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Global IndianstoryAn Uncommon Love: Getting up close and personal with Sudha and Narayana Murthy
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An Uncommon Love: Getting up close and personal with Sudha and Narayana Murthy

Compiled by: Global Indian

(January 20, 2024) Sudha Murty and Chitra Banerjee Divakaruni first crossed paths in in the USA nearly 50 years ago. Divakaruni was a PhD scholar at the University of California, where Murty happened to be visiting her brother. “All the Indian students would come and cook in my apartment when they wanted Indian food,” Divakaruni told Vogue India. “Sudha ji‘s brother was one of them and that’s how I met her.” Decades later, life brought the two women, both powerhouses in their own right, together once more, when Divakaruni was approached Juggernaut to write the love story of Infosys co-founder Narayana Murthy and his wife, Sudha Murty. An Uncommon Love: The Early Life of Sudha and Narayana Murthy was released on January 16, and went straight to the limelight, as it takes the reader behind the scenes, into the private world of the IT tzar and his wife in a way the public has never seen before.

The book was two years in the making, with Divakaruni meeting the couple on Zoom at the start. “I was trying to show the kind of people they are, the difficulties they went through, the relationship they built, to show that these two people started off as very ordinary human beings from ordinary, middle-class backgrounds,” Divakaruni said in an interview. Just like most couples in the world, they worked at their relationship and to keep their dream alive, while raising a family. “It was an opportunity to show these people in a very different light. It was like inviting the reader into their living room,” she added. They began work through Zoom calls, after which Divakaruni and her husband spent twenty days in Bengaluru, during which time she “followed Sudhaji like a shadow,” she said, in the Vogue interview.

An Uncommon Love: The Early Life of Sudha and Narayana Murthy | Global Indian

The early days

The story begins in 1974, when Sudha Murty, described as “a slender young woman (with) short, bobbed hair curling around her vivacious face,” first crossed paths with Narayana Murthy, thanks to a co-worker, Prasanna. Sudha, who was the first female engineer in TELCO, was living in Pune at the time. She and Prasanna became friends as they rode the same TELCO bus to and from work everyday and Prasanna was always holding a book in his hand. He was also from Karnataka and to Sudha, a connection to home. Usually, Prasanna would be reading a book Sudha had already read before, but one day, he was “engrossed in a writer she had never heard of: George Mikes.” The book had been lent to him by his friend and flatmate, who had travelled all over the world and had many adventures. He invited Sudha home to meet him.

Normally, Sudha would not have considered visiting a male friend at his flat – it was definitely a no-no in her traditional home state, Karnataka. But Pune was a progressive place, and very cosmopolitan. Besides, the idea of an entire room filled with books by foreign writers was too good to resist. Sudha was also curious about this young man. “In her mind, she imagined this intrepid world traveller to be suave and debonair, tall and broad-shouldered,” Divakaruni writes in Uncommon Love. “Maybe… because she loved Hindi movies, he would look like Rajesh Khanna, sporting sideburns and boots.”

So, meeting Narayana Murthy for the first time was a bit of a surprise – he was thin, with thick glasses, wearing a checked coat. He was very quiet, too, until they started talking about books. The two connected instantly over a shared passion for Kannada writers like Kuvempu, Shivarama Karanth and S.L. Bhyrappa. But she loved his exotic bookshelf even more and he generously offered to lend her anything she wanted, filling a shopping bag with all the books she liked. Just as she was leaving, he asked her to have dinner with him the following night. Again, it was not something Sudha would normally do, but she heard herself saying yes, adding, “But Prasanna must come with us, too. And I will pay for my dinner.”

Sudha wanted to be clear that she was only meeting this young man as a friend, but sensed that he wasn’t like other men. That’s how their story begins, and it would go on to write a new chapter in the history of Bangalore city – and the country. They were soon spending most of their free time together, often at the family home of a friend, Shashi. Those were happy days, they both loved eating out, at the inexpensive cafes that students loved. They were both well read and opinionated and would often argue gently with each other.

Navigating real life

Real life often doesn’t have much in common with the first flush of romance though, and Divakaruni notes how their relationship changed, and how they weathered the ups and downs. When Murthy found himself in a low place he even tried to distance himself from Sudha, only to realise he couldn’t. That’s when he asked him to marry her. “I’m no hero – just a short man with a squint and thick eyeglasses and no job,” he told her one day, as they returned home from dinner in Pune. “You, on the other hand, are beautiful and smart. But I love you, and that gives me the courage to ask this. Will you marry me?”

In the early days, Sudha was the successful one, with the better job, one that she had struggled to get. Growing up in a traditional household in Karnataka, being educated and earning an engineering degree was a struggle – her college didn’t even have a toilet for girls. She made it through and landed a job at TELCO, only to be dismissed again for being a woman. Narayana Murthy had his own share of struggles too – his career wasn’t always going well and when he began dating Sudha, he had to prove to her family that he could take care of her. When Murthy wanted to strike out on his own, it was his wife who loaned him Rs 10,000 to start his company. He went on to forbid her from joining, which he recently accepted was a mistake, saying he was “wrongly idealistic,” believing that family shouldn’t get involved with business, even though she was more qualified than him and all the other co-founders.

