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Dancer | Aparna Satheesan | Global Indian
Global IndianstoryDancer Aparna Satheesan is taking Indian classical art to new levels
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Dancer Aparna Satheesan is taking Indian classical art to new levels

Written by: Namrata Srivastava

(April 26, 2024) When she lost her father at the age of 15 in a car accident, the one motivation that kept her going was his wish that she would become a great dancer. Living his dream, 32-year-old, Indian classical dancer and choreographer, Aparna Satheesan has won several awards over the years. The Thiruvananthapuram native, who is settled in the US for the past 10 years, Aparna is an expert in seven Indian classical dance forms, including Bharatanatyam, Mohiniyattam, Kuchipudi, Kathakali, Ottam Thullal, and Kerala Nadanam. “My mother loved dancing, but my grandparents didn’t allow her to learn. So, she wanted me to train in classical dance forms,” shares Aparna during an interview with Global Indian.

Dancer | Aparna Satheesan | Global Indian

The dancer, who recently received the prestigious Abhinandan Saroja National Award 2021 by the National Institute of Indian Classical Dance, believes that her career, spanning 25 years, has been blissful. “I am blessed to have learnt from several eminent dancers, including Regatta Girija Chandran, Padma Bhushan Dhananjayans, Smt Vyjayanthi Kashi, Sri. Nelliyodu Vasudevan Namboothiri, Smt. R.S Lekshmi, and Smt. Chithra Mohan,” she adds.

Young prodigy

Starting her journey at the tender age of three, the dancer shares that the more she understood Indian classical dance forms, the more she wanted to learn. Growing up with an elder sister in Kerala, Aparna says that her family was her biggest support throughout her life. “My father especially was always encouraging and supportive. I can hardly express how happy he would get watching me perform on the stage. Unfortunately, I lost him very early,” Aparna shares.

 

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Having won several awards right from a young age, the brilliant dancer also worked as a video jokey at leading television channels during her school and college years. “I had a busy childhood, apart from the school and regular dance classes, I also hosted several shows for the channels like AsiaNet, Soorya TV, Kairali, and AsiaNet Plus. I briefly also worked as a radio jockey and even as a dubbing artist for Malayalam movies,” shares Aparna.

Moving to the States

In 2011, after finishing her under graduation, Aparna moved to United States of America to pursue Masters in Software Engineering, at the Ball State University, Indiana. However, in the States people did not know much about Indian classical dance forms. “They thought that Bollywood dance was Indian classical,” she shares. To showcase the Indian culture Aparna decided to take part in the University events. And from there started her journey of pursuing dance professionally.

“While I was at the University, I got several opportunities to perform and won many awards. Although I had a degree, I was sure then that I cannot leave the stage ever. So, I started choreographing my performances with a mixture of various dance forms, which was highly applauded. Later, I was even able to collaborate with many artists. My first dance production “Krishna” was premiered at The Sangam event, organised by Eli Lilly Corporation, Indianapolis. I played the main role as Krishna, which got great appreciation from the artist community,” she says.

 

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With an idea of giving back to the society, Aparna started a non-profit organisation Samyoga Foundation India, in 2015, in memory of her late father. “Princess of Travancore inaugurated the foundation, Her Highness Aswathi Thirunal Gowri Lakshmi Bayi. We have conducted several fundraising events for the welfare of society under the project “Transforming Life through Dance” in India and abroad since 2015. However, we weren’t able to organise any event in the last two years due to the pandemic.”

The show goes on…

Living happily with her husband, Hari, and a one-year-old son, in Indianapolis, Aparna is gearing up for a performance – Amma – which she considers very close to her heart. “I am a new mother, so I understand that the journey is not all cheerful. A new mother also struggles to cope up with the new phase of her life. There is a lot of mood swings, loneliness, anger and irritability that she deals with. While we always show the happy side of motherhood, we often skip these things. However, I wanted to highlight them too. The 45-minute-long dance production will premiere in Atlanta in summer. I am quite excited about that,” shares the dancer, who enjoys travelling and reading during whatever little she gets between dance practice and playing with her son.

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  • Abhinandan Saroja National Award
  • Amma dance production
  • Aparna Satheesan
  • Bharatanatyam
  • Chithra Mohan
  • Dance collaboration
  • Dance performance Indianapolis
  • Dance practice
  • Global Indian
  • Global Indian Exclusive
  • Global Indian interview
  • Indian Classical Dancer
  • Indian culture showcase
  • Indians in America
  • Indians in USA
  • Kathakali
  • Kerala Nadanam
  • Kuchipudi
  • Mohiniyattam
  • Nelliyodu Vasudevan Namboothiri
  • New motherhood
  • Ottam Thullal
  • Padma Bhushan Dhananjayans
  • R.S Lekshmi
  • Regatta Girija Chandran
  • Samyoga Foundation India
  • Transforming Life through Dance
  • University events
  • Vyjayanthi Kashi

