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Sitare Foundation | Global Indian
Global IndianstoryAmit and Shilpa Singhal: NRI couple transforming lives of underprivileged kids
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Amit and Shilpa Singhal: NRI couple transforming lives of underprivileged kids

Compiled by: Charu Thakur

(June 28, 2023) Living in a mud house in Rajasthan’s Jodhpur, 18-year-old Kusum Chaudhary comes from a family of farmers, but with no land to call their own. This mostly meant money constraints and even cast an eclipse on her future as the family had no means to support her education beyond Class 12. But things took a turn for the better when in 2016 her uncle asked her to fill out the form of Sitare Foundation. She sat for an entrance exam and qualified for a full scholarship. Five years later, with a visa in her hand, she was ready to fly to Maryland University in the USA to pursue a four-year undergraduate degree in computer science, thanks to an NRI couple.

Joining Sitare Foundation, a nonprofit that helps children from low-income household’s access quality education in private schools, and find opportunities to study abroad, changed Kusum’s life forever. But she isn’t the only one to have benefitted from it, hundreds of children have been empowered through education by NRI couple Shilpa and Amit Singhal, who founded Sitare Foundation in 2016. The couple, who quit their cushiony jobs in the US to return to India, believe in the power of education, and hence, provide all financial support — school fees, travel, accommodation, food, and more — for seven years of a child’s education, from classes 6 to 12.

“We believe in the power of education and its potential to change lives, communities, nations, and the future of our planet. Our vision behind Sitare was not limited to educating underprivileged children but also nurturing them to become world-class professionals and great humans so they could become a beacon of hope for their community and millions of other underprivileged children,” Amit said in an interview.

The power of education

Coming from a humble background, Amit’s great-grandfather used to repair bicycle punctures on the roadside in UP’s Bulandshahr. The only thing that he could give his son was permission to study, and after earning a BA in English, Amit’s grandfather joined the post of teacher. He passed on the importance of education to his son (Amit’s father) who attended IIT Roorkee and became a civil engineer.

Growing up, Amit too was bent towards studies, and after pursuing a bachelor’s degree in Computer Science from Roorkee, he did his master’s from the University of Minnesota Duluth and a Ph.D. from Cornell University. “I left the country with only a few hundred dollars and two suitcases. The only thing every generation gave the next generation was education and no money,” the Global Indian told Better India.

Amit and Shilpa Singhal | Global Indian | NRI

Amit and Shilpa Singhal founded Sitare Foundation

It was education that took him to the US, and got him a job at Google, where he worked for 15 years and even provided for a good lifestyle. This was enough for him to realise the power of education, and nudged him to do the same for underprivileged children. “Fundamentally, education is the only sustained way out of poverty. And education is near and dear to our hearts,” he added. His wife Shilpa, who has a master’s degree in Physics from Binghamton University, and in Computer Science and Engineering from Cornell University, too joined him in the venture.

Looking for bright stars among low-income families

The NRI couple was keen to give back to society by empowering and uplifting underprivileged children through education. “The only useful thing that one could do with their money is to improve some lives,” said Amit, who spends an average of $2000 per student per year from his savings.

This led to the setting up of the Sitare Foundation, but their foremost and biggest challenge was to find bright students to whom they could offer help. They only received 240 applications in the first year, out of which 50 were selected to join the foundation. But over the years, the word spread, and more than 70,000 applications reach Sitare Foundation each year, of whom 100 make the cut for the programme. Currently present in five cities across Rajasthan and Madhya Pradesh – Jodhpur, Jaipur, Ajmer, Bhopal, and Indore, Sitare Foundation has partnered with private schools to provide quality education to bright underprivileged kids.

Amit and Shilpa Singhal | NRI | Global Indian

Giving children wings to fly

“Besides education, we support them with food, clothing, books, school supplies, and transportation. Additionally, we have a fully residential programme for students to focus on their college admissions,” Amit told Your Story. Post completing Class 10th, the students are enrolled in a residential programme where students live in hostels and focus on studying for exams like JEE, NEET, and CLAT, depending on the subjects they’ve chosen, and at the same time, preparing their applications to study in the US.

However, the biggest challenge for the NRI couple has been to change the perspective of the parents, especially of a girl child, towards education. Since the parents are not educated, it’s hard for them to understand the importance of education. “Girls are disproportionately impacted by the home environment in India. They are often required to work, help their mothers at home, take care of younger siblings, and go out with their mothers to help them on the farms,” revealed Amit, who says child marriage is another factor that derails the progress. Often NGOs counsels these children and their families to get them back on the path of learning.

Sitare Foundation

As of now, Sitare Foundation has educated over 400 underprivileged students, with five of its Class 12 students — Kusum Chaudhary, Mahendra Kumar, Milan Ramdhari, Nisha Chaudhary, and Tanisha Nagori – securing admissions in multiple US’ top universities, including the University of Maryland, University of North Carolina, University of Minnesota, Ohio State University, University of California, Case Western Reserve University, and Arizona State University. “Our mission is to transform fifty thousand lives through education by 2050.”

