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Global IndianstoryDarjeeling Express in London’s Covent Garden has Indian chef Asma getting epicurean
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Darjeeling Express in London’s Covent Garden has Indian chef Asma getting epicurean

Written by: Sarbani Sen

(March 19, 2022) The smell of spices roasting, Kishore Kumar hits blaring from a speaker, the air thick with laughter – Asma Khan’s Supper Clubs started small in early 90s London but grew bigger every week. A talent for putting together Kolkata Mughlai and Hyderabadi spreads had opened the doors to a new life – a much-needed opportunity for a young woman who had put the familiar thousands of miles behind.  “More than just the act of cooking, I enjoy feeding people,” smiles Asma during an interview with Global Indian. “I knew I could do something with food, so I opted for the easiest and cheapest – Hosting supper clubs in my own house,” she adds. The London-based chef runs Darjeeling Express, one of that London’s most sought-after dining rooms. Since it began in 2017, celebrities like Nigella Lawson, actor Keira Knightley, Dan Levy (the creator of Schitt’s Creek), Anil Kapoor and his daughter Sonam and Paul Rudd have visited for the “pani puri, prawn malai curry, Hyderabadi thali, chicken kaati rolls and Kolkata biryani, all of which guests love.

Famous chefs are synonymous with famed schools and restaurants, celebrity mentors, and a tally of Michelin stars. Asma Khan boasts none of these. With no formal training, the London-based chef, restaurateur and author has carved herself a niche at London’s culinary high table. Apart from its popularity, Darjeeling Express’ biryani supper clubs are eagerly awaited. Asma Khan’s stock only rose when she became the first British chef to feature in Netflix’s Emmy nominated Chef’s Table. On March 17, 2022, she unveiled her second book, Ammu, dedicated to her mother, bringing recipes from her family kitchen to yours.

Asma Khan. Photo by Urszula Sołtys

Back to the beginning

Her five years in the restaurant business have been marked by a meteoric rise to fame but was preceded, as most success stories are, by a long, sometimes arduous journey. In 1991, “a family member introduced me to my future husband,” she says. Three months later, the couple decided to marry. When she arrived in England, Asma had barely cooked in her life. Stepping off the plane, her first experience of a foreign land was the biting cold of an unforgiving winter.

With her friends and family back home in India, sheer boredom compelled Asma to try her hand in the kitchen. Back home in India, the history honours student from Loreto College had been all set for what looked like a career in writing. The La Martiniere alumna began with a stint as a copywriter in Lintas, then joined Anand Bazar Patrika’s Sunday magazine as a sub-editor, working with columnist Vir Sanghvi.

“When I started cooking, I started feeling happy and satisfied. Feeding others was a bonus,” she adds. She mostly stuck to a mix of Kolkata Mughlai and Hyderabadi cuisine. In 1996, she decided to return to studies and studied law.

 

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A post shared by Asma Khan (@asmakhanlondon)

With a little help from her friends

Her love for cooking brought one more opportunity – to make new friends. As her home was beside a school, Asma became friends with a group of Indian nannies awaiting their wards. They would come home, where Asma cooked for them.

What started out as a group of 14 grew bigger each passing week, with her nanny friends helping out in the kitchen. “I had mostly women guests from diverse backgrounds but slowly, through word-of-mouth, it became more of a cosmopolitan crowd, with women bringing their partners as well,” Asma explains. As the demand continued to grow, so did Asma’s team of home chefs.

Pop-ups and English pubs

Asma’s two young sons were overwhelmed by the Supper Club gatherings and the constant noise. That led her to her coveted space at Covent Garden, after trying a hand at pop-ups.

In 2015, Asma collaborated with a Soho pub to serve food there. The journey was tough, Asma admits. There were days when her fare had no takers and on others, they ran out of food. Sometimes, she offered free samosas to attract crowds. One day, however, “A man said, ‘Oh no, I don’t like your curry, love,’ I felt terrible but I wasn’t ready to give up. I knew my food was good and was confident that things would change.”

Photo by Urszula Sołtys

A food critic and a change

Fay Maschler, the restaurant critic of London’s Evening Standard decided to try her food. It was unexpected, as temporary setups like pop-ups and supper clubs don’t usually get reviewed. “She liked the food and wrote the review. Overnight, we had a massive queue of people,” Asma smiles.

