The Global Indian Saturday, June 28 2025
  • Home
  • Stories
    • Exclusive
      • Startups
      • Culture
      • Marketplace
      • Campus Life
      • Youth
      • Giving Back
      • Zip Codes
    • Blogs
      • Opinion
      • Profiles
      • Web Stories
    • Fun Facts
      • World in numbers
      • Didyouknow
      • Quote
    • Gallery
      • Pictures
      • Videos
  • Work Life
  • My Book
  • Top 100
  • Our Stories
  • Tell Your Story
Select Page
Usha Vance | Global Indian
Global IndianstoryBreaking Barriers: Usha Vance set to make history as first Indian-American Second Lady
  • Global Indian Exclusive
  • Indian American
  • Whatsapp Share
  • LinkedIn Share
  • Facebook Share
  • Twitter Share

Breaking Barriers: Usha Vance set to make history as first Indian-American Second Lady

Compiled by: Charu Thakur

(November 13, 2024) Thousands of miles away in the village of Vadluru in Andhra Pradesh, the air was thick with hope and prayers. Villagers gathered at local temples, offering prayers for JD Vance’s success in the US elections, hoping that his victory would not only bring pride to their community but also strengthen the bond between India and the United States. Their prayers carried a personal note — a connection through Usha Bala Chilukuri Vance, the daughter of Indian immigrants whose roots trace back to this very region. As the news of Republican Party’s victory broke out, the village erupted in joy. Celebrations spilled into the streets symbolising their shared pride and dreams.

Usha Vance | Global Indian

Usha Vance, an attorney and wife of JD Vance, poised to become the first Indian American and the first Hindu Second Lady of the United States, is set to create history as she steps into this significant role. “I want to be the first to congratulate – now I can say Vice President-elect JD Vance. And his remarkable and beautiful wife, Usha Vance,” declared incoming US President Donald Trump, resonating with applause that marked not just a political milestone but a historical and cultural one. At 38, Usha will also be the youngest second lady since the Truman administration, representing a story that combines heritage, ambition, and love.

Rooted in India, Rising in America

Her journey from an Indian immigrant family’s home in San Diego to the heart of American political life has captivated many. Her father, a mechanical engineer from IIT Madras and a lecturer at San Diego State University, and her mother, a molecular biologist and academic leader, instilled a deep respect for education and cultural roots.

Coming from a Telugu Brahmin family with roots in Vadluru, her great-grandfather left the village in search of better opportunities to find himself in the city of Chennai where Usha’s father, Krish Chilukuri, was raised before relocating to the US for higher studies. In 1986, they became parents to Usha and raised her in an upper-middle-class suburb. Her journey represents the story of many Indian American families who have strived for success while staying connected to their heritage. The US census highlights that the Indian American community grew by 50 percent to 4.8 million people from 2010 to 2020 —a proof of their rising influence and contributions.

Born in an Indian middle class family in the US, she enjoyed the best of both the worlds. A bright student, who was raised in an environment where academic excellence was highly valued, she found herself at the gates of Yale University for her bachelors in history and later at Yale Law School, where she first met JD Vance, the man who she would fall in love with.

From Yale Classmates to Partners

Their paths at Yale were woven together by shared intellectual curiosity, and the two first connected over a writing project. Usha recalled in an interview, “We were friends first; I mean, who wouldn’t want to be friends with JD?” But the friendship quickly deepened into something more. It was their differences that made their bond strong. JD, who had faced a childhood marked by family instability and economic hardship, found in Usha a grounding presence. “She saw potential in me that I hadn’t yet seen in myself,” JD said in one of his interviews. Her support became a cornerstone during moments of self-doubt and frustration. Usha’s patience and understanding helped JD get through law school and deal with challenges from his past.

Usha Vance and JD Vance | Global Indian

JD Vance and Usha Vance

Their love story was not without its cultural nuances. Usha, the daughter of Telugu-speaking immigrants, and JD, who grew up with Appalachian traditions, had to find ways to bring their worlds together. In 2014, they married in an interfaith ceremony that honoured both backgrounds: a friend of JD’s read from the Bible, and a Hindu priest blessed their union. Their marriage merged their distinct backgrounds into a partnership which is now on a global stage with JD Vance set to become the Vice President of the US.

An attorney by profession, her legal career, marked by clerkships with Chief Justice John Roberts and Justice Brett Kavanaugh before his Supreme Court tenure, has solidified her reputation as a prominent and respected figure in the legal community.

A Steadfast Partner on the Campaign Trail

As JD began his political journey that eventually led to his vice-presidential campaign, Usha became more than a supportive partner; she was an advisor, confidante, and advocate. She introduced him at the 2024 Republican National Convention, sharing anecdotes that highlighted not just JD’s ambitions, but their shared values and the partnership they built.

