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Global IndianstoryDr Somdutta Singh: Helping entrepreneurs sell their products globally through Assiduus Global Inc
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Dr Somdutta Singh: Helping entrepreneurs sell their products globally through Assiduus Global Inc

Written by: Bindu Gopal Rao

(May 16, 2024) Dr. Somdutta Singh is revolutionising cross-border e-commerce with her firm Assiduus Global Inc. The company, which helps people sell their products globally, handles global supply chain management, market entry evaluation, inventory planning, brand protection, listing optimisation, marketplace campaigns and real-time data analytics, offering end-to-end support to businesses looking to grow. With offices in the US, UK, UAE, India and Singapore, Assiduus works with major brands like Amazon, Flipkart, PharmEasy, Nykaa and Shopee. A first-gen serial entrepreneur, ex-member Niti Aayog, angel investor and now, the founder & CEO of Assiduus Global Inc. That apart, Dr Somdutta Singh also describes herself as a “fierce digital marketer,” is an author and a TEDx speaker. Dr Singh sits down with Global Indian and looks back at her illustrious career.

Somdutta Singh is a serial entrepreneur and founder of Assiduus Global Inc

Early explorations

Growing up in Kolkata, her childhood was filled with the hustle and bustle of a family deeply rooted in the medical profession. “Both my parents are doctors. But amidst the long hours and demanding schedules of my parents, I found myself drawn to a different path. Surrounded by my father’s friends who were marketing executives and businessmen, I couldn’t help but be inspired by their freedom and work-life balance, a stark contrast to the hectic lives my parents led. Despite the expectation to follow in their footsteps, I knew early on that I wanted something different—a life of choice, exploration, and balance,” she recollects. So, she took the leap of faith becoming the first entrepreneur in her family. During her college years, she hustled through various odd jobs, from selling chocolates to learning sewing, all in pursuit of financial independence. And when the opportunity arose, she ventured to the US for higher studies, where her experiences laid the groundwork for her first venture—an ad-tech firm.

A passion for entrepreneurship

Singh admits that for her, entrepreneurship was more than just a career choice; it was a calling—a path to freedom, impact, and self-expression. “The allure of being able to chart my own course, innovate without boundaries, and make a tangible difference in the world was irresistible,” Singh says. And now, with Assiduus Global, she is on a mission to reshape the landscape of cross-border e-commerce, driven by a passion for innovation and a desire to empower D2C brands worldwide.

Unspun Group, an ad tech firm, was her first foray into entrepreneurship, offering market research and business consulting services aimed at helping clients unlock their full potential. She has also launched a group of private label D2C brands in the US, including Amplicell, Biotevia, Smart Vitamins, and many others. “And now, Assiduus Global stands as a testament to my vision of revolutionizing cross-border e-commerce through the power of AI and innovation, empowering brands to thrive in the digital marketplace,” she explains.

Empowering women in business

Dr Somdutta Singh has also been part of the Core Committee of WEP by Niti Aayog, which  she says was both an honour and a great responsibility. The platform allowed her to leverage her experience and expertise to support and empower women entrepreneurs, enabling them to realize their dreams and contribute meaningfully to the economy. Through initiatives like the Women Entrepreneurship Platform, they are not just creating opportunities, but fostering a community of collaboration and growth, paving the way for a more inclusive and dynamic entrepreneurial ecosystem, she explains.

Quiz her on what drives her and she is clear that it is the passion for innovation, the desire to make a difference, and the belief that every challenge is an opportunity in disguise. Swami Vivekananda’s words “take risks in your life. If you win, you can lead! If you lose, you can guide”, resonate deeply with her, reminding her to embrace every experience, whether it leads to success or lessons learned. “And above all, it is the opportunity to inspire and empower others on their own journey that fuels my motivation every day,” she says.

Her advice to people who want their startups to be successful is that they must embrace risk, innovate relentlessly, and prioritise resilience. “Success is not just about having a great idea, it is about having the courage to pursue it, the creativity to adapt, and the tenacity to persevere in the face of challenges,” Dr Singh explains. But perhaps most importantly, she adds, never lose sight of your vision and the impact you seek to create. Surround yourself with a supportive team, foster a culture of collaboration, and remember that failure is just a stepping stone on the path to success.

Making opportunities matter

While challenges are inevitable in the journey of entrepreneurship, she says that they are also opportunities for growth and transformati and well-being, or recognizing the inherent opportunities in every adversity, each lesson has shaped my journey in profound ways. And above all, I have come to understand the importance of being present, fully engaged in the moment, open to learning, and embracing the possibilities that lie ahead,” she adds.

In her free time, you will often find her indulging her many passions—music, golfing, and travel. For her, music soothes the soul, golf challenges the mind, and travel enriches the spirit, offering a welcome balance to the intensity of entrepreneurship and a chance to recharge and rejuvenate. “Looking ahead, my only focus and ambition or goal is to take Assiduus Global public on either NASDAQ or NYSE by 2025-26, with the dream of becoming the first woman of Asian descent to ring the bell. It is a journey filled with challenges and opportunities, but one that I embrace with passion, determination, and a relentless pursuit of excellence,” she says.

