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Economist | Dr. Aaron
Global IndianstoryEconomist Aaron Chatterji: Elevating America’s trajectory to new heights
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Economist Aaron Chatterji: Elevating America’s trajectory to new heights

Written by: Namrata Srivastava

(August 22, 2023) Within the realm of global finance and commerce, the United States has consistently held a prominent position. And among the many shaping this giant’s future is an Indian American who is working behind the scenes to get the US to new heights – Dr. Aaron “Ronnie” Chatterji. The economist, who has previously worked in the Obama Administration, serving as a senior economist at the White House’s Council of Economic Advisers, also served the current US President, Joe Biden as a key adviser to overcome the global microchips shortage.

Economist | Dr. Aaron "Ronnie" Chatterji | Global Indian

Dr. Aaron “Ronnie” Chatterji at The Fuqua School of Business at Duke University in Durham, NC

Having managed several important projects under the Biden leadership – including the CHIPS and Science Act’s historic $50 billion investment in the semiconductor industry – Dr. Chatterji will now be returning to his post as a business professor at Duke University. The Global Indian, who has been solely responsible for making major strides in bolstering USA’s supply chains, strengthening their national security, and creating good jobs across the country, has spearheaded novel approaches to comprehend entrepreneurship, formulated inventive policy concepts to harness technology for a more promising global landscape, and chronicled the ascent of CEO activists and their influence on governance.

Aiming for the stars

A self-proclaimed ‘nerd’, Dr. Chatterji was an enthusiastic kid who loved numbers. Growing up as an immigrant, the economist always dreamt of making a career in the field of commerce. Talking about his growing up years in Upstate New York, the economist shared, “I didn’t really think much about how fortunate my parents were. They were both teachers working for the state, which meant they had good healthcare. Looking back, this played a big role in why I decided to enter the world of public office in North Carolina.”

Economist | Dr. Aaron "Ronnie" Chatterji | Global Indian

After completing his school, the economist went on to earn a B.A. in Economics from Cornell University in 2000. Later, he pursued his Ph.D. from the University of California, which he received in 2006. His main area of research focussed on entrepreneurship, innovation, and corporate social responsibility. The results of his scholarly efforts have been featured in leading publications within the fields of strategic management, economics, finance, and organisational studies. The same year, Dr. Chatterji moved to North Carolina to teach at Duke’s business school, where he worked at the intersection of academia, policy, and business, investigating the most important forces shaping the economy and society.

With prior experience as a financial analyst at Goldman Sachs and a term membership with the Council on Foreign Relations, Chatterji’s accomplishments have garnered several accolades. Among these, he has received the Rising Star Award from the Aspen Institute, the Emerging Scholar Award presented by the Strategic Management Society, and the prestigious 2017 Kauffman Prize Medal for Exceptional Research in Entrepreneurship.

Right at the top

While he was enjoying his time teaching and grooming the next generation of economists, a turning point came when he was appointed as a senior economist on President Barack Obama’s Council of Economic Advisers, in 2010. The economist shifted to Washington, D.C. to work out of the White House, where his work concentrated on policies concerning entrepreneurship, innovation, infrastructure, and economic growth. It was around the same time that Dr. Chatterji held the role of Research Associate at the National Bureau of Economic Research and also that of a visiting Associate Professor at The Harvard Business School.

During his first tenure at the White House, the economist authored numerous op-ed articles in the New York Times and the Wall Street Journal, among them influential essays that introduced the notion of CEO activism in collaboration with co-author Michael Toffel. He composed extensively for both management and policy readerships, with a series of recent contributions to the Harvard Business Review and the Brookings Institution. He is also the author of the acclaimed book, Can Business Save the Earth? Innovating Our Way to Sustainability.

Economist | Dr. Aaron "Ronnie" Chatterji | Global Indian

Dr. Chatterji with his family

Dr. Chatterji became the chief economist at the Commerce Department only a few months into Biden’s term and transitioned to the NEC (National Economic Council) the previous year, assuming the role of White House Coordinator for CHIPS (Creating Helpful Incentives to Produce Semiconductors) Implementation. He also oversaw the implementation of the Science Act, which aims to boost domestic research and manufacturing of semiconductors in the United States to give the country a competitive edge on the world stage. “I oversaw the tasks of the CHIPS Implementation Steering Council, collaborating closely with the National Security Council, the Office of Science and Technology Policy, the Department of Commerce, and the Steering Council itself to guarantee efficient interagency synchronisation,” the economist said.