Up close and personal 

An Uncommon Love: The Early Life of Sudha and Narayana Murthy | Global Indian

Sudha and Narayana Murthy

Their story is captivating, helped by the fact that both Sudha and Narayana Murthy are good writers. Divakaruni, of course, is one of India’s best-known writers and holds great mastery over her craft, handpicking anecdotes and instances that will keep the writer hooked from start to finish. Divakaruni describes how hitchhiking through the USSR and finding himself thrown into the jail at the railway station, converted Murthy, from a staunch socialist to ‘compassionate capitalism’. The narrative weaves through various pivotal moments in the couple’s life, starting with their unique bond formed over a love for literature. It then explores the challenges they faced, such as the awkward first encounter between Murthy and Sudha Murty’s father, their modest wedding ‘on the wrong side of the Tungabhadra river,’ costing just Rs 800, and the subsequent concerns it raised among relatives. The book also sheds light on why their honeymoon was cut short and Sudha Murty’s emotional decision against attending MIT. Further, it delves into her role in infusing optimism during hard times, her foray into writing, and managing family life with extended family support as Murthy’s professional commitments intensified.

Then again, as Sudha Murty told Vogue, things change. Murthy would take her to watch the films, which she loved, but now she goes with her friends. “Just because we’re partners doesn’t mean we can go into each other’s space,” she said. “There is no perfect person and you just have to accept a person for who they are.”

  • The book is available for purchase on Amazon

 

 

 

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  • An Uncommon Love: The Early Life of Sudha and Narayana Murthy
  • Chitra Banerjee Divakaruni
  • Infosys
  • Infosys Foundation
  • Sudha and Narayana Murthy
  • Sudha and Narayana Murthy love story
  • Sudha Murty

Published on 20, Jan 2024

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How locally-sourced milk becomes world class cheese in the hands of Luigi Avarelli, the cheese-master in Puttaparthi

(October 12, 2024) He came to India for a break; never left, but set up a dharmasala, a dental clinic and now, Luigi Avarelli runs a successful business making varieties of authentic Italian cheeses. Listening to Luigi Avarelli discuss how he runs his cheese business is a lesson in integrity, passion, and ethics. He lives on the outskirts of the Sathya Sai Baba Ashram in Puttaparthi, Andhra Pradesh. He’s been here since 1999 and tells Global Indian in an exclusive, how his tryst with India began. “I had been working for 16-17 hours every day for 23 years in Torino – but I am a native of Southern Italy – Cosenza. I was tired and needed a break. I came to the Sathya Sai Baba Ashram and stayed here. When I wanted to return, Baba told me not to go back and stay back in India. So I went to Italy, sold my business to my nephew and moved here permanently. My wife travels between India and Italy frequently.” Drawn to Satya Sai Baba of Puttaparthi, Luigi Avarelli left behind a chain of successful restaurants in Milano, along with a bevy of sports cars, to begin a new spiritual lease

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ft behind a chain of successful restaurants in Milano, along with a bevy of sports cars, to begin a new spiritual lease on life. Today, his team works amid of whir of gleaming steel, operating top of the line machinery from Italy, with which they produce 500-600 kilos of cheese everyday. It's priced anywhere between Rs 1200 and Rs 1800 per kilo. Avarelli's cheeses make their way across the country to a list of top-tier clientele, including The Leela Palace, and Masque, in Mumbai. Even Mukesh Ambani is reportedly a fan of Avarelli's burratta, and the giant white pyramid-shaped dome in his garden, caught the attention of Prime Minister Narendra Modi.

[caption id="attachment_57766" align="aligncenter" width="342"]Luigi Avarelli | cheese maker | Global Indian Italian cheesemaker Luigi Avarelli[/caption]

Italian Cheese Made in India

When Luigi needed a break, he was working as a manager with a company, running his restaurant [he is also a chef] and is the third-generation cheese-maker in his family, which meant he was in the business of making cheese as well. On his return, after tying up loose ends in Italy, Luigi, with his friend Sai Krishna, decided to build a dharmshala. He says, “We built a dharmshala that provides food and accommodation at a nominal price to 600 people in support of the Super Speciality Hospital built by Sri Sathya Sai Baba. On Thursdays, we provide free food for all the poor in the surrounding area. Then in 2007-08, we built a dental clinic that would provide dental treatment to the poor for free.”

With no Trust funds or any NGO supporting his charitable efforts, he ran out of money in 2013. That is when he decided he had to do something sustainable. “I put my own money and built the structure where my cheese factory is. Sai Krishna helped with the land and I imported all the machinery from Italy.” To counter the heat of Andhra Pradesh, Luigi ensured the walls of the building were two feet thick. The company he set up is called Parthifoods and Caseificio Italia is the brand name under which the cheeses are made and sold.

As for the staff and ingredients, he sourced them locally. “I buy the milk directly from the local farmers and my staff can speak Hindi and Telugu. The vegetarian rennet for the cheese I import from Italy directly.”

Sweet Dreams are made of Cheese

The cheese range made by Luigi includes Mozzarella, Ricotta [low in fat and sodium, it is recommended for low-cal diets and is used to make Neapolitan pastries, Cassatas and Sicilian Cannoli]; Bocconcini and Ciliegine, [both of these are used for salads and appetisers] Mascarpone [excellent for cheesecakes and Tiramisu], Mozzarella “Fior Di Latte” [made from cow’s milk and predominantly used to make a Caprese and pizzas], and Burrata, a product typical of Southern Italy.

