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Green Warrior | Bittu John | Green Warrior
Global IndianstoryBittu John: This zero-waste green warrior’s store has saved 15 lakh pieces of plastic from landfills
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Bittu John: This zero-waste green warrior’s store has saved 15 lakh pieces of plastic from landfills

Written by: Sarbani Sen

(February 24, 2022) Until a few decades ago, most Indians followed the concept of BYOC — bring your own container, without even knowing that this practice had a name. But somewhere along the line, with the advent of plastic carry bags, this practice got lost. The incessant use of plastic has now reached mammoth levels, thus threatening the environment. With efforts of green warriors like Bittu John, mindsets are changing.

Green Warrior | Bittu John | Global Indian

Bittu John, Founder, 7 to 9 Green Store

Realisation dawned when…

This disturbed Bittu John of Kolenchery in Ernakulam district of Kerala to such an extent that he was keen to find a solution, which he eventually did during a trip to England in 2015. His eureka moment came when he saw people bringing their own containers for grocery shopping. An Mtech in industrial engineering and Btech in aeronautical engineering, the green warrior, launched the concept in India in 2018 with 7 to 9 Green Store.

Green Warrior | Bittu John | Global Indian

Bittu John at his 7 to 9 Green Store

“The zero-waste grocery store in London impressed me so much that I wanted to be the first to launch along similar lines in India. In the wholefood store in London, all the products were in jars and baskets. Nothing in plastic packaging. And customers carried their own jars, containers and cotton carry bags,” the green warrior tells Global Indian.

From idea to reality

It took him three years to translate the idea into reality. After quitting his job in Bengaluru, he converted his 40-year-old family grocery store Kothamangalam Traders into a zero-waste zone and rechristened it as 7 to 9 Green Store.

Green Warrior | Bittu John | Global Indian

7 to 9 Green Store

Located at Kolenchery, 30 km from Kochi, Green Store is spread across 500 sqft with tastefully arranged shelves containing custom-made and imported large glass jars and other forms of containers with various grocery items. “It took me almost one-and-a-half years to transform my father’s old grocery store into a zero waste modern-day shop,” says the green warrior who got the high-quality glass storage equipment from England, Germany and China.

Vocal for local

Having led by example, the next step was to convince the customers to get their own carry bags.  But it was a rough start as the unique concept received little appreciation, with only a few customers participating in Bittu’s green mission. “Most of the people don’t like to carry their own carry bags while stepping out for grocery shopping,” the green warrior says. But the determined entrepreneur was up for the challenge. “First six to eight months were challenging. Slowly, we started talking to people, making them understand this concept. Another big challenge was shifting customers’ choice from well-known brands, which normally come in packages, to local brands which are fresh, natural, eco-friendly and home-made without any preservatives or artificial colours,” adds the green warrior.

Providing free samples of the grocery items to convince the customers of the quality of local brands was one of the steps that tilted the scales. “Customers gradually moved to local brands and started buying items from our store,” beams Bittu with pride.

Growth story

The risk paid off, and in no time, the store’s growing popularity spread far and wide. The green warrior informs that customers drive from towns like Chengannur (94 km) and Tripunithura (20 km) just to buy grocery items from 7 to 9 Green Store. “Initially, the sale per day was Rs 20,000 to Rs 25,000, but because of the strong word-of-mouth, the sales picked up and currently we make sales worth Rs 40,000 to Rs 60, 000 per day,” adds the green warrior whose organic corner in the store is one of the major attractions.

Green Warrior | Bittu John | Global Indian

7 to 9 Green Store

After the success of his maiden store, the green warrior is gearing up for his second ‘green’ store in Ernakulam. “The best part of this store is that most of the disposal jars used in my new store are being manufactured in Kerala,” informs Bittu who has protected the environment by saying no to plastic bags and packaging for years now. The 30-something never misses a chance to educate his customers on the shelf life of loose items, which he deems is an important lesson. “The shelf life of the products, especially food items is shorter than those that come packed. For example, the shelf life of loose flour is around three weeks, while packed flour may expire in the next nine months. So we have to sell some of our products within a week. We try to make our consumers aware of this aspect while also educating them about the consequences of plastic wastes,” adds the green warrior.