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  • Amit and Shilpa Singhal
  • Arizona State University
  • Binghamton University
  • Case Western Reserve University
  • Cornell University
  • education
  • Education NGO
  • NRI Couple
  • Ohio State University
  • Sitare Foundation
  • Underprivileged Kids
  • University of California
  • University of Maryland
  • University of Minnesota
  • University of Minnesota Duluth
  • University of North Carolina

Published on 28, Jun 2023

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Meet the couple serving dhaba-style food in New Zealand

Find out why the food cooked by Janesh Kumar Kharbanda and his partner Bhawna have people travelling for two hours to get to their dhaba. (February 4, 2024) Sometimes, a hero’s journey takes roads that make all the difference. Just as it was for Janesh Kumar Kharbanda, or Jay as he is popularly known. And his story of how he ended up in Hamilton, a city in New Zealand, is intriguing. In an exclusive interview with Global Indian, he recalls, “I came to New Zealand in 2006 for my post-graduation in business management. After completing my studies, I got a job at a well-known Indian restaurant as an assistant manager. From 2007 till 2016 I worked with brands in the hospitality business from the Taj Group of Hotels to chains like Nando’s, Denny’s, and La Porchetta; most of which are world famous.” I Did It My Way With an entrepreneurial spirit lurking within, in 2014, Jay also started his own company called Life Corporation Ltd. He manufactured hygiene products like alcohol-free hand sanitisers, toilet seat wipes, clean and wipe tissues, etc. Due to back surgery, he shut down the business for a while but plans to restart it soon. He

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With an entrepreneurial spirit lurking within, in 2014, Jay also started his own company called Life Corporation Ltd. He manufactured hygiene products like alcohol-free hand sanitisers, toilet seat wipes, clean and wipe tissues, etc. Due to back surgery, he shut down the business for a while but plans to restart it soon. He says, “Due to my work, I used to travel to various cities across the country. I realised something was missing and people were getting bored of eating the same type of food which was less authentic and mild. During that time, I also launched and produced the Senior Best Chef Show in 2015 on local TV channels, which was inspired by Masterchef. The beauty of my show was that contestants had to be over 55 years of age; this was to encourage senior citizens to come forward with their hidden recipes so that the younger generation could know more about their grandparents’ secret recipes.”

Food | Global Indian

Between the insights gained from his travel and the show, he decided “to open an authentic Indian boutique restaurant, especially for Indian kids growing up in New Zealand, so they could see how we used to eat and our experiences when we were children.” And instead of Auckland, Christchurch, or Wellington, more popular cities of this tiny island nation, he and his partner Bhawna decided on Hamilton, a city in the North Island, with a population of less than two lakh people, because it is a gateway to all other major cities and a tourist attraction as well as a stopover point while travelling.

Highway on My Plate

It is mostly a self-managed operation, and Jay and Bhawna have even designed and executed the décor of the place including the painting and furniture. However, they had to face several challenges when they launched. Bhawna reveals, “Initially, it was on the highway where there was no local grocery shop, bus stop, and no local community. We had to travel every day to buy fresh groceries, and pick up and drop staff. Our restaurant is secluded from the main locations, so it was not in a safe area.”

Food | Global Indian

They aptly named it Dhaba on Highway and gave it a dhaba-like feel – the kind we see dotting Indian highways. Even the décor is similar. About the menu, Jay says, “We decided to make those dishes which are always in demand, but the real taste is missing, like Delhi style chhole bhature, Mumbai vada pav, misal pav, and pav bhaji, Punjabi paratha, and the all-India favourite, kadak chai, etc. Being in this industry for the last 26 years coupled with my interest in cooking since childhood with my grandmother, we created all these recipes which are authentic and inspired by her. We freshly grind our spices, add no colours or preservatives, and we don’t freeze any cooked food. Luckily, Bhawna had similar interests. We buy locally every day, and though it is extra hard work, it retains the freshness and taste of the food. Finding the right staff with the required skills is a real challenge, as most of them have no experience in this industry. It took a lot of pain and time to train and educate them.”

Food | Global Indian

The restaurant was launched in 2016, and from Members of Parliament to famous YouTubers like Karl Rock and famous chefs and their families have dined here. The most popular dishes here are the parathas, served with a massive dollop of white butter, Chhole Bhature with lassi and samosas. Lots of desi ghee is also used in the food. Bhawna manages the entire kitchen operation and does the cooking too.

Staying Ahead of the Game

Bhawna reveals why she thinks her food is so popular, even with the locals. “We make everything fresh from scratch, so it is very easy for us to cater to their bland palate, apart from a few dishes that need prep beforehand. We make our own white butter, and we use desi ghee to cook the main dishes. All our dishes were first served to our family, kids, and friends for a while and once everyone approved, we put these dishes on our main menu. Our food doesn't make you feel heavy after eating it, and people travel 200 km to 300 km especially just to dine at our restaurant.”

