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Monica Saigal Bhide | Global Indian
Global IndianstoryFor ‘A Kiss in Kashmir’: Writer Monica Saigal has all the ingredients to spice up your life 
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For ‘A Kiss in Kashmir’: Writer Monica Saigal has all the ingredients to spice up your life 

Written by: Vikram Sharma

(April 28, 2024) Engineers make for terrific writers. Monica Saigal is proof enough. While her passion for writing has always been paralleled by her love for food — a sentiment deeply rooted in her family’s culture, it is Monica’s structured thinking process, analytical skills, and a methodical approach that breathes life into her work. “Stories don’t just captivate but also foster understanding and connection across cultures,” smiles Monica Saigal, one of the most illustrious figures in the realms of food writing and storytelling, as she settles down for a chat with Global Indian.

From culinary arts to fiction and inspirational literature, Monica has authored 12 books spanning genres — a journey that encapsulates a remarkable blend of perseverance, creativity and cultural exploration. The US-based author, who is also a brand strategist for a tech firm, is presently basking in the success of her latest book, A Kiss in Kashmir, which has resonated with audiences across the globe. Her books on food have received recognition from culinary stars like Padma Lakshmi and Vikas Khanna, who even named a dish at his new restaurant after Kiss in Kashmir. Monica has also spoken on NPR, at The Smithsonian, and Yale University.

‘A Kiss in Kashmir’

Monica Saigal Bhide | Global Indian

Monica Saigal, author, A Kiss in Kashmir

“A Kiss in Kashmir is not just a novel, it’s a reflection of my belief that love knows no age, says Monica. The inspiration for this book came from a desire to challenge societal norms that often confine romantic tales to youthful protagonists. Set in Kashmir—a place etched in her memory by Bollywood films that have long since depicted it as a paradise of love—the story features Sharmila and George, who discover that their sunset years can be just as vibrant and filled with passion as their youth.

The author feels that Kashmir, with its surreal beauty and tumultuous history, acts not only as a setting but as a character that parallels the complexity and depth of mature love. “I started writing this book with the intention of capturing the essence of rediscovering love, inspired by those who dare to embrace their hearts’ desires regardless of their age,” she informs.

This novel, says the author, champions the idea that true affection and companionship are boundless, welcoming everyone with open arms, at any stage of life. “It’s a narrative that I hope encourages readers to look beyond the conventional and celebrate love in all its forms.”

While each of her 12 books holds a special place in her heart, A Kiss in Kashmir stands out for its deep connection with her readers and its exploration of themes close to her own experiences and values.

Creative family 

Born into a creative family in Delhi, Monica Saigal’s childhood was steeped in storytelling and gastronomy. From a young age, Monica was immersed in a world where spices were not just ingredients but treasures that came with stories about freshness, origin, and the magic they brought to each meal.

Growing up listening to her grandmother’s rich tales, she would help her mother in the kitchen, where she expertly crafted each dish. Her parents, both naturally gifted cooks, were her first culinary mentors. “My father excelled at grilling on a makeshift hibachi on our balcony, turning simple prawns into exquisite feasts, while mother crafted curries that perfectly balanced spice and flavor,” recalls the author, who is now based in Washington, DC. Her father, an engineer, was also a passionate poet who shared stories of his travels from the gardens of Paris to the cafes of Beirut, instilling in her a profound love for narratives and adventure.

Growing up, food was more than sustenance, it was a means of connection. “I remember preparing a grand lamb curry for my parents’ anniversary when I was just ten, feeling the joy of sharing through food,” smiles the mother of two. This foundation of creativity continued to flourish when her family moved to Bahrain during Monica’s teenage years. There, she attended the Indian School, where she engaged deeply in debate teams and public speaking, setting the stage for her future in storytelling.

Education in US

Monica’s academic journey led her to pursue an engineering degree from BMS College in Bangalore, followed by master’s degrees in information systems from George Washington University and Lynchburg College in the United States. “These academic experiences provided me with a structured thinking process and analytical skills, which later helped in my writing and culinary explorations.”

She describes her educational experiences in the U.S. as eye-opening and formative. “Attending Lynchburg College and George Washington University exposed me to a diverse array of perspectives and broadened my understanding of the world,” says Monica, who was 20 when she went to the US.

Following her passion

“My shift from a secure career in engineering to the uncertain world of writing was catalyzed by a personal tragedy—the sudden death of a close friend,” informs Monica. This loss prompted a profound reevaluation of her life’s direction. Although engineering provided a stable livelihood, it was writing that truly captured her heart.

This transition was not easy; it involved navigating the complex landscape of publishing with no prior experience in the field. “However, the challenge was invigorating and fulfilling, marking the beginning of a successful career in writing that has allowed me to connect with audiences around the world through my stories and culinary adventures,” says the writer.

Food writing

Cooking became a way to bring people together, to share stories and experiences. “This connection deepened as I grew, intertwining my love for writing with my culinary endeavours.”

Her professional foray into food writing began after she stumbled upon eGullet, an online forum for food enthusiasts. “This community became my haven, a place where I could discuss and write about food,” says the 54-year-old. Despite her initial hesitations, Monica’s contributions drew positive attention, leading to an invitation from eGullet’s founders to write an article. This opportunity marked a pivotal moment, affirming her ability to resonate with others through her culinary stories.

 

View this post on Instagram

 

A post shared by Monica Saigal (Bhide) (@monicasaigalbhide)

The positive feedback she received fuelled her journey, leading to formal opportunities in food writing. Her work culminated in the publication of several cookbooks, including Modern Spice, which featured a foreword by Mark Bittman of The New York Times. This book was later released in India by Random House, marking a significant milestone in her career. “Each step in this journey has not only been about exploring food but also about rediscovering and asserting my cultural identity through the universal language of cuisine,” says Monica.

