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Global Indian entrepreneur Uppma Virdi
Global IndianstoryUppma Virdi: The 30-year-old Indian-origin lawyer who made Australia fall in love with chai 
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Uppma Virdi: The 30-year-old Indian-origin lawyer who made Australia fall in love with chai 

Written by: Global Indian

(November 3, 2021) Who would have thought that a cup of tea could propel a 20-something Indian Australian into the country’s big league? But that’s exactly what happened with Uppma Virdi, a Sydney-based lawyer, who shot to fame with her venture Chai Walli. So much so, that in 2016 Virdi was selected as Businesswoman of the Year at the 2016 Indian Australian Business and Community Awards (IABCA).  

Quite the accidental entrepreneur, Virdi chanced upon the idea for Chai Walli when she was working as a commercial lawyer. Despite a full-fledged legal career ahead of her, advising some of the fastest growing tech startups and a growing portfolio of employment, IP, and commercial clients, this Global Indian decided to set up a new venture on the side. She founded Chai Walli, a tea business focused on introducing to Australia authentic Indian and Ayurvedic teas. The venture took off and soon Virdi was included in the Forbes 30 Under 30 list.  

Check out my latest article: Chai Walli Winner of the Micro Business of the Year Award 2021 at the IABCA Gala Night! https://t.co/iF70QBdGpw.

— Uppma Virdi (@UppmaV) May 18, 2021

The girl from Chandigarh 

Born in Chandigarh in 1990, Virdi was raised in Melbourne where her family moved when she was one-year-old. She did her Bachelors of Law and Commerce from Deakin University and a Graduate Diploma of Legal Practice from The College of Law. Throughout her student years, Virdi worked actively; sometimes as a customer sales representative and sometimes as a seasonal clerk. She also worked as a paralegal towards workers compensation and also completed her secondment with Toyota Motors in Australia.  

Through it all, her love for tea remained a constant. Always the go-to person to make tea for family gatherings and friends, she once made as many as a thousand cups of tea during her brother’s wedding. In an interview with SBS she said, “In the Indian culture people come together through tea. Whether it’s a happy occasion or a difficult moment, tea is all pervasive. I tried, but couldn’t find many good tea places in Australia.” 

Global Indian entrepreneur Uppma Virdi

Brewing mantra 

Virdi launched Chai Walli in 2014 while still doing her day job at a law firm. Her introduction to tea, she says, was courtesy her grandfather, who was an Ayurvedic doctor. He was the one who taught her how to make a cup of good herbal tea. It was these lessons that she channeled into her startup and began offering Australians a good cup of chai. Her chai business began as a side project while she continued in her day job as a lawyer. She would spend evenings and the weekends blending chai with a pestle, which she would then take to the markets to brew fresh masala chai for the customers. Her tea began gaining popularity and soon Chai Walli was a phenomenon in its own right.  

Initially though, her family had quite a few misgivings about this lawyer plunging headlong into the chai business. “My parents were against my decision. They wondered why I wanted to be a tea-seller of all things. That’s when I had to convince them that chaiwallas too can do something worthwhile,” she said in an interview. 

Road to success 

In a country where coffee was the norm, Virdi made inroads with her steaming cups of Indian chai and its various variants. She began her journey of popularising tea with seminars on The Art of Chai with the aim to educate Australians on the nutritive benefits of Ayurvedic tea. Her workshops did the rounds of social media and she began selling her tea in small stores in Australian markets. She tied up with poor tea farmers in India and imported their produce to Australia. For Virdi, this was an opportunity to familiarise Australians with Indian culture and what it meant to be a first-generation Indian migrant. 

Today, Virdi’s online store sells a variety of teas and related products such as candles, pots, kettles, strainers and tea flavoured goodies. The original Chai Walli blend is made with 11 fresh spices, with the warm and cool spices being tempered as per the season to enhance the chai experience. Her workshops where she coaches people on how to brew the perfect cup of chai is quite the rage with tea enthusiasts.  

Global Indian entrepreneur Uppma Virdi

Chai Walli won the best chai award at the Royal Hobart Fine Food Awards in 2017 and was the finalist at the Best Health Food and Beverage Awards. In all, the brand offers 15 Ayurvedic blends and teas with the tea being sourced from organic farms in India. For now, the lawyer-turned-entrepreneur, who was featured in Forbes 30 Under 30 is on a mission: to rid the world of bad chai. 