Food | Global Indian

With Dhaba on Highway becoming successful, Jay and Bhawna have recently launched another outlet inspired by “the Vaishnav dhabas on Indian motorways.” Named Beeji Dhaba after Jay’s grandmother, the food here is sattvik without onion and garlic. Jay adds, “We have several vegan dishes that cater to a large vegan audience that is increasing rapidly day by day. It’s ten minutes away from the first restaurant and has a more dhaba look and feel, where people can experience roadside dhabas like the ones back in India. With an increasing number of Jain, Swaminarayan and other religious belief customers who don’t like to eat onion and garlic, serving all dishes without them was a bit challenging in the busy rush. So, we decided to make this outlet completely Vaishnav or sattvik.”

Next on the anvil for Jay and Bhawna is the launch of their new dessert brand, which is his grandmother’s recipes made from jaggery, natural ingredients and healthy; free from preservatives. They chose desserts since their handmade kulfis are already popular.

https://www.youtube.com/watch?v=m6GheW0qfEs

Jay believes in serving fresh and natural food and according to him, global food trends too are moving in that direction. “People want more plant-based, healthy, and natural food, as after COVID, people start realising that health is more important than anything else.”

With their sattvik and vegetarian dishes popular with people from varied cultures, can a cookbook be far behind? Apparently not as it is one of Jay and Bhawna’s cherished goals. And, seeing how much they have accomplished in less than a decade, a cookbook doesn’t seem out of reach either.

When they travel, Jay and Bhawna like to eat at:
  • Kashkan by Ranveer Brar, Dubai: Dal, Shikanji, Dum Aloo
  • Indian Accent, New Delhi: Six-course vegetarian meal
  • Kle, Zürich, Switzerland: Six course meal
  • Gaa, Bangkok, Thailand: Baby corn and jackfruit dishes
  • Yellow, Sydney, Australia: Pumpkin and Papaya with Wattleseed and Mulberry and Honeydew Sorbet

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Story
Diwali’s Radiant Rise: How the festival of lights became popular in America

(November 11, 2023) November 8 saw Kamala Harris, the Vice President of the United States, host a fun-filled Diwali event at the White House which was attended by many influential figures from the Indian and South Asian community. Amid the celebration, the festive tone was set by colourful decorations, ethnic cuisine, traditional music, and rangolis adorned with diyas and lamps. A mere few decades ago, the term 'Diwali' was seldom heard in American conversations or seen in mainstream media. To most Americans, it remained an unfamiliar word, and the Indian-American community, though existing, was relatively modest in size compared to the thriving community we witness today. In the last two decades, Diwali went from an obscure concept to a widely recognised and celebrated festival that now radiates across the American cultural landscape, shining brightly through the expansive and diverse Indian diaspora and beyond. https://www.youtube.com/watch?v=fqpn0yjuyM4   As the Indian-American community continues to flourish and share the beauty of its cultural heritage, Diwali's radiant glow will only shine brighter across the nation, uniting people from all walks of life in the celebration of light and unity. Global Indian delves into the reasons of how Diwali has found a strong place in the American culture.

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>Global Indian delves into the reasons of how Diwali has found a strong place in the American culture.

The changing face of Indian America 

There has been a striking demographic shift. Between the years 2000 and 2020, the number of Americans identifying their racial origin as solely Asian Indian surged from two to nearly 4.4 million. This exponential growth of the Indian-American community has enriched the cultural transformation of the United States and brought festivals like Diwali into the mainstream American culture.

Establishment of a robust supply chain for Indian food, sweets, and all the essential elements of the Diwali celebration due to the increased population of Indian immigrants has brought the festival into limelight. Its appeal has transcended ethnic boundaries across the nation.

Obama and Biden’s presidential impact 

“Jill and I wish a happy Diwali to the more than one billion Hindus, Jains, Sikhs, and Buddhists celebrating this Festival of Lights in the United States, India, and around the world. As we host the official White House Diwali reception, we are honoured to light the Diya surrounded by members of the most diverse administration in American history—led by Vice President Kamala Harris, the first Black American and South Asian American to become Vice President,” President Biden wrote in his Diwali message in 2022.

[caption id="attachment_46655" align="aligncenter" width="790"]Indian Art and Culture | Diwali | Global Indian Obamas celebrating Diwali in 2010[/caption]

Former President Barack Obama had played a pivotal role in catapulting Diwali into the American mainstream. His historic celebration of the festival at the White House in 2009 set a significant precedent, marking the beginning of Diwali's recognition in the United States. The diaspora celebrated this recognition, solidifying Diwali’s place in the American cultural celebrations. Social media helped.

The festival of lights witnessed a great significance in American media post that, thus paving way for Diwali features in mainstream US publications, with the New York Times covering Diwali sweet stores across the country in its food section.

