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Indian Student | Ukraine Russia Crisis
Global IndianstoryA stranded MBBS student in Kyiv awaits word of safe passage as Russia’s war on Ukraine escalates
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A stranded MBBS student in Kyiv awaits word of safe passage as Russia’s war on Ukraine escalates

Written by: Vikram Sharma

 “We are stuck in Kyiv, help us!” a desperate plea from an Indian medical student stuck in war-torn Ukraine. Of the 18,000 students in Ukraine, thousands still await evacuation as the government advises them not to get to the border directly.

From what we know so far, the condition at the border is very bad and students have been waiting for three to four days, without food and shelter.

                                                                                                                                                                              Dinesh, an MBBS student

(March 2, 2022) Peeping outside the window of his hostel room at Bogomolets National Medical University on Tarasa Shevchenko Boulevard in Kyiv, all that P Dinesh can see are deserted streets, a vehicle or two quickly zooming past. Till a week ago, the same place used to be bustling with activity. Faint sounds of air sirens and the non-stop updates on his mobile phone about the rapidly deteriorating situation around him keeps him on the edge throughout, even as he pulls himself together to make his exit plans from war torn Ukraine. But a series of WhatsApp posts from other students about the “very, very bad” situation along the Poland and Romania borders takes him nowhere.

To make matters worse, Dinesh, who is among the 1,000 students locked inside the university hostel, is running short on drinking water. Food stocks at the hostel will last only a day. “We are in a terribly awful situation. There are no special trains for us and travelling towards the borders is dangerous. We are stuck in Kyiv,” says Dinesh, speaking exclusively to Global Indian even as newer satellite images show more than a 40-mile-long Russian military convoy on the roads leading to the capital of Ukraine.

Indians in Ukraine | P Dinesh

P Dinesh, an Indian medical student stuck in Kyiv

Tension in the air is palpable. With Russian President Vladimir Putin keeping his country’s nuclear forces on high alert, escalating tensions further, the Indian students in Bogomolets National Medical University are terrified.

“There are very limited options before us. Either we stay back in the hostel itself, and wait for the situation to get better or move to western cities like Lviv, Uzhhorod and Chernivtsi, where the only option to stay are churches, bus stands or railway stations. The third option is to proceed to the border of Hungary, Poland and Romania but there are still long queues of people waiting there with no food, water and shelter for days. The temperature is -7, and many people are falling sick,” informs Dinesh, referring to the latest updates on his mobile phone. The students are now wondering how they would continue in the hostel without water and food in a wintery February.

Stranded Indian student in Ukraine breaks down; says no food, water supply in jam-packed bunker

A young student stranded in war-hit #Ukraine narrates her ordeal… @narendramodi जी कब तक आप खामोश रहेंगे? @RahulGandhi@LambaAlka#Russia #Ukraine #RussiaUkraine #Indianstudents pic.twitter.com/IPZp5od3Ih

— Tanveer Shaikh (@_tanveersheikh) February 28, 2022

A native of Anantapur district of Andhra Pradesh, Dinesh arrived in Kyiv about three months ago, looking forward to a great start to his MBBS. Instead, he now finds himself trapped in a war zone. “In case we choose to move out from the hostel, we will have to make our own arrangements and carry our basic needs. The embassy may or may not be able to help us. We cannot fully depend on that,” says the first year MBBS student.

While there are many Indians who have taken the risk, and travelled towards the borders, their experiences are dissuading others. Many are caught in a dilemma whether to take the risk or stay back. “From what we know so far, the condition at the border is very bad and students have been waiting for three to four days, without food and shelter. Many suggest that we should not travel to the border though some want to take a chance,” informs Dinesh, tired and frustrated over the turn of events.

The 1,000 students of Bogomolets National Medical University live in 2-3-4 person a room facilities. The university, which provides medical training for over 10,000 students, including about 1,300 foreigners from 56 countries, was founded in 1841. “One of the students spoke to the Indian embassy officials, and informed us there are no special trains for Indians. We will have to wait at railway stations, and according to seat availability, we will be allowed to travel to different parts of western Ukraine. We have been told that while there are no basic necessities like food, water and shelter at the borders, we would remain safe as there is no bombardment there,” he adds.