Some of Monica Saigal’s notable works include Read, Write, Reflect (2018), which explores the therapeutic benefits of writing, and The Soul Catcher (2021), a narrative that delves into spiritual and mystical realms. Her culinary books, like Modern Spice (2009), offer a contemporary take on traditional Indian flavors, blending the old with the new in exciting, accessible ways.

Monica’s book A Life of Spice too was well received. She says it’s a book about her torrid romance with food. “The book captures the delights of cooking as wooing and food as nurturer, as well as the sadness of the heartbreak kitchen,” says Monica, whose essays have been included in Best Food Writing 2005, 2009, 2010 and 2014 as well.

Praise from Padma Lakshmi  

Indian-American author, model and television host Padma Lakshmi featured Monica Saigal’s first major cookbook — Modern Spice — on Newsweek.com and called it the “best book ever.”

The cookbook which included a variety of recipes like the Pomegranate Shrimp, Paneer, Fig Pizza, and Coriander-and-Fennel-Crusted Lamb Chops, showcased her innovative takes on traditional flavors. “It underscores the impact of my work and reminds me of the powerful role that food and storytelling play in connecting and inspiring people across different cultures and communities,” says Monica about praise from Padma Lakshmi.

Chef Vikas Khanna names a dish

Monica Saigal with Chef Vikas Khanna

Celebrity Chef Vikas Khanna, who also happens to be her friend, too has praised Monica’s work. “He provided a glowing endorsement of my novel (A Kiss in Kashmir) which not only helped elevate the book’s profile but also brought it into the culinary world in a unique way,” says Monica.

In a heartfelt nod to their friendship and the themes of her book, Vikas named a dish after the novel at his new restaurant, Bungalow, in New York City. “The recognition from such esteemed figures as Padma Lakshmi and Vikas Khanna has been incredibly affirming.”

Recognition as a writer

Monica has also graced platforms such as NPR, the Smithsonian Institution, Georgetown University and Yale University. “Having the chance to speak and present at these institutions has been the highlight of my writing career. Each lecture and classroom discussion has opened up new perspectives and challenged my own views, enriching my understanding of the world,” she says.

In these diverse settings, she not only shared her knowledge and stories but also learned so much in return. “Every conversation has been a lesson in empathy and the universal human experiences we all share—our hopes, our fears, and our dreams.”

Corporate world

Before dedicating herself fully to writing, Monica gained valuable experience in the corporate world at Ernst & Young and Hewitt Associates. “These roles honed my analytical and strategic skills, which proved essential when I ventured into publishing,” says Monica. Managing her own publishing business for 14 years provided insights into the literary world, preparing her for the various challenges and opportunities that would come her way as a writer.

In her current role as a brand strategist, Monica uses her narrative skills to craft compelling stories that highlight their innovations and the impactful work of her team, informs Monica, whose daily routine involves curating content, strategising social media outreach, and hosting the company’s podcast.

She says this role blends her love for storytelling with her expertise in strategy, allowing her to reach a wide audience and impact the tech community positively. “I work by day for the company and by night for myself as an author,” she smiles.

 

View this post on Instagram

 

A post shared by Monica Saigal (Bhide) (@monicasaigalbhide)

What’s next?

This October, Monica is releasing a children’s book with Random House, designed to captivate young minds with enchanting illustrations and engaging narratives that spark imagination and curiosity.

“Following that, I am working on another romance novel, set to be published next year, which will further explore themes of love, resilience, and the human condition,” informs the author adding the two projects are a continuation of her lifelong passion for storytelling and a testament to her commitment to touching lives through literature.

Creative Bee

Alongside her writing, Monica has been exploring other creative avenues like painting, which she says is an exhilarating way to express herself in a new medium. “I’m also learning the art of making Turkish lamps, which has been both challenging and rewarding,” informs Monica, who is also passionate about teaching and is currently developing a new writing workshop designed to help participants explore their inner selves and discover their soul’s purpose through creative writing.

“We’ll be incorporating various healing modalities to support this journey, aiming to provide a holistic approach to personal and creative growth,” she adds.

  • Follow Monica Saigal on Instagram and learn more about her work on her website.

Bibliography

Inspirational Books

  • In Conversation with Exceptional Women (ebook)
  • Read, Write, Reflect (Bodes Well Publishing, 2018)

Fiction and Short Stories

  • The Soul Catcher (Bodes Well Publishing, 2021)
  • Karma and the Art of Butter Chicken (Bodes Well Publishing, 2016)
  • The Devil In Us (2014)
  • The Soul Catcher (Bodes Well Publishing, 2017)
  • Tattletales (Bodes Well Publishing 2017)

Food Essays and Cookbooks

  • A Life of Spice (2015)
  • Modern Spice: Inspired Indian Flavors for the Contemporary Kitchen, (Simon and Schuster, 2009; Random House India, 2010)
  • The Everything Indian Cookbook: 300 Tantalizing Recipes from Sizzling Tandoor Chicken to Fiery Lamb Vindaloo (Adams Media, 2004)
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  • A Kiss in Kashmir
  • A Life of Spice
  • Chef Vikas Khanna
  • Indian American author
  • Indian food writers
  • Karma and the Art of Butter Chicken
  • Modern Spice
  • Monica Saigal A Kiss in Kashmir
  • Monica Saigal author
  • Monica Saigal Padma Lakshmi.
  • The Everything Indian Cookbook
  • top Indian food writers

Published on 29, Apr 2024

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Art ‘Louvre’: At Purva Damani’s 079 | Stories, art and culture come together

