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Indian Artists | Rupam Varma | Global Indian
Global IndianstoryRupam Varma: Bridging cultures at Charlotte through GI-tagged Madhubani art
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Rupam Varma: Bridging cultures at Charlotte through GI-tagged Madhubani art

Written by: Amrita Priya

(Aug 21, 2023) Madhubani art, also known as Mithila art, is a cherished traditional art form of Bihar. It traces its origins to the Ramayana, when King Janaka commissioned an artist to depict his daughter Sita’s wedding with Lord Ram. It originated in Janakpur, the capital of ancient Mithila – present day Bihar and Nepal. With its timeless appeal, the art form is a mirror of indigenous folklore, rituals, and nature. Ever since it acquired the GI tag in 2007, the value that it has been adding to the Indian heritage has only deepened.   

Many artists in India and abroad are amplifying the splendour of Indian culture and artistry through this art form. Rupam Varma is one such artist. “Through my art, I give voice to the influences that have moulded my life,” she tells Global Indian.

Indian Artists | Rupam Varma | Global Indian

Rupam Varma

Initially Madhubani art was used to commemorate births, weddings, and religious rituals. But it is now evolving with varied storylines. Contemporary artists like Rupam are making every use of the opportunity.   

The Charlotte based educator is the founder of The Art Pallete – an art school and studio where she teaches and caters to custom orders as an artist. Rupam also serves as a visual art lead and curator at India Association of Charlotte and is associated with various other organisations promoting art in the region.  

From Mithila to the US  

From her birthplace at Darbhanga, in Mithila region of Bihar to Varanasi, the city where she grew up, to the US, where she lives now, Rupam Varma’s creative impulses have travelled with her.    

With a career spanning 25 years, Rupam Varma has gracefully embodied the roles of both a dedicated artist and an inspiring art educator. Her guidance has touched the lives of students hailing from different nationalities, spanning an impressive age range from five to 80. “The feeling of having enabled someone to experience art is uplifting and appeals to my primal emotion,” Rupam tells.  

Apart from her specialisation in Madhubani art, Rupam teaches a variety of other art forms starting with sketches, watercolour, acrylic, oil painting, portraits, fabric painting, glass painting, and Zentangle art as a certified educator. 

Indian Artists | Rupam Varma | Global Indian

Rupam Varma prepares the Easter Egg for a parade at Charlotte

Journey of explorations 

Art and creativity have been Rupam’s sources of inspiration for as long as she can recall. “My affection for Madhubani art resonates within my creations. I initially delved into it through self-guided exploration, drawing inspiration from revered artists. This foundation was further fortified during my training at the National Institute of Mithila Arts (NIMA),” she explains.  

Around two decades ago, when Rupam relocated to the United States, first to Texas and later to Charlotte following her marriage, she adeptly transformed her immigration into an avenue for engagement with the local artistic community. This transition also allowed her to discover new contexts for her artistic expressions.  

Immersing herself in the diverse milieu surrounding her and drawing from the multifaceted palette of her day-to-day experiences abroad, she skilfully captured the voices of the individuals she interacted with, enriching her canvases with their stories.  

Drawing from the traditional principles of Madhubani painting, she crafted fresh narratives inspired by her foreign environs, resulting in a collection of distinctive pieces.  

“The desire is to weave my journey of exposure across cultures and various art forms into a positive message of striving to reach a high amidst all the churn that lies beneath,” she says.

 

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Teaching art in the US  

“It’s a process of learning for me as well. Teaching folk art of India to people of different nationalities is not easy. It takes time, patience and motivation to share the culture with a diverse community,” she remarks “But going out of the comfort zone and sharing the knowledge with folks of a new community is something that I have enjoyed.”  

Rupam is truly invigorated by the curiosity and eagerness to learn that she observes in those who enrol in her classes. The enthusiasm exhibited by her students, ranging from young five-year-olds to spirited individuals in their eighties, serves as a constant source of energy for her.  

 “Their passion propels me to surpass my own boundaries to provide them the most effective introduction to the subject and its techniques,” she shares. “I have had an extremely supportive and accepting community around me that is curious to know more about what I have in store for them as an educator.”    

Indian Artists | Rupam Varma | Global Indian

Rupam Varma, her art pieces and a teaching session

The joy of art   

In addition to her engagement with Art Palette and the India Association of Charlotte, Rupam is a founding member of Namaste Artist Charlotte, an artistic group established in 2014. She also took on the role of secretary at the Waxhaw Art Council during the previous year.  

She excels in creating Mithila art on diverse mediums such as fabrics, silk purses, silk scarves, wooden coasters, and other decorative items. Her connections with fellow artists in the United States play a pivotal role in her ongoing journey of artistic advancement and education.   