Successfully facilitated
the movement of more than 1400 students out of Zaporizhzhia,
city in South East Ukraine, westwards.@MEAIndia#OperationGanga pic.twitter.com/jHRKApid5X

— India in Ukraine (@IndiainUkraine) February 28, 2022

Dinesh says that information trickling in suggests that there is no one near the border to take responsibility for Indian students. This amid reports that a group of Indian students were detained by the forces close to the border, and their belongings, including debit cards snatched from them. “Moving out of Kyiv will be at our own risk. If we decide to move out, we will have to be ready to face consequences. Many are worried of having to sleep on the road for days. It is snowing there to make matters worse,” informs Dinesh. While some friends thought of moving out, they dropped their plans after weighing the pros and cons.

Three months ago, when Dinesh had arrived in Kyiv, he recalls how the most populous Ukrainian city used to be a lively place. “The entire city used to be bustling with people and vehicles. The locals like Indians, and it used to be a very peaceful place. But now, there is this eerie silence everywhere with people huddling together in bunkers as Russian war planes pass by. Some pray, others try to keep their spirits high,” the student informs.

As the #Ukraine–#Russian conflict rages, volunteers of The Art of Living (@ArtofLiving) in #Europe have reached out to the stranded Indian students in Ukraine, who trying to cross the borders into various other European countries, with basic amenities like food and water. pic.twitter.com/WPwCNmNIl8

— IANS Tweets (@ians_india) February 28, 2022

“Do you have any more news about the borders? Will the Indian embassy come to our rescue? Please help us,” is a desperate plea coming from the students of Bogomolets National Medical University. “They (Ukrainian authorities) just lifted the curfew, but the future remains uncertain,” adds Dinesh, whose parents, like those of the other 18,000 Indian students await news with bated breath.

Conditions of Indians stranded in Ukraine are worsening.

Yet, GOI is not taking effective steps to bring them home.

As usual, PM is MIA. pic.twitter.com/n8MfPAgxvD

— Rahul Gandhi (@RahulGandhi) February 28, 2022

The latest satellite images show infantry vehicles, logistical trucks, tanks and self-propelled artillery moving rapidly towards Kyiv. It is the sixth day since Russia declared war on Ukraine, leading to heavy fighting and airstrikes across the country. According to the Ukraine government, over 5,000 people have lost their lives, of these 352 civilians, including 14 children, even as Ukraine agreed to hold peace talks with Russia at the Belarus border.

 

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  • Indian Medical Student
  • Indian Students
  • Indian Students in Ukraine
  • Indians in Ukraine
  • Kyiv
  • Operation Ganga
  • Russia Attacks Ukraine
  • Ukraine Government
  • Ukraine Russa Crisis

Published on 02, Mar 2022

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How social entrepreneur Vandana Suri’s Taxshe empowers women to ‘drive’ progress

(February 9, 2022)  Turning adversity into an advantage is a winning formula that Vandana Suri, founder, Taxshe enhances. The global Sustainable Development Goals and Her awardee (2019) for her entrepreneurial venture, an exclusive all-women driver-on-demand cab service in Bengaluru and NCR, seeks to empower women. As the pandemic hit hard, and transportation was worst-hit, Taxshe felt the blow too. Uncertainty loomed large after paying salaries for eight months without any business. Suri had a debt of ₹70 lakh, but not one to give up, she was resolute. Born and brought up in Mumbai, Vandana’s family shifted to Bengaluru where she pursued graduation and chartered accountancy. After 25 plus years as an investment banker, she began her first entrepreneurial venture at a real estate consultancy. A year later, she founded Taxshe. “It was like a calling in life,” says Vandana Suri in an interview with Global Indian. “People don’t have to tell me to fight their battles, I do it for them. Since childhood, I’ve been a fighter. A girl in school who was good at karate wanted to go to an inter-school competition, and the principal refused as there was a drawing exam on the same day. I spoke up

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[caption id="attachment_19649" align="aligncenter" width="593"]Social Entrepreneur | Vandana Suri Vandana Suri, Founder, Taxshe[/caption]

Empowering women forward

Starting Taxshe in 2014, Vandana put out her first post on Facebook, asking people whether they could provide references of lady drivers for an all-women taxi service. “To my utter surprise, the post went viral,” says Suri, overwhelmed with 3,000 calls.

