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Indian Doctors | Dr Pradeep Sethi | Global Indian
Global IndianstoryMeet the Five Indian Americans in Barron’s 2023 list of ‘100 Most Influential Women in US Finance’
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Meet the Five Indian Americans in Barron’s 2023 list of ‘100 Most Influential Women in US Finance’

Compiled by: Amrita Priya

(July 10, 2023) Indian-origin women have made remarkable strides and significant contributions in the field of finance in the United States. With their exceptional skills, knowledge, and determination, they have achieved prominence and played pivotal roles in shaping the country’s financial industry. From leading multinational corporations to pioneering entrepreneurial ventures, these women have demonstrated their expertise and leadership in various domains, including investment banking, asset management, corporate finance, and research. Their achievements not only showcase their individual success but also inspire and pave the way for future generations of Indian-origin women in finance. Global Indian explores the noteworthy accomplishments of five Indian-origin women leaders who have been recognized in Barron’s 2023 list of the 100 Most Influential Women in US Finance. 

Anu Aiyengar 

Global Head, Mergers and Acquisitions, JP Morgan 

“When they are young, help girls think about financial literacy, get familiar with the financial lexical and the language so that these words don’t sound intimidating. Women are very good at providing advice, listening and caring, and finally those are the human elements that are required to be a successful financial advisor, Anu said in an interview.  

Indian Leaders | Indian Women in US Finance | Global Indian

Anu Aiyengar

As a finance professional she has played a pivotal role in some of the most significant deals on Wall Street. She is the first woman and person of colour to take up her current role at JP Morgan. Anu actively contributes to various initiatives, serving on the steering committee of ‘Women on the Move’ at JP Morgan. She also holds positions as a board trustee at Smith College and as a board member of Dress for Success, a nonprofit organization dedicated to providing professional attire for women. Born in India, Anu moved to the United States during her teenage years to pursue her education at Smith College, where she earned a BA in economics. She did her MBA at Vanderbilt University. 

  • Follow Anu Iyengar on LinkedIn

Rupal Bhansali  

Chief Investment Officer and Portfolio Manager, Global Equities, Ariel Investments 

“I was exposed to the word ‘money’ at a very young age because we didn’t have it, and I learned then that the language of money is accounting. I was very fortunate that in my school when people were learning additional languages like French, I chose to learn accounting and ever since I have been speaking the language of money,” said Rupal in an interview with CNBC-TV18. In her role as CIO and portfolio manager Rupal is at the helm of international and global equity strategies at Ariel Investments. She oversees the global research efforts and manages multi-billion-dollar portfolios of the organisation. She also serves as a co-manager for the global concentrated strategy of the organisation.  

Indian Leaders | Indian Women in US Finance | Global Indian

Rupal Bhansali

Throughout her career, which began in 1989, Rupal has held various roles at different financial services firms. She joined Ariel Investments in 2011 after spending a decade at MacKay Shields, where she held the positions of senior managing director, portfolio manager, and head of international equities. Prior to that, she spent five years at Oppenheimer Capital, where she managed international and global equity portfolios and later became the co-head of International Equities. In addition to her job, Rupal contributes her expertise in advisory capacities in different institutions like being among the board of directors for the 100 Women in Finance Global Association. She pursued her bachelors and masters in finance from the University of Mumbai and went on to do an MBA in finance from University of Rochester, US. 

  • Follow Rupal Bhansali on LinkedIn

Meena Lakdawala-Flynn  

Partner and Co-Head, Global Private Wealth Management, Goldman Sachs Group 

 “One of the biggest wealth demographic shifts that we are seeing is that women are earning and managing more money than before, and thus there is a shift in the focus of the wealth management companies to cater to the requirements of female clients much more than before,” Meena said in an interview with Bloomberg. She oversees a global team of financial advisors at her organisation to strategically leverage the firm’s extensive capabilities to assist clients in achieving their comprehensive wealth management objectives.  

Indian Leaders | Indian Women in US Finance | Global Indian

Meena Lakdawala-Flynn

Beyond her responsibilities within private wealth management, she also serves as Co-Lead of the Goldman Sachs’ Family Office initiative in the Americas. Additionally, she also holds positions in key committees, including the Goldman Sachs partnership committee, the Goldman Sachs firmwide client and business standards committee, and the Goldman Sachs global inclusion and diversity committee. She is actively contributing as an investment champion for Launch with GS, which is Goldman Sachs’ commitment of $500 million to invest in companies and investment managers led by diverse leadership. A Texas native who now lives in New York, Meena has a bachelor’s degree in economics from The George Washington University. 