The economist, who lives with his wife Neely and three children in Durham, now plans on spending a few years teaching at Duke University, while also working on a new book.

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  • Aaron Chatterji
  • Aspen Institute
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Published on 22, Aug 2023

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Shikha Tandon: Olympian and Arjuna Awardee bridging sports and AI innovation

(May 22, 2024) An Olympian and Arjuna awardee, Shikha Tandon is a champion swimmer who created 75 national records, won 146 national medals, and 37 medals in international competitions, including five golds. The swimmer-turned-biotechnologist serves as the Chief Resilience and Partnership Officer of USA based AI-powered physical training and human performance intelligence company, Svexa. Shikha is also an advisory board member of Bridges of Sports Foundation, a nonprofit creating a sustainable sports ecosystem impacting social development through sports in rural and semi-urban India.  Growing up, no one would have believed that the quiet girl, who was afraid even of dipping her feet in the water, would become India's fastest ever female swimmer. “My journey into competitive swimming was anything but passion. It wasn't out of choice. It was out of a series of comedies and opportunities,” Shikha Tandon said in a TEDx talk. Although she was a shy child, she was active and liked being around people, she shared.  During the summer, her family and friends used to go to the swimming pool every week, and while her friends jumped in and out of the water, having a great time, Shikha preferred to stand at poolside, dipping her fingers into

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During the summer, her family and friends used to go to the swimming pool every week, and while her friends jumped in and out of the water, having a great time, Shikha preferred to stand at poolside, dipping her fingers into the fountain. This happened week after week during the summer months. 

[caption id="attachment_51808" align="aligncenter" width="596"]Indian Sportsperson | Shikha Tandon | Global Indian Shikha Tandon[/caption]

When she was six, one family friend, in an attempt to help her get rid of her fear of water, took her into the pool. “The minute I got into the water, I started flailing my arms and kicking my legs and doing everything possible to get out of the pool. One of those breaststroke drop kicks landed on the person's arm and he immediately let me go. But he looked up at my mom and jokingly said, ‘Shikha has a very strong breaststroke kick. Someday she will make a great swimmer.” 

Her mother held on to this comment, although at that moment, sole focus behind Shikha’s strong breaststroke kick was to get as far away from the swimming pool as she could. After that incident, being an athletics-inclined kid, Shikha tried her hand at sports like roller skating and running. However, destiny had other plans. 

Destiny unfolds 

Two years later, her brother was diagnosed with severe asthma and used to be hospitalised every few months. The doctor recommended that he take up swimming regularly to help improve his lung capacity. Since Shikha couldn’t be left at home, her mother took her along to the pool. Two years after that initial kicking incident, it was Shikha's first time back at the swimming pool. On the first day, her brother was extremely excited and even jumped into the pool with his socks on. "I, on the other hand, took my time, but by the end of that first session, I was comfortable. Clearly, something had changed in those two years," she recalled. 

[caption id="attachment_51809" align="aligncenter" width="667"]Indian Sportsperson | Shikha Tandon | Global Indian Shikha Tandon receiving Arjuna Award from foremer President of India, late Dr. A.P.J. Abdul Kalam in 2005[/caption]

One thing led to another, and the next year, at the age of nine, Shikha won her first national medal in the 50-meter breaststroke. “I guess the kick was strong after all," she smiled. Shikha started representing India at international events when she turned 12. "At the age of 13, I was the fastest swimmer in India in my event, and at the age of 19, I was the only swimmer to represent India at the 2004 Athens Olympics," adds the Olympian and Arjuna awardee. 

Looking back, the memory Shikha holds dearest to her heart is the feeling she experienced at the Olympics opening ceremony, walking alongside her teammates, behind India’s national flag. “Those emotions are very hard to describe. For an athlete, being able to represent your country at the Olympics is the pinnacle of your career,” the Global Indian remarked, adding, “The Olympics are unlike any other event. You are there with 10,000 athletes from all over the world, each one is the best in their respective sports. All these athletes are living together, eating together, competing together, making friendships, and building memories. That's something I have not seen or witnessed anywhere else.” 

From swimming to biosciences

Shikha had a thriving 15-year career in swimming before she decided to end her competitive swimming journey. Although she stopped competing, her passion for the sport did not wane. As an athlete, she was always interested in the inner workings of the human body, which led her to the biosciences. She had always remained interested in academics while competing as an elite swimmer, and was also enrolled at the Bangalore University, from where she graduated with a bachelor’s and master’s in biotechnology.

In 2009 Shikha moved to the US for a second master’s in biology from the Case Western Reserve University while also remained engaged in professional swimming until 2010.

