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Garima Arora is the first Indian woman chef to win Michelin star
Global IndianstoryGarima Arora: The journalist who became the first Indian woman chef to win a Michelin star
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Garima Arora: The journalist who became the first Indian woman chef to win a Michelin star

Written by: Global Indian

(August 2, 2021; 10 am) Food that is an explosion of flavors and as pretty as a picture – Chef Garima Arora is known for her refreshing take on Indian food. The 34-year-old has taken Asia by storm with her modern twist on Indian cuisine, so much so that she became the first Indian woman to win a Michelin star for her restaurant in 2018.

Born in India, studied in France, worked in Denmark and opened her restaurant in Thailand, Arora is a truly global icon. She is a chef on a mission to introduce the world to Indian cuisine, and she is doing that with elan. But reaching at an enviable position in the culinary world hasn’t be an easy ride for this chef, who had initially worked with Gaggan Anand.

Love affair with food

Born and raised in a Punjabi family that is obsessed with food, Arora fell in love with the aroma, texture and emotion behind the delectable cuisines at a very young age. In the 90s, her kitchen saw some exotic dishes like hummus and rum baba being whipped up by her dad who loved cooking. After long spells of international travel, he brought back recipes that would become Arora family favorites. And it was her dad who was a huge influence in her culinary journey.

In a conversation with Femina, she said,

“I’ve watched him cook all through childhood. He’s the biggest influence in my culinary journey. He travelled a lot and recreated the dishes he had sampled, and would experiment with new combinations.”

Garima Arora

Garima Arora; Photo Courtesy: Vogue

 

Her short stint as pharma journalist

While her love for food was simmering on a low flame, it was Mass Media that she chose as her major. After graduating from Jai Hind College in Mumbai, Arora began working as a pharma journalist with a newspaper; but before that was a fun trip to Singapore. Upon her return, she whipped up a big hotpot meal for her family and friends – that’s when she realized that she “wanted to talk to people through food.”

The journey to culinary world

Arora eventually quit her newspaper job to follow her passion, and soon enrolled herself at the Le Cordon Bleu culinary school in Paris. “When I was working as a journalist I realized that if I wanted to open my own restaurant one day and be a chef I needed to start young, and that’s when I decided to change careers and move to Paris to study at Le Cordon,” she told FirstPost.

Her days at the culinary school helped her build a strong foundation, and she found herself at Michelin-star restaurant Noma in Copehagen, learning alongside legendary Danish chef René Redzepi. Working under one of the best culinary masters, Arora started to look at cooking as a cerebral experience.

“I spent the initial years of my career there and it changed me not just as a cook but as a person as well. It gave me the tools and the resources to think about food in a very systematic manner. It made cooking a cerebral experience rather than it being a blue collared job. It completely changed the way I looked at food and I cook today,” she added.

After cooking up a storm at Noma, Arora was on her way to India to open her own restaurant but before dipping her toes into her first venture, she was called upon to work as a sous chef with another culinary legend Gaggan Anand at his Michelin-starred restaurant Gaggan.

Serving Indian food with a twist at Gaa

Arora’s arrival in Bangkok was meant to be a temporary stopover before moving to India to open a restaurant. However, when the plan fell through, she opened Gaa – a three-storeyed restaurant that celebrates a modern tasting menu using traditional Indian techniques – in Bangkok in 2017.

Arora’s Gaa beautifully captures the vibrancy of Bangkok and the amalgamation of cultural influences. It’s that avant-garde restaurant which serves progressive Indian cuisine with local Thai ingredients and influences.

“Chefs in the West have always looked at French techniques to make something modern. Indian techniques have the same tools, or can provide you with the techniques to do the same. I try to borrow from these tools or use these resources to make up something that is completely new and different. So what French cuisine does for chefs in the West, Indian cuisine can do for chefs in this part of the world also,” she said.

It’s raining awards

Arora put in her heart and soul at the restaurant where she wanted to give her diners a multi-sensory experience at Gaa. And in one year, she became the first Indian woman chef to win a Michelin star for restaurant Gaa.

“I think the food finds the connection between India and Thailand. It is who I am, and where I am today. I’m Indian, smack in the middle of Thailand so I think my food reflects that,” she told Conde Nast Traveller.

