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Nucleya | Global Indian | Music
Global IndianstoryHow Indian EDM phenomenon Nucleya made it to Marvel films
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How Indian EDM phenomenon Nucleya made it to Marvel films

Compiled by: Charu Thakur

(July 26, 2023) In June 2023, Spidey fans from India were in for a treat as the theatres reverberated with the electrifying soundtrack of Nucleya’s Bakar Bakar on Peter Parker’s landing in India in a scene from Spider-Man: Across the Spider-Verse. However, it took him not one or two but twelve song pitches to get a nod from the Marvel Studios. Known for their secrecy, Marvel’s only brief was that they need a song from the landing scene of Spiderman in India. “I thought they would need sounds that were reminiscent of celebration [in India], but the process was like the term — Andhere mein teer chalana. I made 12 attempts, and one hit the target,” he said in an interview. Interestingly, this song’s rights were once closer to be sold to a label, however, Nucleya decided against it as he was sure that someday some big filmmaker would ask for it. And that’s what happened when Bakar Bakar made it to a Marvel film, thus catapulting Nucleya’s popularity to another height.

 

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But it hasn’t been an easy journey for someone who began making music in his bedroom and later rose to the ranks of the EDM phenomenon in India. Here’s the journey of the artiste who is making the right noise with his music globally.

Love for mixing led to Bandish Projeckt

Born as Udyan Sagar in Agra and raised in Ahmedabad, Nucleya grew up to music often playing in his house, through hundreds of cassettes that were his father’s treasure trove. The beats and lyrics enchanted Nucleya, but it wasn’t until his teens that he decided to make his own music. It began when his father gifted him his first computer and the same year he met Mayur Narvekar, with whom he eventually started Bandish Projeckt. Initially, it was just two teenage boys trying their hands at mixing music and learning the intricacies of it all.

For months, Navrekar and he sat together in a room to create EDM. Till then, they made music for themselves and their friends. However, things changed when they met an artiste manager, Mehir Nath Chopra, from Mumbai who had recently returned to Ahmedabad. It was at his gig that Nucleya and Navrekar got their first chance to play for a crowd. Chopra was so blown away by the act presented by the two teens that he decided to collaborate with them, and that was the beginning of Bandish Projeckt.

It was Indian Electronic Music that Bandish Projeckt aced. But with no night life in Ahmedabad back in the day, the band decided to throw its own parties where they could play the music. Their music found the perfect audience in the students of National Institute of Design and IIM who danced to their beats till the wee hours.

The sudden downfall

Soon, Bandish Projeckt started doing gigs in Delhi and Mumbai, and later shifted base to Dubai. The international exposure took them to London for a three-month project, however, things started to sour between Nucleya and Navrekar, and the two decided to part ways.

From being one of the best bands in India to returning to square one, Nucleya hit a low note in his life. With a financial crisis in the family and not much work on the plate, things started to get uncomfortable. “My life was at a complete full stop. I didn’t think things would ever get back to normal,” says Nucleya in Ride to the Roots documentary. Such was the disappointment that he almost decided to give up on his music. That is when his wife Smriti stepped in and asked him to take a break and look for inspiration.

Nucleya | Global Indian | Music

Rising from the ashes like a phoenix

Nucleya took to the streets of India in search of the sounds that could help him rebuild his career. Be it horror films, band baaja or fireworks, Nucleya grasped at every sound – it was Indian street music that finally became his beat. The tempo started to soar and Only Much Louder (OML) took him in and repackaged him as Nucleya. His first EP Koocha Monster was launched at a Ganesh Chaturthi procession and another at a stadium with 10,000 fans, making it the country’s largest sellout by an indie act.

“I consider my music to be Indian street music, but just produced electronically and I think launching my first full album there [during visarjan] really represented it in the best possible light. Looking back, it’s a little hard to believe that it actually happened and that it happened at the scale that it did. It was just a crazy idea we had and seeing it come to fruition and having the impact it did is very rewarding,” he told First Post.

With songs like Bass Rani, Laung Gwacha, Mumbai Dance, Nucleya became the biggest EDM phenomenon in India that the youth connected with. From performing live in front of large audiences in the UK and Mexico to opening for David Guetta’s Goa Sunburn Festival to headlining NH7 Weekender in Pune, Nucleya cracked the code and how. If he has Global Indian Music Award for Best Electronic Single to his credit, he also has spread his wings to Bollywood with Let’s Naacho from Kapoor & Sons and Paintra from Mukkabaaz. The music composer has become a name to reckon with in the independent music circuit, and his popularity is soaring with each passing day.

His international collaborations with American EDM band Krewella and music DJ trio Major Lazer have put his music on the international map.

Carving his space in India’s NFT market

In 2021, Nucleya jumped onto the bandwagon of digital assets. In what could be called India’s largest NFT drop on Wazir X (a crypto exchange that launched an NFT marketplace), the music artiste collaborated with Ritviz for the first time for their latest album Baraat, making them the first Indian creators to auction digital tokens. The 60 NFTs released between August 15 and October 3, 2021 are a mix of iconic photographs, artworks, personal artifacts and limited-edition art pieces.

