the time," he says, in response to my look of surprise. "Engineering and medicine were the most chosen career options and since I was quite savvy with computers, I thought it would be a good idea. I did always know I would go into business at some point, though."

After two years at BNY Mellon in Chennai, Sivan felt it was time to return to the family business. "I wanted to learn how everything worked," he said. His father was clear that he should learn the business from the ground up. "I didn't believe in sitting in a chair when I don't know what's happening the floor." Sivan would interact with the workers, go to the loom and learn whatever he could from scratch. By the end of the third year, he was heading the Purchase Department.

[caption id="attachment_39279" align="aligncenter" width="549"] Sivan Santhosh and Nimisha Srinivas[/caption]

Neytt by Extraweave 

After this, Sivan headed to Babson College in Boston, one of the city's top entrepreneurship schools. "I spent some time in Boston working for a startup but my wife and I had lots of ideas about what to do with the business," he explains. In early 2019, they returned to India, all set to start something of their own. "The pandemic kind of helped us," he says. "We were able to do a lot of market research and create a structure." That was the start of Neytt by Extraweave.

The company did very well, quickly. In 2016, Neytt produced a rug for the White House, for a special event during a head of state visit. They have supplied to IKEA for seven years - "We produce their rugs, floor mats, carpets and the sisal scratch mats for cats, which are among IKEA's top five most popular products worldwide," Sivan says. The products are made in Kerala and shipped to the IKEA headquarters in Sweden, from where they are distributed. They have also worked with the Taj Hotels in Andaman and Mumbai's Soho House.

The sisal story  

Only two companies in India, Neytt being one of them, that work with sisal, a durable, white fibre found mostly in East Africa, which they import from countries like Tanzania and Madagascar. "It's mostly white in colour, very long, strong and durable," Sivan explains. The fibre is imported in the raw form and is converted to the yarn stage at the Neytt factory. The yarn is converted to bobbins and fed into the loom, which weaves rolls that are around five metres in width. "The machine defects are corrected by hand by our skilled artisans," he adds.

Derived from the bark of the Agave plant, which grows mainly in East Africa and also in Brazil, sisal is known for being durable and eco-friendly. In South America, the sisal tradition goes all the way back to the Aztecs and the Mayans, who, it is believed, used it to make fabrics and paper. From there, sisal cultivation spread to the Caribbean islands, Brazil and Africa.

Celebrating South India, supporting local communities

As they studied the market, they realised that traditions from North India dominates the world's perception of Indian crafts, from Jaipur rugs to Banarasi silk and Lucknow Chikankari. "There are lots of design elements and craftsmanship in the South but nobody knows about that, apart from South Indians." Celebrating South Indian design is one of their core philosophies - they use exotic, sustainable raw materials like sisal, lyocell and linen, to bring out design elements from Kerala, Tamil Nadu and Karnataka.

In 2018, they produced a collection of custom-designed rugs that used elements from the major floods that had taken place that year. They paid tribute to the everyday, unsung heroes, who had braved adversities during the devastating floods. That design won the Elle Deco International Design Awards.

"We also did a collection on Kerala's boat races," Sivan says. For that, the design team sat down with the participants of the races, to understand what matters to them when they race. "The rhythm and synchronisation are crucial, the musical instruments and the songs they sing as they row, the instruments they use and the role that each person plays on the boat - we incorporated these elements into our designs," he explains. From the goats that walk around in Fort Kochi, its iconic doorways and window frames, to the mundu - traditional elements from Kerala's culture are an important part of Neytt's designs.

It also extends to employing locals - 98 percent of the 700-member team are from the area. Nearly 50 percent are women - "Weaving has always been a predominantly male domain, so we try to empower women through leadership roles and in traditional manufacturing roles."

When tradition meets innovation

[video width="1152" height="720" mp4="https://stage.globalindian.com//wp-content/uploads/2023/05/neyyt.mp4"][/video]

Video: Neytt

Neytt by Extraweave's ascent in the world of high-end design and manufacturing is a remarkable story of entrepreneurship, innovation, and the melding of tradition with contemporary requirements. Founded by Sivan Santhosh and his wife, the Kerala-based brand leverages the legacy of his family's involvement in the coir industry to create distinct, sustainable products that have found their place in prestigious venues, from the White House to the Met Gala. Embracing new materials and automating processes have been instrumental to their growth.