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[caption id="attachment_19650" align="aligncenter" width="674"]Social Entrepreneur | Founder of Taxshe and Taxshe Breakfree A woman driver of Taxshe[/caption]

Since 2015, Taxshe, that was incidentally triggered by a cab rape incident where the victim’s statement, “If a woman would have been driving me, this would have not happened,” deeply affected Vandana. Women were unsafe, and Taxshe was the answer. “Another major concern were the lack of toilets making it a non-women-friendly profession. So, I designed a flexible business model around ladies where there was no threat from passengers as they were driving children, and they had the luxury of working in the vicinity of their homes. It was business-friendly too as we got contracts for the whole year thus a yearly income,” she adds.

Spreading the word

Reaching out to slums, talking to women and families, after devoting six months to a year training, she has women professional drivers. “When I sent them for training, they were ridiculed. Empowering them, I started training them myself. Over the past seven years, we must have trained 350-400 girls,” says Vandana.

She likens the service (pre-Covid) to being oxygen masks for children, corporate women and female late-night flight passengers. Then Covid wiped all these avenues.

[caption id="attachment_19651" align="aligncenter" width="765"]Social Entrepreneur | Vandana Suri Forever happy with kids[/caption]

Vandana then started a new business vertical – the Taxshe Breakfree that addressed fear of infection and women being stuck at home. “Just like the actor in Titanic who floated across even when the ship sank, we were able to sail across the pandemic. Invariably, we have a very high rating whether it is Taxshe or Breakfree,” she beams.

When the drive became a movement

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[caption id="attachment_19654" align="aligncenter" width="648"]Social Entrepreneur | Vandana Suri Vandana with the Taxshe Breakfree team[/caption]

Vandana’s mother is her backend buddy and critic. “When my mother heard that I was starting a cab business, she fell off her chair. Later when my brother Sushil joined in, as co-founder, she was assured that I must be doing well enough for him to join,” laughs Vandana. Her mother is proud of Suri’s award - chosen out of 1,200 applicants. “She wonders when I’ll learn to cook,” grins Vandana, a mother of a teenage son.

[caption id="attachment_19652" align="aligncenter" width="533"]Social Entrepreneur | Founder of Taxshe and Taxshe Breakfree Vandana with her mother and son[/caption]

On rare off days, painting is her go to, “I will pursue it after retirement,” she chuckles. Of course, music and thumkas aside, she admits to being the first on a dance floor, and the last off it.

Chop Chop Boys and SingleSisterz are her new nascent ventures - One trains young lads how to cook and the other helps single women rent together. “We wanted to work on an alternate family structure so that someone is there to take care of children,” signs off this serial entrepreneur with her pulse on social upliftment.

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Indian para-swimmer Niranjan Mukundan eyes gold at the 2022 Commonwealth Games  

(June 22, 2022) Roadblocks and setbacks are a test of true grit and perseverance. If we can rise to overcome them, they become stories that can inspire others, too. Niranjan Mukundan, Indian para-swimmer and the country's 'golden boy', story is one of these. Born in Bengaluru with spina bifida (a condition in which the spine and spinal cord don't develop properly) and clubbed feet, the Indian para-swimmer rose above nearly insurmountable odds to pursue his passion for swimming. In 2015, he was crowned Junior World Champion at the World Junior Games and also received the Karnataka Rajyotsava Prahasti.     A year of triumphs   India's 'golden boy' has had a busy year, packed with both victory and loss. He missed the finals list at the Tokyo Paralympics 2022, he brought home a gold, silver and bronze in different categories at the Para Swimming Cup 2022 in Prague and the bronze at the Championnat de France. For the self-professed travel junkie, his passion has made his dreams come true.   He speaks to Global Indian from Madeira, Portugal, where the World Para Winning Championships 2022 are currently taking place. It's been a victorious run already. Niranjan has broken two national records

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ade his dreams come true.  

He speaks to Global Indian from Madeira, Portugal, where the World Para Winning Championships 2022 are currently taking place. It's been a victorious run already. Niranjan has broken two national records on Day 1 and Day 2. “I was introduced to swimming as a form of therapy,” Niranjan explains. “I was born with spina bifida and have undergone 19 surgeries on my legs and back since the time I was born. Aqua therapy was meant to strengthen my muscles but I fell in love with the water and learned the sport quickly.” When he entered the water, he found, for the very first time, a sense of freedom. “I was able to move around easily. Children usually take around 20 days to learn how to swim but I did so in 12 or 13 days.”   