  • Follow Meena Lakdawala-Flynn on LinkedIn

Sonal Desai

Executive Vice President and Chief Investment Officer, Franklin Templeton  

Sonal became the first woman chief investment officer in Franklin Templeton’s history in 2018 to oversees $137 billion of assets. She joined the firm in 2009 after working for IMF, Dresdner Kleinwort Wasserstein, and Thames River Capital. At Franklin Templeton’s Fixed Income division, Sonal oversees various teams working for municipal, corporate credit, floating rate, multisector, global (including emerging markets), and money market fixed income. Additionally, she actively serves as a portfolio manager for several strategies such as Core Plus, Strategic Income, Total Return, Low Duration, Global Absolute Return, and Global Aggregate Fixed Income. 

Indian Leaders | Indian Women in US Finance | Global Indian

Sonal Desai

As a member of Franklin Resources’ Executive Committee, Sonal is part of a select group of top leaders within the company who play a pivotal role in shaping the firm’s overall strategy. Moreover, she contributes her expertise to the firm’s management and investment committees. Her academic background includes a BA in economics from Delhi University and a Ph.D. in economics from Northwestern University, US. 

  • Follow Sonal Desai on LinkedIn

Savita Subramanian  

Head of US Equity and Quantitative Strategy, Bank of America (BofA)  

At BofA she serves as the head of environmental, social and Governance (ESG) research, as well as the head of US equity and quantitative strategy. Her role entails recommending sector allocations for equities in the United States, providing forecasts for major US indices, and developing and promoting the firm’s quantitative equity strategy to both institutional and individual clients. Having joined the firm in 2001, Savita has consistently earned recognition in the institutional investor survey, ranking as an esteemed analyst for the past nine years.  

Indian Leaders | Indian Women in US Finance | Global Indian

Savita

Prior to her tenure at BofA, she served as an analyst at Scudder Kemper Investments in New York and San Francisco. She frequently shares her insights in media and is a sought-after guest speaker at financial conferences. In addition, she is associated with various organizations like UCLA Mathematics & Finance program, Chicago Quantitative Alliance, the Society of Quantitative Analysts, and Women on Wall Street. Born and raised in San Francisco Savita earned a bachelor’s degree from the University of California with a double major in mathematics and philosophy. She further pursued an MBA with a concentration in finance from Columbia University. “It’s almost natural to me when I look back that I ended up in this discipline,” Savita said. “I can use the math and analytical tools as the foundation, and then the philosophy and art are the more explorative side—that informs how to add in the qualitative elements that are really hard to model, like politics or investor psychology,” she said in an interview with Barron’s. 

  • Follow Savita Subramanian on LinkedIn
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August 13, 2024 1:10 pm

I couldn’t leave your website without mentioning how much I appreciate the consistent information you provide to your visitors. I will definitely be returning often to see what new posts you have.

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Published on 10, Jul 2023

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Story
Chandrayaan-3 perfects Moon landing: How ISRO is making space technology accessible to the world

(August 23, 2023) That, their journey began in the backyard of a church in a small village of Kerala, is hardly a story that needs retelling. Journeying far from its humble origins, the Indian Space Research Organisation's (ISRO) trajectory of accomplishments has been nothing short of awe-inspiring. Over the last many years, through their brilliance and toil, ISRO's scientists have been able to transition from their modest beginnings to becoming a global player in space exploration - successfully ferrying foreign satellites and orchestrating the launch of lunar and Martian orbiters. And now, these geniuses have yet again scripted history by becoming the first ever to land a spacecraft on the Moon’s south pole, in just $75 million - about ten times less than NASA's Artemis moon programme. [caption id="attachment_44083" align="aligncenter" width="725"] APPLE satellite being transported via bullock cart in 1981[/caption] However, beyond all the attention given to their many successful missions, there's one more achievement of ISRO that often goes unnoticed - their contribution to making space technology cheaper for many countries that can't launch their own satellites. Over the last decade, India has gracefully launched an impressive constellation of 431 satellites, extending its help to 36 countries across the

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tion to making space technology cheaper for many countries that can't launch their own satellites. Over the last decade, India has gracefully launched an impressive constellation of 431 satellites, extending its help to 36 countries across the globe, including South Korea, Argentina, Germany, Indonesia, Turkey, Italy, and Finland.

ISRO | Global Indian

And that's not all. Within the tapestry of the global space industry, ISRO emerges as a pivotal thread, weaving a contribution of almost $7 billion, and boasting a partnership with more than 40 Indian startups, each sculpting their launch vehicles, crafting satellites, and delving into other related endeavours.