  • Follow Dr Somdutta Singh on LinkedIn and Instagram.
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  • Amazon
  • Assiduus Global Inc
  • Flipkart
  • NITI Aayog
  • Nykaa
  • PharmEasy
  • Shopee
  • south asian women entrepreneurs
  • WEP
  • women entrepreneurs
  • Women in SaaS

Published on 16, May 2024

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Polar Preet: The first woman of colour to ski solo to the South Pole

Setting out at the break of dawn (so to speak, there's no real nightfall during the Antarctic summer), enduring temperatures as low as -50°C, tackling the formidable sastrugi and battling winds up to 60 mph, Preet Chandi, or Polar Preet, as she calls herself, undertook one of the most arduous journeys in the world - the icy ski route across Antarctica.  As she planted her flag, the culmination of a 700-mile, forth day journey to the South Pole, she created history - In January 2022, 33-year-old Preet Chandi, a physiotherapist in the British Army, became the first woman of colour to ski solo across the continent of ice and snow. "I don't just want to break the glass ceiling, I want to smash it into a thousand pieces," she wrote on her website. "I was told no on so many occasions, called stubborn or rebellious because I wanted to do things that were out of the norm and push my boundaries. I want to encourage others to push their boundaries, it is amazing how much your world opens up when you start to do so." In June, the polar trekker was named in the Queen's Birthday Honours List  as a

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Member of the Order of the British Empire.

[caption id="attachment_26218" align="aligncenter" width="644"]Preet Chandi | Polar Preet | Global Indian Polar Preet on her skis and dragging her pulk in Antarctica. Photo: Instagram[/caption]

The rule-breaker

Born in Derby, England, to an immigrant couple, Preet raised many eyebrows in her conservative Sikh community when she decided to join the army. She did it anyway; she trained in physiotherapy and currently serves as a captain in the Royal Army Medical Corps. She's a seasoned ultramarathoner and had already finished the Marathon des Sables, the 156-mile race across the Sahara Desert, widely regarded as the toughest (and hottest) foot race on earth. Even so, she considers her mammoth journey across the Antarctic as her greatest feat to date.

The idea to take on the South Pole first cropped up three years prior to the expedition, although she never really considered it at the time. However, completing the Marathon des Sables boosted her morale and nudged her to push the envelope further.

It's always sunny in Antarctica - and windy too

The austral summer is the best (and the only) time to travel across the Antarctic. Don't let the term 'summer' fool you, as the warmest temperature one encounters is a 10°C, which is near the coast. Over the elevated inland, at an altitude of 9,300 ft, Preet was likely braving temperatures of -30°C. Then, there are the winds - Antarctica also has the distinction of being the windiest continent, known for its deadly katabatic winds. Wind speeds can exceed 100 km/h for days at a time, which carry drifting or blowing snow, making for whiteout conditions with very little visibility.

Preet chose the most traversed route – the 700-mile journey that begins at the Hercules Inlet, on the southwestern section of the Ronne Ice Shelf. The route begins at sea level, along the Antarctic coast but travellers must climb 9,300 feet to the polar plateau.

 

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A post shared by Preet Chandi (@polarpreet)

Even if the austral summer conditions are more tolerable than the winter, when the sea freezes over and the continent effectively doubles in size, movement is still extremely difficult. Matthieu Tordeur, the youngest person to ski across the Antarctic described it as being "like peddling your bicycle in sand." It's a precarious situation, when food and drink are limited.

Journey to the end of the earth

For Preet, the two-and-a-half-year prep period started where most journeys do these days - Google. She began from scratch, poring over stories of polar explorers. She saw them wearing thick, fur-lined jackets and bought herself one. Then, she put herself through intense training six times a week, to build strength and endurance of some of the harshest conditions on earth.

But it was funding that was her primary concern. "I would email 10-15 companies in the evenings after work, trying to get sponsors," Preet wrote in a social media post, shortly after her return. "Most wouldn't respond and when they did, they couldn't commit due to COVID." In the end, her first big sponsor came on board 10 months before the expedition.

Building strength and endurance 

Preet devised a rigorous regimen, working out six days a week to achieve the intense strength training required to navigate soft snow and haul a pulk (a small sled that carried her possessions). On November 24, 2021, when the Twin Otter aircraft dropped Preet off on the subcontinent, her pulk weighed a whopping 87 kg, which included tents made for polar conditions and the foods that are made to last and provide adequate nourishment in such demanding terrain.

As she filled out a form online, Preet realised she needed to experience Antarctic conditions beforehand and took trips to Iceland and Greenland to practice walking across glaciers and climbing ice walls.

The polar explorer's diet 

"I really wanted a Coke Zero," Polar Preet confessed to National Geographic after her return. "But to be honest, I really liked some of the dried food. I finished the cheese and salami first, even though they stay frozen out there. You just put them in your mouth and let them melt." High calorie consumption is an absolute must - it's a matter of staying alive. Preet was consuming around 5000 calories a day and "burning double that."

The journey is planned in terms of daily progress and she needed 48 days' worth of food and equipment. There were obstacles galore, more so because of delays and restrictions caused by the pandemic and the Brexit regulations.