I ask why Parmesan cheese is excluded from his list and he explains, “There is no authentic Parmesan cheese in India. In Italy, Parmesan comes from two regions, Parma and Reggio Emilia, in Central Italy: the accurate phrase is ‘Parmigiano Reggiano’. The cows there, the grass they eat, and the milk they produce cannot be replicated in India. What you get here is duplicate Parmesan if it is made here. That is why I do not make Parmesan cheese.”

I buy the milk directly from the local farmers and my staff can speak Hindi and Telugu. The vegetarian rennet for the cheese I import from Italy directly - Luigi Avarelli

[caption id="attachment_57765" align="aligncenter" width="552"]Luigi Avarelli | cheese maker | Global Indian Luigi Avarelli at work. He supplies to some of India's top restaurants and hotel including Araku in Mumbai and The Leela Palace[/caption]

Several hotel chains including The Leela Palace and ITC Gardenia were his clients when he started. While the former still buys their cheese from him, the latter no longer does – a fact he attributes to the changing staff who come with their preferences. However, he has other hotel groups like the Taj and the Oberoi and smaller restaurants and pizzerias buying his cheese in cities like Bengaluru, Chennai and even Hyderabad. When he started, he would personally teach the chefs how to use the cheeses with authentic Italian dishes that best showcased them.

When Luigi started, he was making 30 to 40 kilos of cheese a day in 2014. Today, his factory makes 500 to 600 kilos of cheese every day, all year round. The packaging is kept simple and functional. Depending on the cheese, the price ranges from Rs 1200 to Rs 1800 per kilo. He reiterates that his prices are based on the fact that his cheese is chemical-free, and ethically made with no shortcuts or compromise on the ingredient quality, it is completely natural and authentic. He owns temperature-controlled trucks, through which the cheese is transported with the temperature at a steady 4 degrees Centigrade. “How can cheese makers in India send cheese by train without any cooling? Plus, the cold storage trucks here are at -18 degrees which is too cold for cheese. Hence, I bought my trucks to transport the cheese the right way,” he states. When his business grew, Luigi brought in more machinery from Italy in 2016-17. He would like to expand his reach of customers but logistics are a challenge he says.

Luigi sends his trucks to Bengaluru twice a week and prefers to work with customers who understand the authenticity of his products and the value they add to their dishes. He says, “My goal is not only to make money; it is tough to work with those who don’t understand what I do. Other cheese brands will last a month or more, mine lasts for only one week.”

True Italian Style

With the cheese business keeping him busy, he still has several ideas for what he would like to do next. “I want to set up a food academy, where I can train people to make authentic Italian food. Here, no one has respect for genuine Italian cuisine. They want to add chilli and spices to everything, and ketchup on their pizza and if you give them the original, they say it is not good. People don’t understand that Italian food is different from Indian food and the spices are not the same. So, when I eat out, I eat Indian food, but if I want to have an Italian meal, I cook it myself.”

[caption id="attachment_57782" align="aligncenter" width="558"]Luigi Avarelli | cheese maker | Global Indian Luigi's staff[/caption]

The olive oil he uses to cook his food comes from the trees in his backyard in Italy. His commitment to authenticity shows in everything he does, not just in his products, but his personal life as well. Not surprising then, that only connoisseurs of true Italian cuisine buy his cheeses. And given the quantities he sells every day; it would appear there are quite a few. One can only hope he achieves his goal of setting up a food academy too someday, so people who love global cuisines can learn how to cook authentic Italian. Till then, they just have to make do with the real cheeses he makes.

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Raj and Aradhana Asava: Mobilising Indian diaspora and other communities in the fight against hunger across the US

(August 27, 2023) "Over 34 million people, including 9 million children, in the US are food insecure.” A number that Raj Asava was oblivious to before meeting the Mayor of Plano one balmy afternoon in 2015. Having lived in the suburbs of the US for decades, Raj and his wife Aradhana (Anna) Asava had only seen affluence and had no idea about the shocking reality of hunger in their neighborhoods and across the country. "We live in North Texas and almost a million people there struggled with food insecurity. We were shocked," Raj tells Global Indian. This prompted the Indian American couple to start HungerMitao, a movement to activate and mobilise the Indian community in helping fight the hunger crisis in the US. In six years, the Indian community has galvanized around this cause and made possible more than 55 million meals for Food Banks across the country through Feeding America and HungerMitao's seven chapters in Houston, New York, Tarrant Area, Atlanta, Seattle and Detroit, with two upcoming chapters in San Jose and Austin. Hyderabad to US on a one-way ticket Born in Hyderabad, Raj was in his late teens when his father got him a ticket to the US

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it, with two upcoming chapters in San Jose and Austin.

Raj and Aradhana Asava | Global Indian | HungerMitao

Hyderabad to US on a one-way ticket

Born in Hyderabad, Raj was in his late teens when his father got him a ticket to the US in the 70s. " My dad believed in the importance of education. He made sure that all eight of his children had global exposure. During those formative years, along with instilling the Indian values and culture, we were exposed to the English American influence. So, when the opportunity presented itself to move to the US, it was a seamless transition." However, Raj calls it a “turning point" as leaving behind his family at a young age was a tough call. But within the first few years, he felt right at home in the US.