Space for all

While organisations like NASA and ESA have always had financial backing from their respective authorities, ISRO lacked funding for a long time. This forced the scientists at ISRO to come up with some really innovative and pocket-friendly ways to operate and launch successful missions.

https://www.youtube.com/watch?v=JHLjbaM45Yc

Interestingly, ISRO launched the Mangalyaan in 2013 with a budget of ₹4.5 billion, equivalent to $74 million, a figure that, when viewed through Western lenses, stands as astonishingly economical. In a striking parallel, during that very same year, the American Maven orbiter's journey to the Red Planet incurred expenses nearly 10 times more in comparison. In fact, ISRO sent orbiters to both Moon and Mars at a cost eclipsed by Warner Bros. Pictures' expenditure in producing the 2013 cinematic marvel, Gravity.

[caption id="attachment_44085" align="aligncenter" width="648"]ISRO | Global Indian ISRO's Chandrayaan-2 explored the south pole of the Moon[/caption]

ISRO's ability to achieve extraordinary feats while maintaining a prudent approach to financial allocation has attracted several nations to partner with India in order to send their satellites and orbiters into space. In the year 2017, ISRO created history by successfully launching 104 satellites on a single mission, overtaking the previous record of 37 satellites launched by Russia in 2014. Of the 104 small satellites, 96 belong to the United States while Israel, Kazakhstan, the United Arab Emirates, Switzerland, and the Netherlands are the other foreign clients.

High on quality; low on cost

While ISRO's Polar Satellite Launch Vehicle (PSLV) has a rather small capacity in terms of volume (about 4000 kgs as cargo), in comparison to NASA’s Space Launch System (approximately 70,000 kgs), several nations have time and again preferred to partner with India over the USA. The PSLV rocket makes a launch happen at around $25 million, and sending each kilogram of cargo into space costs about $6600. On the other hand, NASA's SLS requires a massive $2 billion for just one launch, which makes the cost of carrying one kilogram of cargo an astonishing $29,000 - four times more than ISRO.

[caption id="attachment_44093" align="aligncenter" width="633"]ISRO | Global Indian ISRO's Mangalyaan[/caption]

And of course, it goes without saying that ISRO's PSLV is one of the most reliable launch platforms in the world. With over 50 successful launches, PSLV boasts the achievement of launching the highest number of satellites into a sun-synchronous orbit in a single launch - thus making it the most sought-after platform for various developing countries across the globe to support their space endeavours.

Empowering the next generation

It wouldn't be wrong to say that the successful launch of Chandrayaan and Mangalyaan changed the game not just for ISRO, but for those thousands of youngsters who wished to take the Indian flag to space one day. In recent years, India has witnessed the emergence of numerous space technology startups. However, the year 2022 stood out as a significant milestone, marked by the remarkable launch activities of several private players deploying their satellites. According to the latest Economic Survey, India has now become the nurturing ground for a collective of 104 space startups and 368 space technology companies.

ISRO | Global Indian

Over the years, several key players have emerged in the space tech ecosystem of India, and are being actively supported by ISRO. Many companies - such as AgniKul Cosmos, Skyroot Aerospace, Dhruva Space, Pixxel, and Bellatrix Aerospace - have been able to not only manufacture their own satellites but have also launched them successfully using ISRO's infrastructure - making the technology accessible for many other private players in other countries.

"There’s no future of space without private sector participation," Dr. S. Somanath, Chairman of ISRO, said earlier this year, during the inauguration of the Space System Design Lab at the Indian National Space Promotion and Authorisation Centre. "The space sector economy, which is today at about $447 billion, is expected to grow to $1.5 trillion. About 50 percent of that would be just 1.8 percent of India’s projected GDP in 2047, and private space industry in the country will be heavy contributors to this," he added.

https://www.youtube.com/watch?v=ofmnRfs3uwc

While India's private space domain might have taken flight five decades after the historic moon landing, industry insiders believe that the country's private enterprises have more than victory on their minds.

  • Watch Chandrayaan 3 Vikram landing LIVE
  • Follow Indian Space Research Organisation on Twitter, Facebook, YouTube, Instagram and their website

Reading Time: 6 mins

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2023 recap: The Global Indian stories we loved this year

(December 31, 2023) This week, we have taken you through some of the biggest events of the year, and turned the spotlight, as 2023 draws to a close, on the Global Indians who have shone on the world stage. It has been an exciting time for all of us here at Team Global Indian in our constant search for stories that we hope have inspired and made an impact. It has been a good year for us, we’re thrilled to look back on it. Our numbers have grown, with a new crop of writers giving us a diverse mix of stories, from courageous activists, to conservationists, Ambassadors, scientists, entrepreneurs, artists and chefs. It’s a mixed bag for sure, but the one thing they have in common is a remarkable story to tell. So, as we step into the new year, I would like to leave you with some of our best offerings through the years - the big names, the newsmakers, and my own favourite reads. I hope you enjoy reading them as much as we did writing them. May 2024 bring you inspiration, purpose and great success, dear readers. Thank you for going on this journey with us, we

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journey with us, we couldn’t have done it without you.