Published on 26, Apr 2024

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Akshat Saraf: The steel scion and AI startup founder who made it to the finals of the Microsoft Imagine Cup

(June 11, 2024) When Microsoft flew Akshat Saraf and his Mexican classmate Jorge Garduño to their headquarters in Seattle as part of the Microsoft Imagine Cup recently — they fully expected it to be an eventful week in their lives. But it turned out to be much more than that. Not only did they get to attend MS build, where they met with the global developer community, they attended keynotes by the likes of Satya Nadella and Sam Altman. What more, they even received a pat on their backs by Satya Nadella. “We met Satya backstage right before his keynote. He wished us the best of luck and said he was very impressed by our work before patting us on the back. It was an incredible experience that we will cherish forever,” smiles Akshat Saraf, an MBA student of Saïd Business School, University of Oxford, UK, in a chat with Global Indian. Akshat and Jorge were declared runners-up in the recently concluded Microsoft Imagine Cup, a global competition that encourages students to create AI-based solutions to real-world challenges. More than 1,500 startups entered the competition, in which Akshat and his MBA classmate’s innovative AI startup, JRE reached the top three. [caption id="attachment_52320" align="aligncenter" width="396"] Akshat and Jorge, co-founders, JRE, at the

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[caption id="attachment_52320" align="aligncenter" width="396"] Akshat and Jorge, co-founders, JRE, at the Microsoft Imagine Cup[/caption]

Microsoft Imagine Cup

Akshat and Jorge first entered another competition, the “Oxbridge AI Challenge”, where AI startups from Oxford and Cambridge come and pitch their ideas. After being one of the winners of this challenge, they were fast-tracked to the Imagine Cup due to their partnership with Oxbridge AI.

“The Imagine Cup was a huge time commitment and an incredible learning experience for us, filled with multiple mentor calls, expert guidance, and product improvement over the course of four months,” says Akshat, who also got an immense amount of pitching experience through it, which made the team much stronger.

The Imagine Cup was an eliminator-style competition, and Akshat and Jorge had to bring their A-game every round. “When we got the news that we had reached the world championship and were amongst the top 3 out of over 1500 startups that applied, we were over the moon and in utter disbelief,” says Akshat.

As World Finalists and runner-ups of the Imagine Cup, the dynamic duo received an equity-free grant of $50,000 from Microsoft, which they have fully deployed towards bootstrapping their company.

Akshat Saraf | Global Indian

At the MS headquarters, Seattle

At Microsoft headquarters in Seattle, Akshat and his classmate met with experts in the field, learnt about the exciting new tech they are working on in the campus and also got to be on the Ms Build keynote stage in front of thousands of people. “It consisted of multiple rounds, with the semifinal round consisting of 18 people and us achieving the top 3,” says the 28 year old.

Beyond the semi-final stage, they not only had expert mentors from within Microsoft but also industry experts that they specifically reached out to in order to give them a well-rounded start-up even beyond the competition. “We put in immense amounts of work in building not only our product but also the pitch, viability, financial projects, etc. This was a once-in-a-lifetime opportunity.”

Together, they competed against incredible companies amongst some of the brightest minds in the world.

JRE

JRE is a startup co-founded by Akshat and Jorge along with another AI expert based in Mexico Elí Cuéllar. They use their proprietary AI and plug-and-play hardware-software combo to make steel production more profitable and sustainable.

“Our AI model detects anomalies in the steel manufacturing process, giving way to massive reductions in reprocessing costs and wasted yield,” explains Akshat. Through the system, they have created bespoke models for each manufacturer, making it a perfect custom fit for their respective plants and style of operations.

“We (Akshat and Jorge) met at the University of Oxford and were the only two people out of a cohort of 340 who were associated with steel. We immediately hit it off and decided to build something amazing together to make an impact on steel.”

They spent months working and created a solution that is a win-win for the pockets of steel manufacturers while also being great for the environment. Akshat says the product is ready for deployment, and they are in talks with large manufacturers to launch it.

Inspired by businessmen

Born in Hyderabad, Telangana, Akshat completed his schooling from Oakridge International School, Hyderabad in 2013. He then went to Indiana University Bloomington for Bsc in Management.

“Indiana university was a huge culture shock for me. I moved there at the age of 17, my first time in the USA, and it was extremely daunting at first. However, it taught me a lot about being self-reliant, independent, and brave,” says Akshat, who completed his undergrad in 2017.

From a very young age, he was inspired by businessmen. Although interested in many things, he always had a calling for entrepreneurship and the business world. “I always knew business was what I wanted to do, along with creating lasting value,” says Akshat, who did his Executive Masters - PGPMFAB (family business) from Indian School of Business (ISB) in 2022-23 followed by MBA at the University of Oxford, which he will be completing in September this year.