(June 12, 2022) A visit to Louvre - the world famous museum in Central Paris - is sure to leave any visitor spellbound. Purva Damani was no exception. As a 10-year-old accompanied by her elder sister Puja Shah into the sprawling museum, home to some of the best known works of art, the art lover couldn't take her eyes off the masterpieces on display. Keenly observing the exhausting display of artworks, it set her thinking passionately about arts and sculptures. Louvre had left a lasting impression on her mind. She followed it up with visits to the Brooklyn Museum of Art and Metropolitan Museum of Art in New York and Kanoria Centre of Arts in her home town of Ahmedabad in Gujarat. This gave her the chance to dig deeper into the world of art, which eventually became a lifelong passion for Purva Damani. It gave birth to an idea called 079 | Stories – a pulsating art gallery in Ahmedabad, where art and culture is celebrated every day. [caption id="attachment_25668" align="aligncenter" width="422"] Purva Damani is the founder of 079 | Stories[/caption] "My gallery is a platform that brings art and culture together and makes it accessible for people. From young contemporary

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h="422" height="628" /> Purva Damani is the founder of 079 | Stories[/caption]

"My gallery is a platform that brings art and culture together and makes it accessible for people. From young contemporary artists to modern masters of national and international fame and reputation, we have hosted multiple art shows. It is a space that caters to art, design and creativity," smiles Purva Damani, the founder and director of 079 | Stories, in a chat with Global Indian.

Gone are those days when only few people were art collectors. "With an increasing awareness about art among the younger generation, we see many young art enthusiasts investing in art, thus leading to a growing number of new art collectors," informs Purva.

A love affair with art galleries

Born to a jewellery designer mother and a businessman father in Ahmedabad in 1980, Purva completed her schooling from Mt Carmel Convent High School and graduated from the HL College of Commerce, Ahmedabad. But it was her annual visits to the US (being a green card holder) that introduced her to art at a very young age.

"Of course, the Louvre had left an imprint on my mind. However, my mother Ila Vasa and sister Puja, an avid art lover, played a pivotal role in igniting my passion for arts. I used to tag along with them to various museums and art galleries in the US," informs the trained Kathak dancer, who also did her diploma in marketing from the Ahmedabad Management Association.

After her post-graduation in 2003, Purva enrolled for a year in advertising and communications at the Fashion Institute of Technology, New York. "During that time, I worked in libraries and fashion stores and explored a lot about art," informs the 42-year-old, who never felt like settling in the US. "After travelling the world, I realised India is my true home with its rich culture, heritage and strong social bonds. I took the best out of the US and decided to settle here," the art lover adds.

[caption id="attachment_25669" align="aligncenter" width="703"]Art lover | Purva Damani | Global Indian Purva Damani at her art gallery[/caption]

Armed with interpersonal skills coupled with a diploma in Human Resources and Marketing, she joined as a HR consultant in Mumbai before returning to Ahmedabad. Later, she married former national cricketer Kirat Damani, who is now the managing partner with AC Damani and advocates, a prominent law firm in Ahmedabad. However, art was something that was strongly etched in her mind.

Passion turned into profession

Personal tragedy had pushed Purva at her lowest in 2013 after multiple miscarriages. But that’s when she decided to bounce back and conceptualised 079 | Stories. "My idea to follow my passion gave me a new zeal to kick start working towards my goal. The thought of following my passion for art and getting into the art scene struck me while I was dealing with my postpartum depression," informs the art enthusiast.

While she did a thorough research, met different artists, understood their art and mediums and visited art galleries and museums, it was her family's support that propelled her into launching her own art space.

But setting up her art gallery had its own share of challenges - from finalising the design for the kind of art organisation she wanted to represent to setting up the module to the services offered. But after years of hardwork and conceptualisation, the art gallery was launched in 2018. For Ahmedabad, it was a whole new experience as the art aficionados were introduced to an art gallery, workshop space and an amphitheater, all under one roof.

[caption id="attachment_25670" align="aligncenter" width="574"]Art lover | Purva Damani | Global Indian Purva Damani[/caption]

Hosting multiple art shows, plays, musical events including jazz festivals and Sufi music, book reading sessions, pottery festivals and workshops aimed at reviving the dying art of mata ni pachedi – it soon became the most talked-about art galleries in Ahmedabad. In the following years, it hosted the works of artists including Paresh Maity, Jayashri Burman, Mizaffar Ali, Brinda Miller, Seema Kohli and the likes. From modern contemporary to multi-media to sculptures, the gallery has displayed a range of artworks, making a hit among the art aficionados. But why 079 | Stories? “Well, it is the STD code of Ahmedabad!” the art lover smiles.

Making art available to youngsters

Purva is on a mission to make art available to youngsters. "Respect for arts needs to be infused early and its relevance in our life needs to be highlighted," says Purva who believes India has always been a centre of art and culture and is part of everyday life. "All of us need to come together to support young upcoming artists. The awareness among the younger generation is paving the way for more refined art," says the mother of two who has plans to host more exhibitions.

“I want to provide a stable platform for mid-level, young and emerging artists. Promoting affordable art through exhibitions is what I intend to do,” says Purva, a certified healer who practices healing regularly.

[caption id="attachment_25671" align="aligncenter" width="626"]Art lover | Purva Damani | Global Indian Purva Damani with her family[/caption]

Art has often been associated with the rich, and that the notion Purva wants to break. “That is precisely the reason why I am promoting more and more budding artists,” points out Purva, who is on the advisory boards for various institutes and NGOs and is regularly invited for panel discussions on art. Purva feels the art scene has evolved for the better over the years. "Earlier, very few people were art collectors, but that scenario has changed. Now we see more youngsters who are art enthusiasts, and the number is growing,” the art lover says.