A historic declaration 

In recognition of the rapid growth of South Asian and Indo-Caribbean communities, New York City's newly-elected mayor, Eric Adams, made a historic declaration this year. He announced Diwali as a school holiday in the city, underscoring the significance of the festival in the lives of New Yorkers. While it so happens, that Diwali falls on a Sunday this year, the proclamation itself holds immense cultural importance.

Mayor Eric Adams has already ushered in Diwali in a special event in October itself this year, attended by close to 1,200 New Yorkers, each adorned in their most festive attire. This event was not just a celebration but a joyous and inclusive tribute to the diverse South Asian communities in New York. It highlighted the city's commitment to embracing its cultural diversity and ensuring that the rich traditions and celebrations of all its residents are acknowledged and celebrated.

https://www.youtube.com/watch?v=KW1dQkNt93I

World Trade Centre’s Diwali Illumination  

In a historic milestone, the World Trade Centre, renowned for its storied history, shone brightly in celebration of Diwali for the very first time in 2021. Since then, the practice has continued.

Indian-Americans, known for their dynamism and resourcefulness, have actively strived to position their culture and community at the forefront of the American narrative. Entrepreneurs, businesses, and corporations have got into partnerships to prominently feature Indian values.

Since a couple of years, two organisations, All American Diwali and Indiaspora, have orchestrated magnificent live Diwali fireworks display that stretched across the Hudson River. This breath-taking event exemplifies the spirit of Diwali, reflecting the growing recognition of the festival within the United States. 

[caption id="attachment_46656" align="aligncenter" width="740"]Indian Art and Culture | Diwali | Global Indian A digital mural on One World Trade Center in 2021[/caption]

 

Shaping the Cultural Landscape with a new generation

Indian-Americans not only represent a significant portion of the population but are also witnessing the emergence of a new wave of proactive individuals and activists with Indian roots. These dedicated individuals are actively introducing the next generation of America-born Indians to their cultural heritage and ethos. In an interview with Global Indian Neerja Patel, founder of Neerja Public Relations, a boutique brand management firm shared, “For the upcoming festive season (Diwali), we are collaborating with Kulture Khazana (another brand by Indian origin founder) to create a delightful festival experience for kids while enriching their heritage knowledge through engaging initiatives.”

In another Global Indian interview, Anu Sehgal, the founder of The Culture Tree that promotes South Asian Cultural literacy in the US in collaboration with all the museums, libraries and cultural institutions remarked, “I took a plunge into entrepreneurship to address the needs of parents like me, who are raising their kids in the US as we want them to remain in touch with their Indian heritage.” There are other organisers from the diaspora across the US whose Diwali events gets covered by the local media these days leading to an increase in the festival’s popularity.

Celebrities popularising Diwali 

On social media platforms, a new wave of Indian-origin influencers and celebrities have taken centre stage, enthusiastically promoting Diwali and other Indian festivals. Celebrities like Mindy Kaling, Meena Harris, Poorna Jaganathan and Radhika Jones have used their social media presence to make the Indian origin festivals more accessible and engaging for a global audience bringing the beauty of Indian traditions to the forefront.

[caption id="attachment_46657" align="aligncenter" width="640"]Indian Art and Culture | Diwali | Global Indian Celebrities and Influencers of the diaspora[/caption]

Their collective efforts have fostered cross-cultural understanding and appreciation.

Indian culture in American household

Indian Americans have married people from diverse ethnic backgrounds. As a result, Indian culture and cuisine are becoming integral components of a wide array of families in the country. One prominent example of this is actor Priyanka Chopra who married musician Nick Jonas and the couple keep on sharing pictures of their festivities with fans spread across the globe, making festivities like Diwali seem an integral part of the American household.

The Indian Americans are ensuring that a sense of continuity of Indian festival gets passed on to the future generations of the diaspora. Diwali is expected to grow bigger and more integral to the American culture with the Indian immigrants’ transformation into a strong diaspora.

 

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Dreams in (stop) motion: Meet Neeraja Raj, the animation filmmaker making waves around the world

(August 3, 2024) Growing up, Neeraja Raj would draw, write, play musical instruments and sing - her imagination simply knew no bounds and needed as many outlets as it could get. The richness of her fantasy life more than shows up in her work - there's the little girl from Madagascar who attempts to fly in a homemade rocket, and the adventures of the cat and an enthusiastic puppy who travel through space to search for the meaning of life. "I always knew I wanted to be in the arts and I wanted to be creative, I read a lot and wanted to be a published author," she tells Global Indian. With a mass of curls and a ready smile, she lights up when she discusses her work. Neeraja Raj, who is now based mainly in the UK, is an animation filmmaker - one of a handful in the country and in the world, too, she tells me. Last year, she won the Arnab Chaudhuri Director's Award at the Animation Express Award and was named in the Forbes 30 Under 30 Europe list of 2023. Her short film, Meow Or Never fetched her a nomination at the 2022 British Animation

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urope list of 2023. Her short film, Meow Or Never fetched her a nomination at the 2022 British Animation Awards, for Best Short Film and put her on the shortlist for the prestigious Young Director Award by Nexus Studios.