“The way music is consumed has changed so much over the years and it’s imperative for us as artistes to stay ahead of the curve by developing new and exciting ways for us to engage with our audiences. NFTs are a disruptive way for artistes to put themselves out there and build on relationships with their fans, and how artists use this new medium will definitely be exciting to watch,” said Nucleya.

Nucleya | Global Indian

His music over the years has become a phenomenon, and it was this that attracted Marvel Studio. From a musician who rose like a phoenix from the ashes to making music for Spiderman, Nucleya has come a long way in the journey and is an inspiration for millions of people.

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Lucky ray
Lucky ray
August 6, 2023 9:28 pm

Nucleya is best 🙂🔥

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  • Bakar Bakar
  • Bandish Projeckt
  • EDM
  • EDM phenomenon
  • EP Koocha Monster
  • Global Music
  • Marvel Studio
  • NFT Marketplace
  • NH7 Weekender
  • Nucleya
  • Spider-Man: Across the Spider-Verse
  • Wazir X

Published on 26, Jul 2023

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Making sense amidst Quantum Chaos: Tamil-French mathematician Nalini Anantharaman is changing the world of numbers

(September 22, 2022) The archaic belief that "mathematics is not for women" has contributed greatly to the gender gap in the field. While girls are being encouraged to take up a career in science and technology, many steer clear of pure mathematical studies. Breaking all the stereotypes is Tamil-French mathematician, Nalini Ananthraman, who is decorated with three major awards in the field - Henri Poincaré Prize, Salem Prize, and Jacques Herbrand Prize. The Chair of Mathematics at the University of Strasbourg, Nalini was awarded the Infosys Prize (2018) recognising her path-breaking work in quantum chaos and allied areas. In 2020, the mathematician received the Frederic Esser Nemmers Prize in Mathematics “for her profound contributions to microlocal analysis and mathematical physics, in particular to problems of localization and delocalization of eigenfunctions”. [caption id="attachment_29690" align="aligncenter" width="640"] Nalini Ananthraman, mathematician[/caption] "I work with questions coming from physics but with a mathematical perspective. For the last 10 years, I’ve been working on equations describing how waves propagate—these could be sound waves, electromagnetic (light) waves, water waves, or waves in quantum mechanics," the Global Indian said during a press interaction after winning the Infosys award, adding, "It is a privilege to create beautiful things without

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ian | Nalini Ananthraman | Global Indian" width="640" height="640" /> Nalini Ananthraman, mathematician[/caption]

"I work with questions coming from physics but with a mathematical perspective. For the last 10 years, I’ve been working on equations describing how waves propagate—these could be sound waves, electromagnetic (light) waves, water waves, or waves in quantum mechanics," the Global Indian said during a press interaction after winning the Infosys award, adding, "It is a privilege to create beautiful things without having to worry about their applications."

Inspired by her parents

Born to a Tamil father and a French mother, who were both distinguished mathematicians, Nalini started in the world of numbers with a strong advantage. Speaking about her family, Nalini had told Bhavana magazine, "My father studied at the Tata Institute (TIFR) in Mumbai, and he left for France at the time of starting a Ph.D. to work. My parents met in Paris at the end of the 1960s. My mother still has a letter from her friend, the mathematician Michèle Vergne, who writes in that letter that she wanted to introduce her to a young Indian who had just then arrived in France."

[caption id="attachment_29691" align="aligncenter" width="478"]Mathematician | Nalini Ananthraman | Global Indian A young Nalini with her mother, Claire[/caption]

A very bright student, Nalini rarely required any help with her studies. As her parents were professors at the University of Orléans, the young mathematician remembers having free access to the library, a place she "loved to spend her time the most." Interestingly, while she was drawn to numbers from a very young age, music, and not maths, was her first choice of career. She wasn't too keen on taking part in any mathematics competitions as well. "I wanted either to be a pianist or a researcher, but not necessarily in math. Physics, and even biology, also fascinated me then. I never participated in math competitions. No one suggested it, and I didn’t even know those competitions existed. I’m not sure I would have liked the idea of 'training' for such a competition," she said during the interview.

https://www.youtube.com/watch?v=2ASu98tR8Kg

It was during her high school years that she decided to pursue an undergraduate course in mathematics at the École Normale Supérieure in Paris in 1994. Intrigued by the subject, she did her post-graduation from the same university and later completed her Ph.D. at the Pierre and Marie Curie University in 2000, under the supervision of François Ledrappier. It was during her years in Paris, that the mathematician noticed the stark gender gap in her class. "For a long time, I did not think of the difficulties involved in being a woman doing mathematics. Only as I was preparing for my Ph.D. thesis, did I realise how few women there were at conferences, without being particularly affected by this fact," she told European Women in Maths magazine.

Tackling the world of numbers

At 24, when most scholars are still looking for their research subject, Nalini has already earned her doctorate. What made her research papers even more interesting was that her ideas had a healthy overlap of topics from theoretical physics to pure mathematics. Her paper on understanding the fine topological features of geodesics on negatively curved manifolds fetched her the prestigious Henri Poincaré Prize in 2012 'for her original contributions to the area of quantum chaos, dynamical systems, and Schrödinger equations, including a remarkable advance in the problem of quantum unique ergodicity'.

