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Global IndianstoryWaswo X Waswo: The ‘evil orientalist’ reviving Indian miniatures
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Waswo X Waswo: The ‘evil orientalist’ reviving Indian miniatures

Written by: Darshana Ramdev

(October 15, 2022) Waswo X. Waswo arrives at our video call looking irritable. The electricity had been erratic through the day – in Udaipur, the absence of air-conditioning is a serious problem. He has just returned from San Francisco, where he gave a talk at the Asian Art Museum. “I was afraid they would ask me to state my pronouns,” he tells Global Indian, only half-jokingly. Waswo is the “old fashioned liberal,” not given to accepting unfairness or dogmatism without a fight. It’s a personal struggle, one that has also defined him as an artist.  

As we speak, he was preparing for another debate, this time in Delhi, put together by Aakshat Sinha, on ‘wokeism’ in art. “Of course, I’m the anti-woke contingent.” His art, an intermingling of photography and miniature painting styles, is a visual treat – it reminds me always of Henri Rousseau but mirrors his journey to find his identity, as a human being and as an artist. He works in the ‘karkhana’ style, working through collaborations with local miniaturists and border painters in Udaipur, reviving their legacy, bringing the artisans who have gone without credit for generations, to the fore, in India and abroad.  

In his latest book, Karkhana, which will be out in November, Waswo documents his decades-long association with Indian artists – he works out of Udaipur, which has been home for the last two decades. His work comprises two styles, which often mingle with each other. There are hand-coloured digital portraits he co-creates with Rajesh Soni and the contemporary miniatures, which he conceptualises and are painted by the miniaturist R. Vijay, who also comes with a rich artistic lineage. Their collaboration of over fifteen years is a blend of genres, where Waswo himself is the protagonist, the bumbling foreigner trying to make sense of India. This extends to the miniatures, done in the Mughal, Mewar court Company School styles.  

Udaipur – and the karkhana approach  

Wandering through the bazaars of Udaipur, in his early days in India, Waswo fell in love with the miniatures on display in the shops. “They were generally low quality but I liked them.” They were done following the karkhana style, with groups of people working on a single painting. The shopkeeper, however, announced proudly that he was the artist. Waswo learned soon enough about the artists who work quietly in the background, as they have for generations, never signing their work. When he began collaborating with R. Vijay, who comes from a long line of artists himself, Waswo had to coax him to put his name on it. “He said his name didn’t belong on it and I had to push him to sign. Now, he always wants to sign his paintings.”  

Waswo X Waswo first came to India in 1993 and spent 10 days here. In 1999, he came back and spent a month in Rajasthan. “That was when I started to fall in love with the place,” he smiles. In the fall of 2000, he returned with his partner, Tommy, and stayed on for six months. “In 2006, I bought the home in Udaipur because I wanted to work with the craftsmen there. I see one of my jobs as finding what people are good at and trying to incorporate that into my work.”  

The etymology of the karkhana, Waswo explains, goes back to ancient Persia. It’s a story reminiscent of Orhan Pamuk. Karkhanas were artisans’ workshops, which were brought to Delhi through the Mughal courts of Jehangir and Akbar, and miniatures were painted. “When Aurangzeb came to power, the artists were terrorised and escaped to places like Rajasthan, where they found patronage under the Maharanas of Bikaner and Jaipur,” he says. It led to the founding of the Bikaneri, Alwar, and Mewar schools of art. The system continues to live on – “I didn’t meet R. Vijay directly,” Waswo says. “I met him through a shopkeeper.”   

When he first started creating work in Rajasthan, Waswo was a photographer with a Rolleiflex and a dark room he had built for himself in Udaipur. “In the US, I used Ilford chemicals and paper and knew how things were mixed, as well as how to control water temperature. Here, the darkroom was always hot and dusty – dust is a real problem with negatives. I couldn’t find the right chemicals either.” The time had come to go digital and Waswo bought himself an Epson 2700, the first high-end digital printer in Rajasthan. “I met Rajesh Soni around this time, he saw the black and white photos I was printing up and said he could paint them.” His grandfather, Prabhulal Verma, was a photographer for Maharaja Bhopar Singh of Mewar. “I pushed Rajesh to colour the photographs and one thing led to another.” It resulted in a collaboration that lasted over 15 years.   

