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Asmita Kerkar | Global Indian
Global IndianstoryAsmita Kerkar: Helping fight food insecurity in Minnesota through design psychology
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Asmita Kerkar: Helping fight food insecurity in Minnesota through design psychology

Written by: Charu Thakur

(January 10, 2023) Bernice Wimmer has been trying everything to fight the hunger crisis in the city of Alexandria in Minnesota, and was looking for support in redesigning her outreach food shelf (a point where families shop for the rescued food) to help improve shopping flow and focus on fresh food. Keen for a solution, she was still resisting the change. However, a meeting with Asmita Kerkar, the layout designer with the Foundation for Essential Needs (FFEN), changed it all as she helped create dignified shopping experiences for people facing food insecurity. “Having someone experienced, who knows space design and the psychology behind it, was a gift,” Bernice said. In the three years that Asmita has worked with FFEN, she has helped improve the turnout at almost seven food shelves in Minnesota through design psychology, helping create a safe platform for community engagement.

Asmita Kerkar | Global Indian

Asmita Kerkar

“Food insecurity is huge in the US,” Asmita tells Global Indian. Almost 34 million people in the US are food insecure, a statistic that shocked her. “I had no idea that the hunger crisis was acute in the US. We have around 400 food shelves in Minnesota, out of which over 250 have consulted with FFEN at some point.” Working with a nonprofit that’s helping Minnesota fight the hunger crisis by managing food shelves in the state, Asmita realised design psychology is most needed by these people as they have a stigma of shame to shop from the food shelves. “Coming from low-income families, they are unable to put food on the table every day, and are in a dilemma about choosing to pay the rent or medical bills or using the money to buy food, ” says Asmita, adding, “These people get food through donations which happen mostly in spatial experiences that feel unwelcoming due to lack of choice. But what FFEN or we as spatial designers are trying to do is create a grocery store environment for these people but without exchange of money and the freedom to pick and choose.”

Understanding that a space can have an impact on people’s psychology, Asmita started bringing more colours to the food shelves by collaborating with artists. “Certain colours can uplift your mood. Moreover, signage plays a pivotal role as language is important. We work around environmental graphics like ‘Take As Much As You Need’ instead of ‘Limited to 5LBS’ making the experience welcoming to them.” Even changing linear aisles to diagonal has helped improve the shopping experience of people at food shelves.

Outreach food shelf

Outreach food shelf

Architecture to design psychology – shifting gears

Fashion designing was Belgaum-born Asmita’s first choice but an incident made her shift gear in her career choice. Seeing a beautiful heritage home being torn down in the neighbourhood “broke her heart.” This prompted her to read more about architecture and its history and led her to sit for The National Association of Students of Architecture exam. “Though I wasn’t good at sketching, my dad and my teacher believed in me and encouraged me to follow my dream.” After bagging a seat in Bachelor of Architecture, Asmita had an epiphany that it was the correlation between spaces and human psychology that intrigued her more than the exterior of the building.

After graduating, she took up freelancing projects for interior design leading to an interest in spatial experience design, which intensified after arriving in the US for her master’s in environmental design at the ArtCenter College of Design. Learning the psychology of spaces opened up a new horizon for Asmita, and her class on Design Matters nudged her toward designing for social impact. “During my thesis, I started volunteering with FFEN as a layout designer and introduced them to the psychology of design and spaces and its impact. Seeing the feedback pushed me to look for opportunities in nonprofit,” says the spatial designer, who initially worked with a corporate as sustaining on a nonprofit as an international student wasn’t feasible. “However, I kept volunteering with FFEN.”

Asmita Kerkar | Global Indian

Designing for social impact

Opportunity knocked on her door when FFEN approached her to work as a design strategist after receiving a part of the $147,000 grant from the Minnesota Pollution Control Agency to design Fresh Food First – food rescue toolkits to help preserve the freshness of the rescued food. “Food makes 18% of landfills in Minnesota where it breaks down and produces methane, impacting climate change. I wanted food shelves to know why it was important to save the rescued food so that it doesn’t land up in landfills,” she adds. Most of the rescued food comes from farmers, family donations, food drives, restaurants, and few grocery stores like Trader Joe’s. “All the donated food goes to a food bank that distributes it to the food shelves. It’s again dependent on supply and demand.”

Asmita Kerkar

So, what are the toolkits that Asmita has created? “It’s mostly guidebooks or graphical posters. In the food shelves, there is a scarcity mindset. Since the supply isn’t enough, you don’t have enough to showcase. How do you display less produce in a way that people think it’s more? You use a tilted basket and pile up everything at an eye level. We try to design such small things that play with the mind of the person rather than their reality which you cannot change.” Moreover, the toolkits create awareness in case of food shelves displaying food in wrong equipment. “Most display onions and potatoes together but are unaware that they produce ethylene gas which leads to the darkening of potatoes. Providing a list of ethylene-sensitive and ethylene producers list, helps them stock the produce in a better way. Another aspect is recycling food. Up to 2-3 weeks expired baby food can be consumed by baby animals on the farms,” explains Asmita.