[caption id="attachment_29692" align="aligncenter" width="658"]Mathematician | Nalini Ananthraman | Global Indian Nalini, with other distinguished mathematicians at the Infosys Award event, 2018[/caption]

"I liked theoretical physics and studied it together with math while I was an undergraduate. But some visits to an experimental lab convinced me that I actually preferred math. When I looked for a Ph.D. subject, I did not particularly want it to be at the interface with physics. My Ph.D. was in the field of dynamical systems. It was only in 2012, when I won the Poincaré prize, that the words “mathematical physics” became attached to my work," shared the mathematician, who worked as visiting faculty at the University of California and Princeton, between 2009 and 2014.

In 2013, Nalini received the CNRS Silver Medal and two years later was elected as a member of the Academia Europaea, and was the plenary speaker at the 2018 International Congress of Mathematicians. Now a mother of two, the mathematician is a vocal advocate of women's rights. Encouraging young girls to take up a career in maths, she added, "I would tell a young woman that the career of a mathematician is rather well suited for a woman; of course, it requires a lot of work but it provides some flexibility since one can organise one’s work. Right now, the scarcity of positions penalises women. I nevertheless do not see how one can think that a career as a mathematician is not appropriate for women."

She added, "Now that I have children, I wonder more about these issues and realise the differences in the ways women and men view their careers. Sharing with my male colleagues the questions that come to my mind, such as the difficulty to come back to mathematics after maternity leave, is difficult, if not impossible. After a child’s birth, men intend to go on working as before, whereas women are ready to reorganise their schedule and dedicate less time to research. Having received prizes, at the time my children were born, it was expected that I would get back to research straight away. However, during my maternity leave, topics on which I was working were the object of research, and led to publications I was not invited to join."

https://www.youtube.com/watch?v=B2Ii6nmS7d8

While she loves her research, she enjoys teaching young minds even more. "Were I to choose a career now, I think I would choose medicine. Medicine incorporates a human component that I somewhat miss in mathematics, particularly since I like working on my own. The human aspect of teaching provides a little compensation for this lack. In my professional activity, I enjoy the freedom we feel in understanding things. Doing mathematics is a creative work that emanates from person, which another person would not have done in the same way. In doing mathematics, I express something personal. It is a source of joy to know that, despite this personal aspect, the fruit of my work can be of interest to other mathematicians," she had expressed during a press interaction.

  • Follow Nalini Ananthraman on Twitter

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Ameet Patil: Using deep tech AI to digitize hospitality in India

(September 30, 2024) "Do you save the receipt you get when you get to a store," Ameet Patil asks, as he begins his interview with Global Indian. No, I admit, I throw it away by the time I leave the shop. "That's the answer I was expecting," he says. It was the very reason why he founded Ecobillz, a SAAS-based realtime platform which uses deep tech AI to help the top-end hospitality sector hop onto the digital bandwagon. During a quick stop at the supermarket, he was handed a foot-long bill. "Think about it - how many receipts are printed in a day?" That chance observation resulted in Ameet Patil and his co-founder Nitesh founding Ecobillz, which currently works with over 150 hospitality establishments across India and is now gearing up for its global expansion in Africa, the Middle East and South East Asia. In simple terms, if you were to stay at a five-star hotel in the country, you no longer need to spend time on a lengthy check-in, or pick up a door only to promptly lose it. Ecobillz works to digitize services across the spectrum, to make the process more efficient and reduce paper consumption to almost

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ger need to spend time on a lengthy check-in, or pick up a door only to promptly lose it. Ecobillz works to digitize services across the spectrum, to make the process more efficient and reduce paper consumption to almost zero.

Being an "analytics guy," he sat down to do the Math. As it turns out, India generates a whopping 20,000 km of receipts, with the cost of paper amounting to around ₹400 crore. At the time, he and his now-co-founder, Nitesh Singh Rathore, who were jogging buddies ever since their early professional life together, were on the hunt for a startup idea and "looking for a problem to solve." This was in 2016 and Ameet returned to his hometown, Belgaum, to get things started. His desire to make a difference back home and hopefully, put his tier-2 city on the world map, had brought Ameet back home from the UK, where he had been on the verge of becoming a permanent resident.

The growth of a prodigy

Born in Belgaum, Ameet had "a very different kind of childhood." His father's job took them to the Sandoor Mines in Bellary, where Ameet studied at the Sandoor Residential School, one of the best at the time. There, his life changed. He would spend much of his time in the vast library and was drawn to science and technology. "I realised then that I was very good with computers."

In third grade, he was introduced to his first computer, a "black-and-white television screen converted into a monitor." Back then, a computer meant "half a room filled with hardware," he smiles. The older kids learned programming (BASIC) but the younger ones, like himself, would play around with floppy disks. Ameet offered to become the school's floppy disk cleaner, in exchange for being allowed to play games on the computer. He progressed quickly to programming and by the time he came to the sixth grade, had become very good at it.