  • Follow Purva Damani on Linkedin and Instagram

 

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From Mumbai Streets to North Carolina Eats: Chef Meherwan Irani’s Chai Pani

(October 29, 2023) From chaat to vada pav and more, Chef Meherwan Irani's restaurant chain called Chai Pani, is all about celebrating Indian street food with aplomb. Pani puri, sev puri, dahi puri, vada pav, misal, bhajiyas – sounds like just a streetfood restaurant in India. This menu, however, belongs to Chef Meherwan Irani’s Chai Pani, in America’s Deep South, in Asheville, North Carolina. In 2022, Meherwan’s flagship restaurant in Asheville, Chai Pani, was named Outstanding Restaurant by the James Beard Foundation, in the ‘Oscars’ of the culinary world. “It was jaw-dropping, honestly,” Chef Meherwan Irani smiles, as he chats with Global Indian. “To win the award for the Outstanding Restaurant, where the word Indian doesn’t even figure, was a shock. It means a lot because I got nominated five times for Best Chef but never got to the finals.” What’s more, Meherwan has just signed a deal for a cookbook with Penguin Random House’s division Tenspeed Press. [caption id="attachment_46322" align="aligncenter" width="506"] Chef Meherwan Irani[/caption] Born in Ahmednagar, in Maharashtra, Irani went to the US for an MBA, then lived and worked with companies like Lexus and Mercedes Benz in the Bay area for 12 years. A desire to get

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ion Tenspeed Press.

[caption id="attachment_46322" align="aligncenter" width="506"]Indian Cuisine | Chef Meherwan Irani | Global Indian Chef Meherwan Irani[/caption]

Born in Ahmednagar, in Maharashtra, Irani went to the US for an MBA, then lived and worked with companies like Lexus and Mercedes Benz in the Bay area for 12 years. A desire to get out of the rat race made him and his American wife Molly relocate to Asheville in North Carolina, with their daughter Aria. This was way back in 2009, and it was a move that would forever change the course of their lives; and go on to significantly impact that of others as well.

The co-founder and CEO of the Chai Pani Group of Restaurants, says, “Life in San Francisco was too busy and too expensive. So we moved to North Carolina and having grown up at the hotel my parents had in Ahmednagar, I was familiar with the hospitality business. I wanted to start a restaurant; I made a list of my favourite street food based on what I had eaten in Mumbai and other cities. Then I created dishes, ran focus groups with white Americans for feedback and over a couple of hours one night, I created the entire menu for Chai Pani.”

Chai Pani Time 

Meherwan called the restaurant Chai Pani because the phrase has multiple meanings in Indian culture and many layers, much the way the menu does. It literally means tea and water. While the common association is a small roadside snack with friends, or a small tip to grease the wheels, it mostly signifies hospitality and welcome (offering tea and water to guests in your home)!

Meherwan made frequent trips to India to figure out how the hawkers made bhel puri and other snacks. “There is no culinary school for vada pav, pav bhaji or bhel puri; or chai even. Also, I wanted to create food that was different, but not necessarily an acquired taste. The Indian food at restaurants is often too oily, too spicy and greasy and not how we make it at home. We give it a halka sa touch of spice and tadka and don’t drown it in chilli and ghee. I wanted to create flavour profiles that are universal, combinations that appealed, because with globalised palates, there was less fear of people not wanting to try the unknown.”

Indian Cuisine | Chef Meherwan Irani | Global Indian

Elevating Street Food

Chai Pani essentially serves snacks you could get on the streets of  Indian cities and meals you’d be served in someone’s home — what Meherwan felt were the most under-represented Indian foods in Western culture. Diners craved Chai Pani’s stereotype-shattering food, drinks and service, and this first-of-its-kind establishment has been recognised as sparking a revolution in Indian cuisine in America. He also insists that managing people is an art; one that is diligently taught to staff. He avers, “The philosophy at the centre of Chai Pani, which is the purpose of our existence, is that we don’t serve food, but serve people by serving food.”

Word spread and the local, predominantly white populace started frequenting Chai Pani. Now, every Friday through to Sunday, from 5 to 9 in the evenings, they queue up for pani puri and the restaurant averages anything between 3000 to 5000 of them being sold every week! Other popular items are vada pav, sev puri and dahi puri.

Chai Pani and the kebab and rolls restaurant that followed, Botiwalla, have décor inspired by the Irani cafés one sees in Mumbai. Old Hindi film posters on the walls add a dash of Bollywood, as does the music playing in the background. The atmosphere is mela-like, especially during pani puri time!

What makes this restaurant authentic all the way is Meherwan’s integrity and approach to food. He reveals, “We make the sev in-house, we even set the dahi ourselves for the raita and dahi puri; and teach our staff how to do it as well. We buy puris from Atlanta, from an ex-team member who wanted to start his own business.” The puris, he says, resemble “what you get at the Elco Market pani puri stall [a famous street food place in Bandra, Mumbai] and like them, we too serve our pani cold.” The green chutney is Parsi style and the tamarind chutney reminiscent of Mumbai. The vada pav is served with a mix of chutneys and fried green chillies, just like it is sold on the streets of Mumbai.

[caption id="attachment_46318" align="aligncenter" width="532"]Indian Cuisine | Chef Meherwan Irani | Global Indian Chef Meherwan Irani with his wife Molly, the co-founder of Chai Pani[/caption]

I love my India 

Sticking to his Indian roots, Meherwan also serves Kingfisher and Haywards beer – both Indian brands and Old Monk rum, besides Thums Up. The cocktails here too have Indian flavour profiles, like a gin and cilantro cocktail and the Punjabi Porch Pounder which is gin, sage and Indian spices. The Tamarind Margarita is self-explanatory.