 

View this post on Instagram

 

A post shared by Niranjan Mukundan PLY (@niranjan_mukund)

 

Birmingham 2022 and miles to go from there 

For the last six months, Niranjan has shuttled between Thailand and the National Training Centre in Germany, where he's preparing for his debut at the upcoming Commonwealth Games. “I qualified in 2014 but was injured just before the event and couldn’t take part.” In 2018, his event category wasn’t included in the games. “I’m really excited to be participating,” he gushes. "I will give it my best shot."  

He has already put the spotlight on the sport but the young Indian para-swimmer believes the country has a long way to go in terms of equipping its para-talent. "We are getting recognition but it's not yet fully what we deserve," he says. "People still need awareness about Paralympic athletes and support us more. It will be a big morale boost. Over the years, we para-athletes have done extremely well on the global stage, winning medals and bringing laurels to the country. Still, we lack sponsorships and brand endorsements within the country. We no longer need sympathy. It's about time we give talent the credit that it is due."  

  

 

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A post shared by Niranjan Mukundan PLY (@niranjan_mukund)

Raising the bar, always 

Mukundan believes the bar can never be set too high but he has already come a long, long way from being a happy child who loved to swim, to being a rising star. He is the first Indian para-swimmer to win over 85 international medals representing India. He also holds the highest number of Asian records - a total of seven. He was named in the Forbes 30 Under 30 Asia list, in the Game Changers category.   

One day at a time 

 "I am a travel junkie and my profession takes me around the globe," he says. He has visited nearly 40 countries and "loves meeting new people and being part of the exchange of cultures. It's very beautiful when you experience it."  

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 That said, he likes to take one day at a time, and keep his sights firmly on the future, while enjoying the present moment. Right now, that includes the Birmingham 2022 Commonwealth Games and Paris 2024.   

  

 

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A post shared by Niranjan Mukundan PLY (@niranjan_mukund)

A dream like no other   

The 27-year-old has always dreamt big and through sheer determination, it has worked out in his favour. "A lot of people didn't believe I could ever be independent. However, I like to think of every challenge as a push to where I've always wanted to be." He also hopes to be the most-decorated Indian para-swimmer of all time. "I think my love for the sport, as well as the pride of representing my country at the highest levels keeps me going," he says.  

 

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Mukti Bosco: The Indian social entrepreneur who is changing lives with her healing touch 

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s - and Healing Fields Foundation (HFF) was born. Headquartered in Hyderabad, HFF has been providing training and support for women as health change agents in their communities. The Foundation works in rural areas of poorer states to impact change in the areas with the greatest need. From working to prevent health problems and facilitate access to health services and entitlements from the government, HFF has been working across the sector and has done extensive pandemic relief work as well. In fact, HFF has recently been recognized by the World Economic Forum as one of India’s Top 50 COVID-19 Last Mile Responders. 

[caption id="attachment_9131" align="aligncenter" width="575"]Indian social entrepreneur Mukti Bosco Mukti Bosco[/caption]

Rocky beginnings 

Growing up with medical professionals at home - her father being an eye doctor and her mother a nurse - Bosco knew she would also follow in their footsteps. But her path was unclear until she finished her degree from Christian Medical College & Hospital, Vellore. "That is when I knew what I wanted to do something for the society," recalls Bosco in an exclusive chat with Global Indian. She graduated in Occupational Therapy from Vellore and later completed her Master's degree in Healthcare Management from the Administrative Staff College of India and John Hopkins University.  

[caption id="attachment_9132" align="aligncenter" width="564"]HFF volunteers A Healing Fields Foundation CHE at work[/caption]

The Charminar incident shook Bosco more than she’d anticipated. "It broke my soul and that's how Healing Fields was conceptualized," she says. Mother to a 5-year-old son herself, Mukti resolved to do something in the health sector so that no underprivileged person had to sacrifice their children's future again. 

The initial days of the Foundation were difficult. Few people took her seriously, but Bosco knew what she was doing. "When they saw I was determined, support started pouring in," smiles Bosco, who is also an Ashoka Fellow. With zero experience in the social sector, she stepped in with a positive mindset. "Social entrepreneurship is always in a startup mode and nothing can be taken for granted. I learnt most of it on the job," she says. 

Working for impact 

In the last twenty years, Bosco has been giving back to society by leading Healing Fields Foundation into several areas. From training and supporting health and hygiene initiatives for women in rural areas to training health professionals at the grassroots level and beyond, the aim has been to reach as many people as possible. Healing Fields has worked across the country in states like Telangana, Uttar Pradesh, Bihar, Assam, Odisha, and Jharkhand. 