[caption id="attachment_57141" align="aligncenter" width="467"]Ameet Patil | Ecobillz | SaaS entrepreneur | Global Indian Ameet Patil[/caption]

That talent continued to grow and moving from one school to another helped him develop the art of being able to converse with everyone. Back in Belgaum, he would spend his days with his uncle, who had just started a 'computer institute', where Ameet would teach the kids who came to learn. As it happened, his first assignment as a coder in 1994 was to create a software on Windows 3.1, to digitize (as the term meant then) - the billing process for a local foundry. In college, although he admits his attendance was very poor, he was happy to step in when his teachers didn't show up and take the class instead.

The IT boom 

By the time Ameet Patil graduated, it was evident that he wasn't cut out for a run of the mill day job. In 2000, he and a friend were the only two students to be recruited during the campus placement process. "I had an offer from Wipro but I never joined," he says. Still, he was well and truly captivated by the IT boom in nearby Bengaluru, with Wipro, Infosys and TCS landing huge contracts. "By the time I joined Wipro, the recession had hit and all job offers had been deferred."

This was a difficult time, Ameet says. Frustrated, "after having done so much," he had to return to Belgaum. He joined his alma mater as a lecturer, where he taught data structures, algorithms and analysis. His brief encounter with corporate life came at Oracle in Hyderabad, where he spent two years. Like most other IT whiz kids, he was fascinated by Linux, "I would borrow the magazine PC world, which I couldn't even afford to buy, and read every word." He would hurry home from the office to develop his own, real-time office. It was also when he met Neil Audsley, a professor of real-time and embedded systems at the University of York.

Ameet wrote to Neil sending him notes and bits of code he had written. Audsley wrote back, impressed, asking Ameet to join him for a PhD. The idea came from out of the blue - Ameet was doing well at Oracle, the company was even planning to send him to America. "When you join an MNC, they send you abroad so you don't leave," he says, by way of explanation.

In the UK 

“I trust you, but I want to keep my house,” were his father’s anxious parting words, as Ameet Patil left for the UK. His decision had alarmed the family for various reasons – one, it was very expensive. Besides, those were the days when doing a PhD meant a tacit admission of professional failure. Finally, his father mortgaged the family house so his son could study.

Ameet Patil | Ecobillz | SaaS entrepreneur | Global Indian

Ameet remembers his father’s words with some amusement now but it was, at the time, a sombre occasion. “I was confident,” he says. Sure enough, the faculty was so impressed with his work that he was offered the role of a research assistant and paid a stipend with all his expenses covered. Before he knew it, the young man from Belgaum was traveling the world, from Korea to Mexico, presenting papers and journals.

Four years later, he was handpicked by RAPITA systems for his expertise in real-time software. He did well there and was on the verge of becoming a permanent resident but couldn’t ignore the niggling in the back of his mind. “I wanted to come home, to start my own business in Belgaum and put my hometown on the world map,” he says. He did just that in 2009. Back in India, he founded Spundhan Softwares Pvt Ltd, which was later merged into the LinkEZ Technologies Private Limited. The company was working on cutting edge IoT ecosystems.

Ecobillz – the early days 

True to his word, Ameet returned to Belgaum to start up Ecobillz in 2016, where unfortunately, the idea floundered. His customer base comprised smaller, brick-and-mortar retail stores, with a turnover of around ₹1 crore. Saving paper wasn't really the need of the hour. "It was a struggle," Ameet says. "Nitesh and I wondered if we had made the wrong turn." That changed, however, when they were selected by NASSCOM's 10,000 Startups Programme, which brought Nitesh to the organisation's incubation centre in Domlur, Bengaluru. When they did that, "the horizon changed," he says.

In 2017, they approached the Future Group, then at its peak. "They evaluated our product and before we knew it, were live in 2500 stores across India, all in the span of three months.”

In 2019, when the Future Group declared bankruptcy, Ecobillz was the first to go. However, Nitesh, who worked out of the NASSCOM office in Domlur, would look at the five-star hotel opposite and wonder if their prospects in the hospitality business would be any better.

The first foray into hospitality 

The two co-founders, reeling from yet another setback, picked up the phone and began calling the hotel. "We made hundreds of calls, none of which were answered," Ameet says. Finally, their persistence won the day and they were asked to meet with the General Manager. They sat down and were told, "I'm so irritated with the two of you. All the same, I'm intrigued." One conversation was all it took.

[caption id="attachment_57139" align="aligncenter" width="401"]Ameet Patil | Ecobillz | SaaS entrepreneur | Global Indian Ameet Patil and Nitesh Singh Rathore[/caption]

The Ecobillz team was offered office space in the hotel, where they remained for the next couple of months, "day in and day out, working in F&B, guest experiences," and all the various other processes. They created a digital experience for guests to check in and check out, replacing the lengthy bill that was once the norm. "We integrated the payment gateway too," he says.

Business was thriving once more and Ecobillz was approached by another leading five-star hotel chain. "They invited us to the Gurgaon hotel for one month." This group, one of the largest in the country, owns 22 properties across India - Ameet and Nitesh stayed at all of them as they worked. Audits were being done on paper and huge bundles would go from various locations to the central offices. The load was so big that the hotel had a chartered flight system, carrying the audits on planes to Delhi. The process, Ameet says, would take about a month. "We digitized everything. People with the right access can log into the centralised database form anywhere. We also did automated audits, freeing up time for employees in the process." Now, the company works with nearly all the major five-star hotel chains in India.