“I grew up in San Diego in a middle class community with lovely parents, both immigrants from India, and a sister. That JD and I could meet at all, let alone fall in love and marry, is a testament to this great country.” – Usha Vance

The Global Indian added, “When JD met me, he approached our differences with curiosity and enthusiasm. He wanted to know everything about me. Although he is a meat and potato guy, he adapted to my vegetarian diet and learned to cook Indian food for mother.”

It was during this campaign that Usha’s poised presence onstage and at rallies became a subject of public admiration. Dressed in tailored suits and classic dresses, she embodied professionalism and grace, walking shoulder to shoulder with her husband as they garnered support across the nation.

A Milestone for the Indian American Community

Usha’s heritage has resonated deeply with the Indian American community, a population that has grown significantly, now standing as the second-largest Asian ethnic group in the US. Her story represents not only her success but also the dreams and achievements of many in the diaspora who balance being American with keeping their cultural roots. Usha’s journey is built on the academic and professional excellence common in immigrant families, but it is her personal strength and commitment to family that truly defines her.

Her father’s visits to their ancestral village in Andhra Pradesh and the family’s donations, like giving land for temples, show their strong connection to their roots. Usha’s rise to the national level brings pride to the Telugu community and others, showing how heritage and modern identity can blend smoothly.

 

As Usha prepares to assume her new role as the Second Lady of the United States, she carries with her not just the title, but the stories of generations who sought opportunities on foreign shores. Her journey—marked by love, resilience, and cultural pride—is a strong chapter in the story of American leadership. In a diverse nation, Usha Vance’s path from the suburbs of San Diego to the White House shows what can happen when different backgrounds come together for a shared purpose.

  • Follow Usha Vance on LinkedIn

 

Subscribe
Connect with
Notify of
guest

OR

Connect with
guest

OR

0 Comments
Inline Feedbacks
View all comments
  • Global Indian
  • Indian American
  • Indian roots
  • Indians in US
  • JD Vance
  • Second Lady of the US
  • US elections
  • Usha Vance
  • Vice President of the US

Published on 13, Nov 2024

Share with

  • Whatsapp Share
  • LinkedIn Share
  • Facebook Share
  • Twitter Share

ALSO READ

Story
From scientific labs to artistic canvas: Rahul Mitra’s multifaceted journey

(April 23, 2024) There is an all-pervasive energy that abounds when 56-year-old Rahul Mitra speaks. It is little wonder that the Hyderabad-born and Houston-based artist is also a scientist and award-winning writer. The multi-faceted professional helped develop therapeutics for ovarian cancer that are now in clinical trials, and as an artist, uses visual language drawn from his experience to interpret personal and socio-political dialogues - exploring various facets of life from love to technology. Working across different media, from oils and acrylics to figurative art and installations, he focuses on studying the underbelly of global cultures. [caption id="attachment_50883" align="aligncenter" width="618"] Rahul Mitra[/caption] His work has been widely exhibited across the world, including the First Printmaking Triennial of ULUS in Serbia, the Texas Biennial, the India Art Fair, the Contemporary Arts Museum Houston, the Portland Museum of Art, and the Centre Pompidou, amongst others. Visually striking with bold colors and with themes that are universal in nature, the artist’s work is appealing both visually and cerebrally. Shaped by early experiences  Growing up in Hyderabad in the 1970s, Rahul Mitra  was deeply influenced by his surroundings. Always interested in drawing and sketching, he remembers art and culture as an integral part of

Read More

and cerebrally.

Shaped by early experiences 

Growing up in Hyderabad in the 1970s, Rahul Mitra  was deeply influenced by his surroundings. Always interested in drawing and sketching, he remembers art and culture as an integral part of life. From classical musicians playing in the streets where everyone assembled in the evenings, burra kathas in the neighborhood, and screenings of mythological films via projectors in temples, he was shaped very early by art.

“Culture back then was simply on the street and literally all around you,” recalls the Global Indian and adds, “Most calendar art was influenced by religious texts, and it was a simpler time when most people did not have much money (it was socialist India after all), but the quality of life was much better.”

What cemented his interest further was the legendary Hyderabad artist Surya Prakash’s studio, which he used to visit. “He was my friend (now the filmmaker) Nagesh Kukunoor’s neighbor in our colony, and I used to go see his works. He used to spread them on the floor, making it an impressive sight,” he recalls.

Opportunity came early on via an unexpected source. His teacher, on noticing his impressive drawings, recommended that he illustrate a book in the NCERT curriculum, and his mentor then was a teacher who worked in the local school. The artist smiles and says, “I used to go to the school after hours where my art teacher used to work in the corridors, and it was a sight to behold, with the entire area drenched in color. I still remember using water colors to work with, which is a difficult medium at best.”