After creating history with her Michelin star win, Arora added another jewel when she was named the Asia’s Best Female Chef for 2019 by World’s 50 best restaurants.

 

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A post shared by garima arora (@arorgarima)

Arora is one of those rare chefs who is giving Asia a perfect taste of Indian food but with a modern twist. In 2020, she packed yet another tasteful punch with her breakfast restaurant Here by Gaa. Set in a 60-year-old well-preserved Thai house, Here is like a living room set-up that opens for early risers to serve their eclectic taste buds.

“As I begin my own journey exploring the real India, I believe this breakfast spot will help me take my diners with me in a way. Right from badam ki jaali together with Irani chai inspired by our recent trip to Telangana, to poha with dry shrimps from the Koli community of Mumbai, to the gobi parantha with fresh homemade makhan from my grandmother’s kitchen, I hope that HERE stays a mix of my personal experiences and travels always. My mission is to show the world the beauty of Indian cooking techniques, its delicate yet playful nature.” she told Vogue.

Giving Back

While the 34-year-old has her hands full with her restaurant, she never misses a chance to work for women’s emancipation back home. Rajasthani Mahila Mandal in Mumbai is one such association that Arora supports as it helps women achieve economic independence by producing and selling food.

“Women’s liberation or women’s emancipation can only happen with two things: first, education and second, economic independence. And what better way to gain economic independence than with something that you’re so used to and you’re so good at and something that comes naturally to you, which is food. In India, chefs are obviously men but at home it’s always the women who do the cooking. They have this immense wealth of knowledge, of techniques, of the way we have done things in the past, which even restaurants don’t have”.

 

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A post shared by garima arora (@arorgarima)

Not only this, in 2019, she even started the Food Forward Initiative to create a new narrative for Indian food by bringing some of the best from the Indian food industry and re-examine and reintroduce our cuisines to the world.

In a male-dominated industry, Arora is shattering the glass ceiling one plate at a time. From being a pharma journalist to opening her own restaurant to becoming the first Indian woman chef to win a Michelin star, Arora has been defying stereotypes at every level in the culinary world. But her mission to serve introduce Indian food to the world in all its playful nature is what makes this chef unique.

Editor’s Take

Cooking up a storm in a kitchen is no child’s play but Garima Arora is doing that with grace and elegance. With every dish that she serves, she makes sure she brings India alive one plate at a time for her diners. Chef Arora is on a mission to present Indian cuisines in the most delectable way.

 

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  • Asia
  • Asia's Best Female Chef for 2019
  • Bangkok
  • Copehagen
  • Denmark
  • Desis
  • Food Forward Initiative
  • France
  • Gaa
  • Gaggan
  • Gaggan Anand
  • Garima Arora
  • Global Indian
  • Global Indians
  • Here
  • India
  • Indians abroad
  • Jai Hind College
  • Le Cordon Bleu
  • Michelin star
  • Mumbai
  • Noma
  • pharma journalist
  • Punjabi
  • René Redzepi
  • Singapore
  • Thailand

Published on 02, Aug 2021

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[caption id="attachment_23373" align="aligncenter" width="505"]Michelin-starred chef | Vikas Khanna Vikas Khanna[/caption]

Soldiering on, some breaks turned the tide. When Chef Gordon Ramsay invited Vikas to help revamp Indian restaurant Purnima in New York, as a part of the Gordon Ramsay TV series Kitchen Nightmares in 2007, he found himself in the limelight. “For me, the moment of arrival comes in when the leaders in the field you are in embrace you, your craft and culture. That big moment (for me) happened with chef Ramsay. After that, I saw an overwhelming response, long reservations to get a table. I felt that Indian food was finally finding its roots, and that I had arrived in the big city,” recalls Vikas.

Feed India mission

Covid 19 was also a time when Khanna’s philanthropic side married his culinary wisdom. During the first wave, Khanna was at his New York home, monitoring Indian news channels, and shocked at the horror and helplessness Indians faced during the first lockdown. “Such a cruel pandemic it was. It took away the lives of loved ones, time and spirit. I saw people struggling at old age homes, leprosy centres, migrant workers suffering as they walked back home. I said to myself, no point sitting here and complaining. If I can be of any benefit to India, let me try to do whatever I can from New York,” he says.

