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Ayo Oum Shanti | Philanthropist | Global Indian
Global IndianstoryAyo Shanti: The native American in love with the Ganges and the indigenous Indians
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Ayo Shanti: The native American in love with the Ganges and the indigenous Indians

Written by: Amrita Priya

(Jun 7, 2023)“I don’t usually talk about this but I think I can talk more freely about it with Indians – I am sure I had many lifetimes in India,” smiles Ayo Oum Shanti,” as she connects with Global Indian from New York City. The founder of the nonprofit World Water Hub (WWH), Ayo was born Roberta Weiri and changed her name later, to be in tune with her spiritual side.

WWH began with Ayo’s passion project, The River Project–Ma Ganga (RPMG), which is a convergence of her experiences and fascination with the Ganges, her partner’s love for his native country, and her acumen to bring people together to find solutions.  

“I was raised to be a citizen of the world,” says the eighty-year-old, who is working to build meaningful communications around water and raise funds for the Ma Ganga project in India. Her nonprofit was created to give local communities from around the world a voice, and the chance to participate and collaborate in developing viable solutions to problems involving rivers and other water related issues. 

Ayo Oum Shanti | Philanthropist | Global Indian

Ayo Oum Shanti

 

“We have just officially become part of the Pennsylvania based HSI (Humanitarian Social Innovations) fiscal sponsorship, and are addressing ourselves as HSI-WWF,” she says.   

Passion to make a difference 

Before her retirement, Ayo worked at Memorial Sloan Kettering Cancer Center – one of the top cancer hospitals in the world. It was a setting where shared information and collaboration were at the heart of research to find cures. As a coordinator, Ayo helmed various collaborative and outreach efforts like conferences, seminars, symposiums and PRSS.  

Using this experience, Ayo aimed to create a similar model with HSI-WWH, to solve global water-related problems like floods, drought, pollution and sewage. “I truly believe that there is a solution to all these problems. Education is important. We need to just open our minds to change the situation. Once humanity has the will to make changes, it will happen. Lots can be done with the change of mindsets,” she remarks. 

HSI-WWF works as an open access educational resource. “In essence we are creating a global hub around river restoration and water management for education, sharing information and solutions, and for creating a platform for collaborations,” she says. 

How did it start… 

During her visits to India, Ayo would spend many afternoons at the Assi Ghat in Varanasi. “I love rivers in general but there was something really magical about the Ganges,” she says. This was when the seed of starting a non-profit around water and river restoration germinated in her mind.  

Ayo Oum Shanti | Philanthropist | Global Indian

One of the ghats of the Ganges in Varanasi

“There can be thousands of river restoration projects in the world and there could in hundreds in India alone, but there are hardly any platforms to bring all of them together,” says Ayo. “We are creating a space where people (those involved in river restoration and water management) can collaborate and share their experiences of what’s working for them and how others can benefit from those strategies. 

The significance of indigenous communities 

In addition to her NGO, Ayo has plans to establish a think-tank which would focus on the Ganges and other significant water bodies, supporting geo-hydrologic eco-systems worldwide. 

In her last visit to India, she spent a lot of time with the rural communities of Rajasthan. I felt an instant connection with them. “I am grateful to the Gravis (Gramin Vikas Vigyan Samiti) for connecting me to their communities at Gagadi and Bap. I am thankful for the organisation’s generosity to teach me their amazing water management systems and to the community support on so many levels,” she says. 

With first-hand experience interacting with indigenous people in Rajasthan Ayo has learned a lot. She strongly believes that they have the knowledge that we need. “I would like to group these indigenous knowledge-keepers with scientists in the envisioned think tank to come up with sustainable solutions” she says. “We should not be arrogant about our knowledge because indigenous communities have more knowledge than us. Their language is not that much of a barrier – if you want to communicate, you will be able to communicate with them.” 

Ayo Oum Shanti | Philanthropist | Global Indian

Ayo with a person from rural Rajasthan, India

World Water Quilt 

To spread awareness on pressing issues, Ayo and her team have big plans for World Water Day 2024. The team is inviting, artists, photographers and poets to share their creations with them. All their creations will then be collated on fabric, in the form of a quilt and presented to the UN on World Water Day 2024 which falls on March 22. “We are hoping participation of creative minds from all over the world. Later, a book featuring the contributors of the project is also being planned,” she informs. 

How Roberta Weiri became Ayo Oum Shanti 

Like some Americans, Ayo follows the shamanic tradition. It revolves around the principle of being devoted to the knowledge and care of other souls and, on nurturing the ecstasy of one’s own soul. 