One thing led to another and in 2017, Asma decided it was time to open Darjeeling Express at Garrick Street in Covent Garden. Why the name? “Darjeeling takes me back to my childhood. The toy train ride from New Jalpaiguri to Darjeeling reminded me of my childhood days when we escaped to the hills far away from Kolkata heat,” she says.

No shortcuts to success

The all-female staff who ran the restaurant came with no formal training. “We learned everything the hard way,” the London-based chef remarks. But she had her loyal guests from the supper clubs and her pop-up days. Soon, the restaurant was the go-to for authentic Indian food.

Her restaurant, she says, is about home food cooked by women. It’s her way of celebrating the, “heroes of the sub-continent. They are the housewives, the mothers and the household help. The identity of women is so overshadowed.”

When Netflix came calling

Asma is the first British chef to be featured on Chef’s Table. This was the big league, she knew and she used it as a platform to raise a voice of solidarity for South Asian women. “I wanted to showcase our home cooks for we are collectively uncelebrated. Every household in India, Pakistan, Bangladesh and Sri Lanka has women in the kitchens, even if men dominate the restaurant business,” says Asma.

She presented Netflix, therefore, with one condition: That her team is present also. “Darjeeling Express and its journey is not about me alone,” she insisted. Netflix agreed and soon, the world learned Asma’s name and became acquainted with her team of women from India and Nepal. The episode went on to an Emmy nomination and Darjeeling Express was nominated for a James Beard Award in 2020.

 

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A post shared by Asma Khan (@asmakhanlondon)

The pandemic

The year 2020 was fateful for restaurant businesses and for Darjeeling Express too. “We had to close down but didn’t give up,” Asma says. Instead, the kitchen’s female warriors began a home delivery service. Her second book, Ammu, written for her mother began. It comprises 100 recipes that she used to have as a child and what she was cooking for her sons in London. “Since I couldn’t travel due to Covid-19, and I had complete silence around me, I could write the book. It is all about learning about spices, flavours and how to cook with love and patience,” she says. Food, she feels, is all about story-telling and the book does that.

In 2018, Asma made her literary debut with a cookbook titled Asma’s Indian Kitchen. It won the Gourmand World Cookbook Award in the Indian cuisine category in the UK, and was shortlisted for best debut cookbook for the Fortnum & Mason 2019 Awards.

 

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A post shared by Asma Khan (@asmakhanlondon)

Between Bollywood and the BBC

Her love for Bollywood music will never fade away, with Kishore Kumar and Hemant Kumar remaining her favourites. Asma also enjoys writing poetry and is a regular at BBC Radio where she and a team analyse political news every Sunday morning.

Though she has a busy schedule, Asma was in Kolkata last year to shoot for Yes Chef, an online show that features the world’s best chefs taking exclusive cooking classes for the home cook. She shared her favourite recipes, and enthused in yet another chance of storytelling through cuisine.

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  • Asma Khan
  • Chef's Table
  • Darjeeling Express
  • Indian Cuisine in London
  • Mughlai cuisine
  • Netflix

Published on 19, Mar 2022

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[caption id="attachment_31127" align="aligncenter" width="648"]Cleantech startup | Global Indian Aamir Jariwala and Akshat Ghiya co-founded the startup Karma Recycling[/caption]

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img class=" wp-image-39958" src="https://stage.globalindian.com//wp-content/uploads/2023/06/thumbnail_image_6483441.jpg" alt="" width="447" height="595" /> Amrita Haralalka-Knight, founder and CEO, Telaship[/caption]

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"We have 10,000 artisans registered with us either individually, or through co-ops and business, or who are doing business with our platform," Haralaka-Knight explains. Telaship also collaborates with NGOs to work with artisans with special needs. They collaborate with Telaship to learn hand-embroidery, to be able to build a business and income source for themselves. "Today we are proud to have a huge variety and high quality of artisans across hand embroidery, hand weaving of bio- degradable fabrics such as those made of rose petal cellulose, pattern making, hand stitching, block print, batik," says Haralaka-Knight.

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Approaching the market

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Paying it forward

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"We flip the equation to create an ethical community," Haralaka-Knight states. "Many of our local artisans today are from rural India and are also happy about the protection they receive from Telaship." The company also organises workshops and training programmes to help artisans upskill and promote themselves. "Recently, we organised our second embroidery workshop for youths with special needs as a part of our ongoing efforts to promote artisans, and we are really proud of that," Haralaka-Knight says.