What started as one restaurant in 2009, is today a group of restaurants and includes Botiwalla which serves grilled kebabs, rolls, and more, along with the popular chaat items. Meherwan says, “We didn’t have the budget to expand though Chai Pani was self-funded. Family and friends like family came forward and expressed interest in our expansion plans. If you remember that scene in the movie Kal Ho Na Ho where friends come together to relaunch the Indian restaurant, it was exactly the same with us.”

Spicewalla is their retail brand of freshly crushed spices and blends – over a 100 of them and they include spice blends from across the world.  Meherwan leads a growing team across several locations: Chai Pani Asheville, Chai Pani Decatur, Botiwalla Atlanta, Botiwalla Charlotte, and spice brand Spicewalla, which has two outposts in Asheville and Atlanta.

Intriguingly, although Chef Meherwan Irani is half-Parsi, the menus don’t quite include Parsi dishes, nor do eggs dominate the menu, given how much the Parsis love them. An acknowledgement of his Parsi heritage is the raspberry soda [also made in-house] and the Falooda at Chai Pani. He agrees, “Yes, I did think of including Parsi dishes but other than Kheema Pav, others didn’t work out. I do sneak in the Parsi dishes like Egg Bhurji, Akuri, Dhansak and Patra ni Machchi at special events and galas.”

Indian Cuisine | Chef Meherwan Irani | Global Indian

The Gift of Giving 

Through Chai Pani University, Meherwan and Molly provide formal training in leadership and management skills coaching to managers and employees who express an interest in future leadership positions. In 2018, the University launched an annual programme to send several of their employees to India for cultural immersion. Meherwan explains, “We pay for everything – and we take anything between eight to 15 employees twice every year. They love the visits, and many of them have come with us several times. Some have even learnt how to speak Hindi.”

As part of their visit, the team also goes to the hotel run by Meherwan’s parents. And they unanimously declare that meeting his parents and getting cooking tips from Meherwan’s Parsi mum is usually the highlight of the trip. “My mother is the heart and soul of why Chai Pani exists. Her cooking philosophy is all about balance – tradition and innovation.”

The co-founder couple are generous bosses in other ways too. He reveals, “We give away a certain percentage of our business to our staff – the managers and other employees, every year. That is so they have a sense of ownership. Our daughter Aria is now studying law, and we hope to bring her into the business someday.”

The Iranis also created Chai Pani Giving, an internal foundation dedicated to giving back and supporting causes related to hunger, poverty and socio-economic inequalities faced by immigrants, especially in the service and hospitality business. He says, “We believe that since our needs are taken care of, we need to do the next best thing and help the community. We conduct food drives at shelters for the homeless, provide support for education.” They have sent over 50 kids to school in the last seven years, and several to college.

Indian Cuisine | Chef Meherwan Irani | Global Indian

Global Melting Pot 

Speaking on global trends in Indian food, Chef Meherwan Irani says, “Regionality is gaining prominence. Unlike an all is one approach, the originality of each dish is the standpoint. In Mumbai for instance, there is a cultural coming together that is reflected in food. Take bhel puri – the murmura comes from Andhra, the sev from Gujarat, papdi from the North and chutneys from Maharashtra. But, if you look across cuisines, veganism, conscious eating, giving back to the planet through the way we eat is growing.”

  • Follow Chef Meherwan Irani on Instagram

Reading Time: 5 mins

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How Ajay Jain’s Kunzum bookstores are creating community and culture in New Delhi

During a book launch a few months ago, Ajay Jain ran into a senior citizen who loves books but could no longer read due to eyesight issues. His bookstore also had a college student visiting who loved reading but could not afford to buy them. “The two got talking. Before the evening was out, the former purchased a book for her newly-acquainted reader, ensuring that someone would go to sleep reading a book,” Ajay tells Global Indian. The 54-year-old is an author, photographer, traveler, and founder of Kunzum, a chain of boutique bookstores. An engineer and a management student who graduated from Cardiff University, the entrepreneur set up his chain of bookstores in 2022 and currently operates six outlets in New Delhi. At a time when everyone bemoans the lack of physical bookstores, this enterprising reader has actually walked the talk, creating an atmosphere of reading and a space where people can meet, engage, and build relationships. [caption id="attachment_48094" align="aligncenter" width="537"] Ajay Jain with Javed Akhtar[/caption] The wealth of words An avid reader since childhood, Ajay took to writing books in 2007 (he has eleven published works so far), and while his initial focus was on travel, he expanded his

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2-913x1024.jpg" alt="" width="537" height="602" /> Ajay Jain with Javed Akhtar[/caption]

The wealth of words

An avid reader since childhood, Ajay took to writing books in 2007 (he has eleven published works so far), and while his initial focus was on travel, he expanded his oeuvre to write on personal development, marketing, and fiction too. And this is how Kunzum was born. He shares, “It was the name of my travel blog (Kunzum is a high altitude pass in the Indian Himalayas) and publishing imprint. I set up the Kunzum Travel Café in 2010 to serve as a gallery for my photography and books. We built a community there around events and coffee.”

It was in the aftermath of the pandemic that Kunzum Travel Café was rebranded as Kunzum Books. When the pandemic forced a shutdown, the entrepreneur took it as an opportunity to reflect and recalibrate the bookstore.

Building a community

Since Ajay has been focused on writing books, he understands their importance to society and adds, “I have been disappointed at the dearth of bookshops in India. Especially the ones that make browsing a pleasing experience. And it also made things difficult for authors—how do they promote their books if distribution is scarce? Online platforms like Amazon have their value, but most authors need to face their customers to be able to make an impression.”

Thus, he took the decision to invest in bookshops, despite the uncertainty of the pandemic still hanging heavy. The entrepreneur realized that retail had to focus on one differentiator: experience. He went about building that with a community of authors, readers, editors, designers, and publishers who can come together for the love of books. And with the help of curated lists, book clubs, events, and activities, he created a cerebral space for bookworms.