[caption id="attachment_26224" align="aligncenter" width="754"]Preet Chandi | Polar Preet | Global Indian Living in a polar tent. Photos: @polarpreet[/caption]

 A song of ice and snow

By Day 3, the cold was beginning to bite and the harsh winds made their presence felt. "The last thing I want is anything to get blown away by the wind," she wrote on Instagram. "The tent also takes a little longer to put up and as soon as I'm in the tent it's time for my admin." Inside, her chores begin with melting ice for water to drink and cook her food and include her daily check-in-calls as well.

When the visibility was good, Preet would ski for 90-minute intervals and then take a break. On good weather days, she would ski for up to 11 hours a day, "listening to music for most of the day and just daydreaming." A week in and the extreme loneliness was being acutely felt.

Around December 14, 'Polar Preet' made it to Thiels Corner, her halfway mark. The location had a toilet, a great luxury after a month squatting in holes she dug for herself in the snow. She didn't allow herself the brief respite, though, "I didn't want to get used to that little bit of comfort of sitting on a toilet," she wrote. She did, however, treat herself to salmon pasta.

The latter half of trip brought her up against the sastrugi, as well as uphill terrain and headwind. On Day 30, in whiteout conditions, she wrote, "I had to use my arms to pull the pulk out from the deep Sastrugi areas. They can go a few meters high so when it's a whiteout and you can't see you're stepping very carefully."

[caption id="attachment_26223" align="aligncenter" width="648"]Preet Chandi | Polar Preet | Global Indian The South Pole. Photo: Instagram[/caption]

Homeward bound 

Nine days later, reporting a temperature of -45°C with heavy winds in the morning, Polar Preet announced that she was close to the end of her journey. On January 3, 2022 came her triumphant declaration: "Hello everyone, checking in from day 40. I made it to the South Pole where it's snowing. Feeling so many emotions right now. I knew nothing about the polar world three years ago and it feels so surreal to finally be here." Ten days later, she was back in Chile.

Upon her return to her home in the UK, she wrote, “It's the simple things that you miss while on an expedition. Sitting on a toilet seat, sleeping in a bed, having a coke zero... I'm still learning how capable I am and I hope I can help so many more people realise how capable they are too."

  • Follow Preet on Instagram and LinkedIn or take a look at her website

Did you know?

  • Antarctica’s average annual temperature ranges from about 10 °C on the coast to −60 °C at the highest parts of the interior.
  • In summer temperatures can exceed 10 degrees celsius near the coast but the elevated inland remains at a bone chilling average of minus thirty degrees celsius.
  • In winter, the elevated inland temperature can fall to below minus 80 degrees Celsius. Needless to say, there are no skiiers or ultramarathoners around then.
  • Antarctica is the windiest continent on Earth. It is known for Katabatic winds, created by radioactive cooling over the elevated Antarctic ice sheet, which produce very cold, dense air that flows downhill. Wind speeds can go up to 200 km/h.
  • Whiteouts are common, even in summer. They are a dangerous optical phenomenon when uniform light conditions make it impossible to distinguish shadows, landmarks or the horizon. They can make navigation difficult and distort perspective.

Want to travel to Antarctica? Here's how.

Trips range from eight days to over three weeks and you can take a cruise, go hiking, skiing, swim in the polar waters or even take a helicopter ride, depending on your level of daring and your budget. Bear in mind that even the most basic trip doesn't come cheap but it promises to be the adventure of a lifetime. The journey always involves flying out to Chile or Argentina, where Antarctic expeditions begin. Here are some things you can do:

  • Go on a cruise. The majority of Antarctic voyages depart from Ushuaia Port, Argentina, which is a three-and-a-half hour direct flight from Buenos Aires. Most of these voyages pass through the infamous Drake Passage and you may even spot wildlife like the great wandering albatross. If you want to skip the Drake Passage, you can fly out of Punta Arenas in Chile and land directly an an airstrip that's adjacent to the Antarctic Peninsula and board an expedition ship from there.
  • Ski trips: This is not for beginners but those with experience can ski through some of the most untouched, breathtakingly beautiful and advanced ski slopes in the world. Ski Antarctica by Alaska Heliski and Ice Trek specialise in Antarctic cross-country and downhill skiing.
  • Hiking: Companies like Epic Antarctica offer hiking expeditions that take you walking over the remote parts of the continent.
  • Take a helicopter trip (for a hefty price).
  • If you're feeling truly adventurous, you can take the 'Polar Plunge' and jump or cannonball into the icy polar waters.
  • Penguin safari: Take a trip to the seldom-visited South Georgia Island and revel in beaches teeming with king penguins and elephant seals. You can also pay tribute to the famous explorer Sir Ernest Shackleton.