 

View this post on Instagram

 

A post shared by Rahul Mitra (@mitradna)

Hyderabad was then a small, sleepy, and green city that shaped the young artist’s mind. Another memorable experience was traveling on trains and observing people and society, which left an indelible mark on his consciousness. The artist recalls going to Vijayawada frequently, even as a teenager, as his father owned a printing press in the town and was amazed by the statues of Lenin and Stalin that were at street corners, which gave him a world view very early on.

It was this outlook that fed his mind and soul, as well as his art. Mitra’s work is deeply influenced by socio-political issues he witnessed in his childhood, including the disparities between the rich and poor, the macro- and micro-issues that society faces, and dual identities; all of this still forms the crux of his inspiration.

The flight to United States 

Fate, however, had different plans for him, as he went to the US in 1990 (after studying at IIT Roorkee) and pursued his PhD in Biochemistry and Molecular Biology at the University of Maine before working as a scientist. He held various posts of distinction, including that of Director of the non-coding RNA Cancer Center at the prestigious MD Anderson Cancer Center in Houston, USA, where he helped develop therapeutics for ovarian cancer that are now in clinical trials.

Life in the US in the early 1990s was exciting for the scientist turned artist. He shares, “I was so excited to see a new culture. Yes, food was difficult, but I was resourceful and started cooking. There were fewer Indians, and in Maine, I was considered exotic, but life was fun.”

Even in all those busy years, Mitra never really gave up painting. Juggling a marriage and a high-pressure job was not easy, but he did it. “I’m wired that way. I sleep only for three-four hours, so it never seemed like I had a long day. I always appreciated my work—be it looking for ink for my fountain pen or meeting an artist—everything I do, I do it with passion,” he smiles.

 

View this post on Instagram

 

A post shared by Rahul Mitra (@mitradna)

From the scientific to the artistic world

It was this passion that, in 2008, made Rahul Mitra return to art after a visit to the Venice Biennale inspired him. His first show, Dialogues of Civilization, held at G Gallery in Houston, was very well received and ensured that he never looked back. What the artist achieved through his work was to showcase the disparities that are prevalent in all societies, from the caste system in India to racial injustice in the West. It is this raw energy that makes one think while viewing his art.

“I want my art to raise questions and implore people to look within. There are many things that go undocumented in history. My aim is to focus on issues like those that are uncomfortable and compel us to look around us. I’m influenced by early European art but viewed with the lens of my Telangana roots,” he states.

His current show, The Elephant in the Room, in acrylic and oils, showcases elements of Hyderabad juxtaposed against the issues it faces. From autos to arches of religious structures to issues of colonialism and modernization, they provoke the viewer to think. Deeply metaphorical, his work captures the issues modern societies grapple with, from lopsided urban development to gender disparities.

[caption id="attachment_50884" align="aligncenter" width="800"]Indian Artists | Rahul Mitra | Global India One of Rahul Mitra's works[/caption]

His visual vocabulary is unique, as is his process of work. He first makes rough sketches of his work before using digital collages to get an impression of what the finished art looks like before he executes his vision on the canvas. Also passionate about public installations, the artist has worked on multiple projects using materials as simple as cartons and wood, creating deeply impactful works, which Rahul Mitra calls the Box City.

Love for India and its heritage

In all things creative, including writing, the author has never let his roots in India fade away. They form his constant muse and forever inspiration.

As someone who has been based out of the US for over three decades, how has life changed for Indians in the country? He smiles. “After the internet took off, I think Indians are looked at with much respect. Most Indians are highly educated and contribute actively to society.”

How much has changed for Indians pursuing the American dream from the 90s to now? He ponders before answering with a laugh, “Technology has revolutionized life. Back then, I used to pay three dollars to call for a minute. Now, it's free, so younger students can feel closer to their parents. It reminds me of the old movies when magicians could see people in the mirrors at the chant of a mantra, just that the iPhone has replaced the mirror.”

[caption id="attachment_50885" align="aligncenter" width="626"]Indian Artists |Rahul Mitra | Global India Rahul Mitra with his family[/caption]

With a lawyer wife Mini Kapoor and artistically inclined children Anika (who works with Deloitte in New York) and Manav (who has just finished high school), the artist is in a happy space. For someone who loves traveling, cooking, and collecting comics with his family, his next goal is all ready—to find a publisher for his manuscript!