[caption id="attachment_23372" align="aligncenter" width="697"]Michelin-starred chef | Vikas Khanna Feed India Initiative by Vikas Khanna[/caption]

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Michelin-starred chef | Vikas Khanna

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A post shared by Vikas Khanna (@vikaskhannagroup)

"Something that is on a plate is now in a bottle - the beauty of the spices is enhanced to a new level," he adds. The intrepid New Yorker has been on a mission - to highlight Indian culture, cuisine, art and history, globally with great success - owning Indian restaurants the world over, writing books, hosting cookery shows. And it’s just the beginning of his swan song. “I never feel satisfied. I choose projects which are significant, not for their longevity but for their meaning. I think that is my mission - Anything that highlights Indian culture, history, ethos, our pain and triumphs. I don’t feel anything as an accomplishment as everything is a work in progress. I am constantly rediscovering myself and reinventing myself. It's a hard job,” laughs the enterprising Michelin-starred chef who is optimistic about new ideas – no matter the brickbats.

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Turning filmmaker

 

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A post shared by Vikas Khanna (@vikaskhannagroup)

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Atul Kochhar: This British Indian chef is the high priest of progressive and edgy Indian cuisine 

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[caption id="attachment_11406" align="aligncenter" width="596"]Indian-origin chef Atul Kochhar Chef Atul Kochhar in his kitchen[/caption]

Indian roots 

Born and brought up in Jamshedpur, Kochhar's introduction to the intricacies of the culinary world began early. As a child he would often visit the local markets with his father, a caterer, who would introduce him to the art of identifying fresh local ingredients. Kochhar found the colors and smells vibrant and exciting and these trips were some of the highlights of his week. Back home, it was his mother’s kitchen that drew him in. In an interview with the St Regis Magazine, Kochhar says, “I have so many memories of my mother in the kitchen, cooking and showing me how to prepare dishes.” One of his favorite dishes till date is rogan josh, which he says, his mother would make the best. “It’s something my whole family used to enjoy together around the dinner table, so it has a sense of nostalgia for me as well.” 

[embed]https://twitter.com/TVsAndyClarke/status/1440267790166888454?s=20[/embed]

It was but natural that he chose to be a chef. After his diploma in Hotel Management from The Institute of Hotel Management in Chennai, Kochhar embarked on his culinary journey with The Oberoi Group of Hotels in 1989. It was here that he picked up the nuances of Indian cooking and continued to do so until he was hired by a wealthy Delhi family to open Tamarind in London in 1993-94. Back then, the London Indian food scene was dead except for the curry houses.  

Coming into his own 

Tamarind in Mayfair offered a heavily Punjabi menu and worked fairly well; but Kochhar got his first dose of reality check from his father, who’d come over to try his food. Scathing in his remarks, he told Kochhar that the food was neither authentically Indian nor particularly tasty. This, Kochhar says, led him to develop his own style of cooking. He began exploring local ingredients and began experimenting with local fish like salmon, sea bass and other British fish. He also switched to using English lamb over goat and so on. And it clicked. He became one of the first Indian chefs who worked hard to take Indian food global. In 2001, Tamarind won a Michelin star, Atul’s first. That same year, Vineet Bhatia had also bagged a Michelin for his restaurant Rasoi, also in London. With this, Kochhar’s place was firmly established in the culinary world.  

India-origin chef Atul Kochhar

Nine years later he moved out to set up Benares, his own restaurant in partnership with someone from the financial services industry in London’s Berkeley Square. However, things hit a roadblock when the partners ran out of money and opened an unfinished restaurant. A couple of years later things finally stabilized and by then Kochhar too refined his style of cooking and moved away from only Punjabi flavors to offer his own take on food from the rest of India. It worked and Benares too bagged a Michelin in 2007, while Kochhar became a regular on television, appearing on shows such as Curry, Kochhar’s Spice Kitchen, Market Kitchen, Great British Menu and Million Pound Menu. He also began pairing fine wine with Indian food... he would travel to vineyards himself and offer to cook for the owners and then ask them to find wines that would pair with his food. Wine makers also began making special blends to suit the masala heavy Indian food.  

Soon other restaurants followed: Sindhu, Hawkyns, Indian Essence and Kanishka (where he focuses on food from Northeast India).  