Interestingly, Raj's father had sent him to the US on a fly-now-pay-later ticket. "Immigrants come here with a few dollars in hand, I came with a debt," laughs Raj, who worked as a dishwasher in a hospital for two years to pay off his debt. Now free to pursue education, he joined the local community college in their computer program and then the Central Michigan University for his Bachelor of Science in Industrial Management. But it was computers that intrigued him. Over the years, he invested himself in the world of Information Technology (IT) and made a successful career. In 1981, he first met Aradhana in India, and within a few months, the two tied the knot.

[caption id="attachment_44184" align="aligncenter" width="611"]Raj and Aradhana Asava | Global Indian | HungerMitao Aradhana and Raj Asava[/caption]

Resetting priorities – Time to give back

Both originally from Rajasthan, Raj and Anna grew up in South India. Anna relocated to America after their wedding in 1982, a transition she calls "seamless" as some of her family lived there. A graduate in English Literature, Anna joined the workforce after her youngest son started school full-time. After their sons' graduation, the empty nesters were keen to give back. "We firmly believe in the philosophy that life is best lived in three stages - learning, earning and returning," says Raj, adding, "At some point we wanted to indulge in purposeful giving back rather than just accumulating wealth." For decades, Raj and Anna had been involved with charities back home. But after Anna quit the corporate world in 2009, the two wondered whether in the race to add more to their bank accounts, they were "losing out on the time account." In 2010, they reset their priorities, and Raj also left corporate America. "We wanted to do more than just cheque writing. We wanted to be deeply engaged in philanthropy" says Anna.

The opportunity came in 2015 when Raj, during one of his quarterly meetings with the Mayor of Plano, was asked to support the backpack program. Initially mistaking it for a marketing gimmick, Raj was corrected by the mayor who told him that “it’s a backpack filled with enough food for a child to last a weekend." He assumed it was a program for children living in the impoverished areas but was surprised to learn that it was a common practice among the affluent schools too. "One in four students leaves school on Friday only to have the next full meal on Monday." Upon returning home, when he told Aradhana about the situation, she thought he must have misunderstood. "Where is hunger, I only see affluence around us," she remarked. But when they invited the Food Bank leader and a few community friends to their home to get clarity; the stats and data left everyone shocked. The couple couldn't sleep that night. They came up with a plan to understand the gravity of the hunger issue and find a possible solution. Their next two years went into volunteering and understanding the problem. One thing that struck them was the lack of participation of the Indian community in volunteering at the Food Bank. It dawned upon them that just like them, there were others who could be equally oblivious to the hunger issue in the US.

Aradhana Asava | Global Indian

 

The emergence of HungerMitao movement

"By then, we were clear that we don't want to start anything new because the problem is so pervasive. The Food Bank is doing a tremendous job and it will be here even after us. Moreover, the food it provides is nutritious. So, it made best sense to put our resources behind something so efficient," says Anna. The couple reached out to the CEO of the North Texas Food Bank in August 2017 with a proposition and a $100,000 cheque. "We were willing to give three years of our lives to raising awareness within the Indian community about the hunger issue in North Texas and across the US," reveals Raj. "We are four million strong and the most affluent among all immigrant communities in America." Anna chimes in, "We wanted to activate the Indian community." Their proposition was well received. A month later in September 2017, HungerMitao kickstarted, which Raj calls a "pure movement to raise awareness among the Indian community about the hunger issue and get them involved in various capacities."

To spread the word, Raj and Anna invited their Indian friends for a launch party, along with the promise of enabling one million meals by the community. "If we don't integrate and engage in the pains of the US, we will always be considered foreigners," says Anna. The next seven months were spent conducting over 100 awareness sessions across the US. “In seven months, we were able to cross the 1 million-meal mark, “says a proud Raj, who is quick to add that all funds and donations are made by donors directly to the Food Bank. HungerMitao is primarily an enabler. "When it comes to empathy, compassion and giving back, Indians are second to none, and we have proved that with HungerMitao."

Raj and Aradhana Asava | Global Indian | HungerMitao

Sharing the importance of the movement, Anna says that it has unified the Indian community in the fight against hunger and amplified the collective impact. People now recognize the efforts of the Indian community. With HungerMitao, Raj and Anna have brought forth the Indian Americans that no longer want to be anonymous but seen as a community that's giving back.

Spreading across US and its communities

When HungerMitao started six years ago, Raj and Anna wanted a model that could be easily replicated by other communities, and it happened in the heart of the pandemic when the Chinese community became victims of hatred in the US, owing to the virus. They reached out to HungerMitao asking for help in replicating the model, so their image perception was improved. "We shared our entire model with them. What took us years to plan, organise and execute, we had up and running for them in two months," says Raj. The Chinese version of HungerMitao, Nihao, is operational in North Texas and has already raised over a million meals. In 2022, the Hispanic community followed suit and launched SinHambre, wherein Raj and Anna helped them with all the contacts, tools and templates. The kind of impact that HungerMitao has made in the last few years is incomparable, and Raj says that now it has gone beyond Indian community, "it's now for humanity."