“20 years ago, when I got divorced, my entire life changed except my name.’ Fellow followers of Shamanism said – “In our tradition when you are starting a new phase of life, you give yourself a new name that’s in harmony with what your intention is for the new phase of life. Why don’t you do the same.”

Ayo liked the idea and chose a name which is in tune with her utmost intentions. – “Ayo is an African name that means ‘joy.’ I look at my middle name ‘Oum’ as the music of the spheres and ‘Shanti’ is peace – so these are my intentions,” she says. “Spirituality is my top priority,” she smiles. 

Connection with India 

The spiritual soul nurtures a deep bond with India in her heart. “I grew up in what is called the Unitarian church. Under its umbrella, in Sunday school you spend the first three years learning about other religions before you learn about your own,” she mentions.  

“So, the church used to bring people from other religions to talk about their beliefs,” Ayo says narrating a childhood incident. “I still remember, when I was six, an Indian woman came to give a lecture in a gorgeous red sari. I was extremely shy to speak but very clearly, I remember thinking, I come from where she comes from, although I had no idea where she came from,’ she smiles. That was the first time that Ayo had met an Indian but she felt as if she belonged to her culture.  

Ayo Oum Shanti | Philanthropist | Global Indian

Ayo in Rajasthani attire

By the time she turned a teenager she had made lots of Indian friends, and all her friends would wonder, “Why are you so comfortable with Indians?” Perhaps as Ayo believes, she has lived many past lives as an Indian. Later, when it was time to choose a partner, she chose an Indian.  

Impact of early years 

Growing up Ayo was profoundly influenced by her father, a first generation American, an artist, a machinist engineer, and a Spanish Civil War and WWII veteran. “He had a big heart and a deep respect for life, nature, and all humans. It was through him that I learned what it means to have unconditional love,” she shares. Her mother has had an equally powerful influence on her life.
 
“My mother was referred to as a ‘crusader for lost causes’ as she was always searching for common ground in all that she did. She was involved in UN-NGOs and was an organizer for the Gray Panthers – a series of multi-generational local advocacy networks in the United States which confronts many social justice issues,” she tells.  

Her parents’ influences are evident in Ayo’s passion for putting community first. “We (WWF) are functioning out my retirement fund,” tells the change maker for whom ‘future of humanity’ matters more than her own ‘future’. 

Impressive zeal at eighty 

After the birth of her first child, education had taken a backseat for Ayo. “I returned to my college (Hunter College, NYC) after 45 years to get my bachelor’s degree,” she says excitedly. Ten years later in 2019, she did her master’s in EDM (Emergency and Disaster Management).

Ayo Oum Shanti | Philanthropist | Global Indian

Ayo in Kochi

 
A published poet and writer, a dancer, choreographer, world traveller, and astrologer, Ayo has held managerial positions in many industries. “If you look at my resume you would say, whoa! What exactly was she trying to do,” she laughs. “All that I have done gives me a broader perspective of different domains of the society,” she signs off. 

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Published on 07, Jun 2023

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‘Dar’ to dream: Padma Shri Faisal Ali’s ‘sporting’ academy gives Kashmir its champions

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"I remember buying punching pads, sports shoes and other sports accessories from my pocket money. It was a tough life but we were a content family. Everyone at home worked really hard and that is a quality which helped me throughout my life," smiles Faisal, the first person from J&K to receive the Padma Shri award in sports, speaking exclusively to Global Indian.

The national kickboxing coach was recently conferred with the national award for his contribution in promoting sports through martial arts and his work keeping the youth away from drugs -- both of which have been a herculean task. "All of us face hurdles in life and each one embarks on a different journey. Staying focussed on your goals, hard work and determination can do wonders," says the 33-year-old sportsperson, who runs 17 centres across the valley offering training in 18 sports including taekwondo, wushu, volleyball, table tennis among others. He started the Ali Sports Academy in 2003 but there was hardly any infrastructure back then.

[caption id="attachment_22157" align="aligncenter" width="693"] Faisal training young girls[/caption]

Rough start

Watching martial arts films, Faisal took an instant liking to wushu. Soon, national coach and Dronacharya awardee Kuldeep Handoo took him under his wings and trained him in wushu. But unluckily for Faisal, his career in wushu didn’t take off as planned. He participated in the nationals but failed to win any medal. The determined youngster then switched to kickboxing and had a flying start by winning gold at the Asian Championship in 2010. But with sports hardly receiving any recognition in the valley, his short career ended in 2013 after which he began focusing on his academy, which led to the enrolment of about 150 people.