Breaking barriers in more ways than one, Kunzum Travel Café followed the ‘pay-what-you-like’ model; the idea was to eliminate any entry and exit barriers to the place and give a sense of ownership to guests.

[caption id="attachment_48095" align="aligncenter" width="719"] Kunzum, Delhi[/caption]

At Kunzum Books, Ajay tweaked the model a bit: coffee and tea, along with their secret brownie cookies, are complimentary, but only if people buy a book. He smiles and says, “We still do not sell the coffee. If you want a cuppa at Kunzum, you have to buy a book. It’s become a talking point and another idea that is shaping the culture called Kunzum.”

Going against the tide

While bookstores are closing in India, one wonders what pushed Ajay to start not one but six stores! “Because someone had to,” he deadpans and answers, “not as charity, but as a venture for profit. So it sustains. A good and useful idea cannot be allowed to fail. But it’s a business with a cause. Bookstores are repositories of our culture, our values, our ideas, our stories, and our literature. They shape the character of who we are as individuals and as a society.”

The road to success is challenging, especially in the business of bookstores. Ajay nods and adds, “People. That is the single biggest challenge for any business, but more so for small and medium enterprises. Since capital is always limited, one cannot burn cash, and finding the right personnel is also not easy.”

One of the biggest problems with physical bookstores is the heavy discounting online players offer. Physical bookstores cannot compete with price cuts on Amazon, the only book e-commerce player of note. The entrepreneur is cognizant of this discrepancy and adds, “Publishers can plug this—they can impress upon Amazon to eliminate discounts and hold back supplies to offending vendors on the site. If they have the will, they can do it. With a level playing field, customers would any day prefer to pick up their books from a physical store.”

Facing all of these challenges is not easy. But Ajay is not one to give up easily. Kunzum bookstores are a haven for those who want a respite from the endless materialism of modern-day life. Their pre-loved book selection, the lovingly curated store, and the passion of the founder make it a cozy and welcoming space.

Ajay recounts a meeting with an elderly woman who visited the store with her daughter and two granddaughters. "Even at 90, she cannot sleep unless there are at least 3–4 books on her bed," Ajay smiles. Experiences like these motivate the founder to put more energy into his belief that bookshops are vital to shaping the culture and character of societies and individuals. He adds, “This belief has driven us to invest in such community spaces and thus do our bit to make ours a better world to live in.”

The next evolution for Kunzum is to be a community of communities. They are seeding chapters of the Kunzum Book Club in schools, corporates, residential neighborhoods, and any other groupings of like-minded people.

[caption id="attachment_48096" align="aligncenter" width="654"] Kabir Bedi at Kunzum[/caption]

Ajay signs off, saying, “We will engage people in book discussions, author interactions, competitions, workshops, and more. As more people come into the fold, we will expand the culture of reading, leading to individual and societal development.”

  • Follow Ajay and Kunzum on Instagram.
Story
US politician: Veni, Vidi, Walia – How Congress-hopeful Democrat Neal is working to create history in 2022

(January 1, 2022) Neal Walia, Democrat for Congress. In as much as it describes this Indian-origin American Politician, Colorado resident’s nom de plume with gusto, it leaves much unsaid. "The good news is that in our first quarter, we raised upwards of $100,000, which was only $40,000 off from what my opponent was able to raise!" It does not tell you about an Indian American who wants to give back, who is passionate about politics of equality, and has tread on the lonesome path of crowd funding in an era where corporations make and break deals. Nor does it tell you about the deeply grounded son, husband and brother who has imbibed values from his teacher-mother, and finance-spurred politically righteous father, and an effervescent Punjabi culture. If elected, US politician Neal Walia will be the first person of colour to represent his district. He is also the first politician to have crowdfunded his Democrat campaign without corporate support. [embed]https://twitter.com/NealforCD1/status/1476678631116005376?s=20[/embed] Choosing public life is betwixt with an unknown variable, yet Walia speaks up, believes, and cares implicitly. It all began on the day he saw former US President Barack Obama at a Democrat convention. “President Obama was the first person I

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bama at a Democrat convention. “President Obama was the first person I truly felt I could relate to and understand. He was the first politician I saw myself in, and (he) made me believe in the power of being your authentic self. So many politicians conform to an image that is so disconnected from the working class, especially immigrants. President Obama taught me that it’s possible to be yourself, stay true to your values, and inspire people from your own lived experiences,” Indian-origin American Politician tells Global Indian.

Walia believes in the Green New Deal, Medicare for All, a housing guarantee, federal jobs guarantee, and an end to the war on drugs. An advocate for a safer AAPI community after the 2021 Atlanta spa shootings, Walia’s alma mater, University of Colorado – Denver, is where he did master’s in criminal justice, then he interned with former Congressman Mark Udall. This is probably where he went beyond observing, to focus on what ails America. His stint with (then) Governor John Hickenlooper saw him focus on homelessness, and with the National Governors Association, he started imbibing a deeper understanding. You would think this would have given Walia the impetus to go into politics. But, no. First, he worked for a startup, but unsatisfied, a change was imminent.

Neal Walia | Democrat for Congress | Indian-origin American Politician

Public life and Walia have been fast friends through college, and in effect harnessed his unequivocal support for the marginalised. At college as President of the South Asian Student Association (SASA), it prepared him for what is to come.

“Being able to intern for a former member of Congress gave me the privilege of witnessing President Obama accept the Democratic nomination in person back in 2008 in the Mile High City. The main leadership skill I took away from undergrad was the value of standing with and supporting communities different from my own. In undergrad, CU Boulder’s student population was 95 percent white Caucasian. With such a small diverse student body, it’s impossible for any student organisation to succeed by only leading in their own community.”