Rupam plays an active role in all local artist communities, including Mint Hill Arts, Mathews Artist Guild, and Plano Art Association. Her collections are frequently showcased in art exhibitions, a testament to her expertise and dedication. 

 “My aspiration is to continually contribute to the vibrant artistic presence within my community and raise awareness about Madhubani art in the United States,” she signs off. 

 

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A post shared by Rupam Varma (@rupam_varma)

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Neeta Sinha
Neeta Sinha
August 21, 2023 10:13 pm

Excellent work 👌👌👌

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How Indian EDM phenomenon Nucleya made it to Marvel films

(July 26, 2023) In June 2023, Spidey fans from India were in for a treat as the theatres reverberated with the electrifying soundtrack of Nucleya's Bakar Bakar on Peter Parker's landing in India in a scene from Spider-Man: Across the Spider-Verse. However, it took him not one or two but twelve song pitches to get a nod from the Marvel Studios. Known for their secrecy, Marvel's only brief was that they need a song from the landing scene of Spiderman in India. "I thought they would need sounds that were reminiscent of celebration [in India], but the process was like the term — Andhere mein teer chalana. I made 12 attempts, and one hit the target," he said in an interview. Interestingly, this song's rights were once closer to be sold to a label, however, Nucleya decided against it as he was sure that someday some big filmmaker would ask for it. And that's what happened when Bakar Bakar made it to a Marvel film, thus catapulting Nucleya's popularity to another height.   View this post on Instagram   A post shared by NUCLEYA (@nucleya) But it hasn't been an easy journey for someone who began making music in his

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But it hasn't been an easy journey for someone who began making music in his bedroom and later rose to the ranks of the EDM phenomenon in India. Here’s the journey of the artiste who is making the right noise with his music globally.

Love for mixing led to Bandish Projeckt

Born as Udyan Sagar in Agra and raised in Ahmedabad, Nucleya grew up to music often playing in his house, through hundreds of cassettes that were his father’s treasure trove. The beats and lyrics enchanted Nucleya, but it wasn't until his teens that he decided to make his own music. It began when his father gifted him his first computer and the same year he met Mayur Narvekar, with whom he eventually started Bandish Projeckt. Initially, it was just two teenage boys trying their hands at mixing music and learning the intricacies of it all.

For months, Navrekar and he sat together in a room to create EDM. Till then, they made music for themselves and their friends. However, things changed when they met an artiste manager, Mehir Nath Chopra, from Mumbai who had recently returned to Ahmedabad. It was at his gig that Nucleya and Navrekar got their first chance to play for a crowd. Chopra was so blown away by the act presented by the two teens that he decided to collaborate with them, and that was the beginning of Bandish Projeckt.

It was Indian Electronic Music that Bandish Projeckt aced. But with no night life in Ahmedabad back in the day, the band decided to throw its own parties where they could play the music. Their music found the perfect audience in the students of National Institute of Design and IIM who danced to their beats till the wee hours.

The sudden downfall

Soon, Bandish Projeckt started doing gigs in Delhi and Mumbai, and later shifted base to Dubai. The international exposure took them to London for a three-month project, however, things started to sour between Nucleya and Navrekar, and the two decided to part ways.

From being one of the best bands in India to returning to square one, Nucleya hit a low note in his life. With a financial crisis in the family and not much work on the plate, things started to get uncomfortable. "My life was at a complete full stop. I didn’t think things would ever get back to normal," says Nucleya in Ride to the Roots documentary. Such was the disappointment that he almost decided to give up on his music. That is when his wife Smriti stepped in and asked him to take a break and look for inspiration.

Nucleya | Global Indian | Music

Rising from the ashes like a phoenix

Nucleya took to the streets of India in search of the sounds that could help him rebuild his career. Be it horror films, band baaja or fireworks, Nucleya grasped at every sound – it was Indian street music that finally became his beat. The tempo started to soar and Only Much Louder (OML) took him in and repackaged him as Nucleya. His first EP Koocha Monster was launched at a Ganesh Chaturthi procession and another at a stadium with 10,000 fans, making it the country’s largest sellout by an indie act.

"I consider my music to be Indian street music, but just produced electronically and I think launching my first full album there [during visarjan] really represented it in the best possible light. Looking back, it’s a little hard to believe that it actually happened and that it happened at the scale that it did. It was just a crazy idea we had and seeing it come to fruition and having the impact it did is very rewarding," he told First Post.

With songs like Bass Rani, Laung Gwacha, Mumbai Dance, Nucleya became the biggest EDM phenomenon in India that the youth connected with. From performing live in front of large audiences in the UK and Mexico to opening for David Guetta's Goa Sunburn Festival to headlining NH7 Weekender in Pune, Nucleya cracked the code and how. If he has Global Indian Music Award for Best Electronic Single to his credit, he also has spread his wings to Bollywood with Let's Naacho from Kapoor & Sons and Paintra from Mukkabaaz. The music composer has become a name to reckon with in the independent music circuit, and his popularity is soaring with each passing day.

https://www.youtube.com/watch?v=l12_JIQ2TqA

His international collaborations with American EDM band Krewella and music DJ trio Major Lazer have put his music on the international map.