At Radha TMT

Prior toBefore he left the country for his  Executive Masters, Akshat was actively involved in his family business, which runs under the banner of Radha TMT, as the company’s Director. He worked there for six years before coming out for the MBA. “I helped scale growth through sales, launching completely new brands such as rhino 600+, our flagship premium product. I also did a 360° revamp across the sales and marketing divisions,” he says.

For the initial two years, he studied each aspect of production and plant operations. This allowed him to understand the recipe fully, before he went further on to tweak the sales and marketing recipe post expansions. “My involvement in Radha stretched beyond just operations and sales, first at an executive level, and later at a more strategic level.”

Networking

Academically, Akshat has always done well. “I was on the Dean’s List for multiple semesters during my undergrad, graduated with honours distinction deans list from ISB, and so far been faring very well at Oxford as well,” he smiles.

However, the main value he extracted through his studies post high school has been centered around networking, which give him as much pride as his grades. “It’s about the hands you shake, not the grades you make,” he says, quoting a guest speaker, who made the remark during a session during Akshat’s undergrad.

At Oxford 

“Oxford has been phenomenal - unlike anything I have ever experienced,” says Akshat. He describes Oxford as a Harry Potter-type city, in which one is constantly around immense intelligence.  He says the overall ecosystem around the university is phenomenal, to say the least.

He feels it is also extremely challenging, as the cohort is extremely talented, diverse, and accomplished. “About  97% of our cohort consists of international students, representing 70 countries from across the world. This diversity brings an incredible variety of cultures, thought processes, and ways of doing tasks,” says the  proud Oxonian.

In the pipeline

“This is a very exciting time for us as founders. We wish to continue to explore the potential of AI to the fullest extent in manufacturing, especially in steel manufacturing,” says Akshat, who hopes to deploy JRE systems in every steel manufacturing plant that exists whilst also developing new products that help him continue to create a sizable impact on the steel industry.

His vision is to continue creating improvements in both the commercial and sustainability spheres of manufacturing, truly embodying our motto - People, Planet, Profit. “I have a pretty packed schedule currently, working on JRE and attending the last semester of classes at Oxford.”

Akshat Saraf | Global Indian

Fitness forward

Akshay has been a black belt martial artist in multiple forms. He started training due to a severe orthopaedic issue he faced as a kid when a doctor told him he wouldn’t be able to walk past his teenage years. “Martial arts changed my life, not only from a fitness standpoint but also from a mental aspect. It instilled a lot of focus, resilience, and willpower in me, thanks to the guidance of my sensei, Mr Farzaan Merchant,” says Akshat, who even completed a half marathon a few months ago.

Akshat makes sure he doesn’t miss his workouts, and particularly enjoys running and lifting weights. “Besides this, I spend time with my wife and my friends, and I also try to attend as many of the 1000 activities that are constantly happening around the vibrant student community at Oxford,” smiles the youngster.

He listens to audiobooks frequently and among his favourites is ‘Can’t Hurt Me’ by David Goggins. “That is more than just a book; it is basically a mental gym developing the muscles of willpower and a never-give-up attitude,” he says. For inspiration, he likes to watch his favourite Hindi movie “Guru,” loosely based on the life of industrialist Dhirubhai Ambani.

Giving back

Akshat has always been passionate about the cause of education for the underprivileged. He worked with an organisation called ‘Teach for Change’ starting as a volunteer and then serving on their advisory board till last year.

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Nalini Malani: The multimedia artist is amplifying women’s voice through art

(November 2, 2021) She can be easily called the pioneer of Multimedia Art in India. At a time when Indian painters were still painting the traditional way, Nalini Malani was busy experimenting with mixed media. Her art isn't just visual but is an orchestra for all the five senses. Her work in the last few decades has been a comment on feminism, a subject closer to her heart. Her artwork has been giving voice to the women who have been silenced over generations, and this has earned her the Arts & Culture Fukuoka Prize, making her the first Asian woman to achieve the feat. The 75-year-old artist, who studied in the Paris, has carved a niche for herself in the art world. Here's the story of this Global Indian who is making women's voices heard through her art. The beginning - Mumbai to Paris Malani's journey began a year before India attained independence, and her family sought refuge in Kolkata during the Partition before relocating to Mumbai in 1958. During her formative years, the conflict of displacement and refuge played a crucial role in her life, and soon she began expressing herself through art. Her idea of creative liberation took

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efuge played a crucial role in her life, and soon she began expressing herself through art. Her idea of creative liberation took her to the JJ School of Art where she obtained a diploma in Fine Arts. During her art school days, she had a studio at the Bhulabhai Memorial Institute, which was a multidisciplinary centre inviting artists, musicians and theater actors to work individually and as a community. This experience gave a young Malani the perfect exposure and became a stepping stone for her participation in the Vision Exchange Workshop (VIEW), an initiative by veteran artist Akbar Padamsee. With art still being a male-dominated craft, she was the only female member at the workshop. It was here that she developed a penchant for photography and film, and explored the themes of the turbulent political and social scenario of India during those times.