[caption id="attachment_11410" align="aligncenter" width="512"]Indian-origin chef Atul Kochhar Atul Kochhar in action[/caption]

A costly misstep 

Things were going well until 2018, when an unthinking tweet by Kochhar sparked a global outrage. Kochhar, who’d sent out the tweet about an episode of Priyanka Chopra’s show Quantico, created a Twitter storm and people thought it was anti-Islamic in tone. Though Kochhar issued unconditional apologies, the damage was done. As the uproar escalated, the hotel where his Dubai restaurant was located ended their association with the chef, and he was also forced out of Benares by his partner.  

However, nothing keeps a good chef down and Kochhar bounced back with a new partner when he launched Kanishka in 2019. By early 2021 he also returned to India with his new restaurant Saga. Spread across two levels overlooking the Golf Course Road in Gurugram, the restaurant is dedicated to storytellers who engage diners with the backstory of every dish and cocktail on the menu. The menu has reimagined recipes from different regions that have gone global... like the Ayam Tikka which has hints of Malay garam masala. 

[embed]https://www.youtube.com/watch?v=xMbY00agzzs[/embed]

Giving Back 

The Global Indian that he is, Kochhar has actively been involved in charities like Barnardo’s, Great Ormond Street Hospital, and Save the Children. He is an ambassador for Find Your Feet, an NGO that supports poverty stricken rural areas by developing poverty-relief programs to encourage self-sufficiency and independence.  

 

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Indian Michelin-starred chef Atul Kochhar’s signature restaurants continue to grow

(January 19, 2022) When Michelin-starred chef Atul Kochhar opened Masalchi in London, which means “spice master,” the enterprising chef might have been referring to himself. Not only is he a master of flavours, he's also synonymous with gourmet Indian cuisine - when food connoisseurs in the UK think of Indian cuisine, the first name that comes to mind is Kochhar and his chain of restaurants. Kochhar is the first Indian chef to be awarded a Michelin star for his London restaurant Tamarind a little over 20 years ago. He garnered yet another star for his next restaurant — Benares. A rising star in Indian the culinary world when he left the Oberoi Hotel Group in 1994 to move to the UK, Kochhar’s culinary flair has grown to greater heights. Yet, there is a depth to the chef that goes beyond his epicurean prowess - he is an author, TV presenter and philanthropist. Global Indian caught up with chef extraordinaire Atul Kochhar in an exclusive interview. The big break When Kochhar was growing up in the steel city of Jamshedpur in Jharkhand, he already understood what food was all about as his family ran a small catering business. When the time

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obalindian.com//wp-content/uploads/2022/01/201106_Vaasu_MewariKhaasMaas_004.jpg" alt="Indian Chef | Atul Kochhar | Michelin-starred Chef" width="402" height="560" />

The big break

When Kochhar was growing up in the steel city of Jamshedpur in Jharkhand, he already understood what food was all about as his family ran a small catering business. When the time came to decide on a career, he was clear about one thing — no engineering or medicine for him. Instead, he enrolled in the Institute of Hotel Management Catering Technology and Applied Nutrition (Chennai) and, slowly gave the culinary world a food philosophy that has only gotten better.

After he graduated from IHM, Kochhar’s career took off – as sous chef at The Oberoi, New Delhi (1993). In just a year, he had embraced epicurean wisdom, and understood the fundamentals of fine-dining. For a young sincere Kochhar, it was time to start dreaming big. His big break came in 1994. “I moved to the UK in 1994 to work under the guidance of renowned chef Bernard Kunig,” recalls the Indian Michelin-starred chef. He joined Tamarind, the newly-opened Indian restaurant at London’s famed Mayfair area. “When I arrived in London, Tamarind had just opened. But I relished the challenges thrown in. Moving to a new city was certainly a test that has paid off. When you keep the faith, you can achieve anything,” smiles the Michelin-starred chef.