"In 2008, I missed my black belt exam as I could not afford the fee of ₹6,700. Even winning the medal brought me no recognition," informs Faisal, who decided to channelise his time and energy in creating a "sporting culture" in the valley. Calling the initial phase “a struggle”, he adds, "That was a time when parents were not interested in sports, forget making it a career option. People looked at sports as fun and entertainment. They did not look at the professional side of sporting activities."

That mindset, he says, has changed drastically over the years. "Parents now come in large numbers to enroll their children in the academy. The youngsters are putting in hard work and aiming big so as to make a career out of it. It's a great beginning where parents, youngsters and teachers are doing their bit in promoting sports in J & K," says the sportsperson, whose centres at Anantnag, Pulwama, Shopian, Baramulla, Ganderbal and Srinagar, besides Bandipora, are teeming with sporting activity.

Mentoring future leaders

Presently 14,000 youngsters are being trained across his centres. In martial arts alone, there are 3,600 players of which 16 played international championships and won four gold medals, five silver medals and three bronze medals. They train for three hours every day.

"As a child, I had to travel far to get coaching from Kuldeep Handoo sir. I did not want that to happen to the youngsters in the valley and decided to start the academy. Since not all would be inclined towards martial arts, I slowly introduced other sports," informs the sportsperson, who charges ₹50 per trainee per year.

[caption id="attachment_22154" align="aligncenter" width="1280"] About 14,000 youngsters are being trained his centres in Jammu and Kashmir[/caption]

But getting the girls to train in the academy was a challenge for Faisal. “I wanted the girls to learn self-defense techniques. I met their parents and convinced them to make their daughters join the academy. Many did and have made a mark for themselves," smiles Faisal. Some of his star trainees include Tajamul Islam who made the country proud by winning the gold medal in the under-14 world kickboxing championship, Abida Akhtar, who won the 2017 Malaysia Wushu international championship, Hashim Mansoor, junior Asian karate champion and Sheikh Adnan, international taekwondo medallist.

While promoting sports was his main goal, Faisal was also disturbed over the rising drug addiction in the valley. "I came across youngsters who were doing drugs. I started organising workshops against drugs, met the family members of the addicts and tried to rehabilitate them by getting them into sports," says Faisal, who has so far rehabilitated about 45 youngsters.

[caption id="attachment_22165" align="aligncenter" width="720"]Indian sports coach | Faisal Ali Dar Faisal during an event at his sports academy[/caption]

Long way to go

Faisal has no plans to stop. "I want to open more branches across the country. Besides, I want to start rehabilitation centres wherever necessary to help youth deal with drug addiction. Importantly, I want more of my trainees to win medals in world championships in the future," says the sportsperson, who along with his team is planning to have more anti-drug campaigns, counselling sessions for sports as a career, and make the youth and country fitter.  says the compound arts degree graduate from the University of Kashmir.

Kuldeep Handoo has been an inspiration for Faisal who taught him “how to rise up in life and work hard in achieving our goals.” He adds, “I want to inculcate these qualities in the youth," smiles the sportsperson, who would spend hours imitating Bruce Lee's moves from the Game of Death and Enter the Dragon along with Jackie Chan's Drunken Master as a youngster.

An avid trekker, who has undertaken several expeditions in Kashmir valley, including Gurez Razdaan, Gangabal, and Kangan mountains, Faisal loves to cook or listen to classical ghazals and Bollywood music to unwind. “Whenever I get time, I also like to indulge in water sports like dragon boat swimming,” the sports coach concludes.

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Tee time: Bharath Arvind is making golf accessible through The Golfer’s Edge Chennai

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Leaving home

On his return to India, he continued to play golf at the Bombay Presidency Golf Club, where his parents were members. He often played club tournaments, and eventually, his talent for the game earned him a sports and academic scholarship at the Waldorf College in Iowa, USA.

“It was a fantastic experience,” Arvind recalls. “When you are on your own for the first time, and far away from home, you must learn to manage your time and life. It teaches you to be independent and take responsibility for every action and decision,” he says, adding that the experience helped him grow up much faster than his peers, who had remained back home in India. After graduated from the Waldorf College, he moved to Drake University, Iowa and did an MBA at Thunderbird School of Global Management (Arizona State University).

Bharath Arvind | The Golfers Edge Chennai | Global Indian

Sadly, Arvind lost his father when he was a student in the US, and watched his mother take over the reins. Her strength and determination became a great source of inspiration to him, as he ensured that he finished college, and never let him give up on his hopes or dreams of entrepreneurship. “She has been a pillar of support in all respects (emotional, financial, and spiritual) and has been an immense inspiration to me on what it takes to be focussed, determined and to always help others in need,” he says. He imbibed her determination and focus, and also learned how to be a self starter. “I think one needs to be very self-motivated if you want to succeed in anything in life. You must be able to pick yourself up and show up every day no matter what the situation,” Arvind adds.