Reading Time: 8 mins

Story
From Meerut to Melbourne: Professor Suresh Kumar Bhargava is creating a new league of scientists

(July 15, 2022) Oblivious to his nomination, Professor Suresh Bhargava was sitting in his office when he received a letter informing him that he was being conferred with the Queen’s Birthday 2022 honour - Member of the Order of Australia (AM). Though his initial reaction was that of surprise, the academician also felt extremely excited to be honoured by the Queen. "I have received numerous awards for my scientific research. However, this one was for my contribution to the betterment of my community," shares Professor Bhargava, as he connects over a call from Melbourne. "It is incredible when people recognise your contributions that created a positive difference. I was thrilled that my adopted country valued my three decades of hard work." [caption id="attachment_26910" align="aligncenter" width="536"] Professor Suresh Bhargava was conferred with the Queen’s Birthday 2022 honour - Member of the Order of Australia (AM)[/caption] A professor at esteemed Universities in six countries, the academician is a winner of several awards, including the most prestigious award in engineering, the 'CHEMECA medal'. "I am happy and honoured that I can train the next generation of scientists," shares the professor, as he talks about his 30 years in academia with Global Indian. Academically

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estigious award in engineering, the 'CHEMECA medal'. "I am happy and honoured that I can train the next generation of scientists," shares the professor, as he talks about his 30 years in academia with Global Indian.

Academically inclined

Hailing from Meerut in Uttar Pradesh, Professor Bhargava’s father worked as a station master in the Indian Railways. Growing up in a middle-class family, the young academician was keen to do better at studies. "I was a bright student and my teachers encouraged me a lot. It was one of my school teachers who first introduced me to Chemistry," share the academician.

Having discovered the world of elements and chemicals at an early age, Professor Bhargava was completely fascinated by Chemistry’s contribution to everyday life of an average man. "I realised that almost everything around us is somehow related to Chemistry. When we are very happy or sad, we tend to cry - which is nothing but a chemical reaction. Similarly, when we are stressed, it is again a chemical reaction in the brain. I am a scientist now and know much more than what I did as a young student - but Chemistry still fascinates me," he smiles.

Academician | Professor Suresh Bhargava | Global Indian

The sudden death of his father due to an accident left the family shattered. Still pursuing his master’s, the idea of leaving his studies and taking up a full-time job did cross his mind. But it was his teachers who convinced his mother to let him carry on with his studies. "They took care of all the expenses," shares the academician, who topped his university that year.

Road to the UK

Upon finishing his master's, he became a lecturer at the young age of 19. Interestingly though, the esteemed academician of today had other ambitions as a young man. "When I was a kid, I dreamt of becoming a pilot someday. I cleared the Services Selection Board (SSB) examination to join the Indian Air Force. However, my family believed that I should not join the armed forces, and so I didn't go," he reminisces.

As he started taking classes, he realised that most of his students were his age. "So rather than becoming their teacher, I decided to teach them as a friend. And I was a very popular professor," he laughs. However, his destiny was yet to reveal some interesting plans.

[caption id="attachment_26913" align="aligncenter" width="620"]Academician | Professor Suresh Bhargava | Global Indian Professor Bhargava being conferred with NRI of the Year award, 2017[/caption]

Recalling one of the happiest moments of his life, Professor Bhargava says, "It was on May 15, 1979, when I received a letter from the British Council announcing that my application to do a PhD in the UK had been approved." The British Council offered to place him under a very esteemed English scientist and former president of the Royal Society of Chemistry, Professor Eddie Abel, and pay him a handsome salary. "It felt like all my prayers were answered," shares the academician, who started his PhD programme at the University of Exeter the same year.

While most people take five years to finish their PhD, he finished his research work in just three years. "Professor Abel was very impressed with my work, which was published in various scientific journals. When it was time for me to leave for India, he asked me to stay back. However, I had a contract with the University Grant Commission, and I had to return," shares the professor.

Land Down Under

Although he returned to India and rejoined his university, he knew he was meant for greater things. "My university management also encouraged me and I left for the UK again. My mentor spoke to his peers at the Australian National University and that is how I landed in Canberra in 1983," shares the chemistry scientist.

Australia became his new home. With ground-breaking research work and 500 authored/co-authored journal articles, he made a splash in the new country. His research and scientific insights not just aided the big companies, but even helped governments solve many issues. In 1990, he joined the Royal Melbourne Institute of Technology (RMIT) and established the Centre for Advanced Materials and Industrial Chemistry (CAMIC), a state-of-the-art research centre.

[caption id="attachment_26914" align="aligncenter" width="600"]Academician | Professor Suresh Bhargava | Global Indian Professor Bhargava with S Jaishankar, Minister of External Affairs of India[/caption]

For his research, Professor Bhargava holds 12 patents, including one for gold-based metallodrug for cancer treatment. "When my mother was very ill, she only took ayurvedic medicines. One of her medicines was swarna bhasma, which is gold ash. That got me thinking about how metals affect the human body, and I started my research on how gold can be used as a medicine. We found that gold was about 200 percent better for cancer treatment than the drugs which are currently used. I am still working on the research to develop the medicine," he explains.

Living by the principle that his research should contribute to enhancing the environment, the professor also developed a nanotechnology mercury sensor to monitor the toxic smoke emission from refineries for industrial use.

In a career spanning over 30 years, Professor Bhargava has supervised more than 60 PhDs. His teaching methods don't just help his students excel in academics, but also make them industry-ready. A living bridge between India and Australia, the professor was conferred the PC Ray Chair by the Indian National Science Academy in 2014. He recently developed an award-winning PhD programme that connects laboratories of the Indian Council of Scientific & Industrial Research (CSIR) with RMIT, giving the PhD scholars in India a platform for high-quality research.