The company is expanding across the world and Ameet, who now lives in Bengaluru with his wife and kids, is looking at the Quick Restaurant Space as well as aggregators like Swiggy and Zomato. "And to think," he smiles, "I almost became another cog in the brain-drain trend, had I stayed on in the UK for one more year!"

  • Follow Ameet Patil on LinkedIn.

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A new chapter in hospitality: Entrepreneur Keyur Joshi’s Make My Trip changed the travel game for Indians

(January 29, 2024) As the co-founder and COO of Make My Trip, Keyur Joshi has seen a 360-degree change in the Indian hospitality and tourism sectors. What was a totally unorganised sector has now grown into one of India’s fastest-growing areas, with a record number of Indians travelling like never before. The entrepreneur has now taken an interesting turn in his journey with the launch of Wildlife Luxuries, a visionary venture set to revolutionise the hospitality industry with a focus on personalised experiences and a commitment to conservation. Keyur, who grew up in Ahmedabad, has used his experience of nearly three decades in his new venture and brings an unparalleled level of luxury that combines luxury with sustainability in a unique manner. A wing and a prayer Belonging to a family that had a business of textile chemicals, his childhood was typical of the 80s: playing cricket with friends, focusing on education, and taking a family holiday once a year. “It was a different era. A socialist India where typically anything you wanted was never available—from Amul cheese to Coca-Cola and even a tennis ball. If you had something, you really treasured it. Interestingly, provision stores too sold cheese by

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g a family holiday once a year. “It was a different era. A socialist India where typically anything you wanted was never available—from Amul cheese to Coca-Cola and even a tennis ball. If you had something, you really treasured it. Interestingly, provision stores too sold cheese by the cube and not a packet! It was a sign of those times,” the entrepreneur recalls, as he connects with Global Indian for an exclusive interview.

After a bachelor's in chemistry, Keyur went to study at the University of New York in 1994. After finishing his education, he returned to India to work with Tatas at the erstwhile Telco (now Tata Motors). He went back to the US in 1998 to work at a typical travel agency in Seattle at a time when the internet was just taking off and people started to do just a little bit more than mailing, and travel was one of the first big things that took off online.

[caption id="attachment_48612" align="aligncenter" width="550"]Entrepreneur | Keyur Joshi | Global Indian Keyur with former CEO of Make My Trip, Deep Kalra[/caption]

A lot of Indians who moved to the US never even considered moving back to India, but Keyur was clear that his heart lay in the land he was born in. The entrepreneur explains, “The American dream never excited me. I saw India as the land of real opportunity. I loved visiting and studying in the US, but India was also the place to settle down because of my knowledge and understanding of the country.”

Keyur moved back to India in 2000 and soon started Make My Trip. He recalls, “A lot of things went wrong with the Internet and travel. 9/11 happened, and there was a lot of flux in the sector. Online was a very niche market; online payment was not possible, and only a few households had a basic dial-up connection.” So Make My Trip strategically focussed on one market that gave them perennial business: Indian NRIs, so the website made a pivot into a firm that catered to Indian residents abroad.

https://www.youtube.com/watch?v=L0XgMj4gzdw

The entrepreneur shares, “The Afghan war and the SARS outbreak ensured that travel was in limbo. But for Indians abroad, it didn’t make a difference, as we tend to make a pilgrimage to our country of birth at least once a year. It helped us stay focused and drive our business.”

The turning point

What changed in 2005 was the advent of India’s first low-cost airline carrier, Deccan Airways, which started flights for as low as Rs 99, something unheard of in the Indian aviation sector. How it helped Make My Trip was that tickets for the airlines were available only online, unlike the previous model of booking through travel agencies. “Flying till then was expensive, with only Air India and Jet Airways being the big players, and fares were high. The implication of Deccan Airways tickets being sold online had great repercussions for the internet industry, including Make My Trip,” shares the entrepreneur.

Entrepreneur | Keyur Joshi | Global Indian

Also, at the same time, Indian Railways went online, which meant that the internet was being used by the middle class. Soon, Make My Trip received funding of 10 million dollars, and an ecosystem for internet players was born, which saw the advent of other players like Yatra enter the market. Slowly, people started booking hotels online too, and by then, Make My Trip had become a significant player, even being listed on the stock market, For the entrepreneur, the journey was exhilarating. Having seen the industry transform and grow, he quit the company in 2015 to pursue other dreams. He says, “It was a wonderful journey. We started in 2002 with a small office, and now it was time to do something else. One thing I was always fond of was nature and wildlife, and it was time to see if one could do something in that space.”

The one aspect of the hospitality industry that Keyur always wondered about was how the setting seemed stuck in a time warp and the industry was highly standardised. “There was an assembly line approach, like breakfast from 7 am to 10 am, even on New Year’s Day in Goa, without understanding what a guest needs. Hotels refused to use data and technology to enhance the experience.”