The corporate life

Post his studies he pursued a career in PR working in the US and India with agencies and corporates in their marketing and communications/ corporate communications functions. “I eventually pursued my passion for golf and became the editor of Golf Digest India thanks to working with Rishi Narain, a stalwart in the Indian golf industry,” says Arvind. Narain’s company had taken on the publishing rights for the magazine from CondeNast and for Arvind, the job was a dream come true.

From there, he ventured out on his own to found a consulting practice for marketing communications to help startups and small businesses with their marketing needs. “Around 2017 I was keen to explore migrating to Canada to determine whether that would be a good fit for my family. I briefly migrated to Canada for a year and a half to explore the opportunity and eventually decided to come back to India and settle. The experience there was also very helpful to help me understand what my priorities were in life and what I needed to focus on,” he says.

Golfer's Edge Chennai

Golf in India has always been associated with the elite and is not necessarily very accessible. However, that is slowly changing as more driving ranges and facilities are opening up in different cities. However, to Arvind, indoor golf and golf simulators are the way forward, as they are an affordable option to make the sport more accessible to people.

“My partner, Hari Natarajan, started TeeTime Ventures in 2014 to install golf simulators in residential buildings, corporate offices, private homes, and other places,” Arvind explains. The two had first met during Arvind’s time with Golf Digest India, and have remained associated ever since. TeeTime Ventures has also enjoyed a good run, completing over 80 projects across the country. “Golfer’s Edge Chennai is our first company-owned centre and franchise with the prime objective of making golf more affordable and accessible to people. We want to introduce more folks to the game and Golfer’s Edge Chennai over the past one year has introduced well over 700 people to the game of golf in Chennai alone,” he says.

[caption id="attachment_53690" align="aligncenter" width="558"] Golfer's Edge is an indoor golf arena in Chennai[/caption]

Lessons learned

He believes that the best way to handle challenges is by taking them head on, responding to it and not overreacting to it. “Try and understand the situation for what it is worth. There are multiple solutions to any challenge. How you react and respond is what matters. Sometimes the best way to deal with a challenge is to not do anything and give yourself some time to approach a solution with a calm mind and on another day,” he says. He believes that finding the right partner or co-founder is super critical in business.

“There needs to be a good match and a good mix of skill sets each one brings to the table. And there must be a great deal of comfort between the co-founders to be able to speak the truth and not have to worry about repercussions. If you trust one another then you know that either person is coming from a good place with the same goal in mind,” he says. In his free time, he plays golf, reads, travels, spends time with the family and works out to try and stay as fit as possible and is also learning the guitar. “We wish to have multiple centres across the country to be able to introduce more people to golf in a fun and exciting way. The next few years will be working towards that goal. Ultimately if we can inspire a new generation of golfers to compete at the top level globally and have them start their journeys at one of our centres, I believe that would make us proud,” he signs off.

Follow Golfer's Edge Chennai on Instagram.

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From hosting TV shows to cooking for Nelson Mandela, Antonio Banderas and Hillary Clinton, and setting up a cloud kitchen, Chef Vicky Ratnani has done it all

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mostly to Chef Vicky Ratnani. With his TV shows – Vickypedia, Vicky Goes Desi, Vicky Goes Foreign, Gourmet Central, Vicky Goes Veg – he entered our homes and encouraged his viewers to try even the most complex of dishes. With his trademark humour, he made gourmet food seem easy and doable.

 

View this post on Instagram

 

A post shared by Chef Vicky Ratnani (@vickythechef)

In an exclusive with Global Indian, Vicky, who graduated from the prestigious Dadar Catering College (Institute of Hotel Management, Mumbai), candidly speaks about his extraordinary career thus far. He says, “I was the first chef who used olives, broccoli, zucchini, cherry tomatoes and other ingredients on a TV show. It paved the way for grocery supermarket chains like Nature’s Basket to start stocking them. For people who wanted to experiment, my shows gave them the option to use a zucchini instead of a dudhi, broccoli instead of cauliflower etc. My philosophy is that to stay relevant for the next five to seven years, you have to create recipes that are contemporary. I created dishes that reflected my global outlook. I used western techniques but if you look closely, the DNA of the dish is Indian. I might plate it differently, or use a blend of Indian and western spices, but the dish will be Indian at heart.”