In 1970, Malani moved to Paris on a scholarship awarded by the French government to study fine arts. In Paris, Malani found the freedom to design her own education since the Ecole des Beaux-Arts was yet to reconfigure its new syllabus. Those two years in the capital of France, Malani practiced printmaking at Atelier Friedlander and immersed herself in Marxist politics while attending lectures by Naom Chomsky, Simone de Beauvoir and attending film screenings at the Cinematheque Francaise where she met Jean-Luc Godard and Chris Marker. Paris gave her the foundation she needed as an artist before she returned to India in 1973.

[caption id="attachment_14827" align="aligncenter" width="553"]Nalini Malani An artwork by Nalini Malani[/caption]

The feminist artist

Upon her return, she moved to the bustling market of Lohar Chawl in Mumbai where her work reflected the lives of middle-class Indian families. She began working with paintings - acrylic on canvas and watercolour on paper, and produced art that portrayed contemporary India. Though Paris gave her the freedom to explore art, she was disappointed with the lack of acknowledgement that women artists had to face back home in the 70s. She resolved to bring them together for a group show after a meeting with visual artist Nancy Spero and American feminist artist May Stevens at the AIR Gallery in New York in 1979. Seeing the gallery's fierce determination to create a space for the work of female artists, Malani returned to India with idea of extending the formula. After years of negotiation with public and private institutions, she curated the first exhibition of Indian female artists titled Through The Looking Glass. It toured for three years, between 1986 and1989, to non-commercial venues as Malani was keen to take art beyond the elitist atmosphere of the art gallery.

Malani has always been vocal about feminism and she made every attempt to make women visible outside the narratives of femininity through her work. She often gave voice to women who have been silenced by works of literature like Sita from Ramayana and Cassandra and Medea from Greek mythology. "Understanding the world from a feminist perspective is an essential device for a more hopeful future, if we want to achieve something like human progress, she said at Centre Pompiduo in 2018.

 

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Pioneer in Multimedia Art

Over the next few years, her art was exhibited in India and abroad. She has been one of the earliest artists to experiment with mixed media and move away from traditional media. "A major turning point in my relationship to written sources in my work came in 1979 when I met the artist RB Kitaj at one of his exhibitions in New York. There I saw an artwork titled If Not, Not, taken from TS Eliot’s The Wasteland. Kitaj said to me: 'Some texts have artworks in them.' Since then, the inclusion of literary or philosophical excerpts has remained a constant in my practice," she told Studio International in an interview.

It was in the 90s that her work began to drastically incorporate medium other than the canvas after the Babri Masjid demolition as it triggered a shift in her art. The renewed religious conflicts that brought back the memories of the Partition for her pushed her artistic endeavours past the boundaries of the surface and into the space. Her foray into the performing art and keen interest in literature brought new dimensions to her art. This even led her to create a new form of art, the video-play that would allow her theatre plays to travel.

https://www.youtube.com/watch?v=Sj0b9ULNSqU

Known as one of the pioneers of Multimedia Art, Malani found her work exhibited across the globe from New Zealand to Switzerland to Mauritius to USA. In 2013, she added another feather to her cap when she became the first Asian woman to receive the Arts & Culture Fukuoka Prize for her consistent focus on contemporary themes like war, oppression of women and environmental destruction.

Malani, who began her journey in the art scene in the 60s, has come a long way and has become a name to reckon with in the international art circle.

 

Reading Time: 6 min

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Venkat Gaddam: Taking Indian art and design to the world

(May 9, 2023) Back in his school days, Venkat Gaddam would get scolded for doodling through all his classes. It didn’t deter him, though. Instead, he saw it as adding beauty to what he thought of as rather mindless page. He didn’t think of it as right or wrong, to him, it felt liberating, unlike Maths and science, which had only one answer — the right one. He went on to have his first art exhibition at the age of 12, with 100 paintings. Today, the artist-turned-fashion-designer owns his own store in Hyderabad and his label, ‘Whencut Goddamn’ has been worn by a host of celebrities like Nagarjuna, Karan Johar, Armaan Malik, Faria Abdullah and Niharika Konidela, as well as by clients from around the globe. Even today, Gaddam doesn’t plan his artwork. Creativity, for him, is something that can’t be controlled. “It is a volcano of emotions – it beats against the tides to co exist, flows like the ocean. If we are buds, creativity is the bloom,” says Venkat Gaddam, in an exclusive chat with Global Indian. In fact, it comes so naturally to him that he does not need to use a pencil or eraser to plan his artwork.

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to him that he does not need to use a pencil or eraser to plan his artwork. “I sit down with an intention to paint or create and let the divine forces work through me as a channel. It’s a very special and spiritual journey,” smiles Gaddam. India’s rich imagery is his biggest muse. “I am inspired by women, their varied emotions, feminism, and inner strength. Each person and object we come across has a story to narrate,” he feels.