[caption id="attachment_51810" align="aligncenter" width="727"]Indian Sportsperson | Shikha Tandon | Global Indian Shikha Tandon[/caption]

 “I was always an advocate for clean sport and preserving the integrity of hard work. So, when I passed out from college in the US, I went on to work at the US Anti-Doping Agency on their science team. This was exceptionally exciting for me because I was one of a handful of kids from all over the world given the opportunity to be directly involved in the global anti-doping movement,” she said.

AI innovation and sports

Following a five-year stint working as a science program lead at the US Anti-Doping Agency (USADA), Shikha worked at a couple of fitness startups (Moov Inc, Repmonk AI) and at TechCrunch as a product manager before joining Silicon Valley Exercise Analytics (Svexa).

At Svexa, she serves the Chief Resilience and Partnership Officer working on a team intentionally composed of members with dual competencies - both technical and athletic. In the five years of association with the organisation she has climbed up the hierarchical ladder from National Lead - Business, Director - Global Partnerships to her current role. Svexa’s employees include numerous current and retired athletes who have competed professionally as well as at the Olympic and Paralympic Games.

[caption id="attachment_51811" align="aligncenter" width="672"]Indian Sportsperson | Shikha Tandon | Global Indian Shikha Tandon[/caption]

“What we're trying to do is a combination of AI and human domain expertise, which a coach typically brings,” Shikha said. “We use all the data that we have to keep people in optimal zones in terms of performance, recovery, taking into account their goals,” she shared with the Sports Business Journal. In her role she has worked with several elite athletes and has helped them structure and modify their training regimes for their peak performances.

“I think having access to this kind of (AI based performance optimizer) before my retirement would have helped me potentially elongate my career a little more because I started getting injured quite a bit towards the end. So, I think from an injury prevention or management standpoint, it could have helped. Also from a training perspective, it would have kept me in my optimal zones,” remarked the ace swimmer talking about how of late AI is a boon for sportspeople.

With loads of insights and a fulfilling career as a former athlete and corporate executive in the AI-powered sports world, Shikha is leading a fulfilling life in the US with her husband and her two little girls.

[caption id="attachment_51813" align="aligncenter" width="615"]Indian Sportsperson | Shikha Tandon | Global Indian Shikha Tandon with her family[/caption]

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Architect Anupama Kundoo: Bridging tradition, modernity and sustainability

(June 14, 2024) "A gem among the rubble," the New York Times said glowingly, of the replica of Wall House by Anupama Kundoo at the Venice Architecture Biennale 2012. Kundoo, who was living and teaching in Australia at the time, had brought a team of Indian craftsmen with her to Italy to construct the replica. Many of the craftsmen, who had never left India before, found themselves amid a truly international collaboration, working with students from the University of Queensland and the IUAV on the construction. The experimental, versatile modernist The real thing is her own home in Auroville, Tamil Nadu, where Anupama began her practice. The building responds to many issues- socio-economic concerns and low environmental impact. Anupama and her team also employed unskilled workers and used pre-industrial 'achakal' mud bricks. She also brought in Auroville's potters to create vaulted terracotta roofing systems, with which she continues to be associated. Four years later, in 2016, she returned to the Venice Architecture Biennale with her equally ground-breaking prototype for Full Fill Homes, which uses lego-like blocks made from ferrocement, a low-tech material made through layering mortar or plaster over the metal mesh. The houses were assembled in under a week, foundation

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he houses were assembled in under a week, foundation and all, by stone masons she brought in from India. Global Indian takes a look at the internationally renowned architect, known for her experimental and versatile style and for her emphasis on environmentally sustainable designs that keep affordability in mind- a rare combination.

 

[caption id="attachment_28790" align="aligncenter" width="509"]Anupama Kundoo | The Wall House | Global Indian Wall House at the Arsenale, Venice Architecture Biennale 2012. Photo: ArchDaily[/caption]

 

The ‘timelessness’ approach 

"Architecture outlives the human life," Anupama told the Louisiana Channel in an interview. "Before I became an architect, architecture existed. It has taken more than the span of a single life. There are beautiful works of architecture that took hundreds of years to create. We have to be aware that it's not about the narcissism of the creator." She lives by her word, emphasising, even on her website, "As passionate as I am about my work, my work is not about me. My buildings have too much to do already, without having to accommodate an Anupama Kundoo signature style."