Promoting diversity, preserving tradition

The aim, she explains, to provide specially-abled youth at the Metta Welfare Association with an opportunity to learn a new skill and express their creativity through the art of embroidery. Through this workshop, different artisans and designers were brought together to interact with the participants and share their expertise and there was a French embroidery mentor for the students. “We provided the necessary materials and instruction, and students were free to express themselves through this beautiful art form," says Haralaka-Knight. "We were inspired by the enthusiasm and passion that everyone brought to the workshops and it was truly heart-warming to see how they supported and encouraged each other.”

The Telaship team believes that promoting the work of artisans transcends merely showcasing beautiful pieces of art. "It's also about preserving traditional art forms and empowering communities," Haralaka-Knight says. "We firmly believe that everyone should have access to the tools and resources needed to pursue their passions and achieve their goals."

Haralaka-Knight is also committed to promoting diversity and inclusivity in the creative industry. “We believe that by fostering connections between artisans and designers, we can help build a more sustainable and equitable future for all," she says.

 Ingredient for success

The ability to take risks, Haralaka-Knight has learned, is foremost in her journey. “Dreams will change and mature but celebrate what you have achieved and plan for your next dream,” she signs off.

Follow Amrita Halalka-Knight on LinkedIn

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em> said at a recent conference, "We are witnessing a seismic shift in where and how content will be consumed, and I believe that Tubi can become the destination for the next generation of audiences. The future of streaming TV is free, and I am excited to join the Tubi team to help shape the next wave of entertainment, by giving all people access to all the world’s stories. Tubi is doing things differently in a space that is being imminently disrupted, and that is my kind of opportunity.”

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Inspired by her father

Born to Punjabi-Hindu immigrants from India, the business executive grew up in Flint, Michigan. Her father operated a plastics recycling plant in the town. An ambitious child, Anjali would take part in various projects and also represented her school in many competitions. With aspirations of becoming a playwright, Anjali would cast her brother and sister in plays that were brought to life for an exclusive audience of two: their adoring parents. "I was really shy as a kid. Acting, dancing, and singing were a really nice outlet for me," she recalled during an interview.

The first turning point

However, a turning point in her life came, while she was at the Barnes & Noble store with her father, where they found a book called The Best High Schools in America. "I didn't know there was a thing called prep schools; I didn't know that was a thing that existed," Anjali recalled. While initially didn't wasn't sure about applying to these schools, it was advice that her father, which changed her mind. "My dad's given me great advice. Probably one piece of advice that I give to others that he's given to me is to live outside of your comfort zone. It speaks somewhat to the philosophy of 'put yourself in positions where you might not have a ton of experience," the business executive said.

https://www.youtube.com/watch?v=UGdLvGbpehQ

And his words worked like magic. Anjali started applying to prep schools as an experiment. She courageously ventured beyond her comfort zone and used it as a launching pad for her future accomplishments. The business executive shared, "We didn't know what we were doing. My dad bought me the book. The next day, I started applying. I applied to maybe 30 schools, ranging from a military academy to a Catholic school. I didn't know anything."

The youngster's efforts earned her a place at the prestigious Phillips Academy, a private school in Andover, Massachusetts, where she finished her schooling. The business executive then attended the Wharton School of the University of Pennsylvania from 2001 to 2005 and graduated with a B.Sc. in Finance and Management.

Climbing the corporate ladders

Soon after graduating from college, Anjali worked as an investment banker even though she knew that the banking life was not included in her long-term goals. "I did it for really one reason, which is I wanted to be well-versed in finance, and I wanted to see how value was created and destroyed," she shared. And between 2005 and 2014, the business executive worked in various companies, holding positions in finance, media, and e-commerce.

Business executive | Anjali Sud | Global Indian

However, her shining moment came, when she joined Vimeo, as Head of Global Marketing in 2014. It was again the advice of her father that made her leave a tried and tested path, and join a company that wasn't faring wasn't faring quite well. "It's something I feel like I've done my whole life," the business executive shared in an interview, while talking about pushing her boundaries, "Leaving home at 14, going to Andover, where I didn't know anything, I was definitely outside my comfort zone then. In many of the roles I've had at Amazon and certainly at Vimeo, I've been in situations where it wasn't like I had the playbook and I knew exactly what to do."

The rise to CEO

Just about three years into her time at Vimeo, the business executive became the CEO of the company and within her first 90 days as CEO, the company acquired Livestream. At 34, Anjali was the youngest chief executive of any IAC (IAC) brand and made it to The Hollywood Reporter’s 2017 Next Gen list, which spotlights 35 executives under 35, who 'will soon run Hollywood'. “I had always hoped to one day be in a position like this. I couldn’t have imagined 10 years ago that I would be where I am today," she said, " It’s been a series of strategic choices and fortuitous events and a lot of hard work and support from my team.”