[caption id="attachment_38309" align="aligncenter" width="661"] Venkat Gaddam[/caption]

Why ‘Whencut Goddamn’?

“I came up with that name in college as a means to make me and my name sound both easy and cool at the same time. It has a nice ring, chuckle, and meaning to it,” says Venkat of his brand. He did not think twice about the brand name when he made it official. “My brand had always been there within me. WG stands for self love, courage and resilience. I want everyone who owns a piece (art, fashion, poetry, anything) to own it and feel empowered through it, always,” says Venkat.

Through his brand, Venkat creates acrylic paintings on canvas, pen-on-paper illustrations, murals, digital collages and fashion line. He also makes notebooks, gratitude journals, cushions among other items. To go with each of his artwork, the artist pens a poem as well.

Starting early

Born in Ohio, US, Venkat is the youngest of four siblings, raised in a big family with his father and grandfather being bigwigs in the political and business world. Soon after he was born, the family moved back to Hyderabad where he did his schooling from Geetanjali public school, Oakridge international school and then Indus International school. As a child, he was used to asking a lot of questions about almost everything. “I was always day dreaming, feeling nostalgic, imagining beautiful things, getting lost watching movies, drawing, and admiring all things beautiful,” recalls the 29-year-old, who has been creatively inclined since childhood. At 12, Venkat had a collection of 100 paintings ready for his first exhibition, which was inaugurated by the then Andhra Pradesh Chief Minister, Y S Rajashekar Reddy in 2006. Venkat’s artwork came in for much appreciation.

His parents — Dr. Gaddam Vivek Venkataswamy and Gaddam Saroja Vivek — would patiently answer all his questions, without making him feel silly for having asked them, which helped shape his personality and enabled him to have an open mind towards life.

 

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A New York State of Mind

Come 2012, Venkat left for New York after enrolling in the Parsons School of Design — The New School. The shy, introvert child had no experience of living away from the luxuries his home offered. NY was his home for next four years. “I suddenly had a lot of responsibilities – food, money, making friends, doing well in school and maintain my physical and mental health in a city that doesn’t stop for anyone,” says Venkat, of his initial days in NY.

Art school is very tough and not for the weak-minded, feels Venkat. “When they criticize your work in front of everyone, it can be traumatising. It thickens your skin and makes you take things with a pinch of salt for sure.” Even as he struggled to make a place for himself at school, find belonging in the Big Apple and make friends, he created a tremendous body of work by the time he graduated in 2016. “I was painting, creating murals and writing poetry as well. I even started doing performance art pieces. But I also came back weighing 93kgs,” he says.

A major highlight during his Parsons days was his painting across three walls that gave a unique look to the entire floor. It was part of his final year thesis. “I began painting on a wall and it grew into a jungle. It was something that I made over a semester (six months). It became a room of art you could walk into and get lost in. The strokes, swirls, movement, dance of color, bodies, faces, shapes dipped in a multicolour rainbow — it was very kaleidoscopic and magical,” describes Venkat, who is still remembered for that piece of work.

Venkat, who has done several solo exhibitions, says he always thought of his creative journey as an explosion. It’s a volcano waiting to erupt, waiting to find an escape, find a canvas, to purr and pour it out there,” he says.

Life as an artist

As soon as he returned to Hyderabad after graduation, the artist began working on his own for a year, creating a series of paintings, including the iconic (and his personal favourite) 12 ft  x 19 ft huge wall with charcoal. In 2017, Venkat began his journey of working through his family business to start creating entertainment content in Telugu. “Being a creative person, a writer and a deep thinker, I thought this would be perfectly in sync with the job,” informs Venkat, who continued working for the next three years, creating, learning, and streamlining content.

In 2020 he launched his brand WG which became an instant hit. Two years later, he opened his first store. “Through my work, I journal the journey of reclaiming my own power, finding the lost voice within and owning my choices,” says Venkat, who is well known for his vibrant paintings that are deeply rooted in Indian culture, architecture and mythology.

Talking of his work, Venkat says his creations do not down in pain and sorrow but is created with the prowess of reflection. “It is transformative in its narrative, of authorizing power, of recreating your own identity with consciousness,” says the designer, who loves being his own boss.

 

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What inspires him

He takes his inspiration Venkat says he is obsessed with Anamika Khanna’s embroideries and detailing.  “As a businessman, I love what Sabyasachi has done with his brand, Frida Kahlo for her beauty, brains and vulnerability to be herself and MFHussain for inspiring me to be bold with my strokes, paint big, have a signature style and be true to yourself,” says Venkat, who is a big fan of Sufi music.

At the moment, Venkat has his hands full, working on multiple projects. He will be exhibiting his work in an upcoming Queer festival even as he is busy with his creations for an event in Dubai. “I am also creating clothes for a music video for PeekayIndia. There are many more events lined up,” he informs.