[caption id="attachment_26915" align="aligncenter" width="660"]Academician | Professor Suresh Bhargava | Global Indian Professor Bhargava with the molecular engineering group at RMIT[/caption]

"A career in academics gives you a unique platform. You meet new students every year, but at the same time, it gives you a chance to work on many research works. As a professor, I have always tried to teach my students how they can become innovators and use their research to better the lives of people and the planet itself," shares the professor, adding, "In Indian philosophy, we use the term guru for someone who helps his disciples with all-round development. I am aiming to be a guru for my students."

  • Follow Professor Suresh Bhargava on LinkedIn

Reading Time: 8 mins

Story
Unveiling the icon: Fashion maestro Rocky S redefines luxury and comfort

(June 26, 2023) Rocky S is a renowned fashion designer who has made a significant impact in the industry. With a passion for transforming fabric into art, Rocky S has dressed numerous celebrities, including Beyoncé, Priyanka Chopra Jonas, and Paris Hilton. His work has been showcased at international fashion weeks and his brand has gained recognition for its luxurious couture, bridal wear, and accessories. With meticulous attention to detail and a commitment to craftsmanship, Rocky S has established himself as one of India's top designers, captivating the fashion world with his innovative and exquisite designs. From a young age, Rocky Star found himself irresistibly drawn to the captivating allure of fashion. Whether it was observing trends, experimenting with styles, or simply appreciating the artistry behind clothing — he knew deep down that his destiny lay within the world of fashion design. He would help his friends select the perfect outfit for different events, and found he could style them flawlessly. “Even when I was in school, I was deeply captivated by the fashion world,” Rocky tells Global Indian. From Beyoncé and Paris Hilton to Priyanka Chopra Jonas, Carrie Underwood, Danielle Campbell, Kangana Ranaut and Nora Fatehi among others — Rocky S,

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Priyanka Chopra Jonas, Carrie Underwood, Danielle Campbell, Kangana Ranaut and Nora Fatehi among others — Rocky S, as he is popularly known, has styled many celebrities across the world. He has also done six international shows including London Fashion Week (2016), Milan Fashion week (autumn/winter 2016), Dubai Fashion Week (2021) and LA Fashion Week (2022).

[caption id="attachment_40672" align="aligncenter" width="573"] Rocky S[/caption]

The Mumbaikar

Born in Mumbai, Maharashtra in October 1970, a city he describes as brimming with culture and creativity, Rocky faced the loss of his father at a young age. “But my mother’s unwavering strength became a guiding light in my life,” informs Rocky, who has two elder brothers, one a chartered accountant and the other has made his mark in the realm of business construction.

Even back then, Rocky showed a deep interest in sartorial pursuits. “I still remember during holidays, my grandmother would create stunning outfits from scratch and lovingly gift them to us. I was truly captivated by the artistry of transforming a single piece of fabric into such garments,” smiles the ace designer. Alongside his passion for fashion, Rocky discovered an affinity for swimming, a sport that has influenced his life and values and remains indelible.

He went on to graduate with a bachelor’s degree in commerce, but swiftly transitioned to pursue his dreams in fashion design, enrolling at the esteemed JD Institute in Mumbai.

Brand Rocky S 

His process begins with inspiration. "It consumes a significant portion of my time," he admits, "but serves as a catalyst for my creative flow. Once I find the perfect inspirations, my sketches come to life effortlessly." This inspriation springs from the people who hace influenced him, and played role in shaping his creative vision.

Rocky’s art is shaped by his love for travel, which he says ignited a passion for exploration. During his travels, he encountered remarkable gothic and baroque designs, which became a fount of inspiration for the ace designer. “These influences, combined with my unwavering vision, propelled me to establish my own brand in 1995, with a resolute mission to create relevant and luxurious couture for the ever-evolving women of today,” recalls Rocky, who is well known for his artistic mind and penchant for invention.

 

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A post shared by Rocky Star (@rockystarofficial)

Over time, he nurtured a self-sustaining unit, housing skilled master craftsmen and artisans, who breathe life into each intricately designed piece.  “At our atelier, we prioritize the art of precision, focusing on cut, comfort, fit, and finish, resulting in exquisite haute couture, bridal wear, luxury pret-a-porter, and accessories,” says Rocky.

Rocky now ships his creations worldwide, marking a remarkable evolution from his humble beginnings. “Today, we showcase our collections in prestigious multi-designer stores while maintaining our flagship store in Mumbai—a physical manifestation of our brand's essence, inviting fashion enthusiasts to immerse themselves in our world of style and craftsmanship,” he says.

Dressing up Beyoncé 

Back in 2007, Rocky was pleasantly surprised to receive a phone call from the manager of superstar Beyonce, who was expected in Mumbai for a performance. The manager requested Rocky to bring a selection of outfits for the upcoming concert. “I swiftly gathered my team of assistants and headed to the hotel, armed with a carefully curated collection of 10-12 exquisite ensembles.”