 The Campbellian struggle   

“Through my paintings, I have learned to look at myself and question myself,” Waswo tells me. “When I started, I was taking photos and writing poems, always with the idea that I would go back to the US and exhibit them. India was my subject and not my audience.” He attracted quite a bit of criticism from the west, however, for his supposedly “white gaze.” He was told he was “editing out modern India and keeping people blind to the truth.”   

 The western gaze, it seemed, wanted to see the crippling poverty, the starving children, and the dirty streets, not the moments of poignant beauty in which Waswo found inspiration. “I have always taken photos based on pictorialism, I like beautiful landscapes and common people – I like them as people. They have a lot of self-worth and awareness of that self-worth too.” Coming from the US, where so many children are born to single parents, he found a deep appreciation of the Indian family structure.” His critics, however, decided he was demeaning India.   

 Struggles against postmodernism and the ‘evil orientalist’  

 He has always been a rebel, however, never given to conforming, either to the left or the right. In the US, in Wisconsin where he grew up in a Christian home, he came to terms with being gay. “I was very much on the left then, fighting for gay rights. I even made a speech to the Senate.” In India, the struggle against the western system continued, albeit on the opposite side this time. “It has been a battle,” Waswo admits. “I have been battling post-modernism for a long time, much before Jordan Peterson started talking about it.”  

 As he struggled to find himself and stay true to the artist within, Waswo found a solution – introducing himself into his works. Several series of miniatures were born of this – The Secret Life of Waswo X Waswo, Early Work with R. Vijay, A Dream in Bundi, and Lost. “I introduced myself into my work,” he says. “He’s the bumbling foreigner in India. The outsider doesn’t understand where he is but still has an appreciation for the wonder, beauty, and kindness of people. He has grown into his own man now.”   

 Sometimes, he’s the “evil Orientalist,” a role he plays gleefully and to the hilt. In other words, he’s wearing a fedora and a suit, chasing butterflies or squinting disapprovingly through his spectacles at a scene that is poetically, spectacularly Indian. In the series, The Observationist at Leisure in a Stolen Garden, he’s also chased by a crocodile. Waswo and I go back many years and although I have seen his work for a long time, at first glance, I confuse him with the French master, Henri Rousseau. Waswo looks pleased when I tell him this. “He’s one of my favourite painters. He’s an outsider, who taught himself how to paint. He never even went to the Tropics, although he paints them extensively. I’m the same. I have no degree in fine art, I’m a photographer.” The artists he works with are “very naive,” far removed from the elitism of the art circles. “The artists were trained by other miniaturists but don’t have academic backgrounds like many others in the art scene.”   

The India Art Fair  

 Waswo is now also working on a solo booth at the India Art Fair. He shows me around the works as we speak and sends me a photo of artists working on gold leaf linings. This series is a shift from Waswo’s usual work. His artist, Chirag Kumawat, specialises in both realism and miniatures. “We’re combining hard-core realism with miniature elements, it will be something nobody has seen before.” Even Kalki, the god of destruction, makes an appearance in the paintings. “The world is changing at a very rapid pace. With the advent of AI, shifting politics, climate change, and pandemics, we are at a crossroads. Kalki makes an appearance because this is a time of chaos and we have to wait and see what emerges in the new era.”  

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Archana
Archana
October 18, 2022 1:07 pm

Enjoy his work and enjoyed his introduction as well.

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  • digital photography
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Published on 15, Oct 2022

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One major transition was involving the building's occupants as key stakeholders to the process, giving them a say in design, development and operations. "Machine Learning, predictive maintenance technologies and other such advancements are making building maintenace a lot smarter," Kapur told Construction Week. With people becoming more aware of the perils of climate change, the demand for green buildings also grew - "Honeywell has always concentrated on meeting these needs in the industry," he said. As the President and CEO of HOneywell Materials and Technologies, Kapur guided the vertical through an oil and gas downturn, helping the company return stronger than ever before..