  • Follow Rahul Mitra on Instagram

Reading Time: 5 mins

Story
Double jeopardy: Taliban and a stint in a US agency leaves this Baloch from Afghanistan nowhere to go

(August 19, 2021) On August 6, when heavily armed Taliban fighters sitting atop Humvees descended on the south western province of Nimruz in war-torn Afghanistan, Abdul Samad Rahimi knew what was coming. Far away from his country in Hyderabad, Rahimi began making frantic calls to his parents even as he watched the developments unfold on television in utter disbelief. By then, his 65-year-old father, a highly respected member of the Baloch tribe, had left his home in Nimruz along with his wife for a safer destination. Over the last 11 days, Rahimi's parents have constantly been on the move, concealing their identities and doing all it takes to escape the Taliban.   The Afghan province of Nimruz, which lies on the border with Pakistan and Iran was the first to fall to the Taliban: they'd attacked the province from three directions, leading to a quick collapse of defenses by Afghan security forces.  ''Ever since the Taliban took control of Nimruz, I’ve managed to talk to my father only a couple of times over WhatsApp calls. Lack of internet accessibility due to frequent changing of locations is making it difficult to reach him," informs the 34-year-old, his voice choked with emotion.   [caption id="attachment_7694" align="aligncenter" width="589"] Abdul Rahimi (extreme right) worked as a language

Read More

40":259}"> 

''Ever since the Taliban took control of Nimruz, I’ve managed to talk to my father only a couple of times over WhatsApp calls. Lack of internet accessibility due to frequent changing of locations is making it difficult to reach him," informs the 34-year-old, his voice choked with emotion.  

[caption id="attachment_7694" align="aligncenter" width="589"]News | Afghanistan Taliban Crisis Updates | Afghan People Crisis Abdul Rahimi (extreme right) worked as a language trainer in Afghanistan[/caption]

Until last month, Rahimi was hopeful of returning to his country and serving his community. His visa expires in September end and he now finds himself at a crossroads; his hopes of returning to his motherland, completely shattered. "As a minority group in Afghanistan, we were happy that a democratic government was in place. Now, all of it has collapsed. I still cannot digest that everything has changed so rapidly," says Rahimi, speaking exclusively to Global Indian.  

The Afghan national had come to India on an ICCR scholarship in 2019. With the deteriorating security situation back home, his wife and six-year-old daughter joined him in Hyderabad early this year. He was pursuing MA (TESL) in The English and Foreign Languages University (EFLU) in the city. The course ended recently and the family was looking forward to returning home.  "We wanted to get our daughter enrolled in one of the girls' schools there so she could remain closer to our community and serve them. But for the Taliban seizing control, I would have been back in my country. Now, I am stuck here and there is no way we can go back," says Rahimi, who refers to India as his second home. He got married in the year 2015. 

[caption id="attachment_7695" align="aligncenter" width="654"]News | Afghanistan Taliban Crisis Updates | Afghan People Crisis Abdul Rahimi (left) back home in Afghanistan during happier times[/caption]

One of the main reasons why Rahimi cannot go back to his country was his stint in USAID, an independent agency of the US government, which helped Afghanistan with foreign aid and development assistance. It helped bring more Afghans back into economic and civic life after years of brutalization by the Taliban before the US sent in its troops in the aftermath of 9/11. "I worked with USAID for 9 months but the Taliban began threatening my father with dire consequences if I did not quit the job. I gave up the job after my father asked me to resign.  Now, my city is under the control of a terrorist group (Taliban) and they are hunting for all those who’ve worked with US companies in the last two decades. People like me do not have a place to live there," informs Rahimi. 

Whatever little conversations Rahimi has had with some people back home, they tell him that the Taliban, at least for now, appear flexible. "At the moment, it appears they are trying to deceive Afghans by some sweet talk. Sooner or later, they will change their colors and go back to their brutal ways. There is no guarantee for the lives and future of Afghans." 

Another reason Rahimi feels at home in India is the government's support for the Baloch people. "People here are kind and we Afghans feel a lot safer here. No one knows what lies ahead for Afghanistan. I shudder to think what will happen to Afghans under the Taliban rule. There will be no freedom of speech, who will hear the voice of the people in the absence of a democratically elected government?" wonders Rahimi, who also worked as a language trainer in a government institution in Afghanistan. 

Asked what he plans to do now, Rahimi, who is utilizing the money he saved to buy his return tickets, says he is looking at options to stay back here. For this, he would need to apply for an extension of visa for himself and his family.   

Over the years, dozens of Baloch activists from Balochistan (Pakistan) have been frequenting Nimruz, which is also close to the borders of the Afghan provinces of Helmand and Farah. "They (Baloch activists) used to feel safe in Nimruz and would take refuge there. Many of them are dislocated after the Taliban takeover," a worried Rahimi says. 