Global Indian Stories we loved this year

Akshita Bhanj Deo: Building sustainable tourism with social impact

Maharajakumari Akshita Bhanj Deo definitely makes my top five for the year. A descendant of Nepal's Bhanja Dynasty, Akshita and her sister are the directors of the 200-year-old Belgadia Palace in Mayurbhanj, which they painstakingly restored and now operate as a beacon of sustainable tourism.

Global Indian

Greenhouse-in-a-box: How Kheyti brings smart tech to small farmers

Small-holding farms produce a third of our food, but those who farm them are among the poorest people on the planet and the most affected by climate change. It was to address this inequality that the start-up, Kheyti, was founded in 2015 by Ayush Sharma, 37, Saumya Sahay, 33, and Kaushik Kappagantulu, 36. Their “greenhouse-in-a-box” is an affordable, modular greenhouse that uses 90% less water than standard greenhouses, grows seven times more food, and gives farmers a steady, dependable income.

Changing the taste of India: Wharton grad Revant Himatsingka educates Indians on junk food

Revant Himatsingka tells you what you eat - or the truth behind it. His approach is fairly simple: He simply advises you to read the labels on the back of everything you eat. Himatsingka caused such a sensation when he took on Maggi ketchup, that they took cognizance of his campaign and promised to reduce sugar content by 22%.

Sakshi Dhoni: From film production to life with M.S. Dhoni

Sakshi Dhoni talks about life as the wife of one of India's greatest cricketing heroes, M.S. Dhoni, their latest venture into film production, their love for Chennai and her pets, in this tell-all interview.

Gender equality proponent Ambassador Geeta Rao Gupta’s journey is empowering millions

In a career spanning over four decades, Ambassador Rao Gupta has served as the former president of the International Center for Research on Women (ICRW) and was previously appointed by the United Nations Secretary-General Ban Ki-moon as the deputy executive director for UNICEF, where she served from 2011 to 2016. During her recent visit to India, the U.S. Ambassador-at-Large talks about how the young girl with big dreams in New Delhi was nominated by the President of the United States, Joe Biden to become the U.S. Ambassador-at-Large for Global Women’s Issues.

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Capt Aarohi Pandit: Crossing the Atlantic and Pacific Ocean solo as the world’s youngest pilot

As Tomy travelled the oceans, Aarohi Pandit took to the skies. At 23, she made history as the first Indian woman to accomplish a solo flight across the Atlantic and Pacific Oceans.  A nerve-racking flight of six hours and thirty minutes in an ultralight glider from Reykjavík in Iceland to Greenland, that made her think about the blurry line between life and death, made her the first woman in the world to cross the Atlantic Ocean in an ultralight aircraft.

Sujay Sanan: Cape Town-based Indian artist’s work finds place in South Africa’s new 5 rand coin

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Rupee Beer: Van and Sumit’s flavourful journey to introduce Indian craft beer to the world

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Story
Indian American scholar, Dr. Pavithra Prabhakar, is making waves in the field of AI and machine learning

(February 19, 2023) "Mathematics," they said, "is not for girls." Proving the age-old idea wrong, Dr. Pavithra Prabhakar's research in the field of machine learning and artificial intelligence is helping the industry grow by leaps and bounds. Currently, the Peggy and Gary Edwards Chair in Engineering and Professor of computer science at Kansas State University, the scholar recently received the prestigious Amazon Research Award for designing a tool that highlights changes between different versions of machine learning software systems to minimise negative user experiences. Dr. Prabhakar, who is also the Programme Director at the National Science Foundation, USA, was one of the 74 recipients of the awards from Amazon, which also includes an unrestricted gift, access to more than 300 Amazon public datasets, and Amazon Web Services' artificial intelligence and machine learning services and tools. "The broad objective of the project is to automatically characterise how much two versions of machine learning-based systems are similar or different," the scholar shared with Global Indian while speaking about her research, adding, "These systems are regularly retrained to achieve superior performance; however, this does not often translate to a better user experience. This can be mitigated by equipping the design team with an

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ntelligence and machine learning services and tools. "The broad objective of the project is to automatically characterise how much two versions of machine learning-based systems are similar or different," the scholar shared with Global Indian while speaking about her research, adding, "These systems are regularly retrained to achieve superior performance; however, this does not often translate to a better user experience. This can be mitigated by equipping the design team with an automated tool that could highlight where and by how much the systems changed between different versions, thereby aiding the team in making decisions regarding the acceptability of the changes from a user experience perspective."

Dr. Prabhakar's proposed research will build on foundational concepts from process algebra and control theory to define mathematical notions of distance between different versions of machine learning systems and develop algorithms for outputting the similarity and dissimilarity between them. This automated tool will benefit design teams in making critical decisions about improving the user experience of machine learning-based intelligent software systems.