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(June 3, 2024) Who could have thought that a trip to Lagos in Nigeria and Panipat in India would give birth to a fashion label that will become the face of sustainable fashion in the international market? But London-based designer Priya Ahluwalia was determined to make people rethink their fashion choices, after spotting piles of waste textile. She found the solution in upcycling, and went on to create an eponymous label that has its roots in heritage and sustainability. In 2021, the 32-year-old joined hands with Microsoft to re-imagine sustainable fashion by merging design, culture and technology, through an app - Circulate - that allows the public to donate their used clothes for upcycling rather than disposing in a landfill. "In both Indian and Nigerian cultures, it is tradition to pass clothes and personal effects down from generation to generation. I personally have lots of special items from different family members that are very dear to me. This ritual was a key inspiration when developing Circulate," she said in a statement. [caption id="attachment_34490" align="aligncenter" width="801"] Priya Ahluwalia is a name to reckon with in fashion industry[/caption] The designer, who made it to the 2021 Forbes 30 Under 30 list, is

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age.globalindian.com//wp-content/uploads/2023/01/ahlu1.jpg" alt="Priya Ahluwalia | Global Indian | Designer " width="801" height="450" /> Priya Ahluwalia is a name to reckon with in fashion industry[/caption]

The designer, who made it to the 2021 Forbes 30 Under 30 list, is rising up the ladder with her craft that is hugely influenced by her Indian and Nigerian heritage. She is consciously working to save the planet with every design that she creates.

A trip to two countries set the course for her career

Born to an Indian mother and a Nigerian father in London in 1992, Ahluwalia was always fascinated by colours and fashion, thanks to her mother who herself was quite stylish. This love for clothing gave birth to her desire of becoming a fashion designer, and she soon enrolled in the University for the Creative Arts, Epsom for a course in fashion.

During her graduation, something peculiar happened which set the course of her career. It was on a trip to Nigeria to meet her father in 2017 that Ahluwalia noticed hawkers on the streets of Lagos wearing some obscure items of British clothing. An inquisitive Ahluwalia rolled down the window of her car to indulge in a chit-chat with them, asking about their clothes. That short rendezvous and some research on the internet led her to the the second-hand clothing market in the city, that has stocks coming in from unwanted donations to British charity shops and then sold by various traders for profit. The journey of these clothes left Priya fascinated and she was keen to explore more about the huge amounts of clothes that are discarded by Western countries each year.

 

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This led her to Panipat in India, a city that's often described as the garment recycling capital of the world. Seeing the colossal amount of waste clothing that was stacked into mountainous piles and sorted by colour, Priya was both disturbed as well as moved by the scale of the problem. Since she was studying the Menswear MA course at London's Westminster University at the time, this inspired her collection during her MA.

"All of this shocked me in a number of ways. Firstly, I couldn't believe that secondhand clothing was such a big business. I was also completely shocked at the sheer amount of clothes that are discarded, I had never really thought about it properly before. I suppose it is easy to ignore something that you don't really see. It also really made me cherish craft and tradition in textiles," she said in an interview.

The birth of her label

It was during her trips that Priya began documenting what she saw as photographs, and soon released a book titled Sweet Lassi that had the imagery of these places as well as the pictures from her MA collection which was made from repurposed fabrics. It was the success of the book and collection that brought the second-hand garment industry onto the fashion agenda. Her graduation collection was purchased by British retailer LN-CC and this eventually led to launch her label, Ahluwalia with sustainable principles.