 

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  • Ayurvedic tea
  • Businesswoman of the Year
  • Chai Walli
  • Deakin University
  • Forbes 30 Under 30
  • Global Indian
  • Indian Australian Business and Community Awards
  • Indian Australian entrepreneur
  • Indian Australian lawyer
  • lawyer-turned-entrepreneur
  • The College of Law
  • Uppma Virdi

Published on 03, Nov 2021

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Rajeeb Dey: The British-Indian entrepreneur who became the WEF’s youngest Young Global Leader 

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[embed]https://twitter.com/rajdey/status/1447861833268879360?s=20[/embed]

Starting young 

Born in December 1985, Dey graduated with first class honours from Jesus College, University of Oxford, where he studied Economics and Management. Incidentally, Dey launched his first venture Student Voice at age 17 as a first-year student at Oxford, for he felt that the voices of students between the ages of 11 and 19 weren’t heard. In his second year, he became the president of Oxford Entrepreneurs Society, a student society for entrepreneurs on campus. He went on to become its longest-serving president; it was around this time that he saw the opportunity for a new organisation that could bridge the gap between startups and interns. As president, Dey would receive a large number of requests from startups wanting to access his talent pool. That is when he came up with the idea of creating a simple listing page to match students and startups. This eventually grew to become Enternships, a thriving business in the UK today.  

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Global Indian Rajeeb Dey

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The need to upskill

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Global Indian Rajeeb Dey

On an entrepreneurial roll

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n to create solutions that will help reduce the dropout rates in India’s schools. His work, got him noticed and the 38-year-old was featured in Fortune’s 40 Under 40 list this year.  

[embed]https://twitter.com/DoRA_IITK/status/1400290649266552833?s=20[/embed]

Agarwal’s mission has been to reduce dropout rates in schools. In an interview with The Week, he said,  

"The dropout rates widen as we go from grade 1 to grade 8. Our focus is to reduce the gap in the early stage."    

According to Agarwal, a leading reason for the high dropout rates in India’s government schools is the learning gap that widens as the grade progresses. Class Saathi offers teachers special features to identify and reduce these gaps.  

Journey to the top 

According to his LinkedIn page, Agarwal knows the value of good education. 

“I come from a small village in India which had no good schools. From there, I went on to study in the best of schools across 3 countries. That led me to believe that education is a great equalizer in life and that technology can help improve the quality of education,” he says.

Agarwal did his B.Tech in Electronics and Electrical Engineering from IIT-Kanpur before moving to Seoul for his Masters at Seoul National University as a Samsung GSP Scholar. Upon his graduation, he joined Samsung Electronics in South Korea and worked there for over three years.  

His thirst for knowledge though drove him to aspire higher. In 2010, Agarwal became the first international employee to be sponsored by Samsung for an overseas MBA and studied at Harvard Business School. This was followed by four more years at Samsung in South Korea: first as advisor to the CTO and then as Creative Leader at Tag+.  

[caption id="attachment_7090" align="aligncenter" width="650"]That is where Pankaj Agarwal’s TagHive stepped in with its app Class Saathi which works equally well in classrooms with and without computers. Pankaj Agarwal[/caption]

Entrepreneurial journey 

All along though, Agarwal knew he wanted to do something to give back to his country; especially in the education space. So, in April 2017 he quit his cushy job to dive headlong into entrepreneurship and founded TagHive, a South Korea-headquartered company that was seed funded by Samsung Ventures. Under TagHive, Agarwal launched Class Saathi, a learning solution tailor made for India. Requiring no electricity, internet connectivity, low maintenance and low cost, it is perfect for classrooms across the country; especially in rural India where the digital divide is a glaring chasm of uncertainty.  

[embed]https://www.youtube.com/watch?v=7PxgJBMq7Po[/embed]

Based on the concept of quizzes, Class Saathi provides students with clickers which connect via Bluetooth with the teacher’s smartphone. The startup also ran a pilot project in Uttar Pradesh which found that attendance and learning outcomes of students had gone up significantly within a month. This led the UP government to invite TagHive to deploy its solutions across 200 schools, followed by a project for the Madhya Pradesh government covering 2,000 schools. Agarwal told The Week,  

"Class Saathi is a lens that lets us now see things that were not possible earlier. It gives schools and governments tangible data to evaluate and assess the educational system." 

When the pandemic struck last year and schools across the country were forced to shut down, Class Saathi began to focus on its at-home learning app with content for Math and Science tailored for classes VI-X based on the NCERT syllabus. The self-learning app can be used by students at home for self-evaluation and to gauge the learning process.  