How does he achieve that fine balance between this philosophy and making it easy to prepare for the viewer? With humour thrown in too for a dash of lightness at that. He says, “I just break down the dish into smaller steps. The kitchen may not be a pleasant place for many people who have to cook whether they like it or not. Cooking is hard work, and they may not even be in the frame of mind to cook. Your mental state and energy get transferred to the food you make, so you have to be happy when you cook.”

An Impressive Trajectory

And Vicky is happiest when he is cooking. A childhood interest that turned out to be his life’s calling, Vicky has had a dream run as a chef. He gained a royal appointment aboard the Queen Elizabeth 2 (QE2), where he worked across several global culinary traditions. After six world cruises that took him through many, many markets of the world along the way, Vicky went on to live and learn in Genoa, Italy. During his tenure on board these luxury cruise liners QE2 and Queen Mary 2, one of his achievements was that of being the Personal Chef to Nelson Mandela, on his journey from Durban to Cape Town when Mandela was promoting his charitable venture. Luminaries he has cooked for include Hillary Clinton, Antonio Banderas, Gloria Estefan, and Buzz Aldrin the astronaut, among others. As of 2010, he was the first and only Indian Executive Chef in the history of the Cunard Line.

When he moved back to Mumbai, Vicky Ratnani headed Aurus, a restaurant by the sea, followed by Nido, an all-day bistro he set up. Several such assignments followed, where he revamped menus or created new ones, and tweaked flavours for fast food chains for the Indian market. He wrote two award-winning cookbooks – Urban Desi and Vicky Goes Veg too. Currently, he also caters for high end weddings, curates pop-up menus annually at venues such as Soneva Jani and Soneva Fushi, high end luxury and wellness resorts in the Maldives.

When asked what keeps him busy these days, he reveals that about 18 months ago, he set up a cloud kitchen called Speak Burgers with his co-founders. From Korean to Tex-Mex, Moroccan and Caribbean spices to our very own Tandoori chicken and paneer tikkas, all these and more find expression on the menu which reads like a global who’s who of ingredients. However, the DNA remains Indian with Vicky using a blend of masalas he has created for the burgers and other dishes. With four cloud kitchens already established in Mumbai, he is planning to launch one at the Novotel in Kolkata, another two in Mumbai and three in Bengaluru.

Food as a Soft Power

Despite having worked with practically every ingredient available, his favourites remain fish and seafood. The Global Indian says, “There is something about working with fresh fish that I enjoy.” And his ultimate dream would be to set up a restaurant serving Sindhi food, which he grew up eating. “That would be my end game, a restaurant focussed on Sindhi cuisine. It is so vast – with the Sindhi home cooks in different parts of Indian cooking in multiple ways. The ones in Pakistan would be cooking according to what’s available there, so I would like to explore all these aspects and bring them under one umbrella.”

He also adds that given the vast richness of Indian cuisine, our food is a soft power. “Just like yoga is always perceived as Indian, our food can be a soft power globally. The history, diversity and depth of tradition we have in our country has influenced chefs in top restaurants all over the world. If you look at Spain, Italy or France, they market their country with their food as the USP. I believe we need to improve our infrastructure and create a whole new narrative around Indian food. We are one of the best countries for culinary tours as the cuisine changes every 20 kms. From deserts to temple prasadams, coastal to remote hilly areas, our food is so rich and varied, we need to capture that and market it to the world.”

Vicky Ratnani | Cloud Kitchen

Given all that he has achieved thus far, we won’t be surprised if Vicky launches a culinary tour of his own someday.

Chef Vicky Ratnani eats at:

  • Dubai: Nobu and Orfali Brothers, Tresind Studio for its set menu
  • Bangkok: Gaa and Haoma
  • Singapore: Burnt Ends, listed as one of the 100 best restaurants in the world; Chicken and Rice at Maxwell Hawker House
  • Japan: The Shojin Ryori veg tasting menu at the two-Michelin star winning Daigo, the only veg restaurant in Tokyo. Shojin Ryori is the cuisine followed by Buddhist monks that uses no onion or garlic.
  • The Tokyo fish market for sashimi and fish
  • New York: Hot dogs at a street cart; Chicken and Rice at Halal Boys; Veg tasting menu at 11, Madison Park, and the best steaks are at Peter Luger Steak House

 

  • Follow Chef Vicky Ratnani on Instagram 
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Sufiya Ahmed: The British-Indian author giving South Asians a voice through her books