Laying the foundations 

When it was time for her to choose an area of study, Anupama was torn between sculpture and mathematics. The Indian education system does not have room for such flexibility, however, and an aptitude test suggested Anupama study architecture, "a profession I had not considered till then," she told Design Boom. She knew intuitively that it was the line for her.

 

[caption id="attachment_28791" align="aligncenter" width="481"]Anupama Kundoo | Global Indian Anupama Kundoo (Photo by Thomas Meyer)[/caption]

 

Anupama had grown up steeped in the fine arts because of her mother, who had studied them and introduced the kids to drawing and painting early on. "I took a keen interest in crafts, sculpture, and knitting, as well as taking courses in tailoring," she said. Anupama's architectural journey began in Bombay, at the Sir J.J. College of Architecture. She graduated in 1989.

In 1996, she received the Vastu Shilpa Foundation Fellowship for her thesis, "Urban Eco-Community: Design and Analysis for Sustainability." Anupama earned her doctorate from the Technical University of Berlin in 2008.

Traces of having been uprooted during the freedom struggle lingered through her early childhood but Anupama "grew up looking towards the great opportunity of the future, rather than romanticising the past," she said. In her work, this manifests as a zeal for experimentation, "to experiment is to feel alive," she remarks.


Arrival in Auroville 

A year later, she arrived in Auroville, where she first established herself as an architect. "It was an international city and with this spiritual undertone," she told the Financial Times. "I was attracted to the idea of a visionary place. There, she would meet Roger Anger, Auroville's chief urbanist and architect. It marked the start of a long-term collaboration. She built her first house here, Hut Petite Ferme, using materials like granite, clay and coconut fibre.

One of her most iconic projects in India, the Multi-Purpose Hall for the Sri Aurobindo World Centre for Human Unity, presented itself through a seemingly insurmountable challenge. She was told to do it within five months, with a less-than-shoestring budget of Rs 15 lakhs. Colleagues advised her against it, saying, "it has never been done before, so it can't be done."

 

[caption id="attachment_28792" align="aligncenter" width="595"]Anupama Kundoo | Global Indian Multi-Purpose Hall, Sri Aurobindo World Centre for Human Unity[/caption]

 

She defied them all by taking on the project, which became her first large public building in Auroville. The design involves Vaastu techniques - the essential principle of the tradition being that the structure should represent the shape of a man lying down. The circular structure was chosen because it represents unity. "I love to work at this pace. If you are under this pressure, it really forces you to think of ways to do it, and think fast. It has been a thrilling experience," she told Auroville Today.


Her Indian presence 

Other notable works include the Residence Kranti Kranade (2003) in Pune and Shah Houses in Brahamangarh, made from locally available natural basalt and locally crafted terracotta tubes. The Wall House became an example of contemporary architecture, with its mud bricks and terracotta roofing systems.

In 2008, she designed the Volontariat Homes for Homeless Children in Pondicherry, using technology pioneered by Ray Meeker of Golden Bridge Pottery. These mud-houses were baked in situ, after construction. Built with mud mortar, it is fired to strengthen the brick and the kiln walls absorb around 40 percent of the heat, stabilising it from water damage. "This technology involves almost only labour, with very little spent on purchased materials," she writes, on her website

 

[caption id="attachment_28793" align="aligncenter" width="693"] Volontariat Home for Homeless Children: Baking a mud house in-situ after constructing it.[/caption]

 

Around the world  

Anupama Kundoo is currently based in Berlin, although she has lived and worked around the world. In 2005, she taught at the Technical University in Berlin, where she also received her doctorate. Then, she became Assistant Professor at Parsons the New School for Design, New York, until 2011, before moving to Australia as a senior lecturer at the University of Queensland. In 2014, she moved to Europe, where she worked at the European School of Architecture and Technology at the Universidad Camilo Jose Cela in Madrid.

In Barcelona, she designed Unbound, The Library of Lost Books, a community space to encourage reading. Three canopy structures (she calls them trees), made from repurposed and obsolete books, are a nod to how many books are pulped or burned every day. It is an attempt to save them from destruction by showing their versatility. A mobile vehicle carrying books facilitates a 'free exchange', while films centred around reading are screened at the Filmoteca.

 

[caption id="attachment_28796" align="aligncenter" width="737"] Unbound, The Library of Lost books at the Plaça de Salvador Segui, Barcelona. An installation by Anupama Kundoo, photo by Javier Callejas[/caption]

 

She tells Louisiana Channel about her first trip abroad, where she couldn't help judging the people around her. "I think midway, my gaze shifted, and I saw the similarities," she said. "Even with all the differences, it crystallised for me what is common."

