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Indian entrepreneur Divyank Turakhia
Global IndianstoryDivyank Turakhia: The young Mumbaikar who went on to become India’s top billionaire entrepreneur 
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Divyank Turakhia: The young Mumbaikar who went on to become India’s top billionaire entrepreneur 

Written by: Global Indian

(October 22, 2021) He was all of 14, when Divyank Turakhia began consulting with large companies. It had all begun when someone at NASSCOM called him in to fix their internet problem. His first million came when he was 16-years-old from a company he co-founded with his brother, Bhavin, after the duo took a loan of ₹25,000 from their father. Today, this 39-year-old founder of ad-tech platform Media.net is India’s richest under-40 billionaire with a net worth of ₹12,500 crore ($1.7 billion) according to the recently released IIFL Wealth Hurun India 40 & Under Self-Made Rich List.  

Divyank, who has built several successful businesses and made stunning exits on many of them, certainly has a penchant for identifying and working towards the right opportunities. He sold the six-year-old Media.net to a consortium of Chinese investors in 2016 for a whopping $900 million. This shot the brothers’ net worth to $1.3 billion, who have been creating an array of businesses that include web hosting, cloud infrastructure, voice and messaging services, and digital payments with offices in Dubai, Los Angeles, New York, Zurich, and Beijing. However, for this typically middle-class Mumbai lad this path to success is peppered with hard work and some seriously smart business acumen. 

Indian entrepreneur Divyank Turakhia

Bhavin and Divyank Turakhia

The Mumbai lad who took on the world 

Born in Mumbai in 1982, Divyank grew up with a chartered accountant father and a homemaker mother, who encouraged the brothers to expand their horizons through reading and a constant questioning of the status quo. For instance, while Divyank enjoyed playing video games, his father challenged him to create one himself. At the age of 13, Divyank developed a business-solution game along with a 15-year-old Bhavin. “Playing the game was educational. Creating it was an experience,” Divyank told Forbes in an interview. 

In fact, this Global Indian earned his pocket money by doing computer projects for the rich kids at his school Arya Vidya Mandir. He began freelance consulting when he was 14 and by 1998, he had founded Directi with the loan from his father. With 40 clients in his portfolio, he paid his father back within the first month. He said, “When we were kids, we thought we could achieve anything. We still do.” He’d even bought the family’s first car, a Santro, by that time. By age 18, he’d bought his parents a better car: a Scorpio.  

Indian entrepreneur Divyank Turakhia

Divyank went on to do his B.Com from Narsee Monjee College of Commerce and Economics at the insistence of his mother, who wanted both him and Bhavin to at least have Bachelor’s degrees. Soon after, Divyank began setting up various businesses with his brother in the web services and payments areas. The two worked together till 2005, but soon figured that they could double their reach by working individually. 

In the big league 

In 2010, Divyank launched Media.net, which allows publishers to display ads based on the content on their sites. Talking about his success with Media.net with Mumbai Mirror, he said that persistence is the key difference between winners and losers. “Even when you have everything, you fail. But if you stop, then you have truly failed. Like with Media.net, I failed every day until one day I was successful.”  

In the meanwhile, his first venture Directi, that he’d launched with Bhavin, sold for $160 million in 2014; it was the brother’s first big exit. He told YourStory, “Whenever you build businesses, one of the important things while you are building them is (to) keep figuring out what can I do to make something bigger. One of the important things to help you figure out how to grow anything, or build anything, is first to identify your core strengths. You need to know what you are really good at, and you need to know what you suck at also.” 

Indian entrepreneur Divyank Turakhia

Divyank is also an avid aviator

For Divyank, it is not about being the first in a space but about being the one to improve the existing. “I have never been the first to do something in any business. But no successful business really is,” he told Economic Times. “Google wasn’t the first search engine. Facebook wasn’t the first social network. Being the first mover is so often a disadvantage. The cost of things may be higher than that for the fifth or sixth one doing it.” 