Moreover, the commitment to celebrate and preserve the lesser-known South Indian design elements and their strong community involvement, particularly towards female empowerment, underlines their vision. The story of Neytt by Extraweave attests to the endless possibilities when rich cultural heritage is combined with innovation and sustainability, and how one small family business from Kerala can make a significant mark on the global stage.

  • Follow Neytt by ExtraWeave, and Sivan Santhosh on Instagram.

 

Story
Lodhi Art District: India’s first open gallery is a celebration of street art

(September 19, 2021) The sun is peeping through the curtains longing to know if 20-year-old Manish Singh is happy to bask in its warmth. It finds him languidly sprawled on his bed, listening to the commotion outside his quiet neighborhood. Armed with tripods and light reflectors, a string of chirpy photographers and his Indian art have momentarily taken over the colossal wall art right outside his block. Resting against the metal door of his ground floor house in shorts and blue t-shirt, Singh finds himself gazing at a new bunch of visitors every few minutes admiring the breathtaking murals in the leafy lanes of his colony. "This is a common sight now. So much has changed in Lodhi Colony, all thanks to these murals. A few years ago, we were just another residential colony but now the art has given this neighborhood a fresh lease of life. People from all walks of life often find themselves admiring these murals that have made Lodhi Colony quite popular," says Singh, a Delhi University student. Pop colors, asymmetric patterns and thought-provoking themes is what draws hundreds of Dilliwallas to one of the hottest spots in the capital. A true celebration of street Indian

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often find themselves admiring these murals that have made Lodhi Colony quite popular," says Singh, a Delhi University student.

Pop colors, asymmetric patterns and thought-provoking themes is what draws hundreds of Dilliwallas to one of the hottest spots in the capital. A true celebration of street Indian art in its purest form, Lodhi Art District is an open art gallery that has grabbed the attention of every art lover.

[caption id="attachment_10554" align="aligncenter" width="1007"]Indian Art | Lodhi Art District | Indian Street Art | Global Indian Gupt Dwar mural made by Singaporean artists Yok and Sheryo[/caption]

Nestled between the hip Meherchand Market - that's lined with designer boutiques and eateries on one side - and the unadorned modest shops of Khanna Market on the other, Lodhi Colony is the last residential area of Lutyens Delhi to be built by the British. The soaring arches and the plain tall walls of these two-storeyed structures have turned into the perfect canvases for artists from across the globe to splash their creativity, all thanks to St+Art India Foundation, the NGO behind the government colony's glammed-up avatar.

What began in 2015 as a three-wall experiment has now taken over the seven-kilometer area of Lodhi Colony that's adorned with some of the best public Indian art in the city. The idea of challenging the conventional notion of practicing art and encouraging a culture where artists are making cities their studio is what made St+Art Foundation take their first big step into street art. "For the longest time, art environment seemed to have a high gaze. The idea was to take art out of gallery spaces and bring it closer to the community. When we first began the project, we worked with the community asking them what it was that they would want to see and how they wanted to see it. We engaged with the community to find its pulse and then translated it into art work," says Arjun Bahl, co-founder of St+Art India Foundation.

[caption id="attachment_10555" align="aligncenter" width="1007"]Indian Art | Lodhi Art District | Indian Street Art | Global Indian Trans Lives Matter by Aravani Art Project[/caption]

With art mostly restricted to closed spaces, St+Art Foundation has been on a mission to make it accessible to the common people. "People are often intimidated at the thought of visiting an art gallery. It's the elite that has dominated art spaces but we wanted to change that by bringing inclusivity. This idea led to the birth of St+Art Foundation. Initially, when we started the journey of bringing art to the people, it was without any formula. But a year and a half into it, we started looking at the city as an organism that is fragmented and diverse," Giulia Ambrogi, co-founder and curator at St+ Art India Foundation chimes in.

This impressive initiative of bringing Indian art to the people gave birth to Lodhi Art District that now has over 50 murals. If one wall has graffiti artist Harsh Raman Singh Paul's Crazy Katha Twins bringing alive the beautiful amalgamation of Kathakali and street art, another has the endangered Asian elephants painted into Lodhi Colony's landscape by Majili Art Forum. "Each wall has a locally-rooted meaning. We invited artists from different genres as diversity was the key element in the project," adds Ambrogi, who joined forces with Bahl and three others to launch the Indian street art movement.