A new beginning

Having researched the need to change paradigms in the hospitality industry, the entrepreneur bought land near the Tipeshwar sanctuary in Maharashtra for his venture, Wild Life Luxuries, Tipai. After delays due to COVID, the getaway started operations last year. “I wanted to create a sustainable space that can be personalised. Each traveler wants a different experience while traveling with friends, family, or for business purposes. It’s the same person, but one needs different things depending on their purpose. For example, hotels place wine bottles for guests without even asking if they like a tipple. If you are traveling with kids, I would rather place board games than wine,” the entrepreneur explains.

[caption id="attachment_48614" align="aligncenter" width="556"]Entrepreneur | Keyur Joshi | Global Indian Tipai - Wildlife Luxuries[/caption]

Crafting a personalised experience, the entrepreneur is confident in heralding new standards in hospitality. With customisation as its forte, the space offers guests a unique experience. Keyur feels that a new India needs a new style of traveling. He states, “Even till the 90s, people never traveled, and if they did, they opted for the cheapest versions, a train, and second class at that. Now, there are more disposable incomes, and Indians are hooked on Instagram which entices them to explore new places. They want the best, and we need to offer it to them.”

The entrepreneur is now looking at creating his next Tipai. It could be a lake, a mountain, a hill, or a beach, but something that pushes the envelope further!

Take three
  • Best vacation ever: I always felt that it is never about the place but about your frame of mind. My best vacation was with family in the Maldives in 2010.
  • Most preferred destinations for Indians: Remains Goa.
  • A property or group that does hospitality well: The Casino Group of Hotels from Kerala stays true to what they believe in, and their Coconut Lagoon is one of the best properties in India.

Follow Keyur Joshi on Instagram, Twitter, and LinkedIn

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How these women take social activism, sustainability, AI & cricketing prowess forward

GI celebrates Women’s Day with these stellar women who have charted their own path in their chosen careers, and with that have done India proud. (March 8, 2022) Women must be empowered to pursue their own choices. Whether it is Ashwini Asokan who returned back to the country to apply AI meaningfully, Mithali Raj, captaining the women's cricket team, Anu Sridharan, the Berkley trained social entrepreneur or Jasmeen Patheja, an artist working to end street harassments -  all carved their own unique identities brilliantly serving as examples for future generations to imbibe. Jasmeen Patheja, founder, Blank Noise The artist, and social entrepreneur in public service hones ideas to grow positive thought and public action. Founder of Blank Noise, a growing community of action sheroes, heroes, theyroes, citizens and others, she works toward ending sexual and gender-based violence. She started Blank Noise in 2003, in response to the silence surrounding street harassment. Her goal is to mobilise communities towards the right to be defenceless and free from fear. Jasmeen received the prestigious Visible Award for socially engaged art practice and was also awarded the Jane Lombard Fellowship by the Vera List Center for Art and Politics at the New School, New

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lowship by the Vera List Center for Art and Politics at the New School, New York. She has been listed by BBC as one of the 12 artists changing the world in 2019. Jasmeen is a Ted speaker and Ashoka fellow.

 

[caption id="attachment_20927" align="aligncenter" width="644"]Women's Day | Women Achievers | Global Indian Jasmeen Patheja, founder, Blank Noise[/caption]

 

In a conversation with Global Indian, she says, “My goal for this year is to continue designing methodologies of citizen participation, that allow citizens to feel, empathise and take agency in ending gender-based violence and victim blame. This is a societal issue and it rests on each of us to step in.”

[embed]https://twitter.com/jasmeenpatheja/status/957555277292695552?s=20&t=J9kPx6q8zur1hcQKhFlT8A[/embed]

 

A proponent of being the change she wants to see, she adds, “This is an invitation to become that action shero/action theyro/action hero; not an apathetic bystander but an empathic powerful witness.” Her agenda is to find ways to call in to unite against the shaming, policing, and blaming of survivors of gender-based violence. “When each of us intervene in our own silence, we will have the power to change a society that victim blames. This could be anywhere, be it the office cafeteria, the internet, campuses, the dinner table, the streets.  #INeverAskForIt,” she concludes.

  • Follow Jasmeen Patheja on Twitter 

 

Ashwini Asokan, founder, Mad Street Den 

She spent over 10 years working with Intel in the US before she decided to return home to India to launch her own AI company with her neuroscientist husband Anand Chandrasekaran. Today, her company Mad Street Den builds models of generalisable intelligence that can be deployed through meaningful applications across industries. A Carnegie Mellon alum, Ashwini and her team teach machines to see and experience the world like humans do. As a product designer and cultural researcher, Ashwini explores how AI can be applied meaningfully for people’s use across the globe. “I left Silicon Valley to come to India to start an AI company with my husband; I am a woman co-founder of an artificial intelligence company and I don’t write a single line of code. And I wear this story on my sleeve to tell everyone to back off with their stereotypes,” the 40-year-old said in an interview.

 

[caption id="attachment_20926" align="aligncenter" width="667"]Women's Day | Women Achievers | Global Indian Ashwini Asokan, founder, Mad Street Den[/caption]

 

Always vocal about how women should take charge in the world of startups, Ashwini has been working to bring gender parity in the world of AI and technology. Although a lot of women graduate in tech and are eligible for employment, their numbers dwindle over the years as they marry and have kids. This, says the entrepreneur, is largely due to the system with its lack of infrastructure and policies to support a woman and her various roles. At Mad Street Den, Ashwini has tried to ensure that her team has an equal number of men and women as she hopes for a day she will make a list for being an entrepreneur and not a woman entrepreneur.