 

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Her debut collection was proof of her conscious choices as she used second hand garment reworked as menswear to highlight the industry's problem with waste. It's not just her technique and material choice but also her production methods that set her apart as a designer. For her Summer Spring 2019 collection, the beading on her patchwork pants was done by Sewa Delhi, an organisation that specialises in getting rural Indian women into fairly paid work that fits around their family schedule. The collection was such a hit that it won her the H&M Global Design Award 2019. The same year, she collaborated with Adidas at Paris Fashion Week for Autumn/Winter 2019 and took over the ramp at London Fashion Week 2020 with her Spring/Summer 2021 collection.

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Since the launch of her label, Priya has been drawing inspiration from her Indian and Nigerian roots for her collection, and that's what makes her work unique and intriguing at the same time. "I am always inspired by my heritage and upbringing. I am Nigerian and Indian, and I was brought up in London, they are all places with such a wealth of culture and inspiration. I love the vibrancy of Lagos style, the craftsmanship of Indian textiles and the typical mixed wardrobe of a London man. They fuse together to create collections that are serious and playful at the same time," she said.

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In just four years, Ahluwalia has become a rising star in fashion - someone who is making the world rethink about their sartorial choices and asking the fashion industry to make conscious choice to reduce the carbon footprint by opting for sustainable fashion.

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k. “Created with no less a purposeful agenda than manifesting joy and unity in all people, Red Baraat’s spirit is worn brightly on its sweaty and hard-worked sleeve,” mentions the Brooklyn-based band’s website. Sunny Jain has trailblazed the introduction of the north-Indian instrument, dhol to the western audiences with elan.

Red Baraat

Founded in 2008, Red Baraat has performed across the globe including prestigious venues like the White House, London Olympics, Padma Lakshmi’s Blossom Ball, TED, Austin City Limits, Bonnaroo, Luxembourg Philharmonic, and Peter Gabriel’s WOMAD festivals (Australia, New Zealand, Spain, UK).

“Red Baraat comes from the Indian brass band tradition, but it’s not just trying to replicate that sound,” Sunny said in an interview. “It’s more like a South Asian-American experience with a fusion of jazz, hip-hop, and rock with a massive amount of energy,” he added.

The band has seen the crowd go berserk with excitement from the stages of festivals like the Quebec City Summer Festival, Chicago World Music Festival, Lincoln Center, The Kennedy Center, Madison World Music Festival, New Orleans Jazz Festival, SXSW Music Festival, Pori Jazz Festival (Finland), Molde Jazz Festival (Norway) and Chicago Folks & Roots Festival, GlobalFEST, and Montreal Jazz Festival amongst others.

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Sunny Jain – soaking the world in the energy of Bhangra

Indian origin Sunny Jain is popular as one of the foremost South Asian-American jazz musicians, making an innovative blend of the cultural sounds of north Indian music, jazz, and various other musical influences. His albums have garnered global praise. Currently serving as the 2023-24 artist in residence at Wesleyan University, he is diligently working on his inaugural music theatrical production, 'Love Force'.

 The dhol player has authored two instructional drum books, ‘The Total Jazz Drummer’ and ‘Drum Atlas: India’, both published by Alfred Publishing. With a career spanning close to three decades, Sunny has received numerous accolades. In 2007, he became the first artist endorser for India's oldest and largest musical manufacturer, Bina Music.

 Sunny had also played dhol in the first Indian Broadway show, ‘Bombay Dreams’ in 2004, and made his Hollywood debut playing dhol in the movie The Accidental Husband, starring Uma Thurman, Colin Firth, and Isabella Rossellini.

[caption id="attachment_50070" align="aligncenter" width="1024"]Indian Musicians | Sunny Jain | Global Indian Photo Credit: Red Baraat[/caption]

In 2002, he was honoured as the Jazz Ambassador by the U.S. Department of State and the Kennedy Center, which led to extensive tours throughout West Africa.

“If we can unite people of all backgrounds and ethnicities to partake in the exuberance of life through the universal language of music, then life is much sweeter,” Sunny remarked in an interview. 

Illustrious musical associations

While being actively engaged with Red Baraat, Sunny was also the drummer for the acclaimed Sufi rock band Junoon for several years, performing at the Nobel Peace Prize concert in 2007, Srinagar University in Kashmir in 2009, and the General Assembly of the United Nations in 2009. During the time, he had also recorded the single ‘Open Your Eyes’ with Peter Gabriel.