(July 14, 2022) Growing up in the UK, young Sufiya Ahmed loved immersing herself in the world of adventure - thanks to Enid Blyton. Her books were a perfect gateway, an escape into a magical world. Flipping through the pages of The Famous Five series, she often found herself following Julian, Dick, Anne, George, and Timmy on their epic journeys to find treasure or stumble upon a circus troupe with them. That was the magic of The Famous Five for Sufiya. But little did the author know that decades later, she would give a South Asian spin to the classic, the much-loved series with her own storytelling. The four-book series is an ode to Enid Blyton from her “huge fan” Sufiya. "She’s up there on my presentation slide as an author who inspired me in my school talks.  When I was asked if I’d like to pen new adventures with the Famous Five characters, I immediately said yes,” smiles the author. However, the new adventures are more reflective of the modern times. “Whether it’s The Famous Five, The Secret Seven, or the girls at Malory Towers, these are beloved characters and I'm just making the setting for their adventures more reflective of the

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ous Five, The Secret Seven, or the girls at Malory Towers, these are beloved characters and I'm just making the setting for their adventures more reflective of the world that young readers live in, without changing the essence of their appeal," she tells Global Indian, adding, "The Five still love the countryside and the coast, go camping on their island and are good-hearted children who help their friends and neighbours and of course, are devoted to Timmy the dog!" The two released books have already captured the imagination of children in the UK, Portugal, and Spain.

[caption id="attachment_26873" align="aligncenter" width="480"]Author | Sufiya Ahmed | Global Indian Sufiya Ahmed is a British-Indian author.[/caption]

A popular name in the children's fiction space, the British-Indian author is one of the few authors giving voice to South Asian characters through her books - My Story: Princess Sophia Duleep Singh and Noor-in-Nissa Inayat Khan - something that's been missing from mainstream literature for too long. "Noor and Sophia’s stories are about our shared history and I feel they can add to the sense of belonging for British South Asians to our home country," adds the winner of the Redbridge Children's Book Award.

A writer in the making

Born at her nani's house in Gujarat, Sufiya found herself surrounded by love and care as a baby. "I was the first grandchild who was adored by the extended family and who was constantly fed ladoos as an expression of love," she laughs. But she soon returned to the north of England where "much of the migration after WWII had occurred." At age four, she moved to London where she attended a girls' school. But it was the public library that was her sanctum while growing up. Being a voracious reader, she loved borrowing books from the library per week for free. While she devoured books, she was also a huge Bollywood fan who loved Zeenat Aman and Sridevi.

[caption id="attachment_26876" align="aligncenter" width="864"]Author | Sufiya Ahmed | Global Indian Sufiya Ahmed reading Secret of the Henna Girl to school kids in the UK[/caption]

At age eight, she wielded the pen and started writing her own stories. Being an ardent fan of Enid Blyton and Roald Dahl, she "would copy their first few chapters word-for-word in my exercise book and then halfway through, let my imagination come up with my ending." Her stories developed with time, and when she turned 14, Sufiya convinced her mother to buy a typewriter to write her stories and send them to publishers. Amid the clickety-clack of her typewriter, she happily typed a story and sent it to Puffin Books. However, her dreams of being a published teen author crashed as she never heard back from them. "Years later, my debut Secrets of the Henna Girl was published by Puffin Books. I did take some pleasure in mentioning that little story at my book launch," she smiles.

In the following years, while Sufiya kept writing stories in her spare time, she worked full-time in the advertising sector and in the House of Commons. "I worked in both sectors for 15 years while writing stories that were rejected by writing agents.  They didn’t feel they could represent the stories I was writing to publishers." Unfazed, Sufiya kept writing more stories, and in 2012, got her big break with Secrets of the Henna Girl – a book that won her an award and put her on UK’s literary scene.

Giving children’s fiction a new voice   

In the last decade, Sufiya has established herself as a famous author in the children's fiction category. Having grown up in the 80s, with not much entertainment, except "four TV channels and VHS Bollywood tapes", Sufiya loved spending time in the library. The books were a perfect escape from reality and led her to the world of adventure. And she wants to replicate the experience for children with her books. "The books I read gave me so much pleasure, transporting me into worlds where mysteries were solved, adventures were experienced and fantastical settings were explored. I think it’s the escapism that grabbed me, and I want children today to have that," adds Sufiya, who also calls her books a "reflection of the issues" that matter to her. "Secrets of the Henna Girl looks at forced marriage and girls' rights. An issue I care about deeply," says the author.

South Asian characters take centrestage  

Author | Sufiya Ahmed | Global Indian

Being a South Asian raised in London, Sufiya never found people like her in the books that she read. This absence of South Asian characters in her favourite books while growing up made her resolve her to give voice to such characters in her books, and she did that with My Story: Princess Sophia Duleep Singh and Noor-in-Nissa Inayat Khan. While Noor was a WWII heroine - a spy who was sent to Nazi-occupied France as a radio operator to transmit messages to London, Princess Sophia was a suffragette who contributed to a pivotal moment in British history. "I want young people to know their stories so they can understand the contribution that British South Asians made to Britain. But I do believe that community cohesion has to work both ways. It is not enough for one minority community to strive for belonging. The majority community has to take steps for acceptance too," explains Sufiya who believes that literary world is evolving with "readers getting more access to books through the internet".