Neeraja's story stems from those crucial childhood pastimes, spent with storybook, ukulele, pen or paintbrush in hand. She had plenty to inspire her too - her parents, originally from Kerala, moved to Jakarta, Indonesia in their twenties, where Neeraja lived till the age of 13. "It was a good mix of technology and nature," she agrees.

[caption id="attachment_47288" align="aligncenter" width="574"] Neeraja Raj. Photo: Instagram[/caption]

National Institute of Design – and Disney

By the time she turned 18, Neeraja was sure she wanted to study film and got into the National Institute of Design, one of the biggest design schools in the world. "It's really hard to get in but I managed it." In her last week at university, during placement week, she interviewed with Disney for an apprenticeship programme, and got in too. "I had to create storyboards and an animatic, which is a blueprint of the animation itself, along with sound design - it's what the film looks like before it is actually made," Neeraja explains. She worked on it at Disney and submitted it as her graduation project. "That's when I knew I wanted to be a director too," she says.

Instead of settling for the sure-shot career opportunity that Disney provided, Neeraja had dreams of her own and was determined to follow them. One was to create stop motion animation, which led her to Goa. She knew she wanted a master's too, and boldly applied at only one university - the National Film and Television School in the UK, which is reputed for its stop motion animation films. "I have tunnel vision for a lot of things I do in life," she smiles. "Sometimes it can be to my detriment but I do tend to keep going at things until I get them." She made it through a rigorous selection round, then flew to London for a workshop and a round of interviews.

Finding success

At NFTS, she worked on a project that would become one of the cornerstones of her career. "I have a lot of existential angst," she remarks. "I'm constantly thinking about why we are here and what our purpose could be. But I also love cats and dogs and musicals," says, adding with a laugh, "I wanted to make a light-hearted tale, and keep it fun and playful, not a sad, depressing film that most people do in university!"

The end result fetched her a slew of nominations, invitations to film festivals and job offers. Meow or Never is a richly-imagined, endearing stop motion comedy inspired by Felicitte, the French cat who went to space back in 1963. "It's about a cat in space," she explains. "The castronaut is looking for the meaning of life and she finds a planet that has a space pup living on it... and chaos ensues after that!" For Neeraja, the driving force was to "Make a film that I would love to watch," she says. "What amazed me most was that people around the world loved it."

Meow or Never on the international circuit

The trouble with making short films, Neeraja explains, no matter how good it might be, is that few people will actually go out to watch one. "The market is very limited in that sense," she says. But there are big festivals to be at, like Sundance, and also the Annecy International film Festival and Market. The 60 year old festival is the world's largest event dedicated to animation. "There are lots of festivals showcasing short films and they're really competitive to get into."

Her film sailed through, opening the doors to myriad opportunities for the young filmmaker. "A lot of people saw it, from the industry as well." Success came like a whirlwind, much faster than she had expected then, as a fresh graduate. "Because of that film's reach, I find myself in rooms that I would never have expected to be in so soon," Neeraja remarks. "I was meeting people I had looked up to for years, and meeting them as equals."

Recognition calling

One of these people was Peter Lord, the Academy Award-winning English animator, director and producer, known for films like the Chicken Run series (made at the Aardman Animations Studio, of which Lord is co-founder). She also met director Gurinder Chadha (Bend it Like Beckham, Bride and Prejudice), with whom Neeraja went on to collaborate. "She was working on an unannounced feature film at Aardman," Neeraja says. Being a director is the prize destination at the end of a long road - "You start out making short films and work your way up," she explains. "Then you jump from shorts to features. When I was under Gurinder, I was observing how she navigates directing a feature film, a 1.5 hour journey as opposed to making five or 10 minute films like me."

From there, she made her way to Nexus Studios in 2020, which also found her through Meow or Never and reached out. "They wanted to option Meow or Never and work on it with us, which is what we are doing at the moment," says Neeraja, who is currently working as a Director with Nexus Studios.

The Girl Who Built a Rocket

 

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A post shared by Neeraja Raj 🧿 (@neej_art)

Fara lives in Madagascar, where nearly half the population, her own family included, don't have access to clean water. The little girl wants to change this - but how? When the news breaks that water has been found on Mars, Fara sees a way - aboard her homemade rocket...

In February 2021, three Mars missions were conducted to look for water on the Red Planet and expand the realms of human explorations. "But many families like Fara's still dream of finding water right here on our own blue planet," writes Water Aid. The NGO, which has its footprint in 34 countries around the world, wanted to make a film as part of a campaign to spread awareness about the lack of drinking water. That's how Neeraja came on board to direct The Girl Who Built a Rocket. "The film did very well," she says. "Their engagement benchmark rose by 18 percent. It was super successful and they got a lot of donations."