Sunny Jain is currently associated as band leader and drummer of ‘Wild Wild East’. Their first album was released in 2019 by Smithsonian Folkways. The musical group had made headlines with its outstanding performance at the renowned Smithsonian Folklife Festival at the National Mall in Washington D.C.  The band recently performed at Tiny Desk Concert for NPR in 2024.

Man of milestones

Sunny has received grants for his compositions and performances from various organizations such as the Aaron Copland Music Fund, Chamber Music America, Mid-Atlantic Arts Foundation, and GlobalFEST. He was also honoured with the Arts International Award in early years of his career, which supported his jazz group, 'Sunny Jain Collective', during tours in India.

[caption id="attachment_50068" align="aligncenter" width="807"]Indian Musicians | Sunny Jain | Global Indian Red Baraat's Festival of Colors at the Bowery Ballroom in 2019 | Photo credit: Sachyn Mital.[/caption]

Much recently, in 2022, Sunny played alongside drumming legends Mickey Hart, Zakir Hussain, and Giovanni Hidalgo in Planet Drum's first show in 15 years.  In 2023, he served as the music producer for Mira Nair's 'Monsoon Wedding, The Musical' based on the director’s widely acclaimed 2001 movie.

A few years back he had donned the hat of the musical director for the OBIE award-winning show, 'The Jungle', and had directed music for Lincoln Center’s 60th Anniversary celebrations.

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Merging innovation with heritage

“My parents were immigrants – I was born and raised in Rochester, N.Y. where I had a healthy dose of a little bit of everything – Bollywood classics from the 50s through the 80s, devotional songs of Jainism through both my parents, and then some Hindustani classical. I was getting all the Western music, like Casey Kasem’s Top 40, from my two older siblings,” Jain shared in an interview.

He went on to study jazz, and was inspired by greats like Elvin Jones and Max Roach but chose to create his own music by blending jazz with South Asian tunes. People loved his innovative music and Sunny started making a name for himself with packed night-club performances that eventually led to prestigious collaborations and assignments.

Later, in the 'Sunny Jain Collective', he explored how Indian classical music could influence jazz, working with artists like Rez Abbasi and Samita Sinha. With 'Tongues in Trees', a trio including Sinha and Grey Mcmurray, he combined indie-pop with Indian rhythms. Alongside Pakistani musician Ali Sethi, Jain formed Resident Alien, focusing on the theme of migration.

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Giving back

Sunny Jain has always tried to merge his music with purpose. At the beginning of his career, through his project, ‘Taboo’, he had addressed social justice issues affecting the South Asian community, drawing from ancient poetry to tackle modern problems like sexual identity and domestic violence.

During his association with the band ‘Junoon’, he had used musical performances to raise awareness and funds supporting flood victims of Pakistan and Pakistani refugees in the Swat Valley.

During the pandemic the dhol player and jazz composer had released ‘Phoenix Rise’, a collaborative album featuring over 50 artists, along with a 72-page book promoting social justice.

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(July 26, 2023) In June 2023, Spidey fans from India were in for a treat as the theatres reverberated with the electrifying soundtrack of Nucleya's Bakar Bakar on Peter Parker's landing in India in a scene from Spider-Man: Across the Spider-Verse. However, it took him not one or two but twelve song pitches to get a nod from the Marvel Studios. Known for their secrecy, Marvel's only brief was that they need a song from the landing scene of Spiderman in India. "I thought they would need sounds that were reminiscent of celebration [in India], but the process was like the term — Andhere mein teer chalana. I made 12 attempts, and one hit the target," he said in an interview. Interestingly, this song's rights were once closer to be sold to a label, however, Nucleya decided against it as he was sure that someday some big filmmaker would ask for it. And that's what happened when Bakar Bakar made it to a Marvel film, thus catapulting Nucleya's popularity to another height.   View this post on Instagram   A post shared by NUCLEYA (@nucleya) But it hasn't been an easy journey for someone who began making music in his

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But it hasn't been an easy journey for someone who began making music in his bedroom and later rose to the ranks of the EDM phenomenon in India. Here’s the journey of the artiste who is making the right noise with his music globally.