Influencing good practice

Taking pride is in work, Bittu says that the concept of bring-your-own-container has changed the local people’s mindsets. “We estimate that we have prevented the use of around 15 lakh pieces of plastic in the past four years. We are relatively a small store. Imagine the amount of plastic coming out of each store every day in the country,” adds the green warrior.

He also conducts special programmes in local schools on plastic waste and the importance of using zero-waste products.

Green Warrior | Bittu John | Global Indian

Bittu John – the role model

The green store has made the green warrior, a role model, thus inviting enquiries from across the country about the implementation of the concept in their respective stores. He is also mulling over the idea of franchisee stores. “I’m looking forward to supporting others who want to start their own zero-waste stores. We will be happy to share tips and our experiences,” he assures.

Thanks to Bittu, the people of Kolenchery are doing their bit to protect the environment, and if this spreads to other parts of the country, zero waste could become a movement in itself.

 

 

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dhananjay shedbale
dhananjay shedbale
June 13, 2023 5:04 pm

Bittu तुसी ग्रेट हो| I’m amazed, pleasantly surprised n stunned with ur passion, highest level of awareness abt plastic n its negative consequences. Scy need more n more Bittu for sake of own existence along side environment!

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  • changing mindsets
  • clean environment
  • environment pollution
  • Global Indian
  • going green
  • green mission
  • green store
  • green warrior
  • no plastic
  • success story
  • vocal for local
  • zero waste

Published on 24, Feb 2022

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[caption id="attachment_44289" align="aligncenter" width="683"] Akshita Bhanj Deo, one of the directors of the 200-year-old Belgadia Palace in Mayurbhanj with her sister, Mrinalika.[/caption]

Royal Call

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Partnering for Success

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age-30681" src="https://stage.globalindian.com//wp-content/uploads/2022/10/Yashovardhan-Birla1.jpg" alt="Fitness | Yash Birla | Global Indian" width="703" height="703" /> Yash Birla is a leader, fitness enthusiast and an author.[/caption]

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Eight years in the making

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[caption id="attachment_30683" align="aligncenter" width="616"]Fitness | Yash Birla | Global Indian Yash Birla is the author of Building The Perfect Body[/caption]

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Early influences and tragedy at 22

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[caption id="attachment_30684" align="aligncenter" width="669"]Yash Birla | Fitness | Global Indian Yash Birla is also a spiritual seeker[/caption]

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[caption id="attachment_30685" align="aligncenter" width="715"]Yash Birla | Global Indian | Fitness Yash Birla is an industrialist who is into ayurveda and meditation[/caption]

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There is always scope for something new, says the industrialist, although the Yash Birla group has a strong presence in varied segments, including steel and pipelines, education, health, Ayurveda and manufacturing tools.

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ong>

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Raju Bhupati

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Troo Good

Making an impact

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Currently, they are collaborating with the Telangana, Andhra Pradesh, Karnataka, and Chhattisgarh state governments on several initiatives, including Poshan Abhiyan, young mothers' welfare, and the mid-day meal scheme. They have also partnered with The Akshaya Patra Foundation in Karnataka and Vedanta in Uttar Pradesh to enhance nutrition in Anganwadis.

Raju, who translated his dream into reality, says that his mantra is to go all out with every ounce of energy to achieve what you want in life.

Celebrating millet

Millets, once a staple in rural India, are now celebrated as a superfood, leading a nutritional and environmental revolution across the country. Renowned for their high protein, fiber, vitamin, and mineral content, millets offer substantial health benefits, such as improved digestion, chronic disease prevention, and effective weight management. Interestingly, their resurgence aligns with the United Nations' Sustainable Development Goals (SDGs), particularly SDG 2 (Zero Hunger), SDG 3 (Good Health and Well-being), SDG 12 (Sustainable Consumption and Production), and SDG 13 (Climate Action).