This was a particularly meaningful project. Neeraja had found success in the film festival circuit, and worked with the big names, but for the first time, she realised that her work could "bring about actual change in the world, and in people’s lives. We all know the power of the media and what a good story can do," she says.

Staying on track

[caption id="attachment_47289" align="aligncenter" width="588"] Photo: Neeraja Raj on Instagram[/caption]

Even so, her path is not without its challenges, especially with having to work on a project basis and cope with the uncertainty that can bring. "There is a big sense of imposter syndrome," she admits. "Am I truly ready to be here? Do I deserve enough to be in this room? These are nonsensical thoughts, because I know I have worked hard. I ask experts and industry leaders and they tell me that feeling never goes away. No matter how successful you are, there is always another rung to climb." It needs hard skills and soft skills alike, success does hinge on one's ability to communicate, manage conflict and personal branding.

"My parents motivate me," she says. Unlike most Indian parents, they encouraged their daughter to take the path less trodden, and to keep on going. There is the occasional naysaying relative, to be sure, but for the most part, Neeraja feels supported. "My parents have pushed me towards my passion and I would like to make them proud." She needs to do it for herself, too. "I want to tell stories, I'm imaginative and creative. I feel the need to keep on creating," she says. "Otherwise, what's the point?"

  • Follow Neeraja Raj on Instagram 
Story
Bollywood magic: Africa’s deep-rooted love affair with Indian cinema

(August 6, 2024) Sitting on a boat in a lake surrounded by water lilies in the picturesque landscape of Morogoro in Tanzania, social media star Kili Paul is lip-syncing to the popular song Suniya Suniya Raatan. His love for Indian music isn't a secret as the 29-year-old's social media is full of videos of him performing popular Bollywood songs. Clad in his Masaai attire, he never misses a chance to show his love for Bollywood. So much so that he was honoured by Indian High Commission in Tanzania for promoting Indian music and culture. But he isn't the only one, hundreds of heartwarming videos of Africans immaculately singing Bollywood numbers are proof that our films have touched millions of hearts in the continent of Africa, even some 6,000 kilometers away.   View this post on Instagram   A post shared by Kili Paul (@kili_paul) Bollywood first made its mark in Africa in the 1950s. With Hollywood film licensing hefty on their pockets, Africans found a perfect alternative in Bollywood films. The themes, plots, and lively song and dance routines of Bollywood films resonated with African audiences. Even without dubbing, Hindi films drew packed houses across the continent. The love affair

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A post shared by Kili Paul (@kili_paul)

Bollywood first made its mark in Africa in the 1950s. With Hollywood film licensing hefty on their pockets, Africans found a perfect alternative in Bollywood films. The themes, plots, and lively song and dance routines of Bollywood films resonated with African audiences. Even without dubbing, Hindi films drew packed houses across the continent.

The love affair that began some 70 years ago is growing stronger with each passing day. From the shores of Tanzania to the inlands of Mali, every country in the continent shares a strong bond with Bollywood.

Arun Ashokan, who moved to Malawi five years ago, vouches for Africans' love for Bollywood. "I recently spotted this girl in Mponela singing a Hindi film song, who came running to me inquiring about the film. They love Bollywood films, and music and even watch Hindi serials. They have small theatres in villages where they play these movies and serials," he tells Global Indian.

Mali's Bollywood-themed radio shows

Bollywood has even enchanted the people of Bamako in Mali. Nestled on the banks of the calm Niger river, Bamako boasts of rich history, diverse linguistic and cultural traditions. But this West African country's love for Bollywood is an open secret. Even the 8,604 km distance between Mumbai and Bamako is no spoiler for Malians who love Bollywood and Indian culture.

https://www.youtube.com/watch?v=toD184BQinM

Anjani Kumar, Ambassador of India to the Republic of Mali told Financial Express that there is a significant fan base for Bollywood cinema, song, and dance in Mali. He described his meeting with singer Mofas Khan as truly enriching. "An ardent Indophile who has never been to India but his love for our country and culture is admirable. He is a passionate singer who has learnt Hindi without a teacher. He presents a weekly radio program called India Gaana dedicated to Bollywood where he painstakingly interprets Hindi songs in Bambara, the lingua franca of Mali and West Africa, and also gives information about the film personalities."

Hailing from a village in Mopti, Mofas Khan expresses his love for India through Bollywood songs. Like many Bamako residents, Khan, too, grew up on a rich diet of Bollywood films and has been in love with the Indian culture ever since. It was Rote Rote Hasna Seekho from Andha Kanoon that Khan crooned for the first time, and since then, there has been no looking back for this Indophile.

But Khan is not the only known Bollywood aficionado in Mali. Seydou Dembele is another resident of the country who wears his love for Bollywood up his sleeve. A school teacher by profession, Dembele was introduced to Hindi cinema by his father who worked at a theatre that screened Bollywood films. For the last 25 years, he has been presenting a radio show - Indian Frequency on Bollywood Songs - every Sunday afternoon.