Healing Fields has so far has trained 5,000 community health entrepreneurs across 10 states, reaching 6.25 million people. This year, HFF plans to undertake a new project called TeleHealth. "This project aims to train a health leader to conduct basic health checks, as well as connect her to a network of clinics through a digital platform," says Bosco. "She will be therefore able to earn extra income for herself while bringing last-mile health services for her community," she adds. 

[embed]https://www.youtube.com/watch?v=usiLaSLakBg[/embed]

One evening in June, a health worker at the Healing Fields Foundation in Bihar received an urgent call from Bheriya village in Kaimur district. Around 20 children were vomiting and displaying symptoms of diarrhea in the village. Immediately, a team comprising Community Health Entrepreneur (CHE), the Gram Pradhan, Healing Fields staff, and the doctor was formed. 

The CHE assessed every child who was unwell and advised the parents regarding maintaining hydration. ORS and medicines were given free of cost, and children with severe symptoms were shifted to a hospital. The team also coordinated with the local government officials and organized a health camp in the village to assess and identify the cause of the illness. It turned out that it was due to food served at a wedding. 

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No ‘barre’: How Payal Kadakia revolutionised fitness with ClassPass

(June 6, 2023) Payal Kadakia rang in the new decade in a blaze of glory, when her startup, ClassPass, which curates thousands of fitness regimens into an all-in-one subscription, entered the fabled unicorn league with $1 billion valuation in 2020. Even so, Payal's entrepreneurial skills were put to the test soon after, as the pandemic hit. The company, like so many others, struggled with a fall in subscriptions as the thousands of fitness studios, gyms, salons and spas with which it partnered were forced to close their doors. Her entrepreneurial journey has been filled with twists and turns - the company that began as a search engine called Classtivity, then became an accelerator called Techstars. Half a million dollars later, the site launched on demo day, to no reservations. "That was when I became an entrepreneur," the Global Indian told inc.com. It was a valuable lesson, Payal's developed a new ability to discriminate between what she calls "false signals of success" and the real thing. False signals might be plenty but the bottom line is fairly clear. In Payal's case: the number of people actually showing up to class, "which translated into revenue for my business an obviously revenue for

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al thing. False signals might be plenty but the bottom line is fairly clear. In Payal's case: the number of people actually showing up to class, "which translated into revenue for my business an obviously revenue for our partners." The company has more than pulled itself out freefall, however and now partners with over 8,000 studios around the world. "ClassPass has been able to create some synergies that really built momentum for the entire industry to grow," Payal said, in an interview with MIT News. In 2022, she also released her book, LifePass.

Finding her identity

Payal's parents immigrated to the US in the 1970s, along with thousands of other Indians. "My parents never wanted me to have to go through any type of struggle, any type of hardship that they went through. So, they trained me in a way to be a bit more risk averse. And what that meant was making sure I had stability, good career, good education, good foundation," Payal told dot.LA. A passion for Indian classical dance kept her in touch with her culture and inculcated a lifelong love for the art form, too. "While I struggled to fit in, I think I also found beauty in who I was through being around this other group of people who did look like me. And where all of us could be together on Saturday and Sunday mornings.”

The MIT days

An undergraduate degree from MIT seemed like a solid stable way to go. "I think MIT was one of the hardest experiences of my life," she told the magazine. "I had to solve complex problems I never thought I'd be able to, but that also taught me so much. It was an awesome experience." That became her training ground, the place where Payal first learned leadership skills. Even there, she was innovative - she founded a South Asian fusion dance team, MIT Chamak, that is still active today.

Her lessons from MIT came in very handy. "My concentration in operations research was definitely relevant to what I would deal with at ClassPass in the areas of inventory planning and supply chain management," Payal said. "The way I plan my time is from everything I learned back in those classes." Again, her MIT background came into play. She wasn't a coder herself but was well-versed in dealing with developers and speaking their language. "MIT is all about problem-solving. That's at the heart of what entrepreneurship is."

Becoming a risk-taker

"When I graduated from college, I wanted to make sure I had a stable job," she told Vogue.in. "My parents had immigrated with nothing 50 years ago, so it was important for me to have that security." She found a job at Bain & Company and then entered the music industry, following her passion for Indian dance. In hindsight, it was the first step to being an entrepreneur, "The first decision I made was to really bet on myself a bit more, though I wasn't ready to take a huge leap." She did go on to build a dance company, Sa, which she ran on the side.