Media.net in the meanwhile focused most of its operations overseas, with 90% of its revenue coming from the US, 5% from the UK and Canada, and 5% from the rest of the world. It had become a leading player in the global advertising-technology sector. By 2016, Divyank sold the company to a Chinese consortium, which is when Bhavin stepped in to help him negotiate the deal so Divyank could focus on running the company. The duo had seven offers on the table and they took their time to choose the best deal. In the end they made a whopping $900 million in an all-cash transaction that shot them into the billionaires’ league. Divyank, continued as Media.net’s CEO even after the sale.  

The world is his oyster 

By this time, Divyank had also shifted base to Dubai from where he now divides his time between his homes in Los Angeles, Mumbai and wherever else he has operations. Quite the car enthusiast, he owns a fleet of luxury vehicles including a Ferrari 458 Spider, a Rolls Royce Phantom, an Audi A8, a Mercedes S-Class and a DC modified Innova.  

Throughout his entrepreneurial journey, Divyank has shied away from external investors; he did once seek investment, but later bought back the stake. He and Bhavin have an agreement on how they share the revenues and ownership of their various businesses. “In my mind and in Bhavin’s mind, we both own everything and we both have access to everything,” said Divyank to Forbes. “When you own the beach, why would you be splitting the sand?” 

The accolades and recognition have been pouring in too. He first entered the Forbes list of India’s 100 Richest People in 2016 and has steadily worked his way up ever since. By 2017 he was 27th on the Global 40 Under 40 Self-made Rich List, and was also declared the Youngest Indian Billionaire for three consecutive years from 2016-2018. This year, he topped the IIFL Wealth Hurun India 40 & Under Self-Made Rich List and has no plans of stopping any time soon. He’s got businesses to build and that’s where he’s currently focusing his energies. 

Follow Divyank on LinkedIn. 

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  • Arya Vidya Mandir
  • Bhavin Turakhia
  • Directi
  • Divyank Turakhia
  • Forbes list of India’s 100 Richest People
  • Global 40 Under 40 Self-made Rich List
  • Global Indian
  • IIFL Wealth Hurun India 40 & Under Self-Made Rich List
  • India's richest under-40 billionaire
  • India's youngest billionaire
  • Media.net
  • Narsee Monjee College of Commerce and Economics

Published on 22, Oct 2021

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Deepinder Goyal: The resilient entrepreneur ever hungry for bigger challenges

(July 16, 2021; 6:55 pm) What began as an intranet website has now turned into one of the biggest food delivery companies in the country. Zomato, a brand that became a billion-dollar empire in just a decade, has now hit another jackpot with its ₹9,375 crore Initial Public Offering (IPO). Such has been the craze that its IPO subscribed nearly five times on the second day of its issue. A feat not many companies have attained. And, the lion’s share of credit goes to its founder Deepinder Goyal. At the Zomato office pic.twitter.com/0hzeZD9M9g — Sanjeev Bikhchandani (@sbikh) July 14, 2021 Ever since the record-breaking debut at IPO, Goyal has been at the receiving end of immense support and cheer from other entrepreneurs. From co-founder Pankaj Chaddah and Info Edge’s Sanjeev Bikhchandani and Paytm’s Vijay Shekhar Sharma, the laurels keep pouring in. Pankaj Chaddha, the co-founder of Zomato, tweeted, “Congrats @deepigoyal & the entire @zomato team! The IPO is a huge validation of the value created through the years and is a landmark event for the start-up ecosystem. Feeling extremely lucky to have been a part of the journey. Keep showing the way! #ZomatoIPO” Congrats @deepigoyal & the entire @zomato team!

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/strong>, the laurels keep pouring in.

Pankaj Chaddha, the co-founder of Zomato, tweeted, “Congrats @deepigoyal & the entire @zomato team! The IPO is a huge validation of the value created through the years and is a landmark event for the start-up ecosystem. Feeling extremely lucky to have been a part of the journey. Keep showing the way! #ZomatoIPO”

Congrats @deepigoyal & the entire @zomato team! The IPO is a huge validation of the value created through the years, and is a landmark event for the start-up ecosystem.