McLeod Food shelf in Minnesota

This month her team will pilot the project in seven-ten food shelves. Over the years, Asmita’s work has helped create an inclusive and dignified space for people to shop. “It was also a learning experience for FFEN as to what is design psychology and why trauma-informed design is important.”

Asmita, who loves baking and going on walks, measures her success by the smiles on the people’s faces. “Design for social impact is what I am interested in, and knowing that my work is helping hundreds of people every day makes me content,” she signs off.

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  • ArtCenter College of Design
  • Asmita Kerkar
  • Design Psychology
  • FFEN
  • Food Insecurity in US
  • Food shelves in Minnesota
  • Foundation for Essential Needs
  • Fresh Food First
  • Global Indian
  • Hunger Crisis in US
  • Minnesota Pollution Control Agency
  • Rescued Food

Published on 10, Jan 2024

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Afza Tamkanat continues her family’s artistic legacy, from Hyderabad to Sydney

(December 21, 2023) Art is an exploration of the present moment, as far as Afza Tamkanat is concerned. Whether it was painting the streets of Hyderabad, her city by birth, or the sights of Sydney, where she is curently based, Afza takes inspirations from the the things that surround her. Her father, the celebrated artist Fawad Tamkanat, never wanted to impose his thoughts and dreams on his children, but for Afza, who grew up surrounded by canvases and paintbrushes, and her father hard at work, art seemed to be the only way. Her challenge is to establish her own voice as a painter, without losing touch with the work that has so inspired her - that of her father. She paints imagery that is close to her heart - the sparrows her grandmothes used to feed, the streets of Hyderabad and the landscapes of Sydney, where she lives with her husband. Her canvasses have a distinctly vintage feel, which she works hard to achieve. Now, at 33, Afza Tamkanat's art is a reflection of her journey, from childhood memories to getting married, motherhood and moving countries. A family of stalwarts Born into a creative family where children were encouraged to

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tive family where children were encouraged to choose their own professions, Afza had many examples of living one’s passion at home. Her great-grandfather, Syed Hafeezuddin, was a famous Hyderabadi playwright; her grandfather (Shaz Tamkanath) was an accomplished poet; and her father is one of Hyderabad’s best-known contemporary artists.

[caption id="attachment_47690" align="aligncenter" width="598"] Afza Tamkanat with her father[/caption]

“Unfortunately, my grandfather passed away before I was born, but I know him through his poetry, his radio and television interviews, newspaper articles, and most importantly, how his colleagues, friends, and students speak about him,” Afza tells Global Indian.

As a young girl, she has been deeply influenced by her father’s work. She says, “My father, who is my best friend, is the reason I do what I do. He has always encouraged and supported me in whatever I chose to do, be it learning to play the keyboard or designing my own clothes, and most importantly, painting.” Her fondest memories are of her father would giving her his brushes and colours to paint, and then print her drawings as new-year cards to send to galleries across India.

Growing up, she was a soft-spoken and quiet child who preferred painting over playing with toys. She reflects, “I was also one of those kids who was never good at communicating; I was the silent observer and had a deep passion for painting and listening to stories. The joy and happiness that I felt when I was painting were like no other, and I knew I would be more than satisfied doing this for the rest of my life.”

Finding her feet

For Afza, there is no greater influence on her work than her father. She agrees, “Ever since I can remember, I have seen my father paint. His immense body of work, his hard work, and his dedication to his work have been inspirational. I was always in awe of his craft and wanted to paint like him, secretly wishing to do even better.”

As Afza started painting academically, she slowly evolved her own style and language. Working with different mediums, her realistic renderings create an interesting space that is subtle and sensitive. Her subdued colour palette and an element of fantasy that is present in her work infuse a streak of surrealism into her canvasses.

“I like to believe that art was always a part of me,” shares Afza and adds, “I feel I paint the way I look at the world. The memories and nostalgia of an ever-changing world are what I aim to capture. The sparrow sitting on the window sill, dipping its beak in the bowl of water on a hot summer afternoon, the ride in my grandfather’s old fiat, or the evening ritual of my family with Osmania biscuits with chai—my work is a pictorial diary of my life.”

A recipient of the Devi Award by The Indian Express Group for empowering women through Art, the artist has showcased her work internationally, and has created a niche of her own. The artist states, “When I started, a lot was expected of me by my teachers because of my surname. It was the biggest challenge to move away from my father’s shadow and create my own language and style of work.”