Business executive | Anjali Sud | Global Indian

Speaking about her strategies, she shared, "I saw an opportunity to champion the creator side of the platform. So, I just started doing it. That opened up a path for me to do that formally. It was a major catalyst for why I’m sitting where I am today. You just have to permit yourself and not wait for formal permission to do it."

Empowering women

Now a mother of two, Anjali is a huge supporter of more women as business leaders. However, she points out, that it is necessary to be authentic to lead people. "Early on, I felt like I had to change the way I talked and acted to embody the more traditional make leader from the way I cut my hair to not wearing jewellery and so on. The reality is that you will be great when you are yourself. Being yourself is really hard because you have to find the version of yourself that is most authentic,” the business executive said.

https://www.youtube.com/watch?v=fZD74KHH1pg

While she is quite busy with her career and her ambitions may have changed from the days she dreamed of writing a Broadway show, the business executive is dedicated to building businesses for the creative minds.

  • Follow Anjali Sud on LinkedIn, Instagram, and Twitter

Reading Time: 6 mins

Story
Simmarpal Singh: From Peanut Prince of Argentina to agribusiness leader in India

(October 21, 2024) As a young boy growing up in Durgapur in West Bengal, Simmarpal Singh would often find himself glued to the television, watching Diego Maradona and his teammates create magic on the soccer field. But little did Simmarpal know that he would one day make a name for himself in Argentina — not in the world of football, but in the fields of peanuts, where he would eventually earn the title, the 'Peanut Prince of Argentina.' By the time Simmarpal arrived in Argentina in 2005, he was already an experienced agricultural expert, having worked in Africa with the Singapore-based Olam International. His mission in Argentina was clear: buy peanuts for Olam's global operations. What wasn't clear at the time was that Singh would soon spearhead one of the most successful agricultural ventures in the country, forever leaving his mark not only on Argentina's peanut industry but also on the broader landscape of agricultural innovation. "Initiated the farm to factory peanuts business and in a five-year span, scaled it up to 39K hectares by diversifying into other crops like soybean, corn, alubias, rice farming and manufacturing through four processing plants," Singh wrote on his LinkedIn. [caption id="attachment_58157" align="aligncenter" width="369"]

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igncenter" width="369"]Simmarpal Singh | Global Indian Simmarpal Singh[/caption]

India-Africa-Latin America

Born in a Sikh family, Simmarpal finished his schooling at St Xavier's School in Durgapur before graduating in B.Sc Agriculture Sciences from Guru Nanak Dev University in Amritsar. Passionate about agriculture, he later enrolled himself at the Institute of Rural Management Anand in Gujarat. After working with the National Dairy Development Board and Amul, he joined Olam in Mozambique as a branch manager. This was the beginning for his global journey which later took him to Ivory Coast and Ghana before foraying into Argentina as country head.

When Simmarpal Singh first arrived in Argentina, Olam International had been operating primarily as a trader and processor. The peanut business was well-established, and dominated by long-standing local relationships and contracts. Singh quickly realised that buying peanuts from established farmers, who were already tied to other companies, would be a challenge. But where others saw an obstacle, Singh saw an opportunity. Rather than relying solely on sourcing from local farmers, Singh proposed a bold new idea: Why not start farming the peanuts themselves?

[caption id="attachment_58161" align="aligncenter" width="323"]Simmarpal Singh | Global Indian Simmarpal Singh in Argentina[/caption]

It was an ambitious plan, especially for a company like Olam that had never ventured into large-scale farming before. But Singh’s agricultural background gave him the expertise and confidence to push the project forward. He started small, leasing 700 hectares of land to test the waters. The pilot was a success, and in just a few years, Singh had scaled up the operation to a staggering 39,000 hectares, transforming Olam into a major player in Argentina’s peanut industry. Simmarpal began from scratch, learning large-scale farming in Argentina, which was Olam's first foray into raw crop farming. The company now cultivates 40,000 hectares of crops in various provinces of Argentina, and is one of the top seven peanut players in the country.