Such has been his popularity that even Prime Minister Narendra Modi mentioned him during Mann Ki Baat in 2020. "His passion for India, affection, and love are indeed a matter of pride for us," the PM had said.

When Seduji visited #Kumbh and at that time he was part of the delegation that I met, his passion for India, affection and love are indeed a matter of pride for all of us: PM @narendramodi #MannKiBaat #PMonAIR pic.twitter.com/RC2HtjBBQQ

— All India Radio News (@airnewsalerts) September 27, 2020

The love for Bollywood music extends beyond radio shows, flourishing in cultural groups that promote Indian music and dance. Three prominent cultural groups in the capital, Bamako—Yaarana Hindustani, Bollywood Fans International, and Dostiare—periodically organize cultural events. These events bring together Malian artists, singers, and dancers who have dedicated themselves to various aspects of Indian culture.

Ghana's romance with Bollywood classics

Some 1,100 kilometers away, Rex Cinema in Ghana's Kumasi had become a favourite with Bollywood fans during the 1960s. The theatre played Bhagwan Dada and Geeta Bali's Albela every Friday for a year, selling out its 2,000-seat capacity.

It was the post-colonial period that brought Bollywood films to the shores of Ghana. The recurrent themes of community, honour, morality, and family values resonated with the people of Ghana, kindling their love for Bollywood.

In the capital city of Tamale, old Hindi films like Albela (1951), Love In Tokyo (1966), Noorie (1979), and Andha Kanoon (1983) are still viewed by residents in their homes and neighbourhood video centers. The people of Ghana devour Hindi films, and their love for Bollywood can be seen across innumerable DVD shops.

https://www.youtube.com/watch?v=DQG4kQ3x-Uw

While the Bollywood classics are a hit with Ghanaians, the older Dagomba (ethnic group of Ghana)viewers outright rejected the Bollywood films of the 90s citing cultural and moral shifts. The video center owners decided not to screen new Bollywood films.

Kannywood's emergence in Nigeria, courtesy Bollywood

Nigeria's love affair with Bollywood began in the 1950s. Considered to be a cheaper alternative to the latest Hollywood hits, some Lebanese merchants decided to import Hindi films to Nigeria. Soon attending Bollywood film screenings in open courtyards became commonplace in Nigerian culture. Interestingly, the films screened were neither dubbed nor subtitled in the native language. Mainly because the Nigerian communities saw themselves in the stories portrayed in Hindi cinema, Bollywood was able to cut through the language barrier in Africa.

https://www.youtube.com/watch?v=Vj34Jwi62gM&list=PLNBidjQ1MgTRQ0QrgMdMHcw7CzIF8dzar

Be it pulp fiction or devotional songs, Bollywood left an indelible mark on Hausa culture - it acted as a catalyst in the creation of Kannywood, the north Nigerian movie hub based out of Kano. Kannywood Studios often replicate Bollywood movies shot by shot, and they also produce music videos heavily influenced by Indian styles. In 2013, an album inspired by this trend was released in Nigeria, titled Harafinso: Bollywood-Inspired Film Music from Hausa Nigeria.

Even the women of Nigeria have found inspiration in Bollywood which led to the emergence of soyayya - or - love literature in the 80s. The Hausa women, deeply inspired by the innocent romance in Hindi films, started writing soyayya novels to modernise their conservative communities.

Over the years, Bollywood's grip on Nigeria has become as strong as ever, and now Nollywood (the Nigerian film industry) is collaborating with Bollywood to produce films together. The 2020 Netflix film Namaste Wahala, based on a romantic relationship between an Indian boy and a Nigerian girl, is the perfect example of this collaboration. S Pratibha, who moved with her husband to Abuja two years ago, says that Nigerians grew up on a staple of Bollywood films. "They love everything Bollywood. On the streets, you often find Bollywood music playing. It is a great feeling to see Nigerians embracing Hindi music."

https://www.youtube.com/watch?v=wJzCtDD-FDQ

Kenya's pop culture boost from Bollywood

In Nigeria, Bollywood served as a source of inspiration, while in Kenya, Hindi films significantly influenced music genres, landscapes, and fashion, offering dreams during the 60s, 70s, and 80s. With a huge population of Asians residing in Kenya from the 60s to the 90s, Bollywood became an integral part of the culture. Globe Cinema in Nairobi was the go-to destination for Bollywood film buffs and the movies it showcased opened doors to Indian culture among East Africa's Asian community. The film provided a quick lesson in fashion customs and traditions.

From Rajesh Khanna to Shah Rukh Khan, Bollywood stars have left an imprint on the people of Kenya. In 2019, actor Anupam Kher shared a video of a Kenyan couple lip-syncing to Tujhe Dekha Toh Yeh Jaana Sanam from Dilwale Dulhaniya Le Jayenge. The same year, the first-ever Indian Films Festival was held in Kenya.