In an age of urgency and rapid urbanisation, where skyscrapers shoot up faster than the time it takes to consider their impact on the world around them, Anupama takes a deeply human-centric approach to architecture. "I am concerned with users' health, well-being and happiness, while I am also concerned with the livelihood that the making of architecture provides to people of a place," she said, in her Design Boom interview.

 

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Indo-Canadian musician Rehan Dalal is vibing to his own tunes

(March 14, 2024) His affair with music started when he was merely a kid, and he hated it. While Rehan Dalal loved playing the keyboard and listening to jazz and rock music even back then, he felt restricted in music classes and stopped attending them soon. Today, a musician based out of Toronto, Canada, Rehan is on an exciting journey to make music that he finds solace in. His songs, such as That Old Fashioned Feeling, Caramel on Porcelain, and Walk With Me, have been received very well by listeners on various audio platforms, including iTunes, Rdio, Spotify, Amazon, Deezer, and Ok Listen. "Ironically, today I am a big proponent of learning music," laughs the 33-year-old musician, during an interview with Global Indian. The musician, who moved from Mumbai to Canada in 2005 to pursue a degree in computer eventually picked up a guitar and began writing songs. "I was always in music, but I started making music only after coming to Canada. During my University days, I used to spend a lot of time alone in my dorm room, and that's when I started writing some songs. Frankly, it was a hobby for me. However, my teachers and friends

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da in 2005 to pursue a degree in computer eventually picked up a guitar and began writing songs. "I was always in music, but I started making music only after coming to Canada. During my University days, I used to spend a lot of time alone in my dorm room, and that's when I started writing some songs. Frankly, it was a hobby for me. However, my teachers and friends were quite encouraging and I started writing more. I even started performing at the local open mics, and that really helped my music," adds the musician has done several national and international stage performances, including gigs at NH7 Weekender (Bengaluru, Delhi, and Pune).

A born musician

Born in Mumbai, the musician was very young when he discovered he really loved the sound of a keyboard. "My father was a great admirer of jazz, hip hop, and R&B music - which is also referred to as Black American music. And I grew up listening to that. My grandfather, I remember, listened to a lot of Hindustani classical music. But back then I didn't appreciate it. That is something I still regret," shares the musician. While he absolutely didn't like the idea of sitting in a class for an hour and learning the nuances of music, he still loved playing the keyboard, "Which at that point of time I didn't know how to play very well," Rehan adds. Eventually, Rehan's aunt gifted him a guitar, which he learned to play.

https://www.youtube.com/watch?v=xpc3B_zyk-w&pp=ygULcmVoYW4gZGFsYWw%3D

Interestingly, Rehan loved computer coding as much as he loved music, and that pushed him to move to Waterloo, where he pursued a bachelor's degree in Computer Science. "Actually, when I first came here it was to study Economics. I found the subject quite boring, so I shifted to computer science, as I had been coding since I was nine years old. However, I already knew most of what was being taught in the college. And so, I quit college in my second year," the musician shares. It was around the same time that he had started writing and performing at small gigs in Waterloo. "I received a lot of appreciation from my audience, and decided to move to Toronto in 2007, as most musicians in Canada lived there," he adds.

ALSO READ | British Indian artist Soumik Datta uses music for climate action

Finding his tune

Though his passion for music had brought him to Toronto, it didn't take much time for Rehan to realise that the road he had chosen was full of challenges. While he had several amazing ideas for a song, he found it difficult to communicate his thoughts to other musicians. "I had many ideas, but I lacked skills. I knew how the song would sound and which note would go where, but all this was in my head. I didn't know how to translate these sounds into words and present them to other musicians who could help me develop a song," shares the musician, adding, "I think this was the point that I understood how formal education in music would have helped me." However, as the saying goes 'where there is a will there's a way', Rehan soon learned the required skills and started working with various big names.

Musician | Rehan Dalal | Global Indian

One of his biggest breakthroughs was when his song Walk With Me, from the 2013 album Got To Feel It, scored a top-10 radio hit in India. "I truly feel blessed that I was able to work with those musicians, whom I was a fan of. Got To Feel It was my first debut record, which was produced by Justin Abedin, who goes by the stage name Jacksoul and is a huge name in the Canadian music scene." says the musician who has shared the stage with the likes of Mark Ronson, Flying Lotus, and Divine Brown. "One of my most memorable performances was opening for David Ryan Harris. He was so generous to me. I met a number of musicians during that time, whom I grew up listening to. It was surreal," Rehan adds, who was spotlighted as a featured musician at the 28th Toronto International Jazz Festival.