“Leaders from other student groups and I focused on serving marginalised communities as a united collective. My ability to empathise and use my power to fight for people of all backgrounds is directly rooted in my college experience,” says the Punjabi boy, who grew up listening to Punjabi and Bollywood music.

[caption id="attachment_18394" align="aligncenter" width="400"]Neal Walia | Democrat for Congress | Indian-origin American Politician Neal with his wife Naveen[/caption]

A government of the people

Walia derives energy and inspiration from those around him, and is a complete people person. His chosen career has brought him closer to the diaspora. “By joining the movement for a green economy detached from the influence of oil and gas, and fighting for healthcare and housing (to) be treated as human rights, we can not only save ourselves from environmental and financial destruction, but build a great future,” says the Indian-origin American Politician.

Punjabi by nature, this son of immigrant parents who left Punjab for an American dream, his early childhood was influenced by his late nanaji (mother’s dad), Gurdev Singh Ahluwalia, an Indian Army officer, and his Dadaji (father’s dad), Rajinder Paul Ahluwalia, a government of India official. His mother, former President of the India Association of Colorado and father, who brandishes his political ideologies, also meant that the observant and eager Walia was privy to volleys of political discourse as a child.

Walia, the first in his family to be born in the US, is deeply immersed in Punjabi culture, so much so that he captained the college Bhangra team! His wife Naveen is also a Punjabi, raised in a large Sikh Punjabi community in Colorado, who he met at CU Boulder. Prod him, and he sheepishly admits to have been rejected by her for over a year before she finally gave in.

[embed]https://www.youtube.com/watch?v=Y3mXjDeyEfA[/embed]

Learning on the job

The pandemic has been tough for an extroverted energiser bunny like Walia. “Honestly, COVID was hard. I get energy and inspiration from being around people, so being forced into a virtual existence had a profound impact on my mental and physical health,” admits the Indian-origin American Politician, who has been spreading awareness about masks and vaccinations.

On the government relations team at the National Governors Association (2017-2016), homeland security, public safety, health and human services were his key focus areas. Lessons on how the Congress and the federal government work, has however erased faith in the national Democratic Party, something Walia hopes his campaign will restore. Walia feels Democrats and Republicans are (today) equally at fault for accepting money from corporations and special interest groups which compromise real impact. For Walia, this became a eureka moment when he decided to start a grassroots campaign which rejects corporate contributions. “When I win, I want to be able to act on my values and make choices that make a difference. I refuse to just talk the talk, I want to walk the walk,” he says of the importance of fundraising which saps so much energy as a grassroots candidate. Out to prove that grassroots candidates can still win elections by fundraising, he adds, “The good news is that in our first quarter, we raised upwards of $100,000, which was only $40,000 off from what my opponent was able to raise!”

Active on social media about important issues - the Rittenhouse incident, Ahmaud Arbery, senseless gun violence and white supremist agenda, Walia is committed to an equal America. When elected into Congress, working on equal rights is intrinsic to his beliefs. As the inherent nature of racism embeds itself in societies, he believes, “As Indians, battling white supremacy means battling our own culture’s addiction to racism, xenophobia, and religious extremism. If Indian Americans are unwilling to acknowledge that caste and colonisation are deeply ingrained in how we perceive and oppress people with darker skin tones, what right do we have to say anything?” asks the politician unafraid to take the bull by the horns.

[embed]https://twitter.com/NealforCD1/status/1471181061363322891?s=20[/embed]

Walia sees the community as allies in this fight. “It starts by doing the hard work in our very own homes and communities by challenging our own racist demons,” advices the ardent Liverpool fan, who loves a good game of table tennis or pool.

The apple, that didn’t fall far from the tree

We are all products of our upbringing, his mother Isha, a public school teacher ingrained in Walia the tenets of leadership. “Mom is extremely active in our community’s Hindu temple and has in the past been the President of the India Association of Colorado. In fact, there isn’t a South Asian in Colorado who doesn’t know my mom,” reveals Walia, who believes her strength glues the family together. “She is the primary reason we’ve been able to overcome our toughest chapters in life. I sometimes joke that she’d probably have an easier time running for office than I do. I hope she does one day,” the Indian-origin American Politician smiles.

Even today, societal clichés show men at work, while women form emotional bonds. Thus, it is heartening and pleasantly surprising to see his father bust this norm. “My dad taught me how to love, to never give up. He is always uplifting people around him with his love and energy. Although he spent most of his life working in finance, my dad’s true passion is politics rooted in justice and revolution. He has a profound ability to make politics more than just a dialogue about policy and party,” says the son, who admires his father’s resilience – through unemployment, serious surgery, a near-heart attack, and a life threatening car accident.

Neal Walia | Democrat for Congress | Indian-origin American Politician

If his parents and wife are the bedrock of his aspirations, his sister, a leading civil engineer in the Bay area inspires with her zeal for public service and leadership, who Walia jests could easily be the Secretary of Transportation one day.

As Walia and Naveen approach their 11th year, he is grateful that both their families are deeply rooted in community spirit and local politics. “It’s had a major impact on our commitment to sewa and public service. Naveen is among the main reasons I am in the position I am in. She’s helped me through the hardest chapters and has never stopped believing in me and my dream. Her love, encouragement, and personal drive to be a force for good continues to inspire,” says the Indian-origin American Politician.

The aspirant Democrat loves Manga comics, and is wholly invested in family, community and ideals. A typical Denverite, Neal loves “a delicious bowl of pho and basking in the sun.” That almost elusive “me” time sees Walia catch an episode of Succession with Naveen, or gobble home-cooked meals at his parents. Then, its back to trying to create history.