Presenting #Sharukh and #Kajol from Kenya lip-synching the eternal love song from the eternal #dilwaledulhanialejayenge. Video shared by the man who composed the song, @pandit_lalit. Enjoy.🤓🙏😎😍 #MusicIsUniversal pic.twitter.com/5gwga3kARv

— Anupam Kher (@AnupamPKher) September 12, 2019

Like music, films transcend boundaries, and this is especially true for Bollywood films. If you're an Indian traveler, chances are you've encountered people who recognize your identity because of Bollywood stars. That's the power of Hindi cinema. Over the last 60 years, Africans have embraced Bollywood films to the extent that they have become a part of their culture. Indian films have left an indelible mark on Africa, and this love affair continues to grow for both regions. However, the challenge remains that many African countries still prefer classic films from the past. The task now is to make contemporary Indian cinema more appealing to a global audience.

Story
Stick to roots, conquer the world: Pullela Gopichand’s journey as an athlete and coach

(Vikram Sharma, May 19) From a 10-year-old, who would walk several miles to receive badminton training in his hometown in erstwhile Andhra Pradesh to becoming one of the top names in the world of badminton, the journey of Pullela Gopichand has been incredible. Soft-spoken and gentle, spotting talent comes naturally to this 47-year-old, who has given India some of the best badminton players ever. Throughout his phenomenal journey, which took him to almost every corner of the world, he remained on top of his game -- both on and off the court.   But Gopichand's feet are firmly on the ground, which becomes evident when he says that people who stuck to their roots and grew in their respective fields went on to show what India is to the world. Gopi sir, as he is fondly known, says he takes pride in being Indian, being a Telugu and a Hyderabadi.    "The entire journey has been full of challenges, pride and a sense of responsibility. A lot of things I have done on this journey were not about what I wanted to do, but it needed to be done. From 1991, when I first played my first international badminton to 2004 when I

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yderabadi.   

"The entire journey has been full of challenges, pride and a sense of responsibility. A lot of things I have done on this journey were not about what I wanted to do, but it needed to be done. From 1991, when I first played my first international badminton to 2004 when I started coaching till now, these 30 years of my journey have been huge,'' smiles Gopichand in an exclusive chat with the Global Indian.  

His sheer determination and hard work saw him become the captain of a combined Indian universities team in 1990-91. He clinched gold in the SAARC badminton championship in 1996 and went on to defend the crown in the next games held in Colombo. At the international level, he represented India in Thomas Cup tournaments thrice. "Looking back at the badminton journey, I think we have shown what is possible. We have demonstrated that if we do well, we can do the best in the biggest tournaments despite stiff competition," says Gopichand.  

Pullela GopichandBorn in a middle-class family in 1973, a young Gopichand was interested in cricket while his parents were keen he pursued engineering. But it was his brother who introduced him to badminton. Soon, the passion for the game kicked in and he rose through the ranks. "As a player, it was all about being the best today, giving it all you had. Every time I moved up, I could see the next ladder and figured out a plan to achieve the target. As a coach, it was to prove we as Indians can do it," he says. The ace shuttler-turned-mentor says there needs to be involvement in what you do, love and risk-taking ability. "There will be a lot of ups and downs but you need to maneuver your way out. Be tough at heart and keep pushing," advises the father of two.

Coach Gopichand took a host of young players under his tutelage and crafted them into world-beaters, from Saina Nehwal and K Srikanth to PV Sindhu. He turned Hyderabad into India’s badminton training hub and his early morning training route for proteges is well documented. Crucially, he has changed a country’s outlook towards a sport where the great wall of China has for long looked insurmountable. 

Ask him if he considers himself a Global Indian, pat comes the Padma Shri awardee's reply: "I consider myself as somebody who has his roots in the Indian system. That we are from a country which is endowed with such great history and culture is amazing. If you have strong roots, then you can be comfortable wherever you are. If that means you are a Global Indian, so be it."

Gopichand considers people like Swami Vivekanand, Sundar Pichai, NR Narayana Murthy and Sadhguru, among others, as true Global Indians. "They are huge motivators. These are the people who stuck to their roots and showed what India is to the world," he says.

On his multiple trips abroad, Pullela Gopichand often carries the autobiography of Yogi and MS Subbulakshmi's Vishnu Sahasranamam which help him deal with problems coming his way. The 'Dronacharya' of Indian badminton recalls some of his not-so-pleasant experiences abroad. "When our contingent went to China or Europe for tournaments, the locals there would start giggling the moment they looked at us. I think their perception and knowledge of India was very limited 20-30 years ago. But now, we have a stature in the world in various fields and people abroad recognise India's innate qualities, culture and history more than ever before," Gopichand says of Brand India’s rising equity. 

He feels that a lot more needs to be done for badminton in the country. "To convince people to invest in the sport, make them believe that we can be world-beaters is a challenge. Players have huge potential but after reaching a certain level, many of them did not grow to match their full potential," says Pullela Gopichand.

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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