Love for mixing led to Bandish Projeckt

Born as Udyan Sagar in Agra and raised in Ahmedabad, Nucleya grew up to music often playing in his house, through hundreds of cassettes that were his father’s treasure trove. The beats and lyrics enchanted Nucleya, but it wasn't until his teens that he decided to make his own music. It began when his father gifted him his first computer and the same year he met Mayur Narvekar, with whom he eventually started Bandish Projeckt. Initially, it was just two teenage boys trying their hands at mixing music and learning the intricacies of it all.

For months, Navrekar and he sat together in a room to create EDM. Till then, they made music for themselves and their friends. However, things changed when they met an artiste manager, Mehir Nath Chopra, from Mumbai who had recently returned to Ahmedabad. It was at his gig that Nucleya and Navrekar got their first chance to play for a crowd. Chopra was so blown away by the act presented by the two teens that he decided to collaborate with them, and that was the beginning of Bandish Projeckt.

It was Indian Electronic Music that Bandish Projeckt aced. But with no night life in Ahmedabad back in the day, the band decided to throw its own parties where they could play the music. Their music found the perfect audience in the students of National Institute of Design and IIM who danced to their beats till the wee hours.

The sudden downfall

Soon, Bandish Projeckt started doing gigs in Delhi and Mumbai, and later shifted base to Dubai. The international exposure took them to London for a three-month project, however, things started to sour between Nucleya and Navrekar, and the two decided to part ways.

From being one of the best bands in India to returning to square one, Nucleya hit a low note in his life. With a financial crisis in the family and not much work on the plate, things started to get uncomfortable. "My life was at a complete full stop. I didn’t think things would ever get back to normal," says Nucleya in Ride to the Roots documentary. Such was the disappointment that he almost decided to give up on his music. That is when his wife Smriti stepped in and asked him to take a break and look for inspiration.

Nucleya | Global Indian | Music

Rising from the ashes like a phoenix

Nucleya took to the streets of India in search of the sounds that could help him rebuild his career. Be it horror films, band baaja or fireworks, Nucleya grasped at every sound – it was Indian street music that finally became his beat. The tempo started to soar and Only Much Louder (OML) took him in and repackaged him as Nucleya. His first EP Koocha Monster was launched at a Ganesh Chaturthi procession and another at a stadium with 10,000 fans, making it the country’s largest sellout by an indie act.

"I consider my music to be Indian street music, but just produced electronically and I think launching my first full album there [during visarjan] really represented it in the best possible light. Looking back, it’s a little hard to believe that it actually happened and that it happened at the scale that it did. It was just a crazy idea we had and seeing it come to fruition and having the impact it did is very rewarding," he told First Post.

With songs like Bass Rani, Laung Gwacha, Mumbai Dance, Nucleya became the biggest EDM phenomenon in India that the youth connected with. From performing live in front of large audiences in the UK and Mexico to opening for David Guetta's Goa Sunburn Festival to headlining NH7 Weekender in Pune, Nucleya cracked the code and how. If he has Global Indian Music Award for Best Electronic Single to his credit, he also has spread his wings to Bollywood with Let's Naacho from Kapoor & Sons and Paintra from Mukkabaaz. The music composer has become a name to reckon with in the independent music circuit, and his popularity is soaring with each passing day.

https://www.youtube.com/watch?v=l12_JIQ2TqA

His international collaborations with American EDM band Krewella and music DJ trio Major Lazer have put his music on the international map.

Carving his space in India's NFT market

In 2021, Nucleya jumped onto the bandwagon of digital assets. In what could be called India’s largest NFT drop on Wazir X (a crypto exchange that launched an NFT marketplace), the music artiste collaborated with Ritviz for the first time for their latest album Baraat, making them the first Indian creators to auction digital tokens. The 60 NFTs released between August 15 and October 3, 2021 are a mix of iconic photographs, artworks, personal artifacts and limited-edition art pieces.