Putting Indian cuisine on global map

Atul Kochhar might have been away from India for over 30 years, but his intrinsic Indianness has matured, be it personally, or in the taste trail he conjures up. Deeply researched cuisines with a tip of the hat to tradition and technique, the palette of Indian spice is diverse and nuanced. Kochhar’s restaurant Kanishka’s offerings are case in point. His special chicken tikka pie - the famous Punjabi dish served in a puff pastry or maas, a Sikkim-inspired venison tartare with mustard oil mayonnaise, naan crouton and onions, spiced scallops, Tibetan lobster thukpa and grilled pigeon breast with beetroot ketchup and pine nuts – the flavours endear themselves to the eclectic yet tradition-seeking food connoisseur. Critics also rave about Kochhar’s restaurants and dishes.

Indian Michelin-Starred Chef | The Global Indian

The ‘Michelin’ star

In 2001, Kochhar became one of the first Indian chefs to bag a Michelin star as Tamarind’s head chef. Later. he got the coveted star again for the much-acclaimed Benares. Yet, the soft-spoken chef is modest about these achievements. His focus is on the culinary exploits. “There are no words to describe how it feels to have achieved two Michelin stars but they are also incredibly important rewards that the culinary industry delivers on a daily basis. Like so much in life, as we give to the world, so the world gives back. Who knows what tomorrow will bring?” mulls the artistic chef.

Taking a plunge with Benares

From chef to entrepreneur with Kochhar’s epicurean debut, Benares in London illustrates his journey - heartening yet challenging. Not easy to take a plunge, Kochhar reveals, “Changing my thought process was the biggest challenge. It took time, I made mistakes but I finally got there. I started understanding the left and right of the balance sheet. It’s been quite a journey.”

Today, each Kochhar restaurant is an ode to a delectable spice trail – a unique identity and explorations of cuisines with India as its muse. The unique names, Kochhar explains is because, “I am continuously seeking inspiration from my travels. My restaurants deliver first class food and welcome our guests into inviting environments, so each name means something different to me - that’s very important.”

As for food, creativity is the key, “I take pride in designing dishes to enlighten the palate – mixing the freshest ingredients and a large pinch of imagination,” smiles the chef.

Indian Chef | Atul Kochhar | Michelin-starred Chef

For instance, his focus for Kanishka is on the unexplored cuisine from north-eastern Indian or the so-called Sister States. “The cuisine here is that of elevated simplicity – relying on fantastic quality ingredients,” explains the man.

Since Kanishka, he has opened Mathura in Westminster, and the latest is Masalchi, in the globally renowned entertainment district of Wembley Park. There are plans for more restaurants too. “We are keeping busy! And next we will unveil Riwaz in the market town of Beaconsfield in Buckinghamshire and then probably Riwaz in Tunbridge Wells,” says the perpetual student of culinary tales.

His restaurant Saga in Gurgaon, he owes to his partner, “It’s the genius of my business partner – Vishal Anand, who helped me understand the concept. I am in total awe of the place. I love it,” he says.

Kochhar, the author

Indian Michelin-Starred Chef | The Global Indian

Atul Kochhar has unveiled a world of tastes with each signature dish, so it was only apt that he author his prowess in innumerable cookbooks over the years too. “A cookbook is something to treasure and I relish in sharing exotic but simple recipes on each page,” he adds. His latest cookbook will be on the stands in March 2022 - vegetarian curries exploring recipes from India, Africa and the Middle East. “It’s called Curry Everyday, featuring a mouthwatering selection of vegetarian dishes,” he informs.

Unwinding with family

The family man revels in cooking with his son. “I think he might follow in his father’s footsteps,” predicts the doting father. The celebrity chef is a philanthropist. “I support charities including Great Ormond Street Hospital – which is close to my heart. I have visited Antarctica twice to raise money for the children of Great Ormond Street, as well as standing as an ambassador to the British Asian Trust.”

A celebrity chef, which he brushes off as inconsequential, his meals have been relished by acting greats like Dustin Hoffman, George Clooney and Amitabh Bachchan (and many others). “Fantastic food brings joy and we serve the nation’s favourite chicken curry and some new and lesser-known dishes – all of which put a smile on people’s faces,” says Kochhar, already deep in thought about the flavours he will put together next to evoke a smile, and some satisfied souls – yes, the Kochhar “saga” continues.