This rapid growth earned him the title “Peanut Prince of Argentina,” a nickname given by India's ambassador to Argentina, Rengaraj Viswanathan, in 2009. In a blog post, Viswanathan affectionately called Singh a “handsome maharaja,” noting how his turban made him stand out in Argentine social circles. Singh's friendly nature quickly made him popular with the locals, who were curious about Sikhism and even wanted to wear turbans like his. However, it was Singh’s expertise in agriculture, more than his charm, that truly solidified his legacy in the country.

Global Vision for Agriculture

Singh’s success in Argentina was not just about peanuts. Under his leadership, Olam International diversified its operations to include soybeans, corn, and rice farming, along with processing plants. “Understanding large-scale farming was the challenge since Argentina was the first country where Olam made a foray into raw crop farming,” the Global Indian explained in an interview. “Everything had to be started from zero.”

Argentina, with its fertile lands and favourable climate, was a natural fit for agricultural expansion. As the world's second-largest exporter of peanuts, the country offered immense growth potential, and Singh was determined to make the most of it. His work not only boosted Olam’s profits but also helped modernise Argentina’s agricultural sector, bringing in new technologies and farming practices like setting up processes and risk mitigation mechanisms in rainfed and irrigated farming systems that improved efficiency and productivity.

Singh’s vision for agriculture was global in scope. Having worked in Africa, India, and Latin America, he saw firsthand the potential for technological advancements to revolutionise the sector. "It's only in the last few years that we’ve begun seeing technological advancements in India in this sector to increase productivity,” he noted. “Today there is a new technology that focuses on things like soil testing, satellite imagery, and pre-harvest stages. It’s still a work in progress.”

For Simmarpal Singh, agriculture was about more than just profits; it was about sustainability and adaptation. As debates about organic versus chemical farming raged on, Singh remained pragmatic. “With the way the population is growing, agriculture is all about extracting more and more from the same area of farmland,” he said. “On the other hand, farmers are not going to invest time and money into organic farming if they aren’t going to get the returns.”

Life Beyond Olam: Mentorship and Innovation

After over a decade of international exposure, particularly his success in scaling Olam's peanut operations in Argentina, Singh returned to India with a wealth of global expertise. His experiences in Latin America and Africa equipped him with the tools to manage complex agricultural operations, formulate growth strategies, and navigate multicultural environments. He brought back this knowledge to India, where the agricultural landscape had its own set of challenges. He took on leadership roles at Louis Dreyfus Company (overseeing the company's $1 billion operations) and later COFCO International India, further cementing his reputation as a key player in the sector. It was in September this year that he found himself taking on the role of Chief Operating Officer at Terviva, an agricultural innovation company in the US.

But Singh's influence extends far beyond corporate boardrooms. Today, he mentors entrepreneurs and an investor in startups, including companies like Knocksense and Snackamor. His belief in the power of innovation drives his work with these startups, as he seeks to empower the next generation of agricultural leaders.

His impact is also felt in India, where he is a member of the National Council for Agriculture Committee of the Confederation of Indian Industry (CII) and the Sustainable Agriculture Task Force of the Federation of Indian Chambers of Commerce & Industry (FICCI). His work in these organizations reflects his commitment to advancing agriculture in his home country, where he believes there is still much-untapped potential.

The Legacy of the Peanut Prince

For the Sikh community in Argentina, Singh is a symbol of success and cultural pride. Sikhs have been living in Argentina since the 1930s when they first arrived to work in British sugar mills. While the community has remained small—around 300 families—Singh’s prominence has brought newfound attention to their contributions. As one of the most prominent Indians in the country, Singh has bridged the cultural gap between Argentina and India, helping to foster greater understanding and appreciation for Sikhism.

"Being a Sikh, people wanted to speak to me, ask me about my turban and Sikhism. They were quite inquisitive," he added. It was in 2018 that Sikh faith was officially recognised in Argentina, with one Gurudwara in the country based in Rosario de la Frontera in the town of Salta.

Reflecting on his journey, Singh remains humble. “Everything just fell into place,” he said in an interview. “I wanted to go to IIT or Civils. None of those panned out, but life took its own turns. I just went along with the flow and managed to maximise the opportunities that came my way.”

Simmarpal Singh’s journey from a small town in West Bengal to becoming the "Peanut Prince of Argentina" is a story of determination, adaptability, and seizing opportunities. His contributions to Argentina’s agriculture have left a lasting impact, and his success has made him a figure of pride for the Indian diaspora. As Singh continues to shape the agricultural sector and mentor future entrepreneurs, his story stands as a reminder of how far one can go by staying open to new challenges and pushing boundaries.

  • Follow Simmarpal Singh on LinkedIn

 

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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