Carving his space in India's NFT market

In 2021, Nucleya jumped onto the bandwagon of digital assets. In what could be called India’s largest NFT drop on Wazir X (a crypto exchange that launched an NFT marketplace), the music artiste collaborated with Ritviz for the first time for their latest album Baraat, making them the first Indian creators to auction digital tokens. The 60 NFTs released between August 15 and October 3, 2021 are a mix of iconic photographs, artworks, personal artifacts and limited-edition art pieces.

"The way music is consumed has changed so much over the years and it’s imperative for us as artistes to stay ahead of the curve by developing new and exciting ways for us to engage with our audiences. NFTs are a disruptive way for artistes to put themselves out there and build on relationships with their fans, and how artists use this new medium will definitely be exciting to watch," said Nucleya.

Nucleya | Global Indian

His music over the years has become a phenomenon, and it was this that attracted Marvel Studio. From a musician who rose like a phoenix from the ashes to making music for Spiderman, Nucleya has come a long way in the journey and is an inspiration for millions of people.

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Meet Aayushi Karnik, the Indian guitarist who riffed her way into The Juilliard School

A 28-year old self-taught Jazz-Blues Guitarist/Singer-Songwriter, Aayushi Karnik started playing guitar at the age of 12. She studied jazz guitar at New York’s feted The Julliard School. She found her calling after in the Blues while during a break from Architecture Studies. Now a seasoned member of New York’s thriving jazz circuit, Aayushi has performed alongside Indian guitar greats such as Rudy Wallang and Sanjay Divecha and has worked with musicians like Geoffrey Keezer, Christian McBride and Ron Blake and released albums like The Summer Children, and blues/rock record Troublemaker. (June 15, 2023) As a kid, Aayushi had her headphones on all the time, escaping into a musical world of her own. To her, relaxation meant playing music, writing songs and learning things about music through internet. Aayushi would do this as a hobby but while studying architecture, she gravitated even more strongly towards music. "It was during my one-year break that I became inclined towards music and started to practice guitar more aggressively as compared to when I was in Architecture school," she tells Global Indian, adding, "I was supposed to go for my undergraduate studies and I almost went in that direction after having topped the entrance exam

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ion after having topped the entrance exam for the universities but something pulled me against doing that."

Growing up in Surat, Gujarat, in a family of architects, Aayushi intended to follow in her father’s footsteps, and music was not remotely part of the plan. "I wanted to be an architect just like my father and be a really good one for that matter. My schooling was at a Convent in Surat all the way through 10th grade and then I went to an Architecture prep school as I was very clear what I wanted to do, at least then,” she says.

The musical expedition

Things started to change after she applied for a guitar competition in Nagaland. "That led to me making friends in music outside of my hometown." She began to see herself as a musician, spending hours practicing music. Her only goal was to write music and get better each day, she says. “I had created a space of escape, even when I was in high school. Forming my first band was a big moment.”

Intrigued by her own capabilities, Aayushi Karnik attempted to make the sounds that come out of her iPod and kept chasing it. "Song writing was something that I did for fun. Just like sketching, gardening, foraging, riding my scooter and other stuff that gave me pleasure. Again that low pressure space where people aren’t fighting for affirmation was something that shaped the beginnings of my musical education."

 

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Making it to Juilliard

"After studying at home for a while and being guided by a fellow musician, Floyd Fernandes, I decided to apply to colleges in the US which I thought would challenge me.” On this list was on The Julliard School, one of the top schools in the world for music, and an ambitious choice for an untrained musician.

She got a call back from Juilliard and even as she went through her final audition round, Aayushi Karnik still didn’t allow herself to get her hopes up, as being able to read and write music was one of the main requirements for admission. "I didn't grow up with an infrastructure of a well-organised music program throughout my entire schooling. But from what I've heard, it was the director of Juilliard Jazz, Wynton Marsalis, who insisted that I be admitted. I was able to pursue my education because of a full scholarship."

Knowing the craft of different genres and styles, she began her journey as a singer-songwriter. “First a singer-songwriter, then a blues musician and then a few years before I went to Juilliard, I was studying jazz with Floyd Fernandes. Currently, I am working on an album with my Folk Band, Summer Children and also writing for my Indie/Rock group. I also write in the context of Modern Jazz but that project is more of a work in progress for me at the moment,” Aayushi says.