Feeling extremely lucky to have been a part of the journey. Keep showing the way! #ZomatoIPO

— Pankaj Chaddah (@pankajchaddah) July 14, 2021

How it started. How it’s going @zomato @deepigoyal pic.twitter.com/zcNou498UN

— Sanjeev Bikhchandani (@sbikh) July 14, 2021

The humble beginnings

It was while ordering a pizza from his room at IIT-Delhi that an idea of starting a food delivery company struck Goyal. However, it fizzled out soon, and Goyal ventured into the corporate world with Bain & Company. It was here that the idea regerminated when he saw a sea of crowd struggling to place the order at the canteen during mealtimes. With the help from his colleague Pankaj Chaddah, who was also Goyal's junior at IIT-Delhi, the two came up with a creative solution for saving time spent while ordering food. That was the beginning of Foodiebay.com. Scanning the office canteen's menu and those from neighboring restaurants made Foodiebay.com an instant hit at Bain.

With the revenue trickling in, Goyal and Chaddah decided to turn their side hustle into a proper business. They quit Bain in 2009 and decided to start their own company.

The positive response encouraged Foodiebay.com to extend its wings to other metropolitan like Mumbai, Kolkata, Pune, and Bengaluru, and in one year, they listed over 8000 restaurants.

The game-changing e-mail

Foodiebay.com was doing well for a start-up, but little did Goyal know that an e-mail from a fan would change their lives forever. It was Sanjeev Bikhchandani, the founder of naukri.com and Info Edge, who reached out to Goyal telling him that he would like to invest in Foodiebay.com. The two signed the deal within few days of the email. Info Edge invested $1 million in 2010 in Foodiebay.com.

How Foodiebay became Zomato

With a million-dollar invested in Foodiebay.com, Goyal decided to change the name to Zomato. The entrepreneur soon realized that there was 'ebay in his brand, and in his words, "one should not build a business on a name which has 5% chance of getting screwed in the future."

Soon Zomato was introduced to the world with a massive marketing and rebranding exercise.

"We decided to keep the idea of food at the center but choose a name that is timeless and encompassing. We decided on the name Zomato. Zomato’s got a zing to it and is originally a play on the word Tomato. Zomato is not restricted to food either," Deepinder Goyal wrote in his blog in 2010.

The Global Indian brand

In two years of the start-up, Zomato went international by launching its service in Dubai and Singapore. The same year, Zomato went social with its new tools asking its 2.5 million active monthly users to review restaurants and share their love for food.

In 2013, Sanjeev Bikhchandani pitched Zomato to venture capital giants Sequoia, and in no time, they jointly invested $37 million in the food delivery company, which then had 600 employees and its existence in 11 countries.

With an appetite for global expansion, Zomato acquired New Zealand's MenuMania, Czech Republic's Lunchtime, Poland's Gastronauci, and America's UrbanSpoon. With its US launch, the food aggregator brand entered the coveted unicorn club with a $50 million fundraiser from Vy Capital and Info Edge.

Trouble in paradise

The food delivery giant started facing trouble in its paradise in 2015 when it had to lay off 300 employees. It even made an exit from 14 countries it was in and reduced its cash burn from $9 million to $1.6 million.

Zomato vs Swiggy

It was towards the end of 2018 that Zomato started to feel the heat from its competitor Swiggy, that was making a big wave in online delivery food. But Goyal wasn't ready to bow down to competition yet and introduced strict timelines for food delivery in 2015. And within one year, Zomato hit 1 million orders.

In 2018, Zomato felt a huge blow when Pankaj Chaddah, the co-founder, quit the company without any explanation. This was also the beginning of restaurants' cold relationship with Zomato. So much so that a Log Out campaign was launched by the restaurants alleging high commissions. However, Zomato had a different story to tell and called the restaurants its partners.

It was in January 2020 that Zomato bite into its competition when it bought Uber Eats in a $350 acquisition.

And now Zomato has come knocking on the people’s doors for delivering its shares. How well would Zomato do as a public company? The whole of India’s startup ecosystem would be watching.