A new facet to life

Afza Tamkanat moved to Sydney after her marriage to Muqhaddin Javad in 2018. The Pucca Hyderabadi in her had to adjust a lot, especially when it came to food! She smiles, “I miss my totapari kairi (raw mango), jamun (black plum), and aam (mango), as well as my favourite spots for biryani and chicken 65. But there is a little India here, in Harris Park, where we have Hyderabad House and Pista House (both popular eateries), so we sort of manage. Still, I crave the Hyderabadi hospitality and tehzeeb!”

Sydney has influenced her work in more ways than one. She has exhibited at the affordable art fair in Melbourne and adds, “I love visiting the new South Wales art gallery and the Chau Chak wing museum at the University of Sydney.” Afza shares that the city has a lot of white windows, which have found their way into her work! She shares, “It’s from here that my window series started! As an artist, it’s become my second nature now to observe my surroundings, and sometimes unconsciously, when I am working, things flow on canvas. Currently, Sydney is seeping into my canvasses!”

The mother of two kids, four-year-old Inara Javad and toddler Anaiza Javad,Afzz Tamkanat is juggling being a mom and trying to find time for work. When free, she loves going on bush walks and treks to experience the great Australian outdoors with her husband.

She explains, “I don’t know how I do it. At times, I don't get the time to paint for months together, but my sketchbooks have little drawings of my ideas. As they say, where there is a will, there is a way!” She has passed on her love for art to her young children. Her elder daughter has her own set of colours and sketchbooks and loves sit and paint with her mother. Having just finished a show in London, she is working on a solo show to be exhibited in Europe, Australia, and America soon.

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Unveiling the icon: Fashion maestro Rocky S redefines luxury and comfort

(June 26, 2023) Rocky S is a renowned fashion designer who has made a significant impact in the industry. With a passion for transforming fabric into art, Rocky S has dressed numerous celebrities, including Beyoncé, Priyanka Chopra Jonas, and Paris Hilton. His work has been showcased at international fashion weeks and his brand has gained recognition for its luxurious couture, bridal wear, and accessories. With meticulous attention to detail and a commitment to craftsmanship, Rocky S has established himself as one of India's top designers, captivating the fashion world with his innovative and exquisite designs. From a young age, Rocky Star found himself irresistibly drawn to the captivating allure of fashion. Whether it was observing trends, experimenting with styles, or simply appreciating the artistry behind clothing — he knew deep down that his destiny lay within the world of fashion design. He would help his friends select the perfect outfit for different events, and found he could style them flawlessly. “Even when I was in school, I was deeply captivated by the fashion world,” Rocky tells Global Indian. From Beyoncé and Paris Hilton to Priyanka Chopra Jonas, Carrie Underwood, Danielle Campbell, Kangana Ranaut and Nora Fatehi among others — Rocky S,

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Priyanka Chopra Jonas, Carrie Underwood, Danielle Campbell, Kangana Ranaut and Nora Fatehi among others — Rocky S, as he is popularly known, has styled many celebrities across the world. He has also done six international shows including London Fashion Week (2016), Milan Fashion week (autumn/winter 2016), Dubai Fashion Week (2021) and LA Fashion Week (2022).

[caption id="attachment_40672" align="aligncenter" width="573"] Rocky S[/caption]

The Mumbaikar

Born in Mumbai, Maharashtra in October 1970, a city he describes as brimming with culture and creativity, Rocky faced the loss of his father at a young age. “But my mother’s unwavering strength became a guiding light in my life,” informs Rocky, who has two elder brothers, one a chartered accountant and the other has made his mark in the realm of business construction.

Even back then, Rocky showed a deep interest in sartorial pursuits. “I still remember during holidays, my grandmother would create stunning outfits from scratch and lovingly gift them to us. I was truly captivated by the artistry of transforming a single piece of fabric into such garments,” smiles the ace designer. Alongside his passion for fashion, Rocky discovered an affinity for swimming, a sport that has influenced his life and values and remains indelible.

He went on to graduate with a bachelor’s degree in commerce, but swiftly transitioned to pursue his dreams in fashion design, enrolling at the esteemed JD Institute in Mumbai.

Brand Rocky S 

His process begins with inspiration. "It consumes a significant portion of my time," he admits, "but serves as a catalyst for my creative flow. Once I find the perfect inspirations, my sketches come to life effortlessly." This inspriation springs from the people who hace influenced him, and played role in shaping his creative vision.

Rocky’s art is shaped by his love for travel, which he says ignited a passion for exploration. During his travels, he encountered remarkable gothic and baroque designs, which became a fount of inspiration for the ace designer. “These influences, combined with my unwavering vision, propelled me to establish my own brand in 1995, with a resolute mission to create relevant and luxurious couture for the ever-evolving women of today,” recalls Rocky, who is well known for his artistic mind and penchant for invention.