Reading Time: 5 mins

Story
Biggest festival of democracy: NRIs add global touch to 2024 Lok Sabha Elections by casting vote

(May 10, 2024) From Hong Kong to the US, Netherlands to UAE — Mahesh Murthy has led a comfortable life overseas for the last 15 years. He can live in any part of the world he chooses, but his heart beats for India. So much so that, in order to fulfil his responsibility towards the motherland, the NRI has put his work on hold to travel to India and be part of the world's biggest festival of democracy. Murthy is among the thousands of NRIs who have arrived in India over the last one month, specifically to cast their vote in the ensuing 2024 Lok Sabha elections. Known as 'overseas electors', this is the first time that 118,000 overseas Indians have registered to vote, a majority from the South Indian states, marking a 65 per cent surge from the previous general election in 2019. Of this, about 11 per cent are women. Until 2010, the NRIs were not eligible to vote in Indian elections. The same year, the government amended the Representation of the People Act, 1950, allowing NRIs - Indians who have lived abroad for over six months, to vote. [caption id="attachment_51501" align="aligncenter" width="445"] Mahesh Murthy[/caption] "I firmly believe

Read More

e-51501 " src="https://stage.globalindian.com//wp-content/uploads/2024/05/PHOTO-2024-05-09-13-41-41.jpg" alt="" width="445" height="296" /> Mahesh Murthy[/caption]

"I firmly believe that health care, food, education, infrastructure, technology and regulations that allow ease of doing business should be the top priorities for any political party contesting the elections,” says Murthy, in conversation with Global Indian. He is eagerly waiting for May 13, the day he would cast his vote in a polling booth in Hyderabad.

Based in Dubai for the last two years, Murthy runs an ad agency and is an investor in many companies, including one in Hyderabad that builds satellites and space tech solutions. "The Government's role is solely to create the conditions and environment for its citizens to live up to their fullest potential," says Murthy, who will have voted in four elections so far, including 2024 and travelled from overseas to vote in two of them. "Voting to me is exercising my right to help select my representative in the country," says Murthy, who was born and brought up in Hyderabad.

The figures say it all

A state-wise analysis of data from the Election Commission of India reveals that 74.9 per cent of NRIs, who registered to vote this time, are from Kerala. Andhra Pradesh comes next at 6.4 per cent followed by Maharashtra at 4.7 percent, Tamil Nadu and Telangana at 2.9 per cent each.

[caption id="attachment_51462" align="aligncenter" width="690"]NRIs Photo for representation only[/caption]

There are over three crore Indians currently settled abroad. Of this, close to 1.35 crore are NRIs while the remaining are Persons of Indian Origin (PIO). While an NRI is an Indian citizen residing abroad for employment (and has lived abroad for more than six months), business or other reasons and holds an Indian passport, PIOs have Indian ancestry but possess a foreign passport and are not Indian citizens. India has the biggest diaspora in the world followed by Mexico, Russia and China.

Australia to AP

Like Mahesh Murthy, another overseas elector, Maruthi Prakash Surapaneni, travelled all the way from Melbourne, Australia to exercise his franchise. "As a responsible Indian, I want my state and country to grow in all spheres, especially investments, job opportunities and better infrastructure," says Prakash, who belongs to Andhra Pradesh, where he will be voting on May 13. In Andhra Pradesh, both Assembly and Lok Sabha polls are being held simultaneously.

Like most politically aware overseas Indians, Maruthi Prakash keeps himself updated on the developments concerning his state and New Delhi as well, every single day. He is someone who closely analyses the performance of both the state and central governments. "I will be doing my bit in selecting good and capable leaders," says Prakash, who came to India to vote for the first time since residing in Australia. He owns a restaurant and is also involved in the real estate business in Melbourne, where he settled down more than two decades ago.

In the last month, over 1500 NRIs have arrived in Andhra Pradesh alone. More are expected to arrive before May 13. Some are even campaigning for their favourite leaders.

[caption id="attachment_51503" align="aligncenter" width="367"] Maruthi Prakash Surapaneni[/caption]

But why are NRIs coming to India to vote in large numbers this time?

One of the key reasons is India's foreign policy, says political analyst Rajalakshmi Joshi. "The Indian diaspora is looking keenly at the elections due to the foreign policies of the Narendra Modi government, which has a massive impact on Indians across the globe, especially considering the migration policies in their respective countries of residence,” she points out.

Joshi says the outcome of these elections will determine India's role in addressing regional and global challenges, something that the diaspora has recognised. "The Prime Minister's consistent outreach to the Indian diaspora worldwide has been a noteworthy feature of his foreign policy."

Over the past decade, Modi has addressed tens of thousands of people of Indian origin in Australia, the US, the UAE, Japan and elsewhere. People have taken out numerous rallies, marathons, walks in support of Modi in various cities of the US, UK, Germany, Philippines, UAE among others. Moreover, India has deepened its trade relations with various countries, including the US and Russia.

Congress leader Rahul Gandhi has also been on several visits to universities, and delivered much-publicised talks. "Both major political parties have realised that their connect with the NRIs is vital to their support," says the political analyst.