Editor's Take

Deepinder Goyal revolutionized the food industry with Zomato. He literally brought every restaurant to our doorstep with just a swipe on the phone.: A feat that wasn't achieved in the food business until 2008. Zomato’s rise from a bootstrapped venture to a company that is raising a record amount through its IPO augurs well for the Indian startup ecosystem. For the first time, a new-age Indian internet venture - typically not exposed to public scrutiny – will be dissected and analyzed. This will also be a test of whether India’s equity markets are ready to accept fast-growing, but loss-making companies. The Zomato IPO will be a testbed for Indian startups.

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n to create solutions that will help reduce the dropout rates in India’s schools. His work, got him noticed and the 38-year-old was featured in Fortune’s 40 Under 40 list this year.  

[embed]https://twitter.com/DoRA_IITK/status/1400290649266552833?s=20[/embed]

Agarwal’s mission has been to reduce dropout rates in schools. In an interview with The Week, he said,  

"The dropout rates widen as we go from grade 1 to grade 8. Our focus is to reduce the gap in the early stage."    

According to Agarwal, a leading reason for the high dropout rates in India’s government schools is the learning gap that widens as the grade progresses. Class Saathi offers teachers special features to identify and reduce these gaps.  

Journey to the top 

According to his LinkedIn page, Agarwal knows the value of good education. 

“I come from a small village in India which had no good schools. From there, I went on to study in the best of schools across 3 countries. That led me to believe that education is a great equalizer in life and that technology can help improve the quality of education,” he says.

Agarwal did his B.Tech in Electronics and Electrical Engineering from IIT-Kanpur before moving to Seoul for his Masters at Seoul National University as a Samsung GSP Scholar. Upon his graduation, he joined Samsung Electronics in South Korea and worked there for over three years.  

His thirst for knowledge though drove him to aspire higher. In 2010, Agarwal became the first international employee to be sponsored by Samsung for an overseas MBA and studied at Harvard Business School. This was followed by four more years at Samsung in South Korea: first as advisor to the CTO and then as Creative Leader at Tag+.  

[caption id="attachment_7090" align="aligncenter" width="650"]That is where Pankaj Agarwal’s TagHive stepped in with its app Class Saathi which works equally well in classrooms with and without computers. Pankaj Agarwal[/caption]

Entrepreneurial journey 

All along though, Agarwal knew he wanted to do something to give back to his country; especially in the education space. So, in April 2017 he quit his cushy job to dive headlong into entrepreneurship and founded TagHive, a South Korea-headquartered company that was seed funded by Samsung Ventures. Under TagHive, Agarwal launched Class Saathi, a learning solution tailor made for India. Requiring no electricity, internet connectivity, low maintenance and low cost, it is perfect for classrooms across the country; especially in rural India where the digital divide is a glaring chasm of uncertainty.  

[embed]https://www.youtube.com/watch?v=7PxgJBMq7Po[/embed]

Based on the concept of quizzes, Class Saathi provides students with clickers which connect via Bluetooth with the teacher’s smartphone. The startup also ran a pilot project in Uttar Pradesh which found that attendance and learning outcomes of students had gone up significantly within a month. This led the UP government to invite TagHive to deploy its solutions across 200 schools, followed by a project for the Madhya Pradesh government covering 2,000 schools. Agarwal told The Week,  

"Class Saathi is a lens that lets us now see things that were not possible earlier. It gives schools and governments tangible data to evaluate and assess the educational system." 

When the pandemic struck last year and schools across the country were forced to shut down, Class Saathi began to focus on its at-home learning app with content for Math and Science tailored for classes VI-X based on the NCERT syllabus. The self-learning app can be used by students at home for self-evaluation and to gauge the learning process.  

According to data by UNESCO, 1.2 billion children are out of school globally due to the pandemic and the unprecedented toll it has been taking on our education system. This is where an edtech solution such as Class Saathi steps in to ensure that students continue to be able to access education and Agarwal’s unique perspective has been helping the startup offer India unique solutions.

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target="_blank" rel="noopener">Global Indian. Incidentally, Prabhdeep Singh also featured in the Forbes 30 Under 30 list.  

The other founders are Antoine Poirson, COO, and Jose Leon who is the CTO of StanPlus. 