As he presented the options to Beyonce, her eyes lit up with delight and after careful consideration, she ultimately chose the resplendent pink lehenga-choli for her stellar performance, says Rocky. He doesn’t just cater to the stars and their high-profile events, however. He works with the common people as well, and has established a reputation in the fashion community for offering a combination of style and comfort.

Association with ‘Miss India’

For many years, Rocky has served as the fashion director for Miss World, and has had a long association with the Miss Indian pageant – he was an official designer for Femina Miss India 2023 as well. He curates wardrobes for winners at events and red carpets.

This year, he says, his association with the pageant grew stronger as he had the honor of designing every gown for the state winners. “The collection of gowns exudes classic sophistication with a contemporary twist feature simple appliqué patchwork of cut Dana and stones. The delicate embroidery adds just the right amount of sparkle and texture to the gowns,” he explains. Only the finest silk, taffeta and velvet were used to create the meticulously-crafted gowns.

Future plans

Currently immersed in creating his newest collection, Rocky is pouring all his creative energy into the smallest details. “My strategy is to expand the brand’s presence by opening new stores both within India and abroad,” he says. “This decision is driven by the growing demand from our esteemed clientele, who hail from diverse locations such as the US, Canada, London, and Dubai,” Rocky adds.

Rocky’s other interests

Rocky is someone whose interests encompass a wide range of sources that fuel his creative spirit. “While I don't have a specific hobby per se, I find immense joy in traveling, immersing myself in different cultures, and drawing inspiration from the vibrant tapestry of the world.” He also enjoys techno music, which he says resonates with his artistic sensibilities and serves as a backdrop for his creative process.

Fashion in India

Coming to the fashion scene in India, Rocky says people are currently embracing and celebrating a captivating neon revival, which has brought a fresh burst of energy and vibrancy to the scene. “Alongside this exciting trend, they are also exploring a myriad of captivating variations in saree styles, pushing the boundaries of traditional attire. These variations encompass a wide spectrum of design elements, ranging from unconventional draping techniques to experimentation with fabrics, textures, and embellishments,” explains the fashion designer.

Moreover, the anticipated rise in luxury spending in India by 2030 presents a promising landscape for the industry, he feels. “This upward trend in luxury spending suggests a growing demand for exclusive and high-end fashion products, creating a favorable environment for designers to showcase their craftsmanship and creativity as well,” he says, adding that opens up exciting opportunities to cater to the discerning tastes and aspirations of affluent clientele.

Rocky S stands as an extraordinary force in the realm of fashion, leaving an indelible mark on the industry with his visionary designs and impeccable craftsmanship. From dressing global celebrities to captivating audiences with his runway showcases, Rocky S has cemented his position as a leading fashion maestro in India and beyond. With his unwavering dedication to excellence and his ability to breathe life into every ensemble he creates, Rocky S continues to inspire and shape the world of fashion, leaving a lasting legacy that transcends trends and time.

Follow Rocky S on Instagram

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Biggest festival of democracy: NRIs add global touch to 2024 Lok Sabha Elections by casting vote

(May 10, 2024) From Hong Kong to the US, Netherlands to UAE — Mahesh Murthy has led a comfortable life overseas for the last 15 years. He can live in any part of the world he chooses, but his heart beats for India. So much so that, in order to fulfil his responsibility towards the motherland, the NRI has put his work on hold to travel to India and be part of the world's biggest festival of democracy. Murthy is among the thousands of NRIs who have arrived in India over the last one month, specifically to cast their vote in the ensuing 2024 Lok Sabha elections. Known as 'overseas electors', this is the first time that 118,000 overseas Indians have registered to vote, a majority from the South Indian states, marking a 65 per cent surge from the previous general election in 2019. Of this, about 11 per cent are women. Until 2010, the NRIs were not eligible to vote in Indian elections. The same year, the government amended the Representation of the People Act, 1950, allowing NRIs - Indians who have lived abroad for over six months, to vote. [caption id="attachment_51501" align="aligncenter" width="445"] Mahesh Murthy[/caption] "I firmly believe

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e-51501 " src="https://stage.globalindian.com//wp-content/uploads/2024/05/PHOTO-2024-05-09-13-41-41.jpg" alt="" width="445" height="296" /> Mahesh Murthy[/caption]

"I firmly believe that health care, food, education, infrastructure, technology and regulations that allow ease of doing business should be the top priorities for any political party contesting the elections,” says Murthy, in conversation with Global Indian. He is eagerly waiting for May 13, the day he would cast his vote in a polling booth in Hyderabad.

Based in Dubai for the last two years, Murthy runs an ad agency and is an investor in many companies, including one in Hyderabad that builds satellites and space tech solutions. "The Government's role is solely to create the conditions and environment for its citizens to live up to their fullest potential," says Murthy, who will have voted in four elections so far, including 2024 and travelled from overseas to vote in two of them. "Voting to me is exercising my right to help select my representative in the country," says Murthy, who was born and brought up in Hyderabad.

The figures say it all

A state-wise analysis of data from the Election Commission of India reveals that 74.9 per cent of NRIs, who registered to vote this time, are from Kerala. Andhra Pradesh comes next at 6.4 per cent followed by Maharashtra at 4.7 percent, Tamil Nadu and Telangana at 2.9 per cent each.