 

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Over time, he nurtured a self-sustaining unit, housing skilled master craftsmen and artisans, who breathe life into each intricately designed piece.  “At our atelier, we prioritize the art of precision, focusing on cut, comfort, fit, and finish, resulting in exquisite haute couture, bridal wear, luxury pret-a-porter, and accessories,” says Rocky.

Rocky now ships his creations worldwide, marking a remarkable evolution from his humble beginnings. “Today, we showcase our collections in prestigious multi-designer stores while maintaining our flagship store in Mumbai—a physical manifestation of our brand's essence, inviting fashion enthusiasts to immerse themselves in our world of style and craftsmanship,” he says.

Dressing up Beyoncé 

Back in 2007, Rocky was pleasantly surprised to receive a phone call from the manager of superstar Beyonce, who was expected in Mumbai for a performance. The manager requested Rocky to bring a selection of outfits for the upcoming concert. “I swiftly gathered my team of assistants and headed to the hotel, armed with a carefully curated collection of 10-12 exquisite ensembles.”

As he presented the options to Beyonce, her eyes lit up with delight and after careful consideration, she ultimately chose the resplendent pink lehenga-choli for her stellar performance, says Rocky. He doesn’t just cater to the stars and their high-profile events, however. He works with the common people as well, and has established a reputation in the fashion community for offering a combination of style and comfort.

Association with ‘Miss India’

For many years, Rocky has served as the fashion director for Miss World, and has had a long association with the Miss Indian pageant – he was an official designer for Femina Miss India 2023 as well. He curates wardrobes for winners at events and red carpets.

This year, he says, his association with the pageant grew stronger as he had the honor of designing every gown for the state winners. “The collection of gowns exudes classic sophistication with a contemporary twist feature simple appliqué patchwork of cut Dana and stones. The delicate embroidery adds just the right amount of sparkle and texture to the gowns,” he explains. Only the finest silk, taffeta and velvet were used to create the meticulously-crafted gowns.

Future plans

Currently immersed in creating his newest collection, Rocky is pouring all his creative energy into the smallest details. “My strategy is to expand the brand’s presence by opening new stores both within India and abroad,” he says. “This decision is driven by the growing demand from our esteemed clientele, who hail from diverse locations such as the US, Canada, London, and Dubai,” Rocky adds.

Rocky’s other interests

Rocky is someone whose interests encompass a wide range of sources that fuel his creative spirit. “While I don't have a specific hobby per se, I find immense joy in traveling, immersing myself in different cultures, and drawing inspiration from the vibrant tapestry of the world.” He also enjoys techno music, which he says resonates with his artistic sensibilities and serves as a backdrop for his creative process.

Fashion in India

Coming to the fashion scene in India, Rocky says people are currently embracing and celebrating a captivating neon revival, which has brought a fresh burst of energy and vibrancy to the scene. “Alongside this exciting trend, they are also exploring a myriad of captivating variations in saree styles, pushing the boundaries of traditional attire. These variations encompass a wide spectrum of design elements, ranging from unconventional draping techniques to experimentation with fabrics, textures, and embellishments,” explains the fashion designer.

Moreover, the anticipated rise in luxury spending in India by 2030 presents a promising landscape for the industry, he feels. “This upward trend in luxury spending suggests a growing demand for exclusive and high-end fashion products, creating a favorable environment for designers to showcase their craftsmanship and creativity as well,” he says, adding that opens up exciting opportunities to cater to the discerning tastes and aspirations of affluent clientele.

Rocky S stands as an extraordinary force in the realm of fashion, leaving an indelible mark on the industry with his visionary designs and impeccable craftsmanship. From dressing global celebrities to captivating audiences with his runway showcases, Rocky S has cemented his position as a leading fashion maestro in India and beyond. With his unwavering dedication to excellence and his ability to breathe life into every ensemble he creates, Rocky S continues to inspire and shape the world of fashion, leaving a lasting legacy that transcends trends and time.

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Shaunak Sen’s ‘All That Breathes’ bags Oscar nomination

(February 2, 2022) In January 2022, Delhi filmmaker Shaunak Sen's documentary All That Breathes bagged the World Cinema Grand Jury Prize at the Sundance Festival. There has been no looking back since. A few months later, Sen was off to Cannes, making finding himself a place in the history of Indian cinema as the first documentary filmmaker to make it to the prestigious film. The film went on to win the 2022 L'Oeil (Golden Eye) for best documentary, at the 75th edition of the festival, which also happened to be celebrating Indian cinema. A BAFTA nomination followed a few months later and soon after, the Oscars came calling. In January 2023, All That Breathes secured a nomination for Best Documentary at the 95th Academy Awards. The call came at 2 am, Sen said, shortly after receiving his Oscar nomination and "of course, it was an utterly sleepless night." He's still waiting for the news to sink in, he admitted, in the interview. "The Indian non-fiction circuit has fared better over the last few years than the fiction films," Sen told Global Indian. With The Elephant Whisperer also receiving an Oscar nomination and documentaries like Writing With Fire and House of Secrets: The

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car nomination and documentaries like Writing With Fire and House of Secrets: The Burari Deaths capturing mainstream audiences from around the world, the truth of his words is evident. Shaunak's 2015 debut documentary, Cities of Sleep, was shown at over 25 international festivals and won six awards.