Trying to be heard

Aayushi Karnik now calls New York City her home, and is now a well-known face in the city’s thriving jazz circuit. “New York City has been very inclusive and welcomes folks from all over when it comes to the arts,” the musician remarks.

Even so, while writing music and playing sessions for other musicians have helped her build a reputation, being heard on a larger scale has been a challenge. Aayushi admits that she didn’t have the option of choosing the ‘conventional’ route with playing music in the Jazz scene in New York.

[caption id="attachment_40031" align="aligncenter" width="477"]Aayushi Karnik Aayushi Karnik, the Indian blues guitarist taking NYC by storm.[/caption]

"Even if I did, I would have bored myself eventually. The friction I am experiencing is just the price one has to pay when they are trying to experiment with things that are not usually done,” says Aayushi. “ I manage to be fine with it as I am lucky enough to find great musicians that are invested in my projects,” she adds.

Experiences onstage

At the top of Aayushi’s list of most memorable musical moments is playing with Christian McBride's band in the summer of 2022. Another is playing with Geoffrey Keezer's band during his album release at Dizzy’s Club in New York City.” Performing with her folk quartet, she says, is a treat always. Aayushi is dedicating her time to writing music with her folk band, and hopes to take the ensemble on tour within the next year.

As she ponders her future, the maverick musician calls herself “tri-polar,” with regard to the music she likes to play. “If I keep my folk band, an Indie Rock/Blues trio and a Modern Jazz Band going, I’d say I am doing my job efficiently,” she says.

"It doesn’t matter where you’re from as long as you sound good,” says Aayushi, adding, “I can speak for the East Coast as I have been here for the last five years. It doesn't matter where you are from as long as you sound good,” she says, adding, "Folks do try to be inclusive but my philosophy has been that music is for listening and not seeing so at the end of the day I have had the luxury to live up to my philosophy and I am grateful for that."

 

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Different lands and lives

The moment she stepped into NYC for her auditions, she knew this was home. "Sure there are cultural nuances to every place you go to as to what people have for breakfast to how they talk but I think I was young and adapted to all of it in no time,” she explains.

If cultural adaptation wasn’t a challenge, finding her way to the right musical circles was tough. She managed to navigate her way though, and has found her footing as a composer.

Take aways

  • Learn the tradition but don’t let it drive you.
  • Challenge the preconceived ways of doing things even if it scares or isolates you.

 

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A royal feast: Yuvrani Shraddha Bhonsle’s modern touch to Sawantwadi’s culinary heritage

(March 10, 2024) The Japanese word ikigai is used to describe the very passion that gets you out of bed in the morning—your reason for being. One conversation with Yuvrani Shraddha Lakham Sawant Bhonsle and her ikigai is unmissable. Spending 15-day workdays on things she is passionate about—cooking, reviving handicrafts, and living her life to the full—this 32-year-old royal is all about giving her best every single day. Married into the royal family of Sawantwadi that has been ruled by Sawant Bhonsles since 1627, life has taken a huge turn for the Mumbai girl, who, in a real-life fairytale, has seen her transform post-her wedding to Lakham Bhonsle of the Savantwadi clan. Today, she is the chef and owner of the Sawantwadi Palace Boutique Art Hotel and the Managing Director of Shri Sawantwadi Lacquerwares, which oversees the handicraft business. Energetic, passionate, and realistic, the young scion is all about creating a difference. Be it her unique cuisine that marries traditional Sawantwadi styles and dishes with international recipes or her hands-on approach to running the hotel, she is an exemplary example of modern-day royalty working hard to ensure that the legacy of the past is safeguarded for the future. Chasing her

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i styles and dishes with international recipes or her hands-on approach to running the hotel, she is an exemplary example of modern-day royalty working hard to ensure that the legacy of the past is safeguarded for the future.

Chasing her dreams

Growing up in a large Gujarati joint family, Shraddha remembers her childhood with fondness. She recalls, “I grew up surrounded by friends and family; it was a very regular childhood from the 90s.” One person who had a lasting impact on the young girl was the principal of her school, Walsingham House, Mrs. Bindu Mittal, a legendary educator who inspired her to follow her dreams.

Shraddha Bhonsle | Global Indian

Shraddha pursued a business management course, but an instantaneous decision changed her life forever. The Global Indian explains, “It was a spontaneous decision, but something that changed my life. I always wanted to start a restaurant of my own, so I applied for the position of assistant stewardess at the Oberoi Mumbai, and that started my culinary journey.”

She went on to work at the popular Indigo Delicatessen restaurant in Mumbai, where, while she worked to the bone, she picked up the rudiments of running a kitchen. Be it 16-hour shifts, peeling potatoes by the ton, or washing endless vegetables, she did it all. “It was there that I realised that the kitchen is everything to me. A desk job was not something I was suited for, and the kitchen, temperamental as it is, is my home,” she states with a laugh.