 

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With strong backing from the Indian government and various enterprises, these grains are increasingly integrated into public welfare programs, including mid-day meals and Anganwadi nutrition supplements, thereby enhancing dietary habits and supporting local economies. This millet renaissance is a pivotal force in India's pursuit of sustainable and inclusive growth, and Troo Good is playing an important role in helping in taking the millet revolution a step forward.

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[caption id="attachment_59181" align="aligncenter" width="550"]Heeta Lakhani | Indian climate activists | Global Indian Heeta Lakhani, featured on the cover of The New York Times[/caption]

Laying the Foundation for Environment

Heeta went on to do her Master’s in environmental studies at TERI University, in Delhi. She recalls, “I was applying for jobs in Mumbai because I wanted to be with my family. At the same time, I was volunteering with a wildlife conservation organisation and studying German. Soon after I completed the course, I got a job as a language expert with TCS, though the environment continued to be my passion. In 2015, there was a lot of buzz in the media about the COP21 [21st Conference of Parties] – a UN Climate Change conference in Paris. Even Prime Minister Modi was going to be there. It is an annual conference held by the UN on climate change. I wanted to go and was looking around for avenues to get there. Luckily, someone I had met while volunteering supported me with a badge to attend the event. I had no training or capacity building for the conference, but I attended it for one week. The entire experience was overwhelming; the venue was spread over one km, and around 30,000 people attended. Even though I didn’t understand the proceedings, I was motivated and it was a sign that I had to go back to working for the environment.”

Due to her volunteer work, the next year, at COP22 held in Morocco, Heeta was part of a youth delegation. She had also joined the UNFCCC youth group for climate change called YOUNGO as a volunteer. “I attended meetings where negotiations on climate change were held. I got to observe the geopolitics involved, the technical language used during the discussions, and the pace and scale of progress.”

Heeta Lakhani | Indian climate activists | Global Indian

Training them Young

Heeta Lakhani continued volunteering with YOUNGO, a vibrant, global network of children and youth activists associated with the UNFCCC, and did project-based work simultaneously. She contested in the elections for the Global Focal Point of YOUNGO held in 2019, with members from over 170 countries, and won. The role as the head meant she was the primary point of contact for other organisations and the 10,000+ members. Heeta continued to be active in this space and took the learning she gleaned from her interactions towards her next milestone.

She also started the ClimAct Foundation in 2022, of which she is the Founder Director. She reveals, “While working with YOUNGO, I realised that there was a lack of young Indians in this arena. I set up a foundation where I mentor these young changemakers who can combat climate crises with knowledge-based action. We also conduct sessions in private and government schools; and at venues like the Kala Ghoda Art Festival and museums. It is my passion project and I have built it up. It is a not-for-profit organisation and we have grown organically. We are supported entirely through grant funding and are mostly volunteer-based.”

As part of her role, the content for the climate leadership programme that she organises in India over a six-month time frame includes a cohort from across 14 states in India. She says, “The leadership programme involves four months of learning and two months of mentorship and work experience. It includes understanding climate change, biodiversity, ecosystems, climate justice, vulnerability, genders, Indigenous communities, communications, entrepreneurship, etc.”

She has also co-founded the Youth Negotiators Academy, where youth are trained to be effective negotiators in the UN’s intergovernmental processes.

Passion for the Environment

Heeta Lakhani | Indian climate activists | Global Indian

What Heeta Lakhani does requires dedication, passion and commitment. Everyone makes the right noises about saving the environment, but not as many practice it daily. What are the challenges in a country like India for an environmental warrior like Heeta? She says, “Initially, getting an audience was a challenge here. One has to think beyond waste segregation and pollution and look at the bigger picture as well. The next challenge is to bring various audiences together to affect the change. We tweak the messages we send out in the schools and make them relevant and palatable to the audience. We have had sessions with tribal children in Manipur. There, we had to be sensitive to their culture and lifestyle; the content had to be simple so it could be easily translated by a local. The good part however, is that when we started in 2017, we had to explain what climate change means; now everyone already knows about it.”