[caption id="attachment_44188" align="aligncenter" width="746"]Raj and Aradhana Asava | Global Indian Raj and Aradhana Asava at the 2022 Golden Forks Award.[/caption]

The couple, who found their calling in 2015, says, "We didn't go looking for a cause, but the cause found us." In the years of their partnership in HungerMitao, the two have been each other's sounding board. At the start, it was just Raj and Anna, but over time, they formed a strong steering committee. "We also engage the community in a three-year commitment with the Food Bank. The steering committee also reaches out to their networks and engages more people." From radio shows to food drives to musical concerts, HungerMitao is using every channel to spread awareness. "The community is stepping up and owning HungerMitao. Even the youth understand the issue and participate in the movement. They are asking the right questions and doing everything to help create awareness," says Raj, who is happy to share the model and make it possible in other parts of the world, starting with India. "We are open to take this forward with people who might be interested in starting this even in a single state of India, and then scaling it across the country," adds the philanthropist.

Raj and Anna, who call themselves Bollywood buffs, never thought that HungerMitao would reach such heights. "Our goal was simply to spread the word. We are here today on the shoulders of less than1 percent of Indians in America who have enabled more than 55 million meals. Imagine if just 10 percent of us get involved in a sustained manner, we can make billions of meals possible," Raj signs off.

  • Follow Raj Asava on LinkedIn
    Follow Anna Asava on LinkedIn
    Follow HungerMitao on Instagram

Reading Time: 7 min

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Changing the face of farming: India’s agro tech startups are reshaping the industry

(February 9, 2024) India, with a staggering 120 million farmers, relies predominantly on agriculture as its main source of income. Despite the limited technology adoption in the country's agricultural sector, a select few entities are actively incorporating digitisation, machine learning, and artificial intelligence. Their aim is not only to enhance the agricultural industry but also to enhance the livelihoods of farmers. These agricultural technology startups are addressing technological, financial, and logistical deficiencies in the supply chain, guaranteeing consumers access to high-quality products at reasonable prices while ensuring fair compensation for farmers. According to a recent report from NASSCOM, there are more than 450 agricultural startups in the country, experiencing an annual growth rate of 25 percent. In 2021, EY forecasted that the Indian agrotech market could potentially reach $24 billion by 2025. Global Indian highlights specific agrotech companies that are emerging as pivotal players in transforming the agricultural sector. Waycool Founder: Sanjay Dasari One of India's fastest-growing agricultural startup and food distribution companies, Waycool Foods & Products Pvt. Ltd, was established with a simple motive to ensure farm products reach the customer's table without any compromise on quality. While there were other players in the field at the time, Sanjay

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ods & Products Pvt. Ltd, was established with a simple motive to ensure farm products reach the customer's table without any compromise on quality. While there were other players in the field at the time, Sanjay Dasari, the founder of Waycool, noticed that the perishable goods supply chain in the country was disorganised, and since aggregators were not storing the produces properly, they would pay the farmers way less than they deserved.

[caption id="attachment_30248" align="aligncenter" width="550"]Agro | Ninjacart | Global Indian Sanjay Dasari, founder, WayCool[/caption]

Over the last eight years, Waycool has positively impacted the lives of over 500,000 farmers, earning an estimated annual revenue of $2 million. In 2021, the company managed to raise $64.9 million in funding and also started several high-quality private-label products under the label SunnyBee.

  • Follow WayCool on LinkedIn
Ninjacart
Founders: Ashutosh Vikram, Kartheeswaran K K, Sharath Loganathan, Thiru Nagarajan, Thirukumaran Nagarajan, Vasu Devan

When six Bengaluru-based IT professionals decided to start a company in 2015, there was hardly any other organisation working in the agro tech setup. It took months of discussion, brainstorming, and field research for Ashutosh Vikram, Kartheeswaran KK, Sharath Loganathan, Thiru Nagarajan, Thirukumaran Nagarajan, and Vasu Devan before they decided to start Ninajcart - a company aimed to ease the lives of several agri players, including farmers, wholesalers, and aggregators.

Agro | Ninjacart | Global Indian

However, a year into the market, the founders realised that reaching only supply chain players wasn’t going to help them grow. So, they started their B2C model, which revolutionised the whole agro tech game in India. The founders eliminated the middleman, not just ensuring that the product reached the customers in time, but also ensuring that the farmers involved with Ninjacart were not subject to unfair practices. Today, Ninjacart employs nearly 2,000 farmers to sell more than 80 varieties of vegetables and fruits every day to around 1000 customers in Bengaluru. Valued at $194.2 million, Ninjacart is equipped to move over 1500 tons of perishable goods from farms to businesses, every day, in under 12 hours.

  • Follow Ninjacart on LinkedIn
Agrowave
Founder: Anu Meena

Farming has been a male-dominated field. So when Anu Meena, a young IIT graduate decided to start an agro tech company, she did face a bit of resilience from her loved ones. However, her passion for building a sustainable supply chain for fruits and vegetables helped her overcome all difficulties and established Agrowave in 2017. With a farm-to-market business model, Agrowave has helped about 8,000 farmers from parts of Rajasthan, Haryana, Madhya Pradesh, and Maharashtra sell their produce from their farm gates through mobile pickup stations.

[caption id="attachment_30250" align="aligncenter" width="556"]Agro | Agrowave | Global Indian Anu Meena, founder, Agrowave[/caption]

The company created several pickup locations for the farmers so that they do not have to travel to the mandi to sell their produce. The delivery trucks pick up the produce from farmer gates and pick-up stations and allow hassle-free payments to the farmers. Valued at $2.6 million, the agro tech startup has managed to cut the middleman from the entire supply chain process.