"The way music is consumed has changed so much over the years and it’s imperative for us as artistes to stay ahead of the curve by developing new and exciting ways for us to engage with our audiences. NFTs are a disruptive way for artistes to put themselves out there and build on relationships with their fans, and how artists use this new medium will definitely be exciting to watch," said Nucleya.

Nucleya | Global Indian

His music over the years has become a phenomenon, and it was this that attracted Marvel Studio. From a musician who rose like a phoenix from the ashes to making music for Spiderman, Nucleya has come a long way in the journey and is an inspiration for millions of people.

  • Follow Nucleya on Instagram

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Plot twist: How Dev Raturi went from waiter to restaurateur to one of China’s best loved actors

(October 24, 2024) Dev Raturi fondly remembers his pahad in Uttarakhand, although nearly 20 years have passed since he last called it home. In 2005, armed with a job offer from a friend, and lots of dreams for his future, Raturi scraped funds together to buy himself a plane ticket to Beijing. As promised, he began his career as a waiter, serving food and wiping down tables at his friend's restaurant and earning a meagre monthly salary of 1650 RMB. Five years later, he was fluent in Mandarin, had a steady diet of Bruce Lee films, and had risen through the ranks to become general manager of a steakhouse. He went on to open his own restaurant chain, and in 2015, found the break he had been waiting for all his life - the chance to act in a film. Now, he has worked in over 20 films and web series, and still owns a chain of successful Indian restaurants. He is now such a popular name in China that his life story has found its way into a Chinese textbook. The Global Indian, who has become a self-appointed cultural bridge between India and China, is a prominent member of

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obal Indian, who has become a self-appointed cultural bridge between India and China, is a prominent member of a small-ish Indian diaspora comprising around 45,000, a mix of professionals, traders and students. Most of these people are located in major cities like Beijing, Shanghai and Guangzhou. In Beijing, where Dev Raturi started his journey, Indian professionals are found in fields like IT, finance, and education. Additionally, Indian-owned businesses, including restaurants, play a key role in representing Indian culture.

[caption id="attachment_58490" align="aligncenter" width="308"]Dev Raturi | Actor | Global Indian Dev Raturi[/caption]

Early Life: Leaving Home for Opportunity

Dev grew up in Kemriya-Saur, a village in Uttarakhand’s Tehri Garhwal district. His family lived off farming, and money was always tight. Like many young men from his background, he had to leave school early to help out. He moved to Delhi in the late 1990s, working a series of jobs—anything that paid the bills. But Dev wanted more than just to scrape by. He dreamed of making it big, especially in films. Inspired by Bruce Lee, he was fascinated by the world of cinema.

In 1998, he tried his luck in Bollywood. He auditioned, waited, and hoped, but it never clicked. Dev didn’t have the connections or the polish to break into an industry known for being tough on outsiders. After several years, it became clear he needed to find another path.

"Acting was something I had given up on, but China gave me a second chance." - Dev Raturi

The Move to China: A Gamble That Paid Off

In 2005, a friend told him about a job opportunity in Beijing. It wasn’t glamorous—a waiter job at an Indian restaurant—but it was a chance to start fresh in a place where no one knew him, and where he might just find his break. “I remember everyone telling me I was making a mistake,” Dev said. “But I had to try something new. I felt stuck.”

The first job was as basic as it sounded. Dev’s salary was 1,650 yuan a month, barely enough to live on. The language barrier was huge, and he knew little about China beyond what he’d seen on TV. But this was where Dev’s stubbornness came in handy. He learned Mandarin on the job, listening carefully to how customers spoke and picking up phrases from his colleagues. By 2007, he had learned enough to be promoted to manager, and his salary rose significantly. “I was always good with people, and I think that’s what helped,” he said. “Even when I didn’t understand everything, I listened.”