  • Follow Ashwini Asokan on Twitter 
Mithali Raj, Indian women's cricket team captain

Cricket is nothing short of a religion in India, and women’s cricket team captain Mithali Raj is aware of the mania. She became only the third cricketer and the first woman to appear in six world cups. The 39-year-old is leading the women's cricket team to the ICC Women's World Cup 2022 in New Zealand, and has her eyes set on the trophy.

[embed]https://twitter.com/M_Raj03/status/1498201369550868480?s=20&t=dBKUYxnvbGqpMrjc9TkYCQ[/embed]

 

She was just 10 when she first picked up a bat. But at 16, she clocked in a whopping 114 in her ODI debut against Ireland, thus wowing the world with her finesse in a sport that was considered a male-oriented game. In the next few years, the Arjuna awardee set the ball rolling by leading India to the 2005 World Cup final and lifting the winner's trophy Asia Cup. The Jodhpur-born Tamilian is the not just the highest run-scorer in women's international cricket but the only female cricketer to surpass the 7,000 run mark in women's ODI matches.

 

[caption id="attachment_20924" align="aligncenter" width="724"]Women's Day | Women Achievers | Global Indian Mithali Raj, Indian women's cricket team captain[/caption]

 

Raj has been an inspiration to millions of girls in India to follow their dreams and not give up. "Women in sport are powerful catalysts of change and when they get the appreciation they deserve, it inspires change in several other women wanting to achieve their dreams. I sincerely hope that my journey inspires young girls across the country to pursue their dreams and know that only when you dream can you make it happen,” the Dhyan Chand Khel Ratna awardee wrote on Twitter. After 22 stellar years in cricket, she now wants to fulfil the dream of holding the "elusive" World Cup trophy before she hangs up her boots.

Follow Mithali Raj on Twitter 

 Anu Sridharan, founder, NextDrop

Anu Sridharan was 23-years-old when she co-founded NextDrop. The year was 2011 and Anu wanted to “rid the world of its water problems.” The company started work in Hubli-Dharwad, Karnataka with a simple model - SMS alerts that provide real-time information on local water supply. Then a student at Berkley University, NextDrop began as a college project, where their pilot project won a prize from the Knight Foundation. In 2012, Anu was listed in the Forbes (USA) 30 Social Entrepreneurs Under 30 for her work with NextDrop. Four years later, she featured in the same category in Forbes Asia. She has been a TED Unilever speaker and was part of the 2017 Y Combinator Batch.

 

[caption id="attachment_20933" align="aligncenter" width="712"]Women's Day | Women Achievers | Global Indian Anu Sridharan, founder, NextDrop[/caption]

 

Currently, the head of marketing and development at CSEI, ATREE, in Bengaluru, much has changed for Anu, especially on the personal front. She is now mother to a toddler and life, she says, is different in ways she couldn't have imagined. "Through work, I have often been in situations where I have been one of the only women. It gave me a different perspective and also helped me understand that what I brought to the table was unique." Having a baby has drastically changed her view of things, "Now, I realise that going to a meeting after 7 pm is very hard, we can’t be in meetings that clash with dinner time or bath time. Yes, it sounds like a small thing but it’s very real to us. We're not conscious enough of women with children and simple provisions can make it so much easier for a woman to be in a workplace."

 

[embed]https://twitter.com/anusridharan/status/1407346883492777996?s=20&t=UTUlac9BOSK4rWn0fun0tw[/embed]

 

How does she navigate the situation? "I simply ask for what I want," she smiles. "There's no point in feeling bad about asking for what we need, let's embrace it instead. And I have found that people are very accommodating, it's just that we don't always realise or understand what another person needs."

  • Follow Anu Sridharan on Twitter

 

 

 

Reading Time: 5 mins

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Anish Malpani: The social entrepreneur behind world’s first recycled sunglasses made from packets of chips

(April 14, 2023) "This has been the hardest thing I have ever been a part of. Finally, presenting the world's first recycled sunglasses made from packets of chips, right here in India," tweeted Anish Malpani, the founder of Ashaya. In no time, the tweet went viral, and within six days, 500 pieces of these sunglasses were sold in the pilot phase. Working with multi-layered plastic (MLP), which is the least recycled plastic globally, has been one of the hardest things Anish has ever done. "The recycling of emptied packets of chips is almost zero globally, and since you don't make money, no one wants to work in this space. That was essentially the reason I jumped into MLP," Anish tells Global Indian. It was the plastic waste and the difficult conditions faced by waste pickers in India that prompted the entrepreneur to start Ashaya, a social enterprise, in 2020. [caption id="attachment_37331" align="aligncenter" width="570"] Anish Malpani, the founder of Ashaya[/caption] "In India, the waste problem is not just the kachra problem, you have 1.5 to 4 million waste pickers who live multi-dimensionally poor lives. They have low income and have no access to education or healthcare," says the entrepreneur, adding that

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, the founder of Ashaya[/caption]

"In India, the waste problem is not just the kachra problem, you have 1.5 to 4 million waste pickers who live multi-dimensionally poor lives. They have low income and have no access to education or healthcare," says the entrepreneur, adding that waste is a resource and he wants to increase the value of waste through his startup.