  • Follow Agrowave on LinkedIn
MeraKisan
Founder: Prashant Patil

Backed by Mahindra, Pune-based MeraKisaan has been able to grow exponentially in a very short period. One of the first agro tech companies in the country, MeraKisan focusses on the needs and demands of customers who want quality farm produce and also works to create visibility for those farmers who are producing quality agricultural products.

[caption id="attachment_30251" align="aligncenter" width="554"]Agro | MeraKisan | Global Indian Prashant Patil with the company's brand ambassador, cricketer Ajinkya Rahane[/caption]

Addressing the market linkage problems for farmers, the founder of the startup, Prashant Patil, started by helping farmers in his area switch to premium organic produce, for which there was heavy demand. While the organic crop was getting ready, Patil and his team worked on developing an infrastructure to procure and store the produce and solve the supply inefficiencies at a macro level. They then marketed their produce in online marketplaces, including Ninjacart, Jumbotail, CropIn, FreshWorld, Aker Foods, and AgroStar, to connect organic farmers, producers, suppliers as well as customers. Currently, MeraKisan is valued at around $1 million.

  • Follow MeraKisan on LinkedIn
Bijak
Founders: Nikhil Tripathi, Mahesh Jakhotia, Nakul Upadhye, Jitender Bedwal, Daya Rai

Founded in 2019, Bijak gives a premium business-to-business platform for agricultural commodity trading that helps buyers and sellers better prices, increase working capital, and optimise logistics. The idea is to focus on gaps in the supply chain, including data analysis, finances, technology, and unorganised workers, to help the farmers get a better value for their crop, without it being a burden for the traders.

[caption id="attachment_30252" align="aligncenter" width="552"]Agro | Bijak | Global Indian Nikhil Tripathi, Mahesh Jakhotia, Nakul Upadhye, Jitender Bedwal, and Daya Rai[/caption]

The platform provides loans to traders and also a small working capital for the farmers. To ensure that there are no wastages or partial truckloads, the company also provides aggregated logistics services through its mobile application. Valued at $33.9 million, the company is working in over 27 cities across India, covering more than 100 products on its platform.

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Story
Vandana Luthra the businesswoman who brought the winds of change to the Indian wellness industry

(October 16, 2021) In the late 1980s, when Vandana Luthra came up with the idea of a transformation center – offering beauty services, wellness and weight management programs for men and women all under one roof – many, including her financiers, were apprehensive. Some even dismissed her idea as too futuristic. Back then, the health and wellness industry were doing well abroad but were still unheard of on Indian shores. After all, it was an era when most women would head to their friendly neighborhood parlor, one would that often be tucked into the owner’s home, for their beauty needs.    She painstakingly convinced people that her venture as a business model was both scalable and sustainable. Despite the naysayers, Vandana stayed persistent. The convincing took a while, but she secured a bank loan and the first VLCC transformation center opened up in Safdarjung development area in New Delhi in 1989.   [embed]https://twitter.com/Vandanaluthra/status/1440666809519067155?s=20[/embed] Woman with a vision  Fast forward to 2021 and the numbers speak for themselves. The VLCC health care operates in 326 locations in 153 cities and 13 countries in South Asia, South East Asia, the GCC region and east Africa; the company manufactures and markets 170 hair care, skin care and body care products along with functional and fortified foods, which are sold through one lakh outlets in India and over 10,000 outlets across various countries and e-commerce channels.  

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Fast forward to 2021 and the numbers speak for themselves. The VLCC health care operates in 326 locations in 153 cities and 13 countries in South Asia, South East Asia, the GCC region and east Africa; the company manufactures and markets 170 hair care, skin care and body care products along with functional and fortified foods, which are sold through one lakh outlets in India and over 10,000 outlets across various countries and e-commerce channels.  

Today, her chain of transformation centers VLCC is a brand to reckon with. Vandana’s work also earned her the Padma Shri in 2013, the Enterprise Asia Women Entrepreneur of the Year Award in 2010, and the Asian Business Leaders Forum Trailblazer Award in 2012. She was also ranked 26th in the Forbes Asia list of 50 Power Businesswomen in the APAC Region and was featured in Fortune’s 50 Most Powerful Women in Business in India list for five straight years. 

Indian businesswoman Vandana Luthra

Long road ahead 

But she is not done yet. "By nature, I am a restless person. Though I certainly take great pride in what the VLCC family has achieved, we have much more to accomplish," says Vandana during an exclusive chat with Global Indian. She says that the incidence of obesity continues to rise alarmingly and its related issues are a huge public health challenge. "The COVID-19 crisis has heightened awareness about proactive and preventive healthcare across age groups and that has made a leading Wellness & Beauty services and products player like VLCC even more relevant today. We have a significant role to play in this area," she says. 

Vandana says she realized quite early in her entrepreneurial career that there were certain stereotypes that needed to be challenged. "Nutrition is the key aspect of providing wellness, weight management, skin and hair treatments for a 360-degree transformation. Though there were women out there who had very impressive qualifications in dietetics, very few had taken up that academic qualification to make a career in the nutrition domain," she says. Most women would only opt for these courses to attract good matrimonial prospects.  