ALSO READ | Artist Dr. Chithra Ramakrishnan is transforming lives

Facing the music

Art seldom pays bills. Like many budding musicians trying to carve a niche for themselves, Rehan has a job that helps him pay his bills. However, unlike several others, this musician loves what he does. "I am a software engineer with a firm. I didn't complete my degree, but I had the knowledge and they hired me. I have many hobbies which I feel can be a viable source of income as well. I love to design logos and websites. Nowadays, I am also into furniture designing," shares the musician, who wishes to retire at 45.

 

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Rehan, shares that his latest album, Fruit of a Poison Tree, is his most ambitious effort yet shares that his music draws from his love of neo-soul and jazz. "My music is inspired by a lot of things, including the emotions I feel and what is happening around me. I am still learning, as I believe that is one process that should never stop," shares the musician, who is looking to collaborate with an Indian musician in his next project.

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Changing the taste of India: Wharton grad Revant Himatsingka educates Indians on junk food

(September 6, 2023) “When we go to buy a shirt at Zara, we will try on five shirts, and debate about the color and price before picking one, but when it comes to food, why don’t we look for ten biscuit brands and read the labels before buying one?” asks 31-year-old Revant Himatsingka. The youngster was firmly thrust in the limelight in April this year when a video he made detailing the excess sugar in the popular drink Bournvita went viral on social media. Shared and liked by celebrities including actors Paresh Rawal and R Madhavan, he was compelled to delete it when confectionary maker Mondelez sent a legal notice his way.  [caption id="attachment_44576" align="aligncenter" width="430"] Revant Himatsingka, author of the self-help comedy book, 'Selfienomics'.[/caption] However, Mondelez’s response only helped raise the profile of the influencer with Internet doing what it does best – create an appetite for Himatsingka’s work. Since then, he has worked tirelessly to ensure that Indians read product labels before buying products and from bread to biscuits, he highlighted the misleading advertisement that ensure consumers are taken for a ride.  In fact, one of his big wins was when Maggi ketchup took cognizance of his awareness campaign and promised

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lfienomics'.[/caption]

However, Mondelez’s response only helped raise the profile of the influencer with Internet doing what it does best – create an appetite for Himatsingka’s work. Since then, he has worked tirelessly to ensure that Indians read product labels before buying products and from bread to biscuits, he highlighted the misleading advertisement that ensure consumers are taken for a ride. 

In fact, one of his big wins was when Maggi ketchup took cognizance of his awareness campaign and promised to reduce their sugar content by 22%! From almond biscuits that have only 1.4 % of almonds or neem face washes which contain only 5 % neem, his keen eye brings to the fore facts that exist plain sight but aren’t truly noticed by consumers. Today, most of his videos have millions of views (across platforms) and he is widely celebrated for using social media to channel information.  

Creating Awareness  

Growing up in Kolkata, Himatsingka went to New York university at the age of 18 and has an MBA from the Wharton School. Having worked with McKinsey, he even wrote a book at 22, Selfienomics, a self-help comedy book.  

As he continued to do his research, the link between junk food to cancer caught his eye. He dedicated himself to understanding the nuts and bolts behind food processing, which became a passion. “One of the most important aspects of life is heath which many people agree with.   About 60-70 percent of our health is determined by the food we eat. Most of the food we eat today is packaged. It is different from what our grandparents grew up eating. It is therefore very important to focus whether the food we are eating is good or not.” he tells Global Indian. 

The Bournvita video happened because of the sheer intake and popularity the product has among children. Himatsingka draws light to the fact that while most Indians have a glass of Coke a week, products like Bournvita are consumed twice a day, amounting to over 14 times in a week! 

“Many (of these) products were always considered to be healthy. I strongly believe that junk food pretending to be healthy is much riskier than junk food itself.  Most obesity-related articles will have an image of a Coke and a burger but in India, that’s not what is making us obese.” he notes.  

From biscuits to chips and other junk food, most products have long lasting effects as when one is exposed to them as children, they become sugar addicts for their lifetime.  

Social Media Star

Himatsingka chose the name Food Pharmer as it represents both the farmer and a pharmacy. “I strongly believe that by eating food made by farmers we can reduce our dependency on pharma products.” he says and adds, “I educate people on misleading labels, reading labels and picking healthy food because most of us hardly have anytime to make our own oil or ghee/deciding on the best milk for us owing of our busy lives.” 