 

  • Follow Atul Kochhar on LinkedIn and Instagram

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Story
Odisha’s red ant chutney hailed by Gordon Ramsay gets GI tag

(January 24, 2024) "Now this is what I have travelled into the wild for, the chutney," says Michelin-star chef Gordon Ramsay in his documentary when he travelled to India in 2010. Clad in a blue tee and beige cargo pants, he tries the red ant chutney served on a leaf. "It's hot but absolutely delicious," he remarks, adding, "I am never going to touch mango chutney for the rest of my life." Keen to know what makes the chutney so delicious, he finds himself escorted to a nearby jungle where a man climbs up a tree and cuts a branch that has what looks like a nest. Upon closer examination, he finds that it's a nest for fire ants - and the chutney in question is Odisha's Kai Chutney which has bagged the GI tag recently for its unique taste and texture. https://www.youtube.com/watch?v=hz7L_DKNDBE Rich in protein, zinc, vitamin B-12, calcium, potassium, magnesium, iron et al, the Kai chutney, made from weaver ants, is found in the Similipal forests of Mayurbhanj district and has become a quintessential part of their culinary culture. If experts are to be believed, the savoury chutney helps boost the immune system and prevent diseases. Early this

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e system and prevent diseases. Early this month, red ant chutney was awarded GI (Geographical Indication) tag for its exceptional health benefits and nutritional value. The tag serves to safeguard the unique flavour profile, preventing the dilution or replication of the dish, and the global recognition will help pave a deeper understanding of the superfood.

The making of the chutney

In the Mayurbhanj district, numerous tribal families earn a livelihood through the collection and sale of these insects and chutneys. They have cleverly included red ants in their daily lives by harvesting and making tasty dishes that highlight their unique flavours, finding sustainable and innovative ways to use this natural resource. They collect kai pimpudi (red weaver ants) and their eggs from nests, meticulously clean them before making a semi-solid paste chutney by grinding a blend of salt, ginger, garlic, and chilies in a pestle mortar, which increases its shelf live to one year.

Red Ant Chutney | Global Indian

"The chutney is popular not just for its delicious taste but also for its medicinal properties. It addresses coughs, colds, aches and pains. The ants' high levels of formic acid, amped up by seasonings, make this chutney extremely hot," Pobitra Mandal, a Mayurbhanj native said in an interview, adding that ants are tastiest as larvae or adults. "This is when the ants are optimally developed and produce maximum flavour."

About 500 tribal families make a living by collecting and selling these insects, along with a chutney made from them. Due to high demand, they can sell large amounts at village markets and fairs. The price for a kilogram of live kai pimpudi is around ₹400-600, and the chutney sells for ₹1,000.

According to Nayadhar Padhial, the secretary of Mayurbhanj Kai Society, each year around three quintals of kai pimpudi is collected by tribals from the forest in the district. "We started the society in 2018 to promote kai pimpudi chutney by organising tribal food festivals and awareness meetings," he said in an interview.

Red Ant Chutney | Global Indian

Promoting the rich culture of the state

The red ant chutney is not just restricted to Odhisa but is a pivotal dish among the tribes of Chattisgarh's Bastar region. Chefs from India and abroad often indulge in tours that showcase the process of harvesting and storing red ants in indigenous communities. Even the Belgadia Palace in Mayurbhanj takes pride in showcasing its culinary delight to the world. "Our property has its trees and we have enlisted a member of a local tribe to collect the ants from the trees. Then, our chef, also from a tribe, prepares the chutney the traditional way," Sautam Pramanik said in an interview.

Red Ant Chutney | Global Indian

The recognition of red ant chutney with a GI tag has propelled Odisha's superfood onto the global culinary map. This unique culinary creation, crafted by around 500 tribal families, not only showcases the innovative use of a natural resource but also highlights the rich culinary traditions of the region. With its distinctive flavors and sustainable harvesting practices, red ant chutney stands as a testament to the diverse and remarkable gastronomic offerings emerging from different corners of the world. This GI tag not only adds value to the local economy but also positions Odisha as a hub for culinary innovation, inviting global attention to the intriguing and delicious world of red ant-infused delicacies.