When not immersed in art and designing, Venkat likes to sing, dance, paint and write poetry. “All forms of art are therapy to me,” he smiles.

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How Ajay Jain’s Kunzum bookstores are creating community and culture in New Delhi

During a book launch a few months ago, Ajay Jain ran into a senior citizen who loves books but could no longer read due to eyesight issues. His bookstore also had a college student visiting who loved reading but could not afford to buy them. “The two got talking. Before the evening was out, the former purchased a book for her newly-acquainted reader, ensuring that someone would go to sleep reading a book,” Ajay tells Global Indian. The 54-year-old is an author, photographer, traveler, and founder of Kunzum, a chain of boutique bookstores. An engineer and a management student who graduated from Cardiff University, the entrepreneur set up his chain of bookstores in 2022 and currently operates six outlets in New Delhi. At a time when everyone bemoans the lack of physical bookstores, this enterprising reader has actually walked the talk, creating an atmosphere of reading and a space where people can meet, engage, and build relationships. [caption id="attachment_48094" align="aligncenter" width="537"] Ajay Jain with Javed Akhtar[/caption] The wealth of words An avid reader since childhood, Ajay took to writing books in 2007 (he has eleven published works so far), and while his initial focus was on travel, he expanded his

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2-913x1024.jpg" alt="" width="537" height="602" /> Ajay Jain with Javed Akhtar[/caption]

The wealth of words

An avid reader since childhood, Ajay took to writing books in 2007 (he has eleven published works so far), and while his initial focus was on travel, he expanded his oeuvre to write on personal development, marketing, and fiction too. And this is how Kunzum was born. He shares, “It was the name of my travel blog (Kunzum is a high altitude pass in the Indian Himalayas) and publishing imprint. I set up the Kunzum Travel Café in 2010 to serve as a gallery for my photography and books. We built a community there around events and coffee.”

It was in the aftermath of the pandemic that Kunzum Travel Café was rebranded as Kunzum Books. When the pandemic forced a shutdown, the entrepreneur took it as an opportunity to reflect and recalibrate the bookstore.

Building a community

Since Ajay has been focused on writing books, he understands their importance to society and adds, “I have been disappointed at the dearth of bookshops in India. Especially the ones that make browsing a pleasing experience. And it also made things difficult for authors—how do they promote their books if distribution is scarce? Online platforms like Amazon have their value, but most authors need to face their customers to be able to make an impression.”

Thus, he took the decision to invest in bookshops, despite the uncertainty of the pandemic still hanging heavy. The entrepreneur realized that retail had to focus on one differentiator: experience. He went about building that with a community of authors, readers, editors, designers, and publishers who can come together for the love of books. And with the help of curated lists, book clubs, events, and activities, he created a cerebral space for bookworms.

Breaking barriers in more ways than one, Kunzum Travel Café followed the ‘pay-what-you-like’ model; the idea was to eliminate any entry and exit barriers to the place and give a sense of ownership to guests.

[caption id="attachment_48095" align="aligncenter" width="719"] Kunzum, Delhi[/caption]

At Kunzum Books, Ajay tweaked the model a bit: coffee and tea, along with their secret brownie cookies, are complimentary, but only if people buy a book. He smiles and says, “We still do not sell the coffee. If you want a cuppa at Kunzum, you have to buy a book. It’s become a talking point and another idea that is shaping the culture called Kunzum.”

Going against the tide

While bookstores are closing in India, one wonders what pushed Ajay to start not one but six stores! “Because someone had to,” he deadpans and answers, “not as charity, but as a venture for profit. So it sustains. A good and useful idea cannot be allowed to fail. But it’s a business with a cause. Bookstores are repositories of our culture, our values, our ideas, our stories, and our literature. They shape the character of who we are as individuals and as a society.”

The road to success is challenging, especially in the business of bookstores. Ajay nods and adds, “People. That is the single biggest challenge for any business, but more so for small and medium enterprises. Since capital is always limited, one cannot burn cash, and finding the right personnel is also not easy.”

One of the biggest problems with physical bookstores is the heavy discounting online players offer. Physical bookstores cannot compete with price cuts on Amazon, the only book e-commerce player of note. The entrepreneur is cognizant of this discrepancy and adds, “Publishers can plug this—they can impress upon Amazon to eliminate discounts and hold back supplies to offending vendors on the site. If they have the will, they can do it. With a level playing field, customers would any day prefer to pick up their books from a physical store.”

Facing all of these challenges is not easy. But Ajay is not one to give up easily. Kunzum bookstores are a haven for those who want a respite from the endless materialism of modern-day life. Their pre-loved book selection, the lovingly curated store, and the passion of the founder make it a cozy and welcoming space.

Ajay recounts a meeting with an elderly woman who visited the store with her daughter and two granddaughters. "Even at 90, she cannot sleep unless there are at least 3–4 books on her bed," Ajay smiles. Experiences like these motivate the founder to put more energy into his belief that bookshops are vital to shaping the culture and character of societies and individuals. He adds, “This belief has driven us to invest in such community spaces and thus do our bit to make ours a better world to live in.”