According to data by UNESCO, 1.2 billion children are out of school globally due to the pandemic and the unprecedented toll it has been taking on our education system. This is where an edtech solution such as Class Saathi steps in to ensure that students continue to be able to access education and Agarwal’s unique perspective has been helping the startup offer India unique solutions.

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Deepinder Goyal: The resilient entrepreneur ever hungry for bigger challenges

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/strong>, the laurels keep pouring in.

Pankaj Chaddha, the co-founder of Zomato, tweeted, “Congrats @deepigoyal & the entire @zomato team! The IPO is a huge validation of the value created through the years and is a landmark event for the start-up ecosystem. Feeling extremely lucky to have been a part of the journey. Keep showing the way! #ZomatoIPO”

Congrats @deepigoyal & the entire @zomato team! The IPO is a huge validation of the value created through the years, and is a landmark event for the start-up ecosystem.

Feeling extremely lucky to have been a part of the journey. Keep showing the way! #ZomatoIPO

— Pankaj Chaddah (@pankajchaddah) July 14, 2021

How it started. How it’s going @zomato @deepigoyal pic.twitter.com/zcNou498UN

— Sanjeev Bikhchandani (@sbikh) July 14, 2021

The humble beginnings

It was while ordering a pizza from his room at IIT-Delhi that an idea of starting a food delivery company struck Goyal. However, it fizzled out soon, and Goyal ventured into the corporate world with Bain & Company. It was here that the idea regerminated when he saw a sea of crowd struggling to place the order at the canteen during mealtimes. With the help from his colleague Pankaj Chaddah, who was also Goyal's junior at IIT-Delhi, the two came up with a creative solution for saving time spent while ordering food. That was the beginning of Foodiebay.com. Scanning the office canteen's menu and those from neighboring restaurants made Foodiebay.com an instant hit at Bain.

With the revenue trickling in, Goyal and Chaddah decided to turn their side hustle into a proper business. They quit Bain in 2009 and decided to start their own company.

The positive response encouraged Foodiebay.com to extend its wings to other metropolitan like Mumbai, Kolkata, Pune, and Bengaluru, and in one year, they listed over 8000 restaurants.

The game-changing e-mail

Foodiebay.com was doing well for a start-up, but little did Goyal know that an e-mail from a fan would change their lives forever. It was Sanjeev Bikhchandani, the founder of naukri.com and Info Edge, who reached out to Goyal telling him that he would like to invest in Foodiebay.com. The two signed the deal within few days of the email. Info Edge invested $1 million in 2010 in Foodiebay.com.

How Foodiebay became Zomato

With a million-dollar invested in Foodiebay.com, Goyal decided to change the name to Zomato. The entrepreneur soon realized that there was 'ebay in his brand, and in his words, "one should not build a business on a name which has 5% chance of getting screwed in the future."

Soon Zomato was introduced to the world with a massive marketing and rebranding exercise.

"We decided to keep the idea of food at the center but choose a name that is timeless and encompassing. We decided on the name Zomato. Zomato’s got a zing to it and is originally a play on the word Tomato. Zomato is not restricted to food either," Deepinder Goyal wrote in his blog in 2010.

The Global Indian brand

In two years of the start-up, Zomato went international by launching its service in Dubai and Singapore. The same year, Zomato went social with its new tools asking its 2.5 million active monthly users to review restaurants and share their love for food.

In 2013, Sanjeev Bikhchandani pitched Zomato to venture capital giants Sequoia, and in no time, they jointly invested $37 million in the food delivery company, which then had 600 employees and its existence in 11 countries.

With an appetite for global expansion, Zomato acquired New Zealand's MenuMania, Czech Republic's Lunchtime, Poland's Gastronauci, and America's UrbanSpoon. With its US launch, the food aggregator brand entered the coveted unicorn club with a $50 million fundraiser from Vy Capital and Info Edge.

Trouble in paradise

The food delivery giant started facing trouble in its paradise in 2015 when it had to lay off 300 employees. It even made an exit from 14 countries it was in and reduced its cash burn from $9 million to $1.6 million.

Zomato vs Swiggy

It was towards the end of 2018 that Zomato started to feel the heat from its competitor Swiggy, that was making a big wave in online delivery food. But Goyal wasn't ready to bow down to competition yet and introduced strict timelines for food delivery in 2015. And within one year, Zomato hit 1 million orders.

