(March 09, 2024) A few years back, when Meera Singh was travelling from Kolkata to Hyderabad after attending a wedding, she was aware that a few of her bags would be checked in as excess baggage at the airport. But what she wasn’t prepared for was the exorbitant prices that the airline was charging her for the excess baggage. “My ticket for the airplane was about ₹2500, whereas they were asking me to pay ₹8000 towards excess baggage as I had a lot of luggage. It was extremely frustrating to think that in future I will always have to pay this kind of money for excess baggage,” shares the entrepreneur as she connects with Global Indian in an exclusive interview.
While most people would have paid the charges and moved on, this incident proved to be a turning point for Meera. The entrepreneur established Avaan India – a group of companies solving the new-age problems of logistics through innovative and sustainable models. “Having worked in the transport industry for about two decades, I understood the costs and woes of the logistics industry. So, I started the company with a focus on customer service and sustainable business models. Our primary focus is to offer a cost-effective resolution to excess baggage challenges, delivering throughout India through two transportation options: Air and Road. Air shipments are guaranteed to be delivered within 72 working hours from pickup, with a cost of less than ₹200/kg. On the other hand, road shipments take five to seven working days for delivery from pickup, with a minimal cost of just ₹100/kg,” shares the entrepreneur, who is the recipient of the Startup Business Award at the Economic Times Business Innovation Leaders Awards, 2020. Having a kiosk at major Indian airports already, Avaan India recently started their services at the Jaipur International Airport.
Gangtok chronicles
Meera grew up in the beautiful mountain Kingdom of Sikkim. As her father was good friends with the then King of Sikkim, Meera got a chance to experience Sikkim’s capital Gangtok as well. “My family shifted to the mountain country before it became a part of the nation in 1975. My father was the Director of Education there. At that time the Tibetans were coming to Sikkim, and I remember making friends with those refugee kids and learning the Tibetan language from them. I also met the Dalai Lama, when he visited the kingdom a few times. It was a very interesting childhood,” shares the entrepreneur.
Unfortunately, the entrepreneur lost her father at a very tender age. “I was about 18 years old.” Though the family didn’t face any financial issues, the biggest challenge was the sheer suddenness of it. “He was just 48 years old, and it was quite difficult for us to cope with this loss. But, what I learned from this was that nothing is permanent in our lives, and that change is the only constant,” she says.
Climbing up the ladder
After finishing her school, Meera went on to pursue a graduate degree in management and hotel administration from the Pusa Institute (IIHM), Delhi, and a post-graduation in management from the Oberoi School of Learning & Development, Delhi. Eventually, she landed a job at The Oberoi, in Mumbai. Although quite ambitious, Meera quit her job quite soon. “I was very well placed in the hotel industry as the F&B manager. But I found that life was very boring after some time, and quit my job,” shares the entrepreneur, adding, “I moved to Hyderabad and joined the transport industry. Many people wondered why would a woman leave the luxury of the hotel industry and move to transport, but I enjoyed it. I got to travel so much during my time at Gati Ltd, and was in fact the first person in the country to set up a customer care service for a transport company, something that I learned in the hotel.”
Thanks to her work, Meera also got a chance to travel the country extensively. “I have been to the biggest cities and the smallest villages in India. I believe there is no greater school than meeting people; there is so much one can learn about management through travelling and talking to people. Also, having travelled the lengths and breadths of this country, I discovered how vibrant and beautiful this nation is. I have lived in Singapore, and yet missed India,” laughs the entrepreneur.
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Meera is also one of the only females to have successfully spearheaded the commissioning of the first hydel power project of 110 MW in the State of Sikkim in North East India. “The then CM of Sikkim was my father’s close friend and he called me up to take up this project. It was quite a challenging project. In fact, I remember thinking that I wouldn’t be able to do this job. But the CM was very sure of my abilities and encouraged me to not only work on the hydel project but also successfully complete it,” she says.
A new beginning
After developing and working on the idea of Avaan India, the entrepreneur still wasn’t 100 percent sure if the start-up would be received well. “I was at a senior management programme organised by the Isha Foundation. There I spoke about my business idea for the first time in front of so many people who were from the big companies, including Tata and Mahindra. When I was done with my presentation, people were so shocked to know that someone could come up with an idea like this. They were so excited about this idea, and that was very motivating,” she shares.
Ask her about the initial capital for the business, and she quips, “Well, all thanks to my mother for teaching me that one should always have a source of income above the regular salary they earn. I have been a serious stock market investor for the last three decades, and that’s how I had a good sum to invest in the business. So, finance was never a problem for me.”
The road ahead
Now that Avaan is launched in almost all the major international airports of India, Meera wishes to expand the business. “We have already tied up with players like GMR, ADANI, AAI, Gati, Make My Trip, and MarutiCourier and are delivering worldwide through various partners such as DHL, Aramex, and UPS. Now, promoting our services digitally is the next course of action for the growth of the business. The next ventures in the pipeline for Avaan Excess are Pet Express and Art Express. Through Pet Express we shall transport pets like cats and dogs across India at affordable prices. We are also working on having a white glove service called Avaan Art Express through which we will be transporting exclusive art pieces and artefacts with packaging from a professional German packaging company,” shares the entrepreneur.
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Meera has established Gati Academy, a venture under the Avaan India brand, aimed at fostering the skill development of students, with a particular focus on Tier 3 rural areas. Additionally, she has founded Gati Intellect, a startup dedicated to eLearning, and Avaan Avishkaar, a marketplace showcasing a diverse range of ethnic Indian products such as handicrafts, Ayurvedic items, and traditional Indian weaves. This initiative not only enhances the skills of students but also creates employment opportunities for them.
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“Being a female entrepreneur is both a challenging and exhilarating journey. It presents daily obstacles that contribute to personal strength and the ability to lead assertively,” says the entrepreneur advising other businesswomen, “Women should not feel daunted; there is no concept of a glass ceiling. Success is not limited by gender but is determined by one’s conduct and leadership within a team. Throughout history, women have excelled as intuitive and empathetic leaders. To all emerging female entrepreneurs of the modern era, my advice is to believe in yourself, work hard with humility, and success will inevitably follow.”
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