 

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The next step on her journey was studying at the Culinary Institute of America in New York for a 22-month course, where she also met her future husband. As a part of her course, she worked at the Michelin-starred restaurant Oceana, which she calls a life-changing experience.

“Though I was dangerously dehydrated while working there, I picked up both knife skills and life skills there,” she jests and adds, “I understood how an act as simple as picking basil or coriander leaves can add to a dish. The discipline and cleanliness as well as the rigor and passion of running a kitchen I picked up there taught me a lot.”

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While she returned to India in 2016 to be closer to her family, she went back to the US a year later to be a certified sommelier before getting married in 2019 and moving to Savantwadi.

Princesses diaries

Just an hour’s drive away from Goa, situated in the Sindhudurg district of Maharashtra, on the Goa-Maharashtra border, Sawantwadi is a picturesque town famous for its sleepy forests, kokum, wooden toys, and delicious Konkan cuisine. Moving back and starting a restaurant was at the top of both Shraddha’s and Lakham’s agenda, and the heritage property seemed like the perfect setting for the young couple to start their dreams.

As the chef of the hotel and someone keen on innovation, she brings a unique flair to everything she creates. One dish that perfectly illustrates her culinary journey of bringing the best of the East and West is Sawantwadi Po’Boy.

 

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She explains, “Po’Boy is a sandwich that originated in the US, so there is American influence (because of my education in the CIA) in terms of the classic French roll bread and a remoulade sauce. There is Asian influence (because of my love for Asian food) in the sandwich in terms of Vietnamese pickles and herbs and a spicy sriracha sauce, and there is Sawantwadi influence in terms of thetcha butter, rava-crusted prawns, and a solkadhi (sauce)”

Along with traditional Maharashtrian heartthrobs like aamti or thatlipeeth, she whips up eclectic dishes like the Sawantwadi Special Eggs Benedict (that pairs House-baked croissant buns with coconut chili chutney and a dry curry leaf chutney) and others using regional produce like cashew and kokum generously championing hyperlocal cuisine.

[caption id="attachment_49818" align="aligncenter" width="549"]Shraddha Bhonsle | Global Indian Yuvraj Lakham Bhonsle Raje and Yuvrani Shraddha Bhonsle[/caption]

One area in which the restaurant distinguishes itself is when Shraddha serves Japanese and Korean dishes for dinner. A huge Ramen fan, she makes her own noodles and says, “I love these cuisines as they are very palatable to Indians. They are slow-cooked and are served with local ingredients. I want people to leave thinking they have never tasted food like what we make.”

That is something she is succeeding at, given that the Palace is slowly but surely gaining favor with gourmands, food aficionados, and new-age Indian travelers who go for experience as much as for sightseeing.

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Given Shraddha’s extrovert nature, was it easy for her to adjust herself to the pace of a small village after the hectic life in Mumbai? She smiles. “It took me a while, of course, but now I have my work and my friends in Goa (which is an hour’s drive) apart from my family.”

Culinary royalty

Working with her husband (who is a baker and a pastry chef), the duo has simple ground rules. While he takes care of the finances, she is in charge of management, and when it comes to their first love, food, they agree to disagree. She shares, “We are friends first and foremost, so we decided that the cold kitchen is his territory while the hot kitchen is mine. While we do confer with each other on the dishes and respect each other’s decisions, we ensure that we never interfere with each other.”

 

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The future is all charted out for the enterprising entrepreneur: to extend the number of suites in the hotel from six to ten, to convert the family’s erstwhile summer palace (in Amboli, which is a half hour’s drive from the palace) to an eco-resort, and to expand her kitchen garden.

Given her penchant for ikigai, one can see Yuvrani Shraddha Lakham Sawant Bhonsle achieving all this in no time!

  • Follow Yuvrani Shraddha Bhonsle on Instagram
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Raju Kendre: Changing the idea of education, one community at a time

(July 19, 2022) A couple of days before Raju Kendre and I were scheduled to speak, I learned that he had been recognised by LinkedIn as one of the 'Top Voices' in the social impact category - another addition to an already long list of accolades. He logs in for the interview from London, where he's currently at the tail end of his master's degree from SOAS University, as a Chevening Scholar. He arrives a few minutes late, full of apologies, he had just wrapped up a meeting with his funders. "Funding makes the world go round," he declares, nodding in acknowledgement of his most recent recognition. "I have had to come here to prove myself and I feel I'm doing so, by being a Chevening Scholar, a Forbes 30 Under 30 or one of LinkedIn's top voices" he tells Global Indian - and there is an unmistakable trace of righteous indignation in his voice. Back home in Maharashtra, the state he calls home, development opportunities were few and difficult to access without the right kind of privilege and backing. Now, as far as he is concerned, the recognition that comes his way is not merely a matter of personal

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the state he calls home, development opportunities were few and difficult to access without the right kind of privilege and backing. Now, as far as he is concerned, the recognition that comes his way is not merely a matter of personal satisfaction, he intends to leverage every experience and achievement to boost the marginalised communities with whom he works back home. "This is the validation I must get to show, in my own country, what my work is worth. And I wish to use it to leverage the work I am doing in India," Raju says. "Here (in the UK), I have discovered new scope for leadership, for growth. Then again, having lived abroad, I realised that there is in fact recognition for good work, no matter who you are or where you come from. These are principles I hope to take back with me and apply in my country, to make a lasting change."   