Another feather in Heeta’s cap is that she is an alumna of the Women Climate Collective and was part of last year’s cohort of 16 women climate leaders. Founded in 2023, Women Climate Collective has worked dedicatedly towards empowering women in the climate and gender equity spaces. This year to further amplify women's voices in climate action and ensure their equitable participation in designing and implementing sustainable solutions, WCC has launched its next cohort focused on nurturing 20 young women leaders in climate action. These women leaders work across diverse focus areas such as climate advocacy, nature-based solutions, and climate tech, spanning regions from the Himalayas to Bengaluru, and from Maharashtra to West Bengal, as well as many other states and areas of expertise. Heeta was one of the four who attended the Climate Week NYC 2024, from September 22 to 29 in New York. The Collective also facilitates interactions with business leaders, political change-makers, and civil society representatives worldwide to advocate for gender-just climate action.

'It's a marathon, not a sprint'

ClimAct Foundation | Indian climate activists | Global Indian

On the personal front, Heeta Lakhani practices what she preaches. She says, “My journey here is a marathon, not a sprint. I am here for the long run.” Her efforts towards saving the environment at home include recycling everything, using menstrual cups, using public transport and trains instead of flights when possible, and travel cutlery. The latter she says “can be a hindrance at airports but I carry my own. I have not bought a bottle of water since I was a teenager and even as kids, we didn’t burst crackers. At home, we have our compost pit and kitchen garden. My parents are also part of all these efforts.”

To conclude, Heeta knows that she has miles to go before her efforts can show sizeable change given all the inherent challenges, but she soldiers on. “We need to rethink our policies and have empathy towards the environment. Whether it is tourism, education, or business, local action at every level is required. The rampant construction in eco-sensitive areas which drives tourists to see a river or a forest destroys what draws them there. Sensitisation of the urban Indian is the need of the hour.”

Story
Priti Krishtel: Indian-American lawyer is fighting against racism in the healthcare sector

(March 9, 2023) The COVID-19 pandemic highlighted the harsh reality of health inequities experienced by racial and ethnic minority groups across the globe. From basic paracetamol to only-on-prescription remdesivir, people belonging to the minority community across the world suffered from a severe shortage of medicines in the last two years. While many accepted it to be a side effect of the COVID-19 situation, few decided to stand up and fight against the inequities in the global pharmaceutical system. One such leader is Indian-American health justice lawyer, Priti Kristel, who has been named to the O’Neill-Lancet Commission on Racism, Structural Discrimination, and Global Health, to promote anti-racist strategies and actions that will reduce barriers to health and well-being. [caption id="attachment_31359" align="aligncenter" width="743"] Health Justice Lawyer, Priti Krishtel, won the McArthur Grant for exposing the inequities in the patent system to increase access to affordable, life-saving medications on a global scale[/caption] The Indian American has spent 20 years exposing structural inequities affecting access to medicines and vaccines across the Global South and in the United States. “I’m so proud to serve on this Commission that will help shape a future where all people know they can keep their loved ones healthy, where people

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vaccines across the Global South and in the United States. “I’m so proud to serve on this Commission that will help shape a future where all people know they can keep their loved ones healthy, where people actively shape what access to medicines looks like for their families and communities,” said Priti, recently won the MacArthur Fellowship, unofficially known as the ‘genius grant’ for exposing the pharma companies for misusing the patent laws in the United States of America.

The Los Angeles-based lawyer has been fighting against big pharmaceutical companies from exploiting loopholes in the U.S. patent laws that allow them to keep exclusive rights to medicines for an extended period. Through this, the companies can sell their drugs at high prices without the threat of competition. This means that people and countries in need of medication are often unable to afford it.

Standing for a million lives

The daughter of a pharmaceutical scientist who worked for drug companies, Priti Radhakrishnan was always sensitive towards matters of social justice. After earning an undergraduate degree from the University of California, Berkeley, and a law degree from New York University, Priti, like many others, joined a big law firm in Los Angeles. However, her ideas about the pharma patent system came crashing down during her initial days, while she was working on a project in India.