 

 

Story
The Coffee Boom: The Rise of Coffee and Café Culture in India

(September 16, 2021) A rich dark liquid has captured the imagination of an entire generation, greasing the wheels of economies across the globe. Not only is it one of the most traded commodities, there are legitimate fears that its demand may outweigh supply. But, for now, there’s there's just enough for everyone to enjoy. No, we're not talking about oil, but coffee. In India alone, more than two million cups of coffee are consumed every day, and for many, kick-starting their day without it is non-negotiable. Whether it is getting on the Dalgona coffee bandwagon (a pandemic favorite), or the daily brew at home, India’s coffee lovers’ choice in brew range from the traditional filter kaapi in the South to the average instant powders available in local stores.  [caption id="attachment_10438" align="aligncenter" width="480"] Café & coffee culture has become a sensation in the recent past[/caption] In fact, coffee as a culture has permeated into the homes of young millennials and Gen-Zers in India. To them, a cup of Starbucks coffee is more than just a morning pick-me-up, it is a statement. The Gen Z generation continues to ride a trend that has been popular for a while now: They do not

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& coffee culture has become a sensation in the recent past[/caption]

In fact, coffee as a culture has permeated into the homes of young millennials and Gen-Zers in India. To them, a cup of Starbucks coffee is more than just a morning pick-me-up, it is a statement. The Gen Z generation continues to ride a trend that has been popular for a while now: They do not only want their coffee, but an experience to go along with it. 

Here’s what a new generation of coffee drinkers want from their cup of ‘joe:

Transparency

Millennials and Gen Z are not only concerned with great-tasting coffee, they both also want to know if the coffee brand they patronize is making positive contributions to the world through social initiatives. Whether it is sustainability or community-based programs, transparency is what drives them to back a brand. They also want a story they can associate with, one that involves a clear brand ethos that they can promote on Instagram, along with their coffee cup and croissant. This has prompted coffee shops, which serve as a conduit between coffee labels and consumers, to invest heavily in creating an experience through packaging, merchandise and Instagrammable décor. 

[caption id="attachment_10440" align="aligncenter" width="694"]Coffee boom in India Is your coffee Instagram friendly?[/caption]

Top quality

Millennials and Gen Zers have tall expectations when it comes to consuming quality organic food that’s sourced and produced both ethically and sustainably. Whether it is visiting a coffee shop and purchasing an Americano, a croissant, or even a sourdough sandwich that they may pick up for lunch, this generation of coffee drinkers expect their beverage offerings to come from quality sources that don’t harm the environment at large. 

Healthy alternatives

The current generation is all about buzzwords. Most Gen Zers are quick to read labels on coffee packaging before they spend their hard-earned money. Catch-words like all-natural, low-calorie, organic, vitamin-enhanced, among others, are what grabs this generation’s interest. There’s pressure on coffee shops to stock clearly-labelled healthy choices on their shelves. 

Cold brew, a hot trend

Over the past few years, chilled beverages, and we’re talking iced coffee, have become a big hit with the current generation, who are driving sales for great quality, specialty coffee concoctions. According to a research conducted by Millennial Marketing, it was established that: 

  • Millennials consume twice as much iced coffee as compared to Generation X.
  • Millennials have been instrumental in bumping up the popularity of cold brew sales, resulting in exponential revenue. 
  • Most millennials prefer an iced latte over other variants.

It is important to note that the demand for chilled gourmet coffee products has also stoked the trend for cold brew coffee, among millennials and Gen Zers. Cold brew, which is not necessarily a standard cup of coffee, is a lot cooler and is extracted through a slower extraction method (typically 24 to 48 hours) that helps make the bean flavors more potent, while minimizing the bitter bite and acidic jolt that is usually associated with a regular cup of coffee. It helps take the coffee to another level, from a staple to an artisan or craft beverage that is in conjunction with the flavor profiles millennials want. It is also about higher-quality ingredients and flavor experiences.

Coffee boom in India

If you draw your attention to Indian coffee globally, the quality of Indian coffee has a darker share, which is not appreciated enough. In fact, most of us aren’t even aware that India is the sixth largest coffee exporter worldwide. A brand-new wave of cafes and coffee retailers are not only restricting themselves to roasting and serving quality coffee but are committed to providing customers the option to choose their beans and brew them through various techniques. In fact, a number of them are taking things up a notch by organizing coffee-centered events. Therefore, it’s safe to say that Indian coffee culture has not only fueled conversations about the brew, but has become the center of the conversation itself. 

 

 

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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