In 2018, Zomato felt a huge blow when Pankaj Chaddah, the co-founder, quit the company without any explanation. This was also the beginning of restaurants' cold relationship with Zomato. So much so that a Log Out campaign was launched by the restaurants alleging high commissions. However, Zomato had a different story to tell and called the restaurants its partners.

It was in January 2020 that Zomato bite into its competition when it bought Uber Eats in a $350 acquisition.

And now Zomato has come knocking on the people’s doors for delivering its shares. How well would Zomato do as a public company? The whole of India’s startup ecosystem would be watching.

Editor's Take

Deepinder Goyal revolutionized the food industry with Zomato. He literally brought every restaurant to our doorstep with just a swipe on the phone.: A feat that wasn't achieved in the food business until 2008. Zomato’s rise from a bootstrapped venture to a company that is raising a record amount through its IPO augurs well for the Indian startup ecosystem. For the first time, a new-age Indian internet venture - typically not exposed to public scrutiny – will be dissected and analyzed. This will also be a test of whether India’s equity markets are ready to accept fast-growing, but loss-making companies. The Zomato IPO will be a testbed for Indian startups.

RELATED READ: Meet Rahul Garg, the man behind India’s first hinterland unicorn

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CONGLOMERATES: The Indian behind much of Oman’s infrastructure

(Our Contributor, May 6)  Entrepreneur-turned-industrialist-turned-philanthropist Dr P Mohamed Ali hardly needs an introduction. Almost 50 years since he set up Galfar, the engineering firm, in Oman, Dr Ali’s business has spread across countries. But at the core of the conglomerate – with deep interest in construction, manufacturing, hospitality, real estate, education et al − is what Dr Ali says, “creating value”.  With this vision, Dr Ali began working on a foundation that could inspire youths not only in Oman but also in his hometown Thalikulam in Thrissur, and in Kerala to pursue their dreams. Established in 1988, PM Foundation has been supporting hundreds of economically weaker yet meritorious students across the country through fellowships, scholarships and cash awards. Years before the government came up with educational loan, the foundation began doling out interest-free financial assistance to students. It has also facilitated tuition for civil services and other competitive exams in engineering, medical, chartered accountancy among others.   Before leaving India for Dubai, Dr Ali worked with General Reserve Engineering Force, under the Ministry of Defence of Mizohill, now renamed as Mizoram, for three years. Unlike most of the people of his generation, Dr Ali wanted to do something on his

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Before leaving India for Dubai, Dr Ali worked with General Reserve Engineering Force, under the Ministry of Defence of Mizohill, now renamed as Mizoram, for three years. Unlike most of the people of his generation, Dr Ali wanted to do something on his own, and with that dream of entrepreneurship, he set foot in Dubai. 

In an interview, Dr Ali, the first recipient of Pravasi Bharatiya Samman of the Government of India, said that he had sought the ethos of India to attain a global height through his initiative of PM International. While on one hand, Galfar constructed roads and modern buildings in an arid land of Oman to reshape its infrastructure, on the other his endeavours back home in India through MFAR created thousands of job opportunities in a wide spectrum from technology park to five-star hotels. In the process, the visionary could come up with India’s first producer of activated carbon and universities and schools, as well.  

In early 2001, almost 30 years after Dr Ali began his journey as an entrepreneur, realized the need for empowering youths with proper education to remain relevant in the new millennium. With some like-minded people, he initiated the foundation stone of non-profit trust, Social Advancement Foundation of India (SAFI). It gave birth to SAFI Institute of Advanced Study (SIAS) in Vazhayur near Kozhikode in 2005 with Dr Ali as the current chairman (emeritus) of the board. This institute, in its undergraduate, postgraduate and research courses, reflects the vision of Dr Ali, who feels brilliance in studies can make a person excel in the work life too. If PM Foundation helps students aspire to be global Indian, SIAS takes care of them to turn the thoughts into action for a fruitful future.  

Looking at the healthcare infrastructure in Kerala, Dr Ali – arguably the 12th richest Indian now – initiated medical assistance through PM Foundation and partner NGOs who would take care of the needy patients. At heart, Dr Ali is still the modest Indian who dreamed big and did bigger. “If you are fearless and honest in your action, you can conquer the world. You can do it with the attitude to gratitude, the principle of giving back to the society,” signs off Dr Ali.  

Reading Time: 5 mins

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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