[caption id="attachment_51462" align="aligncenter" width="690"]NRIs Photo for representation only[/caption]

There are over three crore Indians currently settled abroad. Of this, close to 1.35 crore are NRIs while the remaining are Persons of Indian Origin (PIO). While an NRI is an Indian citizen residing abroad for employment (and has lived abroad for more than six months), business or other reasons and holds an Indian passport, PIOs have Indian ancestry but possess a foreign passport and are not Indian citizens. India has the biggest diaspora in the world followed by Mexico, Russia and China.

Australia to AP

Like Mahesh Murthy, another overseas elector, Maruthi Prakash Surapaneni, travelled all the way from Melbourne, Australia to exercise his franchise. "As a responsible Indian, I want my state and country to grow in all spheres, especially investments, job opportunities and better infrastructure," says Prakash, who belongs to Andhra Pradesh, where he will be voting on May 13. In Andhra Pradesh, both Assembly and Lok Sabha polls are being held simultaneously.

Like most politically aware overseas Indians, Maruthi Prakash keeps himself updated on the developments concerning his state and New Delhi as well, every single day. He is someone who closely analyses the performance of both the state and central governments. "I will be doing my bit in selecting good and capable leaders," says Prakash, who came to India to vote for the first time since residing in Australia. He owns a restaurant and is also involved in the real estate business in Melbourne, where he settled down more than two decades ago.

In the last month, over 1500 NRIs have arrived in Andhra Pradesh alone. More are expected to arrive before May 13. Some are even campaigning for their favourite leaders.

[caption id="attachment_51503" align="aligncenter" width="367"] Maruthi Prakash Surapaneni[/caption]

But why are NRIs coming to India to vote in large numbers this time?

One of the key reasons is India's foreign policy, says political analyst Rajalakshmi Joshi. "The Indian diaspora is looking keenly at the elections due to the foreign policies of the Narendra Modi government, which has a massive impact on Indians across the globe, especially considering the migration policies in their respective countries of residence,” she points out.

Joshi says the outcome of these elections will determine India's role in addressing regional and global challenges, something that the diaspora has recognised. "The Prime Minister's consistent outreach to the Indian diaspora worldwide has been a noteworthy feature of his foreign policy."

Over the past decade, Modi has addressed tens of thousands of people of Indian origin in Australia, the US, the UAE, Japan and elsewhere. People have taken out numerous rallies, marathons, walks in support of Modi in various cities of the US, UK, Germany, Philippines, UAE among others. Moreover, India has deepened its trade relations with various countries, including the US and Russia.

Congress leader Rahul Gandhi has also been on several visits to universities, and delivered much-publicised talks. "Both major political parties have realised that their connect with the NRIs is vital to their support," says the political analyst.

Therefore, NRIs from both sides of the divide are queuing up to make their contribution this time. "That the Indian diaspora has woken up to the power of their vote can be gauged by the fact that the number of overseas electors is increasing with every election since 2014, and has seen a ten-fold rise in 10 years,” adds Joshi.

[caption id="attachment_51533" align="aligncenter" width="311"] Maruthi Prakash with AP's Leader of the Opposition, Chandrababu Naidu[/caption]

Will NRI votes have an impact on Indian elections?

"Their votes could impact some seats with a close margin. In tightly fought elections, every vote counts," says Joshi. However, not all NRIs who register actually turn up for voting. In the 2014 general elections, over 11,800 NRIs registered to vote, but less than one percent actually turned up. Similarly, in 2019, as many as 99,807 NRIs registered to vote of which only 25,000 flew down to exercise their franchise. However, 2024 is is expected to see the highest number of NRI voters so far..

Procedure for NRIs

The overseas Indians need to fill out Form 6A to enrol as an elector, which is available on the Election Commission of India's website.

As per ECI, an overseas elector is a person who is a citizen of India and who has not acquired citizenship of any other country and is otherwise eligible to be registered as a voter and who is absenting from his place of ordinary residence in India owing to employment, education or otherwise is eligible to be registered as a voter in the constituency in which his place of residence in India as mentioned in his passport is located.

Story
A tale of courage: Droupadi Murmu’s accession to the Rashtrapati Bhavan entails a series of many firsts

(July 23, 2022) The first tribal leader, youngest candidate, and first head of state born post-independence - are just some of the terms which are now being associated with Droupadi Murmu. Winning by a phenomenal margin of 64 percent, the Adivasi leader from Odisha scripted history on July 21, as she became the 15th President of India. After four rounds of polling, where she received 2,824 votes, the former Governor of Jharkhand emerged victorious against Yashwant Sinha, the former Minister of Finance of India. [caption id="attachment_27266" align="aligncenter" width="550"] President Droupadi Murmu with Prime Minister Narendra Modi[/caption] Hailing from the Santhal tribe of Odisha, Murmu has a long and glorious political career behind her. Despite several personal setbacks, she kept working towards uplifting the marginalised communities, not just in her state, but across the country. Global Indian takes a look at the life journey of the next Indian President. Early years Born in 1958, in Uperbeda, a small village situated approximately 285 km away from Odisha’s capital, Bhubaneswar, Murmu was the only daughter among three kids. Inspired by her father, Biranchi Narayan Tudu, who was the chief of the village, a young Murmu would stay up late at night to study

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h5>Early years

Born in 1958, in Uperbeda, a small village situated approximately 285 km away from Odisha’s capital, Bhubaneswar, Murmu was the only daughter among three kids. Inspired by her father, Biranchi Narayan Tudu, who was the chief of the village, a young Murmu would stay up late at night to study one chapter ahead of what was being taught at her school. The President, however, was not just good at academics. She was also an athlete, who won many medals in school competitions.