At the crux of Food Pharmer’s work is spreading genuine information based on which consumers can take informed choices. He points to the small but subtle details, big FMCG companies use to attract consumers. “Around 60-70% of packaged food is unhealthy. Companies use different mechanisms to mislead people – they use green color fonts so people think it’s healthy or associated with nature, words like natural, no sugar or no added sugar so it’s important to read the ingredients used instead of going just one face value.” he states.  

Through his work, he educates people to look beyond packaging which might be labeled as healthy or high protein but in reality, might not be all that true. His work is not easy, especially because of its legal implications. “My family becomes worried when I receive a legal notice as I left a well-paying job to do this. I try to be strong and I realized now that it is a part-and-parcel of what I want to do. If I need to educate people, this is the price to pay.”  

Changemaker

The motivation to continue doing the work he does comes through seeing customers understand his ethos and actively taking an interest in what they consume. The social media personality ensures that his videos are packaged with just the right amount of humor and research, so that they appeal to a wide range of audiences. That he manages to do so in less than 90 seconds is a testament to his skill.  

“Health is the most important pillar of life and eating packaging food is the norm now, so I believe what I’m doing is extremely important. India has the largest population in world, if I’m either able to educate a lot of people or change the packaging of some brands through my videos, it is a major net effect to a lot of people.” the Global Indian notes. 

Trying to take on an ecosystem is surely not easy but Himatsingka is nothing but persistent. Like any person of his age, he enjoys movies, watching cricket, working out and playing board games and when he is not doing any of this, he is debunking myths and bringing about a change – one video at a time!

  • Follow Revant Himatsingka on Instagram
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Kiveshan Thumbiran: Exploring South African artistry through the lens of Indian mythology

(July 28, 2023) Kiveshan Thumbiran is an Indian-origin artist, born and raised in South Africa. Like his identity, his creations are a blend of both Indian and South African elements. The artist amalgamates Hindu mythology and iconography with the imagery, incidents, and stories of contemporary South Africa to express his perspective as an individual who does not completely belong to either of the two nations. Recognising the prevailing lack of awareness about Indian religion and culture in South Africa, one of his primary goals is to enlighten the masses and foster equal respect for Indian culture in the African nation.   “In South Africa, Indian people are a minority who are often pushed to the back in social settings. Many Indian people adopt Western behaviours to fit in. For me, my pride in my culture is a resistance to fit the norm. Hence my interest in Hindu mythology,” Kiveshan tells Global Indian adding “The Indian mythology allows me to interpret the world as I see it in a way that is comfortable to me.” [caption id="attachment_42610" align="aligncenter" width="679"] Kiveshan Thumbiran[/caption] Born and raised in Lenasia, a suburb in the city of Johannesburg, Kiveshan had a childhood filled with diverse play experiences,

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[caption id="attachment_42610" align="aligncenter" width="679"]Indians in Africa | Kiveshan Thumbiran | Global Indian Kiveshan Thumbiran[/caption]

Born and raised in Lenasia, a suburb in the city of Johannesburg, Kiveshan had a childhood filled with diverse play experiences, which also included crafting his own toys. Watching the TV show ‘Ramayana’ by Ramanand Sagar was a customary activity in the Thumbiran household. The show inspired young Kiveshan to replicate the mythological series' weapons to play with. This early exposure marked the beginning of his fascination with mythology, which gradually evolved into a distinctive form of artistic expression. Today, as a practicing artist, Kiveshan channels his passion for mythology, making it a prominent tool in his creative repertoire.

Strong influences

“My mother hails from Gujarat, and my father was a descendent of indentured labourers from Tamil Nadu who were brought to South Africa during colonialism,” he shares. As his parents worked full time, Kiveshan grew up spending lots of time with his maternal grandparents who taught him about the Hindu culture.

“They often highlighted that our culture is something to be celebrated, to engage with and to be proud of,” he says adding “My grandmother used visuals from the Ramayana to impart lessons to me and my siblings while my late grandfather taught us about the nuances of our Hindu faith.” Both his grandparents have had an indelible mark on Kiveshan’s outlook.  

He thinks of his grandfather who passed away in 2007 as an artisan of many talents. “From carpentry and woodwork to tailoring, he was truly multi-faceted. He believed that knowing our roots and paying homage to our ancestors and culture would keep us in good stead no matter where we end up in life,” Kiveshan remarks. His absence is still painful for the artist, but his memories serve as a strong motivator when he is feeling low.  