Come August, the British-Indian author's Rose Raja: Churchill's Spy will hit bookshelves across the globe. The idea, she says, took form as she did research for Noor Inayat Khan and Sophia Duleep Singh. Set in WWII, the book sees Rosina as a Muslim heroine, who is half-Indian and half-English, finds herself in occupied France, and how she gets embroiled in a struggle against the Nazis. "It’s a two-book deal, so I’m working on the second book which is set in Egypt during WWII. I’ve included Indian soldier characters because so many were stationed there to protect the Suez Canal, the British Empire's gateway to India," reveals Sufiya whose second book will be out next year.

[caption id="attachment_26874" align="aligncenter" width="460"]Author | Sufiya Ahmed | Global Indian Sufiya Ahmed's Rosie Raja: Churchill's Spy will be out in August.[/caption]

The author is currently binge-watching Miss Marvel and is in love with it. "The representation is just fantastic and it's amazing to see so many talented South Asian women writers and filmmakers behind it," says Sufiya who would have "liked seeing Shah Rukh Khan in it though."

Busy writing more stories that speak of diversity and inclusivity, Sufiya is busy creating an impact in the literary world. "I'd want children to enjoy my stories because that’s what they are. And stories are for everyone. I completely reject the idea that stories should be written for niche audiences," she signs off.

  • Follow Sufiya Ahmed on Instagram and Twitter

 

Reading Time: 6 min

Story
Atul Satija: The social entrepreneur who gave up a lucrative corporate career for poverty alleviation 

(September 23, 2021) The IMF recently forecast that India is emerging as one of the fastest growing major economies in the world. While that is certainly a reason to cheer, there is a scenario that one can’t ignore – the damage to the economy due to the pandemic has had far reaching effects. Over 230 million individuals fell below the national minimum wage poverty line, according to a report by the Centre for Sustainable Employment at Azim Premji University (APU). And it is to address issues such as the widespread poverty in India that individuals like 42-year-old Atul Satija, founder of The/Nudge Foundation and founder 2.0 of GiveIndia, have been working towards poverty alleviation.   In his LinkedIn profile, Satija writes, “Every human being can live a dignified life out of poverty, and it’s well in our collective means to achieve that goal. Within our lifetime.” A philosophy he deeply believes in and has been working towards ever since he gave up a 17-year-long career in the corporate sector to dive headlong into social entrepreneurship.  Humble beginnings  Born in a lower middle class Chandigarh home, Satija grew up watching his government employee father and school teacher mother go out of their way to help extended family who

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fetime.” A philosophy he deeply believes in and has been working towards ever since he gave up a 17-year-long career in the corporate sector to dive headlong into social entrepreneurship. 

Humble beginnings 

Born in a lower middle class Chandigarh home, Satija grew up watching his government employee father and school teacher mother go out of their way to help extended family who were of modest means. The family’s financial status made Satija want to study well and earn good money, but his father’s outlook also inspired him to help people. So, after graduating in engineering from the National Institute of Technology, Satija worked with companies such as Infosys and Samsung before doing his Masters from Indian School of Business. He then worked with Adobe for two years before joining Google as the head of business development first in India and then for the Japan and Asia Pacific markets. In 2010 he moved to San Francisco to join InMobi as its Chief Business Officer where he helped scale the organization from a small startup to a global leader in mobile advertising.   

When the social sector beckoned 

Throughout his career though, Satija would make it a point to volunteer during the weekends with a nonprofit in Gurugram. But it never felt enough. "I was working with Google then. Few months into volunteering, I realized it was the social sector that I wanted to work in over the long term – I was looking for meaningful work and potential for impact,” he told the Global Indian in an exclusive chat.  

[caption id="attachment_9222" align="aligncenter" width="581"]Indian social entrepreneur Atul Satija Atul Satija[/caption]

He found that his weekend volunteering kept him from contributing to society as much as he’d wanted to. By 2015, he had quit his corporate job to set up his own startup in the social sector space. “In 2015, I started my journey with The/Nudge Foundation to work towards poverty alleviation,” he says, adding, “The journey has been challenging, understanding the layers of the development sector, grassroot realities and then creating innovative solutions to reach our goals. The journey has also been one of purpose, meaning and satisfaction. I truly believe our generation can eradicate extreme poverty in India, given the resources and talent available now for this work.” 