Back in 2018, Sen happened to hear of two brothers in Delhi who had dedicated their lives to rescuing and rehabilitating the city's injured kites. The trail led Shaunak to a derelict basement, cluttered with out-of-use metal cutting machines - an unlikely spot for a tale of such poignance. It was in this cold and decrepit spot, however, that the two brothers sat huddled, tending, even at that moment, to an injured bird. They led him to the terrace, where an even more surreal scene awaited. In a giant enclosure overlooking a sea of blackened rooftops, hundreds of black kites waited for their wounds to heal, after which they would be released. Shaunak Sen’s All That Breathes is the story of these two brothers and their remarkable acts of kindness in an otherwise unforgiving city, where rats, cows, crows, dogs and people all jostle for space and survival.

The world of narratives and storytelling 

"For as long as I can remember, I cannot recall a time when I wasn't interested in making films." As kids, when he and his classmates were asked to write essays about what they want to be, Shaunak would talk of theatre and film. "Even in school, there was an inherent obsession with reading," Shaunak says, which translated into a general love for narratives and storytelling.

Bluebells, the school Shaunak Sen went to in Delhi, encouraged students to participate in extra-curricular activities, giving them a rich selection of choices. Shaunak was drawn to theatre, debates and quizzes, "the whole gamut of what makes up ECA in Delhi. I was interested in all of it." Graduating with English honours from Delhi University, Shaunak threw himself full-time into the "world of narratives" as he puts it. Kirori Mal College's theatre society was well known, "an old and hallowed group," he says. Being part of the society was a formative experience, "Rigour and precision were expected of all of us in the group.” He did his masters in filmmaking at Jamia Millia Islamia and a PhD from JNU.

[caption id="attachment_24754" align="aligncenter" width="604"]Shaunak Sen | Filmmaker  | The Global Indian Shaunak Sen[/caption]

Delhi’s ‘renegade sleepers’ 

Shaunak Sen has always had trouble sleeping. "I have had intense patches of insomnia," he says and from there grew an organic intrigue with the subject of sleep. "I chanced upon a text, Jacques Ranciere's Nights of Labour, which looks at sleep through a different socio-political lens," he says. From there began a series of visits to night shelters in Delhi, as Shaunak explored the idea of an urban space through the lens of its "renegade sleepers." From this emerged Cities of Sleep, Shaunak's debut documentary film, a portrait of Delhi through the eyes of people who sleep on its streets.

Delhi is home to some two million homeless people, according to the official figures. Many believe the real number is almost double. "The night shelters can only house an infinitesimal fraction of the total number of homeless people," Shaunak says. But everybody needs to sleep and hundreds of informal, slapdash businesses have sprung up to cater to the swathes of homeless people. "Sleep infrastructure," including bedsheets, blankets and maybe even a bed, are provided at nominal rates - and business is thriving. They have been somewhat unthinkingly dubbed 'the sleep mafia' by the media, a term that Shaunak confesses makes him "a bit uneasy."

Made by a young team and shot on a proverbial shoestring budget, Cities of Sleep was a critical success, making its international debut at DOK Leipzig in Germany. It was also named the Best Documentary at the Seattle South Asian Film Festival.

Shaunak Sen | Cannes 2022

All That Breathes 

In All That Breathes, Shaunak Sen paints what he calls "a dystopian picture postcard of Delhi in the 1990s." "My first sense of tone was the sense we always have in Delhi, of gray, hazy skies and air purifiers humming everywhere. And in this all-encompassing grey, monotony, you can see birds flying around." Mohammad and Nadeem presented a compelling story, driving what is otherwise a silent lament for a city in tatters.

The idea had begun a few months prior, around the end of 2018, when Shaunak Sen was in the midst of a short-term Charles Wallace Fellowship at Cambridge University. There, housed in the department of Geography, he was surrounded by people working on different kinds of human-animal relationships. Working with his interlocutor, Dr Mann Baruah, the concept first entered his "philosophical ambit" at the end of 2018.