[caption id="attachment_27267" align="aligncenter" width="724"]President | Droupadi Murmu | Global Indian An old image of Tudu family. Droupadi Murmu can be seen standing second from right.[/caption]

After finishing her seventh standard at the Uperbeda Middle English School, Murmu moved to Bhubaneswar, where she completed her high school and moved on to pursue a bachelor of arts at the Rama Devi Women's College. Married soon after her graduation, she never let anything come in the way of her career. An ambitious youngster, Murmu's first job was at the Odisha State Irrigation and Power Department, where she worked as a junior assistant from 1979 to 1983. The couple subsequently became parents to two sons and a daughter.

In the early 90s, the family moved to Rairangpur, where Murmu worked as an assistant professor at the Shri Aurobindo Integral Education and Research Institute.

A glorious political journey

As a teacher, Murmu took stock of the many social ills that plagued Rairangpur - such as high illiteracy, bad sanitation, and rampant health issues. Moved by the people's plight, the President took up voluntary teaching and worked toward educating kids from the most remote parts of Odisha. She entered politics in 1997, contesting in the local polls as a BJP candidate. She won, becoming Rairangpur's councillor. An able leader, Murmu would personally supervise the sanitisation work in the town, making sure that the drains and garbage were cleaned properly. An excellent orator in Odia and Santhali, Murmu's persistence and reputation helped many young kids, especially girls, get back to school.

[caption id="attachment_27269" align="aligncenter" width="643"]President | Droupadi Murmu | Global Indian An old staff photograph of Integral School, Rairangpur. Droupadi Murmu is standing fourth from left[/caption]

A member of the Bhartiya Janata Party, Murmu was elected twice to Odisha's Legislative Assembly - in 2000 and 2009 - from the Rairangpur seat. In the Biju Janata Dal - BJP coalition led by Naveen Patnaik, Murmu even took care of the commerce and transport, and fisheries and animal resources portfolios. Between 2006 and 2009, BJP made Murmu the state president of its scheduled tribe's wing, during which Murmu worked extensively with the remote Adivasi communities, suffering from social and economical disadvantages. It was during this period that she was conferred with Nilkantha Award for the best MLA by the Odisha Legislative Assembly.

A tragic turn

Her professional career was flourishing. As she climbed higher in Odisha's politics, Murmu's life came to a sudden halt after she lost her eldest son, Laxman Murmu, in 2009. According to reports, the 25-year-old was found unconscious by his bed. Although the family rushed him to the nearby hospital, he couldn't be saved. About three years later, Murmu lost her second son in a road accident. "I was devastated and suffered from depression," Murmu had shared, during a 2016 interview with Doordarshan, "I spent sleepless nights after my son's death. It was when that I visited Brahma Kumaris, I realised I had to move on and live for my two sons and daughter."

[caption id="attachment_27270" align="aligncenter" width="639"]President | Droupadi Murmu | Global Indian Murmu family[/caption]

While she was still picking up the pieces of her life, Murmu's encountered another tragedy. In 2014, Murmu's husband succumbed to a major cardiac arrest, leaving behind an inconsolable wife. But realising that she had to take care of her teenage daughter, Murmu pulled herself together and continued her work towards the betterment of her community. She later became the National Vice-President of BJP Scheduled Tribes Morcha.

Road to Raisina Hills

After suffering through several personal setbacks, Murmu's life was slowly coming back on track. Impressed with her work for the socially and economically weaker communities in Odisha, the Government of India appointed her as the Governor of Jharkhand. The first female to be sworn into the office, Murmu took several hard decisions to protect the rights of the tribal community of Jharkhand. This included her refusal to approve the bill seeking amendments to the Chhotanagpur Tenancy Act, 1908, and the Santhal Pargana Tenancy Act, 1949.

[caption id="attachment_27272" align="aligncenter" width="632"]President | Droupadi Murmu | Global Indian Droupadi Murmu during her presidential campaign[/caption]

BJP-led National Democratic Alliance considered Murmu's name as their official candidate for the 2017 Presidential election. However, the party picked Ram Nath Kovind over her. In June 2022, Murmu was nominated by the NDA as their candidate for the 15th President of India. Sixty-four and still enthusiastic to work for the people, Murmu visited numerous states, including Odisha, Jharkhand, Karnataka, Uttar Pradesh, and Maharashtra, and met the head of governments there during her presidential campaign. As many as 73 percent of Members of Parliament and 74 percent of Members of the legislative assembly, of 6,76,803 value, voted for the tribal candidate, who is set to be sworn in as the 15th President of India on July 25, 2022.

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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