Indian entrepreneur Prabhdeep Singh

Meteoric rise 

Within a short period, StanPlus has become India's largest ambulance dispatch service with a strong network in Hyderabad, where it has its base. Red Ambulance today represents quick response, fast transport, top-of-the-line medical equipment and quality paramedics wherever they operate. "We are operating in Hyderabad, Bengaluru, Raipur, Coimbatore and Bhubaneswar at the moment with our own ambulances; these will soon be expanded to Mumbai, Chennai, Delhi, Kolkata and Pune. We operate pan India with our aggregate network," says Prabhdeep, who grew up in Chandigarh and studied at Narsee Monjee Institute of Management Studies before moving to France for his MBA. 

A single toll-free number for all geographies has made it the go-to emergency ambulance service in Hyderabad, Bengaluru and several other cities. 

In the last five years, the organization has already gone through the rigmarole that any startup would face — funding, technology adoption issues, finding quality personnel, on boarding hiccups and the Covid-19 pandemic, but it has come out on top, thanks to its innovative platform, doggedness of its founders and the belief that the platform is built to succeed. "As any other startup, we had our challenges. We went through a death valley curve as well. But we always kept an open mind. We believed in the vision and skills of the experienced founding team, and scope of the market. There is a huge gap that needs to be filled between existing and potential quality emergency care in India, StanPlus passionately works towards that every day," says Prabhdeep. 

[embed]https://twitter.com/singhofstanplus/status/1434471001669058569?s=20[/embed]

The potential it holds 

Prabhdeep Singh says that investors in the startup are excited about how far it has come. "We have had an amazing experience with our investors, which includes people who are on our board and those who've joined us on the journey. Their feedback, inputs and guidance are invaluable," he says. 

At StanPlus, they put a premium on understanding the needs of the people, fast roll-out of plans and scaling up. With this strategy, StanPlus is going pan-India with plans to add 3,000 ambulances with advance life support (ALS) system in three years across 30 cities with a cumulative investment of around ₹900 crore. StanPlus is a family 600 employees and the team is growing everyday as it expands operations across the country. "We hire trained paramedics, who are then again trained on our own ALS ambulances to ensure quality service. However, in future, we want to start our own training academy," Prabhdeep says. 

It is not content with operations on the ground alone. The Red Ambulance service of StanPlus, will now foray into the air ambulance space across India. However, air ambulance services are considered expensive with no organized player in the space. But StanPlus seems to have a plan in place. 

Indian entrepreneur Prabhdeep Singh

If anybody had any doubts about the StanPlus model's sustainability or the aggressive nature with which it has been expanding, its work during Covid melted away those thoughts. While most of the country came to a halt during the both waves of the pandemic in 2020 and 2021, it was probably the busiest time for Prabhdeep Singh and his team, meeting the challenge head-on came. And they came out with flying colors. "The biggest challenge was when our own employees were covid infected. As a healthcare company operating in emergency response, we had a responsibility to enable our healthcare system to cope better. There was a 10x increase in our demand for our services, but the supply of quality ambulances was short. The oxygen shortage impacted us. All of this also increased the cost of operations. We have taken responsibility for ensuring that no patient pays more than the standardized rate in the regions where we operate," recalls Prabhdeep. 

A voracious reader, Prabhdeep likes to stay grounded in reality. His collection of books provides a peek into this. "I'm reading And Then One Day - A Memoir by Naseeruddin Shah at present. I'm a proud owner of an amazing collection of books. Most of them are autobiographies, memoirs and business books. Although, I do read fiction as well," he says. 

Prabhdeep's day begins with a cup of black coffee. And he then starts with the focus on "mindfulness." "It energizes me for the day and helps me channel my thoughts." The thoughts to succeed and see StanPlus rise and rise. 

 

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Rohan Seth: The Indian American entrepreneur behind the success of Clubhouse and part of Silicon Valley’s Big Boys club 

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ay, Seth has been propelled into the big league. He’s one of the few Indian Americans helming one of Silicon Valley’s most successful startups. According to Fortune, Seth has been going nonstop since early 2020 when the coronavirus pandemic forced people to stay home and the Clubhouse service exploded in popularity. His work has gotten him noticed, and this 37-year-old Global Indian also featured in Fortune’s 40 Under 40 list.  