The next evolution for Kunzum is to be a community of communities. They are seeding chapters of the Kunzum Book Club in schools, corporates, residential neighborhoods, and any other groupings of like-minded people.

[caption id="attachment_48096" align="aligncenter" width="654"] Kabir Bedi at Kunzum[/caption]

Ajay signs off, saying, “We will engage people in book discussions, author interactions, competitions, workshops, and more. As more people come into the fold, we will expand the culture of reading, leading to individual and societal development.”

  • Follow Ajay and Kunzum on Instagram.
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Beyond Borders: How CEOs from Telugu diaspora have shaped the frontiers of global tech

(May 24, 2023) Telugu is the fastest growing language in the US, with the community expanding from around 87,000 in 2000 to 644,700 in 2020. With their indomitable spirit, and deep-rooted cultural values, the Telugu diaspora has not only achieved unprecedented success but has also become an inspiring symbol of the Indian diaspora's triumph. There’s Satya Nadella at the helm of IT bellwether Microsoft, Adobe CEO Shantanu Narayen, who also traces his roots to Hyderabad and Aravind Krishna, CEO of IBM – these industry captains reflect the successes of the Telugu diaspora in the US. These visionary leaders, driven by their heritage and fuelled by their relentless pursuit of excellence, have broken barriers, redefined success, and emerged as trailblazers in the tech industry.   The list of successes from the Telugu community doesn't end there. In 1981, Rao Remala became the first Indian to be hired at Microsoft. Turing Award-winner Raj Reddy, who served on the faculty of Stanford University and Carnegie Mellon for over five decades, is hailed as one of the early pioneers of artificial intelligence. More recently, Hyderabad-born Aruna Miller made historic strides in politics in 2022, when she became the first Indian-American to be elected as Lieutenant

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in politics in 2022, when she became the first Indian-American to be elected as Lieutenant Governor in the state of Maryland. Attorney Vijaya Gadde is one of Twitter's best-known employees and served as the general counsel and head of legal, policy and trust at Twitter. Sirisha Bandala became the third Indian-born woman in space, when she became part of the Virgin Galactic team. Padmashree Warrior is widely hailed as one of the world's most influential women in STEM. 

Global Indian looks at the trailblazers who have defined the success of the Telugu diaspora, paving the way for the rise of future generations of Indian talent to thrive on the world stage.  

Telugu Diaspora | Global Indian

Padmasree Warrior 

CEO, Fable

Padmasree Warrior arrived in the US with two large suitcases stuffed with textbooks bought in India and went on to become one of the world’s most powerful women in STEM, rising through the ranks at Motorola and CISCO.  

Born and raised in a middle-class home in Vijayawada, Andhra Pradesh, Warrior joined Motorola in 1984 and spent 23 years working her way up the company ranks to become its first CTO and female executive vice president. In 2008, Padmasree Warrior joined Cisco, where she became senior vice president of engineering, strategic advisor and chief technology and strategy officer.   

After 35 years of service, Warrior moved onto entrepreneurship and founded Fable, a curated reading platform for mental well-being in 2019. She is the President and CEO of the venture and serves on the board of directors for Microsoft, Spotify and Thorn.  

Telugu Diaspora | Global Indian

Sirisha Bandala  

Vice President of Government Affairs and Research Operations, Virgin Galactic 

The Indian-origin aerospace engineer and commercial astronaut gained prominence as a member of the Virgin Galactic team and became the third Indian-born woman to venture into space. Born in Guntur, Andhra Pradesh Bandala joined Virgin Galactic, a spaceflight company in 2015. As VP of government affairs and research operations, she has been working on various aspects of the company's mission to provide commercial spaceflights to civilians.  

In 2021, Bandla made history by flying to space aboard the VMS Eve carrier aircraft, as part of Virgin Galactic's Unity 22 mission. The mission aimed to test the astronaut's experience and conduct scientific experiments. Bandla and crew conducted research related to plant biology and atmospheric research during the spaceflight. Her journey to space has been celebrated as a significant milestone, particularly for the Indian diaspora and women in STEM fields. "Whenever I looked at the stars, I always wanted to know what was there and the curiosity and urge to explore led me to it," she said in an interview. 

Satya Nadella 

CEO, Microsoft

The Hyderabad-born Satya Nadella is one of the best-known members of the Telugu diaspora. Since assuming the role of Microsoft CEO in 2014, Nadella has orchestrated a remarkable transformation within Microsoft, reinventing it as a global leader in cloud computing and cutting-edge technologies, the most recent being the AI powered trendsetting app ChatGPT. As far as his love for his native country is concerned, Nadella said, “I'm shaped by my Indian heritage. My hope is for an India where an immigrant can aspire to found a prosperous start-up or lead a multinational corporation benefitting Indian society and the economy at large.” 