A math genius

A small-town girl, Dr. Prabhakar was an ambitious kid armed with a brilliant mind. Born and brought up in Hassan, Karnataka, the scholar was a meticulous student who loved solving numerical problems. "I have always been interested in maths, right from my childhood. I liked solving puzzles and anything math-oriented. I was always curious and excited about solving problems. So when it was time to choose a career, engineering seemed like the area where my passion for math could be pursued," the scholar shares, adding, "After finishing school, I moved to National Institute of Technology, Warangal, where I pursued a National Institute of Technology Bachelor's in Computer Science."

[caption id="attachment_35197" align="aligncenter" width="650"]Scholar | Pavithra Prabhakar | Global Indian Dr Prabhakar (second from left) with her parents and professors during her Ph.D. graduation ceremony[/caption]

Soon after finishing her graduation, and still hungry for more knowledge, Dr. Prabhakar joined the Indian Institute of Science in Bengaluru to pursue her master's in applied mathematics. In 2006, the scholar decided to move to the University of Illinois Urbana-Champaign, USA for a Ph.D. in computer science. "I wanted to get more exposure, not just in the field of mathematics, but areas beyond that as well. So I decided to move to UIUC, which is one of the top schools for computer science," she says.

Research and beyond...

Starting her journey from a small town, Dr. Prabhakar was now at one of the top universities in the USA - living her dream. Speaking about her initial experience in the US, the scholar reminiscences, "Honestly, academically speaking, IISc had a culture as UIUC in terms of being more flexible with their curriculum and facilitating more discussion-based lectures. So, that experience really helped me with absorbing some of the culture shocks when I landed in the USA. But, when you are in a different country, you have to deal with much more than just your academics. You have to find your own place to stay and arrange for everything including your food, clothes, etc. However, there are a lot of Indians who move here every year, so that was a great support system for me. Initially, my experience was a little bit daunting, but I think it didn't take me long to integrate into the system."

[caption id="attachment_35199" align="aligncenter" width="651"]Scholar | Pavithra Prabhakar | Global Indian Dr Prabhakar with Keystone Research Scholars at Kansas State University[/caption]

A driven individual, the scholar interned at Bell Labs, Murray Hill, while working on her doctorate, and followed that with a CMI postdoctoral fellowship for a year at the California Institute of Technology. "Apart from the research, I also wanted to explore the industrial aspect and learn how the work is done on-field. I think it's very important to be in touch with the industry because you come to know about the real problems and can explore the practical solutions the industry can implement," says the scholar. After completing her postdoctoral work, Dr. Prabhakar joined the IMDEA Software Institute in Spain as a tenure-track Assistant Research Professor and worked there for four years before joining Kansas State University as Assistant Professor in 2015.

Passing on the knowledge

Despite the industry experience, one wonders what motivated Dr. Prabhakar to return to academia? "Academic research is more foundational, and I have always enjoyed that," shares the scholar, adding, "Academia is where you can do long-term research, which might not give you the returns immediately, but can help advance the knowledge and the field you work in. But that wasn't my only reason. The prospect of passing on the knowledge I acquired over time to the upcoming generation of scholars has been quite lucrative as well. I have mentored the next generation of researchers and built the workforce to get into the industry."

Over the last decade, Dr. Prabhakar has authored more than 50 articles in peer-reviewed conferences and journals. Her papers have been selected for a best paper honourable mention award from Hybrid Systems: Computation and Control, best papers of MEMOCODE, and invited papers at Allerton and American Control Conference. The scholar's research has been recognized with several prestigious awards, including the Office of Naval Research Young Investigator Award, and the Marie Curie Career Integration Grant from the European Union. In 2020, Dr. Prabhakar was awarded $450,000 from the National Science Foundation to work on artificial intelligence-based controllers in the three-year project, 'Scalable Formal Verification of ANN Controlled Cyber-Physical Systems'.

https://www.youtube.com/watch?v=1-ggDCJy0Sw

Speaking about the future of AI and machine learning, the scholar quips, "It's not a new fact that AI and machine learning is the next big thing and is already making transformational changes in society. But, we also need to be cautious. We are now witnessing machine learning being applied to a lot of safety-critical applications, for example, autonomous driving or robotic surgery. So, I think it is imperative that we take a step back and make sure that the systems we are building are going to work correctly. And that is what my area of research is all about - making the emerging technologies safe for everyone to use."