Special first day of @oneillinstitute -@TheLancet Commission on Racism, Structural Discrimination & Global Health. An honor to be with 20 incredible global leaders, chaired by @drtlaleng & @udnore. + what a treat for me to sit next to health equity icon @camarajones!! pic.twitter.com/bCBszw3TW7

— Priti Krishtel (@pritikrishtel) February 17, 2023

The lawyer was leading a team representing HIV-positive clients in court when she noticed that in AIDS cases a diagnosis was almost every time a death sentence. While there were antiretroviral therapies available, they were not affordable for her clients. So bad was the condition, that if parents were diagnosed with HIV, they would just hand over their kids to an orphanage. "This early work in India left a permanent mark on my heart," the lawyer said during an interview with Devex, adding, "It was personally gut-wrenching for me to know that the drugs had come to market, but they just weren’t getting to the people who needed them, and there was such a huge time lag in making that happen.”

https://www.youtube.com/watch?v=lauSbxnSe9A

This motivated the lawyer to co-found the Initiative for Medicines, Access, and Knowledge, or I-MAK, in 2006. She partnered with Tahir Amin, an expert on intellectual property law, who had formerly represented big corporations and health experts. "The patent system was intended to motivate people to invent by giving them a reward of a time-limited monopoly. But in the last 40 years, that intention has been distorted beyond recognition," she said.

Explaining how the patent law is abused by big companies, the lawyer explained during an NPR interview, "Take the top-selling drug in the country, HUMIRA. After the first patent expired, the company, AbbVie, filed and got so many more patents that they made two-thirds of all their revenue. But what you see in another part of the world, like Europe, is that the price came down because other companies came in as competition.

https://www.youtube.com/watch?v=-3y6_7_5PcQ

"So how drug companies are using the patent system, and the fact that patients don't have a voice in the patent system is leading to longer monopolies, higher prices, or drugs not being available at all."

Fighting the system

So far, the lawyers have led teams to stop pharma giant Novartis from patenting the leukemia drug Gleevec, and have twice prevented Abbott Laboratories from patenting the HIV medicines. The organisation has also worked with advocacy groups in various countries to reform the drug development system by involving the affected community in the process. “The system is completely insulated from the human consequences of how it works,” the lawyer said, "So how do we humanise the system? How do we bring it into more proximity with the people it's meant to serve, and evolve it for the better?”

[caption id="attachment_31363" align="aligncenter" width="680"]Lawyer | Priti Krishtel | Global Indian Priti with her friends[/caption]

The year pandemic stuck marked a pivotal time for the lawyer. With the big pharma companies such as Moderna having monopolies on their products, the reach of COVID vaccines was limited to the developed nations. During her research, the lawyer found that while 55 percent of people in developed countries were vaccinated, only one percent of the population in developing countries had access to any kind of vaccine. She even called out the then US President, Donald Trump's pushing of vaccines for American citizens "the beginning of a new Hunger Games".

"COVID taught us that when the biggest drug companies have monopolies on their products, they will always sell to the highest bidder. They will always price the medication or the vaccines out of reach. For example, Moderna was almost 100 percent publicly funded. But unfortunately, the U.S. government gave away the right to the vaccine. So, now Moderna stands to make $100 billion by the end of this decade, and $40 billion alone by the end of this year. And it was taxpayer funding that helped bring that invention to market," she told NPR.

Inspired by her father, the lawyer kept fighting against the system, arguing that apart from intellectual property law reform the US government should also work towards technology transfer to help manufacture all medicines locally as well.

https://www.youtube.com/watch?v=v0BHQIyfEdQ

A mother to a four-year-old, the lawyer feels that while there is a long way to go to bring these reforms, slowly she can see the changes. "I just don't think that people's ability to heal should depend on their ability to pay. And I think we all can be a part of the solution," says Priti.

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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