A journey that fulfills 

When he began his journey with The/Nudge, Satija spent a few months working with various communities across Bengaluru and Delhi and narrowed down on skill development through gurukuls as their first intervention area. They then began looking for grants, which is when Nandan Nilekani, former CEO of Infosys, supported them with a seed grant of $200,000. “Being our very first grant, it was an important milestone for the entire team.  This was quickly followed by a series of partners coming forward to support our work including Mphasis, Cisco, Tata Trusts etc. Similarly graduating the first batch of 45+ students from our Gurukuls with 100% placements was also something that reinforced our approach and belief, and allowed us to stay focused in growing both our programs and impact aspirations,” says Satija.  

[embed]https://www.youtube.com/watch?v=QjV-Sko6sVg[/embed]

In 2017, Satija and Venkat Krishnan, founder of GiveIndia, happened to have a conversation where they discussed working through funding challenges that nonprofits face through a tech platform. The two realized their goals and visions were aligned and soon Satija was brought on board as GiveIndia’s Founder 2.0. “The work at both The/Nudge Foundation and GiveIndia is for the larger purpose of poverty alleviation but the approaches are very different and complementary in India’s development journey,” explains Satija.  

An evolving philanthropic culture 

Over the years though, Satija has seen philanthropy and the concept of giving back in India evolve. The pandemic has increased the scale of giving by organizations as well as individuals and foundations and philanthropists are now playing a crucial role in strengthening the work being carried out in the development sector. “Digitization has increased connectivity among people and communities. With digitization making giving convenient, donors have increasingly become more forthcoming. In the pandemic, people have given more than they did before. Additionally, the Corporate Social Responsibility laws requiring organizations to give 2% of their profits has increased donor participation in the societal challenges,” he says. 

So far, The/Nudge has been working towards addressing livelihood issues but is also aware of other areas that need to be supported such as education, public health etc. “Poverty is a wicked problem - complex, multilayered and multifaceted. We are focused on livelihoods as our primary area of work, and look at solutions that tackle the income in the hands of the poor by providing skilling and job placement, financial security, and social mobility." 

Work during the pandemic 

The past year has been about addressing the increased socio-economic concerns that the pandemic has raised. The need of the hour for the Foundation was to work towards efficient mobilization of aid to reach more and more of the needy population. “While GiveIndia has been working tirelessly to save lives, The/Nudge has geared huge efforts towards saving livelihoods and empowering the social welfare ecosystem, through its multiple initiatives across our three impact streams – Centre for Rural Development, Centre for Skill Development and Entrepreneurship, Centre for Social Innovation," says Satija, adding, “We launched Asha Kiran, which aims to serve 5 lakh poor households by 2025. We launched Indian Administrative Fellowship, to aid influx of talent into the development sector and to influence public policy and strategy. We are supporting other Social Enterprises through our incubator/accelerator. Our skilling and employment program has gone online and witnessed more enrolments than ever before, to help in economic empowerment of youth.” 

[caption id="attachment_9223" align="aligncenter" width="377"]Indian social entrepreneur Atul Satija Atul Satija[/caption]

In April 2021, GiveIndia relaunched its flagship giving collective that began in April 2020 – India COVID Response Fund (ICRF) to meet the rising demands of the second wave. The organization mobilized aid in the form of oxygen cylinders and oxygen concentrators to those in urgent need and help families in financial distress. “We also worked closely with several NPOs to deliver ration and food relief into the heart of communities where it was needed the most.” 

During the second wave, GiveIndia’s ICRF managed to deliver: 

  • 40,000 oxygen concentrators and cylinders at hospitals and to individuals at homes 
  • 279 districts of 25 States and 2 UTs supported through oxygen intervention 
  • 50 oxygen generation plants are being installed across the country 
  • Over 87,000 diagnostic and wellness kits, 18,000 oximeters and 27,000 isolation kits were distributed 
  • 3.8 lakh people reached with meals and food rations 
  • Cash relief provided for over 3,500 families of Covid-deceased 

Road map ahead 

“Since the inception of The/Nudge, we have been able to impact the lives of over 10 million people through both our direct and indirect work across India. Over the next five years, we want to focus on playing a catalyst role in scaling solutions that work on the ground across rural and urban livelihoods. GiveIndia was formed with an aim to serve the poor of the country. The pandemic has helped us grow as a giving community and we look forward to helping the needy and poor by enabling giving back for both individuals and organizations, and making giving bigger and better,” signs off Satija. 

Reading Time: 10 mins

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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