Therefore, NRIs from both sides of the divide are queuing up to make their contribution this time. "That the Indian diaspora has woken up to the power of their vote can be gauged by the fact that the number of overseas electors is increasing with every election since 2014, and has seen a ten-fold rise in 10 years,” adds Joshi.

[caption id="attachment_51533" align="aligncenter" width="311"] Maruthi Prakash with AP's Leader of the Opposition, Chandrababu Naidu[/caption]

Will NRI votes have an impact on Indian elections?

"Their votes could impact some seats with a close margin. In tightly fought elections, every vote counts," says Joshi. However, not all NRIs who register actually turn up for voting. In the 2014 general elections, over 11,800 NRIs registered to vote, but less than one percent actually turned up. Similarly, in 2019, as many as 99,807 NRIs registered to vote of which only 25,000 flew down to exercise their franchise. However, 2024 is is expected to see the highest number of NRI voters so far..

Procedure for NRIs

The overseas Indians need to fill out Form 6A to enrol as an elector, which is available on the Election Commission of India's website.

As per ECI, an overseas elector is a person who is a citizen of India and who has not acquired citizenship of any other country and is otherwise eligible to be registered as a voter and who is absenting from his place of ordinary residence in India owing to employment, education or otherwise is eligible to be registered as a voter in the constituency in which his place of residence in India as mentioned in his passport is located.

Story
Knotting it right: Haresh Adnani is crafting bespoke carpets with artistic legacy

(May 29, 2024) Over the years, Haresh Adnani has skillfully woven his entrepreneurial spirit into Nodana (from the Latin word Nodus meaning knot), a bespoke carpet venture that elevates his family's three-decade legacy in home textiles by creating the most exquisite carpets. The entrepreneur has turned his carpet brand into his signature achievement while steadfastly supporting artisans in preserving their craftsmanship. To him, rug-weaving is an art form that demands precision, technique, and creative talent. The Spirit of Entrepreneurship Born in 1973, Haresh was raised in Mumbai, where he completed his schooling from Greenlawns and did his B.com from the popular HR College of Commerce. While studying, he began to intern at a garment export firm. “I have always wanted to be an entrepreneur, with a business in a different line, away from the family run company, so I started with manufacturing and exporting of garments in 1996. Bulk of my products were sold across Europe that included importers, retail chains and mail order companies,” Haresh tells Global Indian. Marketing his garments meant he had to travel extensively across Europe which he truly enjoyed as it meant getting work done and exploring, meeting, and seeing people and countries with its

Read More

il chains and mail order companies,” Haresh tells Global Indian.

Marketing his garments meant he had to travel extensively across Europe which he truly enjoyed as it meant getting work done and exploring, meeting, and seeing people and countries with its various cultures and food. “Travelling has always fascinated me and to add to this, beautiful landscapes, natural beauty, and the richness of history across Europe made it even more worthwhile and exciting. With the family business growing quite swiftly, in the year 2002, I moved into the home textile division of the company which was also concentrated in exports,” he says.

Haresh Adnani | Global Indian

Business Mantra

Nodana is a part of Adnani Exports Ltd. which is a family owned and run company for over 35 years of manufacturing and exporting home textiles across Europe. “We have always wanted to foray into the Indian market with something special. I was always fascinated by the intricate designs and textures of carpets that I would encounter during my research trips. This felt like the right moment to materialize my wish with the concept of customised carpets. Backed with the experience and expertise of home textiles we marched right ahead in this new venture. India felt like a huge carpet ahead of me to be walked on,” he recollects.

Artisan Cues

The artisans play a crucial role in the creation of their intricate and beautiful pieces of art with many carpet weaving techniques being passed down through generations within artisan families and communities. They often draw on this rich tradition of knowledge and craftsmanship, preserving and honouring ancient techniques while also adapting to modern innovations.

 

View this post on Instagram

 

A post shared by NODANA.HOME (@nodana.home)

Carpet weaving is a highly skilled craft that requires years of training and experience to master. Artisans develop a deep understanding of weaving techniques, knotting methods, and design principles through apprenticeship and hands-on practice.

"Nodana has its manufacturing base in a small town called Bhadohi, located in Uttar Pradesh, known as the Carpet City of India. A lot of the artisans are normally contract staff and are given daily wages but at Nodana, our aim is not just based on commercial interest but also a social and emotional responsibility towards this invaluable art that's why all our weavers are on permanent payroll of the company. This helps in creating a family and oneness with the karigars which then eventually transpires in our work and designing,” he says, adding, “We recognise the legacy of this beautiful art and truly believe in it and want to take it forward and hence encourage the newer generation to be a part of this tradition. Our karigars take pride in their workmanship and strive for perfection in every aspect of the weaving process.”