[caption id="attachment_58493" align="aligncenter" width="574"]Dev Raturi | Actor | Global Indian A still from a Dev Raturi film[/caption]

By 2010, Dev had become the area director for a hospitality chain. He was responsible for multiple restaurants, handling operations and marketing. But he wasn’t satisfied with just being an employee. He saw the gap in how Indian culture was represented in China and thought he could do it better. He heard his Indian friends speak ill of China, and his Chinese friends' unflattering opinions of India, and was hurt by both. However, he came to understand these prejudices came from ignorance, rather than any real malice or hatred. "I realised it is not an easy job being a proud Indian in China. So I thought I must fill this gap because there were very few Indian restaurants, but none of them present you with Indian culture, they just sell the food. I realised that no, this is not enough."

Entrepreneurial Success: Building a Restaurant Chain

In 2013, Dev opened his first restaurant, Redfort, in Xi’an. This wasn’t just another Indian eatery. Dev wanted it to be an immersive experience of Indian culture, from the decor and music to the food and service. The restaurant became a hit, not just because of the food, but because it gave people something they hadn’t seen before—a glimpse into India. “We didn’t just sell food; we sold an experience,” Dev explained. “When people walked into Redfort, I wanted them to feel like they were in India, not just another restaurant.”

Redfort was successful enough that Dev expanded it to other cities. Over the next few years, he opened more branches across China, each one adding a little more to the experience. Today, he owns a chain of eight restaurants, as well as two Chinese restaurants specializing in local cuisine. His success earned him numerous media appearances, and in 2018, he was named one of the “Top 100 Entrepreneurs in Shaanxi.” His story even became part of a class 7 English textbook in Xi’an.

[caption id="attachment_58491" align="aligncenter" width="622"]Actor | Global Indian Red Fort, the Indian restaurant in China owned by Dev Raturi[/caption]

Breaking into Films: An Unexpected Twist

While his restaurants were thriving, Dev’s childhood dream of acting hadn’t disappeared. His big break came out of nowhere. In 2016, while preparing to open a new restaurant in Sichuan, he was approached by a director looking for an Indian actor for a small role in a Chinese film. “I didn’t think much of it,” Dev recalled. “I thought, why not? It had always been my dream.”

The film was a low-budget project, but it gave him a taste of what he had always wanted. The role wasn’t big, but it was enough to get him noticed. Over the next few years, Dev landed more roles in films and TV shows, playing a variety of characters. By 2019, he had appeared in over 20 productions, including “The Ark,” where he played an astronaut, and “My Roommate is a Detective,” a popular TV series. “I never thought I’d get to do this,” he said. “Acting was something I had given up on, but China gave me a second chance.”

Impact

Dev’s story is now well known, both in China and back home in India. He’s been featured on CCTV, Xinhua News, and other media platforms. His restaurants are popular not just for their food but for the cultural experience they offer. He regularly organizes events that showcase Indian music, dance, and festivals, making his restaurants more than just places to eat—they’re a way for people to learn about Indian culture. “I wanted to do more than just serve food,” he said. “I wanted to bridge a gap. There are so many misconceptions about India in China, and I wanted to change that.”

In 2018, Dev was recognized as one of the “Top 100 Entrepreneurs in Shaanxi,” and his achievements earned him roles such as Deputy Director of Foreign Affairs Committee of Xi’an Baoji Chamber of Commerce. Today, his story continues to inspire many, especially those who feel limited by their circumstances.

Dev Raturi | Actor | Global Indian

Dev is also planning to invest further in his home state of Uttarakhand. “I want to give back,” he said. “I’m working on a plan to open a business there, maybe something similar to what I’ve done in China. It’s important for me to contribute to where I came from.”

For Dev Raturi, success didn’t come the way he expected, but it came nonetheless. From waiting tables to running a chain of restaurants, from dreaming of Bollywood to acting in Chinese films, his journey is a reminder that sometimes, taking the unexpected route leads to the most surprising destinations.

  • Follow Dev Raturi on his website.

 

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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