Such a long journey 

The film involved nearly three years of shooting. "These films take long to make anyway. The idea is for the characters to get comfortable enough for the director to capture a sense of tone. You want the viewers to understand the passage of time, the quality of everyday life, to pick up on the emotions the filmmaker is putting out," says Shaunak.

[caption id="attachment_24755" align="aligncenter" width="689"]All That Breathes | Cannes 2022 A still from 'All That Breathes'[/caption]

He headed to Copenhagen for the final cut, where he sought out editor Charlotte Munch Bengsten. In Denmark with his co-editor Vedant Joshi, Shaunak received the news that the film had got through at the Sundance Festival, the world's largest platform of its kind, for 2022. "We worked feverishly to make it all happen," he says. Their efforts paid off: Shaunak Sen's All That Breathes became the first Indian film to win the Grand Jury Award.

All That Breathes is what is often called a "sleeper hit," with its renown mainly through word of mouth.

The creative process 

As a filmmaker, Shaunak's process begins with being drawn to a broader conceptual idea, whether it's sleep or the human-animal relationship. "Then, I start looking for people whose lives embody that idea," Shaunak explains. "The specificity of their lives takes on the impact of blunt force - these are the tools I use. My style is observational, controlled and aesthetised, especially in comparison with the handheld, gritty feel of Cities of Sleep." His work is a juxtaposition of fictional storytelling in service of the documentary world. "It's what I want to do in the future as well - marry these two styles. Even a documentary should have that lyrical, poetic flow."

The film comes with an important social message but Shaunak Sen shies away from taking what could be conceived as an overly preaching tone. "If you look at anything long enough, whether it's the homeless people or two brothers rescuing birds, it starts registering itself on every level - social, emotional and political," he says, adding, "I don't take an overt social approach, it sort of seeps in on its own."

All That Breathes takes over Cannes 2022

Optimistic future 

He's already on the hunt for his next project, "reading a lot and examining vague themes at the moment." And there's room for exploration. India is a good place to be for a documentary filmmaker, gone are the days of scrambling for funds and catering to niche audiences. "The toolkit of cinematic language was greatly limited," Shaunak remarks. A steady rise is evident, though, with Deepti Kakkar and Fahad Mustafa’s Katiyabaaz (Powerless), Vinod Shukla’s An Insignificant Man, the 2021 documentary A Night of Knowing Nothing directed by Payal Kapadia and Shaunak's own work, all winning prizes on international platforms.

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The Ironman: Methodical entrepreneur Nikhil Kapur’s journey is all about ‘Atmantan’

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aking to Global Indian. Nikhil and his wife, Sharmilee Agarwal Kapur are the founders of Atmantan, a premium integrated-wellness resort in Mulshi, Pune, where Nikhil serves as Founder, Director and Sports Nutritionist. Nikhil, who also enjoys organic farming in his free time, was named in GQ’s list of ‘50 most influential Indians’ (under 40).

[caption id="attachment_40208" align="aligncenter" width="450"]Global Indian | Nikhil Kapur Nikhil Kapur[/caption]

Taking on the Ironman challenge

It was in January 2014 that Nikhil signed for his first half Ironman event in Auckland. Thereafter, in July the same year, he did his first full Ironman challenge in Zurich. He went on to complete the Ironman competition in Kalmar, Sweden in August 2016, and another in Copenhagen in 2017. His fifth Ironman challenge was at Hamburg in July 2018.

“Hamburg was the most painful race of them all. I completed the race alright but in this race, my physical body gave up. However, my mind remained strong and kept pushing me to the finish line,” recalls Nikhil. In all other races, he says, it was the other way round. “The body was well-conditioned and the mind used to play games like why go so fast, go easy, why are you doing this and so on,” says Nikhil.

He feels Ironman races, like life itself, are very tough. “But if you have a plan and you start taking one step at a time, you come out a winner,” says Kapur.

Years of training not only made him physically fit but stronger mentally. “My mind is focussed and holds attention to the job at hand without getting distracted. It knows that if there is a low point, I can still bounce back from there,” says the five-time Ironman triathlete.

[caption id="attachment_40214" align="aligncenter" width="604"] Nikhil during the Ironman Challenge[/caption]

Early life

Born in New Delhi in January 1977, Nikhil travelled to new cities every two or three years as his father was in the Army. Most of his middle school and High school was in The Army Public School (TAPS, Dhaula Kuan, New Delhi).

“My father was a professional sportsman. He played Badminton (Junior) for Punjab and then was in the National Squash Team (1964-70) when he was 2nd Lt in the Army. Both my sister and I got his sporty genes,” smiles Nikhil. The Kapur siblings were both very outgoing and loved to play sports. “We were jacks of all sports, actually,” he says.