[caption id="attachment_13281" align="aligncenter" width="768"]Indian businesswoman Vandana Luthra Vandana with her husband Mukesh[/caption]

The Delhi girl with a mission 

Born in New Delhi in July 1959, Vandana’s father Ram Arora was a mechanical engineer, while her mother Kamini an Ayurvedic doctor. Vandana did her schooling from Mater Dei School before graduating from Lady Shriram College in 1979. She then chose to move to Karlsruhe in Germany for her higher studies in cosmetology and nutrition.   

Ask her what she makes of her journey when she looks back, and she says, "Over the years, I have become far more aware about issues than I otherwise would have had I been focusing only on the transactional aspects of creating and nurturing successful businesses," says the 61-year-old.  

Recalling her own experiences, the entrepreneur says that one of the first issues that a woman grapples with when embarking on a professional journey is self-doubt with respect to work-life balance.  "This issue may be less acute today when compared to two-three decades ago but women continue to struggle with it. If one takes a look at the traditional, stereotypical role of women as homemakers, they will realize that women are inherently good managers, balancing work and home. So, one need not obsess too much about balancing different priorities, it comes naturally to women," says Vandana, herself a mother of two. 

"Our 3,000-odd colleagues across 12 countries are the torchbearers of VLCC's success," smiles Vandana. She credits her husband Mukesh and their two daughters who helped her ride the tide throughout her entrepreneurial journey. "Then came along my VLCC family which has grown over the years and has always been my strength," smiles Vandana, who was appointed the first chairperson of the Beauty and Wellness sector skill council, an initiative that provides training under the Pradhan Mantri Kaushal Vikas Yojana scheme, in 2014.   

[embed]https://www.youtube.com/watch?v=N4WHiAs2WAM[/embed]

Giving Back 

While her work keeps Vandana busy, it is the Amar Jyoti Charitable Trust, of which she is the patron, that is close to her heart. Founded by her mother, the trust pioneered the concept of educating children with and without disability in equal numbers from nursery to class eight; it has over 800 children in its two schools. Vandana is also the vice chairperson of the NGO Khushii which has projects like telemedicine centers and a remedial school catering to 3,000 children.  

On Brand India, Vandana explains how it has evolved over the years to become a multi-faceted icon. "Today, brand India stands tall among the community of nations for its reputation as a unique tourist destination, splendid in its diversity, for its status as a growing economic powerhouse, for its attractiveness as a large and lucrative market of over 1.3 billion consumers, for the respect it commands as a talent nurturing pool for outstanding leaders in the global corporate world. The list is long," says Vandana, who has authored two books on wellness and fitness. 

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Reading Time: 8 mins

Story
Aspiring actor to entrepreneur, Samarth Bajaj believes in diversification

(April 22, 2023) Cinema was Samarth Bajaj’s first love and becoming an actor was his dream. And he had all it takes to become one. His parents supported his career choices too, but had one condition – he was to obtain a degree from a top university in the US before pursuing his acting career. That’s how this entrepreneur ended up graduating with a bachelor's degree in business administration, majoring in entrepreneurship and marketing from the Marshall School of Business at the University of Southern California (USC) and minoring in acting. Destiny had a different plan for him. Gradually, the acting bug faded away and the Hyderabad-born, who went on to launch one company after another is now an entrepreneur of repute. “I realised that my passion lay in creating businesses that add genuine value to our society, through creativity and new culture,” says Samarth, in an exclusive chat with Global Indian. At 25, Samarth founded his own real estate company, Trojan Realty, which focussed on premium boutique projects. At 30, he founded India’s first official Bollywood-based indoor experience museum, House of Stars with license partners like Dharma Productions, Fox Films, Mukta Arts, and Zee Music to name a few.

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25, Samarth founded his own real estate company, Trojan Realty, which focussed on premium boutique projects. At 30, he founded India’s first official Bollywood-based indoor experience museum, House of Stars with license partners like Dharma Productions, Fox Films, Mukta Arts, and Zee Music to name a few. “I was ecstatic about the possibility of having our own Tussaud’s type indoor entertainment centre. We have our own in-house 3D scanning and printing capabilities. So all the statues, sets, and costumes are exact replicas of the iconic scenes,” explains the entrepreneur, who currently owns five companies that dabble in jewellery, real estate, Indoor entertainment, and e-learning.

Shifting passions

After growing and automating his other businesses, Samarth has now founded his latest venture — The Designer’s Class — a premium digital education platform focusing on various verticals in the design industry and Boheim, which is all about premium real estate. He says The Designer’s Class is a journey that spans over a decade and a half but has seen fruition only in the last couple of years. “I found the design education in India a little archaic, outdated, and expensive which led to the birth of this company,” he points out.

Design was always considered a field that required practical practice in real time, anything virtual hadn’t been attempted before. “We give direct access to our students to learn from stalwarts of the industry and make the content, relevant, engaging, affordable, and accessible,” explains the Co-founder and CEO of the company. A start in general keeps you on your toes, especially in the initial years, which is both exciting and exhausting, feels the entrepreneur. “Today, we are at a point where all systems are in place, and our different revenue streams have begun contributing in good measure, even as we continue to optimise our execution.”