[caption id="attachment_27068" align="aligncenter" width="542"]Raju Kendre | Eklavya | Chevening | Global Indian Raju Kendre at home in Maharashtra[/caption]

 

The founder of Eklavya, Raju, who graduated from TISS, has dedicated himself to giving India's marginalised youth a chance to prove themselves on the global stage, to bring them access to the top fellowships and universities the world has to offer. His is a journey of struggle, of fighting doubly hard just to reach the baseline in terms of education and opportunity. He asks, at the start of the conversation, if he can speak in Hindi from time to time, although he proceeds to hold forth fluently in English. His question is not without reason - without access to the 'right' schools and the opportunities so many of us take for granted, Raju's rise has been marred by rejection and failure that had little to do with talent or merit. I ask if things are different in London. "Yes," he says at once. "Here, you are judged by the work that you do." 

As his more privileged peers thrived, going off to study at Ivy League universities and winning prestigious scholarships, Raju travelled 400 km from Pune just to go to college. As did his brother, who would cycle 12 km a day to get to class every morning. It's a struggle he hopes to ease for thousands of other marginalised young people like himself. He intends to return to India after his master's degree, to continue working at the grassroots level in remote areas.  

When hardship is the only birthright 

Born in the politically tumultuous Vidharbha region of Maharashtra, into a nomadic tribe community, Raju is the first in his family to receive a full-fledged formal education. As is the norm within nomadic tribe communities, his parents married young. Very young. "My mother was around seven years old and my father was around nine when they got married," he says. His mother was a good student and keen to learn but dropped out of school in third grade, to move to her husband's village. "They wanted me to get an education," Raju recalls. They were well-intentioned but didn't know how to go about it. Weighed down by archaic community beliefs, a lack of support within the community and without, Raju, a bright student himself, had to make do with the minimum. "Until the seventh standard, I went to the local Zilla Parishad School and didn't learn any English."  

[caption id="attachment_27067" align="aligncenter" width="721"]Raju Kendre | Eklavya | Chevening | Global Indian With his father back home[/caption]

 

Finally, after having studied in vernacular schools until the age of 15, Raju shifted to an English-medium school. It was not the transformation for which he had hoped. "Not knowing English as well as the others gave me an inferiority complex and i was extremely shy. I didn't have the courage to stand up in class and ask the teacher a question." Despite the setbacks, he was a good student and hoped to be an IAS officer.  

When Raju turned 18, he travelled all the way to Pune. "In my area, if we want to study, that's the only way," he says. He decided to study humanities, in preparation for the UPSC exam. "I had 70 percent in 12th grade but didn't get into Ferguson College because I missed the admission dates. I was so disappointed." He did stay on in Pune but daily life was filled with hardships. "I didn't know how to make friends, I didn't have anyone in the city to stand by me. There were social, economic and linguistic barriers and it was such a lonely time. It wasn't the place for me."  

 The call to adventure 

 Raju's parents couldn't afford to fund his education either and he set off, feeling defeated by the world, to spend the next two years travelling. He went to the northeastern parts of Maharashtra, where he lived in nature, doing distance education and working with the local tribal communities. He spent a month as a volunteer with Melghat Mitra, a group that came together in 1997 to save tribal children from dying of malnutrition. "It was my incubation period," he says.

The time he spent in Melghat left its mark on him and he returned the next chance he got. "There was no road connectivity, no electricity, education or healthcare. There was also a high maternal mortality rate," Raju explains. "I started to understand what life was like in these areas." He stayed on there to work with the tribal communities, helping people get access to access electricity and road access through government schemes like MGNREGA. Seeing his passion for social work, volunteers recommended he go to TISS. He applied and got in. Back in Pune, he found it easier to fit in but couldn't shake off a growing sense of unrest. "Life was so different from Melghat, I wanted to go back to do more work."  

It was during this time that the seed for Eklavya was first planted. As a visiting faculty at Savitri Jotirao College of Social work in Yavatmal, where he interacted with dozens of first generation learners, he began his pilot project with seven students, taking in 35 for the second batch. "We organise residential workshops and other workshops in every corner of Maharashtra to spread the word about what we do."  