 

  • Follow Neal Walia on LinkedIn, Twitter, and Instagram

Reading Time: 8 mins

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How Indian EDM phenomenon Nucleya made it to Marvel films

(July 26, 2023) In June 2023, Spidey fans from India were in for a treat as the theatres reverberated with the electrifying soundtrack of Nucleya's Bakar Bakar on Peter Parker's landing in India in a scene from Spider-Man: Across the Spider-Verse. However, it took him not one or two but twelve song pitches to get a nod from the Marvel Studios. Known for their secrecy, Marvel's only brief was that they need a song from the landing scene of Spiderman in India. "I thought they would need sounds that were reminiscent of celebration [in India], but the process was like the term — Andhere mein teer chalana. I made 12 attempts, and one hit the target," he said in an interview. Interestingly, this song's rights were once closer to be sold to a label, however, Nucleya decided against it as he was sure that someday some big filmmaker would ask for it. And that's what happened when Bakar Bakar made it to a Marvel film, thus catapulting Nucleya's popularity to another height.   View this post on Instagram   A post shared by NUCLEYA (@nucleya) But it hasn't been an easy journey for someone who began making music in his

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View this post on Instagram

 

A post shared by NUCLEYA (@nucleya)

But it hasn't been an easy journey for someone who began making music in his bedroom and later rose to the ranks of the EDM phenomenon in India. Here’s the journey of the artiste who is making the right noise with his music globally.

Love for mixing led to Bandish Projeckt

Born as Udyan Sagar in Agra and raised in Ahmedabad, Nucleya grew up to music often playing in his house, through hundreds of cassettes that were his father’s treasure trove. The beats and lyrics enchanted Nucleya, but it wasn't until his teens that he decided to make his own music. It began when his father gifted him his first computer and the same year he met Mayur Narvekar, with whom he eventually started Bandish Projeckt. Initially, it was just two teenage boys trying their hands at mixing music and learning the intricacies of it all.

For months, Navrekar and he sat together in a room to create EDM. Till then, they made music for themselves and their friends. However, things changed when they met an artiste manager, Mehir Nath Chopra, from Mumbai who had recently returned to Ahmedabad. It was at his gig that Nucleya and Navrekar got their first chance to play for a crowd. Chopra was so blown away by the act presented by the two teens that he decided to collaborate with them, and that was the beginning of Bandish Projeckt.

It was Indian Electronic Music that Bandish Projeckt aced. But with no night life in Ahmedabad back in the day, the band decided to throw its own parties where they could play the music. Their music found the perfect audience in the students of National Institute of Design and IIM who danced to their beats till the wee hours.

The sudden downfall

Soon, Bandish Projeckt started doing gigs in Delhi and Mumbai, and later shifted base to Dubai. The international exposure took them to London for a three-month project, however, things started to sour between Nucleya and Navrekar, and the two decided to part ways.

From being one of the best bands in India to returning to square one, Nucleya hit a low note in his life. With a financial crisis in the family and not much work on the plate, things started to get uncomfortable. "My life was at a complete full stop. I didn’t think things would ever get back to normal," says Nucleya in Ride to the Roots documentary. Such was the disappointment that he almost decided to give up on his music. That is when his wife Smriti stepped in and asked him to take a break and look for inspiration.

Nucleya | Global Indian | Music

Rising from the ashes like a phoenix

Nucleya took to the streets of India in search of the sounds that could help him rebuild his career. Be it horror films, band baaja or fireworks, Nucleya grasped at every sound – it was Indian street music that finally became his beat. The tempo started to soar and Only Much Louder (OML) took him in and repackaged him as Nucleya. His first EP Koocha Monster was launched at a Ganesh Chaturthi procession and another at a stadium with 10,000 fans, making it the country’s largest sellout by an indie act.

"I consider my music to be Indian street music, but just produced electronically and I think launching my first full album there [during visarjan] really represented it in the best possible light. Looking back, it’s a little hard to believe that it actually happened and that it happened at the scale that it did. It was just a crazy idea we had and seeing it come to fruition and having the impact it did is very rewarding," he told First Post.

With songs like Bass Rani, Laung Gwacha, Mumbai Dance, Nucleya became the biggest EDM phenomenon in India that the youth connected with. From performing live in front of large audiences in the UK and Mexico to opening for David Guetta's Goa Sunburn Festival to headlining NH7 Weekender in Pune, Nucleya cracked the code and how. If he has Global Indian Music Award for Best Electronic Single to his credit, he also has spread his wings to Bollywood with Let's Naacho from Kapoor & Sons and Paintra from Mukkabaaz. The music composer has become a name to reckon with in the independent music circuit, and his popularity is soaring with each passing day.

https://www.youtube.com/watch?v=l12_JIQ2TqA

His international collaborations with American EDM band Krewella and music DJ trio Major Lazer have put his music on the international map.

Carving his space in India's NFT market

In 2021, Nucleya jumped onto the bandwagon of digital assets. In what could be called India’s largest NFT drop on Wazir X (a crypto exchange that launched an NFT marketplace), the music artiste collaborated with Ritviz for the first time for their latest album Baraat, making them the first Indian creators to auction digital tokens. The 60 NFTs released between August 15 and October 3, 2021 are a mix of iconic photographs, artworks, personal artifacts and limited-edition art pieces.

"The way music is consumed has changed so much over the years and it’s imperative for us as artistes to stay ahead of the curve by developing new and exciting ways for us to engage with our audiences. NFTs are a disruptive way for artistes to put themselves out there and build on relationships with their fans, and how artists use this new medium will definitely be exciting to watch," said Nucleya.

Nucleya | Global Indian

His music over the years has become a phenomenon, and it was this that attracted Marvel Studio. From a musician who rose like a phoenix from the ashes to making music for Spiderman, Nucleya has come a long way in the journey and is an inspiration for millions of people.

  • Follow Nucleya on Instagram

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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