Having lived two decades of his life in Dubai and the US, returning to India to work on poverty alleviation was challenging for the entrepreneur. However, the 34-year-old was determined to make a positive impact and soon identified waste as a recurrent problem that needed attention. "With MLP, we realised that there is not enough technology that's working fundamentally on increasing the value of waste, along with helping empower waste pickers. And that's the key for everything that we do," he says.

Existential crisis led to epiphany

Born in Aurangabad, Anish moved to Dubai at the age of nine with his family, owing to his dad's job. After spending his formative years in the UAE, he moved to the US for his undergrad in finance and sports management from the University of Texas at Austin. "Shortly, I fell into the rat race." A career in finance kicked off and soon, he climbed the corporate ladder, becoming the youngest director of finance in the company at 26. But something was missing. "While they had applied for my green card and while I was making good money, I also wondered if there was any point of working hard as the environment was becoming toxic and I was becoming a worse person. People didn't understand why I was depressed because on paper I have everything. How dare I complain? But the best thing that happened was, it gave me a chance to reflect and understand the meaning of life."

Anish Malpani | Global Indian

However, he didn't take the leap of faith overnight. For Anish, it was a process. From finding the support system in his parents to getting the right exposure to what he wanted to do next, he took calculated risks. "I knew I wanted to go back to India and work on poverty alleviation through social enterprise." But at the same time, Anish was aware that he hadn't been to India in two decades and he "didn't want to be this guy from New York who knows everything." He laid out a plan - to spend six months in South America, the next six months in Africa, and the next six months in South East Asia before starting up in India.

On road to learning and self-discovery

"The goal was to work with the local entrepreneurs and learn by doing. I bartered my skills in finance in exchange for an opportunity." He kickstarted the journey in Guatemala, with a nonprofit that accelerates or incubates local social entrepreneurs. "Six months turned into fifteen months. I had just begun making an impact; however, I wasn't going deep enough. That's when I decided to do Sub-Saharan Africa because statistically, it struggles the most." This took him to Kenya where he worked with two entrepreneurs on a deeper level and knew that he was ready to take the plunge and start his work in India.

While he returned to India after decades, knowing he wanted to work on poverty alleviation, he knew nothing about poverty in India. He began with some research on "finding the poor of India - what their demographics are." He adds, "I wanted to look at poverty from a multidimensional lens. Not restricting it to the definition - living below $1.90 a day but also take into consideration access to income, healthcare, and education."

[caption id="attachment_37334" align="aligncenter" width="667"]Anish Malpani | Global Indian Multi-layered plastic[/caption]

Recycling and empowerment

The research presented to him the waste management space, which attracted him for two reasons. "Firstly, 1.5 million waste pickers who are living very multi-dimensionally poor lives. Secondly, there is the untapped potential in waste. I started focusing on how to fundamentally increase the value of waste and do that to empower waste-pickers out of poverty," says the entrepreneur, who while digging deep into the problem found that multi-layered packaging is a "notorious issue." This intrigued Anish enough to find a way to work with MLP, which gave birth to Ashaya in 2020 to produce high-quality products from MLP. Ask him about MLP, and he produces a packet of chips showing a metal layer inside and two-three layers of packaging outside. "It's called MLP as each layer has a purpose - some protect it from oxidisation, some from sun and some help in preservation for a long time."

However, it wasn't an easy journey and Anish faced many challenges on the go - from being ridiculed to scepticism about credibility to finding the right team. But he persevered.

[caption id="attachment_37336" align="aligncenter" width="726"]Wastepicker | Ashaya Wastepicker Rani shredding MLP[/caption]

After more than two years of research and experimentation, he launched the beta version of the world's first sunglasses made of plastic from used packets of chips under the brand name WITHOUT in February 2023, and he can't be grateful enough to be making a difference. "The recycling of packets of chips is almost zero globally, and that's why we wanted to focus on it. We are not here to make money, we are here to solve problems, creating sustainable business models - from the financial, economic, and environmental perspective." Within six days, they were able to sell over 500 pairs of sunglasses, and are now gearing up for the official launch of the sunglasses in June. "The frames have a QR code inside which you can scan to see where the waste came from and the story of the waste picker and how the product came about," reveals the entrepreneur who is keen to diversify into coasters, lamps, furniture and eventually sell material.

[caption id="attachment_37335" align="aligncenter" width="559"]Ashaya | Sunglasses Recycled sunglasses made by Ashaya[/caption]

The 34-year-old bookworm, who loves a game of football every Saturday morning, believes that waste is a resource that should be used again and again. "Normalise the reuse of waste without necessarily compromising lifestyle and standard of living." At the same time, through Ashaya, the entrepreneur wants to "create positive displacement of waste-pickers - access of education, healthcare and access of psychological health."

Anish's Ashaya is a perfect example of making a meaningful difference by joining forces of purpose with social objectives.

  • Follow Anish Malpani on LinkedIn and Twitter
  • Follow Without by Ashaya on Instagram

 

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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