  • Follow Dr. Pavithra Prabhakar on LinkedIn and her website

Reading Time: 6 mins

Story
Neerja Patel: Basking in entrepreneurial spirit with ‘JP Morgan Chase’ and ‘KNOW Women’ recognition

(October 11, 2023) JP Morgan Chase and KNOW Women have awarded the New York based entrepreneur Neerja Patel with ‘The 100 Women to KNOW Across America Award 2023’. It is a recognition that JP Morgan Chase, the American multinational financial services firm, and KNOW Women, A global media company and community dedicated to amplifying the voices of female leaders, executives, and entrepreneurs bestows upon the most successful, influential, and honourable women in the American society. Neerja is the founder of Neerja Public Relations, a boutique brand management firm that she established 13 years ago by blending her fervour for public relations with her strong affinity for the South Asian community. Under her leadership, the firm has successfully executed marketing campaigns for companies like Lufthansa Airlines, organised events such as the AR Rahman concert, and engaged in collaborations with distinguished personalities like Archana Kochhar, Padma Lakshmi, and Vir Das. [caption id="attachment_45889" align="aligncenter" width="1000"] Neerja Patel during a media briefing session[/caption] Neerja's strong ties within the South Asian diaspora in the United States fuel her commitment to strengthening and empowering this vibrant community. “We just wrapped up South Asian New York Fashion Week which was a four-day event in New York City

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width="1000"]Indias in USA | Neerja Patel | Global Indian Neerja Patel during a media briefing session[/caption]

Neerja's strong ties within the South Asian diaspora in the United States fuel her commitment to strengthening and empowering this vibrant community. “We just wrapped up South Asian New York Fashion Week which was a four-day event in New York City celebrating South Asian fashion and designers,” she shared with Global Indian as she connected from the US.

The Lufthansa and other meaty projects

“We were engaged as consultants for Lufthansa's new route to India, a project that originated through a multicultural advertising agency. They sought our expertise in crafting a campaign that resonated with the South Asian diaspora,” Neerja shared while talking about the coveted project. Her firm’s contributions encompassed defining the target audience, understanding the community's unifying factors, establishing brand positioning, and devising a comprehensive advertising strategy spanning television, radio, and online platforms.

“We also assisted in crafting compelling copies, developing an interactive website to gather consumer data, overseeing casting for the commercials, and much more. The cherry on top was the honour of getting to be the face of the national campaign! We worked with Lufthansa for two of its vital projects,” says Neerja.  

Other than that, one of her favourite projects has been an impressive sold-out show with a capacity exceeding 15,000 at Newark, New Jersey's Prudential Center, featuring the Grammy and Oscar-winning composer AR Rahman.

[caption id="attachment_45890" align="aligncenter" width="463"]Indias in USA | Neerja Patel | Global Indian Neerja Patel with AR Rahman[/caption]

Currently, her brand management firm is working with Girls That Invest on a two-week PR tour in partnerships with Google, Shopify, SALUTE, Brown Girl Magazine, and more. “We have many exciting things coming up, including a three-day Diwali Dance Fest at Walt Disney World Resort in Orlando, Florida,” tells the PR maverick.

For the upcoming festive season, Neerja is also collaborating with Kulture Khazana, a brand that encapsulates the essence of celebrating culture and heritage in the Western world through edutainment products for children. Together, Neerja Public Relations and Kulture Khazana aim to create a delightful festival experience for kids while enriching their heritage knowledge through engaging initiatives.

Helping non-profits amplify their cause

Neerja and her team find deep satisfaction in involvement with non-profits. With a multifaceted approach the firm's PR services, assist non-profits in crafting and executing successful campaigns. “This involves putting their initiatives into the spotlight, sharing their compelling stories and impactful work with both the community and the media. The objective is to amplify their message, raise awareness for their causes, and provide vital publicity support for any upcoming events such as fundraisers they may be hosting,” she says. Working to make meaningful causes successful gives deep job satisfaction to the entrepreneur.

Neerja’s immigration story

Born in Mathura, Neerja recalls relocating to the United States at the age of seven, leaving behind a household filled with aunts, uncles, and cousins. While she moved to the US at a tender age, she believes that certain cultural aspects from her carefree days in India, such as the different sounds, scents, and flavours of food, have been permanently etched into her memory.

[caption id="attachment_45892" align="aligncenter" width="512"]Neerja Patel | Indians in USA | Global Indian Neerja Patel[/caption]

Her maternal aunt's family also immigrated to the US along with them. They resided together in Minnesota, where their grandparents stayed. Ten of them shared the same roof, even utilising the basement to accommodate the large family.

Although Neerja and her sister were the only Indian children in their school district, she never allowed the Western landscape to overshadow her cultural identity. Despite immersing herself in new surroundings, Neerja ensured her participation in whatever little cultural activity, including festivals, functions, food, and music that the minuscule Indian community in Minnesota had to offer. She steadfastly preserved the cultural bonds of her roots amalgamating her heritage with the new environment, while being immersed in the film and music of India.