Telugu Diaspora | Global Indian

Shantanu Narayen 

CEO, Adobe 

Shantanu Narayen is one among the celebrated tribe of Indian-origin CEOs shaping the global business world. Under his leadership, Adobe, achieved record revenue and industry recognition for being an inclusive, innovative, and exceptional workplace. For the sixth year in a row, Adobe has been identified as one of the 25 World’s Best Workplaces, while, Narayen has earned himself the title of ‘Top CEO’ on Glassdoor, which is based on employee feedback. “To win in today’s world every business has to transform itself to become maniacally focussed on the customer experience,” Shantanu Narayen remarked at an Adobe Summit. 

 He maintains a deep love for his hometown, Hyderabad. “If I was growing up right now, there was no way I would be leaving Hyderabad. A lot of opportunity exists in Hyderabad and India,” he said at the TiE summit in Hyderabad.  

Telugu Diaspora | Global Indian

Arvind Krishna 

CEO, IBM 

During his stint as the CEO of IBM, Krishna’s journey with the tech giant was one of profound evolution. Under Krishna's stewardship, IBM, has undergone a profound evolution, embracing emerging technologies such as artificial intelligence, cloud computing, and quantum computing.  

Born in a Telugu-speaking family in Andhra Pradesh’s west Godavari district, Krishna joined IBM in 1990.  

Always batting for India’s growth, the tech leader said, at the ET India Leadership Council, “The 18 months of the pandemic has accelerated digital transformation in India, which is equal to 15 years in the area of digital payments or online commerce or internet banking." 

Telugu Diaspora | Global Indian

Raj Reddy 

Founding director of the Robotics Institute at Carnegie Mellon University 

Indian-American Dabbala Rajagopal Reddy, is regarded as an AI pioneer, recognized for his contributions to AI research and his leadership in advancing technology and education. Born in a Telugu family in Katur village of Chittoor district present-day Andhra Pradesh he conducted influential research in speech recognition, natural language processing, robotics, and human-computer interaction, and played a pivotal role in developing the first large-scale speech recognition system. 

Reddy’s leadership extends beyond his research achievements. He has spent over 50 years on the faculty at Stanford University and Carnegie Mellon – in the latter, he is also founding director of the Robotics Institute. Under his leadership, the Robotics Institute became one of the world's premier research centers for robotics and AI, fostering innovation. “Things we couldn’t do ten years ago are now possible due to deep learning,” he said. While it is possible in English, think of a situation when an Indian can speak to the computer in his mother tongue and it can talk back to him. Then, all of a sudden, you are empowering many semi-literate people by expanding their knowledge base.” Reddy is the winner of the Turing Award, the highest honour in computer science. 

Telugu Diaspora | Global Indian

Rao Remala  

First Indian to be hired at Microsoft 

The former software developer, now angel investor, and philanthropist became the first Indian and one of the first 50 hires at Microsoft in 1981. He was one of the lead developers of the first version of Microsoft Windows. Born in T. Kothapalem village Nagayalanka Mandalam in Krishna district of Andhra Pradesh, Remala went to the US to pursue a PhD at the University of Washington. His story serves as a tall example of the diaspora’s triumph against all odds. “I was born in a very small village, where there was no power, no roads and no running water. It was a very primitive village in that sense,” Remala remarked during an interview of University of Washington’s oral history project. 

The engineer went on to architect, develop, and manage Microsoft’s flagship products like Basic, Cobol Compiler, Windows 1.0, Windows 2.0, OLE 1.0, OLE 2.0, Office 95, and Office 97. Now retired, Remala funds startups and a few charitable projects, including a foundation, named after his family, which has built an eye hospital in his village in Andhra Pradesh. 

Key Takeaways from achievements and contributions of Telugu diaspora A-listers in tech:  

  • Resilience and perseverance: Telugu tech leaders have demonstrated remarkable resilience and perseverance in their journeys. They faced challenges, overcame obstacles, and persisted in their pursuit of excellence. Their stories remind us that success often requires determination, grit, and the ability to navigate through adversity. 
  • Global mindset: They adapt to diverse environments, understand market dynamics and leverage opportunities on a global scale. Their experiences highlight the importance of embracing diversity, seeking international collaborations, and staying attuned to global trends. 
  • Continuous learning and growth: Remaining curious, embracing new technologies and trends and upgrading skills are crucial to success. These Global Indian journeys emphasize the value of staying adaptable, embracing lifelong learning, and being open to innovation. 
  • Leadership with purpose: Leadership must come with empathy and the knowledge that one’s position gives one the power to make a positive difference. These leaders inspire us to lead with purpose, drive meaningful change, and use technology to address pressing challenges.
  • Cultural pride and heritage: While they have their adopted homes, these Global Indians maintain strong connections to their cultural heritage and ethos, incorporating the principles of collaboration, empathy, and inclusivity into their leadership styles.

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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