[caption id="attachment_27066" align="alignnone" width="1500"]Raju Kendre | Eklavya | Chevening | Global Indian Raju in Melghat[/caption]

 

The movement is named Eklavya after "his favourite mythological character," who willingly offered his right thumb as Guru Dakshina to Drona, so the latter could fulfil his promise of making Arjuna the greatest archer in the world. The boy did so, readily. "One boy is low born and has great potential but lacks the opportunity, the platform, the socio-economic cultural capital to succeed. The son of the king can easily get success and leverage," Raju says.  

 The Eklavya movement 

Manta Madadvi was born into the Kolam tribe, a designated scheduled tribe who live mainly in the Yavatmal, Chandrapur and Nanded districts of Maharashtra, in little hamlets called pod and speak the Kolami language, a Dravidian dialect. Although she managed to finish her undergraduate degree, Manta would, otherwise, have had to accept her fate - an early marriage and the inevitable fading away into domestic duties, poverty and obscurity. "She now works for SBI and Youth for India and I hope she will be a Chevening Scholar too, like me," Raju says.

For nearly a decade now, starting in 2014, Raju has worked with people like Manta, providing, through Eklavya, a support system that gives marginalised communities access to top-tier education and modern amenities. They provide mentorship and training to young people, first-generation learners, like Raju himself. They help them get into reputed colleges and universities and have enabled hundreds of students get into premier institutes across the country. Their mentors and core team comprises people who have applied and gained admission to various prestigious institutions like TISS, IIT and the IIMs.  

The word is spread through workshops and mentorship programmes, which are usually held by experts from across the board, including entrepreneurs, doctors, engineers, civil servants and social workers. In 2017, Raju worked with the Government of Maharashtra as a Chief Minister's Fellow, and as a visiting faculty member at Savitri Jotirao College. At the latter, he interacted with large numbers of first-generation learners. Knowledge, access and one's ability to speak English can make or break a student's chances. This is the divide they hope to bridge.  

[caption id="attachment_27065" align="aligncenter" width="720"]Raju Kendre | Eklavya | Chevening | Global Indian Raju with Eklavya students[/caption]

The expansion plan  

When he arrived in London, Raju understood the importance of an international experience, especially through education. "We held a workshop with 70 participants from 15 states and started a one-year programme to help students get into universities around the world," he says. They also conduct weekly sessions to train students in the application process, including writing a statement of purpose, getting letters of recommendation and all the other trimmings that are essential to getting admission abroad.  “Mentors belong to specific fields and work with two mentees each," he says.  

Over 700 students have gone to prestigious universities across India and he wants to see them shine as Chevening Scholars, to see them as recipients of prestigious fellowships. "There is an ongoing argument around reservations and whether or not they are necessary," says Raju. He is a firm proponent of the reservations system, a believer in affirmative action. "I want marginalised youth to have those opportunities too, to create tomorrow's leaders, the future voices for equality. Education is how we change the world."   

  • Follow Raju's work and Eklavya through his Linktree and on LinkedIn

Reading Time: 8 mins

Story
Anu Sehgal: Promoting South Asian cultural literacy in the US

(March 29, 2023) When Anu Sehgal moved to the US in 1995, she found herself yearning for authentic Indian experiences. She devoured everything that came her way – exhibitions, film festivals and book readings. Anu, who is the founder of The Culture Tree, had spent fifteen years in the corporate world, working with organisations like Mattel, and Colgate-Palmolive in the United States, but always had a deep interest in the arts. The idea for The Culture Tree - an organisation to promote South Asian literacy in America - came to her only after she became a mother. “I saw a big need for quality and in-depth educational initiatives around South Asia. Whatever was being offered was very superficial,” says Anu, in an interview with Global Indian.  [caption id="attachment_36655" align="aligncenter" width="640"] Anu Sehgal[/caption] The culture enthusiast took a plunge into entrepreneurship eight years ago, to address the needs of parents like herself, who were raising their kids in the US and wanted them to remain in touch with their Indian heritage. Over the years, the startup has blossomed into a successful venture, bearing the fruits of her ‘persistence, hard work and professionalism’. “I work pretty much with all the museums, libraries and

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dian.com//wp-content/uploads/2023/03/card_Anu.jpg" alt="Indian Diaspora | Anu Sehgal | Global Indian" width="640" height="640" /> Anu Sehgal[/caption]

The culture enthusiast took a plunge into entrepreneurship eight years ago, to address the needs of parents like herself, who were raising their kids in the US and wanted them to remain in touch with their Indian heritage. Over the years, the startup has blossomed into a successful venture, bearing the fruits of her ‘persistence, hard work and professionalism’. “I work pretty much with all the museums, libraries and cultural Institutions in New York City, Connecticut and New Jersey,” Anu reveals. 