During those days, when they had only the essentials, Neerja learned valuable lessons about hard work from her parents. She watched them labour tirelessly to build their American dream from scratch, advancing in their careers and providing a comfortable life for Neerja and her sister. "Even now, as they've grown older, their unshakeable commitment to work and resilience continues to amaze me," Neerja says.

Juggling both worlds

To effectively balance her professional and personal responsibilities, Neerja relies on the support of her family. Although her mornings begin with ensuring that her kids are ready for school, as the day progresses, her schedule varies. During this time, her husband and in-laws living nearby step in to assist her, enabling her to focus on her job without worrying about the kids.

[caption id="attachment_45894" align="aligncenter" width="522"]Indians in USA | Neerja Patel | Global Indian Neerja Patel[/caption]

Additionally, Neerja finds emotional support from her sister, who may be far away in Minnesota but is always there to provide encouragement and comfort.

Talking about her take on entrepreneurship, Neerja remarks, “It is a challenging endeavour. It doesn't come with a shortcut to instant success. The key is maintaining unwavering focus, practicing patience, and having unshakable faith in your efforts.”

She believes that instead of being intimidated by competitors, aspiring entrepreneurs should keep in mind that there's ample space for everyone to thrive. “Your true confidence shines through your determination and your capacity to learn valuable lessons from setbacks,” she signs off.

  • Follow Neerja Patel on LinkedIn, Instagram and Facebook

Reading Time: 5 mins

Story
Londoners celebrate 59 years of oldest Durga Puja while the festival enjoys first year of UNESCO Heritage Tag

(September 29, 2022) The conch shells have added festive fervour to the air much in advance this year. One of India’s biggest festivals and the most popular in West Bengal, ‘Durga Puja in Kolkata’ got inscribed in UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in December 2021. Entire eastern India and people of the diaspora are overwhelmed with happiness. It’s the first year of the ten-days festival (falling between 26th September-5th October this year), after UNESCO’s coveted announcement. West Bengal organised a massive "thank you" show on 1st September that took the shape of a street carnival with super-elated people beaming with unparalleled joy. [caption id="attachment_29929" align="alignnone" width="1261"] A glimpse from the thank-you show organised in Kolkata to thank UNESCO on September 1, 2022 | Photo credit : IANS[/caption] Soon after the announcement was made in December 2021, Eric Falt, Director of UNESCO New Delhi had conveyed his happiness in a press release: I would like to offer warm congratulations to India, its people and especially all those who worked on the nomination dossier. I am confident that this inscription will offer encouragement to the local communities that celebrate Durga Puja, including all the traditional craftspeople, designers,

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n a press release:

I would like to offer warm congratulations to India, its people and especially all those who worked on the nomination dossier. I am confident that this inscription will offer encouragement to the local communities that celebrate Durga Puja, including all the traditional craftspeople, designers, artists, and organizers of large-scale cultural events, as well as tourists and visitors who partake in the inclusive festivity that is Durga Puja.

Like every year, this year too, artisans have worked day and night to meet the deadline of lakhs of orders for idols locally and from across the boundaries. Cultural fervour is hard to miss with performing arts, folk music, culinary, craft, and other traditional offerings all being geared up to add grandeur to the celebrations across the globe; especially when things were kept toned down for the past couple of years due to the pandemic.

Like the rest of the world, the organisers of Hamstead Durga Puja in London are experiencing a huge adrenaline rush as the countdown begins. It is the 59th year of the Puja which was started by a group of students back in 1963 in London.

The story of the oldest Durga Puja in the UK 

[caption id="attachment_29942" align="aligncenter" width="826"]Durga Puja | Art and Culture | Global Indian Durga idol of Hampstead Durga Puja that is organised by London Durga Puja Dusserah Association[/caption]

 

In the autumn of 1963, Durga Puja got organised for the first time in Maryward Centre, Russell Square, by a group of young Bengali students who formed the London Durga Puja Dusserah Association. Tushar Kanti Ghosh, the editor of the reputed newspaper Jugantar and publishing house Amrita Bazar Patrika was in London during that time. He was approached by the organising students to donate the Durga Pratima (idol of the goddess), which he gladly did. The enthusiastic students distributed leaflets at Piccadilly Circus and Oxford Street and raised funds from prominent members of the Asian community.

 

[caption id="attachment_29941" align="aligncenter" width="890"]Durga Puja | Art and Culture | Global Indian Devotees at Hampstead Durga Puja, London[/caption]

 

The celebration of the first year was super successful and attracted communities from Edinburgh, Glasgow, and even from Germany. Gradually the community grew in size. The young student organisers were now married and had children, and the festivities started getting bigger and bigger. It started being popularly known as the Hampstead Durga Puja.