Entrepreneur | Samarth Bajaj | Global Indian

Samarth went to three schools — Gitanjali, Chirec, and Hyderabad Public School, which he says contributed immensely to what he has achieved today. His father Suresh Bajaj runs Shiv Shakti Constructions, a real estate company while his mother Bunty Bajaj owns a Jewellery company – Krsala. “My father is my rock. He is the most patient, mentally strong, and resilient person I’ve ever known. My mother is an enigma, an exceptional woman, who challenged the patriarchal society most nonchalantly,” says the entrepreneur about his parents. His sister Miheeka is married to Tollywood actor Rana Daggubati. Samarth’s wife Sasha is from Mumbai.

At school, Samarth was every bit of a sportsman, indulging in almost every sport. He was part of the choir team too, who sang in the choir in concert with legends like Lata Mangeshkar and AR Rehman. One of his favourite school memories was when he played Prof. Higgins in the play Pygmalion by Tennessee Williams. “That moment I realised that I had the aptitude to become an actor,” recalls Samarth.

Bitten by the acting bug

Come 2005, Samarth left for the US after getting admission to USC. He had even applied for an Italian student visa but dropped the idea as the logistics seemed a bit hectic. “I hated my first few months in America. LA also wasn’t a commute-friendly city and to make matters worse, USC was in the heart of the Ghetto. You needed a car to move around, which I didn’t have in the beginning. It was a whole new world, which felt lonely and daunting,” says Samarth of his initial days in the US.

 

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A post shared by Samarth Bajaj (@samarthbaj)

It was only after he made a few close friends and got accustomed to life there that he started enjoying college, which eventually turned out to be the best four years of his life. Being at USC also was an experience like no other for this Hyderabadi. “It taught me to be responsible, make new friends, and interact with people from varied cultures. It made me a bit of a hustler,” smiles Samarth.

The young entrepreneur, along with other students, was once taken to Mexico to research the facilities and businesses on which they were doing a case study. “Our entrepreneurship class made us make comprehensive business plans, in which I came up with an entire serviced apartment business model before the concept had even existed in India,” says Samarth, who was the committee member of Southern California Indo Americans for two years and held the position of internal chair. He was also a part of the USC’s official Bollywood dance troop called Anjaane.

Entrepreneur | Samarth Bajaj | Global Indian

Names like Will Ferrell, George Lucas, and so many more prominent Hollywood personalities were a part of the USC alumni which got Samarth excited, as he was keen on becoming an actor. While the entrepreneur was at the university, American filmmaker George Lucas donated $300 million for setting up a new film school at USC. As soon as he graduated from USC in May 2009, Samarth flew straight to Mumbai, as he got a position as an Assistant Director in a Hindi film Aisha which had already gone into pre-production by the time he landed.

“I was supposed to stay back in LA for a little longer (after graduation) and attend the Lee Strasberg Theatre and Film Institute, to train further in acting, but I did not want to miss this (Aisha) opportunity and returned,” he says.

Building an empire

However, it was just a short stint for Samarth as the film had taken a short break from pre-production as they were reworking a few things. “That’s when I started working in the family business, while also auditioning and attempting to make a career in acting simultaneously” informs Samarth, who also did a short stint with Indian theatre director Barry John in Mumbai.

 

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A post shared by Samarth Bajaj (@samarthbaj)

Auditioning was a humbling process for him. “You face rejection and failure constantly and you have no option but to just deal with it. It makes you pretty thick-skinned,” he smiles. The entrepreneur then realised that business interested him. “I liked coming up with new ideas and strategies and seeing them come to life,” he says.

Back then, Samarth’s business training was happening mostly in his mother’s Jewellery company, Krsala. Simultaneously, he was also learning the ropes of real estate from his father. But building a brand was something he learned with his mother.

Although the acting bug had fully loosened its grip on Samarth, he still decided to give it a year to it. He assisted one more film under Indian film director Farah Khan after which he went to New York for a short course in acting at Lee Strasberg, where he did shoot a few short films that gained a fair amount of critical acclaim in the New York college circles. “Shortly after returning to India though, I realised that I wasn’t cut out to pursue acting as a career choice anymore and immersed myself fully in business,” says the entrepreneur, who then started taking over the reins of the family businesses while endeavouring into my his ventures like Trojan Realty, House of Stars among others.

Entrepreneur | Samarth Bajaj | Global Indian

Real estate was one industry that always caught his fancy. “If I wasn’t so taken in by acting, I strongly believe that I would’ve pursued a degree in architecture. It’s creatively satisfying,” says Samarth, for whom Trojan Realty was his version of a boutique experiential living brand. Between House of Stars and Trojan Realty, Samarth had started a Jewellery e-commerce business called Jewellery Bazaar. But this venture failed to perform. “It made me a mature entrepreneur. I understood the mistakes I made,” informs Samarth.

The show must go on

Ask him about his future plans, and the entrepreneur quips, “Currently all my focus is on The Designers Class and Boheim, which is a culmination of everything that I wanted to do in real estate,” informs Samarth. Under Boheim, Samarth is currently executing three projects, one in Hyderabad and two in Goa. “We are actively looking to expand our presence in these two cities predominantly.”

 

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A post shared by Samarth Bajaj (@samarthbaj)

Samarth continues to be an avid cinema lover. “I follow the medium not just from a content consumption perspective, but also enthusiastically track the business that different films do across industries,” says Samarth, who likes to paint and write poetry whenever he gets time. He is also attempting to write a script of his own.

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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