Through literary events, puppet shows, dance workshops and more Anu, has been facilitating cultural literacy for South Asian youngsters in the New York metropolitan area. Broadly called the Tri-State area, the place is considered the largest metropolitan area in the world in terms of urban landmass. 

Getting recognised for her initiatives 

 “If you think of kids’ educational programmes about South Asia in the New York City area, it will be The Culture Tree,” smiles Anu, who holds an MBA degree from the Yale School of Management and serves as the organisation's founder and president.  

Her organisation has been awarded by the New York City Mayor's office four times. “Recognising the huge impact of The Culture Tree, former Mayor Bill de Blasio had even declared June 20, 2021 as The Culture Tree Day in NYC,” Anu says. 

[caption id="attachment_36656" align="aligncenter" width="660"]Indian Diaspora | Anu Sehgal | Global Indian Former Mayor Bill de Blasio declared June 20, 2021 as The Culture Tree Day in NYC[/caption]

Recently, The Society of Foreign Consuls recognised Anu as one of the 15 trailblazing women from different countries working for community empowerment. She was honoured at a special event held at the Consulate General of India in New York.  

Kahaani Rangeeli

Earlier this month, the entrepreneur launched her debut book Kahaani Rangeeli at the New York Public Library. Through readings held at different venues across the city, she showcased Indian literary culture to people from a wide variety of communities and ethnicities.

The children’s book was published by the Singapore based publisher T4Tales. “The book is based on the story of Lord Krishna and how he was teased for his dark colour. Apart from touching mythology, it addresses the issue of colourism that exists in America and also in India,” Anu says. The author is in the process of publishing two more books with T4Tales. 

[caption id="attachment_36658" align="aligncenter" width="741"]Indian Diaspora | Anu Sehgal | Global Indian Anu Sehgal during a book reading session[/caption]

Creating an impact  

The entrepreneur is excited about her collaboration with the Asia Society of New York City to help youngsters grasp the positive learnings of religions that originated in India. Through a series of curated events, the entrepreneur's underlying goal is to create empathy, respect and understanding towards Indian multiculturalism in America. “I will be not just focussing on the big festivals but also the lesser-known ones and their significance,” Anu says. 

Recently, over 2000 people attended The Culture Tree's Holi celebrations at Seaport, Manhattan. The event was covered by major TV channels and newspapers. “For the last two years, our Holi event has been listed as the top event during Holi week by the New York Times,” she says. 

https://www.youtube.com/watch?v=3cB4fEzB3nI

Promoting bilinguism  

While cultural literacy is one track of The Culture Tree, the other is language education. The organisation has been running language classes both in-person and online in Hindi, Urdu, Gujrati and Punjabi for Indian American and Pakistani American youngsters based in North America and Canada.  

In fact, her first initiative at The Culture Tree was to introduce second and third generation young NRIs to the languages of India so that they become confident communicators in their mother tongues.  

“There is no limit to how much people can benefit in life when they are bilinguals. It helps them gain more awareness about their roots and heritage,” Anu shares. “Passing on knowledge of native languages to children can create better communication between generations. Learning another language in today’s global world creates lots of opportunities,” emphasises the entrepreneur. 

[caption id="attachment_36657" align="aligncenter" width="768"]Indian Diaspora | Anu Sehgal | Global Indian The Society of Foreign Consuls recognised Anu's efforts for community empowerment at an event at the Consulate General of India in New York[/caption]

The Culture Tree focuses on increasing the conversational abilities through music, story-telling sessions, songs, art and more. “I have an excellent team of instructors who conduct classes for different ages and levels,” she says.   

Both Anu and her team of teachers have undergone training at NYU’s bilingual STARTALK programme to learn the best teaching methods for Indian American and Pakistani American kids. “I now play an advisory role at NYU's bilingual STARTALK programme helping develop the programme and curriculum further.” 

Making a difference 

Anu aims to expand The Culture Tree’s reach in America and take it to other countries as well. “In fact, some development is already happening in this regard. This year we will have a puppet show, and my book’s launch in Singapore,” she shares. 

[caption id="attachment_36659" align="aligncenter" width="856"]Indian Diaspora | Anu Sehgal | Global Indian Anupam Kher and Ustad Amzad Ali Khan were chief guests at one of the literary events of The Culture Tree[/caption]

‘Making The Culture Tree a hub for every South Asian,’ is the entrepreneur’s goal. The culture enthusiast hails from Meerut. She had pursued her undergraduate studies at Delhi University before moving to the US in mid-nineties. 

  • Follow Anu Sehgal on Facebook, Instagram and  LinkedIn 
  • Follow The Culture Tree on Facebook, Instagram, LinkedIn and its Website 

 

 

Reading Time: 5 mins

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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