A series of extraordinary events

Nikhil says there are so many ordinary and extraordinary things that have shaped him into the individual that he is today. “From having meals together as a family, to making sure that the driver eats when we eat on a long journey, to keeping yourself fit and active, to making sure that the job needs to be done at any cost — all incidences while growing up have helped build a strong value system in me. Since I come from a humble background, it keeps me grounded too.”

[caption id="attachment_40209" align="aligncenter" width="457"]Global Indian | Nikhil Kapur Nikhil Kapur[/caption]

With his father getting posted to Pune, Nikhil too moved with him and did his BA(Eco) and MBA from Fergusson College & Symbiosis Institute Business Management. “I got my first job in Wipro Infotech from campus and then I worked in Reuters India. These six years provided me an insight into what goes into running an organisation, why systems and processes are important,” he informs.

When it came to academics, Nikhil was an average student right up to his college.  While he was not into professional sports, he played a lot of Golf during college days and took up running too.

“All the running during the college days laid the foundation of my long distance running that I started after a few years. And this is life, what we do today lays the foundation of what we do next. This is applicable to our thoughts and actions,” he feels.

Lessons from Ironman

Ask him what he learnt by participating in Ironman challenges, Nikhil says it has taught him that ‘Impossible is nothing.’“I have followed my training drills to the T and each week I could make out that I was getting more and more efficient in each discipline. And that’s the idea, be more efficient as you race long distances,” says Nikhil, who loves cycling the most among the three sports (running and swimming being the other two).

During his Ironman events, Nikhil would have long conversations with other participants from across the world who had their stories to tell about how and why they took up the challenge. “All that I can say is that Ironman race is very much possible. Just assess your health properly and get yourself a coach who can train you the right way,” is his piece of advice.

At Atmantan

[caption id="attachment_40210" align="aligncenter" width="459"]Global Indian | Nikhil Kapur Nikhil Kapur with his wife.[/caption]

Nikhil and Sharmilee had been closely monitoring the Wellness tourism space ever since the idea struck his wife during her college days. “Since the idea was appealing to us, we closely observed various factors including the economy, the wealth creation, the titration of lifestyle and the need for consumers for destinations that could transform the health,” says Nikhil, who also features in the Luxebook Top 100: Indian Luxury’s Most Influential People -2020! and was named among the “Fit & Fabulous - 2018” by Asia Spa.

Together, they scouted and selected a 42-acre parcel of land in Mulshi, Pune. Thereafter, the couple did much running around — for bank loans to finding architects who could understand the needs of a wellness centre, labour, permissions, doctors, trainers, chefs and masseuse and so on — Atmantan was launched in 2016.

“India has the traditional and proven knowledge systems of Vedanta, Ayurveda, naturopathy, yoga, herbal medicine and energy healing. Where else in this world is this available?” wonders Nikhil, explaining all that is available at Atmantan. The first 12 to 18 months was a challenging phase. “Since the concept was unique, it was challenging to establish ourselves as a brand that understands health, body, physiology, mind, energy really well and cares about people’s deteriorating health,” he says.

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Story
Dr Geetanjali Chopra: Over 50 million lives touched through Wishes and Blessings

(May 18, 2024) From research to journalism, teaching to entertainment and eventually to philanthropy, Dr Geetanjali Chopra's experiences have been diverse but driven always by deep curiosity, the desire to learn and make an impact. She is the founder of Wishes and Blessings - a non-profit organization with over 20 centers in Delhi-NCR and a presence across six Indian states, which has positively impacted the lives of over 50 million people. Their work addresses a range of social issues, including education, healthcare, elderly care, skill development, and SOS relief. After starting as an academician and researcher, Dr. Geetanjali Chopra, switched gears to humanitarianism. Growing up in a warm Punjabi household in Delhi, Chopra was deeply influenced by her family's commitment to serve the needy. Her educational journey began at the Convent of Jesus and Mary School, where she laid the foundation for her academic pursuits and pursued her undergraduate studies at Lady Shri Ram College. She followed that up with a master’s in international relations at Jawaharlal Nehru University. “I wanted to broaden my horizons, so I went abroad to specialise in International Law, and studied at Utrecht University in the Netherlands and the International Institute of Humanitarian Law in

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Humanitarian Law in Italy,” she says, in an interview with Global Indian.

[caption id="attachment_51723" align="aligncenter" width="391"]Dr Geetanjali Chopra | Wishes and Blessings | Global Indian Dr Geetanjali Chopra, founder, Wishes and Blessings[/caption]

A varied journey

Studying abroad was a transformative experience that not only enhanced her academic understanding but also enriched her cultural awareness and global perspective. “It exposed me to different academic methodologies, diverse cultures, and a vibrant international community, fostering personal growth and expanding my worldview. Overall, the experience was challenging yet immensely rewarding, laying the groundwork for my dedication to making a positive impact on the world,” she adds.