[embed]https://twitter.com/rohanseth/status/1415429332994969602?s=20[/embed]

Indian roots 

Born in Patna, Seth grew up in Delhi where he did his schooling. In 2002, at the age of 18, he moved to the US to do his Bachelor’s in Computer Science from Stanford University following which, he also obtained his Masters in Management Science and Engineering from the same university. As an intern at Stanford, Seth designed and built a video bookmarking tool to support distance learning and offline class interaction for Stanford Online. Using this tool, students could bookmark sections of the class video, add their notes and share them with other students or their instructor.  

Indian American entrepreneur Rohan Seth

Upon graduating from Stanford in 2006, Seth bagged his first job with Google where he was an early member of its mobile team, working on its Location product and testing concepts like Google Latitude, nearby friend alerts, and location-enabled chat status. His work at Google also included voice access to email and calendar, which probably laid the foundation for the voice-led Clubhouse. Nearly six years after he joined Google, he quit the company to plunge into entrepreneurship and launched Memry Labs in 2014. The corporate world wasn’t for him in the long run. “I have always been one of those people who really enjoyed building things,” he told The Vertical in an interview.  

Memry Labs, a social communication platform was later acquired by Opendoor, where Seth led product growth for over two years, before finally launching Clubhouse with Davidson, whom he had met through a mutual friend in 2011. While Clubhouse was a hit, according to Business Insider, Seth and Davidson had at least nine failed apps between them, including Talkshow, their first collaboration and Clubhouse’s predecessor. What made Clubhouse click was the fact that it brought access to free speech and made global power figures more accessible to audiences. 

Clubhouse also launched its Creator First accelerator program which helps aspiring creators monetize their shows. The app’s resounding success prompted other platforms to launch their own audio apps, such as Twitter’s Spaces and Spotify’s Greenroom.  

[caption id="attachment_11806" align="aligncenter" width="650"]Paul Davidson Rohan Seth co-founded Clubhouse with Paul Davidson[/caption]

Initially an iOS-only app, Clubhouse soon launched on Android as well and more than one million Indians downloaded it from Google Play. Interestingly, in India Clubhouse rooms include prayer recital groups as well as rooms dedicated to playing Antakshari.  

Giving Back 

Indian American entrepreneur Rohan Seth

Seth met his wife Jennifer Fernquist, a Canadian national, when he was at Google. The couple welcomed their daughter Lydia in 2019; Lydia was born with a rare genetic mutation called KCNQ2 that causes severe mental and physical impairments. On his Medium page Seth writes, “We were told her disease was too rare, and there was no treatment, but neither is true.” Since, Lydia has been undergoing gene-silencing treatments and Seth is now determined to fight to give her and children like her a shot at a brighter future. Seth and his wife founded Lydian Accelerator, a non-profit group, to design customized treatments for children with genetic disorders. The Accelerator’s goal is to find medical treatments that traditional pharm giants may overlook because of their rarity. Taking cues from the tech industry, Seth aims to open-source and make free genetic data, processes and protocols that are required to develop game-changing personalized treatments for children with gene mutations like Lydia.  

 

  • Follow Rohan Seth on LinkedIn and Twitter. 

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Falguni Nayar: The entrepreneur helming Nykaa, India’s only profitable unicorn to go public

(August 11, 2021; 7 pm) When Falguni Nayar launched Nykaa back in 2012, she was sure of one thing: her startup would be a destination store for all things beauty. Over the years, the e-commerce platform earned a loyal fan following and is now one of the most successful beauty stores in the country. From curating a range of beauty and wellness products to introducing some of the finest luxury beauty brands to India, launching several successful offline stores and now racing towards filing an IPO, Nykaa has come a long way. And former New York investment banker Nayar is being heralded as the game changer for the country’s women entrepreneurs.   While it may not be the first startup to go public this year, it will be groundbreaking as it is the first woman-led startup heading for an IPO and is one of the first profitable startups to be listed in the public markets. It is also one of the few startups in the country where the founder is expected to have a strong control over the company compared to other Indian startups also heading for a public listing. Nayar and her family own over 54% stake in the parent company. According to Bloomberg News, the company which filed preliminary documents for an IPO this

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ups in the country where the founder is expected to have a strong control over the company compared to other Indian startups also heading for a public listing. Nayar and her family own over 54% stake in the parent company. According to Bloomberg News, the company which filed preliminary documents for an IPO this week, could be valued at more than $4 billion.  