Being a full time entrepreneur definitely wasn't on her mind, but that changed, on a trip to San Francisco to visit an old friend from MIT. Payal, who was on the hunt for a ballet class, which one imagines would be easily available in a city like San Francisco, proved surprisingly cumbersome to find. It planted Payal's mind the seed for what she envisioned to be an aggregator, a kind of search engine that could collate and present the information. The answer: She would build one.

The early days

ClassPass began, Payal admits to Vogue.in, as a "small, scrappy team that raised money from friends and family, and some angel investors who believed in the idea. Given how much I loved dancing and going to (workout) classes, it felt like the right combination." The search engine idea, as Zomato and Swiggy had already proved, was likely to be a success - or so they thought. One year and quite a bit of money later, it didn't work. People came to the website, but nobody was booking clases. "That was a hard moment. However, as an entrepreneur, you start getting used to things not going as planned."

ClassPass went from being a searh engine into a subscription based model, which allowed people to take fitness classes in their area. Their users loved the idea - it was fun, allowed them room to experiment and since they could sign on for single sessions, they didn't really need to commit either. They could go to a venue a day. This was in 2013.

ClassPass

When it first launched in New York, according to Vogue Magazine, "ClassPass revolutionised the very nature of working out by allowing members to search for exercise classes in different disciplines." It changed the playing field for users and partners both.

Users could look through a wide roster of regimens and workout styles - they could do yoga one day and a barre class the next. They could book single sessions instead of committing to a package, as they would do at a conventional gym. Fitness studios, which had offered classes through on their website, had heavy, sometimes unsustainable ad spends. Now, ClassPass was willing to do it for them. "From a marketing perspective they had to acquire every single customer individually," Payal told MIT News. "That's expensive for a business which already has fixed costs and in which the classes are 30 dollars."

Lessons along the way

The only thing that matters to Payal, who has seen so many ups and downs along the way, is the actual impact she's making. People may flock to the website and then leave without actually booking a class and to Payal, this doesn't count. High traffic might comprise the trimmings of success but it isn't, actually the real thing. "As long sa I was getting more and more people to class to try new ways of being active, I knew I was succeeding," she told Vogue.in. "Having a purpose and a vision is the most important thing for entrepreneurs... No one has walked these roads before, no one has made a blueprint for you. You have to know in your gut where the North Star is. Being an entrepreneur is basically about how you innovate."

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The ‘Batterman’: How Mani Krishnan became California’s ‘dosa king’

(April 20, 2023) The year was 2003. Subramanian 'Mani' Krishnan was broke in the Bay Area, with a wife and two kids to feed. Work would begin early, by 7 am, when Krishnan and his wife, Anandhi, would begin preparing freshly-fermented dosa batter at their home in San Jose. Then, Krishnan would leave his house in San Jose, his car packed with 32-ounce containers filled to the brim. He would go from one grocery store to the next, requesting them to sell his batter. Mani Krishnan was in his forties, then, and had mortaged his house for his dosa batter business. "I thought it's better to be miserable on your own than to work for someone else and be more miserable," he reasoned. His idea was not new - there were many small-time, homespun ventures making dosa batter. A handful of stores agreed to stock his product, only if it sold. Still, demand was rising and Krishnan's USP was his scientific method, his use of technology and the fact that he followed the FDA guidelines. Twenty years later, Mani Krishnan, the founder of Shastha Foods, is the undisputed 'dosa king' of the USA. Shastha Foods has sold over 170 million

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lank" rel="noopener">Shastha Foods, is the undisputed 'dosa king' of the USA.

Shastha Foods has sold over 170 million 'south Indian crepes', as they are lovingly known by the non-Indian population. With the courage to take a risk, the determination to rise up from very challenging circumstances and unwavering belief in the potential that his childhood breakfast food - the dosa - held, Mani Krishnan doesn't just sell food - he introduced South India's best loved dish to an appreciative global audience. "I want to sell a billion dosas," he often remarks. The company has 350 stores across the the US and Canada, functioning out of 35,000 sq ft, state-of-the-art manufacturing unit. Shastha's dosa batter is a staple in Indian households in the west. The immensely popular video of Vice President Kamala Harris and Mindy Kaling making a masala dosa also features Shastha dosa batter.

https://www.youtube.com/watch?v=xz7rNOAFkgE

Journey to the USA

Mani was born in Thirunelveli, a small town in Tamil Nadu (famous for its halwa, made from milk and wheat berries). Like so many thousands of others before him, Mani Krishnan arrived in the USA, in 1977, to join his family. He had a degree in commerce and some experience as an accountant in Mumbai. His family, who had moved there a few years prior, were living in San Jose, where Mani also set up his base.