 

[caption id="attachment_29937" align="alignnone" width="1024"] Ladies of the organising committee who seamlessly take care of rituals, bhog and other aspects devoting their time from much in advance[/caption]

 

Prominent members of the diaspora have given their support and presence over the years to it. Lord Swaraj Paul (Indian-born British business magnate and philanthropist), Lord Raj Kumar Bagri (Indian-born British businessman and a Conservative member of the House of Lords), Nirmal Sethia (Chairman and Managing Director of N Sethia Group), and Satya Narayan Gaurisaria (Indian born British company secretary) have been some of the renowned patrons. The rich legacy of Hampstead Durga Puja started in 1963 continues with second and third-generation British Indians fondly embracing it.

 

[caption id="attachment_29938" align="aligncenter" width="703"] A rare treasure - the brochure published by London Durga Puja Dusserah Association, back in 1979[/caption]

 

Connecting from UK, Chandana Sanyal, Professor of Organisational Behaviour, Middlesex University, London tells Global Indian, “The celebrations moved to its current venue, (Hampstead Town Hall, Belsize Park, London NW3 4QP) in 1966. This is the oldest Durga Puja in London and we try to involve the younger generation as much as possible so that they stay connected and take the tradition forward.” She is the current secretary of the London Durga Puja Dusserah Association which is a registered UK charity.

The legacy is fondly carried forward… 

[caption id="attachment_29935" align="aligncenter" width="795"] Durga Puja | Art and Culture | Global Indian The team behind the grand celebrations[/caption]

We are a registered UK charity and our aim is community engagement, promotion, and celebration of the rich legacy of the Asian culture in the UK.

“There is an emphasis on the rituals, starting from bodhan, puja, anjali, and arati both in the morning and evening each day, and kumari puja, pratima baran, sindoor khela, and finally bisarjan.There are also lots of cultural programmes and children’s activities such as art competitions and quizzes, to teach the younger generation the nuances of the culture in a fun way, tells Chandana.

[caption id="attachment_29940" align="aligncenter" width="835"]Durga Puja | Art and Culture | Global Indian Former Deputy Mayor of Camden, London, Cllr Richard Cotton and his colleague at Hampstead Durga Puja, last year[/caption]

 

“Kids have been making a significant contribution to the annual puja brochure through their written reflections, sketches, and artwork which mirror their perceptions of Durga puja. We involve them in activities like garland making etc. so that they learn to take responsibilities related to the festivities.” Away from India, the adults of the diaspora have been successful in engaging the younger generation to continue the celebrations for the last six decades.

 

[caption id="attachment_29992" align="aligncenter" width="884"]Durga Puja | Art and Culture | Global Indian Young performers of cultural programmes held during the puja[/caption]

 

London Durga Puja Dusserah Association has been promoting local talents, creating a platform for them to showcase their skills and become confident performers. “This year our variety cultural programme will include dance recitals, contemporary songs, and a local music band,” says Chandana who sets aside five days of her annual leave to organise the puja seamlessly.

 

[caption id="attachment_29999" align="aligncenter" width="789"]Durga Puja | Art and Culture | Global Indian The resident boy band, Boyesh[/caption]

 

Though there is no holiday in the UK for the festivities the members of the diaspora make a point to attend almost a week-long festivity without fail. Footfall on the premises is higher during evening time, even though the rituals and festivities are day-long. All get together to enjoy the cultural programmes that are practiced since days in advance. Both elders and youngsters enjoy bonhomie amidst performances.

 

[caption id="attachment_29946" align="aligncenter" width="807"]Durga Puja | Art and Culture | Global Indian Bhog - the integral part of puja[/caption]

Contribution of Durga Puja, the significant soft power, to the Indian economy  

In 2019 British Council carried out mapping of the creative economy around Durga Puja on behalf of the Department of Tourism, Government of West Bengal, and in association with the Queen Mary University of London, Indian Institute of Technology, Kharagpur, and Smart Cube, Bangalore. The sectors that the researchers focussed on were installation of art & decoration, idol-making, illumination, literature & publishing, advertising & sponsorship, films & entertainment, and crafts & design. Key takeaways of the report:

  • The total estimated economic worth of the creative industries around Durga Puja is ₹ 32,377 crore.
  • 92 percent of Puja organisers spend over 20 percent of their budget paying artists.
  • Many artists from rural Bengal, earn a substantial portion of their yearly income during the festival. Even established artists find this time of the year to be monetarily the best with bookings of their dates much in advance both in India and abroad.
  • Most of the artisan families who have been involved in idol-making both for India and across the borders are doing so over generations. Several businesses are more than 200 years old.
  • Special puja edition magazines revenues amount to ₹15 crores.

To know more about UNESCO Heritage Tag, visit Intangible Cultural Heritage (ICH) website

Follow London Durga Puja Dusserah Association (Hampstead Durga Puja, Belsize Park) on its website, Instagram and Facebook

 

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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