Haresh Adnani | Global Indian

Making the Journey Count

Being very passionate about his work is what makes him start each day with renewed energy and hope."This is why even if I have failed, I have still picked myself up and started from scratch. Results have never defined my direction. I believe in perseverance and hard work, and then sooner or later results will fall in place. Willingness to learn each day, no matter how many years spent in this industry is what keeps me going," says Adnani. His advices potential entrepreneurs to be patient, hardworking and persistent. "Rome wasn’t built in a day and so goes with every business. Nothing comes easy. There are no shortcuts to success. So, it is important to dream and put yourself out there no matter how hard it is," he adds.

Beating Challenges

Like every business, they too have faced challenges at different times. For most, it would be financial and mental challenges but for Adnani it is emotional as well. "Being calm, collected and determined to resolve the issue at hand helps in having a clarity of thought. Sometimes, I have noticed that we try too hard to find a solution, and if we just disconnect and view the problem from a distance, it becomes easier to find the solution," says Haresh, who believes in the concept of community and working together. "You can never overcome a challenge completely on your own. Personally, I belong to the old school of thought, and I treat and respect every person working with me as family, where they also feel they are an integral part of the company and contribute to the process of resolving problems that arise."

Looking Ahead

For someone who has been fond of sports and athletics, he admits that it has stayed with him through the years and he enjoys a good game of cricket and tennis. “Travelling is also something I am very fond of, especially quiet countryside places, close to nature. All this really helps me to unwind and relax. I also love going to the theatre and catching up with friends,” says Adnani.

For his brand, he hopes to take his business to great heights but more important than that is the invaluable smile of the customer on receiving their product and giving space in their home. “I truly believe in the saying that the customer is the king. With every small step, we hope to take this legacy forward for years to come,” he signs off.

  • Follow Haresh Adnani on LinkedIn
  • Follow Nodana on Instagram
Story
Modi Magic: Indian elections attract global audiences as election tourism peaks

(May 17, 2024) When the ‘rockstar’ of Indian politics — Prime Minister Narendra Modi — was holding a five kilometer road show in his parliamentary constituency of Varanasi on May 13, among the onlookers and those cheering for him were several foreigners who had come to be part of the world’s largest ‘festival’ of democracy.  Among them was Anna Anderson from the US, who, along with her group of four friends, waved and cheered for Modi, often hailed a global leader and a familiar face all over the world. Anna might not fully understand the dynamics of the mammoth Indian elections, but she was thrilled to witness and experience first-hand, what it feels like to be in the epicenter of Indian elections, that too in soaring temperatures. Election tourism was first introduced as an experimental model in 2012 in Gujarat, back when Narendra Modi was Chief Minister. The concept, which started out in Mexico in 2005, found success here too and this year’s mammoth election is likely to see some 30,000 ‘election tourists’.    View this post on Instagram   A post shared by Narendra Modi (@narendramodi) The rise of election tourism  As the mammoth Indian election is underway, election

Read More

an>

 

View this post on Instagram

 

A post shared by Narendra Modi (@narendramodi)

The rise of election tourism 

As the mammoth Indian election is underway, election Tourism is at its peak with foreign nationals from all over the globe arriving in India, Varanasi in particular, as it happens to be the most VVIP constituency in the country. “We were so looking forward for this moment. Modi is a charismatic figure and getting to see him before our eyes is a memorable experience for all of us,” Anna tells Global Indian. 

The group, which arrived in Varanasi recently for sightseeing and soak in all things spiritual, plan to be part of more road shows and public meetings by PM Narendra Modi in the days to come. Varanasi is witnessing an electoral frenzy like no other, as Modi filed his nomination yesterday.

Despite the sweltering heat, Anna and her friends  had no issues waiting for PM Narendra Modi to arrive amid chants of “Bharat mata ki Jai” which filled the air across all thoroughfares in the city through which Modi’s cavalcade traveled. 

“We walked a lot as there was restricted movement due to the road show. Yes, it was very hot but every moment was worth it. We now have something more to tell our people back home. Elections in India are so full of energy and enthusiasm,” says Anna, whose group spent their time in the iconic Assi ghat.

Anna and her group were briefed on all aspects of Indian elections before they went around Varanasi to experience the election fever. “Modi’s fan following in Varanasi is something to be experienced. We have never came across such huge following for any leader. No wonder Narendra Modi is a global leader,” says Anna, who also visited the Kashi Vishwanath temple, Sarnath among other places. 

[caption id="attachment_51685" align="aligncenter" width="622"]Varanasi  | PM Narendra Modi Campaign Foreign tourists at Varanasi | Photo Credit: Business Line[/caption]

The group has more election related events lined up in the days to come. “We are here for another 20 days and want to make the most of this ancient city and the elections as well,” adds the “election tourist.” 