[caption id="attachment_10559" align="aligncenter" width="1007"]Indian Art | Lodhi Art District | Indian Street Art | Global Indian Gracious Heritage by Majili Art Forum[/caption]

Every corner of Lodhi Colony holds a surprise for its visitors. If one turn leads you to a mother figure with diverse manifestations, the other draws you in by being a reminder of our flawed relationship with Nature. It's the mesmerizing fusion of color, patterns and themes that have enveloped the streets of Lodhi, all thanks to a wide array of home grown and international artists. It's their brush strokes that have cast magic on the otherwise plain walls bringing them alive.

If New Zealand artist Aaron Glasson's The Sacrosanct Whole is a tribute to the Indus Valley civilization, Colors of the Soul by a Mexican artist Sankoe signifies the diversity of the people of Lodhi Colony. "We keep in mind the characteristic of the space and bring in artists who can activate a dialogue. Every art work should make you feel. We try to create an orchestra with the sound of the city, the imagination of the artists and the love of the people," adds Ambrogi.

[caption id="attachment_10560" align="aligncenter" width="1007"]Lodhi Art District The Sacrosanct Whole by New Zealand artist Aaron Glasson.[/caption]

 

[caption id="attachment_10561" align="aligncenter" width="1007"]Lodhi Art District Colors of the Soul by Mexican artist Sanoke.[/caption]

One such mural that is typically Dilli finds itself tucked in the beautiful lane of Block 13. With a balloon seller on one side, a mithaiwali on the other, and a cow in between, this wall art by Singaporean artist Yip Yew Chong is an appealing homage to Lodhi Colony. Ambrogi, who learnt about Chong on her visit to Singapore in 2017, knew that she had found the perfect artist for the Lodhi Indian art project. "His work is not predominantly featured online. But the moment you step into Singapore, you get to see his work almost everywhere. When we asked him to paint for us, he walked around the entire colony to get a feel of the place and ended up making this wonderful mural which is so Delhi," recalls Ambrogi.

For her, art is much more than colors and designs. It is something that stirs up something inside of you, and to create the right impact she patiently spends hours looking for the right talent. From keeping herself updated on the emerging new artists to calling out for talent on Instagram, Ambrogi is always on her toes to add something new to the street art movement.

[caption id="attachment_10562" align="aligncenter" width="1007"]Lodhi Art District Ode to Feminity by Mumbai artist Sajid Wajid Sheik[/caption]

When Lodhi Art District was in its nascent stage, it was the sheer beauty of the colony that grabbed her attention. "Being the last colony in Delhi to be built by the British, the houses have a certain charm to them with their soaring arches, the tall walls, courtyards, and beautiful sidewalks. So while crossing the area many a times, it stayed with us since it isn't a gated colony it is accessible to people. Since the area belongs to the government, we found it to be clean and without any signboards. A perfect haven for art lovers without any sort of distraction," says the curator.

[caption id="attachment_10649" align="aligncenter" width="497"]St Art Foundation | Global Indian Thanish Thomas, Arjun Bahl, Giulia Ambrogi and Hanif Kureshi are the co-founders of St+ Art India Foundation.[/caption]

It's been six years since this mega project was launched and the journey has been quite a roller coaster for the Foundation, for it had to face a few challenges to start something that was unheard of in Delhi. Bahl reveals, "There were initial hiccups as nothing on this scale was done in Delhi. It took us a while to understand under whose jurisdiction Lodhi Colony fell and from whom we needed to seek permission. While there was initial hesitation things started falling in place once they understood the purpose of the project."

[caption id="attachment_10563" align="aligncenter" width="1007"]Indian Art | Lodhi Art District | Indian Street Art | Global Indian
Nature's Arch and Visions of Altered Landscapes by Canadian artist Li-Hill[/caption]

With the pandemic putting the entire world in lockdown, things started to look a bit awry for Lodhi Art District. With no new murals for a while now, Delhites are waiting with bated breath to see some new art pop up on one of the walls. Bahl is feverishly working with his team to pack a surprise soon as he promises to restart work at Lodhi Art Colony by October 2021. "We would be doing more work in Delhi. In fact, we have plans for restoring the art that has been marred by the weather. We are coming soon. Hang in there."

 

 

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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