[caption id="attachment_7186" align="aligncenter" width="528"]When Falguni Nayar launched Nykaa back in 2012, she was sure of one thing: her startup would be a destination store for all things beauty. Falguni Nayar with her husband Sanjay and kids[/caption]

Journey to the top 

Born in Mumbai in 1973, Nayar’s father ran a ball-bearing business. She went on to graduate from Sydenham College of Commerce and Economics before doing her MBA from IIM-Ahmedabad. Nayar then landed a job at AF Ferguson & Co where she worked for eight years, before moving to London in 1994 as Head of International Business for Kotak Securities. Three years later, Nayar was heading Kotak’s international business department in New York, where she worked for four years, before moving back to Mumbai as director and head of Kotak’s Institutional Equities Business.  

In 2007, Nayar took over as the Managing Director of Kotak Investment Banking, a job that she quit four years later to dive headlong into the world of entrepreneurship.   

[caption id="attachment_7188" align="aligncenter" width="599"]When Falguni Nayar launched Nykaa back in 2012, she was sure of one thing: her startup would be a destination store for all things beauty. Nykaa signed on Jahnavi Kapoor as its brand ambassador[/caption]

Entrepreneurial journey 

When Nayar founded Nykaa, the segment was relatively new and not as popular as it is today. Until then, naysayers were of the opinion that e-commerce and beauty retail don’t work in India. However, Nayar was confident of her venture and had done her market research before testing waters. Soon, the e-commerce platform gained popularity as it began bringing luxury beauty brands to Indian shores such as Charlotte Tilbury, Farsali, Chopard, Chloe, and even top Korean skincare brands such as Laneige and Sulwhasoo. In an interview with YourStory, she said,  

“I felt that there is a lot of early-stage value creation by entrepreneurs, and yet, there are several naysayers. It was the entrepreneur’s drive and belief that intrigued me, and it was something that I wanted for myself.” 

The idea for Nykaa came about from Nayar’s observations of how in the West, entire floors of high-end stores were dedicated to beauty products. In India, however, it was usually the neighborhood variety stores that women turned to. With limited choices and poor displays, Nayar was ready to change the beauty business – her goal was to create a slick shopping experience where women could also get first-hand tips from celebrities and beauty influencers alike.  

For women by women 

[caption id="attachment_7187" align="aligncenter" width="294"]When Falguni Nayar launched Nykaa back in 2012, she was sure of one thing: her startup would be a destination store for all things beauty. Falguni Nayar and Katrina Kaif[/caption]

At the heart of the business was Nayar’s missions to help Indian women look after themselves. In an interview with The Print, she said,  

“Our message to women has been that the spotlight of her life should be on herself. You are important in your story and should feel no guilt at being center stage.” 

Nayar’s vision soon had the company grow from strength to strength and Nykaa introduced its own product line under Nykaa Cosmetics, Nykaa Naturals, Nykaa Man and Kay Beauty with Katrina Kaif. Today, the platform has close to 4,000 brands and has processed 19.5 million orders until March this year. Nayar also ensured she tapped into the power of influencers and Nykaa has a network of as many as 1,300 influencers from across the globe to help drive sales.  

[embed]https://www.youtube.com/watch?v=7XfbGPTLj-o[/embed]

What the IPO means 

According to YourStory, women-led businesses usually find less funding when compared to those led by men with the former raising only 5% of the total funding between 2018 to 2020. Nykaa’s IPO therefore, will be a huge leg up for India’s startup ecosystem, especially for its women entrepreneurs. The success of this IPO will draw more investor attention to women-led startups and attract more women to entrepreneurship.  

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Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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