Reflecting on her career journey prior to Wishes and Blessings, Chopra is clear that she has always been driven by a deep curiosity and a passion for exploration. Each step she took, whether it was in research, academia, journalism, teaching, or even entertainment, was fuelled by a desire to learn, grow, and make a meaningful impact. “I have never been one to shy away from new challenges or opportunities, and I believe that versatility has been key to my success. Whether it was expressing my views on global platforms or revisiting my roots to help the needy, my career has been a blend of diverse experiences that have enriched my perspective and fuelled my determination to make a difference in the world,” she avers.

Wishes and Blessings

Establishing Wishes and Blessings was a natural progression, a platform to bridge the gap between donors and beneficiaries, and to extend help to all those in need, regardless of their background. According to Chopra, it is about spreading smiles, making meaningful connections, and fostering hope for a better tomorrow. The seed was planted when she celebrated Holi with visually impaired children. The experience sparked a moment of profound connection and understanding. “Witnessing their joy and hearing their simple yet heartfelt wish made me realize the power of small gestures in bringing happiness. It ignited a passion within me to dedicate my life to serving the marginalized and making a tangible difference in their lives. Despite facing scepticism from those around me, I knew in my heart that this was my calling,” Chopra recalls.

Dr Geetanjali Chopra | Wishes and Blessings | Global Indian

Wishes and Blessings now has over 20 centres in Delhi-NCR and reaches six states across India. Their impact addresses several challenges, including education, health, elderly care, skill development, and SOS relief. “The impact has been significant. Since our inception, Wishes and Blessings have positively impacted the lives of over 50,00,000 people,” Chopra explains. Initiatives like Sahas and our recent community kitchen exemplify our commitment to holistically addressing societal needs,” she adds.

Throughout her career, she has been deeply motivated by the transformative power of compassion and dedication. Witnessing the positive change that results from these qualities fuels my drive to make a significant impact.  “What truly drives me is the tangible difference we can make in people's lives. Seeing the smiles and profound gratitude on the faces of those we've helped, particularly those who are underprivileged and facing immense challenges, is the most fulfilling reward,” she says.

Her advice for women seeking to make a positive impact, is all about the strength that comes from both compassion and courage. “Do not be afraid to identify a cause you are passionate about, and then channel that passion into action.  There are countless ways to make a difference, so don't feel limited by traditional paths.  Trust your instincts, embrace your unique skills, and find a way to contribute that feels authentic to you,” she says. When she transitioned from a well-established career in academics and research to a completely new dimension, she faced numerous setbacks. “Foremost among these was scepticism and concern from loved ones, who worried about my lack of experience in the new field. Their raised eyebrows served as a constant reminder of the uncertainty inherent in my decision. However, I chose to tackle these challenges head-on, relying on my determination and self-motivation,” she admits.

Learning curve

Learning everything anew was daunting, but she embraced it as an opportunity for personal growth. “My primary mentors became time and patience, as I navigated the unfamiliar territory. Despite facing fears and doubts, I remained steadfast in my decision and refused to dwell on the past. Instead, I focused on moving forward with conviction,” she says. One of the key lessons she has learned from this experience is the importance of resilience. Adapting to change requires a willingness to confront discomfort and uncertainty. She learned how to stay committed to her goals and discovered her own capacity for resilience. She also understood the value of self-reliance and resourcefulness. Without formal guidance, she relied on her own initiative to acquire the skills and knowledge needed to succeed as she built Wishes and Blessings. In hindsight, she has realised that setbacks are inevitable in any significant life transition. “However, it is our response to these setbacks that ultimately determines our success. By embracing change with an open mind and a willingness to learn, we can overcome obstacles and emerge stronger on the other side,” she says.

Dr Geetanjali Chopra | Wishes and Blessings | Global Indian

In her free time, she likes to cook, travel, write, play Candy Crush, and spend time with both family and friends. “Cooking allows me to get creative in the kitchen and experiment with new recipes. Traveling exposes me to different cultures and landscapes, sparking my curiosity and sense of adventure. Writing lets me express my thoughts and imagination on paper, allowing me to explore new worlds through words. Playing Candy Crush is my guilty pleasure, providing a fun and relaxing way to unwind. And of course, spending time with family and friends brings me joy and strengthens our bonds,” she says. Moving forward, she is committed to expanding her reach to serve more underprivileged communities and increase the number of individuals her team can assist. “We plan to establish new centres and programmes to serve a wider range of communities. Furthermore, we are committed to significantly increasing the number of individuals we can support. This includes scaling up our food security initiatives, like our community kitchen, to ensure no one goes hungry,” she signs off.

  • Follow Dr Geetanjali Chopra on Instagram and LinkedIn.

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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