“He was like a pillar to everyone around me, and his personality encourages me to go beyond my limits to help every child in a bad space who is thinking to give up in life,” he remarks adding, “My grandfather would have loved to see me graduate and learn Indian classical music, but he passed away before that.”

[caption id="attachment_42608" align="aligncenter" width="530"]Indians in South Africa | Kiveshan Thumbiran | Global Indian One of the art works of Kiveshan Thumbiran[/caption]

In the path of art

Unlike many artists, Kiveshan did not think of making art as a career when he was a child. “I often made dragons from my mother’s clothes pegs. This led me to develop my drawing and sketching skills - to envision and to create,” he says adding, “The high school that I attended did not have any art programme, so I ended up teaching myself how to draw by consulting different books. The subjects in high school prepared me for a standard desk job but I wanted to do something else and applied to pursue fine arts at the University of Johannesburg, and luckily got accepted.”

Today, Kiveshan is a known face at art exhibitions. For him, these events serve as an excellent means to stay abreast of developments in the field while providing ample opportunities for continuous exploration. Additionally, he actively takes on commission work. "I am always open to creating art as long as someone reaches out," says the artist whose fields of specialisation range far and wide.

He is into drawing, sculpture, painting, printmaking, and more modern practices such as photography, videography, and digital art.

Kiveshan obtained his National Diploma (N-Dip), Baccalaureus Technologiae (B-Tech), and M-Tech in visual art from the University of Johannesburg and serves as a lecturer at Stellenbosch University. He has also served as the coordinator for the new media studies course which earned him the first prize for ‘Innovation in Higher Education using Technology’ at the Excellence in Education Awards hosted by iStore and ThinkAhead. For the impactful message that his art conveys, Kiveshan Thumbiran has received many awards and accolades, the most recent being one of the M&G’s 200 Young South Africans - the Mail and Guardian’s 18th edition of celebrating the efforts of South African trailblazers.

 

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Artist with purpose  

The photography and digital media lecturer at Stellenbosch University's visual art department teaches and supervises students from first year to master's level while actively being engaged in research through art-based methodologies.  

As a young Indian lecturer of colour, his mission involves transforming and decolonising the tertiary education space through his teaching and research. Through his art, he aims to challenge the boundaries that define who can identify as African and confront problematic issues within South Africa, including the challenges of tokenism.

Kiveshan has been paving the way for the Indian diaspora to participate in the country's art scene and contribute to reshaping South Africa's artistic landscape with diversity and inclusivity.  

“Art can communicate where words fail. It’s a tool for creative problem-solving. Artists possess a unique ability to approach problems and address social issues from perspectives that may not have been considered by others before,” tells the teacher who motivates his students to make use of their unique abilities to bring change.

Deeply passionate about South Africa, his vision for the country's future is one where there are minimal or no distinct social classes, and it becomes a place of abundance and prosperity for both the native-born citizens and the ones who have migrated.  

Finding joy in music  

Indian mythology is part of Kiveshan’s creative pursuits in more ways than one. Not only does he engage with it artistically, but also has a strong connection to it through his musical pursuits. He is adept at singing bhajans and proficiently plays the harmonium and sitar.  “My mother sent me and my siblings to singing classes, however, I was impatient with classical music as a teenager and instead took the harmonium to the mandir to teach myself how to play it along with people singing, honing my skills and training my ears in the process,” he shares.

Indian in Africa | Kiveshan Thumbiran | Global Indian

 

At one point in time, Kiveshan even considered taking up music professionally. “However, music has become something deeply personal and profound to me. I would rather sing in a mandir as a devotee than take it up as a professional pursuit,” says the artist who associates music with spirituality and meditation.  

Giving voice to the diaspora

In his work and research, Kiveshan Thumbiran has projected himself as part of the Indian migrant diaspora (including both indentured and non-indentured migrants). “I had been seeking an answer to the question ‘Who are Indians and why do we not belong?’ long before the recent racially fuelled aggression to the Indian community which began with the Zuma protests,” he tells.  

The artist’s quest to understand the role of the ‘Indian body’ in present-day South Africa will soon be the foundation for his Ph.D. research. He holds two significant aspirations - first, to attain a Ph.D. focused on integrating art and Hinduism in a compelling thesis, and second, to expand the reach of his work beyond South Africa. “My eyes are set on finding a way to the prestigious India Art Fair,” he tells. Kiveshan also intends to develop a syllabus that empowers creative youngsters to become catalysts for positive change across the African nation.

  • Follow Kiveshan Thumbiran on Instagram, Facebook, LinkedIn and Twitter
  • Find more details at kiveshan.myportfolio.com

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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