He found a job at a tech company, realising early on that he didn't want to work for someone else. So, he set up a hardware export business, sending hard disk drives, motherboards and processors to India. Business did well at first - this was at the start of the dot-com boom and although times were rough, Mani decided to stick with it. By the time the 1990s came to an end, the company folded. "When that business went south, I came to a point where I had to re-build my life from scratch. I was in my 40s then," the Global Indian said.

Mani had to make ends meet, he had a family to sustain. He knew the export-import business and could see the Indian diaspora - and its demands - grow over the years. He decided to bring filter coffee powder, which every South Indian loves and longs for, to the US. It led to his million-dollar-idea - making idli and dosa batter. He noticed a rising demand for food - the Indian diaspora was growing and they longed for home food. Dosa and idli are the morning staples at most South Indian homes but making the batter is a time-consuming process. “We stumbled upon the idea to sell idli batter in 2003; we did not do a formal market study but we made an observation; it was the phase when there was a steady rise in Indian nuclear families in the US and people had no time to buy the rice, soak it, grind it and allow it to ferment," he recalled. Mani cashed in, mortgaging his house to help him get started.

[caption id="attachment_37572" align="aligncenter" width="532"] Mani Krishnan[/caption]

Challenges to opportunities

This was 2003, and after the initial investment, Mani was left with very little. Failure just wasn’t an option. His wife, Anandhi, joined him and they began working out of their home kitchen, doing everything from manufacturing, to labelling and distribution. The couple would rise early, getting to work by 7 am and sitting by the 2-litre grinder to make dosa batter. After the batter was made and packed into 32-ounce containers, Mani would begin the hard journey around San Jose, dealing with sceptical grocery store owners.

"In good faith, I would leave our products with them. I would make regular calls to take follow-ups and even have to drive back to collect all the unsold packets and discard them," he recalled. It was this perfectionism, this unerring attention to detail and top-class customer service, which paved the way for his success, much like Mafat Patel, co-founder of the Patel Bros chain of grocery stores. "There were already players in the market. I think the system that I created helped me maintain quality, ensure consistency in delivery and also scale up. I am proud to say that it is Indian technology in the US," Mani said.

The Shastha Foods empire

At the end of their first year in business, Mani had paid off his mortgage and his delivery system had been upgraded from the backseat of his car to a refrigerated truck. "Soon, we out-grew that and we invested in small refrigerated trucks," he said. These days, the delivery department is buzzing everyday, with over a dozen refrigerated trucks travelling through the city. There were challenges, though. The first was the ingredients themselves - rice and dal, which he bought from Africa, Dubai and the USA.

Over, 12,500 kilos of batter are made everyday, at the San Jose headquarters of Shastha Foods. The process, which Mani takes great pride in, is completely automated. Rice and dal are loaded onto an automatic weighing and dispensing machine, then soaked in water. The ingredients are cleaned and loaded on to custom-made stone grinders. "Every minute, four containers of Shastha idli batter are being sold across the US," Mani told The Hindu. In 2017, the company also launched its organic products and they make batter with millet, as well as an Ayurvedic Khichdi mix.

[caption id="attachment_37574" align="alignnone" width="1024"] Shastha Food's millet khichdi[/caption]

Customer is always king

Mani takes nothing for granted, he says. "For us, service and quality is paramount.So, if due to unforeseen circumstances, any item goes bad, I make sure to take personal responsibility for that and either issue a full refund or replacement." As often as he could, Mani would drive up to meet customers personally, to take back a sub-par product and replace it.

Shastha Food now offers some 16 varieties of dosa batters and also sells essentials like rice, lentils, dals, pickles, sweets and millet-based items. And even after such success, Mani remains humble, a staunch advocate of high thinking and simple living. "A large house or a luxurious lifestyle was never a goal for me," he said. "I know from experience that money comes and goes and so I wanted to create something that could make a meaningful difference."

Follow Shastha Foods on Instagram and Mani Krishnan on LinkedIn.

 

 

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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