When it comes to the famous Assi ghat, not only did Modi himself pick up the spade and cleaned it soon after his victory in 2014, as part of ‘Clean India’ campaign, he went on to host French president Emmanuel Macron and the then Japanese Prime Minister Shinzo Abe on the serene ghat, where the star attraction is the “Ganga aarti” in the evening, which leaves those witnessing it, spellbound. Even the Kashi Vishwanath corridor underwent complete renovation a couple of years ago. These moves by the Prime Minister led to a massive boost in domestic and international tourism. 

On the bandwagon 

Gujarat-based Akshar Travels is one such travel company which has launched election tourism packages for foreign tourists this election season. “We have a six-night, seven-day election tourism package where foreign tourists will get to learn various aspects of Indian elections,” informs Manish Sharma, founder and CMD of Akshar Travels, who is also the Chairman of Tourism Corporation Society of Gujarat. 

Priced at Rs 25,000 per person, the package combines election related activities with sightseeing tours. The package, which includes local transportation, breakfast and poll related activities enables tourists to participate in rallies, roadshows by India’s top politicians, particularly PM Narendra Modi and even provides opportunities to meet and eat with local politicians as well, for those who might be interested. 

[caption id="attachment_51682" align="aligncenter" width="471"]Manish Sharma | PM Narendra Modi Campaign Manish Sharma[/caption]

While the Prime Minister was busy campaigning in other parts of the country so far, the focus is now in parts of Uttar Pradesh, particularly Varanasi, where he will be addressing a series of public meetings, hold roadshows among other outreach programmes. People of will cast their vote on June 1. 

“Several tourists from the US, UK and Europe have already arrived or will be arriving shortly in Varanasi to witness the Modi magic, the thrill and excitement of elections while simultaneously indulging in spiritual activities,” says Manish Sharma. 

Niche tourism

The use of elections as a niche Tourism product was first experimented in Gujarat in 2012 when Narendra Modi was the Chief Minister. It was even tried and tested in 2019 general elections as well during which over 8,000 foreign tourists opted for the election package, which covered the two states of Uttar Pradesh and Maharashtra, which sent the most number of MPs (80 and 48 respectively) to the Lok Sabha.

This time around, the number of foreign tourists is expected to go up to 25,000 to 30,000. “This concept was inspired by the poll Tourism concept prevalent in Mexico during 2005. The idea came up for discussion at the prestigious World Travel market in London. Ever since, the concept has had a fair number of takers and has bolstered the resolve of its designers to take it to the next level,” informs Sharma.

The idea took shape from the fact that many random foreigners, who happened to be present during election time, watched with keen interest the rallies and public meetings addressed by politicians. Seizing the opportunity, operators like Sharma wasted no time in cashing in on Modi’s popularity and the high octane 2024 Lok Sabha polls.

[caption id="attachment_51686" align="aligncenter" width="523"]Varanasi | PM Narendra Modi Campaign Photo for representation only | Credit: Sara Di Giannantonio[/caption]

From researchers, students to heritage and history lovers, journalists and those who want to experience the sheer excitement of elections, have opted for the election package this time.  

The parliamentary constituency has elected Modi twice in the 2014 and 2019 general elections. Now, the people of Varanasi, the world’s most ancient city, appear all set to pick Modi once again. On June 1, about 19.62 lakh voters in Varanasi will determine the fate of PM Narendra Modi, who is contesting from this seat for the third consecutive time. According to the records available with the tourism department, about 53.8 million tourists visited Varanasi in 2023 of which 13,700 were foreign tourists. 

Building Brand India 

Political analyst Rajalakshmi Joshi says PM Modi's target of winning 400+ seats has generated a lot of buzz worldwide. “There have been numerous rallies, marathons, walks in support of Modi in various cities of the US, UK, Germany, Philippines, UAE, etc with the goal to see Modi as PM for the third consecutive time,” points out Joshi, which she says is an indication of soaring global popularity of the Indian PM. This in turn has  caught the attention of foreigners as well, who want to see him in person if they get a chance.

[caption id="attachment_51502" align="aligncenter" width="421"]Political analyst, Rajalakshmi Joshi Rajalakshmi Joshi[/caption]

Addressing tens of thousands of people of Indian origin in Australia, the US, the UAE, Japan and elsewhere, Modi has effectively created a novel tool of foreign policy, she says, adding, “And it’s one that the whole world is talking about.”

Reading Time: 5 mins

Share & Follow us

Subscribe News Letter

About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

Read more..
  • Join us
  • Sitemap
  • Terms & Conditions
  • Subscribe
© 2024 Copyright The Global Indian / All rights reserved | This site was made with love by Xavier Augustin